Introductory Explainer Video

Intro Videos To Drive Awareness & Action

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6000+ Videos created for 3400+ startups and enterprises
Introductory Explainer Video

Boost Audience Engagement



These videos captivate viewers, transforming passive listening into active learning and leaving a lasting impression.

Engaging explainer videos simplify complex ideas, making your message clear and easily understood by your audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Danielle Hrin Kuek
Head of Marketing, Wilhelmsen Group

I was really impressed with how process oriented and accommodating they were at every step of the way. They worked really fast as well to meet my right deadlines, and the quality surpassed my expectations. As with all projects there were hiccups along the way, but that is the true test of what makes a great agency. They immediately addressed the issues, was very communicative throughout and resolved them all quickly, smoothly and to a high standard. I have purchased 3 videos from them already and will definitely be back for more!

Emrah Acar
Director of Marketing, Artiwise

Great team and very professional service. They are creating amazing videos. The team is very detail oriented and always finding the best solutions possible for your requests. They make whole process very easy for you. It was lovely working with them.

James Virgo
CEO, Dittofi

Working with the Advids team was great. They did really great work. We went through 5 iterations of the video & they were very responsive to feedback & helped us produce a really great very creative video. The video will form a major part of our marketing campaign.

Joe Lee
Community Health Consultant, AAPCHO

ADVIDS has done an incredible job with creating an animation video product for our national association. From start to finish, the ADVIDS team guided us through the creative process with strong attention to detail and flexibility. We were continuously impressed with the quick turnarounds for edits and highly appreciated their project management style. We look forward to working with ADVIDS again for future projects. If you are an organization looking to build educational products, ADVIDS is the way to go!


About Advids


Advids is a close-knit team of creative professionals specializing in Introductory Explainer Video production since 2012. We are storyboard artists, scriptwriters, voiceover artists, 2D/3D animators, sound designers, and video editors dedicated to crafting compelling introductory videos. We've been called an explainer video production house, a startup video agency, an introductory video specialist, onboarding video experts, and more. But above all else, we're your introductory explainer video production partners.

Let's collaborate and explore how a captivating introductory explainer video can elevate your brand and engage your target audience. Our combined years of experience and passion for visual storytelling ensure your introductory video leaves a lasting impression. We meticulously craft each video, blending creativity and strategy to deliver exceptional results.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 90% of B2B marketers claim to have distributed content on social media platforms in the last 12 months.
  • Video streaming is estimated to account for 91% of global internet traffic by 2024.
  • Video Content on Instagram Receives 49% Higher Engagement Rates.
  • 81% of video-viewing occasions get all or most of people's attention.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Introductory Explainer
Introductory Explainer Experience
Video Creation FAQ
Introductory Explainer Video Examples
What is Introductory Explainer Video?
Introductory Explainer Video Production
Production Process
Video Use Cases
Introductory Explainer Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Introductory Explainer Video Production Service - What We Offer


Creating an explainer video is a great way to engage your audience and communicate your brand's value proposition. Advids is a video production service that specializes in creating high-impact explainer videos for businesses. We offer a wide range of explainer video styles to choose from, all designed to help you achieve your specific marketing goals.

Here are some types of explainer videos that Advids offers:

  • 2D Animation: Uses digitally created characters and graphics to explain your product or service.
  • Whiteboard Animation: A simple yet effective style that uses hand-drawn illustrations on a whiteboard.
  • Motion Graphics: Leverages animated text, shapes, and icons to deliver information dynamically.
  • Kinetic Typography: An engaging style that uses animated text to tell your story.
  • Screencast Videos: Perfect for software demos and tutorials, showcasing your product's functionality.
  • Product Demo Videos: Showcases the features and benefits of your product in action.
  • App Explainer Videos: Specifically designed to explain how your mobile app works and its value.
  • Animated Explainer Videos: Bring your brand story to life with captivating animations.


How Advids pricing work for Introductory Explainer Videos?


