Animated Saas Video

SaaS Videos To Drive Conversion & Retention

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Great team of creatives
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6000+ Videos created for 3400+ startups and enterprises

Animated Saas Video

Boost Product Adoption



These videos foster deeper understanding, leading to increased user confidence and ultimately, higher conversion rates.

Engaging animated SaaS videos simplify complex ideas, making your software accessible and appealing to a wider audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

American Gas Safety
Chief Estimator, AGS Controls

Really professional service, get price, quick turn around. The video came out great, making edits was easy and efficient. The team look after you very well, walk you through the steps, you have a dashboard where you can view the progress and contact support at any time. We are very happy we found Advids and will be working with them again.

Christine Geness
CEO, Cell-Logic

We recently worked with ADVIDS on a 3D general capabilities video for our specialty construction company. The process was very smooth and we are very happy with the final product! They were responsive and professional and the video turned out exactly how we had envisioned! We are planning to do several more with them in the future!

Emily Gray
Quality Manager, Pacific Hoseflex

We had a great experience with ADVIDS. We required a technical 3D video to be produced. The project ran smoothly with excellent communication. Thank you, we look forward to working on the next seven videos.

Danielle Noah
Digital Marketing Manager, AJ Madison

Very happy with the 3 min animation video that was produced by advids. It was great working with them! The process took several months, but there was constant communication and updates. We were looking to create an informational video for our customers and they brought our vision to life. We would definitely recommend working with them.


About Advids


Advids is a team of kind, thoughtful creatives specializing in animated SaaS video production since 2012. We are storytellers, SaaS marketing experts, scriptwriters, 2D/3D animators, character designers, motion graphic artists, and sound designers. We've been called a SaaS explainer video agency, an animated software demo studio, a top SaaS onboarding video provider, UI/UX animation specialists, product demo video gurus, and more. But above all else, we're your SaaS video production partners.

Let's explore how Advids' custom-crafted animated SaaS videos can elevate your software product and drive business growth. Our team combines years of experience with a deep understanding of the SaaS landscape to create videos that resonate with your target audience. We meticulously craft each video, focusing on clear messaging, engaging visuals, and a compelling narrative to maximize impact and ROI.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • Viewers watch 1 billion hours of YouTube videos per day on their TVs.
  • 66% of small businesses advertising on social media used Facebook, while 42% used YouTube.
  • 1 in 4 social media marketers have lead generation as their top learning priority, says a report by Social Media Examiner.
  • Video content accounts for 82.5% of all web traffic.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Animated Saas
Animated Saas Experience
Video Creation FAQ
Animated Saas Video Examples
What is Animated Saas Video?
Animated Saas Video Production
Production Process
Video Use Cases
Animated Saas Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Animated SaaS Video Production Service - What We Offer


Animated SaaS videos are a powerful way to communicate your brand message and connect with your target audience. They can be used for a variety of purposes, from explaining complex products and services to driving conversions and boosting brand awareness. Advids understands the unique needs of businesses and offers a range of animated video production services tailored to elevate your brand communication.

Here are some types of animated videos that Advids offers:

  • Explainer Videos: Simplify complex products or services.
  • Product Demo Videos: Showcase features and benefits.
  • Brand Story Videos: Share your company's journey and values.
  • Marketing Videos: Drive conversions and promote campaigns.
  • Training Videos: Onboard employees and educate customers.
  • Testimonial Videos: Build credibility with customer stories.
  • Social Media Videos: Create engaging content for social platforms.
  • Animated GIFs: Add a touch of personality to your communications.


How Advids pricing work for Animated Saas Videos?


At Advids, we champion transparent, value-driven animated SaaS video production pricing. Our fixed-fee model ensures predictable budgets, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium SaaS video creation experience that consistently exceeds expectations.

Our all-inclusive pricing features:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, giving you budget control from the start.
Client Focus: Dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly and flexibly. Our project experience and creative talent remain consistent across all budgets.
Simplified Project Management: Dedicated project leads ensure seamless SaaS video production and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency: Every detail, from script to licensing, is included. No surprises, just consistent delivery and ongoing support.

