B2B Video Content Production Service

B2B Videos To Captivate And Convert Your Audience

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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

B2B Video Content Production Service

Drive Business Growth



Impactful B2B video content simplifies purchasing decisions for your audience, leading to increased conversions.

Engaging B2B video content effectively communicates complex information to your target audience, fostering deeper understanding.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Tracy Mcnaughton
Managing Partner, Clean Energy Talent

Wonderful experience, they listened to our vision, improved it some more and then made it come to life. A flawless and smooth process from A-Z. Lovely team of hard working people, with great customer care. 10/10 guys

Tom Mahoney
Digital Marketing Manager, Serious Sport Group

The ADVIDS team have been a pleasure to work with. Their revision process is fantastic and gives you peace of mind that they will deliver on the exact vision you have for your business.

Tony Lacy-thompson
Growth and Product Marketing Director, Dhyan Networks

I worked with the ADVIDS team on an explainer video for Dhyan Networks. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around.

Anthony Glynn
Vice President Operations, CPS Houston

It was a pleasure to work with the Advids team on our recent project. They are very quick to respond and provide great quality work.


About Advids


Advids is a team of passionate creatives specializing in B2B video production since 2012. We are strategists, scriptwriters, animators, videographers, sound designers, and editors dedicated to crafting compelling video content for businesses. We've been called a B2B video production company, a corporate video agency, a B2B marketing video specialist, a visual storyteller for businesses, and more. But above all else, we're your B2B video production partners.

Let's collaborate and explore how Advids' B2B video expertise can elevate your brand and drive results. Our team brings a wealth of experience in crafting videos that resonate with business audiences, from concept to completion. We understand the nuances of B2B communication and tailor our approach to achieve your specific marketing objectives.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 61% of businesses excelling in content marketing conduct content audits more than twice annually.
  • 69% of B2B marketers plan to increase their investment in video marketing in 2024.
  • 56% of marketers using TikTok say they will increase their investment this year.
  • Video will account for 82% of consumer traffic by 2023.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For B2B
B2B Experience
Video Creation FAQ
B2B Video Examples
What is B2B Video?
B2B Video Production
Production Process
Video Use Cases
B2B Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • B2B Video Content Production Service - What We Offer


    We are Advids a leading B2B video agency and service creating high-impact video content. We help B2B companies boost brand awareness and generate leads through compelling visual storytelling.

    Explainer Videos: Simplify complex products or services for better understanding.
    Product Demo Videos: Showcase product features and benefits to potential clients.
    Testimonial Videos: Build trust and credibility through client success stories.
    Case Study Videos: Highlight successful client projects and their positive outcomes.
    Brand Story Videos: Share your company's unique story and values.
    Recruitment Videos (Company Culture Videos): Attract top talent by showcasing your workplace culture.
    Thought Leadership Videos: Position your company as an industry expert.
    Process Explanation Videos: Clearly communicate complex information and processes.


  • How Advids pricing work for B2B Videos?


    Advids offers transparent, value-driven B2B video production with fixed-fee pricing for predictable budgeting and creative collaboration. We deliver premium results.

    **Our all-inclusive pricing features:**

    **Predictable B2B Video Production Budget:** Fixed fees provide complete cost transparency and budget control.

    **Client Focus:** We prioritize your vision; swift edits and feedback ensure exceptional results.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration, streamlining delivery.

    **Transparency:** Complete transparency: all details included, ensuring consistent delivery and support.

    Example: 60-second B2B video for an AI-powered industrial sensor network (multiple revisions included).

    **Clean & Simple** (1000-1500): Clear product visualization; emphasizes functionality and ease of use. Corporate style.

    **Technical Deep Dive** (1500-2000): Detailed animation of network operation, data analysis, and algorithms. Business video marketing focus.

    **Client Success Story** (2000-3000): Combines product visualization with client testimonials and real-world examples. Highlights ROI and client satisfaction. Our **B2B marketing videos** are designed to showcase ROI. B2B video advertising approach.

    **Immersive Factory Experience** (3000-4500): 3D factory models showcase the sensor network in action. High-impact B2B video content.

