Feature Demo Video Production

Videos To Introduce Features & Onboarding

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Feature Demo Video Production

Increase Product Adoption



Effective feature demo videos simplify complex functionalities, making it easier for viewers to grasp the benefits and features of your product.

Engaging, feature demo videos clearly showcase your product's value proposition, helping potential customers understand how it solves their problems.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Danielle Hrin Kuek
Head of Marketing, Wilhelmsen Group

I was really impressed with how process oriented and accommodating they were at every step of the way. They worked really fast as well to meet my right deadlines, and the quality surpassed my expectations. As with all projects there were hiccups along the way, but that is the true test of what makes a great agency. They immediately addressed the issues, was very communicative throughout and resolved them all quickly, smoothly and to a high standard. I have purchased 3 videos from them already and will definitely be back for more!

Emrah Acar
Director of Marketing, Artiwise

Great team and very professional service. They are creating amazing videos. The team is very detail oriented and always finding the best solutions possible for your requests. They make whole process very easy for you. It was lovely working with them.

James Virgo
CEO, Dittofi

Working with the Advids team was great. They did really great work. We went through 5 iterations of the video & they were very responsive to feedback & helped us produce a really great very creative video. The video will form a major part of our marketing campaign.

Joe Lee
Community Health Consultant, AAPCHO

ADVIDS has done an incredible job with creating an animation video product for our national association. From start to finish, the ADVIDS team guided us through the creative process with strong attention to detail and flexibility. We were continuously impressed with the quick turnarounds for edits and highly appreciated their project management style. We look forward to working with ADVIDS again for future projects. If you are an organization looking to build educational products, ADVIDS is the way to go!


About Advids


Advids is a team of passionate creatives specializing in Feature Demo Video production since 2012. We're storytellers, UI/UX designers, animators, voiceover artists, sound engineers, and video editors dedicated to showcasing your product's best features. We've been called a feature demo video production house, a software demo video agency, a product explainer video studio, screencast masters, and more. But above all else, we're your feature demo video production partners.

Let's collaborate and discover how a compelling feature demo video can elevate your product marketing and drive conversions. Our team's combined experience in product demos ensures meticulous attention to detail, from scriptwriting to post-production, resulting in engaging and informative videos that resonate with your target audience.

Our clients trust Advids for feature demo videos. Here is why we believe in the power of videos.

  • 85% of marketers say generative AI has changed the way they will create content in 2024 and 62% say it's important to their marketing strategy.
  • 76% of marketers say that video has helped them increase sales and revenue.
  • 54% of consumers would rather watch a video than read a text description to learn about a product.
  • Video streaming will make up 91% of global internet traffic by 2025.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Feature Demo
Feature Demo Experience
Video Creation FAQ
Feature Demo Video Examples
What is Feature Demo Video?
Feature Demo Video Production
Production Process
Video Use Cases
Feature Demo Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Feature Demo Video Production - What We Offer


Feature demo videos are an impactful way to showcase your product's capabilities and benefits to potential customers. At Advids, we specialize in creating engaging and informative feature demo videos that drive business results. Our team of experienced video creators understands the nuances of effectively communicating complex product features in a clear and concise manner.

Here are some types of feature demo videos that Advids offers:

  • Product Demo Videos: Showcase the features and benefits of your product.
  • Software Demo Videos: Explain how your software works and its key features.
  • App Demo Videos: Demonstrate the functionality and user experience of your mobile app.
  • Platform Demo Videos: Provide an overview of your platform and its capabilities.
  • Feature Explainer Videos: Focus on specific features and their value proposition.
  • Animated Demo Videos: Use animation to simplify complex concepts and engage viewers.
  • Screencast Demo Videos: Record your screen to demonstrate software or website functionality.
  • Interactive Demo Videos: Allow viewers to interact with the video and explore features at their own pace.


How Advids pricing work for Feature Demo Videos?


Advids offers transparent, value-driven Feature Demo Video production pricing with a fixed-fee model. This ensures predictable budgets, eliminates surprises, fosters creative collaboration, and delivers exceptional results. We're dedicated to providing a premium video creation experience that exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the project scope, offering budget control from the outset.
Client Focus: We are dedicated to your vision, not extra costs. Minor edits and feedback are handled swiftly. Our experienced team and creative talent collaborate to exceed your goals.
Simplified Project Management: Dedicated project leads ensure seamless demo video creation and effective feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency: Every detail is included, from script to licensing. We offer consistent delivery and ongoing support that exceeds expectations.

