Motion Graphic Video

Motion Graphic Videos Crafted For Your Brand

Motion Graphic Video
5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises
Motion Graphic Video

Elevate Brand Stories



Furthermore, these dynamic visuals enhance brand storytelling, forging deeper connections with your target market.

Engaging motion graphics captivate your audience, making complex information easily digestible and memorable.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Tony Lacy-thompson
Growth and Product Marketing Director, Dhyan Networks

I worked with the ADVIDS team on an explainer video for Dhyan Networks and Technologies, explaining the benefits and challenges of smart street lighting and our Ohli product. Months and months and months. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around. But you do need to give them explicit instructions. Good value for the money.

Anthony Glynn
Vice President Operations, CPS Houston

It was a pleasure to work with the Advids team on our recent project. They are very quick to respond and provide great quality work.

Christopher Chae
Founder, Nine Dot Connects LLC

ADVIDS produced several videos over the years for us. Recently, they helped to create our first 3D video. It came out great. They are very responsive and communicative during the entire video production process.

Bob S
Founder, Canadian Wollastonite

I contracted with ADVIDS to produce a video for a client. The process was great. Changes and modifications were completed without delay or complaint. I was kept up to date daily with progress reports. I'd definitely use them again. The have upfront pricing and no surprise fees. Excellent all around.


About Advids

Advids is a collective of passionate, imaginative creatives specializing in motion graphic video production since 2012. We are visual storytellers, animators, graphic designers, illustrators, sound designers, and compositing artists. We've been called motion graphics experts, kinetic typographers, animation wizards, visual communication specialists, and more. But above all else, we're your motion graphic video production partners.

Let's collaborate, explore your vision, and discover how Advids' motion graphic videos can elevate your brand and captivate your audience. Our team's combined experience in design, animation, and storytelling ensures a unique and impactful final product, meticulously crafted to meet your specific needs.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • 97% of businesses that implement content-based lead generation report marketing success.
  • 71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
  • 56% of marketers using TikTok will increase their investment in 2024, the highest of any platform.
  • Around 57% are gearing up to pour more resources into their video efforts this year.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Motion Graphic
Motion Graphic Experience
Video Creation FAQ
Motion Graphic Video Examples
What is Motion Graphic Video?
Motion Graphic Video Production
Production Process
Video Use Cases
Motion Graphic Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Motion Graphic Video Production Service - What We Offer

Engage your audience and elevate your brand with the power of motion graphic videos. Advids is a video creation service company that specializes in producing high-quality motion graphic videos for businesses. We understand the importance of captivating visuals and compelling storytelling in today's digital landscape. Our team of experienced designers and animators are dedicated to crafting visually stunning and engaging videos that effectively communicate your message and achieve your business goals.

Here are some types of motion graphic videos that Advids offers:

  • Explainer Videos: Simplify complex ideas and showcase your products or services in an easy-to-understand way.
  • Product Demo Videos: Demonstrate the features and benefits of your products with visually appealing animations.
  • Brand Story Videos: Tell your brand's story and connect with your audience on an emotional level.
  • Social Media Videos: Create eye-catching videos optimized for different social media platforms.
  • Marketing & Advertising Videos: Promote your products or services with engaging and persuasive visuals.
  • UI/UX Animation Videos: Showcase the user experience of your website or app with interactive animations.

All Work 3D Work

How Advids pricing work for Motion Graphic Videos?

At Advids offers transparent, value-driven motion graphic video production pricing with a fixed-fee model. This ensures predictable budgeting, eliminates surprises, fosters creative collaboration, and delivers exceptional results. We're dedicated to providing a premium motion graphics video creation experience that consistently exceeds expectations.

Our all-inclusive pricing includes:

Predictable Motion Graphic Video Budget: Clear, comprehensive cost breakdowns and fixed fees covering everything within the project scope, offering budget control from the outset.
Client-Centric Approach: We prioritize your vision. Minor edits and feedback are handled swiftly and flexibly. Our experienced team and creative talent collaborate to achieve your goals, regardless of project complexity.
Streamlined Project Management: Dedicated project leads ensure seamless animated video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Unwavering Transparency: Every detail is included, from concept to licensing. No surprises, just consistent delivery and ongoing support.