    **Interactive Product Demo** (4500-6000): Virtual exploration of the sensor network; personalized, in-depth product experience. Advanced B2B lead generation. Our **corporate video production** services ensure your message resonates with your target audience.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a specialized team of B2B video production experts to elevate your brand messaging. We meticulously craft corporate video content, product demos, and thought leadership pieces designed to resonate with your target audience, driving engagement and conversions. Our team leverages visual storytelling, motion graphics, and data-driven insights to create compelling B2B video productions that deliver measurable results.

    Your dedicated project team includes:

    Creative Director: Leading the project vision, our Creative Director guides the strategic direction of your business video production, from initial concept to final delivery. They champion the creative vision, ensuring alignment with your business objectives and target audience.
    Content Strategist: A master of B2B messaging, our Content Strategist crafts compelling narratives that resonate with decision-makers. They conduct thorough market research, competitor analysis, and audience profiling to develop impactful video scripts and storyboards.
    Animator/Motion Graphics Designer: This expert brings your business video to life through captivating visuals. They specialize in creating explainer videos, motion graphics, and data visualizations that simplify complex information and enhance audience understanding.
    Video Editor/Producer: Our Video Editor seamlessly combines footage, graphics, and sound to create a polished and professional final product. They are skilled in video editing software, post-production techniques, and optimizing videos for various platforms.
    Sound Designer/Music Composer: This specialist creates a rich audio experience that complements your video's visuals and messaging. They select appropriate music, sound effects, and voiceovers to enhance the emotional impact and overall viewing experience.
    Project Manager: Our dedicated Project Manager ensures smooth execution and timely delivery of your video project. They oversee all aspects of the project, from budgeting and scheduling to communication and quality control.


    What experience Advids has in B2B Video production?


    Advids' creative team crafts compelling B2B video narratives that resonate with decision-makers, driving business results. Our design expertise spans various 3D walkthrough styles—from product demos and virtual tours to architectural visualizations and explainer videos—leveraging B2B marketing best practices for impactful videos that elevate your brand and generate leads. Our 3D specialists thoroughly research your business objectives to ensure optimal 3D walkthrough alignment with your marketing strategy and target audience.

    Across diverse B2B sectors (manufacturing, healthcare, technology, real estate, and engineering), we transform complex information into engaging 3D walkthroughs. Our industry expertise ensures your video resonates with your target audience, showcasing your products and positioning your brand as a leader. Advids excels in corporate video production, creating impactful videos that elevate your brand and drive business results.

    For 12 years, we've honed our expertise in creating impactful B2B videos (product demos, training, presentations), consistently delivering results and achieving client marketing goals. Our 3D animation services create engaging walkthroughs that showcase your products and services effectively.

    We begin with thorough research—analyzing your audience, competition, and objectives—to craft a tailored video concept aligned with your brand. Our team meticulously produces each scene, ensuring visuals, animation, and narration create a compelling experience. We track KPIs to maximize impact and ROI. We specialize in B2B marketing videos designed to resonate with decision-makers and generate leads. Our product demonstration videos provide clear, concise explanations of complex products, increasing sales and engagement.


    FAQ

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    What pre-production planning is crucial for B2B video?

    Effective pre-production planning for B2B videos involves a thorough understanding of client objectives, target audience, and desired message. Gathering product details, defining visual styles, and creating a detailed script are essential.

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    How do we choose on-screen talent for a B2B audience?

    On-screen talent for a B2B audience should be professional, articulate, and knowledgeable about the subject matter. Their credibility and ability to connect with the audience are key.

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    How should we structure a compelling B2B video script?

    A compelling B2B video script should establish a clear presentation strategy, including shot sequences, camera angles, and key features. It should also include desired aesthetic and tonal aspects, branding, and key graphics.

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    What is the optimal length for B2B video engagement?

    The optimal length for B2B video engagement varies, but generally, videos should be concise and focused. Project timelines can range from 3 to 8 weeks depending on complexity. A clear message is key.

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    How can motion graphics enhance B2B communication?

    Motion graphics enhance B2B communication by making complex information easily digestible. They can be used for dynamic title sequences, animated explanations, and on-screen graphics.

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    How can we effectively use storytelling in a B2B video?

    Storytelling in B2B videos can create emotional connections with viewers. It can be used to highlight a problem, present a solution, and showcase the value of a product or service.

