B2B Advertising Video Service

B2B Videos To Engage & Increase Brand Visibility

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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

B2B Advertising Video Service

Drive Better Business



Impactful B2B advertising videos foster deeper connections with potential clients, building trust and credibility for your brand.

Engaging B2B advertising videos simplify complex information, making it easier for your audience to understand your offerings.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.

Megan Pogwist
General Manager, Packaging HERO

We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests.

Malcolm Treanor
COO, WINR Data

We used Advids to create an explainer video for an upcoming tradeshow. It was the first time we've worked on a project like this and the customer service experience was excellent throughout and we are extremely happy with the video.

Maurizio Bersani
CEO, Itat Group

Great job !!! Excellent organization, perfect respect of the schedule.The team was amazing in getting our input and deliver the appropriate solutions.


About Advids


Advids is a team of passionate creatives specializing in B2B advertising video production since 2012. We are strategists, storyboard artists, animators, lighting directors, sound designers, and post-production experts, dedicated to crafting compelling video content for your business. We've been called a B2B video marketing agency, a corporate video production house, a top-tier advertising video studio, visual storytellers, and more. But above all else, we're your B2B advertising video production partners.

Let's collaborate, strategize, and discover how impactful B2B advertising videos, meticulously crafted by Advids, can elevate your brand and drive measurable results. We bring years of experience in understanding B2B nuances, creating videos that resonate with your target audience and achieve your marketing objectives. Our combined expertise ensures a seamless production process, from concept to completion.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 27% of B2B marketers are creating more thought leadership content due to AI integration in search engines.
  • 61% of companies point to time and bandwidth as their biggest hurdles for creating videos.
  • 46% of businesses have an in-house video producer or a team for all things video production.
  • 14% of B2B buyers think video is the most useful type of content in the decision-making process.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For B2B Advertising
B2B Advertising Experience
Video Creation FAQ
B2B Advertising Video Examples
What is B2B Advertising Video?
B2B Advertising Video Production
Production Process
Video Use Cases
B2B Advertising Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • B2B Advertising Video Service - What We Offer


    At Advids we create high-impact B2B video production agency solutions. We help you connect with your audience through powerful visuals. We offer a full suite of video production services designed to boost your B2B marketing.

    Explainer Videos: Explain complex processes or concepts clearly.
    Product Demo Videos: Showcase features and benefits to drive sales.
    Client Testimonial Videos: Build trust and credibility with authentic stories.
    Animated Videos: Captivate viewers with engaging visuals and storytelling.
    Company Culture Videos: Attract top talent and showcase your workplace.
    Social Media Videos: Boost brand awareness and engagement.
    Recruitment Videos: Attract and engage qualified candidates.
    Case Study Videos: Demonstrate expertise and success.


  • How Advids pricing work for B2B Advertising Videos?


    Advids offers transparent, value-driven B2B video production with fixed-fee pricing for predictable budgets and seamless collaboration. We deliver premium video experiences.

    **Predictable B2B Video Production Budget:** Fixed fees, clear cost breakdowns, and complete budget control.

    **Client-Centric Approach:** Your vision is our priority. We handle revisions efficiently and collaborate to achieve your goals.

    **Streamlined Project Management:** Dedicated project leads ensure smooth production and timely feedback integration.

    **Unwavering Transparency:** Complete transparency: Every detail is accounted for, ensuring consistent delivery and support.

    We deliver high-quality B2B video marketing maximizing your ROI. Our process aligns your video strategy with business objectives, resonating with your target audience and driving results. Our team excels at creating compelling corporate video production that drives results. We craft high-quality marketing videos designed to resonate with your target audience and achieve your business goals.

    Example: A 60-second video for an AI-powered materials analysis platform (multiple revisions included).

    **Clean & Modern (USD 1000-1500):** Minimalist design, sleek animations, clear typography. Focuses on user experience.

    **Conceptual Visualization (USD 1500-2000):** Abstract visuals and motion graphics. Emphasizes data visualization.

    **Scientific Storytelling (USD 2000-3000):** Narrative-driven, stylized animations. Showcases research applications.

    **Detailed Product Showcase (USD 3000-4500):** Screen recordings, 3D renders, animated data visualizations. Demonstrates features and integrations.