We understand that creating high-quality SaaS videos requires a balance of creativity, technical expertise, and budget considerations. Advids offers a range of animated SaaS video production services to fit every budget and goal. Our team of experts will work with you to create a video that effectively communicates your message and achieves your desired results. We believe in providing our clients with the best possible value for their investment.

Let us take an example of a 60-second animated SaaS video for a cutting-edge AI-powered cybersecurity platform targeting enterprise clients. The goal is to showcase the platform's advanced threat detection capabilities and user-friendly interface.

Clean Interface Focus (USD 1000-1500): 2D animation showcases the platform's interface, highlighting key features with clean typography, smooth transitions, and intuitive user experience design.
Conceptual Threat Visualization (USD 1500-2000): Abstract visual metaphors represent cyber threats, dynamically illustrating how the platform neutralizes them. Includes stylized motion graphics and data visualization elements.
Character-Driven Narrative (USD 2000-3000): Animated characters (security analysts, hackers) demonstrate the platform's real-world application, adding a human element to the technical narrative. Emphasizes user interaction and platform benefits.
Detailed System Overview (USD 3000-4500): A comprehensive visual breakdown of the platform's architecture, showcasing its multi-layered security approach. Incorporates diagrams, schematics, and detailed animations of data flow and threat analysis.
Hybrid Live-Action Integration (USD 4500-6000): Combines live-action footage of security experts with animated platform demonstrations, creating a dynamic and engaging hybrid approach. Includes advanced visual effects and compositing. Multiple revisions included.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of SaaS video animation specialists to elevate your software product. We craft compelling narratives and vibrant visuals that resonate with your target audience, transforming complex technical details into easy-to-understand animated explainers. We specialize in producing product demos, feature spotlights, and customer testimonial videos, all customized for SaaS businesses.

Your dedicated project team includes:

Creative Director: Meets with you to understand your vision, spearheads script development, and oversees the entire project, ensuring a cohesive and impactful SaaS animation.
Storyboard Artist: Visualizes the script, sketching key scenes and transitions to create a dynamic blueprint for your animated SaaS video, optimizing the storytelling.
2D Motion Designer: Animates the storyboard, creating engaging visuals, smooth transitions, and appealing graphics tailored for SaaS product demonstrations.
Sound Designer: Adds depth and emotion with carefully curated music, sound effects, and professional voiceovers, amplifying your message.
Video Editor: Assembles all elements, ensuring seamless flow, optimal pacing, and a polished final product ready to engage your SaaS viewers.
SaaS Consultant: Offers expert guidance on SaaS marketing trends, ensuring your video aligns with industry best practices and effectively communicates your software's value proposition.


What experience Advids has in Animated Saas Video production?


Advids crafts engaging animated SaaS videos that resonate with tech audiences. We offer diverse animation styles, including isometric illustrations, UI/UX animations, character stories, and product demos. Our SaaS expertise delivers high-impact videos boosting conversions and engagement. We excel at conceptualization, design, and animation, aligning videos with your brand. Our team analyzes your product and audience to create the perfect animated video.

We've worked with clients across various SaaS sectors (cloud, fintech, e-learning, marketing automation, cybersecurity), simplifying complex software into engaging videos. Our specialists craft videos addressing target audience needs and pain points. With 12 years' experience, we create explainer videos, tutorials, and social media content for SaaS. We use the latest animation trends and technologies.

We start with in-depth research of your audience, competition, and objectives. We analyze user behavior and platform best practices. This informs our creative process, resulting in compelling videos with clear calls to action. We meticulously craft engaging videos with careful attention to pacing, visuals, and sound. Our goal: videos that educate, inspire, convert, and drive business growth. Our team creates compelling explainer videos that clearly communicate your SaaS product's value. We produce high-quality animated marketing videos designed to increase brand awareness and drive leads.


FAQ

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What's the ideal length for a SaaS explainer?

Effective SaaS explainer videos are typically 60-90 seconds, balancing information delivery and audience engagement.

