What is the ideal length for our brand video?

Optimal video length depends on platform and message, generally ranging from 30 seconds to 2 minutes for maximum impact.

How do we plan pre-production for our business brand showcase?

Effective pre-production involves defining clear objectives, developing a compelling script, and meticulously planning visuals and audio.

What visuals best represent our brand aesthetic?

Visual elements should align seamlessly with established brand guidelines, incorporating consistent colors, imagery, and typography.

How can we create an authentic brand's story?

Authenticity stems from showcasing core values, mission, and unique selling propositions in a way that resonates with the target audience.

What are the key elements of a compelling brand narrative?

A compelling narrative requires a clear message, relatable characters or situations, emotional resonance, and a memorable takeaway.

How do we ensure our message is clear in our brand video?

Clarity is achieved through concise language, impactful visuals, and a focused narrative free of jargon and distractions.

What story arc works best for our brand video?

The most effective story arc depends on the message; popular choices include problem/solution, hero's journey, or chronological narratives.

How can we use storytelling to engage our target audience?

Engaging storytelling evokes emotions, creates relatable scenarios, and provides a clear takeaway that resonates with the audience.

How do we showcase our authority in video?

Authority is established by incorporating expert interviews, data-driven insights, and compelling client testimonials.

How do we capture our brand's culture in video?

Brand culture is effectively conveyed by showcasing employees, work environment, and company values in action.

What are the key steps in brand video production?

Key production steps include pre-production planning, professional filming, and comprehensive post-production editing and enhancements.

How can we make our offerings look appealing?

Appealing offers highlight key benefits, showcase tangible results, and utilize high-quality visuals to entice potential customers.

How do we choose the right brand video style?

Video style selection hinges on brand personality, intended message, and target audience demographics and preferences.

What cinematic techniques work best for our brand video?

Cinematic techniques like close-ups, establishing shots, and creative lighting enhance visual storytelling and audience engagement.

How do we convey our brand's voice through video?

Consistent messaging, tone of voice, and visual style across all video content ensure a unified and recognizable brand voice.

Brand Video Production Service

What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of brand video production experts to elevate your brand narrative. We meticulously craft visually stunning and impactful brand stories that resonate with your target audience, driving engagement and boosting brand visibility. Our team combines creative storytelling with strategic marketing insights to deliver high-quality video content that achieves your business objectives. We champion visual communication and motion graphics to create videos that leave a lasting impression.

Your dedicated project team includes:

Creative Director: Leads the video production process, from concept development and scriptwriting to visual style and messaging, ensuring a cohesive and impactful final product. They act as your strategic partner, translating your brand vision into a compelling video narrative.
Brand Strategist: Dives deep into your brand identity, target audience, and marketing goals to develop a video strategy aligned with your overall brand messaging and resonates with viewers. They ensure brand consistency and impactful storytelling.
Visual Designer: Creates the visual aesthetic of your brand video, developing storyboards, style frames, and character designs that capture your brand's essence. They are masters of visual communication, translating ideas into captivating imagery.
Motion Graphics Artist: Brings your video to life through animation, visual effects, and dynamic typography. They are experts in motion design, creating visually engaging and memorable brand experiences.
Sound Designer: Crafts the audio landscape of your video, selecting music, sound effects, and voiceovers that enhance the emotional impact and storytelling. They ensure a cohesive and immersive audio-visual experience.
Video Editor: Assembles all the elements of your video, ensuring seamless transitions, pacing, and visual flow. They are masters of post-production, polishing your video to perfection.

Brand Video Examples

1. Bluecube

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Bluecube is a technology company that offers IT support services. The video is designed to showcase how their unique approach to IT support helps businesses stay connected.

Video Design - The Bluecube Brand Video features a simple yet elegant design. A blue background with white geometric patterns is used throughout the video, adding a modern touch. This design choice creates a sense of professionalism and reliability, which are essential for an IT support company.

The video effectively communicates its objective of showcasing the company's unique approach to IT support through the use of clear and concise visuals and messaging. The tone of the video is professional and reassuring, conveying the message that Bluecube is a reliable partner that can help businesses overcome their technological challenges. The use of interviews with key personnel creates a sense of trust and credibility, enhancing the message that the company understands the needs of its clients and provides customized solutions to keep their world connected.

2. Invest Northern Ireland

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Invest Northern Ireland is showcasing its role in building smart cities. The video is designed to highlight the region's expertise and attract international partners for innovation and solutions.

Video Design - The video uses a clean and modern design style that visually represents smart cities with a 3D isometric perspective. It features sleek graphics and simple animations that provide a clear and engaging visual experience. The bright colors and crisp lines create a sense of professionalism and showcase the region's focus on technology and innovation. This video style effectively establishes a strong Brand Video and communicates the advanced and futuristic nature of smart cities.

