Animated Software Video Production

Software Videos To Drive Conversion & Retention

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6000+ Videos created for 3400+ startups and enterprises

Animated Software Video Production

Boost Product Adoption



Clearly animated software videos can boost product adoption by effectively showcasing features and benefits.

Engaging animated software videos simplify complex ideas, making them easy for your audience to understand.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Leena Pradhan-nabzdyk
CEO, Canomiks

It was so easy to work with Advids team. Every time we suggested any edits, they was taken care of right away with a quick turnaround time. If you want a reliable team, and quality video,

Michael Morgan
SVP Global Sales and Marketing, Telrock

We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time.

Karin Netzer
CMO, Magic Software

We at Magic software found Advids a great partner, the team we worked with was super responsive, professional and creative.

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.


About Advids


Advids is a crew of kind, thoughtful creatives specializing in animated software video production since 2012. We are storytellers, animators, software experts, UI/UX designers, sound designers, and video editors passionate about bringing software to life. We've been called an animated software explainer video company, a SaaS demo video agency, a software tutorial video production house, animation wizards, and more. But above all else, we're your animated software video production partners.

Let's get curious, dive in, and discover how Advids can transform your software into engaging animated videos that drive results. Our team's combined experience in software and animation allows us to craft compelling narratives that showcase your product's functionality, benefits, and unique selling points with precision and style.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 45% of B2B companies plan on increasing their content marketing spend within the next 12 months.
  • 56% of videos created by businesses today are two minutes or less.
  • 49% of Business Videos Are Less Than a Minute Long.
  • About 93% of marketers say they've landed new customers due to short video ads on social media.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Animated Software
Animated Software Experience
Video Creation FAQ
Animated Software Video Examples
What is Animated Software Video?
Animated Software Video Production
Production Process
Video Use Cases
Animated Software Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Animated Software Video Production - What We Offer


    We create engaging animated videos that simplify complex software and boost your brand. Advids helps you clarify complex software solutions through engaging visuals. We are a leading animated software video agency.

    Here's what we offer:

    Explainer Videos: Clearly communicate complex software concepts.
    Product Demo Videos: Showcase software functionality and user experience in action.
    App Trailer Videos: Generate excitement and drive app downloads.
    Training Videos: Onboard new users and improve software adoption.
    Marketing Videos: Create compelling narratives to highlight software benefits.
    Testimonial Videos: Build trust through authentic customer stories.
    Onboarding & Training Videos: Streamline user adoption with engaging tutorials.
    Tutorial Videos: Provide step-by-step instructions for specific software tasks.


  • How Advids pricing work for Animated Software Videos?


    Advids offers transparent, value-driven pricing for animated software videos. Our fixed-fee model ensures budget predictability, fosters collaboration, and delivers exceptional results. We provide a premium experience, exceeding expectations.

    **Predictable Budget:** Clear costs, fixed fees for complete scope, controlling your budget.

    **Client Focus:** We prioritize your vision. Minor edits are handled efficiently. Consistent expertise across all budgets.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration. Fixed costs streamline approvals and delivery.

    **Transparency:** Complete transparency from concept to licensing. No hidden costs, consistent delivery, and ongoing support.

    Example: 60-second animated software video for an AI-powered cybersecurity platform:

    **Clean Interface Focus (USD 1000-1500):** Clean animation showcasing UI/UX, key features, and user workflow via screen capture, kinetic typography, and subtle transitions.

    **Conceptual Threat Visualization (USD 1500-2000):** Visuals represent data flow and threat detection using iconography, data visualization, and motion graphics.

    **Metaphorical Security Narrative (USD 2000-3000):** A memorable visual metaphor (e.g., a shield) uses dynamic animation, character animation, and visual effects.

    **Detailed Explainer with System Architecture (USD 3000-4500):** Detailed 2D graphics illustrate the platform's architecture using diagrams, callouts, and animation. This option provides a comprehensive software explainer video. Our explainer videos are designed to clearly communicate complex information.

    **Integrated Hybrid Demo with User Interaction (USD 4500-6000):** Blends screen recordings with animation, showcasing user interaction, data analysis, and threat response. A comprehensive product demo video. Using advanced software animation techniques, we create engaging visuals.


    What content team from Advids is assigned and their expertise?