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How do we select the best animation style for our SaaS?

The optimal animation style depends on brand identity, target audience, and product complexity. Consider a style guide for consistency.

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How can we simplify complex SaaS features visually?

Simplify complex features using:Illustrative icons for abstract concepts,Seamless transitions for visual flow,Step-by-step demos for clarity.

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What are the key elements of a compelling SaaS video script?

Compelling scripts include:A clear problem statement and solution,Quantifiable benefits and social proof,A strong call to action with clear next steps.

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How can we showcase our SaaS brand effectively?

Showcase brand identity through consistent visual elements, messaging, and tone of voice across all touchpoints.

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How do we keep viewers engaged in our animated product demo?

Maintain viewer engagement with dynamic visuals, concise explanations, and a clear, compelling narrative structure.

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What's the typical timeline for an animated SaaS video project?

Typical animation production timelines range from 4-6 weeks, depending on project scope and complexity.

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How can we highlight our SaaS product benefits visually?

Highlight product benefits by visually demonstrating their impact on user workflows and pain points.

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How do we create a memorable animated experience for our SaaS?

Create a memorable experience through unique visual storytelling that resonates with the target audience's emotions and aspirations.

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What are the key pre-production steps for a SaaS video?

Essential pre-production steps include:Detailed scriptwriting and storyboarding,Visual style development and animation tests,Professional voiceover casting and recording.

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How do we ensure a professional feel in our animated SaaS video?

A professional feel is achieved through high-quality animation, sound design, and a polished voiceover.

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How can we effectively present a SaaS user interface in animation?

Present user interfaces clearly using screen recordings, close-ups on key features, and intuitive visual cues.

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How can visuals evoke emotion in our animated SaaS video?

Evoke emotion through color psychology, character animation, and music that aligns with the desired mood and message.

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How do we make our animated SaaS video stand out?

A unique animation style, compelling narrative, and clear value proposition help videos stand out from competitors.

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How can we best show our SaaS product in action through animation?

Showcase product functionality by animating user interactions, workflows, and the achievement of desired outcomes.


Animated Saas Video Examples

1. VMware

VMware provides cloud solutions for government agencies. The video is designed to showcase the benefits of using VMware’s cloud solutions to modernize application portfolios and accelerate innovation.

Video Design - VMware uses a simple yet effective design style for their animated Saas video. The video features a clean, minimalist aesthetic with a focus on bold blue and green color palettes, which adds a modern and professional feel to the video. The illustrations are simple, yet effective, and they are used to communicate complex ideas about cloud migration and management in an easy-to-understand manner. The use of simple, crisp lines and flat design principles makes the video appealing for a broad audience.

The video does a great job of showcasing how VMware's cloud solutions can be used to modernize government agencies' cloud environments. The video effectively uses visuals to communicate the benefits of using the company's solutions. The video’s animated nature makes it engaging for the target audience. The video emphasizes the use of cloud solutions for government agencies, highlighting how it can be a reliable solution for accelerating innovation and achieving greater IT agility, security, and resiliency.

2. Boostrs

Boostrs is an HR tech company that helps organizations bring intelligence into their platforms by mapping and matching data like people, jobs, skills, and training courses. This video is designed to showcase how Boostrs' APIs can help address customer challenges.

Video Design - This Animated Saas Video uses bright, contrasting colors, and simple, minimalist graphics to create an engaging and visually appealing video. The elements are well-organized with lines connecting elements in a clean and consistent style. The animations are smooth and professional, and the overall design is visually appealing and easy to understand.

The video's bright colors and animation style create a sense of energy and excitement, which is effectively used to convey the complex subject matter of data mapping and matching. The simple graphics and straightforward narrative create a clear and concise message, making it easier for viewers to understand the value of Boostrs' APIs and the benefits they offer. The video successfully achieves its goal of communicating the value proposition of Boostrs' APIs, highlighting the potential for efficiency and intelligence in HR Tech.

3. Tellent

Tellent is a software company that offers a recruiting automation platform. The video is designed to show how the product helps businesses be more efficient and automate their hiring process.