At Advids, we champion transparent, value-driven Introductory Explainer Video production pricing. Our fixed-fee model ensures budget predictability, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium Introductory Explainer Video creation experience that consistently exceeds expectations.

Our all-inclusive pricing features:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the scope, offering budget control from the outset.
Client Focus: Dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly. Our project experience and creative talent remain consistent across all budgets.
Simplified Project Management: Dedicated project leads ensure seamless introductory explainer video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency: Every detail is included, from script to licensing. No surprises, just consistent delivery and ongoing support. Multiple revisions are included in all packages.

Introductory Explainer Video production cost depends on various factors, including video length, animation style, complexity, and customization. We offer a range of options to suit diverse budgets and objectives. Our pricing ensures you receive exceptional value for your investment in introductory explainer video creation. Understanding introductory explainer video pricing is crucial for effective budgeting.

Let us take an example of a 60-second Introductory Explainer Video for a novel bio-engineered water purification device targeting both consumers and industrial clients. The goal is to clearly explain its unique filtration process and highlight its benefits.

Clean Graphics (USD 1000-1500): Simple 2D animation with clear visuals, showcasing the device and its core functions. Focuses on concise messaging and visual clarity. This option is ideal for a product demo using motion graphics and visual storytelling techniques.
Conceptual Animation (USD 1500-2000): Incorporates stylized visuals and icons to represent the purification process, enhancing engagement and visual appeal. This explainer video style uses visual metaphors and animated icons for effective visual communication.
Detailed Process Visualization (USD 2000-3000): Detailed 2D animation showcasing the filtration stages at a microscopic level, emphasizing the technology's effectiveness. This option uses scientific visualization and microscopic animation to create an animated infographic explaining the process.
Advanced 3D Render (USD 3000-4500): Utilizes 3D models of the device and its internal components, offering a realistic and immersive view of its operation. This delivers a high-quality 3D product animation and visualization, including a realistic rendering and 3D walkthrough of the product.
Integrated Live-Action Demo (USD 4500-6000): Combines live-action footage of the device in use with 3D animations and screen recordings, showcasing its real-world applications and benefits. This hybrid video approach integrates live-action product demonstrations with animation to visualize the user experience, creating an engaging animated tutorial.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of explainer video specialists to elevate your brand’s message. We craft concise, engaging narratives and impactful visuals that resonate with your target audience, transforming complex ideas into easily digestible video content. Our team meticulously blends creative storytelling with strategic messaging, ensuring your explainer video achieves its communication goals and drives conversions.

Your dedicated project team includes:

Creative Director: Leads the project vision, from initial concept and scriptwriting to final delivery, ensuring a compelling narrative and consistent brand messaging for maximum impact.
Storyboard Artist: Visualizes the script, creating a detailed blueprint of the video's flow, transitions, and key visuals, setting the stage for a captivating viewer experience.
2D Motion Designer: Animates the storyboard, using motion graphics to create visually engaging scenes that simplify complex concepts and enhance audience understanding.
Voiceover Artist: Provides a clear and compelling narration, adding personality and emotion to the video, making it more engaging and memorable.
Sound Designer: Creates a rich audio landscape with music and sound effects to complement the visuals and enhance the video's emotional impact, creating an immersive experience.
Video Editor: Assembles all elements, ensuring seamless transitions, optimal pacing, and a polished final product that effectively communicates your message and captivates your audience.


What experience Advids has in Introductory Explainer Video production?


Advids' creative team understands the nuances of introductory explainer video production, crafting concise narratives and impactful visuals to captivate audiences from the first frame. Our design expertise encompasses a wide range of explainer video styles, from whiteboard animation and 2D motion graphics to 3D animated explainers and screencast tutorials. We leverage our extensive video production experience and market research to deliver introductory explainer videos that effectively communicate your product or service's value proposition and drive conversions. We excel in ideation, scripting, and animation, ensuring every element contributes to a clear and engaging introductory experience. Our explainer video specialists and designers meticulously analyze your target audience and core message to create a video that seamlessly aligns with your marketing goals.

