Brand Overview Video Creation

Videos To Captivate And Convert Your Audience

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Great team of creatives
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Brand Overview Video Creation

Increase Brand Awareness



Authentic video builds trust and credibility with potential customers, showcasing your brand's personality and expertise.

Engaging video is a powerful medium to quickly convey your brand story, values, and mission to your target audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Emily Gray
Quality Manager, Pacific Hoseflex

We had a great experience with ADVIDS. We required a technical 3D video to be produced. The project ran smoothly with excellent communication.

Danielle Noah
Digital Marketing Manager, AJ Madison

Very happy with the 3 min animation video that was produced by advids. It was great working with them. We were looking to create an informational video for our customers and they brought our vision to life.

Danielle Hrin Kuek
Head of Marketing, Wilhelmsen Group

I was really impressed with how process oriented and accommodating they were at every step of the way.

Emrah Acar
Director of Marketing, Artiwise

Great team and very professional service. They are creating amazing videos. The team is very detail oriented and always finding the best solutions possible for your requests.


About Advids


Advids is a team of kind, thoughtful creatives specializing in Brand Overview Video production since 2012. We are visual storytellers, scriptwriters, storyboard artists, animators, cinematographers, sound designers, and video editors. We've been called a brand overview video production company, a corporate video agency, a brand storytelling studio, visual communication experts, and more. But above all else, we're your brand video partners.

Let's collaborate and discover how a compelling Brand Overview Video can elevate your brand presence and drive business growth. Our experience in crafting visually engaging narratives ensures your brand message resonates with your target audience. We bring a unique blend of creative storytelling and technical expertise to every project, ensuring a high-quality, impactful video that showcases your brand's essence.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 31.43% of marketers predict that more than 50% of businesses will heavily rely on visual content by the end of 2024.
  • 32% of marketers expect Threads to be a bigger success for them in 2024 than X.
  • 44% of marketers say their companies leverage TikTok.
  • 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Brand Overview
Brand Overview Experience
Video Creation FAQ
Brand Overview Video Examples
What is Brand Overview Video?
Brand Overview Video Production
Production Process
Video Use Cases
Brand Overview Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Brand Overview Video Creation - What We Offer


    We at Advids create compelling brand overview videos that tell your brand story. We are a brand overview video agency and company that helps you connect with your audience through impactful video content. Our expertise in brand overview video production ensures your message resonates.

    Brand Story Videos: Showcase your brand's journey and values.
    Product Overview Videos: Showcase key features benefits and use cases to drive sales.
    Product/Service Explainer Videos: Simplify complex offerings for easy understanding and boost conversions.
    Client Testimonial Videos: Build trust and credibility through authentic customer stories.
    Company Culture Videos: Attract top talent by showcasing your positive work environment.
    About Us Videos: Introduce your team mission and vision to the world.
    Animated Explainer Videos: Engage viewers with creative and memorable visuals.
    Team Introduction Videos: Humanize your brand and build strong customer connections.


  • How Advids pricing work for Brand Overview Videos?


    Advids offers transparent, value-driven pricing for your brand overview video. Our fixed-fee model ensures predictable budgeting and fosters creative collaboration for exceptional results. We deliver a premium video creation experience.

    **Predictable Budget:** Clear costs, fixed fees for complete project scope.
    **Client-Focused Approach:** Your vision prioritized; flexible, swift feedback.
    **Streamlined Project Management:** Dedicated project leads ensure seamless production and feedback integration.
    **Complete Transparency:** All details included; guaranteed support.

    Pricing examples for a 60-second brand overview video:

    **Clean & Modern** (USD 1000-1500): Crisp visuals, clean typography, corporate style. Our Clean & Modern package is ideal for corporate video production needs.
    **Dynamic Data Visualization** (USD 1500-2000): Animated data, motion graphics, marketing style.
    **Conceptual Storytelling** (USD 2000-3000): Abstract visuals, advanced animation, explainer style. The Conceptual Storytelling package excels as an explainer video, conveying complex information simply.
    **Immersive 3D Visualization** (USD 3000-4500): Detailed 3D models, immersive experience, product demo style.
    **Integrated Live-Action & CGI** (USD 4500-6000): Live-action & CGI, high-end effects, premium quality.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of brand overview video production specialists to elevate your brand story. We create compelling visuals and impactful messaging that resonates with your target audience, driving engagement and boosting brand awareness. Our team meticulously blends creative vision with your business objectives to deliver high-quality video content that showcases your brand's unique value proposition.

