B2B Promotional Video Agency

B2B Videos To Engage Customers

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

B2B Promotional Video Agency

Increase Brand Awareness



Compelling b2b promotional videos simplify complex ideas, making your offerings easily understandable for potential clients.

Engaging b2b promotional videos bring your brand story to life, captivating your audience and leaving a lasting impression.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Ron Macinnis
CEO, Document Agility

From the very beginning, the AdVids team was great to work with. Our project manager was very pleasant and very organized.

Romain Blaser
CEO, Haidi.io

We asked for a video for our software launch. The results have been above expectations and the communication process was very smooth. Already 2k views after 2 days.

Rohan Mathur
Associate Project Lead, Solverminds

Brilliant experience working with Advids. Extremely professional and efficient. The team was super friendly and easy to work with during the project.

Russell Cook
Partner, Matte Black Brand Agency

ADVIDS is a professional outfit. Very happy with the end result! I can happily recommend them.


About Advids


Advids is a team of passionate creatives specializing in B2B promotional video production since 2012. We're strategists, scriptwriters, storyboard artists, animators, cinematographers, sound designers, and video editors dedicated to crafting compelling narratives for your business. We've been called a B2B video marketing agency, a corporate video production company, a promotional video powerhouse, visual storytellers, and more. But above all else, we're your B2B video production partners.

Let's collaborate, strategize, and discover how Advids can create B2B promotional videos that elevate your brand and drive measurable results. Our combined years of experience in B2B marketing and video production allow us to craft videos that resonate with your target audience and achieve your business objectives.

Our clients trust Advids for B2B promotional videos, here is why we believe in the power of videos.

  • 58% of B2B content marketers consider audience relevance as the most important factor in determining content marketing effectiveness.
  • 44.44% of respondents declared that videos and presentations take the lead as their most frequently utilized type of visual content in 2023.
  • 56% of marketers using TikTok will increase their investment in 2024, the highest of any platform.
  • 83% of interviewed marketers were satisfied with the ROI of video marketing.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For B2B Promotional
B2B Promotional Experience
Video Creation FAQ
B2B Promotional Video Examples
What is B2B Promotional Video?
B2B Promotional Video Production
Production Process
Video Use Cases
B2B Promotional Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • B2B Promotional Video Service - What We Offer


    As a leading B2B promotional video agency and company, Advids crafts compelling videos that drive results. We understand the unique challenges of B2B marketing and create videos tailored to your specific needs.

    Here are some types of videos Advids offers under B2B promotional video production:

    Product Demo Videos: Showcase product features and benefits to potential clients.
    Explainer Videos: Simplify complex offerings and highlight value propositions.
    Brand Videos: Establish brand identity and communicate core values.
    Testimonial Videos: Build trust and credibility through authentic client stories.
    Animated Videos: Engage audiences with creative visuals and memorable messaging.
    Social Media Videos: Create short, shareable content for various platforms.
    Case Study Videos: Demonstrate successful implementations and ROI.
    Company Culture Videos: Attract top talent by showcasing your workplace.


  • How Advids pricing work for B2B Promotional Videos?


    Advids offers transparent, value-driven B2B video production with fixed-fee pricing for predictable budgets. We deliver a premium experience, exceeding expectations.

    **Our all-inclusive pricing features:**

    **Predictable B2B Video Production Budget:** Clear costs, fixed fees, and complete budget control.

    **Client Focus:** Your vision is our priority. Swift feedback, expert execution.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and swift approvals.

    **Transparency:** Full transparency, from script to licensing, with consistent delivery and support.

    We deliver exceptional B2B video marketing value. Our fixed-fee approach simplifies creation, letting you focus on your core business. Advids excels in corporate video production, delivering high-impact videos that drive results. Our fixed-fee approach simplifies B2B marketing videos creation, allowing you to focus on your core business objectives.

    All pricing below is for a 60-second B2B promotional video production. Multiple revisions are inclusive in all packages.

    **Clean Product Showcase (USD 1000-1500):** High-quality visuals showcasing design and key features. Ideal for initial product launches and website use.

    **Surgical Procedure Simulation (USD 1500-2000):** Realistic animated simulations highlight precision and surgeon benefits.

