Launch Video

Videos To Drive Awareness & Leads

Launch Video
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Great team of creatives
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Launch Video

Build Anticipation



Strategic launch videos generate excitement and drive demand for your upcoming product or service.

Engaging launch videos captivate your audience and leave a lasting impression of your brand.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Paula Adduci
Founder, Adduci Studios

The AdVids team did a great job interpreting my vision and coming up with a compelling animation that is as effective as it is engaging. I am thrilled with the result, and will definitely be using them again for future animation work!

Sumant Kapoor
Founder, APK ID

Great work from the Advids team on our technical marketing video, particularly the Creative Director/Scriptwriter Deblina Biswas. I appreciated the flexibility and pragmatic approach alongside their talent in 2D animations.

Scott Dodson
CEO, Compression Works

This is the second time that I have worked with the incredibly talented team at ADVIDS and I am thoroughly impressed.

Ron Macinnis
CEO, Document Agility

From the very beginning, the AdVids team was great to work with. Our project manager was very pleasant and very organized.


About Advids

At Advids, we're a passionate team of creatives specializing in crafting compelling custom launch videos since 2012. We're storytellers, visual artists, animators, sound designers, motion graphics experts, and video production specialists dedicated to making your product launch unforgettable. We've been called launch video gurus, product reveal experts, cinematic trailer creators, video marketing masters, and more. But above all else, we're your custom launch video production partners.

Let's collaborate, brainstorm, and ignite your product launch with a video that captures attention and drives results. Our team's combined experience in visual storytelling, motion graphics, and impactful video production ensures a launch video that resonates with your target audience and sets you apart.

Our clients trust Advids for custom launch videos. Here is why we believe in the power of videos.

  • LinkedIn is used for marketing by 96% of B2B content marketers.
  • 83% of the content marketers create articles and posts, while 61% create videos.
  • 17% of companies want to create more sales videos in 2024.
  • 71% of B2B marketers are using video marketing.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Custom Launch
Custom Launch Experience
Video Creation FAQ
Custom Launch Video Examples
What is Custom Launch Video?
Custom Launch Video Production
Production Process
Video Use Cases
Custom Launch Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Custom Launch Video Production Service - What We Offer

    At Advids we create impactful custom launch videos. We help businesses launch products successfully using video marketing. We offer a range of video production services. Explore our options:

    Product Launch Videos: Showcase your new product.
     Pre-launch Teaser Videos: Generate pre-launch excitement.
    Explainer Videos (Animated or Live-Action): Clearly communicate product features and benefits.
     Customer Story Videos: Showcase positive customer experiences.
    Social Media Promo Videos: Short engaging videos for social media.
     Investor Pitch Videos: Present your business opportunity.
    Customer Success Story Videos: Highlight positive customer results.

    • All Work 3D Work

    How Advids pricing work for Custom Launch Videos?

    Advids offers transparent, value-driven custom launch video pricing. Fixed fees ensure predictable budgets, allowing focus on creative collaboration and results. We deliver a premium video experience, consistently exceeding expectations.

    Our pricing includes:

    **Predictable Budget:** Detailed cost breakdowns. Fixed fees cover the agreed scope, providing upfront budget control.
    **Client Focus:** Vision-focused, without extra costs. We handle minor edits and feedback swiftly. Our team collaborates to exceed your goals, regardless of complexity.
    **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback. Fixed costs speed up approvals and delivery.
    **Transparency:** All details, from script to licensing, are included. We guarantee consistent delivery and ongoing support, exceeding expectations.

    Here's a custom launch video example: an AI-powered underwater drone for deep-sea exploration, targeting marine researchers and environmental agencies. All pricing below is for a 60-second video. Multiple revisions are included. Project experience and talent remain consistent across all budgets.