    **Integrated Lab Simulation (USD 4500-6000):** Realistic lab simulation with character animation. Highlights real-world applications.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a specialized team of B2B video production experts to elevate your brand's message. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, driving conversions and maximizing your return on investment. We champion strategic messaging, creative storytelling, and data-driven results for every B2B video project.

    Your dedicated project team includes:

    Creative Director: Leading the creative vision, our Creative Director spearheads the project, from initial concept and strategic B2B messaging to impactful storytelling and final delivery. They ensure alignment with your business objectives and a cohesive brand experience.
    Content Strategist: Our Content Strategist researches your industry, target audience, and competitors to develop a data-driven content strategy. They craft compelling narratives that resonate with B2B decision-makers, optimizing for engagement and lead generation.
    Storyboard Artist: Visualizing your corporate video's narrative, our Storyboard Artist creates a detailed blueprint for the animation, outlining key scenes, character interactions, and visual transitions for seamless storytelling.
    Motion Graphics Designer: A master of visual communication, our Motion Graphics Designer brings your story to life through dynamic animations, typography, and visual effects, ensuring a captivating and informative business video experience.
    Sound Designer: Crafting the audio landscape, our Sound Designer creates a sonic experience that enhances the emotional impact of your video. They select music, sound effects, and voiceovers that amplify your message and connect with your audience.
    Video Editor: Our expert Video Editor assembles all the elements, ensuring seamless transitions, precise timing, and a polished final product. They optimize the video for various platforms and formats, maximizing its reach and impact.


    What experience Advids has in B2B Advertising Video production?


    Advids' creative team crafts compelling narratives that resonate with decision-makers and drive results. We produce various 3D walkthrough styles, including product demos and virtual tours. Impactful videos that elevate your brand and generate leads. We excel at creating high-value 3D walkthrough videos. Our team aligns 3D video production with your business goals.

    We've served diverse B2B industries, including manufacturing, technology, healthcare, real estate, and architecture, transforming complex technical information into engaging 3D walkthrough video content. Advids is your ideal partner for effective, tailored 3D walkthroughs.

    12 years of experience creating effective B2B videos. We adapt to the latest 3D and video marketing advancements. We begin with thorough research of your target audience and competitive landscape. We develop compelling narratives that showcase your value proposition. We create detailed storyboards and 3D models, aligning visuals with your brand. We maintain open communication throughout production. Our approach ensures your video captures attention, builds trust, and drives conversions. Our expertise in B2B video marketing ensures your message resonates with your target audience. We create compelling 3D product animations that showcase your products' features and benefits.


    FAQ

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    What visuals resonate with B2B clients?

    B2B clients respond well to visuals that clearly demonstrate product functionality and benefits. Focus on precise details and realistic representations to resonate with professionals.

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    How to script a B2B advertising video?

    A B2B advertising video script should be concise and persuasive, focusing on the core value proposition. Clearly articulate the problem, solution, and benefits using professional language.

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    How to engage B2B viewers?

    Engage B2B viewers by presenting clear, concise information that addresses their specific needs. Use compelling visuals and maintain a professional tone to keep the audience invested.

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    What is ideal B2B video length?

    The ideal B2B video length is typically between 60 seconds and 5 minutes for optimal engagement. Tailor the length to your message, ensuring sufficient detail without losing viewer interest.

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    How to showcase B2B value?

    Showcase B2B value by demonstrating how a product solves problems and improves efficiency. Use data, testimonials, and real-world examples to support claims.

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    How to use B2B storytelling?

    B2B storytelling should highlight real-world applications and success stories. Build credibility by showing how a product has helped other businesses achieve their goals.

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    How to make a B2B message memorable?

    Make a B2B message memorable with clear language, compelling visuals, and a strong call to action. Focus on key benefits and use a consistent brand voice.

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    What are key B2B video elements?

    Key B2B video elements include a clear value proposition, professional visuals, a concise script, a strong call to action, and a consistent brand identity.

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    How to build B2B audience trust?

    Build B2B audience trust by providing transparent information and showcasing expertise. Use authentic testimonials and highlight a commitment to quality.

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    How to choose B2B on-screen talent?