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    What production errors should we avoid in B2B videos?

    Production errors to avoid in B2B videos include poor audio quality, inconsistent lighting, and unclear messaging. A professional and polished final product is essential.

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    How can we authentically showcase company culture via video?

    Company culture can be authentically showcased through video by featuring real employees, highlighting company values, and sharing behind-the-scenes glimpses of the work environment.

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    How do we create visually engaging B2B video content?

    Visually engaging B2B video content can be created by using high-quality footage, dynamic camera angles, and professional editing. Color palettes, animation, and typography also play a key role.

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    What are essential steps for a successful B2B video shoot?

    Essential steps for a successful B2B video shoot include careful planning, proper lighting and sound setup, and clear communication with the talent and crew.

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    What core equipment is essential for B2B video production?

    Core equipment for B2B video production includes high-quality cameras, professional lighting equipment, microphones, and editing software.

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    How can animation explain complex B2B services?

    Animation can explain complex B2B services by visualizing processes, data, and concepts. It can simplify intricate information and make it more engaging for viewers.

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    How can client testimonials build trust in B2B videos?

    Client testimonials build trust in B2B videos by providing social proof and demonstrating the value of a product or service. Authentic and relatable testimonials are most effective.

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    What are crucial on-location filming considerations for B2B video?

    Crucial on-location filming considerations for B2B video include securing necessary permits, ensuring proper lighting and sound, and minimizing distractions.

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    How can video showcase our B2B industry expertise?

    Video can showcase B2B industry expertise by presenting case studies, demonstrating product knowledge, and sharing insights from industry leaders.


    B2B video content Examples

    1. Danaher

    Danaher Life Sciences is a group of innovative operating companies within the Danaher family. This video is designed to showcase the companies within the Danaher Life Sciences platform, highlighting the diverse opportunities available for those working within this field.

    Video Design - The video uses simple, yet effective, animated graphics that depict the different operating companies within Danaher Life Sciences, each represented by a different colored sphere. The use of bright colors and visually appealing animations creates a compelling visual experience, making the B2B video content engaging. The graphic design is well-executed and the elements used are both informative and visually appealing, demonstrating the reach and impact of Danaher Life Sciences.

    The visual style of the video clearly conveys the message about the variety of opportunities and possibilities within Danaher Life Sciences. The narrative emphasizes the company's commitment to innovation, research, and medicine, and the video tone is positive and optimistic. This demonstrates the company's dedication to shaping the future of scientific advancement and improving lives.

    2. Mutual of Omaha

    Mutual of Omaha is an insurance company that offers life insurance, Medicare solutions, and financial advice. This video is designed to showcase how Mutual of Omaha helps people protect their families, health, and finances, much like a lion protects its cubs.

    Video Design - This B2B video content features an animation style that uses bright and colorful graphics. A vibrant, warm color palette and whimsical illustrations are used throughout the video, evoking a sense of care and family. The animation style is simple but effective, and the graphics are high quality. This creates a cheerful and friendly tone that appeals to the audience.

    The visual style of the video effectively communicates the objective, which is to highlight the importance of protection. The animation style is similar to a children's book, creating a friendly and inviting atmosphere. This tone reinforces the message that Mutual of Omaha is there to help people protect their families and finances. The video transitions between scenes of a family and animal kingdom imagery to connect the overarching theme of protection. The visual design helps emphasize this connection, making the video engaging and memorable.

    3. IMA

    IMA is a company that specializes in tableting, a process that transforms materials into a solid, compressed form. This video is designed to draw viewers into the world of tableting, and to showcase the company’s expertise in this field.

    Video Design - IMA utilizes a minimalist design style, featuring clean lines, simple graphics, and a limited color palette, common in B2B video content. The video employs a series of abstract and concrete images that juxtapose nature with technology, contrasting the simplicity of a forest with the precision of a machine. A luminous, green neon-like frame, a recurring motif throughout the video, frames each image, emphasizing the transformation of raw materials into a final product, and hinting at the power and efficiency of the process.