Our video production expertise and industry experience:

Industries: We've served a diverse range of industries, including SaaS, Fintech, Healthcare, Education, and E-commerce, transforming complex concepts into easily digestible introductory videos. Our industry specialists possess a deep understanding of each sector's unique challenges and opportunities, enabling us to create videos that resonate with your specific target audience. This expertise allows us to craft introductory explainers that effectively address industry-specific pain points and showcase your solution's unique benefits.

Years: With 12 years of experience simplifying complex information through video content, we've honed our expertise in crafting compelling introductory explainers, product demos, and animated tutorials. We've consistently adapted to evolving audience preferences and emerging video platforms, ensuring our introductory videos remain cutting-edge and effective.

How we produce unique videos: We begin every introductory explainer video project with in-depth research, analyzing your target audience, competitive landscape, and core message. We identify key content hooks and storytelling techniques that resonate with your viewers, ensuring maximum engagement and retention. We meticulously plan each visual element, animation style, and voiceover script to create a cohesive and impactful introductory experience. Our approach is rooted in understanding what works and why, leveraging best practices in video content design and animation principles. We believe in a collaborative approach, working closely with you throughout the production process to ensure your vision is realized and your business objectives are met. We don't just create videos; we craft strategic communication tools that introduce your brand, explain your product, and drive tangible results.


FAQ

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What information do I need to provide for the initial brief?

A clear brief is key! Share your product/service details, target audience, key message, style preferences, and any existing assets. This helps us craft a video that truly shines.

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What video language and localization options does Advids offer?

Reach a global audience! We offer video translation and localization in 78 languages. Let's make your video speak to the world.

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What post-delivery support does Advids offer for future edits?

We're here for you, even after delivery. Need future edits? We offer ongoing support to keep your video fresh and relevant.

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How does Advids' introductory explainer video production process work?

Our collaborative process transforms your vision into a captivating explainer video. We handle everything from concept to delivery, ensuring a seamless experience. Ready to get started?

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How does Advids approach scripting for introductory explainer videos?

We craft scripts that are clear, concise, and engaging, ensuring your message resonates with your target audience. We'll help you tell your story effectively.

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How does Advids incorporate my brand guidelines into the video?

Your brand is unique. We seamlessly integrate your guidelines throughout the process, ensuring a consistent brand voice and visual identity.

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Who will be my main point of contact throughout the project?

Your dedicated Customer Success Manager and Creative Director will be your trusted guides throughout the project. Consider them your personal video dream team.

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What quality management processes does Advids use?

Quality is our priority. We use milestone approvals and online feedback tools to ensure your video meets the highest standards. Your feedback shapes the final product.

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Does Advids handle end-to-end production, from scripting to delivery?

Yes! We handle everything from scripting to delivery, providing a truly turnkey experience. Focus on your business, we'll handle the video.

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How many revisions are included in the video production package?

Two rounds of revisions are included. Need more? We're flexible! We'll discuss any additional adjustments and ensure your video is perfect.

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How does Advids manage projects and communicate with clients?

We use project management tools and regular communication (Slack, Zoom) to keep you in the loop. Transparency and collaboration are key to our success.

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How experienced is the Advids team in creating explainer videos?

With 9 years and 170+ projects under our belt, we're seasoned storytellers. We bring expertise and passion to every explainer video, ensuring yours stands out.

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What different animation styles can Advids produce for my video?

From 2D to 3D, motion graphics to whiteboard animation, we offer a diverse palette of styles. Let's find the perfect fit for your brand and message. For example, we can create a vibrant 2D animation for a fun, energetic brand or a sleek, minimalist 3D animation for a tech company.

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What is the typical turnaround time for an introductory explainer video?

Most explainer videos take 3-8 weeks, depending on the scope. We'll provide a precise timeline after reviewing your brief. Let's chat and map out your project!