    Choose B2B on-screen talent that is professional, credible, and knowledgeable. Ensure they communicate clearly and engage the audience effectively.

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    How to ensure brand alignment in B2B video?

    Ensure brand alignment in a B2B video by using consistent colors, fonts, logos, and messaging. Maintain a professional tone and adhere to brand guidelines.

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    What are common B2B video mistakes?

    Common B2B video mistakes include jargon, lack of pain point focus, unclear calls to action, and poor production quality. Avoid these pitfalls for a polished final product.

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    How to present complex B2B information?

    Present complex B2B information by breaking it down into digestible segments. Use visuals, animations, and clear language to explain technical details effectively.

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    How to use motion graphics in B2B videos?

    Use motion graphics in B2B videos to enhance understanding and add visual interest. Illustrate complex concepts and highlight key data points with dynamic animations.

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    What are B2B video pre-production considerations?

    B2B video pre-production includes defining the target audience, setting clear objectives, developing a concise script, and planning visuals.


    B2B Advertising Video Examples

    1. ManageEngine

    ManageEngine Endpoint Central is a one-stop solution to manage and secure your endpoints. This video is designed to give an overview of the solution. The video is centered around the IT Team, showcasing the complexities of managing a large number of endpoints, including desktops, servers, mobiles, and IoT devices.

    Video Design - The video follows a B2B Advertising Video style. The video uses animated visuals that are simple, straightforward, and focused on showcasing the product. It uses muted colors, avoiding too much vibrancy, and uses simple animation to show the benefit of the product. The video highlights the complexities of managing a hybrid workforce, and how Endpoint Central can solve these challenges.

    The video effectively communicates the objective of the video, showing how Endpoint Central can help IT Teams with their day-to-day challenges, focusing on the complexities of a hybrid workforce and security threats. The video uses a calm, professional tone. The animation style helps engage the viewer and shows the product's capabilities through visual representations.

    2. Audaces

    Audaces Idea is a software designed for fashion designers, helping them simplify collection development and create designs with ease. The video is designed to highlight the features of the software.

    Video Design - This B2B advertising video uses a bold and simple design style. Clean graphics and clear visuals are combined to show the software's interface and functionality. The use of the software's interface, along with fashion sketches, is a visual technique often seen in B2B advertising videos.

    The visual style, using a simple and clean layout, helps to visually communicate the software's ease of use and the power it gives fashion designers. The video's tone is professional and engaging, which is effective in showcasing the software's capabilities and attracting its target audience of fashion designers.

    3. MongoDB

    This video is designed to introduce the company, Lightforce, and its digital platform for orthodontists. It highlights the benefits of Lightforce's 3D tooth movement technology which provides a new approach to orthodontics that is efficient, time-saving, and precise.

    Video Design - This B2B advertising video incorporates a clean and modern design with a minimalist color palette of white, blue, and green. The animations are simple yet effective, with an emphasis on clear and concise visuals to communicate the features and benefits of the product. The use of bold and distinct typography for the brand name "Lightforce" is prominent throughout the video.

    The video’s animation style is engaging and effectively communicates the product's value proposition by using visual metaphors. The video opens with a scenario of a young patient experiencing traditional orthodontics, highlighting the challenges associated with it. The shift to the platform’s interface and 3D technology demonstrates how Lightforce offers a solution to these challenges. The overall tone of the video is professional, informative, and confident, showcasing the company's expertise in the field.

    4. Western Digital

    Western Digital is a company that provides solutions for automotive storage. The video is designed to show how Western Digital's tools and analysis can help solve the problem of over-written storage, which can cause expensive recalls.

    Video Design - This B2B Advertising Video uses simple and clean graphics with bold colors and white space. The visuals are clear and easy to understand, which makes the content engaging for the target audience.

    The video successfully communicates the objective of highlighting how Western Digital's tools and analysis methodologies solve the problem of over-written storage, which can cause costly recalls. The graphics and animations help explain the solutions and create a professional, informative tone, showing that the company is a reliable partner for automotive storage.

    5. G-Form

    G-Form is a company that makes impact protection. This video is designed to highlight G-Form's new technology, RE ZRO, which makes the company's products biodegradable.