    The video's aesthetic communicates the idea that tableting is a complex yet elegant process, transforming the raw into the refined. The use of natural imagery evokes a sense of calm and tranquility, while the high-tech visuals emphasize the precision and control involved in the process. The minimalist style reflects the company's commitment to simplicity and effectiveness, and the overall tone is confident and reassuring, assuring viewers that IMA is a reliable and experienced partner in the world of tableting.

    4. Baillie Gifford

    Baillie Gifford is a global investment firm. This video is designed to show viewers how the company operates.

    Video Design - The video uses colorful graphics and animations to illustrate the company's Business Operations Graduate Programme. The use of doors and different visual metaphors, like a revolving door, is a common element in B2B video content, suggesting the opportunity for growth and transition that this graduate program offers. The video's clean design and the use of simple animation style create a modern and engaging visual experience.

    The video successfully communicates the objective of the Business Operations Graduate Programme. By showing the diverse roles within the company, the video highlights the unique opportunities for graduates. The tone is lighthearted and inviting, encouraging viewers to learn more about the program.

    5. Heesen Yachts

    Heesen Yachts is a Dutch shipyard that focuses on building superyachts in aluminium and steel. This video is designed to introduce Heesen Yachts' new concept, the XV67, an explorer superyacht that combines luxury lifestyle and adventure.

    Video Design -
    The video is a stylish and dynamic showcase of Heesen Yachts' latest concept, the XV67. The video utilizes high-quality graphics and animation to create a luxurious and immersive experience. B2B video content is presented in a clear and concise manner, featuring beautiful imagery of the XV67 and highlighting its key features. The video design is sleek and modern, with the use of sharp lines and minimalist graphics. The video is filled with stunning visuals, showing scenes of people enjoying various adventurous activities.

    The visual style of the video effectively conveys the objective by showcasing the XV67 as a yacht designed for those who seek experiential travel and combine luxury lifestyle with adventure. The tone of the video is adventurous, energetic, and aspirational, creating a sense of excitement and possibility. The use of bold visuals and inspiring imagery drives the video goal of showcasing the XV67 as an innovative superyacht designed for exploration and adventure. The video is engaging, with a focus on captivating visuals that convey a sense of freedom and excitement.

    What is B2B Video?

    B2B video content is a powerful tool for businesses to connect with their target audience, build brand awareness, and drive sales. It encompasses a wide range of video types, including explainer videos, product demos, testimonials, and brand stories, all designed to engage and inform potential customers.

    B2B video content is used to educate prospects about complex products or services, showcase the value proposition of a company, and build trust with potential buyers. It can be used across various marketing channels, including websites, social media, email marketing, and sales presentations.


    B2B Video Production

    B2B video content production is the process of creating high-quality videos specifically tailored for business-to-business marketing purposes. It involves a series of steps, from concept development and scriptwriting to filming, editing, and distribution, all aimed at producing engaging and effective video content that resonates with enterprise audiences.

    A typical b2b video content production timeline can range from 4 to 8 weeks, depending on the complexity and scope of the project. Factors influencing the timeline include the video's length, the type of animation or filming involved, the number of revisions required, and the overall production quality desired.


    Production Process

    • Concept Development: Brainstorming and refining video ideas aligned with client goals.
    • Scriptwriting: Crafting a compelling narrative that effectively communicates key messages.
    • Storyboard Creation: Visualizing the video's flow and key scenes.
    • Voiceover Recording: Selecting and recording a professional voiceover that enhances the video's impact.
    • Animation/Live Action Production: Creating the video's visuals through animation or live-action filming.
    • Sound Design and Music Selection: Enhancing the video's audio experience with sound effects and music.
    • Editing and Post-Production: Assembling the video's elements and refining the final product.
    • Review and Feedback: Incorporating client feedback to ensure the video meets expectations.
    • Delivery and Distribution: Providing the final video in the desired format and assisting with distribution.
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    Video Use Cases

    B2B video content production focuses on four main things: clear communication, audience engagement, brand building, and driving measurable results. It's about creating videos that not only inform but also inspire and motivate viewers to take action.

    The best B2B video content creations have these visual characteristics: high-quality production value, professional cinematography, clear and concise messaging, and a strong call to action. They are visually appealing and easy to understand.