    **Patient Outcome Focus (USD 2000-3000):** Showcases positive patient outcomes and improved recovery times, appealing to administrators.

    **Integrated OR Workflow (USD 3000-4500):** Demonstrates seamless OR workflow integration, emphasizing efficiency.

    **Future of Surgery Vision (USD 4500-6000):** A cinematic vision of the future of robotic surgery, showcasing cutting-edge solutions.


    What content team from Advids is assigned and their expertise?


    At Advids, we assign a specialized team of B2B promotional video production creators to elevate your brand messaging. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, driving conversions and boosting your ROI. Our team leverages industry expertise in business video marketing to deliver high-quality video content tailored to your specific business objectives. We champion data-driven strategies and creative storytelling to ensure your videos capture attention, build brand authority, and generate leads.

    Your dedicated project team includes:

    Creative Director: Leading the project vision, our Creative Director spearheads the video marketing strategy, from concept development and scriptwriting to visual style and brand messaging. They ensure a cohesive and impactful narrative that aligns with your business goals.
    Motion Graphics Designer: A visual storyteller, our Motion Graphics Designer transforms complex data and concepts into engaging animated sequences. They create visually stunning graphics, charts, and animations that enhance understanding and captivate your business audience.
    Videographer/Editor: Capturing compelling footage and weaving it into a seamless narrative, our Videographer/Editor brings your promotional video to life. They expertly combine live-action shots, interviews, and screen recordings with motion graphics and animation to create a dynamic and informative viewing experience.
    Sound Designer: Crafting the perfect audio landscape, our Sound Designer adds depth and emotion to your video production. They select music, sound effects, and voiceovers that enhance the message and create a memorable auditory experience.
    Marketing Strategist: Focused on maximizing impact, our Marketing Strategist ensures your video content reaches the right audience. They develop a targeted distribution strategy across various platforms, optimizing for engagement, lead generation, and brand awareness.
    Project Manager: Ensuring seamless execution, our Project Manager oversees every aspect of your video project, from pre-production planning and budgeting to post-production delivery. They keep the project on track, within scope, and on budget.


    What experience Advids has in B2B Promotional Video production?


    Advids' creative team excels in B2B promotional video production, crafting compelling narratives that resonate with decision-makers and drive business results. Our design capabilities encompass diverse 3D walkthrough styles, including product demos, virtual tours, architectural visualizations, and explainer videos. We leverage B2B marketing principles and video production best practices to deliver high-impact videos that elevate your brand and generate leads.

    We partner with clients across diverse B2B sectors—manufacturing, technology, healthcare, real estate, and engineering—transforming complex information into engaging 3D walkthrough video content. Our industry specialists possess a deep understanding of sector-specific nuances, enabling us to create videos that resonate with your target audience and achieve measurable results. This industry expertise makes Advids the ideal partner for producing impactful 3D walkthrough experiences tailored to your specific business needs.

    With 12 years of experience creating impactful B2B videos, we've mastered various formats, including product demos, training videos, and investor presentations, consistently delivering high-quality content for lead generation, sales enablement, and brand building.

    Our process starts with in-depth research into your target audience, competition, and business goals. We craft compelling messaging strategies, ensuring your video aligns with your overall marketing strategy for maximum impact. We prioritize clear communication and collaboration throughout the process, from concept to delivery, using data-driven decisions to measure success and refine our approach. We create compelling B2B marketing videos that drive results. Our expertise in corporate video production ensures your message resonates. We specialize in creating engaging product demonstration videos that showcase your offerings. Our 3D animation for business helps you visualize complex concepts.


    FAQ

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    How to plan a B2B video project?

    Plan B2B video projects with a detailed initial consultation, clarifying objectives, target audience, and desired message. Analyze existing assets and create a comprehensive project brief outlining deliverables, timelines, and budget.

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    What makes a B2B promotional video engaging?

    Create engaging B2B promotional videos using clear messaging, compelling visuals, and strategic storytelling. Focus on highlighting key features and benefits, creating an emotional connection with the viewer, and maintaining a professional tone.

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    How to choose the right B2B video style?

    Choose the right B2B video style by understanding the brand, target audience, and objectives. Adapt the approach to match brand guidelines, selecting from various styles, from minimalist to dramatic.