Motion graphics video production costs are influenced by factors like video length, animation complexity, and the level of detail. Our fixed-fee pricing model provides transparency and predictability, allowing you to focus on your project's creative aspects. Multiple revisions are included in all packages, and the project experience and creative talent remain consistent across all budgets. We believe in delivering exceptional value at every price point.

Here's an example of motion graphic video pricing for a novel bio-engineered water purification device targeting environmentally conscious consumers. The goal is to showcase its unique technology and benefits. All pricing below is for a 60-second video.

Clean Design (USD 1000-1500): A minimalist aesthetic with smooth transitions and subtle kinetic typography. Focuses on core functionality and key product benefits, emphasizing clear communication and visual appeal.
Conceptual Animation (USD 1500-2000): Incorporates stylized visuals, iconography, and data visualization to explain the water purification process. Highlights the science behind the technology using animated infographics and motion design.
Dynamic Storytelling (USD 2000-3000): Employs character animation and environmental storytelling to depict the device's impact on clean water access. Connects emotionally with viewers through visual narrative and animated storytelling.
Detailed Visualization (USD 3000-4500): Showcases the device's internal workings with detailed 2D animation, cutaways, and exploded views. Provides a deep dive into the technology using advanced animation techniques and visual effects.
Integrated Product Showcase (USD 4500-6000): Combines live-action footage of the device with motion graphics, text animations, and product demonstrations. Creates a comprehensive and engaging brand experience through mixed-media motion graphics.


What content team from Advids is assigned and their expertise?

At Advids, we assign a dedicated team of motion graphic specialists to elevate your brand's visual storytelling. We meticulously craft compelling narratives and stunning visuals, transforming complex ideas into engaging motion graphics that resonate with your target audience. Our team seamlessly blends creative vision with your marketing objectives, delivering impactful video content that drives results. Each motion graphic video creator brings a unique blend of artistic flair, technical expertise, and a deep understanding of motion design principles to every project.

Your dedicated project team includes:

Creative Director: Leads research, scripting, visualization, and messaging, ensuring your motion graphic video aligns perfectly with your brand vision. They champion the project from concept to completion, guiding the team and maintaining a cohesive creative direction.
Motion Designer: This visual effects and animation expert brings your story to life through dynamic graphics, fluid transitions, and captivating kinetic typography. They possess a keen eye for detail and a passion for creating visually stunning motion pieces.
Storyboard Artist: Visualizes the narrative flow, creating a detailed blueprint for the motion graphic. Their storyboards provide a clear roadmap for the animation process, ensuring a seamless transition from concept to final product. They are experts in visual communication and pacing.
Animator: Our animators bring static graphics to life, using advanced software and techniques to create seamless animations, character animations, and captivating visual effects. They are skilled in 2D and 3D animation, adding dynamic energy to your motion graphic video production.
Sound Designer: Crafts a rich audio landscape that complements the visuals, enhancing the emotional impact of your motion graphic. They expertly select music, sound effects, and voiceovers, creating an immersive auditory experience. They are masters of audio mixing and sound editing.
Video Editor: Polishes the final product, ensuring seamless transitions, color correction, and optimal visual quality. They are experts in video editing software and post-production techniques, adding the finishing touches that perfect your motion graphic. They ensure a smooth, polished final cut.


What experience Advids has in Motion Graphic Video production?

Advids' creative team possesses extensive experience in motion graphic video production, crafting visually captivating narratives. Our design capabilities span a diverse range of motion design styles, from kinetic typography and iconography to 3D object integration and abstract visual storytelling. We leverage our deep understanding of design principles, animation techniques, and video production workflows to deliver exceptional motion graphics that elevate brands and achieve business objectives. Our motion graphic specialists and designers meticulously research your needs to ensure that every element of the video, from concept to final render, aligns perfectly with your vision and message.

Our video production expertise and industry experience:

Industries: We've partnered with clients across various sectors, including technology, healthcare, education, architecture, and marketing, transforming complex data and abstract concepts into compelling motion graphic content. Our industry knowledge allows us to create videos that resonate with target audiences, addressing specific pain points and showcasing unique value propositions. We understand the nuances of each industry, ensuring our motion graphics are both visually appealing and strategically effective.