    **Sleek Cinematic Launch** (USD 1000-1500): Emphasizes the drone's elegant design and advanced capabilities through high-quality CGI renders, showcasing its maneuverability and underwater agility.
    **Explanatory Product Demo** (USD 1500-2000): Integrates motion graphics and data visualization to highlight key features like sonar imaging, depth capabilities, and data collection precision, appealing to researchers with detailed specifications.
    **Environmental Impact Story** (USD 2000-3000): Integrates a powerful story to use as part of your next video marketing campaign about the drone's role in oceanographic research and environmental monitoring, using evocative visuals and impactful storytelling to resonate with environmental agencies.
    **Deep-Sea Exploration Simulation** (USD 3000-4500): Creates a simulated deep-sea exploration sequence, showcasing the drone navigating underwater terrain, capturing stunning visuals, and collecting data, offering an immersive experience.
    **Integrated Research Workflow Showcase** (USD 4500-6000): Demonstrates the drone's integration into a complete research workflow, from deployment and data acquisition to analysis and reporting, using a combination of live-action footage, screen recordings, and 3D animation.


    What content team from Advids is assigned and their expertise?

    At Advids, we dedicate a specialized team of video production experts to elevate your product launch. We meticulously craft each custom launch video, blending innovative storytelling with captivating visuals to generate excitement and drive conversions. Our team collaborates closely with you, ensuring your brand message resonates powerfully with your target audience, maximizing impact and achieving your launch objectives.

    Your dedicated project team includes:

    Creative Director: Leads the project vision, from initial concept and strategic messaging to impactful storytelling and final delivery.
    Launch Strategist: Aligns the video with your overall launch campaign, focusing on audience engagement and market reach.
    Storyboard Artist: Transforms the script into a visual narrative, sketching key scenes and defining the video's dynamic flow for a compelling viewer experience.
    Motion Graphics Designer: Creates stunning visuals, incorporating animation, special effects, and branding elements to enhance the video's aesthetic appeal and maintain brand consistency.
    Sound Designer: Crafts a captivating audio landscape, using music, sound effects, and voiceovers to amplify the emotional impact and create an immersive experience.
    Video Editor: Assembles all elements seamlessly, ensuring smooth transitions, precise timing, and a polished final product ready for distribution across all platforms.


    What experience Advids has in Custom Launch Video production?

    Advids crafts compelling launch videos that boost excitement for new products and brands. Our design uses cutting-edge techniques, including 3D product showcases, motion graphics, and immersive animation. Our launch videos amplify brand messaging and drive engagement through industry expertise and research. We excel at crafting strategically designed videos to meet specific launch objectives. We tailor each video to your vision, message, and target audience.

    We've partnered with clients across diverse sectors, including technology, automotive, gaming, and SaaS. Our industry specialists understand sector-specific trends and preferences, creating videos that resonate with your target demographic. This deep industry knowledge allows us to tailor each video to the unique needs and expectations of your market, maximizing impact and driving results.

    With 12 years' experience, we create effective product demos, explainer videos, and social media teasers for launch campaigns. This experience allows us to anticipate challenges and leverage best practices, ensuring your launch video is optimized for success. We start each project with thorough research into audience behavior, competitors, and video trends. We ensure a cohesive and engaging viewing experience through careful attention to detail. We work closely with you at every stage to ensure your product launch video aligns perfectly with your vision and business objectives. We specialize in product launch video production, creating videos that resonate with your target audience. Our custom animated explainer videos are designed to clarify complex products and engage viewers. Our brand video production services help you create a lasting impression and boost brand awareness. Our marketing video production expertise ensures your launch video drives results and achieves your marketing goals.


    FAQ

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    What is ideal custom launch video length?

    An ideal custom launch video length is around 60 seconds, to maintain viewer engagement and highlight key features effectively.

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    What visual style suits a product debut video?

    A visually appealing style, ranging from minimalist to dramatic, suits a product debut video, depending on the brand and product.

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    How to make our launch video feel authentic?

    Authenticity is achieved through clear messaging, genuine voice-overs, and visuals that accurately represent the product and brand values.

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    How should we structure our product reveal video?

    A product reveal video should follow a narrative structure, starting with a hook, building anticipation, showcasing key features, and ending with a call to action.

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    What are crucial pre-production steps for this video?

