Explainer Marketing Video Creation

Explainers To Captivate And Convert Your Audience

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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Explainer Marketing Video Creation

Boost Product Adoption



Clearly communicate your product's value proposition and guide viewers towards making informed decisions with explainer videos.

Engaging explainer videos simplify complex ideas, making information accessible and easy to understand for your audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Megan Pogwist
General Manager, Packaging HERO

We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests.

Malcolm Treanor
COO, WINR Data

We used Advids to create an explainer video for an upcoming tradeshow. It was the first time we've worked on a project like this and the customer service experience was excellent throughout and we are extremely happy with the video.

Maurizio Bersani
CEO, Itat Group

Great job !!! Excellent organization, perfect respect of the schedule.The team was amazing in getting our input and deliver the appropriate solutions.

Normac
Business Development Manager, Normac

We had a very positive experience working with Advids. They were very responsive and accommodating of our time zone difference, quick and proficient at making our requested revisions, and communicating any changes to the budget when applicable.


About Advids


Advids is a team of kind, thoughtful creatives specializing in explainer marketing video production since 2012. We are storytellers, scriptwriters, voiceover artists, 2D/3D animators, motion graphic designers, sound engineers, and video marketing strategists. We've been called an explainer video marketing agency, a top animated explainer video production company, explainer video specialists, marketing video gurus, and visual storytellers. But above all else, we're your explainer video production partners.

Let's get curious, dive in, and discover how Advids can craft compelling explainer videos that elevate your brand and boost conversions. Our combined years of experience in visual storytelling, marketing strategy, and animation ensures your message resonates with your target audience. We're passionate about creating engaging explainer videos that simplify complex ideas and drive results.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 21.9% of marketers reported that over 75% of their content this year was all about visuals.
  • 57% are gearing up to pour more resources into their video efforts this year.
  • 47% of marketers believe that video marketing is the best way to respond to business challenges.
  • 93% of businesses rate video as an important part of their marketing strategy.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Explainer Marketing
Explainer Marketing Experience
Video Creation FAQ
Explainer Marketing Video Examples
What is Explainer Marketing Video?
Explainer Marketing Video Production
Production Process
Video Use Cases
Explainer Marketing Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Explainer Marketing Video Creation - What We Offer


    We are Advids an explainer marketing video agency providing comprehensive explainer marketing video services. We craft compelling visuals that boost your brand message and captivate your audience.


    2D Animated Explainer Videos: Bring your brand story to life with vibrant animation.
    Whiteboard Animation Videos: Simplify complex concepts with engaging visuals.
    Motion Graphics Videos: Showcase your brand identity through dynamic motion design.
    Character Animation Videos: Create memorable narratives with relatable animated characters.
    Typography Animation Videos: Convey powerful messages using kinetic text and effects.
    Screencast Videos: Demonstrate software or processes clearly and concisely.
    App Demo Videos: Highlight app features and benefits for potential users.
    Product Demo Videos: Show product functionality and value proposition effectively.


  • How Advids pricing work for Explainer Marketing Videos?


    At Advids, we offer transparent, value-driven explainer video production with fixed-fee pricing for budget predictability. We prioritize collaboration and exceptional results, exceeding expectations.

    **Our all-inclusive pricing features:**

    **Predictable Budget:** Fixed fees provide complete budget transparency and control.

    **Client Focus:** We prioritize your vision, handling minor edits efficiently. Our dedicated team focuses on your goals.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration. Fixed costs streamline approvals and delivery.

    **Transparency:** Complete transparency: Everything from script to licensing is included. Expect consistent delivery and support.

    We deliver exceptional value, ensuring a strong return on your investment. Our expert team uses the latest tools to create high-quality videos that achieve your marketing objectives.

    Example: A 60-second explainer video showcasing a bio-engineered seed coating to engage agricultural companies. Multiple revisions included.