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    What is ideal B2B video length?

    Ideal B2B video length varies based on content and platform. Keep videos concise, typically between 60 seconds to 5 minutes, to maintain viewer engagement and deliver key messages effectively.

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    How to use motion graphics in B2B videos?

    Use motion graphics to enhance clarity and impact. Create dynamic title sequences, animated explanations, and on-screen graphics to make complex information more accessible and visually appealing.

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    How to write a B2B video script?

    Write B2B video scripts by developing a clear storyline, focusing on key features and benefits, and using language that resonates with the target audience. Ensure the script aligns with the video's objectives and brand message.

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    What are key promotional video elements?

    Key promotional video elements include clear messaging, compelling visuals, strategic storytelling, and a professional tone. Ensure these elements work together to create an engaging and effective video.

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    How to capture brand identity in corporate videos?

    Capture brand identity in corporate videos by aligning the visual style, tone, and messaging with brand guidelines. Use specific color palettes, typography, and animation styles to reflect the brand's personality.

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    How to use visuals for business impact?

    Use visuals for business impact by creating engaging and informative content. Focus on highlighting key features and benefits, creating an emotional connection with the viewer, and maintaining a professional tone.

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    How to present product demos in B2B videos?

    Present product demos in B2B videos by showcasing functionality, highlighting key features, and using clear and concise explanations. Use animation and motion graphics to make complex information more accessible.

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    What are common B2B video mistakes?

    Common B2B video mistakes include unclear messaging, poor visuals, and lack of engagement. Avoid these by focusing on clear communication, high-quality production, and strategic storytelling.

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    How to use on-screen talent in corporate videos?

    Use on-screen talent in corporate videos to add credibility and personality. Ensure the talent is professional, engaging, and aligns with the brand's image and message.

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    How to use testimonials in B2B marketing videos?

    Use testimonials in B2B marketing videos to build trust and credibility. Ensure testimonials are authentic, relevant, and highlight the benefits of the product or service.

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    How to create a polished business video?

    Create a polished business video through high-quality production, clear messaging, and strategic storytelling. Pay attention to every detail, from scriptwriting to final delivery, ensuring a professional and engaging video.

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    How to showcase company culture in B2B videos?

    Showcase company culture in B2B videos by highlighting the company's values, mission, and team. Use visuals and storytelling to create an authentic and engaging representation of the company's culture.


    B2B Promotional Video Examples

    1. Heesen Yachts

    Heesen Yachts is a Dutch shipyard that specializes in building superyachts, known for their speed, style, and fuel-efficient cruising. The video is designed to introduce the XV67, a new explorer concept design that combines luxury lifestyle and a sense of adventure.

    Video Design - The video uses a combination of breathtaking aerial footage, slow-motion shots, and striking imagery of adventurous activities to showcase the XV67's capability for exploration. This is a B2B promotional video that targets a specific audience: clients seeking a luxury yacht that can be customized to suit their unique needs and lifestyle.

    The use of stunning visuals, crisp graphics, and an inspirational soundtrack effectively communicates the video's objective. It conveys the message that the XV67 is not just a yacht, but a platform for experiencing the world in an entirely new way, fostering a sense of wonder and connection with the natural environment. This is evident in the shots showcasing people enjoying the outdoors, engaging in adventurous activities, and ultimately finding meaning in their experiences. The video's tone is inspiring and aspirational, inviting viewers to embark on their own journey of discovery and adventure aboard the XV67.

    2. Klaviyo

    Klaviyo is a marketing platform that helps businesses build relationships with their customers through personalized emails, SMS, and forms. The goal of this video is to highlight the benefits of using Klaviyo and how it can help businesses grow.

    Video Design - The video is designed to be engaging and informative for its target audience. It uses visuals of small businesses and their owners, as well as graphics that illustrate the benefits of using Klaviyo. The simple and clean graphics combined with the visuals of real business owners help the video feel relatable and authentic to the viewer. The video highlights the need to create authentic connections between businesses and customers, and that’s a common theme for a B2B Promotional Video.