    Your dedicated project team includes:

    Creative Director: Leads the project, spearheading research, scripting, visualization, and messaging to ensure a cohesive and impactful brand overview video.
    Brand Strategist: Aligns the video with your brand identity, ensuring consistent messaging and a compelling narrative that resonates with your audience.
    Visual Designer: Creates captivating visuals, storyboards, and on-screen elements that bring your brand's story to life, enhancing visual appeal and audience engagement.
    Motion Graphics Artist: Animates key visuals and data points, adding dynamic motion graphics and visual effects to enhance the video's impact and information retention.
    Voiceover Artist: Delivers a clear and engaging narration that complements the visuals and reinforces your brand message, creating a captivating audio experience.
    Video Editor: Assembles all elements, incorporating music, sound effects, and transitions to create a polished and professional final product, optimizing video flow and viewer experience.


    What experience Advids has in Brand Overview Video production?


    Advids' creative team crafts compelling brand stories through expertly produced brand overview videos. We offer diverse styles, from cinematic showcases to animated explainers, all designed to amplify your brand message and inspire action.

    We serve diverse sectors (technology, healthcare, real estate, manufacturing, consumer goods), creating engaging videos that resonate with target audiences. Our high-quality videos boost brand awareness, strengthen customer relationships, and support business goals.

    12 years of experience crafting diverse video formats (documentaries, demos, culture videos) has honed our expertise in simplifying complex information. We start with thorough brand research to develop a video strategy aligned with your goals. Each video is meticulously crafted, focusing on narrative, visuals, and impactful messaging. We ensure engagement through compelling visuals, concise messaging, and a clear call to action. Our collaborative process ensures the final video reflects your brand vision and achieves your goals. Advids excels in corporate video production, creating brand overview videos that resonate with your target audience. Our company profile videos are designed to showcase your brand's unique story and values. We specialize in brand storytelling, crafting compelling narratives that connect with viewers on an emotional level. From cinematic showcases to explainer videos, we create engaging content that clarifies your brand's message.


    FAQ

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    What visual style embodies our brand overview?

    Visual styles are adaptable, ranging from minimalist to dramatic, tailored to communicate a brand's message effectively. Collaboration helps develop a style that best reflects the brand.

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    How can we showcase our culture authentically?

    A company's culture can be showcased through collaborative processes, transparent communication, and a commitment to exceeding expectations. A team's dedication and passion should be reflected in every project.

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    How can we articulate our brand's mission?

    The mission is to bring a brand's story to life through compelling visuals, creating a lasting impact on the audience. The goal is to elevate the brand's storytelling.

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    What is the ideal video length for engagement?

    The ideal video length varies, but focus on concise and engaging content, typically ranging from 60 seconds to 5 minutes, depending on the message and target audience.

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    How do we script our brand's introduction?

    A brand's introduction is scripted by understanding objectives, target audience, and key messages. A narrative is crafted that captures the brand's essence.

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    How can we connect emotionally with viewers?

    Emotional connection with viewers is achieved through authentic storytelling, impactful visuals, and carefully chosen music and sound design. The video should resonate with the audience.

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    What talent best represents our brand values?

    A skilled team of professionals, including experienced scriptwriters, designers, and editors, best represents brand values of creativity, collaboration, and quality.

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    How can we visually highlight our unique value?

    Unique value is visually highlighted through dynamic motion graphics, strategic camera movements, and effective lighting. The focus should be on showcasing key differentiators.

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    What locations reflect our brand image?

    Videos use a variety of locations, both real and virtual, depending on the brand's image and the message. Consistency with branding is essential.

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    How can motion graphics enhance our message?

    Motion graphics enhance a message by adding visual clarity, highlighting key information, and creating engaging transitions. Motion graphics make the message more impactful.

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    How do we present our company's history concisely?

    A company's history is presented concisely by focusing on key milestones and achievements, using visuals and narration to create a compelling timeline. The narrative should be engaging.

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    How do we ensure consistent brand messaging?

    Consistent brand messaging is ensured by adhering to brand guidelines, using consistent color palettes, typography, and visual elements throughout the video.

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    What imagery resonates with our target audience?

    Imagery that resonates with the target audience is used by understanding their preferences and needs. Visuals should be both engaging and relevant.

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    How can we make our vision inspiring and memorable?

    A vision is made inspiring and memorable through authentic storytelling, compelling visuals, and a clear message that resonates with the audience. The aim is to create a lasting impact.

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    What is the best process for crafting our brand's visual narrative?

    A brand's visual narrative is crafted by understanding objectives, developing a compelling script, creating engaging visuals, and delivering a polished final product.


    Brand Overview Video Examples

    1. GR8 Tech

    GR8 Tech is a B2B iGaming provider that caters to industry players. The video is designed to introduce the brand, showcasing its services and highlighting the benefits of partnering with GR8 Tech.

    Video Design - The video is a "Brand Overview Video" and it utilizes a dynamic and visually appealing style that resonates with the iGaming audience. The graphics are modern and bold with a use of color gradients, transitions, and geometric patterns. The video features abstract shapes, animated text, and vibrant color palettes that add energy and excitement to the visuals.