    Crucial pre-production steps include a detailed client briefing, conceptualization, script development, storyboarding, and technical planning.

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    How to showcase key features in our launch film?

    Key features are showcased through dynamic visuals, precise animations, and clear on-screen graphics, highlighting functionality and benefits.

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    How to keep viewers engaged in a product unveiling?

    Viewers are kept engaged through a compelling storyline, dynamic pacing, and strategic use of motion graphics and visual effects.

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    How to build anticipation for our product launch?

    Anticipation is built through a gradual reveal, strategic use of sound design, and highlighting the unique value proposition of the product.

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    What talent best suits our custom launch video?

    A professional voice-over artist with clear diction and a tone that matches the brand's personality best suits a custom launch video.

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    How to infuse brand personality into this video?

    Brand personality is infused through consistent use of color palettes, typography, animation styles, and a tone that reflects the brand's values.

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    How to create a memorable product debut film?

    A memorable product debut film is created through a compelling narrative, striking visuals, and a clear message that resonates with the target audience.

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    How to make our new product video visually appealing?

    A new product video is made visually appealing through high-quality rendering, dynamic camera movements, and effective use of lighting and textures.

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    How to highlight product benefits in this video?

    Product benefits are highlighted through clear visuals, concise descriptions, and demonstrations of how the product solves a problem or fulfills a need.

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    How to convey value in our product introduction video?

    Value is conveyed through a clear presentation of the product's unique features, benefits, and how it addresses the target audience's needs.

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    How to ensure our launch video resonates with viewers?

    A launch video resonates with viewers through a compelling narrative, authentic voice-over, and visuals that connect with their emotions and needs.

    Launch Video Examples

    1. Carta

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    Carta is a platform that helps companies manage their equity. The video is designed to show how Carta simplifies equity administration for startups and growing companies.

    Video Design - This video is a good example of a launch video using simple animated icons to present the Carta platform. Carta uses clean, simple graphics that are easy to understand, focusing on the challenge that the platform solves, equity administration.

    The video showcases the pain points associated with managing equity using outdated methods like paper certificates and spreadsheets. It effectively highlights how Carta streamlines the process, offering a more modern and efficient solution. Carta's video utilizes a light blue background, simple illustrations, and clear, concise messaging to highlight its value proposition and resonate with the target audience. This combination creates a professional, yet approachable tone for the video, showcasing the platform's ease of use and its ability to simplify complex processes. The video's simple yet effective design, along with its clear and concise narrative, effectively communicates the value of Carta and its potential to empower businesses.

    2. GetResponse

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    GetResponse is a marketing platform that combines several online marketing tools in one, so you don't have to switch between many different platforms. This video is designed to showcase GetResponse’s simplified approach to online marketing.

    Video Design - The video is designed in a bright, clean, and modern style. The animation is basic but effective, highlighting the product’s features and benefits. This style and animation make this video a good "Launch Video" because it effectively conveys the product's brand identity and core message, and it engages viewers while introducing a new product or service.

    The visual style of the video communicates the objective clearly. The use of a simple, bright color scheme and bold text emphasizes GetResponse’s core value proposition: a simpler, streamlined way to manage your online marketing. The tone of the video is optimistic, showing how GetResponse can make your life easier, and encourages viewers to sign up for a free trial. The overall feel of the video is positive and upbeat.

    3. Agora

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    Agora is a software solution for real estate investment firms, designed to accelerate business and grow faster. The video is designed to showcase the benefits of the platform, increase efficiency, and keep investors happy.

    Video Design - The video design is sleek and modern, using clean graphics and animation, with a strong emphasis on the platform's user interface. The video style is minimal, utilizing a flat design aesthetic, with bold colors and clean lines, which makes this a great "Launch Video." The animation style is engaging and brings the product to life.

    The visual design is key to communicating the objective of the video, making the platform easy to understand. The video uses a professional tone, focusing on the platform's key features and benefits, and emphasizing transparency and efficiency. The simple, clean aesthetic of the video highlights the user-friendly nature of Agora.