Production costs for a feature demo video depend on factors like video length, complexity, animation style, and level of detail. Our fixed-fee structure ensures transparency and predictability, allowing you to focus on your message. We offer various pricing tiers to suit different needs and budgets. Budget transparency for your feature demo video is our priority.

Here's an example of pricing for a 60-second feature demo video showcasing an innovative, AI-powered underwater drone for deep-sea exploration and data acquisition, targeting research institutions and investors. All prices include multiple revisions:

Clean Aesthetics (USD 1000-1500): Crisp visuals showcasing the drone's design, key features, and underwater navigation. This tier emphasizes functionality, user interface, and performance metrics.
Dynamic Showcase (USD 1500-2000): Animated sequences illustrate the data acquisition process, highlighting sonar imaging, sensor capabilities, and maneuverability. This option incorporates motion graphics and data visualization.
Explanatory Narrative (USD 2000-3000): Combines real-world footage with 3D animation, showcasing drone deployment, underwater exploration scenarios, and scientific discovery potential. This style emphasizes storytelling and impact.
Technical Deep Dive (USD 3000-4500): Detailed animation reveals internal components, engineering innovations, and modular design. This package includes cutaways, exploded views, and technical specifications.
Integrated Simulation (USD 4500-6000): Simulates real-world mission scenarios, showcasing drone performance under various conditions. This tier integrates data overlays, environmental effects, and advanced visualization techniques.


What content team from Advids is assigned and their expertise?


At Advids, we assign a specialized team of feature demo video production creators to showcase your product's unique value. We meticulously craft compelling narratives and engaging visuals, transforming complex features into easily digestible demonstrations that resonate with your target audience. Our team leverages product demo video best practices, ensuring impactful content that drives conversions and boosts product adoption.

Your dedicated project team includes:

Creative Director: Leads the project vision, from initial script development and storyboard creation to final delivery, ensuring a cohesive and persuasive message for your demo video.
UX Designer: Focuses on a clear and intuitive flow for your product demo video, ensuring an engaging user experience and impactful call-to-actions.
Motion Graphics Artist: Creates stunning visuals and animations, bringing your product's functionality to life through engaging motion design and screen capture expertise.
Voiceover Artist: Delivers clear, concise, and persuasive narration for your software demo, highlighting key features and benefits with impactful voice modulation.
Sound Designer: Enhances the emotional impact of your video with a rich audio landscape, using music and sound effects to create an immersive viewing experience.
Video Editor: Assembles all elements seamlessly, ensuring a polished and professional final product demo video with smooth transitions and optimized pacing.


What experience Advids has in Feature Demo Video production?


Advids' creative team transforms product features into compelling narratives for feature demo videos, utilizing diverse 3D walkthrough styles—from interactive explorations and exploded views to virtual tours and photorealistic renders—to deliver high-impact videos that boost sales and drive product adoption. We analyze product functionalities to determine the best way a feature demo video can highlight strengths and address customer needs.

Advids serves diverse industries (SaaS, manufacturing, real estate, healthcare, and e-commerce), creating engaging video content that resonates with target audiences. Our industry specialists possess a deep understanding of sector-specific product demonstrations and customer journeys, creating videos tailored to your industry's unique requirements. This expertise makes Advids the ideal partner for producing videos.

12 years of experience crafting impactful product demos, explainer videos, and training materials. We consistently produce results for clients seeking to enhance product understanding and drive customer engagement through impactful demonstrations.

Our process starts with thorough product research, developing a tailored video strategy aligned with your business goals, using compelling narratives and clear calls to action to create captivating videos. We master visual storytelling, ensuring seamless transitions, engaging animations, and a polished final product that effectively showcases your product's capabilities. Advids excels in creating compelling product demonstration videos that showcase your product's unique selling points. Our 3D animation services bring your product to life, creating immersive and engaging feature demo videos.


FAQ

yellow Designity FAQ shape
View more icon. Plus icon inside an orange shape.
What's the ideal length for a feature demo?

A feature demo ideally ranges from 60 seconds to 5 minutes, adjusting to the product's complexity and key selling points.

View more icon. Plus icon inside an orange shape.
How should we structure the feature demo?

Structure a feature demo to engage viewers, starting with a clear value proposition, showcasing key features, and ending with a compelling call to action.

View more icon. Plus icon inside an orange shape.
What script works best for a product demo?

A concise, engaging script focusing on product benefits and problem-solving is most effective for a product demo, keeping viewers invested.