Video Design - This is an animated SaaS video. The design is clean and simple, and the colors are bright and inviting. The use of white text on a bright blue background is consistent throughout the entire video. The video features a simple, minimalistic style with a focus on the product and its functionality. A flat design aesthetic with bright colors make the video stand out.

The video effectively communicates the objective of the product. The visual style highlights the benefits of using the software, while the visuals of the software show how the software can make the hiring process much faster and more efficient. The video's tone is professional and positive.

4. Skurio

Skurio helps businesses protect their data in the cloud. The video is designed to explain how Digital Risk Protection can keep businesses safe in the modern digital world.

Video Design - The video uses a simple and clean design style. It uses a combination of line art and flat colors. The video also has a lot of white space, which helps to make the video feel modern and clean. The video is an example of an Animated SaaS video. The use of minimal line art, flat colors, and clean background helps the video maintain focus on the information shared. The video uses minimal animation with a focus on elements that help explain Digital Risk Protection and how it benefits businesses.

The clean and minimal design style helps to highlight the key information about Digital Risk Protection, while the simple animation keeps the viewer engaged. The video has a calm and reassuring tone. This helps to make the viewer feel confident that Skurio can protect their business from digital risks. The message is clear and concise and explains how Digital Risk Protection can help keep your business safe from the risks that businesses face in the modern digital landscape.

5. Deutsche Bank

Deutsche Bank is introducing a new solution that automates treasury workflows for clients in emerging markets. This video is designed to inform the audience about the product and the problems it solves.

Video Design - The video employs a clean, minimalist design style, using animated graphics to represent the complexity of treasury processes. It uses 3D animation of a white maze to simulate a typical workflow process. The animation follows several balls representing currency that move through the maze. The bright white background, combined with simple animations, creates a visually appealing and professional look. This Animated SaaS video is designed to engage the viewer and convey the value proposition of the product.

The video's visual style and tone are professional, yet approachable. The use of animation helps the viewer understand the complex processes involved. The clean, minimalist design, combined with a focus on the product's features and benefits, helps convey a sense of trust and expertise. The video effectively communicates the key message by using simple graphics, animation, and a clear narrative to explain the product's benefits.

What is Animated Saas Video?

Animated SaaS Video is a type of video marketing that uses animation to explain and promote software as a service (SaaS) products. These videos are typically short, engaging, and informative, designed to capture the viewer's attention and quickly convey the key benefits of the SaaS product.

Animated saas videos are often used on company websites, landing pages, and social media to educate potential customers, generate leads, and drive sales. They can also be used for internal training and onboarding purposes.


Animated Saas Video Production

Animated SaaS video production is the process of creating animated videos specifically designed to market and explain SaaS products. It involves a combination of creative storytelling, visual design, animation techniques, and sound design to produce engaging and informative videos that effectively communicate the value proposition of a SaaS offering.

A typical Animated SaaS Video production timeline can range from 4 to 6 weeks, depending on the complexity and length of the video. High-quality output involves meticulous planning, scriptwriting, storyboarding, animation, voiceover recording, sound design, and multiple rounds of revisions to ensure the final video meets the client's objectives and brand standards.


Production Process

  • Concept & Script: Define the core message and develop a compelling narrative.
  • Storyboard: Create a visual representation of the script, outlining scenes and actions.
  • Style Development: Design the visual aesthetic, including characters, backgrounds, and color palettes.
  • Voiceover Recording: Select a professional voiceover artist and record the script.
  • Animation: Bring the storyboard to life with dynamic animation and transitions.
  • Sound Design & Music: Add sound effects and music to enhance the video's impact.
  • Review & Revisions: Client feedback and revisions are incorporated to refine the video.
  • Final Delivery: The completed video is delivered in the desired format and resolution.
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Video Use Cases

Animated SaaS Video production focuses on four main things: clearly explaining complex concepts, highlighting key features and benefits, building trust and credibility, and driving conversions.