    At Advids, we assign a dedicated team of animated software video production creators to elevate your brand. We meticulously craft engaging visuals and compelling narratives, transforming complex software processes into captivating animated stories. Our team blends artistic vision with your marketing objectives, delivering high-converting video content that drives results. We specialize in animation styles like "Clean Minimalist 2D," "Dynamic 3D Explainer," and "Motion Graphics Whiteboard" to showcase your software's unique value proposition.

    Your dedicated project team includes:

    Creative Director: Leads research, scripting, visualization, and messaging, ensuring your software's essence shines through every frame of the animated video. They act as your strategic partner, translating your vision into a captivating narrative.
    Software Animator: A master of software visualization, bringing interfaces, features, and data to life through dynamic 2D/3D animation and motion graphics. They transform static screenshots into engaging software demonstrations.
    Storyboard Artist: Creates the visual blueprint of your animated software video, sketching key scenes, transitions, and user interactions. They ensure a seamless flow and engaging user experience within the story.
    UX/UI Designer: Focuses on user interface and user experience design within the animated software video, ensuring intuitive visuals and clear communication of your software's functionality. They optimize the visual journey for maximum impact.
    Sound Designer: Creates a captivating soundscape that complements the visuals, using music, sound effects, and voiceovers to enhance the emotional impact of your animated software video. They ensure an immersive audio experience.
    Motion Graphics Artist: Adds polished visual effects, transitions, and typography to enhance the overall aesthetic and dynamism of your animated software video. They elevate the visual storytelling with their motion design expertise.
    Video Editor: Assembles all elements, ensuring seamless transitions, color correction, and optimal pacing for a polished final product. They refine the animated software video for maximum clarity and engagement.


    What experience Advids has in Animated Software Video production?


    Advids creates engaging animated software videos, transforming complex functionalities into compelling narratives. We offer diverse 3D animation styles: product demos, explainers, interactive walkthroughs, and simulations. Our expertise and research deliver high-impact videos boosting user engagement and product adoption. Our team meticulously crafts visually stunning, informative videos, ensuring seamless integration and broad accessibility.

    We serve SaaS, Fintech, Healthcare, E-learning, and Gaming, creating compelling videos from complex software processes. Our industry specialists create resonant videos showcasing your software's unique value proposition. 12 years of experience creating training, onboarding, and marketing videos. We improve user understanding, training efficiency, and sales conversions.

    We begin with thorough research, identifying key content hooks and best practices for maximum engagement. We collaborate closely, developing a tailored video strategy aligned with your marketing goals. Our team crafts each scene for accuracy, visual appeal, and seamless user experience, emphasizing clear communication and compelling storytelling for measurable results. We specialize in software animation, transforming complex processes into engaging visuals. Our 3D product animation services showcase software features effectively. Our explainer video production expertise simplifies complex software for broader understanding. We create interactive software tutorials that enhance user engagement and knowledge retention.


    FAQ

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    What is the ideal length for an animated software demo?

    An animated software demo should be concise, typically around 60-90 seconds, to maintain viewer attention effectively.

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    How can we best showcase software functionality using animation?

    Software functionality can be showcased using animation, focusing on user workflows and key features.

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    How can animated visuals simplify complex software features?

    Complex software features can be simplified with clear icons, smooth transitions, and focused animations.

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    What narrative approach is effective for animated product walkthroughs?

    A narrative approach that follows a user's journey, highlighting pain points and solutions, is effective for product demos.

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    How do we ensure animated explainer videos highlight core software features?

    Core features can be highlighted by focusing on the most impactful functionalities and user benefits.

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    What are the typical production stages for animated software videos?

    Typical production stages include scriptwriting, storyboarding, animation, voiceover, and sound design.

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    How can motion graphics showcase the value of our software?

    Motion graphics can showcase software value by highlighting key data points, user interfaces, and results.

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    How do we develop a storyboard for an animated software presentation?

    A storyboard can be developed by outlining key scenes, transitions, and visual elements to create a clear visual plan.

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    How do we maintain viewer engagement in animated software tutorials?

    Viewer engagement can be maintained through dynamic visuals, clear narration, and concise explanations.

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    What are the best practices for using text in animated software videos?

    Text should be used sparingly, focusing on key information, and ensuring it is easily readable and well-timed.

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    How can character animation enhance the appeal of our software?

    Character animation can enhance appeal by adding a relatable element and making the software more approachable.

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    How can we use visual metaphors in animated software demos?

    Visual metaphors can be used to explain complex concepts, making them easier to understand and remember.

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    How do we select an effective color palette for our animated software video?