The video effectively communicates Invest Northern Ireland's goal of attracting international partners for smart city projects. The vibrant and visually engaging style reflects the forward-thinking nature of the region's tech ecosystem. The use of simple graphics and animation helps viewers grasp the concept of smart city innovation, creating a positive and optimistic tone that highlights the region's leadership role in this field.

3. Deltek

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Deltek is a company that provides software solutions for project-based businesses. This video is designed to introduce a new AI-powered solution, Deltek Dela, that is built to help project teams succeed.

Video Design - The video utilizes a futuristic design style with vibrant colors and animated graphics that highlight the AI technology of Deltek Dela. A dark blue background sets the tone for the video, and neon blue and green lines are used to create a digital-like effect. The futuristic elements of the video convey Deltek Delaâ€™s advanced features. These elements, combined with the bold fonts and clean animations, create a high-quality Brand Video that captivates viewers.

The video's visuals seamlessly integrate with the narrative, showcasing how Deltek Dela can generate smart content, predict project success, and facilitate intelligent exploration. The use of animations and transitions keep the video engaging, while the overall tone of the video is informative and positive, highlighting the benefits of using Deltek Dela. The animation style coupled with the informative narrative helps explain the concept of AI and its applicability within the Deltek solutions.

4. Danaher

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Danaher Life Sciences is a group of innovative Operating Companies that work together to improve lives around the world. This video is designed to introduce the company and its diverse portfolio of businesses.

Video Design - This Brand Video uses a simplified and engaging visual design with circles representing each of Danaherâ€™s Operating Companies. The color palette is bright and bold, conveying a sense of innovation and dynamism, and the animation is smooth and visually appealing.

The use of simple animation and graphical elements effectively communicates the complex structure of the Danaher organization and its impact on the world of science, research and medicine. The tone of the video is upbeat and optimistic, reflecting the companyâ€™s commitment to improving lives.

5. Icon

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Icon's video showcases the need for a modern payments solution for banks, highlighting the limitations of traditional 'payment factories'. The video is designed to introduce the IPF framework, a flexible, cloud-native solution that empowers banks to gain control over their payments operations.

Video Design - The video opens with a depiction of a city street clogged with traffic, symbolizing the pressure and congestion faced by banks with traditional payment systems. The scene then shifts to a factory setting with people manually processing payments, emphasizing the outdated and inefficient nature of existing systems. Icon introduces its IPF framework with a visually contrasting modern, open, and automated setting, showcasing the company's approach to modern, flexible, and efficient payments. This combination of imagery and narrative creates a strong visual message that resonates with the target audience.

The visual design of the Icon video effectively communicates the need for a modern solution to payment challenges. The shift from a congested city street to a busy factory setting, followed by a transition to a modern, open, and automated space, creates a compelling narrative. This narrative emphasizes the outdated and inefficient nature of traditional payment systems and then presents the IPF framework as a solution that offers a more advanced and agile approach. The video's overall tone is informative, yet confident, effectively conveying the company's expertise and the benefits of IPF. The visual style underscores the message, highlighting Icon's commitment to innovation and its ability to empower banks in a rapidly evolving payments landscape.

What is Brand Video?

A brand video is a powerful marketing tool that showcases a company's identity, values, and mission. It goes beyond traditional advertising, focusing on building emotional connections with viewers and establishing a strong brand presence.

Brand Videos are used to increase brand awareness, attract new customers, improve customer engagement, and boost sales. They can be used on websites, social media, email marketing campaigns, and at events.

Brand Video Production

Brand video production is the process of creating high-quality videos that effectively communicate a company's brand message and resonate with its target audience. It involves a combination of creative storytelling, strategic planning, and technical expertise.

A typical Brand Video production timeline is 4-6 weeks. This includes pre-production (concept development, scriptwriting, storyboarding), production (filming, animation), and post-production (editing, sound design, color correction).

Production Process

Concept Development: Brainstorming and refining video ideas aligned with brand messaging.
Scriptwriting: Crafting a compelling narrative that resonates with the target audience.
Storyboard Creation: Visualizing the video's flow and key scenes through illustrations.
Casting & Location Scouting: Selecting talent and identifying suitable filming environments.
Filming & Production: Capturing high-quality footage and audio using professional equipment.
Animation & Visual Effects: Adding motion graphics, animation, and special effects.
Editing & Post-Production: Assembling footage, adding music, sound effects, and color correction.
Review & Feedback: Client collaboration and revisions to ensure satisfaction.
Delivery & Distribution: Providing final video files in various formats for online and offline use.

Video Use Cases

Brand Video production focuses on four main things: building brand awareness, establishing emotional connections, showcasing company culture, and driving customer engagement. It's about creating a lasting impression that resonates with viewers.

The best Brand Video creations have these visual characteristics: high-quality cinematography, compelling storytelling, authentic emotion, and strong brand messaging. They are visually engaging and leave a lasting impact.

Brand Videos are among the most popular video production types because they are highly effective at achieving marketing goals. They can increase brand awareness, generate leads, drive sales, and improve customer loyalty.