    B2B Video Contents are among the most popular video production types because they are highly effective at achieving marketing goals. They can help businesses increase brand awareness, generate leads, and drive sales. They are a valuable investment for any B2B company.


    B2B Video Benefits

    Illustrative Visualizations

    Compelling visualizations are a powerful tool that can help you communicate complex information in a clear and concise way. Using B2B video content, you can bring your data to life with engaging visuals, making it easier for your audience to understand and remember.

    product feature Showcase

    A picture is worth a thousand words, and that's especially true when it comes to showcasing your product features. With B2B video content, you can demonstrate how your product works in a way that's both informative and engaging.

    Software Use Demonstration

    For software companies, B2B video content is a game-changer. It allows you to show potential customers how to use your software in a practical and easy-to-understand way.

    Technical Concept Explanation

    Technical concepts can be challenging to grasp, but B2B video content can make them more accessible. Using B2B video content, you can break down complex ideas into simple, digestible pieces.

    Business Process Illustration

    Visualizing business processes can help your audience understand how your company operates and how your products or services fit into the bigger picture. That's where B2B video content comes in, allowing you to create clear and engaging visuals.

    Humanized Brand Identity

    Your brand is more than just a logo and a tagline. It's about the people behind it. With B2B video content, you can showcase your team's passion and expertise, creating a more human connection with your audience.

    emotional connection Building

    B2B video content is a powerful tool for building emotional connections with your audience. By incorporating B2B video content, you can tell stories that resonate with your viewers on a personal level.

    Trust & Credibility Enhancement

    Trust is essential in any business relationship. With B2B video content, you can build trust and credibility by showcasing your expertise and demonstrating your commitment to quality.

    Enhanced Brand Storytelling

    Storytelling is a powerful way to connect with your audience. With B2B video content, you can create compelling narratives that highlight your brand's values and mission.

    audience engagement Boost

    B2B video content is a highly engaging format that can capture your audience's attention and keep them interested. Using B2B video content, you can create content that's both informative and entertaining.

    Sales & Conversions Drive

    B2B video content can be a powerful tool for driving sales and conversions. By incorporating B2B video content, you can showcase your products or services in a way that compels viewers to take action.

    brand awareness Increase

    B2B video content can help you reach a wider audience and increase brand awareness. With B2B video content, you can create content that's shareable and memorable, helping to spread the word about your brand.


    Increase Video Engagement

    Captivating Visual Storytelling

    The key to creating engaging B2B video content is to tell a story that resonates with your audience. This means focusing on the problems your customers face and how your products or services can solve them.

    compelling visuals & Sound

    Methods for creating engaging B2B video content include using high-quality visuals and sound. This means investing in professional videography and editing, as well as incorporating music and sound effects that enhance the viewing experience.

    Strategic Content Structure

    A well-structured B2B video content is essential for keeping viewers engaged. This means breaking down your message into digestible chunks, using clear visuals and transitions, and keeping the video concise and to the point.

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    Video Script

    Compelling Narrative Development

    The foundation of a successful B2B video content script is a compelling narrative. This means crafting a story that captures your audience's attention and keeps them engaged from beginning to end.

    Clear & Concise Messaging

    Techniques to create a strong B2B video content script include using clear and concise messaging. This means avoiding jargon and technical terms that your audience may not understand.

    visual storytelling Integration

    A well-written B2B video content script should seamlessly integrate visual storytelling. This means using visuals to complement and enhance the narrative, making the video more engaging and memorable.


    Pre Production Guide

    Strategic Planning & Goal Setting

    The first step in B2B video content pre-production is to define your goals and objectives. This means identifying your target audience, the message you want to convey, and the desired outcome of the video.

    Storyboarding & Script Development

    Once you have a clear understanding of your goals, you can start developing your storyboard and script. This is where you will outline the visual elements of the video and write the dialogue or narration.

    Pre-Production Checklist

    A comprehensive pre-production checklist is essential for ensuring a smooth and successful video shoot. This checklist should include everything from securing equipment and talent to finalizing locations and logistics.

    B2B Video Content Pre Production

    • Define Target Audience
    • Develop Storyboard & Script
    • Secure Equipment & Talent
    • Finalize Locations & Logistics
    • Create Content Calendar
    • Budget & Timeline Management