    A color palette should be selected that aligns with the brand, ensuring it is visually appealing and accessible.

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    How can we effectively animate a software user interface?

    A software user interface can be animated by showing user interactions, transitions, and feedback.

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    How do we maintain brand consistency in our animated software videos?

    Brand consistency can be maintained by using brand colors, fonts, and a consistent visual style.


    Animated Software Video Examples

    1. Flywheel

    Flywheel is a cloud-scale data management and collaboration platform, used by large pharmaceutical companies. This video is designed to demonstrate how Flywheel's platform accelerates precision medicine and AI development.

    Video Design - The video is a well-designed Animated Software Video. It utilizes a clear and simple visual style with flat, bold graphics. Bright colors are used to highlight key information, like the 80% statistic on data preparation. The animation is smooth, and the visual elements are easy to understand.

    The video effectively communicates the objective through an engaging visual style. The narrative of the video highlights the bottleneck in R&D due to excessive time spent on data preparation. This is clearly conveyed through graphics like the hourglass. The tone of the video is professional and informative, creating a sense of urgency in addressing the data management challenges faced by life sciences companies.

    2. wpWax

    wpWax's video is designed to convince viewers that Directorist is the solution to build a successful online directory.

    Video Design - The video utilizes a clean and minimalist visual style, featuring a simple, flat design. Directorist is showcased through animated software videos. The graphics are simple, but the visual elements are eye-catching. Animated software videos and illustrations create a clear visual narrative. The bright color palette and clear fonts contribute to the product's professional look.

    The video design is modern and professional and effectively communicates the video's objective. The visual style emphasizes the ease of use and potential for profitability of Directorist. The video uses a light, uplifting tone, suggesting the possibility of achieving financial success through the use of the software.

    3. Remote

    Remote helps growing businesses employ top talent from around the world. The video is designed to illustrate how Remote removes the stress from international employment.

    Video Design - Remote uses a clean, minimalist design, and a bright color palette to engage the viewer. Animated graphics and simple illustrations guide the viewer through the process of hiring global workers. This approach creates an engaging and informative Animated Software Video that emphasizes the ease of use of the product.

    The video effectively communicates the objective of hiring a global workforce, using vibrant colors and a simple visual style. This tone is further enhanced by the use of positive messaging, focusing on the ease of hiring globally, as well as the benefit of having access to a diverse talent pool. The overall style creates a sense of excitement and possibility for businesses seeking to grow their teams internationally.

    4. Camunda

    Camunda is a software platform that helps orchestrate complex business processes, spanning people, systems, and devices. The video is designed to show how Camunda can improve collaboration and automate processes to drive digital transformation.

    Video Design - The video utilizes a minimal and sleek design style common in animated software videos. A dark background with white text and lines draws attention to the key features of the platform. The visual flowcharts depict a process within the Camunda platform with clear icons that represent various components like people, systems, and robotic process automation (RPA).

    The video utilizes a combination of clean, minimal graphics, sharp text, and simple animation to create a clear and easily digestible explanation of the platform's functionality. The color palette is dominated by black and white, with strategic use of green and orange to highlight key elements and maintain a consistent brand look. The overall tone is professional and informative. The use of animation and clear graphics makes the software appear both accessible and powerful, helping to convey the platform's value to viewers.

    5. Relay Platform

    Relay Platform is a solution for insurance and reinsurance placement professionals. This video is designed to introduce the platform and its benefits.

    Video Design - The video uses a vibrant color palette, contrasting white characters with a deep blue background. It utilizes clean and simple graphic design elements, incorporating cartoonish imagery, like the animated people in the video. This style creates a fun and accessible approach to an often complex subject, making it a good example of an animated software video.

    The video successfully communicates the challenges of traditional insurance placement processes and how Relay Platform provides an efficient solution. It highlights the importance of seamless communication and collaboration, emphasizing the platform’s ability to streamline the process. The video’s tone is professional yet engaging, effectively showcasing the value proposition of Relay Platform for its target audience.

    What is Animated Software Video?

    Animated Software Video is a type of video that uses animation to explain or demonstrate software products or services. It can be used for a variety of purposes, such as marketing, training, or education.

    Animated Software Videos are often used to explain complex topics in a simple and engaging way. They can also be used to showcase the features and benefits of software products, or to train users on how to use them.


    Animated Software Video Production

    Animated Software video production is the process of creating an animated video that explains or demonstrates software. It involves a series of steps, from concept development to final rendering and export.