Years: With 12 years of experience crafting impactful video content, we've honed our skills in producing various motion graphic formats, including explainer videos, product demos, brand stories, and social media content. We've adapted our techniques to stay ahead of the curve, ensuring our videos are always fresh, innovative, and engaging.

How we produce unique videos: We begin every project with in-depth research, exploring the target audience, the competitive landscape, and current motion graphic design trends. We believe that understanding the "why" behind a video is as crucial as the "what." We analyze data, conduct user research, and collaborate closely with our clients to develop a deep understanding of their business objectives. This meticulous research forms the foundation of our creative process, enabling us to craft motion graphic videos that are both visually stunning and strategically aligned with our clients' goals. We consider every aspect of the video production process, from color palettes and typography to animation styles and sound design, to create a cohesive and impactful viewing experience. We are passionate about pushing the boundaries of motion graphic design, exploring new techniques and technologies to deliver truly unique and memorable videos.


FAQ

yellow Designity FAQ shape
View more icon. Plus icon inside an orange shape.
Can Advids provide client references for similar motion graphic projects?

Absolutely! We're happy to share client testimonials and showcase relevant motion graphic projects. See the Advids advantage firsthand.

View more icon. Plus icon inside an orange shape.
What information do I need to provide for the initial brief?

To kickstart your motion graphic journey, share your goals, target audience, style preferences, key messages, and any existing assets. Let's create something amazing together!

View more icon. Plus icon inside an orange shape.
What video language and localization services does Advids offer?

Reach a global audience! We offer voiceovers in 78 languages, ensuring your message transcends borders. Expand your reach with Advids.

View more icon. Plus icon inside an orange shape.
What support does Advids offer after video delivery for future edits?

We're here for the long haul. We provide raw files and streamlined update processes for easy future edits. Partner with us for ongoing support.

View more icon. Plus icon inside an orange shape.
How does Advids manage the motion graphic video production process?

Advids expertly manages motion graphic video production through a collaborative, milestone-driven process. Client feedback is key at every stage, ensuring your vision is realized. Connect with us to discuss your project!

View more icon. Plus icon inside an orange shape.
How does Advids approach scripting for motion graphic videos?

We craft compelling scripts that resonate with your audience and achieve your video objectives. Let's tell your story!

View more icon. Plus icon inside an orange shape.
How does Advids incorporate my brand guidelines into the video?

Your brand is unique. We seamlessly weave your guidelines into every video element, from color to typography. Let your brand shine!

View more icon. Plus icon inside an orange shape.
Who will be my main point of contact at Advids?

Your dedicated Customer Success Manager and Creative Director will be your trusted guides throughout the project. Experience personalized attention.

View more icon. Plus icon inside an orange shape.
What quality management processes does Advids use?

Quality is paramount. We use milestone approvals, online feedback tools, and creative director reviews to ensure excellence. Experience the Advids difference.

View more icon. Plus icon inside an orange shape.
Does Advids handle end-to-end motion graphic video production?

Yes! We handle every aspect of motion graphic video production, from concept to delivery. Let us bring your vision to life.

View more icon. Plus icon inside an orange shape.
How many revisions are included in the quoted price?

Minor edits are included. Larger scope changes may require a budget adjustment, which we'll discuss transparently. Let's chat about your vision!

View more icon. Plus icon inside an orange shape.
How does Advids manage projects and client communication?

We use Slack, Zoom/Google Meet, and dedicated project portals for seamless communication and efficient project management. Experience effortless collaboration.

View more icon. Plus icon inside an orange shape.
How experienced is the Advids motion graphic video production team?

Our award-winning motion graphic team boasts 60 specialists and 9 years of experience, delivering over 170 captivating videos. Ready to elevate your brand?

View more icon. Plus icon inside an orange shape.
What different styles of motion graphics can Advids produce?

From minimalist to dynamic, we master diverse motion graphic styles. Explore our portfolio and discover the perfect fit for your brand.

View more icon. Plus icon inside an orange shape.
What is the typical turnaround time for a motion graphic video?