    **Clean Visuals (USD 1000-1500):** 2D animation highlighting key benefits with clean typography.

    **Conceptual Animation (USD 1500-2000):** Engaging visuals illustrating the coating's impact on plant growth.

    **Microscopic Detail (USD 2000-3000):** Detailed 2D animation showcasing the coating's innovative composition.

    **Growth Story (USD 3000-4500):** Story-driven animation highlighting improved yield and resilience.

    **Field Trial Showcase (USD 4500-6000):** Combines live-action footage and animation, showcasing real-world results. Our expert team creates compelling animated marketing videos that effectively communicate your message. Advids provides comprehensive video marketing services, including scriptwriting, animation, and post-production.


    What content team from Advids is assigned and their expertise?


    At Advids, we assign a specialized team of explainer video production creators to illuminate your product or service. We meticulously craft engaging narratives and impactful visuals that resonate with your target audience, boosting brand awareness and driving conversions. Our team leverages the power of visual storytelling to simplify complex ideas, making your message clear, concise, and captivating. We're passionate about creating explainer videos that not only inform but also entertain, leaving a lasting impression on your viewers.

    Your dedicated explainer video production team includes:

    Creative Director: Meets you to understand your vision, leads script development, and ensures the final product aligns perfectly with your marketing goals. They oversee the entire video production process, from concept to completion.
    Storyboard Artist: Translates the script into a visual narrative, sketching key scenes and actions to ensure a smooth and engaging flow for your video. They are the architects of the visual storytelling experience.
    2D Animator: Brings the storyboard to life, creating compelling visuals and character animations that capture attention and enhance understanding. Their expertise in motion graphics adds dynamism and visual appeal to your video.
    Voiceover Artist: Provides a clear and engaging voiceover that complements the visuals and effectively communicates your message. Their vocal delivery adds personality and professionalism to your project.
    Sound Designer: Creates a captivating soundscape that enhances the emotional impact of your video. They carefully select music and sound effects to create an immersive viewing experience.
    Video Editor: Assembles all the elements, adding transitions, special effects, and final touches to create a polished and professional final product. Their expertise ensures a seamless and engaging viewing experience.


    What experience Advids has in Explainer Marketing Video production?


    Advids excels at creating explainer marketing videos, transforming complex ideas into engaging narratives. We offer a range of styles, including whiteboard animation, 2D animation, motion graphics, and screencasts. We deliver high-impact explainer videos that achieve measurable results. Our team crafts videos perfectly aligned with your brand and marketing goals. Visual storytelling simplifies information, boosts engagement, and drives conversions.

    We've served diverse industries, including technology, healthcare, finance, and education, creating compelling explainer videos that address specific industry challenges and opportunities. We create resonant videos that communicate your value proposition and drive growth.

    With 12 years' experience, we create various video formats, including product demos and training videos. We deliver high-quality videos that educate, engage, and inspire action.

    We begin each project with thorough research of your audience, objectives, and competition. We identify key messaging to capture attention and drive engagement. Our expert team brings your vision to life, optimizing every element for maximum impact. We create explainer videos that explain your product and inspire action. Advids creates compelling animated explainer videos that simplify complex topics. Our marketing video production services focus on creating engaging explainer videos. We help you develop a video marketing strategy that includes effective explainer videos. We specialize in creating product explainer videos that boost sales and engagement.


    FAQ

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    What visual style suits our explainer video?

    A variety of visual styles can be used, from minimalist to dramatic, ensuring the explainer video aligns with the brand and message. Collaboration helps develop the best style.

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    How to maintain viewer attention in our explainer?

    Viewer attention can be maintained through dynamic motion graphics, clear messaging, and strategic pacing. The video should be engaging and informative from start to finish.

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    What are core elements of an effective explainer script?

    An effective explainer script includes a clear problem statement, a concise solution, and a strong call to action. Storytelling keeps viewers engaged.

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    How can we visually simplify concepts in our video?

    Complex concepts can be simplified through clear visuals, strategic use of animation, and concise language. Information should be broken down into easily digestible segments.

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    What is the optimal duration for an explainer video?

    The optimal duration for an explainer video is typically between 60 seconds to 5 minutes, depending on the complexity of the message. The video should be concise and impactful.