    The video's visual design successfully communicates the objective by showing how Klaviyo can help businesses connect with their customers, build lasting relationships, and grow their business. The video is informative, and features a fast pace to create excitement and an engaging tone. The video also uses a positive and optimistic tone that reinforces the benefits of using Klaviyo.

    3. Renasant TV

    Renasant TV is designed to promote the merger of Renasant Bank and Keyworth Bank. The video highlights the combined entity's commitment to community, trust, knowledge, and integrity.

    Video Design - The video starts with a simple visual design that uses lines and icons to represent buildings and people, emphasizing the community and neighborhood focus. The colors are a calming blue and white. As the video progresses, the style transitions to more modern flat graphics with a focus on mobile banking. It's a good B2B Promotional Video that uses modern animation and clear messaging.

    The video effectively communicates the message of Renasant Bank's commitment to customer understanding by showcasing their presence in the community, their technology, and their desire to meet the customer where they are. The clean, modern design and animation convey a sense of reliability and trustworthiness. The tone is professional, engaging, and approachable, establishing Renasant as a modern and customer-centric bank.

    4. PCCW

    PCCW Global promotes their cyber security solutions in this video. The video is designed to explain to the viewers how their solutions protect organizations from cyber threats.

    Video Design - The video uses a minimalist animation style. It features bold lines, bright colors, and simple graphics. The animation style is effective in making a "B2B Promotional Video" that is engaging and visually appealing. This style works well for explaining technical concepts that can be complex. A clean, graphic-heavy animation style helps make the video more approachable.

    The video uses animation to represent the core services PCCW provides. The animated characters in the video represent cyber security experts. They are presented as heroes who are always on guard to protect data. These animated heroes are portrayed as working tirelessly to protect organizations against cyber threats. The visuals of the video are able to effectively communicate the message of the video. They present cyber security as an important concern that requires dedicated experts to combat. The tone of the video is confident, which reinforces their commitment to protecting organizations from cyber threats.

    5. DISCO

    DISCO helps legal teams gain an edge in the ever-changing world of law. This video is designed to highlight how DISCO can help lawyers accelerate their e-discovery process and manage costs while growing their practice.

    Video Design - This B2B Promotional Video uses a series of animated graphics and motion to showcase the benefits of DISCO. Bold text is used to highlight key terms, such as speed, costs, and development, and abstract animations, such as a cheetah, a growing tree, and a robotic hand, visually represent the key themes of the video. The vibrant color palette and fast pace make for an engaging viewing experience.

    The design choices in this video are designed to appeal to a professional audience. The use of bold text and animations, along with the high-quality graphics, convey the message that DISCO is a cutting-edge technology solution. The animated elements are used to make the messaging more engaging and relatable to the target audience. The overall tone of the video is one of confidence and innovation.

    What is B2B Promotional Video?

    B2B Promotional video production focuses on four main things: clear communication, increased engagement, versatility in storytelling, and enhanced company image.

    The best B2B Promotional Video creations have these visual characteristics: high-quality visuals, professional tone, clear and concise messaging, and strong call to action.

    B2B promotional videos are among the most popular video production types because they are effective in educating potential customers, building brand awareness, and driving sales. They are also a great way to showcase your company's expertise and thought leadership.


    B2B Promotional Video Production

    B2B promotional video production is the process of creating high-quality videos specifically tailored for business-to-business marketing. It involves a series of steps, from concept development and scriptwriting to filming, animation, editing, and final delivery.

    A typical B2B promotional video production timeline can range from 4 to 8 weeks, depending on the complexity of the project. This includes pre-production, production, and post-production phases, ensuring a polished and impactful final product.


    Production Process

    • Concept Development: Brainstorming and refining video ideas aligned with marketing goals.
    • Scriptwriting: Crafting a compelling narrative that resonates with the target audience.
    • Storyboard Creation: Visualizing the video's flow and key scenes.
    • Voiceover Recording: Selecting a professional voiceover artist and recording the script.
    • Animation/Filming: Creating visuals through animation or live-action filming.
    • Music and Sound Effects: Adding music and sound effects to enhance the video's impact.
    • Editing and Post-Production: Assembling the video, adding transitions, and refining visuals.
    • Review and Feedback: Client review and feedback incorporation.
    • Final Delivery: Delivering the video in the desired format and resolution.
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    Video Use Cases

    B2B Promotional Video production focuses on four main things: clear communication, increased engagement, versatility in storytelling, and enhanced company image.