View more icon. Plus icon inside an orange shape.
How do we keep viewers engaged in a product showcase?

Maintain viewer engagement through dynamic visuals, clear narration, and a pace that highlights the product's unique value, maximizing impact.

View more icon. Plus icon inside an orange shape.
What visuals best showcase our product's features?

Use close-ups, animations, and on-screen graphics to showcase product features, highlighting their benefits and creating a memorable visual experience.

View more icon. Plus icon inside an orange shape.
How can we simplify complex product features in the demo?

Simplify complex features with clear explanations, step-by-step demonstrations, and visual aids, ensuring viewers quickly grasp the product's value.

View more icon. Plus icon inside an orange shape.
How do we show the user experience in a product demo?

Demonstrate user experience by showcasing the product in action, highlighting its ease of use, and focusing on the benefits for the end-user.

View more icon. Plus icon inside an orange shape.
What pre-production steps are crucial for a feature demo?

Crucial pre-production steps include a detailed briefing, script development, storyboarding, and technical planning, ensuring a smooth and efficient production.

View more icon. Plus icon inside an orange shape.
How do we select the best style for our product showcase video?

Select the best style by understanding the brand, target audience, and desired message, presenting visual options for approval, and ensuring brand alignment.

View more icon. Plus icon inside an orange shape.
How do we effectively demonstrate the product's functionality?

Demonstrate functionality through clear animations, step-by-step guides, and real-world examples, ensuring viewers understand the product's capabilities.

View more icon. Plus icon inside an orange shape.
What are the key components of a compelling product demo?

Key components of a compelling product demo include a clear script, engaging visuals, a well-paced presentation, and a focus on the product's core value.

View more icon. Plus icon inside an orange shape.
How do we highlight the core value in a product demonstration?

Highlight core value by focusing on the product's benefits, demonstrating how it solves a problem, and showcasing its unique selling points.

View more icon. Plus icon inside an orange shape.
How do we create a memorable product feature presentation?

Create a memorable presentation through engaging visuals, clear messaging, and a focus on the product's unique value proposition, leaving a lasting impression.

View more icon. Plus icon inside an orange shape.
What camera angles best showcase product features?

Use camera angles to highlight key features, showcase the product from different perspectives, and create a dynamic and engaging viewing experience.

View more icon. Plus icon inside an orange shape.
How do we ensure a technically flawless product demo?

Ensure a technically flawless demo through meticulous planning, high-quality production, and rigorous quality checks at every stage of the process, guaranteeing a polished final product.


Feature Demo Video Examples

1. CM.com

CM.com is a global leader in cloud software for conversational commerce. The video is designed to showcase the company's payment platform, which allows businesses to accept various payment methods in one place.

Video Design - The video uses a simple and clean design style. It features bright colors, a clean background, and animated illustrations. It is very easy to understand, as it utilizes minimal text to explain its functionality. The video is a good example of a Feature Demo Video. The animation clearly shows how the product works. It is engaging to watch due to the animated and informative visuals.

The visual style of the video effectively communicates the objective. The clear and concise animation helps viewers understand the functionality of the payment platform. The video uses simple, clean graphics to highlight the benefits of choosing CM.com, and the overall tone of the video is professional and informative.

2. Push MENA

Push MENA is the exclusive reseller of dotdigital Engagement Cloud in the Middle East. The video is designed to introduce dotdigital, a platform that helps companies reach their customers with personalized marketing campaigns.

Video Design - The video utilizes a simple and clean design with flat illustrations. Each frame features bright colors and minimal detail, which makes it engaging and easy to follow. The animation style is also smooth and well-paced. The video follows a clear structure, starting with a problem (data silos, lack of reach) and then introduces dotdigital as the solution. These elements make it a great "Feature Demo Video" that is designed to attract attention and clearly communicate the value proposition.

The video's design style effectively drives the goal of the video, which is to raise awareness of dotdigital and show how it can help businesses achieve their marketing objectives. The visuals are bright and attention-grabbing, and the animated characters add a friendly and approachable tone. Overall, the video successfully conveys the core value of dotdigital, which is to turn customer insight into personalized marketing campaigns.

3. Canon

Canon AMLOS is a software and camera suite designed to support hybrid meetings, allowing both in-person and remote participants to engage and collaborate. The video is designed to introduce and showcase AMLOS, emphasizing its user-friendliness and features.