While turnaround time depends on project scope, most motion graphic videos are delivered within 3-8 weeks. Contact us for a personalized timeline.

Motion Graphic Video Examples

1. AppFolio

Get pricing of the video
AppFolio Property Manager is a software designed to streamline workflows and boost productivity in the property management industry. The video is designed to showcase the benefits of using AppFolio to automate processes and improve efficiency.

Video Design - The video uses a clean, modern, and minimalist design style with bright colors and bold graphics. The animation uses a mix of 2D and 3D elements to create an engaging and visually appealing experience. Simple backgrounds and clear, concise typography ensure that the viewer's attention is focused on the software's features and functionalities. This is an example of an effective Motion Graphic Video with smooth animations, dynamic transitions, and a bright color scheme to highlight the simplicity and ease of use of the AppFolio software.

The use of animated visuals in the video provides a clear and easily digestible explanation of the software's features and benefits. This method of communication effectively drives the video goal of demonstrating the value of AppFolio and encourages viewers to learn more about the software. The video maintains a professional, informative, and slightly upbeat tone that is appropriate for the target audience of property managers, real estate professionals, and property investors.

2. Groundup AI

Get pricing of the video
Groundup AI has developed an AI-powered predictive maintenance platform, which helps industrial machinery and heavy equipment owners to prevent unplanned breakdowns. The video is designed to inform and persuade potential clients about the benefits of this solution.

Video Design - The video uses a combination of animated graphics, flat design and bold text to illustrate the challenges of traditional maintenance practices and how Groundup AI can help. The Motion Graphic Video utilizes simple animations, gears, and a conveyor belt, all in a flat style, to represent the core components of industrial machinery. The use of flat colors and clear visuals makes the video easily understandable, even for those unfamiliar with the subject matter.

The video's concise narrative, animation, and design effectively convey the benefits of Groundup AI's platform and how it can help businesses address the challenges of unplanned downtime. The tone of the video is professional, informative, and solution-oriented. This approach helps to build trust with potential clients and emphasize the value proposition of Groundup AI's predictive maintenance solution.

3. webdew

Get pricing of the video
This video is designed to showcase Chemishield Aphex, a cloud-based platform that optimizes chemical waste streams for cost-effective disposal. The goal of the video is to introduce this innovative solution and highlight its benefits for laboratories.

Video Design - This video showcases an appealing Motion Graphic Video style. The graphics are simple, with a clean and minimalist design. Blue is the primary color used, creating a consistent look. The characters are simple, and the overall style is lighthearted and engaging.

The video uses visuals and animation to effectively communicate the complex topic of chemical waste management. The use of animated containers, chemicals, and lab equipment helps visualize the problem and the solution. The video also uses animations to illustrate how the platform works and the benefits it provides. By using a simple and engaging style, the video effectively connects with the target audience and highlights the value of the solution. The bright blue color palette and minimalist design convey a sense of safety and efficiency, aligning with the product's key benefits. The video is easy to follow and understand, making it effective for promoting the product and attracting new customers.

4. AWS

Get pricing of the video
AWS Built-in solutions are designed to help businesses increase efficiency in their cloud journey. This video is designed to introduce the benefits of AWS built-in software and demonstrate how it can help customers meet their business goals.

Video Design - This Motion Graphic Video uses a clean, minimalist style with simple lines and geometric shapes. The use of white lines on a dark blue background creates a modern and professional aesthetic. The video uses subtle animations to highlight key features and benefits, such as the automation of deployment processes and the use of pre-fabricated modular code sets. The graphics are crisp and well-defined, ensuring that the message is delivered clearly and effectively.


The visual style of the video is highly effective in communicating the benefits of using AWS Built-in solutions. The clean and modern design conveys a sense of professionalism and reliability. The use of animation helps to simplify complex technical concepts and makes the video more engaging for the viewer. The overall tone of the video is positive and reassuring, highlighting the potential benefits of AWS Built-in solutions for businesses.

5. Atlassian

Get pricing of the video
Atlassian is a platform that helps break down information silos and connect teams, tools, and data. The video is designed to explain the importance of this platform and how it can solve these issues.

