Product Screencast Video Creation

Videos To Supercharge Product Adoption

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6000+ Videos created for 3400+ startups and enterprises
Product Screencast Video Creation

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Through concise visuals and expert narration, product demos effectively showcase your product's features and functionality.

Engaging, product screencast videos simplify complex concepts, making it easier for your audience to understand your product's value proposition.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Ruben D. Henriquez
Audioprosthologist, Wise Hearing

Very professional. Great work in a timely manner. Very fair prices. ADVIDS produced two videos for us so far. We are extremely happy with the results. Thank you ADVIDS!!

tracy mcnaughton
Managing Partner, Clean Energy Talent

Wonderful experience, they listened to our vision, improved it some more and then made it come to life.

Great communication, loved the collaborative platform we could all log in to to share ideas and review drafts. A flawless and smooth process from A-Z. Lovely team of hard working people, with great customer care. 10/10 guys - thanks for everything!!

Tom Mahoney
Digital Marketing Manager, Serious Sport Group

The ADVIDS team have been a pleasure to work with. Their revision process is fantastic and gives you peace of mind that they will deliver on the exact vision you have for your business. Our 2D animation video has been a huge success and we are now in the process of having another one created. Highly recommend!!!

Tony Lacy-Thompson
Growth and Product Marketing Director, Dhyan Networks

I worked with the ADVIDS team on an explainer video for Dhyan Networks and Technologies, explaining the benefits and challenges of smart street lighting and our Ohli product. Months and months and months. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around. But you do need to give them explicit instructions. Good value for the money.


About Advids


At Advids, we're a team of empathetic and insightful creatives specializing in product screencast video production since 2012. We are screencast specialists, UI/UX enthusiasts, motion graphic artists, voiceover artists, sound designers, and video editors. We've been called a screencast video production company, a product demo video agency, a software tutorial expert, screen recording masters, and more. But above all else, we're your product screencast video production partners.

Let's collaborate, explore the nuances of your product, and discover how compelling screencast videos can elevate your brand and drive conversions. We blend technical expertise with creative storytelling, ensuring your product's value shines through in every frame. Our meticulous approach to scripting, recording, and editing guarantees a polished and professional final product.

Our clients trust Advids for product screencasts. Here is why we believe in the power of videos.

  • 47% of marketers report researching audiences as the top factor that leads to content success.
  • 19% of folks break up their videos, particularly long-form ones, into chapters.
  • 89% of marketers see a positive ROI when delivering a personalized experience.
  • Video streaming is estimated to account for 91% of global internet traffic by 2024.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk


Product Screencast Video Creation - What We Offer


Product screencast videos are compelling tools for showcasing your product's features and benefits to potential customers. At Advids, we specialize in creating high-quality product screencast videos that engage your audience and drive conversions. Our team of experienced video creators understands the nuances of effective product demonstrations and employs proven techniques to deliver impactful videos tailored to your specific business needs.

Here are some types of product screencast videos we offer:

  • Product Demo Videos: Showcase your product's features and benefits in action.
  • Tutorial Videos: Provide step-by-step guidance on how to use your product effectively.
  • Explainer Videos: Simplify complex concepts and explain your product's value proposition in an easy-to-understand manner.
  • Software Demo Videos: Demonstrate the capabilities of your software application and highlight its key functionalities.
  • App Demo Videos: Showcase the user experience and features of your mobile application.
  • Training Videos: Create engaging training materials for your employees or customers on how to use your product.
  • Product Update Videos: Announce new features, improvements, and updates to your existing product.
  • Personalized Product Videos: Tailor videos to specific customer segments or use cases, enhancing their relevance and impact.


How Advids pricing work for Product Screencast Videos?


At Advids, we champion transparent, value-driven product screencast video production pricing. Our fixed-fee model ensures budget predictability, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium product screencast video creation experience that consistently exceeds expectations.

Our all-inclusive pricing features:

Predictable Budget:Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, giving you budget control from the start.
Client-Centric Approach:We focus on realizing your vision, not adding unnecessary costs. Minor edits and feedback are handled swiftly and flexibly. Our experienced team and creative talent collaborate to achieve your goals, regardless of project complexity.
Streamlined Project Management:Dedicated project leads ensure seamless product screencast video creation and efficient feedback integration. Fixed costs expedite approvals, optimizing project delivery.
Unwavering Transparency:Every detail is included, from script to licensing. No surprises, just consistent delivery and ongoing support.

Product screencast video production cost depends on factors like video length, complexity, animation style, and revisions. Our fixed-fee structure simplifies budgeting, ensuring transparency and predictability. We offer various product screencast video pricing options to suit diverse needs and budgets. Multiple revisions are included in all packages. The project experience and creative talent provided for each video remains consistent, irrespective of the budget.

Let us take an example of a product screencast video for a novel bio-engineered seed coating technology designed to enhance crop yields and resilience. The goal is to educate potential distributors and agricultural companies about the product's benefits and application process. All pricing below is for a 60-second product screencast video.