The best Animated SaaS Video creations have these visual characteristics: a clean and modern aesthetic, vibrant colors and engaging visuals, relatable characters and scenarios, and clear and concise messaging.

Animated SaaS Videos are among the most popular video production types because they are highly effective at explaining complex topics in a simple and engaging way. They can be used to educate potential customers, generate leads, and drive sales. They are also a great way to build brand awareness and establish thought leadership.


Animated Saas Video Benefits

Animated SaaS videos are transforming how businesses connect with their audience. They offer a powerful blend of visual appeal and informative content, making complex ideas easily digestible and memorable. This results in increased engagement, stronger brand recall, and ultimately, higher conversion rates. These videos are versatile, adapting to various marketing needs and offering a high return on investment.

  • Explainer videos clarify complex features, making your SaaS solution easier to understand.
  • Product demo videos showcase functionality, highlighting key features and user benefits.
  • Brand story videos build emotional connections, fostering trust and loyalty.
  • Promotional videos drive sales and generate leads, showcasing your SaaS solution's value proposition.
  • Onboarding videos improve user adoption, reducing support tickets and enhancing user experience.
  • Customer testimonial videos build credibility and social proof, showcasing authentic user experiences.
  • Social media videos and animated GIFs boost engagement on platforms like LinkedIn, Twitter, and Instagram.
  • Animated GIFs add visual flair to marketing materials, enhancing brand personality. SaaS marketing videos are a smart investment.

Increase Video Engagement

captivating video design

Captivating video design is the foundation for creating engaging Animated Saas Videos. The design should be visually appealing, with vibrant colors, dynamic animations, and engaging characters. This approach helps capture the audience's attention and keep them interested throughout the video.

Compelling storytelling approach

Compelling storytelling approach is essential for creating Animated Saas Videos that resonate with viewers. The story should be clear, concise, and relevant to the target audience. This approach helps viewers understand the value proposition of your SaaS product and how it can benefit them.

interactive elements inclusion

Interactive elements inclusion is a great way to make Animated Saas Videos more engaging. This could include clickable elements, quizzes, or polls that encourage viewers to participate. This approach helps viewers feel more involved in the video and keeps them interested.

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Video Script

Compelling scriptwriting techniques

Compelling scriptwriting techniques are essential for creating Animated Saas Videos that effectively communicate your message. The script should be clear, concise, and engaging, using a conversational tone that resonates with your target audience. This approach helps viewers understand your message and remember it long after they've finished watching the video.

Targeted audience understanding

Targeted audience understanding is crucial for creating Animated Saas Videos that resonate with viewers. The script should be tailored to the specific needs and interests of your target audience, using language and examples that they can relate to. This approach helps viewers feel like the video is speaking directly to them, increasing their engagement.

Clear call to action inclusion

Clear call to action inclusion is essential for Animated Saas Videos that drive conversions. The script should include a clear and concise call to action that encourages viewers to take the next step, such as signing up for a free trial or downloading a white paper. This approach helps viewers understand what you want them to do after watching the video, increasing your chances of achieving your marketing goals.


Pre Production Guide

Comprehensive pre-production planning

Comprehensive pre-production planning is essential for creating high-quality Animated Saas Videos. This involves defining your goals, target audience, and key messages, as well as developing a detailed storyboard and script. This approach helps ensure that your video is aligned with your marketing objectives and effectively communicates your message.

Thorough script development process

Thorough script development process is crucial for creating Animated Saas Videos that are engaging and informative. The script should be clear, concise, and easy to understand, using a conversational tone that resonates with your target audience. This approach helps ensure that your video is effective in communicating your message and achieving your marketing goals.

Detailed storyboard creation

Detailed storyboard creation is essential for visualizing the flow and pacing of your Animated Saas Video. The storyboard should include sketches of each scene, along with descriptions of the animation, voiceover, and music. This approach helps ensure that your video is visually appealing and effectively conveys your message.

Pre-production pointers

  • Define target audience
  • Develop clear objectives
  • Create detailed storyboard
  • Choose animation style
  • Select voice-over talent
  • Secure necessary assets