Video Design - This is a Feature Demo Video for AMLOS, and it utilizes a bold and modern visual style. Graphics are clean, simple, and colorful, using bold fonts and vibrant colors that make it visually engaging. The video features various elements such as hand gestures, illustrations, and animations, all contributing to a fun and memorable viewing experience.

The video uses a minimalist design, with a focus on bright colors and clean graphics. The graphics are well-defined and eye-catching, making it easy to understand AMLOS’ core functions and benefits. The overall tone is upbeat and confident, reflecting the innovative nature of the AMLOS solution and highlighting its ability to enhance hybrid meetings. The visual style effectively conveys the video's objective of introducing AMLOS and its capabilities to a wide audience.

4. Atrinium

Atrinium presents Hermes, an insurance software designed to simplify insurance operations and make insurance easier.

Video Design - Atrinium's video design is bright, energetic, and visually appealing. It features cartoon-like graphics in a minimalist style. The video incorporates animation that emphasizes each feature of Hermes, making it an effective "Feature Demo Video" that engages the viewer.

The video uses animation to highlight the different aspects of the insurance process that Hermes can help manage. This visual style conveys a message of efficiency, clarity, and ease of use. It focuses on the user experience, emphasizing the value of Hermes for both the individual and the company. Atrinium uses a bright color palette, particularly pink and blue, to add a playful feel, while the clean animation and well-structured layout maintain a professional tone.

5. Blue Yonder

Blue Yonder commerce solutions provide real-time inventory visibility and availability to retailers, enabling them to fulfill orders, source products, and deliver personalized shopping experiences. This video is designed to demonstrate how Blue Yonder can help retailers optimize inventory management and omni-channel fulfillment.

Video Design - This Feature Demo Video utilizes a minimalist style, using flat design elements and bright colors. The simple visual style focuses on the key elements of the video narrative, showcasing Blue Yonder's ability to provide inventory availability for an omni-channel fulfillment strategy. Graphics are used to show the challenge of the disconnected customer experience and the power of Blue Yonder to connect the physical store, online website, and home delivery to ensure that the customer is satisfied with the purchase.

The video uses simple visuals and easy-to-understand scenarios, allowing the viewer to quickly grasp the concept of inventory management, and omni-channel fulfillment. The video adopts a conversational tone, making it relatable and engaging, highlighting how Blue Yonder's solutions can address the challenges of inventory visibility, availability and omni-channel fulfillment, providing retailers with a seamless and optimized customer experience.

What is Feature Demo Video?

A feature demo video is a short video that showcases the features and benefits of a product or service. It aims to educate and engage potential customers, highlighting how the product solves their problems and improves their lives.

Feature Demo Videos are commonly used on websites, landing pages, social media, and e-commerce platforms to increase conversions and drive sales. They can also be used in presentations, trade shows, and other marketing materials.


Feature Demo Video Production

Feature demo video production is the process of creating a video that effectively demonstrates the features and benefits of a product or service. It involves a combination of creative storytelling, technical expertise, and marketing strategy to produce a video that resonates with the target audience.

Typically, Feature Demo video production takes 4-6 weeks, depending on the complexity of the video. This includes pre-production, filming, editing, and post-production. High-quality feature demo videos require meticulous planning, professional equipment, and skilled professionals to ensure a polished and impactful final product.


Production Process

  • Conceptualization and Scripting: Define the video's purpose, target audience, and key message.
  • Storyboarding and Visualization: Create a visual representation of the video's flow and scenes.
  • Product Preparation and Set Design: Ensure the product is camera-ready and create an appealing set.
  • Filming and Capturing Footage: Use professional equipment to capture high-quality video and audio.
  • Editing and Post-Production: Assemble the footage, add graphics, animations, and sound effects.
  • Voiceover and Music Integration: Incorporate professional voiceover and background music.
  • Review and Feedback: Client review and feedback to ensure alignment with expectations.
  • Revisions and Refinements: Make necessary adjustments based on feedback.
  • Final Delivery and Distribution: Deliver the final video in the desired format and resolution.

Video Use Cases

Feature Demo Video production focuses on four main things: highlighting key features, showcasing benefits, addressing customer pain points, and creating a clear call to action.

The best Feature Demo Video creations have these visual characteristics: high-quality visuals, engaging animations, clear and concise messaging, and a professional voiceover.

Feature Demo Videos are among the most popular video production types because they are highly effective at increasing conversions and driving sales. They are also relatively affordable to produce and can be easily shared across multiple platforms.