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Can Advids provide client references for similar explainer video projects?

Absolutely! We're happy to share client testimonials and showcase our successful explainer video projects. See the Advids difference!


Introductory Explainer Video Examples

1. Carta

Carta helps manage equity for startup companies. The video is designed to explain the common problems that businesses face, and how Carta can solve them.

Video Design - This introductory explainer video uses simple, clean graphics and animation to showcase the pain points that companies go through. The visual style is minimalistic, with a blue and white color scheme, and uses bright colors, but only in the animated elements. This clean and modern aesthetic aligns with the brand's focus on simplification and efficiency.

The video successfully conveys the idea that Carta makes equity management less complex and more accessible. The video's tone is reassuring and informative, highlighting the value of Carta's platform.

2. Avaya

Avaya is a technology company that provides communications solutions. This video is designed to showcase how their app can help users access all the people and tools they need in one place.

Video Design - The video utilizes a simple and clean design style, common in Introductory Explainer Videos. It uses bright colors, simple graphics, and flat cartoon illustrations that are easily digestible. The visual design is focused on highlighting the key features and benefits of the Avaya Spaces app.

The video communicates the goal of using one app for all your needs. The visual design drives home the message by using a clean layout and simple animations, making it easy to understand and engaging. The overall tone is friendly and inviting, reflecting the product's focus on simplifying user experience.

3. AWS

AWS is a cloud platform used by businesses for efficiency and to power their cloud journey. This video is designed to highlight how AWS partners build software with foundational AWS services to achieve business goals, like scale, simplicity, and cost control.

Video Design - This is an Introductory Explainer Video using minimalist animations and graphics, giving it a modern and clean look. The video features white outlines against a dark blue background, with hints of pink for visual interest, and uses a mix of geometric shapes, and line animations to visually represent the cloud services and deployment process. The use of icons such as checkmarks and progress bars further reinforces the ease of use, automation, and efficiency of the AWS built-in solutions.

The video effectively uses minimalist animation to communicate the key benefits of AWS built-in solutions, particularly ease of use, automation, and integration. The video's tone is professional and informative, designed to encourage potential customers to learn more about AWS built-in solutions. The visuals are clear and concise, making it easy to understand the benefits of AWS.

4. Baillie Gifford

Baillie Gifford is an investment firm that is looking to find curious individuals, those who think differently and are not afraid to ask what if. This video is designed to show how Baillie Gifford is different and to find out if their way of thinking aligns with yours.

Video Design - This introductory explainer video uses colorful graphic elements and bold text to catch the eye of the viewer, creating a memorable first impression. Circles, lines, and shapes flow and rotate around the screen, creating a sense of movement and exploration that conveys the firm's unique approach to finding curious individuals.

The visual style effectively communicates the objective of the video, which is to inspire curiosity and encourage those who are ready to challenge the status quo to apply. The video's tone is playful, optimistic, and creative, further amplifying the goal of finding individuals who are eager to think differently and make a difference. The graphic design style creates a strong and distinct visual identity for Baillie Gifford, setting them apart as a company that encourages bold thinking and innovation.

5. Varicent

Varicent is a software company that helps businesses centralize their data management experience. This video is designed to showcase the ease of connecting, transforming, and analyzing data using Varicent.

Video Design - This is an introductory explainer video and has a very clean and straightforward design style. The video uses a minimalist aesthetic, with clean lines, simple graphics, and bold text that highlights key features. The use of white space and a light color palette creates a calming and approachable feel, making it easy for viewers to digest the information presented.

The use of graphic elements such as blue lines, shapes, and a muted color palette communicates the key features and benefits of Varicent's platform. This video uses high-quality graphics and simple animations that highlight the user interface of the software and show how it helps businesses work with their data. The overall tone of the video is professional and informative, designed to engage viewers who are seeking solutions to manage their data. The video effectively showcases the ease of use and versatility of the software with an emphasis on the various features of the platform. This helps viewers understand how the software can help them achieve their business goals, and overall creates a positive impression of Varicent.