Video Design - The video uses a Motion Graphic Video style that features clean, modern graphics with a vibrant color palette. This style makes it engaging and visually appealing, enhancing the understanding of the platform’s features and how it connects different aspects of work. It utilizes geometric shapes and vibrant color transitions to bring the idea of connecting work pieces together, which is the main function of the platform.

The video's visual design effectively communicates its objective by using simple and relatable imagery. The use of vibrant colors and simple animations enhances the understanding of the platform's functionality, making it easy to understand how it can benefit businesses. The video's clear and concise message, combined with its visually engaging style, contributes to a positive and professional tone. This style captures the essence of the Atlassian platform, focusing on how it helps teams to better manage their workflow and make decisions effectively.

What is Motion Graphic Video?

Motion Graphic Video is a type of video production that uses animated graphic design to tell a story or convey information. It combines text, shapes, illustrations, and other graphic elements with animation and sound to create engaging and visually appealing content.

Motion Graphic Videos are commonly used for marketing and advertising, explainer videos, educational content, social media posts, and website landing pages. They can be used to explain complex concepts, showcase products or services, or simply entertain and engage viewers.

Motion Graphic Video Production

Motion Graphic Video Production is the process of creating a Motion Graphic Video, from concept development to final delivery. It involves a team of skilled professionals, including designers, animators, sound designers, and editors, who work together to bring the video to life.

A typical motion graphic video production timeline can range from 2-6 weeks, depending on the complexity and length of the video. High-quality Motion Graphic Video production involves meticulous planning, creative design, skillful animation, and careful attention to detail to ensure a polished and effective final product.

Production Process

  • Concept & Scripting: Define the video's message, target audience, and storyline.
  • Style Frames & Storyboarding: Create visual representations of key scenes and transitions.
  • Illustration & Design: Develop custom graphics, characters, and backgrounds.
  • Animation & Compositing: Bring elements to life with movement, effects, and transitions.
  • Sound Design & Music: Add audio elements to enhance the video's impact.
  • Voiceover Recording: Incorporate professional narration or dialogue.
  • Editing & Refinement: Fine-tune timing, pacing, and visual elements.
  • Rendering & Export: Generate the final video file in the desired format.
Image

Video Use Cases

Motion Graphic Video production focuses on five main things: clear communication, visual appeal, engaging storytelling, brand consistency, and targeted audience engagement. These elements work together to create a video that is both informative and entertaining.

The best Motion Graphic Video creations have these visual characteristics: bold colors, clean typography, dynamic transitions, creative use of shapes and illustrations, and a consistent visual style that aligns with the brand's identity.

Motion Graphic Videos are among the most popular video production types because they are versatile, cost-effective, and highly engaging. They can be used for a wide range of purposes, from explaining complex concepts to promoting products and services, and they are proven to capture attention and drive results.

Motion Graphic Video Benefits

Captivating Visual Storytelling

Captivating visual storytelling is a powerful way to engage your audience and leave a lasting impression. Motion graphic videos use animation, graphics, and sound to create a dynamic and immersive experience that captures attention and conveys information effectively. That's where Motion graphic videos come in, they allow you to tell stories in a way that is both visually appealing and informative.

Engaging Data Visualization

Engaging data visualization is essential for making complex information accessible and understandable. Motion graphic videos can transform raw data into compelling visuals that highlight trends, patterns, and insights. Using Motion graphic videos, you can create dynamic charts, graphs, and infographics that bring data to life and make it easy for viewers to grasp key takeaways.

Compelling Brand Storytelling

Compelling brand storytelling is crucial for building emotional connections with your audience. Motion graphic videos can help you craft narratives that showcase your brand's values, personality, and mission. With Motion graphic videos, you can create engaging animations that tell your brand's story in a way that resonates with viewers and leaves a lasting impression.

Informative Product Animation

Informative product animation is a great way to showcase the features and benefits of your products. Motion graphic videos can create detailed animations that demonstrate how your products work, highlight their key functionalities, and emphasize their unique selling points. Incorporating Motion graphic videos into your product demonstrations can make them more engaging and memorable for potential customers.

Intuitive User Interface

Intuitive user interface is essential for creating a seamless and enjoyable user experience. Motion graphic videos can be used to create interactive tutorials and demos that guide users through your product's interface. Your Motion graphic videos can help users understand how to navigate your product, access its features, and complete tasks efficiently.