Feature Demo Video Benefits

Feature demo videos offer a powerful way to connect with your audience and achieve marketing goals. They are more than just product showcases; they are versatile tools that transform how you present your offerings.

  • Increased product understanding: Viewers quickly grasp key features and benefits, making informed decisions.
  • Improved user engagement: Compelling visuals and clear explanations keep audiences captivated, boosting interest.
  • Enhanced lead generation and boosted sales: Effective demos convert viewers into leads and directly impact revenue.
  • Reduced customer support inquiries: Proactive tutorials answer common questions, freeing up support teams.
  • Faster onboarding: Demo videos accelerate new user adoption, maximizing efficiency and user satisfaction.
  • Stronger brand building: High-quality videos project professionalism and enhance brand reputation.
  • Better software adoption: Step-by-step tutorials ensure users understand and utilize software effectively.
  • Simplified complex concepts and improved user experience: Animated explainers and walkthroughs clarify intricate details and highlight intuitive design. These app demo videos and software training videos are particularly effective. Explainer video marketing is key.

Increase Video Engagement

Captivating visual presentation

A captivating visual presentation is essential for grabbing viewers' attention and keeping them engaged. The design to make a Feature Demo Video engaging should focus on creating visually appealing content that is both informative and entertaining. This can be achieved by using high-quality visuals, creative editing techniques, and compelling storytelling.

Compelling storytelling approach

A compelling storytelling approach is essential for connecting with viewers on an emotional level. The approach to create engaging Feature Demo Videos should focus on telling a story that resonates with the target audience. This can be achieved by highlighting the product's benefits, showcasing its real-world applications, and demonstrating how it can solve customer problems.

Interactive and engaging elements

Interactive and engaging elements are essential for keeping viewers interested and involved. The aim to make Feature Demo Videos engaging should be to incorporate elements that encourage viewers to participate. This can be achieved by using interactive polls, quizzes, or call-to-actions that encourage viewers to take the next step.


Video Script

Comprehensive script development

A comprehensive script development is essential for creating a clear and concise video. The steps to create a Feature demo video script should involve outlining the video's purpose, identifying the target audience, and determining the key messages to convey. This will ensure that the script is well-structured and effectively communicates the desired information.

Engaging narrative structure

An engaging narrative structure is essential for keeping viewers interested and involved. The techniques to create a Feature Demo Video script should focus on creating a compelling story that captures the audience's attention. This can be achieved by using a clear and concise narrative, incorporating visuals that support the story, and using language that is both informative and engaging.

Clear and concise language

Clear and concise language is essential for viewers to understand the video's message. The approach to create a Feature Demo Video script should focus on using language that is easy to understand and avoids jargon or technical terms. This will ensure that the video is accessible to a wide audience and effectively communicates the desired information.


Pre Production Guide

Thorough pre-production planning

A thorough pre-production planning is essential for a successful video production. The steps to make a Feature Demo video pre-production process effective should involve defining the video's goals, identifying the target audience, and outlining the key messages to convey. This will ensure that the video is aligned with the overall marketing strategy and effectively communicates the desired information.

Detailed script development

A detailed script development is essential for creating a clear and concise video. The methods for Feature Demo Video pre-production should involve outlining the video's narrative, identifying the key scenes, and writing dialogue or voiceover that supports the story. This will ensure that the video is well-structured and effectively communicates the desired information.

Visual storyboard creation

A visual storyboard creation is essential for visualizing the video's flow and ensuring a cohesive narrative. The strategies for Feature Demo Video pre-production should involve creating a visual representation of each scene, including camera angles, lighting, and props. This will ensure that the video is visually appealing and effectively communicates the desired information.

Equipment and location selection

Equipment and location selection is essential for creating a high-quality video. The approach to Feature Demo Video pre-production should involve identifying the necessary equipment, including cameras, lighting, and sound recording devices. This will ensure that the video is technically sound and meets the desired production standards.

Talent and crew recruitment

Talent and crew recruitment is essential for a successful video production. The leading to Feature Demo Video pre-production should involve identifying and hiring the necessary talent, including actors, voiceover artists, and crew members. This will ensure that the video is professionally produced and meets the desired production standards.

Budget and timeline management

Budget and timeline management is essential for a successful video production. The resulting in Feature Demo Video pre-production should involve creating a detailed budget and timeline, outlining the costs associated with each stage of production. This will ensure that the video is produced within the allocated budget and timeframe.

- Define video goals

- Identify target audience

- Outline key messages

- Create visual storyboard

- Select equipment & location

- Recruit talent & crew