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    How do we emphasize key messages in our animated explainer?

    Key messages can be emphasized through strategic use of animation, on-screen graphics, and voice-over. The most important points should be clear and memorable.

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    Which animation styles are effective for marketing explainers?

    Various animation styles, including motion graphics, character animation, and 2D animation, can be used, depending on the project's needs. Styles should enhance engagement and clarity.

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    How do we ensure clarity in our explainer's message?

    Clarity can be ensured through concise language, clear visuals, and strategic pacing. The message should be easy to understand and remember.

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    What is the best way to introduce our product in this format?

    Products can be introduced by highlighting their key features and benefits. Engaging visuals and clear messaging can capture the viewer's attention.

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    How can we use storytelling to enhance our explainer?

    Storytelling can be used to create an emotional connection with the viewer. Narratives should resonate with the target audience and make the message more memorable.

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    What is the most effective call to action for our video?

    A clear and direct call to action encourages viewers to take the next step. The call to action should be relevant and easy to follow.

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    How can our video create a memorable brand moment?

    Memorable brand moments can be created through unique visuals, engaging storytelling, and a consistent brand message. The goal is to leave a lasting impression.

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    How do we craft a compelling narrative for our marketing video?

    Compelling narratives can be crafted by understanding the target audience and their needs. Storytelling techniques can create an emotional connection and make the message more memorable.

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    What is the best way to showcase our services in an animated explainer?

    Services can be showcased by highlighting their benefits and value proposition. Clear visuals and concise language can explain how services can help clients.

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    How can we make our explainer video unique and impactful?

    Explainer videos can be made unique and impactful through creative storytelling, engaging visuals, and a clear message. Each video should be tailored to specific needs and goals.


    Marketing Explainer Video Examples

    1. Renasant TV

    Renasant TV is designed to introduce Renasant Bank and its mission to empower communities through trust, knowledge, and integrity.

    Video Design - The video is a simple and clean Marketing Explainer Video that uses line art and basic shapes. The video opens with an outline of houses to demonstrate Renasant Bank's commitment to serving communities. Simple blue and white visuals illustrate the bank's services, including its mobile banking app and branch locations.

    The video's visual style conveys a sense of trust, knowledge, and reliability, which are central to the bank's brand. Renasant Bank's bright blue color scheme and clean design communicate a positive and welcoming tone. This style clearly shows how Renasant Bank is focused on providing valuable services to its customers and growing its reach throughout the Southeast.

    2. CGI

    CGI is a technology company that helps financial institutions modernize their payments systems. The video is designed to communicate how CGI All Payments can be used by financial institutions to grow and innovate.

    Video Design - CGI's marketing explainer video uses a clean and modern design. A mix of animated graphics, text, and imagery are used to make this a visually engaging video. The use of bright colors and bold text make this video appealing to the target audience, financial institutions. The video showcases a variety of maps, icons and graphics that highlight the global reach of CGI and the various types of financial institutions they partner with.

    The use of animated graphics and text communicates the main points of the video clearly and concisely. CGI uses bright colors, bold text, and a modern style of animation to create a visual style that is both informative and engaging. The video’s fast pace and clear voiceover, along with the graphics, create a positive and confident tone, which conveys the message that CGI is the ideal partner for financial institutions looking to modernize their payments systems.

    3. AB Tasty

    AB Tasty is a platform that helps businesses increase engagement, loyalty, and conversion. The video is designed to demonstrate how AB Tasty empowers teams to test ideas and get from A to B faster.

    Video Design - AB Tasty utilizes a simple and clean visual design style common in Marketing Explainer Videos. Animated graphics are used to bring the narrative to life, and the color scheme is bright and engaging. White background and high contrast text make it easy to focus on the message.

    The video's design effectively communicates the benefits of AB Tasty. The clean visual style and simple graphics highlight the ease of use and efficiency of the product. The fast-paced nature of the video emphasizes the speed and agility that AB Tasty provides. This upbeat tone reflects the enthusiasm surrounding the product's ability to help businesses succeed.