    The best B2B Promotional Video creations have these visual characteristics: high-?quality visuals, professional tone, clear and concise messaging, and strong call to action.

    B2B Promotional Videos are among the most popular video production types because they are effective in educating potential customers, building brand awareness, and driving sales. They are also a great way to showcase your company's expertise and thought leadership.


    B2B Promotional Video Benefits

    B2B promotional videos offer a powerful way to connect with potential clients and drive business growth. They provide a compelling visual narrative that transcends traditional marketing methods, creating a lasting impact.

    • Product demo videos: See your product in action with compelling product demo videos that showcase key features and benefits, driving sales conversions.
    • Explainer videos: Complex concepts become crystal clear with engaging explainer videos, simplifying your offerings for better client understanding and engagement.
    • Brand videos: Establish a strong brand identity and connect with your audience on an emotional level through powerful brand videos that resonate deeply.
    • Testimonial videos: Build trust and credibility with authentic client testimonials, showcasing positive experiences and influencing purchasing decisions.
    • Animated videos: Bring your message to life with engaging animated videos, making complex information memorable and easy to understand. Video content marketing is a powerful tool.
    • Social media videos: Expand your reach and engagement across various platforms with short, shareable social media videos that drive traffic and generate leads.
    • Case study videos: Demonstrate your success and ROI with compelling case study videos that provide concrete evidence of value and build client confidence.
    • Company culture videos: Attract top talent and showcase your company's unique culture with engaging company culture videos that highlight your positive workplace environment. B2B video marketing is key.

    Increase Video Engagement

    Comprehensive Approach to Create Engaging

    A comprehensive approach to create engaging B2B promotional videos is driven by understanding your target audience and their needs. By crafting a narrative that resonates with their interests and challenges, you can capture their attention and make your message more impactful.

    Strategic Methods for B2B Promotional Video

    Methods for creating engaging B2B promotional videos include using compelling visuals, incorporating storytelling techniques, and highlighting real-world success stories. By showcasing the value proposition of your product or service in a visually appealing and engaging way, you can effectively communicate your message and drive conversions.

    Engaging Techniques to Make B2B Promotional Video

    Techniques to make B2B promotional videos engaging include using a clear and concise call to action, incorporating customer testimonials, and demonstrating the product's functionalities in action. By providing valuable information and showcasing the benefits of your product or service, you can capture viewers' attention and encourage them to take the next step.

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    Video Script

    Strategic Approach to Create B2B Promotional Video Script

    A strategic approach to create B2B promotional video scripts is driven by understanding your target audience and their needs. By crafting a narrative that resonates with their interests and challenges, you can capture their attention and make your message more impactful.

    Techniques to Create B2B Promotional Video Script

    Techniques to create B2B promotional video scripts include using a clear and concise call to action, incorporating customer testimonials, and demonstrating the product's functionalities in action. By providing valuable information and showcasing the benefits of your product or service, you can capture viewers' attention and encourage them to take the next step.

    Compelling Methods for B2B Promotional Video Script

    Methods for creating compelling B2B promotional video scripts include using storytelling techniques, highlighting real-world success stories, and incorporating visual elements that enhance the narrative. By showcasing the value proposition of your product or service in a visually appealing and engaging way, you can effectively communicate your message and drive conversions.


    Pre Production Guide

    Comprehensive Steps to B2B Promotional Video Pre Production

    A comprehensive approach to B2B promotional video pre-production is driven by understanding your target audience and their needs. By crafting a narrative that resonates with their interests and challenges, you can capture their attention and make your message more impactful.

    Strategic Techniques to B2B Promotional Video Pre Production

    Techniques to create B2B promotional video pre-production include using a clear and concise call to action, incorporating customer testimonials, and demonstrating the product's functionalities in action. By providing valuable information and showcasing the benefits of your product or service, you can capture viewers' attention and encourage them to take the next step.

    • Define Target Audience
    • Develop Video Concept
    • Write Detailed Script
    • Create Storyboard
    • Select Production Team
    • Secure Necessary Permits