    Video Design - The video uses 3D animation to depict the process of RE ZRO plastic breaking down in a landfill. This style is commonly used in B2B Advertising Videos as it is engaging and easy to understand. The animation is high quality and the design style is clean and modern. The focus is on the product itself and not on flashy visuals.

    The animation shows the plastic breaking down into smaller particles, which are then consumed by microbes. The animation then shows the microbes releasing biogas and biomass. The final scene of the video is a close-up of green grass growing, which represents the return to zero. The video's visual style clearly shows the benefits of RE ZRO technology, highlighting how it makes G-Form's products sustainable. This creates a sense of urgency and promotes the company's commitment to environmental responsibility. The overall tone of the video is positive and optimistic, inspiring confidence in the product and brand.

    What is B2B Advertising Video?

    B2B advertising video is a powerful marketing tool used by businesses to promote their products or services to other businesses. It involves creating engaging and informative videos that target decision-makers within organizations, rather than individual consumers.

    B2B advertising videos are used to educate potential customers about a company's offerings, build brand awareness, generate leads, and drive sales. They can be used across various platforms, including websites, social media, email marketing campaigns, and industry events.


    B2B Advertising Video Production

    B2B advertising video production is the process of creating high-quality videos specifically designed to promote products or services to other businesses. It involves a series of steps, from concept development and scriptwriting to filming, editing, and final delivery.

    A typical B2B advertising video production timeline can range from 4 to 8 weeks, depending on the complexity of the project. This includes time for research, scripting, storyboarding, filming or animation, editing, revisions, and final delivery.


    Production Process

    • Concept Development: Collaborate with the client to define the video's purpose, target audience, and key message.
    • Scriptwriting: Craft a compelling and informative script that aligns with the video's objectives.
    • Storyboard Creation: Visualize the video's flow and key scenes through a detailed storyboard.
    • Voiceover Recording: Select a professional voiceover artist to narrate the video and bring the script to life.
    • Visuals and Animation: Create or source high-quality visuals, including live-action footage, animation, and graphics.
    • Music and Sound Effects: Enhance the video's impact with appropriate music and sound effects.
    • Video Editing: Assemble the video's elements into a cohesive and engaging narrative.
    • Review and Revisions: Share the video with the client for feedback and make any necessary revisions.
    • Final Delivery: Deliver the final video in the desired format and resolution.
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    Video Use Cases

    B2B advertising video production focuses on four main things: understanding the target audience, clearly communicating the value proposition, building trust and credibility, and driving measurable results.

    The best B2B advertising video creations have these visual characteristics: high-quality visuals, clear and concise messaging, a professional and credible tone, and a strong call to action.

    B2B Advertising Videos are among the most popular video production types because they can be highly effective in reaching and engaging a specific target audience, building brand awareness, and driving sales. They are also a versatile format that can be used across a variety of platforms and channels.


    B2B Advertising Video Benefits

    Businesses thrive when they connect powerfully with their audience. Video marketing offers a dynamic approach, transforming how companies communicate their value. It's a versatile tool, creating opportunities for growth across various marketing channels.

    • Explainer videos: Simplify complex concepts, boosting understanding and driving sales. Imagine explaining a complex software solutionan explainer video makes it clear, concise, and compelling.
    • Product demo videos: Showcase features and benefits, driving conversions. See your product in actionproduct demo videos showcase features and benefits, leaving a lasting impression.
    • Client testimonial videos: Build trust and credibility. Let your satisfied clients speak for themselvesclient testimonial videos build trust with authentic stories like, 'This software saved us countless hours!'
    • Animated videos: Engage viewers with creative visuals and compelling narratives. Animated videos are perfect for explaining complex processes or abstract ideas in a memorable way.
    • Company culture videos: Attract top talent by showcasing a positive work environment. Show potential employees what makes your company a great place to work.
    • Social media videos: Increase brand awareness and engagement. Short, shareable videos are perfect for boosting brand visibility on platforms like LinkedIn and Twitter.
    • Recruitment videos: Attract qualified candidates and enhance employer branding. Showcase your company culture and attract top talent with engaging recruitment videos.
    • Case study videos: Demonstrate expertise and success. Showcase your expertise and successcase study videos demonstrate your capabilities and highlight impressive results. These marketing videos, sales videos, and corporate videos contribute to a comprehensive video marketing strategy.