    High-quality Animated Software Video production typically takes 4-8 weeks, depending on the complexity and length of the video. It requires expertise in animation, storytelling, and sound design to create a video that is both informative and engaging.


    Production Process

    • Concept Development: Brainstorming and refining the core message and visual style.
    • Storyboarding: Creating a visual representation of the video's narrative flow.
    • Asset Creation: Designing and developing characters, backgrounds, and other visual elements.
    • Animation: Bringing the storyboard to life with movement and transitions.
    • Voiceover Recording: Adding narration or dialogue to enhance the storytelling.
    • Sound Design: Incorporating music and sound effects to create an immersive experience.
    • Editing and Compositing: Assembling all elements and refining the final video.
    • Rendering and Exporting: Generating the final video file in the desired format.

    Video Use Cases

    Animated Software Video production focuses on four main things: clarity, engagement, memorability, and brand consistency.

    The best Animated Software Video creations have these visual characteristics: vibrant colors, dynamic movement, clear typography, and a consistent visual style.

    Animated Software Videos are among the most popular video production types because they are highly effective at explaining complex topics, showcasing product features, and increasing brand awareness.


    Animated Software Video Benefits

    Animated software videos transform how businesses communicate. They offer a powerful way to engage audiences, simplify complex information, and boost brand perception. These videos are not just informative; they're transformative.

    • Explainer videos: Effortlessly clarify complex features, boosting user understanding and adoption.
    • Product demo videos: Showcase software functionality, enhancing user experience and driving engagement.
    • App trailer videos: Generate excitement, driving downloads and increasing app usage.
    • Training videos: Accelerate onboarding, improving software adoption and user proficiency.
    • Marketing videos: Craft compelling narratives, highlighting software benefits and increasing brand awareness.
    • Testimonial videos: Build trust, leveraging authentic customer experiences to boost credibility.
    • Onboarding videos: Guide new users, ensuring seamless initial setup and reducing frustration.
    • Tutorial videos: Provide step-by-step instructions, facilitating efficient task completion and improving user skills. Software video marketing leverages these diverse formats for maximum impact. A strong video marketing strategy utilizes this versatile medium.

    Increase Video Engagement

    Captivating animated software video

    Captivating animated software video is a powerful tool for engaging your audience. The key is to create a video that is both informative and entertaining. A well-designed Animated Software Video can help you to capture the attention of your viewers and keep them engaged from start to finish.

    Intriguing animated software video

    Intriguing animated software video is a great way to pique the interest of your viewers. The design to make your Animated Software Video stand out from the crowd and make people want to learn more. A well-crafted Animated Software Video can help you to capture the attention of your viewers and keep them engaged.

    Innovative animated software video

    Innovative animated software video is a great way to make a lasting impression on your audience. The steps to create a video that is both informative and visually appealing. A well-designed Animated Software Video can help you to stand out from the competition and make your software more memorable.


    Video Script

    Compelling animated software video

    Compelling animated software video is a great way to engage your audience and tell a story about your software. The script is the foundation of your Animated Software Video, so it's important to get it right. A well-written script can help you to create a video that is both informative and entertaining.

    Informative animated software video

    Informative animated software video is a great way to educate your audience about your software. The script is the key to creating a video that is both engaging and informative. A well-written script can help you to create a video that is both easy to understand and enjoyable to watch.

    Engaging animated software video

    Engaging animated software video is a great way to capture the attention of your audience and keep them interested in your software. The script is the key to creating a video that is both informative and entertaining. A well-written script can help you to create a video that is both informative and engaging.


    Pre Production Guide

    Comprehensive animated software video

    Comprehensive animated software video is a great way to ensure that your video is both informative and engaging. The pre-production phase is crucial for creating a successful Animated Software Video. A well-planned pre-production process can help you to create a video that meets your goals and exceeds your expectations.

    Strategic animated software video

    Strategic animated software video is a great way to ensure that your video is both effective and engaging. The pre-production phase is essential for creating a successful Animated Software Video. A well-planned pre-production process can help you to create a video that achieves your objectives and resonates with your audience.

    Detailed animated software video

    Detailed animated software video is a great way to ensure that your video is both informative and engaging. The pre-production phase is critical for creating a successful Animated Software Video. A well-planned pre-production process can help you to create a video that meets your goals and exceeds your expectations.

    • Define target audience
    • Determine video purpose
    • Develop storyboards
    • Create script outline
    • Select animation style
    • Gather visual assets