Clear Process Animation

Clear process animation is vital for explaining complex processes in a simple and understandable way. Motion graphic videos can create step-by-step animations that break down intricate processes into easily digestible segments. Using Motion graphic videos, you can create animations that illustrate each stage of a process, making it easier for viewers to follow and understand.

Interactive Content

Interactive content is a great way to engage your audience and encourage participation. Motion graphic videos can be used to create interactive experiences that allow viewers to explore information, make choices, and interact with your content. With Motion graphic videos, you can create animations that respond to user input, providing a more dynamic and engaging experience.

Seamless onboarding Experience

Seamless onboarding experience is crucial for helping new users get started with your product or service. Motion graphic videos can create engaging onboarding tutorials that guide users through the initial setup process. Your Motion graphic videos can provide clear instructions, highlight key features, and make the onboarding process more enjoyable for new users.

Effective Explainer Videos

Effective explainer videos are a powerful tool for communicating complex ideas and concepts. Motion graphic videos can create engaging and informative explainer videos that simplify complex information and make it easy for viewers to understand. That's where Motion graphic videos come in, they can break down complex topics into easily digestible segments, making them more accessible to a wider audience.

Memorable Animated Logos

Memorable animated logos are a great way to make your brand stand out. Motion graphic videos can create dynamic and eye-catching animated logos that add a touch of personality and professionalism to your marketing materials. Your Motion graphic videos can help you create a unique and memorable brand identity that sets you apart from the competition.

Engaging Marketing Campaigns

Engaging marketing campaigns are essential for capturing attention and driving conversions. Motion graphic videos can create dynamic and visually appealing marketing materials that grab attention and leave a lasting impression. With Motion graphic videos, you can create animations that tell compelling stories, showcase your products or services, and encourage viewers to take action.

Educational Content

Educational content is a great way to share knowledge and expertise with your audience. Motion graphic videos can create engaging and informative educational materials that make learning fun and accessible. The best Motion graphic videos can simplify complex concepts, illustrate key points, and make learning more enjoyable for viewers.

Increase Video Engagement

Compelling Visual Storytelling

Compelling visual storytelling is the key to creating engaging motion graphic videos. It's about crafting narratives that capture attention, evoke emotions, and leave a lasting impression. Think about the story you want to tell, the emotions you want to evoke, and the message you want to convey.

Innovative Design to Capture Attention

Innovative design is essential for creating motion graphic videos that stand out. It's about using creative visuals, dynamic animations, and engaging sound design to capture attention and keep viewers hooked.

interactive elements for Engagement

Interactive elements are a great way to make motion graphic videos more engaging. Think about ways to encourage viewers to participate, explore information, and interact with your content.

Image

Video Script

Compelling Narrative Structure

Compelling narrative structure is the foundation of a great motion graphic video script. It's about crafting a story that flows naturally, keeps viewers engaged, and delivers a clear message.

visual storytelling Techniques

Visual storytelling techniques are essential for creating motion graphic videos that are both informative and engaging. Think about how you can use visuals, animations, and sound to tell your story in a way that is both visually appealing and memorable.

Clear Call to Action

A clear call to action is essential for guiding viewers to take the next step. It's about telling viewers what you want them to do after watching your video, whether it's visiting your website, making a purchase, or subscribing to your channel.

Pre Production Guide

Comprehensive Planning for Success

Comprehensive planning is essential for creating a successful motion graphic video. It's about outlining your goals, defining your target audience, and developing a clear vision for your video.

Strategic Storyboarding for Visuals

Strategic storyboarding is a crucial step in the pre-production process. It's about creating a visual roadmap for your video, outlining each scene, animation, and transition.

Detailed Script for Clarity

A detailed script is essential for ensuring that your motion graphic video is clear, concise, and engaging. It's about outlining the narrative, dialogue, and voiceover for your video.

Pre Production Steps for Motion Graphic Video

  • Define Scope & Goals
  • Target Audience Research
  • Storyboard Development
  • Script Writing & Refinement
  • Voiceover Recording
  • Music & Sound Design

Recommended Reading