    The video's visual style communicates GR8 Tech's message effectively, highlighting its dynamic and energetic personality. The use of fast-paced visuals, bold text, and powerful imagery conveys a sense of speed, innovation, and trust, which are all key attributes of a successful iGaming partner. The overall tone is optimistic and confident, setting a positive stage for viewers to consider GR8 Tech as their trusted partner in the iGaming industry.

    2. Semetis

    Semetis & Bolt partnered to create a sustainable, first-party measurement solution for the energy industry. This video is designed to explain how Semetis first-party measurement is a solution for energy companies, with a focus on their "north-star KPI", customer acquisition.

    Video Design - The Semetis & Bolt video incorporates simple and clean animated graphics, with a minimal design style that includes limited use of colors and basic imagery. The video uses a bright green and blue color palette for a bold, modern feel, and the use of animated icons, such as the light bulb and the telephone, effectively communicates the benefits of using first-party measurement. The visual design of this video exemplifies a high-quality Brand Overview Video, as it utilizes a minimal design style that effectively communicates the brand's message.

    The overall design of the video communicates the benefits of Semetis' solution, emphasizing the sustainable and eco-friendly approach. The narrative of the video highlights the success of Semetis, suggesting that the company is well-positioned to help other energy companies adapt to a world without cookies. The use of animated icons, such as the light bulb, and the color palette, contributes to the positive and optimistic tone of the video, making it engaging and relatable to viewers.

    3. Irislink

    Irislink is a software house that specializes in document management solutions. This video is designed to introduce the new company logo and showcase the evolution and growth of the brand.

    Video Design - The video starts with a dark background and has a futuristic design style. It features abstract shapes and a minimal color palette, creating a visually striking yet simple "Brand Overview Video". These elements are then used to illustrate the company's key achievements, showcasing their growth and innovation.

    The video design seamlessly blends with the narrative, highlighting how Irislink has evolved and scaled new heights in the document management space. The use of abstract animation creates a sense of dynamism and forward movement, reflecting the company's commitment to innovation. The video conveys a sophisticated and forward-thinking tone, successfully capturing the essence of the brand.

    4. Laborie

    Laborie is a company focused on providing innovative gastroenterology diagnostic solutions. This video is designed to showcase Laborie's product portfolio and its goal is to highlight their commitment to providing next generation GI solutions.

    Video Design - This Brand Overview Video uses a modern and clean design aesthetic, featuring bright colors and sleek visuals. The graphics are high-quality, and the video utilizes simple animation elements, such as moving circles and lines, to connect the various products and services that Laborie offers. The use of 3D elements, such as the globe, also helps bring these ideas to life.

    The video style effectively communicates the company's commitment to providing high-quality solutions for gastroenterology. The overall tone is professional, confident, and optimistic, creating a sense of trust in the company and its products. The video uses animation to highlight the products and services, which allows for a more engaging and memorable experience. The modern and clean design style also appeals to the target audience of medical professionals who are looking for reliable and innovative solutions.

    5. IRI

    IRI helps FMCG businesses simplify complex data. The video is designed to communicate how IRI transforms information into insights and unlocks potential.

    Video Design - The video utilizes a bold and vibrant design language that is both engaging and informative. The use of abstract shapes and lines creates a dynamic and modern feel, while the bright colors and high-quality graphics effectively convey the brand's energy and innovation. A combination of elements like the flowing lines, the circle that visually morphs into a question mark, and the final logo showcase the brand’s tech-focused business, making it an excellent Brand Overview Video.

    The visual style of the video effectively drives the goal of promoting IRI’s services by showcasing their expertise in data analytics and their commitment to unlocking potential. The video's tone is upbeat and confident, reflecting the company's optimism about the future of FMCG businesses and their ability to drive positive change. The video is visually compelling and informative, effectively communicating the brand's message and its value proposition.

    What is Brand Overview Video?

    Brand Overview video production focuses on four main things: clearly communicating the brand's message, highlighting its unique value proposition, showcasing its personality, and building an emotional connection with the audience.

    The best Brand overview video creations have these visual characteristics: high-quality visuals, engaging animation or live-action footage, a clear and concise narrative, and a strong call to action.

    Brand Overview Videos are among the most popular video production types because they are highly effective at increasing brand awareness, generating leads, and building trust with potential customers. They are a versatile marketing tool that can be used across various platforms and channels.


    Brand Overview Video Production

    Brand Overview Video Design is the creative process of planning, developing, and producing a visually compelling and informative video that effectively communicates a brand's story and key messages. It involves a combination of storytelling, visual design, animation, and video production techniques to create a high-quality video that resonates with the target audience.

    A typical Brand Overview Video Design project can take 4-8 weeks to complete, depending on the complexity of the video, the chosen style, and the number of revisions required. This timeline includes concept development, scriptwriting, storyboarding, visual creation, animation/filming, editing, sound design, and final delivery.