    Increase Video Engagement

    Intriguingly crafted storytelling

    Intriguingly crafted storytelling is a key element in creating engaging B2B Advertising Video. The best B2B Advertising Video tells a story that is both informative and entertaining. It should be clear, concise, and easy to follow. The story should also be relevant to your target audience and their needs. Think about what problems your product solves and how it can help your audience to achieve their goals.

    visually compelling presentation

    Visually compelling presentation is an essential part of creating engaging B2B Advertising Video. The visuals in your video should be high-quality and professional. They should also be relevant to your message and help to tell your story. Consider using a variety of visual elements, such as animation, graphics, and live-action footage. You can also use music and sound effects to create a more immersive experience for your audience.

    Strategically planned call to action

    Strategically planned call to action is a crucial element in creating engaging B2B Advertising Video. Your video should have a clear call to action that tells your audience what you want them to do next. This could be visiting your website, downloading a brochure, or contacting your sales team. Make sure your call to action is clear, concise, and easy to understand. You can also use visuals to highlight your call to action and make it more prominent.

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    Video Script

    Thoroughly researched target audience

    Thoroughly researched target audience is a key step in creating a B2B Advertising Video script. You need to understand your target audience's needs, interests, and pain points. This will help you to create a script that is relevant and engaging. Consider conducting market research, analyzing your customer data, and talking to your sales team to get a better understanding of your target audience.

    Concisely written narrative

    Concisely written narrative is a crucial element in creating a B2B Advertising Video script. Your script should be clear, concise, and easy to follow. It should also be engaging and informative. Avoid using jargon or technical terms that your audience may not understand. Instead, use simple language that is easy to understand. Keep your script focused on the benefits of your product and how it can help your audience to achieve their goals.

    Visually appealing storyboarding

    Visually appealing storyboarding is an essential part of creating a B2B Advertising Video script. Storyboarding helps you to visualize your video and plan out the shots. It also helps you to ensure that your video is visually appealing and engaging. Consider using a variety of visual elements, such as animation, graphics, and live-action footage. You can also use music and sound effects to create a more immersive experience for your audience.


    Pre Production Guide

    Clearly defined objectives

    Clearly defined objectives are a key step in B2B Advertising Video pre production. You need to know what you want to achieve with your video. This could be increasing brand awareness, generating leads, or driving sales. Once you know your objectives, you can start to plan your video and create a script that will help you to achieve your goals.

    Thoroughly researched target audience

    Thoroughly researched target audience is a crucial element in B2B Advertising Video pre production. You need to understand your target audience's needs, interests, and pain points. This will help you to create a video that is relevant and engaging. Consider conducting market research, analyzing your customer data, and talking to your sales team to get a better understanding of your target audience.

    Concisely written narrative

    Concisely written narrative is an essential part of B2B Advertising Video pre production. Your script should be clear, concise, and easy to follow. It should also be engaging and informative. Avoid using jargon or technical terms that your audience may not understand. Instead, use simple language that is easy to understand. Keep your script focused on the benefits of your product and how it can help your audience to achieve their goals.

    Visually appealing storyboarding

    Visually appealing storyboarding is a key step in B2B Advertising Video pre production. Storyboarding helps you to visualize your video and plan out the shots. It also helps you to ensure that your video is visually appealing and engaging. Consider using a variety of visual elements, such as animation, graphics, and live-action footage. You can also use music and sound effects to create a more immersive experience for your audience.

    Pre production checklist

    Pre production checklist is a crucial element in B2B Advertising Video pre production. This checklist should include all of the tasks that need to be completed before you start filming. This could include things like securing a location, hiring a crew, and gathering props. Make sure to create a detailed checklist that covers all of the essential tasks.

    Budget and timeline

    Budget and timeline are an essential part of B2B Advertising Video pre production. You need to create a budget that covers all of the costs associated with your video. This could include things like production costs, editing costs, and marketing costs. You also need to create a timeline that outlines when each task will be completed. This will help you to stay on track and ensure that your video is completed on time and within budget.