    4. Interface Systems

    Interface Systems is a video analytics solution that uses existing security cameras to unlock powerful insights. This video is designed to showcase how the platform transforms cameras into business intelligence tools.

    Video Design - Interface Systems leverages a clean, modern design style, common in Marketing Explainer Video. The video employs a simple color palette, with vibrant pops of color used to highlight key elements. The use of 3D isometric graphics creates a sense of depth and realism, while animated elements bring the data to life.

    The video's clear, simple visual style makes the complex world of video analytics easy to understand. By using clean, modern visuals, the video effectively communicates the powerful insights that Interface Systems can provide, while keeping the tone engaging and informative.

    5. Copado

    Copado is a software that helps businesses accelerate and automate their Salesforce development processes. The video is designed to show how Copado can help companies work faster and smarter.

    Video Design - The video is a Marketing Explainer Video, using bright and engaging colors. The visual elements in the video are simple but effective. The video starts with an animated background that uses a clear and simple design with bright colors, which allows viewers to quickly grasp the concept of the software.

    The visual style of the video is designed to communicate Copado's message effectively. The clean and minimalist design of the video creates a professional and engaging experience, helping viewers visualize the benefits of Copado's solution. The use of bright colors and simple animation ensures the video is appealing to the target audience, showcasing Copado's brand identity in a visually engaging way. The video's tone is upbeat and optimistic, creating a sense of excitement and anticipation for the future of development.

    What is Explainer Marketing Video?

    An Explainer marketing video is a short, engaging video that explains a company's product, service, or idea in a clear and concise way. It uses visuals, animation, and storytelling to simplify complex concepts and capture the viewer's attention.

    Explainer marketing videos are commonly used to introduce a new product or service, explain how something works, increase brand awareness, or drive conversions on a website or landing page. They can be used across various platforms, including social media, websites, and email marketing campaigns.


    Explainer Marketing Video Production

    Explainer Marketing Video creation is the process of developing a video that effectively explains a company's product, service, or idea to its target audience. It involves scriptwriting, storyboarding, animation or illustration, voiceover recording, sound design, and editing.

    High-quality Explainer Marketing Video creation typically takes 3-4 weeks, depending on the video's length, complexity, and desired style. This timeframe allows for thorough planning, meticulous production, and multiple rounds of revisions to ensure a polished and impactful final product.


    Production Process

    • Scriptwriting: Crafting a compelling narrative that aligns with your marketing goals.
    • Storyboarding: Visualizing the video's flow and key scenes through sketches.
    • Illustration/Animation: Creating the visual elements, whether illustrations or animations, based on the chosen style.
    • Voiceover Recording: Selecting a professional voiceover artist to narrate the video.
    • Sound Design & Music: Adding music and sound effects to enhance the video's impact.
    • Animation & Compositing: Bringing the visuals to life through animation and compositing techniques.
    • Editing & Finalization: Refining the video's pacing, transitions, and overall quality.
    • Delivery & Optimization: Exporting the video in the appropriate format and optimizing it for various platforms.

    Video Use Cases

    Explainer Marketing video production focuses on four main things: clear communication, engaging visuals, concise storytelling, and a strong call to action. These elements work together to create a video that is both informative and persuasive.

    The best Explainer Marketing Video creations have these visual characteristics: vibrant colors, dynamic animation, relatable characters, and clear typography. These elements help to capture the viewer's attention and make the video more memorable.

    Explainer Marketing Videos are among the most popular video production types because they are highly effective at increasing brand awareness, driving conversions, and educating viewers. They are a versatile tool that can be used across various platforms and industries.


    Explainer Marketing Video Benefits

    Explainer videos are more than just marketing tools; they're powerful storytelling devices that transform complex information into easily digestible content. They build brand awareness, increase customer engagement, and ultimately drive sales. Different video styles cater to specific needs, offering unique advantages.