    4. Seen Safety

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    Seen Safety develops pedestrian detection sensors for forklifts and other industrial vehicles, which help to reduce workplace accidents. The video is designed to demonstrate the functionality of their IRIS 860 sensor and its benefits.

    Video Design - Seen Safety utilizes clean, simple 3D models with a white background in the IRIS 860 Launch Video. The product is shown with a white background to highlight the design elements and how the infrared laser sensor works. They also feature short clips of real-world scenarios to show how the technology works in various environments. The inclusion of both animation and real-world footage creates a good launch video that is engaging and helps the viewers to understand the benefits of the product.

    This video's visual style allows viewers to understand the functionality of the IRIS 860 sensor easily. The use of 3D models and real-world footage helps create a professional and educational tone, allowing viewers to visualize how the product works in different scenarios. This approach effectively communicates the value proposition of the product, especially with regards to safety and risk reduction, and effectively addresses its target audience.

    5. Boostrs

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    Boostrs helps HR Tech vendors make their platforms more intelligent by offering APIs that map and match various data. This video is designed to show how Boostrs can address customer challenges related to people, jobs, skills, and training courses.

    Video Design - This video uses simple graphics and animations to showcase the mapping and matching capabilities of Boostrs. The use of a circular graphic with icons moving in a circular pattern around the center circle helps emphasize the connection between all the elements, making it a good Launch Video to showcase the features of Boostrs.

    The visual design of the video communicates the objective of the video by using simple graphics and animations. The circular pattern of icons moving around the center circle reinforces the concept of mapping and matching different data elements. The overall tone of the video is professional and informative, which aligns with the target audience of HR Tech vendors who are looking to improve their platforms. The focus on data elements, mapping, and matching makes the content engaging for this specific audience, showcasing the key features of Boostrs.

    What is Custom Launch Video?

    A Custom Launch Video is a powerful marketing tool designed to introduce a new product, service, or brand to the market with maximum impact. It goes beyond a simple advertisement, crafting a compelling narrative that showcases the unique value proposition and resonates with the target audience.

    These videos are used to generate excitement, build anticipation, and drive early adoption. They can be deployed across various channels, including websites, social media platforms, email campaigns, and even live events, ensuring broad reach and engagement.

    Custom Launch Video Production

    Custom Launch video production is the process of creating a high-quality video specifically tailored to the launch of a new product, service, or brand. It involves a meticulous approach to storytelling, animation/filming, and post-production, ensuring a captivating and effective final product.

    A typical timeline for a high-quality Custom Launch Video Production can range from 4 to 8 weeks, depending on the complexity of the project. This includes dedicated phases for scripting, storyboarding, animation/filming, sound design, editing, and client review, ensuring a polished and impactful video that drives launch success.

    Production Process

    • Concept Development: Brainstorming and refining the core message and visual style.
    • Scriptwriting: Crafting a compelling narrative that aligns with the launch goals.
    • Storyboard Creation: Visualizing the script through a series of illustrated panels.
    • Voiceover Recording: Selecting a professional voice talent and recording the narration.
    • Animation/Live Action Production: Bringing the storyboard to life through animation or filming.
    • Sound Design and Music Composition: Enhancing the video with impactful audio elements.
    • Editing and Post-Production: Refining the visuals, audio, and pacing for a polished final product.
    • Review and Feedback: Client collaboration to ensure the video meets expectations.
    • Final Delivery and Launch: Providing the video in the desired format for seamless launch.

    Video Use Cases

    Custom launch video production focuses on four main things: a strong narrative, impactful visuals, targeted messaging, and a clear call to action. These elements work together to create a video that is both informative and engaging, leaving a lasting impression on viewers.

    The best Custom Launch Video creations have these visual characteristics: vibrant colors, dynamic animation, and a clear and concise message. They are also visually appealing and easy to understand, making them perfect for sharing on social media and other online platforms.

    Custom launch videos are among the most popular video production types because they are highly effective at generating excitement and buzz around a new product or service. They can also be used to educate potential customers about the benefits of the product or service and to drive sales.