Brand Video Benefits

Brand videos offer a powerful way to connect with your audience and achieve your business goals. They're more than just marketing tools; they're a strategic investment in your brand's future.

Increased brand awareness and recognition: A well-crafted video can significantly boost your brand's visibility and recall.
Improved customer engagement and connection: Videos create a personal connection, fostering loyalty and advocacy.
Explainer videos simplify complex products or services: Use animation to clarify intricate details, improving understanding and driving conversions.
Product demo videos showcase features and benefits: Highlight your product's unique selling points, encouraging purchases.
Testimonial videos build trust and credibility: Let your satisfied customers speak for themselves, creating social proof and building confidence.
Animated videos engage viewers with creative storytelling: Captivate your audience with memorable visuals and narratives.
Social media videos are short, impactful, and shareable: Create engaging content optimized for various platforms, maximizing reach.
Brand story videos share your company's mission and values: Connect with your audience on an emotional level, building a strong brand identity. Product launch videos generate excitement and anticipation, while promotional videos directly drive sales and increase brand awareness. This comprehensive video marketing strategy helps build a strong brand presence and improve your overall marketing ROI. It's a cost-effective way to reach your target audience and achieve measurable results.

Increase Video Engagement

Intriguing introduction

Intriguing introduction is the first step to creating an engaging brand video. The opening of your video should grab the attention of your audience and make them want to learn more. A strong opening can set the tone for the rest of your video and make it more likely that viewers will stick around until the end.

Compelling storytelling

Compelling storytelling is the key to creating a brand video that resonates with your audience. A well-crafted narrative can capture the attention of your audience and leave a lasting impression. It's important to tell a story that is relevant to your target audience and helps them understand your brand's values and mission.

Visual appeal

Visual appeal is essential for creating a brand video that stands out from the crowd. High-quality visuals can help you capture the attention of your audience and make your brand more memorable. Use a variety of techniques to keep viewers engaged, such as humor, storytelling, and compelling visuals.

Video Script

Strategic planning

Strategic planning is the foundation of a successful brand video script. It's important to have a clear understanding of your target audience, your brand's message, and your video's goals before you start writing. This will help you create a script that is both effective and engaging.

Compelling narrative

Compelling narrative is the heart of a brand video script. A well-crafted narrative can capture the attention of your audience and leave a lasting impression. It's important to tell a story that is relevant to your target audience and helps them understand your brand's values and mission.

Visual storytelling

Visual storytelling is a powerful tool for creating a brand video script that resonates with your audience. Use a variety of techniques to bring your story to life, such as animation, graphics, and other visual elements. This will help you create a script that is both engaging and memorable.

Pre Production Guide

Comprehensive planning

Comprehensive planning is the first step in brand video pre-production. It's important to have a clear understanding of your target audience, your brand's message, and your video's goals before you start filming. This will help you create a video that is both effective and engaging.

Script development

Script development is a crucial part of brand video pre-production. A well-written script will ensure that your video is clear, concise, and engaging. It's important to tell a story that is relevant to your target audience and helps them understand your brand's values and mission.

Storyboard creation

Storyboard creation is a visual representation of your brand video script. It helps you visualize the flow of your video and ensure that each scene is well-planned. This will help you create a video that is both visually appealing and effective.

Location scouting

Location scouting is an important part of brand video pre-production. It's important to choose locations that are appropriate for your video's message and that will help you create the desired mood and atmosphere. This will help you create a video that is both visually appealing and effective.

Casting and crew

Casting and crew are essential for creating a brand video that is both professional and engaging. It's important to choose actors and crew members who are experienced and who understand your brand's message. This will help you create a video that is both visually appealing and effective.

Equipment rental

Equipment rental is a key part of brand video pre-production. It's important to choose equipment that is appropriate for your video's needs and that will help you create the desired look and feel. This will help you create a video that is both visually appealing and effective.

- Target audience

- Brand message

- Video goals

- Script development

- Storyboard creation

- Location scouting

Brand Video Production Service

Increase Awareness

Testimonials

Joe Lee

Community Health Consultant, AAPCHO

Holly Whalls

Managing Director, Whalls Group

Jordi Llorens

CEO, Searcha

Nina Smith

Marketing Manager, PDI

About Advids

Service Catalogue

Brand Video Production Service - What We Offer

How Advids pricing work for Brand Videos?

What content team from Advids is assigned and their expertise?

What experience Advids has in Brand Video production?

FAQ

Brand Video Examples

1. Bluecube

2. Invest Northern Ireland

3. Deltek

4. Danaher

5. Icon

What is Brand Video?

Brand Video Production

Production Process

Video Use Cases

Brand Video Benefits

Increase Video Engagement

Intriguing introduction

Compelling storytelling

Visual appeal

Video Script

Strategic planning

Compelling narrative

Visual storytelling

Pre Production Guide

Comprehensive planning

Script development

Storyboard creation

Location scouting

Casting and crew

Equipment rental