    • 2D animation: Vibrant visuals bring brand stories to life, perfect for diverse audiences. Imagine your complex software explained through vibrant, easily understood 2D animation instantly boosting user comprehension.
    • Whiteboard animation: Simplifies complex ideas, ideal for technical explanations. Think of whiteboard animation as a visual magic trick, transforming complex data into engaging, easily digestible information.
    • Motion graphics: Dynamically showcase brand identity, creating a memorable impact. Motion graphics videos aren't just about visuals; they're about creating an emotional connection with your brand, leaving a lasting impression on your audience.
    • Character animation: Creates relatable narratives, fostering emotional connections. Relatable characters in your explainer videos can humanize your brand, fostering trust and building stronger relationships with your customers.
    • Typography animation: Conveys powerful messages using kinetic text, adding visual flair. A unique way to present key information, making it memorable and impactful.
    • Screencast videos: Clearly demonstrate software or processes, boosting user understanding. Ideal for software tutorials and training, ensuring users grasp functionality quickly.
    • App demo videos: Highlight app features and benefits, driving downloads and engagement. Showcasing functionality increases downloads and user engagement.
    • Product demo videos: Effectively showcase product functionality and value, increasing sales. Demonstrations drive sales and conversions, showcasing value propositions effectively.

    Increase Video Engagement

    Compelling Visual Storytelling

    Compelling visual storytelling is the key to creating engaging Explainer Marketing Videos. It's about using visuals to tell a story that resonates with your audience and leaves a lasting impression. This involves crafting a narrative that is both informative and entertaining, using animation, graphics, and music to create a captivating experience.

    Intriguing Visual Design

    Intriguing visual design is essential for capturing attention and keeping viewers engaged. This involves using a combination of colors, shapes, and animation to create a visually appealing and memorable experience. The design should be consistent with your brand identity and reflect the tone and message of your video.

    Strategic Visual Elements

    Strategic visual elements are crucial for effectively communicating your message and driving action. This involves using visuals to highlight key points, simplify complex concepts, and guide viewers through the information. By strategically incorporating visuals, you can create a more engaging and impactful experience for your audience.


    Video Script

    Comprehensive Script Development

    Comprehensive script development is the foundation of a successful Explainer Marketing Video. It involves crafting a clear and concise narrative that effectively communicates your message and engages your audience. This includes outlining the key points, developing a compelling storyline, and writing engaging dialogue.

    Strategic Script Structure

    Strategic script structure is essential for guiding viewers through the information and ensuring that your message is received and retained. This involves organizing the script in a logical and engaging manner, using transitions and pacing to keep viewers interested. The script should be structured to highlight key points and drive action.

    Engaging Script Language

    Engaging script language is crucial for capturing attention and keeping viewers interested. This involves using clear and concise language that is easy to understand and memorable. The script should be written in a conversational tone that resonates with your target audience and avoids jargon or technical terms.


    Pre Production Guide

    Strategic Pre-Production Planning

    Strategic pre-production planning is essential for ensuring a smooth and successful video production process. This involves defining your goals, identifying your target audience, and developing a clear vision for your video. It also includes creating a detailed script, storyboard, and budget.

    Comprehensive Storyboard Creation

    Comprehensive storyboard creation is crucial for visualizing the flow of your video and ensuring that the visuals effectively communicate your message. This involves creating a series of sketches that depict each scene, including the camera angles, character movements, and visual elements.

    Detailed Script Writing

    Detailed script writing is essential for crafting a clear and concise narrative that effectively communicates your message and engages your audience. This involves outlining the key points, developing a compelling storyline, and writing engaging dialogue.

    Pre-Production Checklist

    Pre-production checklist is a crucial step to ensure that all necessary elements are in place before filming begins. This includes gathering all necessary equipment, securing locations, and hiring crew members.

    Target Audience Identification

    Target audience identification is essential for ensuring that your video resonates with the right people. This involves understanding the demographics, interests, and needs of your target audience and tailoring your video to their preferences.

    Brand Identity Alignment

    Brand identity alignment is crucial for creating a cohesive and memorable brand experience. This involves ensuring that the visuals, music, and messaging of your video are consistent with your brand identity and reflect your company's values and personality.