What is Introductory Explainer Video?

An Introductory explainer video is a short, engaging video that explains a company, product, or service in a clear and concise way. It uses visuals, animation, and narration to simplify complex concepts and make them easy for viewers to understand.

Introductory explainer videos are commonly used on websites, landing pages, and social media to introduce a company or product to potential customers. They can also be used for internal training and onboarding purposes.


Introductory Explainer Video Production

Introductory Explainer video production is the process of creating a short, engaging video that explains a company, product, or service. It involves scriptwriting, storyboarding, voiceover recording, animation or filming, sound design, and editing.

High-quality Introductory Explainer Video production typically takes 4-6 weeks and involves a team of experienced professionals, including scriptwriters, animators, voiceover artists, and editors. This collaborative effort ensures a polished and effective video that achieves its intended purpose.


Production Process

  • Scriptwriting: Crafting a clear and concise narrative that highlights key messages.
  • Storyboarding: Visually planning each scene to align with the script.
  • Voiceover Recording: Selecting a professional voice talent that resonates with the target audience.
  • Illustration/Animation: Creating engaging visuals that complement the script and voiceover.
  • Sound Design and Music: Adding music and sound effects to enhance the video's impact.
  • Video Editing: Assembling all elements seamlessly to create a polished final product.

Video Use Cases

Introductory Explainer Video production focuses on four main things: clarity, engagement, brevity, and a strong call to action. These elements work together to create a video that is both informative and persuasive.

The best Introductory Explainer Video creations have these visual characteristics: bold colors, simple shapes, clear typography, and smooth animation. These elements help to keep viewers engaged and make the information easy to digest.

Introductory Explainer Videos are among the most popular video production types because they are highly effective at increasing brand awareness, generating leads, and driving sales. They are a valuable tool for any business that wants to communicate its message in a clear and engaging way.


Introductory Explainer Video Benefits

Compelling visual narratives

Compelling visual narratives are essential for captivating audiences and conveying complex information effectively. Introductory Explainer Videos, with their engaging animations and clear visuals, can make even the most intricate concepts easy to understand. By using our Introductory Explainer Videos, you can ensure that your audience is fully engaged and understands your message.

Enhanced user experience

Enhanced user experience is crucial for customer satisfaction and loyalty. introductory explainer videos can provide a seamless and intuitive introduction to your product or service, making it easier for users to navigate and understand its features. Using Introductory Explainer Videos, you can create a positive first impression and encourage users to explore your offerings further.

Improved brand perception

Improved brand perception is essential for building trust and attracting new customers. Introductory Explainer Videos can showcase your brand's personality and values, creating a positive and memorable impression on viewers. By incorporating Introductory Explainer Videos into your marketing strategy, you can strengthen your brand image and build a loyal customer base.

Increased customer trust

Increased customer trust is vital for building long-term relationships and driving sales. Introductory Explainer Videos can provide a transparent and informative overview of your product or service, building trust and confidence in your brand. With Introductory Explainer Videos, you can demonstrate your commitment to transparency and customer satisfaction.

Stronger visual storytelling

Stronger visual storytelling is essential for captivating audiences and conveying your message effectively. Introductory Explainer Videos can use animation, graphics, and music to create a compelling narrative that resonates with viewers. By using Introductory Explainer Videos, you can create a memorable and engaging experience that leaves a lasting impression.

More engaging onboarding

More engaging onboarding is crucial for user satisfaction and retention. Introductory Explainer Videos can provide a clear and concise introduction to your product or service, making it easier for new users to get started. That's where Introductory Explainer Videos come in, offering a fun and interactive way to guide users through the onboarding process.

Simplified product demos

Simplified product demos are essential for showcasing your product's features and benefits effectively. Introductory Explainer Videos can use animation and visuals to demonstrate how your product works, making it easier for viewers to understand its functionality. With Introductory Explainer Videos, you can create a clear and concise demo that highlights the key features of your product.