    Custom Launch Video Benefits

    Launch videos revolutionize product introductions. They create unforgettable experiences, boosting brand awareness and driving sales. These videos offer diverse benefits, impacting various marketing aspects. They are a powerful tool for any business.

    • Product Launch Videos: Captivating introductions drive immediate sales. A well-crafted video can showcase a product's unique selling points, leading to increased conversions.
    • Pre-launch Teaser Videos: Building anticipation maximizes launch impact. A short, intriguing teaser can generate significant buzz before the official launch.
    • Product Explainer Videos: Simplifying complex features aids customer understanding. These videos make even the most technical products easy to grasp.
    • Animated Explainer Videos: Dynamic visuals boost memorability and brand recall. Animation can make your message more engaging and memorable.
    • Customer Testimonial Videos: Social proof builds trust and credibility. Authentic reviews from satisfied customers can significantly impact purchasing decisions.
    • Social Media Promo Videos: Increased brand visibility and engagement across platforms. Short, shareable videos are perfect for social media marketing.
    • Investor Pitch Videos: Effective communication secures funding and partnerships. A compelling pitch video can help you secure the investment you need.
    • Customer Success Story Videos: Positive results build confidence and inspire potential clients. Showcasing real-world success stories builds trust and credibility.

    Custom launch videos offer a powerful marketing strategy. They provide versatile tools, boosting brand awareness, engagement, and ultimately, sales. This comprehensive approach ensures a successful product launch. Video marketing services offer a wide range of options to suit your needs.

    Increase Video Engagement

    Exceptional Visual Storytelling

    The key to creating an engaging Custom Launch Video is to tell a compelling story that resonates with your audience. This means using visuals that are both informative and captivating, and crafting a narrative that is both engaging and memorable.

    Interactive and Engaging

    A Custom Launch Video should be more than just a static presentation. Methods for making your video interactive include incorporating elements like animations, transitions, and call-to-actions. This will help keep viewers engaged and encourage them to learn more about your product.

    High-Quality Production

    A high-quality Custom Launch Video is essential for making a good first impression. This means using professional-grade equipment and software, and working with a team of experienced video producers. A well-produced video will showcase your product in the best possible light and make a lasting impression on your audience.

    Video Script

    Compelling Narrative

    The script for your Custom Launch Video is the foundation for a successful video. It's essential to create a compelling narrative that captures the attention of your audience and effectively communicates the value proposition of your product.

    Strategic Storytelling

    The script should be structured in a way that tells a clear and concise story. Techniques to achieve this include using a strong opening hook, building suspense, and providing a satisfying conclusion. This will help keep viewers engaged and ensure that they remember your product.

    Clear Call-to-Action

    The script should include a clear call-to-action that encourages viewers to take the next step. This could be visiting your website, downloading a free trial, or signing up for a newsletter. A strong call-to-action will help convert viewers into customers.

    Pre Production Guide

    Strategic Planning

    The first step in pre-production is to develop a clear plan for your Custom Launch Video. This includes defining your target audience, identifying your key messages, and outlining the overall structure of your video.

    Script Development

    Once you have a plan in place, it's time to develop a detailed script for your video. This should include all of the dialogue, narration, and visual elements that will be included in your video.

    Storyboard Creation

    A storyboard is a visual representation of your video script. It helps you visualize the flow of your video and ensure that all of the elements are working together effectively.

    Pre-Production Checklist

    Before you start filming, it's essential to create a pre-production checklist. This will help you ensure that you have all of the necessary equipment, props, and talent in place.

    Location Scouting

    If you're planning to film your Custom Launch Video on location, it's essential to scout out potential locations in advance. This will help you find the perfect setting for your video and ensure that you have all of the necessary permits.

    Talent Acquisition

    If you're using actors or other talent in your video, it's essential to find the right people for the job. This means casting actors who are both talented and believable, and who can effectively communicate your message.

    • Define Target Audience
    • Develop Video Concept
    • Create Storyboard
    • Gather Resources
    • Secure Location
    • Cast Talent

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