    Production Process

    • Concept Development: Brainstorming and refining the core message and narrative.
    • Scriptwriting: Crafting a concise and engaging script that highlights key brand aspects.
    • Storyboard/Visual Planning: Creating a visual roadmap for the video's flow and scenes.
    • Voiceover Recording: Selecting a professional voiceover artist and recording the narration.
    • Illustration/Animation/Filming: Creating or sourcing visuals based on the chosen style.
    • Editing and Sound Design: Assembling the video, adding music, sound effects, and transitions.
    • Motion Graphics/Visual Effects: Enhancing the video with animations and visual elements.
    • Color Correction and Grading: Refining the video's color palette and visual tone.
    • Review and Revisions: Client feedback and iterative refinement of the video.
    • Final Delivery and Optimization: Exporting the video in various formats for different platforms.

    Video Use Cases

    Brand Overview Video production focuses on four main things: clearly communicating the brand's message, highlighting its unique value proposition, showcasing its personality, and building an emotional connection with the audience.

    The best Brand Overview Video creations have these visual characteristics: high-?quality visuals, engaging animation or live-?action footage, a clear and concise narrative, and a strong call to action.

    Brand Overview Videos are among the most popular video production types because they are highly effective at increasing brand awareness, generating leads, and building trust with potential customers. They are a versatile marketing tool that can be used across various platforms and channels.


    Brand Overview Video Benefits

    Brand overview videos are transforming how businesses connect with their audience. They're not just marketing materials; they're powerful tools that build brand awareness, drive sales, and foster lasting relationships. Consider the impact these videos can have on your business.

    • Brand Story Videos: Showcase your brand's journey, values, and mission in a compelling narrative. Connect with your audience on an emotional level.
    • Product Overview Videos: Highlight key features, benefits, and use cases to drive sales. Showcase your products in action.
    • Product/Service Explainer Videos: Simplify complex offerings, making them easy to understand and boosting conversions. Clear communication is key.
    • Client Testimonial Videos: Build trust and credibility through authentic customer stories. Let your satisfied customers speak for you.
    • Company Culture Videos: Attract top talent by showcasing your positive work environment. Show potential employees what it's like to work for you.
    • About Us Videos: Introduce your team, mission, and vision to the world. Humanize your brand and build connections.
    • Animated Explainer Videos: Engage viewers with creative and memorable visuals. Make complex topics fun and easy to understand.
    • Team Introduction Videos: Humanize your brand and build strong customer connections. Show the faces behind your company.

    These video types offer a comprehensive marketing strategy, each contributing to a stronger brand presence and improved business outcomes. Promotional video and corporate video production are key elements of a successful video marketing strategy. Consider the possibilities.


    Increase Video Engagement

    Intriguing and captivating

    The key to creating an engaging Brand Overview Video is to make it intriguing and captivating. This can be achieved by using a compelling narrative, visually appealing graphics, and a dynamic soundtrack. The video should be designed to capture the viewer's attention from the start and keep them engaged throughout.

    Compelling and memorable

    Methods for creating a compelling and memorable Brand Overview Video include using strong visuals, a clear narrative, and a call to action. The video should be designed to leave a lasting impression on the viewer, making them remember your Brand and its message.


    Video Script

    Concise and impactful

    The script for a Brand Overview Video is a crucial element in creating a concise and impactful video. It should be well-structured, engaging, and informative, while also being concise enough to hold the viewer's attention. The script should be written with the target audience in mind, using language that is both clear and compelling.

    storytelling and visuals

    Techniques to create a compelling Brand Overview Video script include using storytelling and visuals. The script should be designed to tell a story that is both engaging and informative, using visuals to enhance the narrative and create a memorable experience for the viewer.


    Pre Production Guide

    Comprehensive planning

    Comprehensive planning is the foundation for a successful Brand Overview Video. It involves defining the video's purpose, target audience, and key messages, as well as outlining the video's structure and timeline.

    Creative concept development

    Creative concept development is the process of brainstorming and refining ideas for the Brand Overview Video. This involves exploring different visual styles, storytelling approaches, and messaging strategies.

    Pre-production checklist

    A pre-production checklist is a valuable tool for ensuring that all necessary preparations are in place before filming begins. This includes securing equipment, locations, talent, and props.

    Storyboard creation

    Storyboard creation is the process of visually outlining the Brand Overview Video's shots and sequences. This helps to visualize the video's flow and ensure that all key elements are included.

    Script refinement

    Script refinement involves polishing the Brand Overview Video's script, ensuring that it is clear, concise, and engaging. This may involve making adjustments to the language, pacing, and overall flow.

    Location scouting

    Location scouting is the process of identifying and evaluating potential filming locations. This involves considering factors such as lighting, sound, and accessibility.