Better product adoption

Better product adoption is crucial for maximizing your product's potential and driving revenue. Introductory Explainer Videos can provide a clear and concise explanation of your product's value proposition, encouraging users to adopt and use it. By using Introductory Explainer Videos, you can make it easier for users to understand the benefits of your product and encourage them to start using it.

Improved user retention

Improved user retention is essential for building a loyal customer base and driving long-term growth. Introductory Explainer Videos can provide a positive first impression and encourage users to explore your product or service further, leading to increased retention rates. Your Introductory Explainer Videos can play a key role in building a strong foundation for user engagement and loyalty.

Increased brand awareness

Increased brand awareness is essential for reaching new customers and expanding your market share. Introductory Explainer Videos can help you reach a wider audience and create a memorable impression, leading to increased brand awareness. By incorporating Introductory Explainer Videos into your marketing strategy, you can effectively communicate your brand message and reach a broader audience.

Faster learning process

Faster learning process is crucial for user satisfaction and product adoption. Introductory Explainer Videos can provide a clear and concise explanation of your product or service, making it easier for users to learn and understand its features. With Introductory Explainer Videos, you can create a learning experience that is both engaging and effective.

Reduced customer support

Reduced customer support is essential for maximizing efficiency and minimizing costs. Introductory Explainer Videos can provide a comprehensive overview of your product or service, reducing the number of customer support inquiries. By using Introductory Explainer Videos, you can empower users to find the information they need independently, reducing the need for customer support.


Increase Video Engagement

Captivating visual storytelling

Captivating visual storytelling is the key to creating engaging Introductory Explainer Videos. The best Introductory Explainer Videos use animation, graphics, and music to create a compelling narrative that resonates with viewers. By incorporating these elements, you can create a memorable and engaging experience that leaves a lasting impression.

Compelling narrative structure

Compelling narrative structure is essential for keeping viewers engaged and interested. The structure of your Introductory Explainer Video should be clear and concise, with a beginning, middle, and end. This structure will help viewers follow the story and understand the key messages you are trying to convey.

Strategic use of visuals

Strategic use of visuals is crucial for creating engaging Introductory Explainer Videos. The visuals should be relevant to the story and help to illustrate the key points. By using a variety of visuals, you can keep viewers engaged and interested throughout the video.


Video Script

Compelling scriptwriting

Compelling scriptwriting is the foundation of any successful Introductory Explainer Video. The script should be clear, concise, and engaging, with a strong narrative that captures the viewer's attention. It should also be tailored to your target audience and effectively communicate your key messages.

Strategic script structure

Strategic script structure is essential for creating a clear and concise Introductory Explainer Video. The script should be divided into sections, with each section focusing on a specific aspect of your product or service. This structure will help viewers follow the story and understand the key messages you are trying to convey.

Engaging storytelling techniques

Engaging storytelling techniques are crucial for creating Introductory Explainer Videos that resonate with viewers. The script should use a variety of techniques to keep viewers engaged, such as humor, suspense, and relatable characters. By incorporating these techniques, you can create a memorable and engaging experience that leaves a lasting impression.


Pre Production Guide

Detailed pre production planning

Detailed pre production planning is essential for creating a successful Introductory Explainer Video. This stage involves outlining the video's purpose, target audience, and key messages. It also includes creating a storyboard and script, which will serve as a blueprint for the video's production.

Thorough research and analysis

Thorough research and analysis are crucial for creating an effective Introductory Explainer Video. This stage involves understanding your target audience, their needs, and their pain points. It also includes researching your competitors and identifying opportunities to differentiate your product or service.

Creative concept development

Creative concept development is essential for creating an engaging and memorable Introductory Explainer Video. This stage involves brainstorming ideas, exploring different visual styles, and developing a unique concept that will resonate with your target audience.

- Define video objectives

- Target audience analysis

- Storyboard and script creation

- Visual style selection

- Voiceover talent selection

- Music and sound effects selection