Clean Interface Demo (USD 1000-1500): Screen recording showcases the seed coating application process with clear annotations and callouts. Emphasizes user-friendliness and key features.
Enhanced Visuals (USD 1500-2000): Combines screen capture with motion graphics illustrating microscopic views of the seed coating and its interaction with the seed, enhancing visual interest and educational value.
Scientific Visualization (USD 2000-3000): Integrates 3D models and animations of plant growth, demonstrating the impact of the seed coating on root development and overall crop health. Employs visual storytelling to explain complex scientific concepts.
Comparative Analysis (USD 3000-4500): Incorporates data visualization and charts comparing crop yields with and without the seed coating, highlighting its effectiveness and return on investment. Features split-screen comparisons and animated graphs.
Field Trial Showcase (USD 4500-6000): Combines on-location footage of field trials with screen recordings of the platform interface, showcasing real-world results and user testimonials. Employs cinematic editing and color grading for a polished, professional look.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of screencast video production specialists to elevate your product demos and tutorials. We meticulously craft engaging screen recordings with clear narrations and intuitive visuals, transforming complex processes into compelling video content. Our product screencast video creators blend technical expertise with creative storytelling, ensuring your software or product truly shines. Each Advids team member combines a deep understanding of user experience with cutting-edge video production techniques to deliver high-impact screencasts that drive conversions.

Your dedicated project team includes:

Creative Director: Leading the project vision, our Creative Director researches your product, scripts the screencast, and visualizes the optimal flow for maximum viewer engagement. They ensure a clear and concise message, guiding the team to create a compelling product showcase.
Screencast Specialist: Our Screencast Specialist is a master of screen recording software, capturing crystal-clear footage of your product in action. Their expertise ensures smooth transitions, highlighting key features and benefits with precision and visual clarity.
Motion Graphics Designer: This designer adds visual flair to your screencast with animated elements, callouts, and lower thirds. They enhance the viewing experience, making complex information easily digestible and visually appealing.
Voiceover Artist: Our professional Voiceover Artist delivers a clear and engaging narration, guiding viewers through the product demo or tutorial. Their expertise in vocal delivery and tone ensures a captivating and informative experience.
Sound Designer: The Sound Designer creates a polished audio landscape, incorporating music and sound effects to enhance the screencast’s impact. They ensure a professional and immersive audio experience, complementing the visuals and narration.
Video Editor: Our skilled Video Editor assembles all the elements, seamlessly integrating screen recordings, motion graphics, voiceover, and sound design. They ensure a polished final product, optimizing the screencast for various platforms and maximizing viewer engagement.


What experience Advids has in Product Screencast Video production?


Advids' creative team specializes in producing product screencast videos that transform complex software functionalities and product features into clear, concise, and engaging tutorials. Our design capabilities include screen recording, motion graphics, voiceover narration, and intuitive visual cues to create informative and visually appealing screencasts. We leverage our deep understanding of user experience (UX) principles and video production best practices to create videos that enhance user comprehension, drive product adoption, and boost customer satisfaction.

Our video production expertise spans various industries and years of experience:

Industries: We've created product screencast videos for diverse sectors, including SaaS, e-learning, FinTech, healthcare, and e-commerce. Our videos simplify product onboarding, demonstrate key features, and address frequently asked questions. Our industry specialists understand sector-specific user needs and product functionalities, allowing us to create screencasts that resonate with target audiences and achieve specific business objectives. This knowledge allows us to incorporate relevant terminology, address common pain points, and showcase the product's value proposition within the context of each industry.

Years: With 12 years of experience simplifying complex information through video, we’ve honed our expertise in creating product demos, training videos, and explainer videos that drive results. We've adapted our techniques to leverage the latest software and technologies, ensuring our product screencast videos are modern, engaging, and effective.

Our unique approach: We begin every product screencast video project with thorough research, analyzing the target audience, understanding the product's key features and benefits, and identifying the core message. We meticulously plan each screen recording, incorporating clear and concise narration, highlighting key functionalities with visual cues, and using motion graphics to enhance engagement. We apply visual storytelling principles to ensure the video is not just informative but also visually compelling and easy to follow. We believe in iterative feedback and collaboration, working closely with our clients throughout the production process to ensure the final product meets their needs and exceeds their expectations.


FAQ

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How does Advids manage the product screencast video production process?

Advids expertly manages product screencast video production through a collaborative, milestone-driven process. Client feedback is integrated at each stage, ensuring your vision is realized. Ready to elevate your product demo? Let's chat!

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How do you handle scripting for product screencast videos?

We collaborate closely with you to develop scripts that highlight your product's value proposition and engage your audience. Let's craft a story that sells.

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How do you ensure adherence to my brand guidelines?

Your brand guidelines are our compass. We meticulously adhere to them throughout the entire production process. Showcase your brand with confidence.

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Who will be my main point of contact throughout the project?

Your dedicated Customer Success Manager and Creative Director will be your trusted guides throughout the project. Enjoy personalized support every step of the way.

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What quality management processes does Advids employ?

Advids employs rigorous quality management: * Milestone approvals. * Online feedback tools. * Creative Director review. Rest assured, your screencast will meet the highest standards.

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What is Advids' process for end-to-end video production?

Our end-to-end process covers everything from initial consultation and scripting to animation, editing, and final delivery. Experience a streamlined production journey.

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How many revisions are included in the standard package?

Minor edits are included. Larger revisions may require a budget adjustment, ensuring transparency and quality. Let's discuss your vision!

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How does Advids manage projects and client communication?

Advids utilizes Slack, Zoom/Google Meet, and dedicated project portals for seamless communication and project management. Stay connected, stay informed.

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How experienced is the Advids team in screencast video production?

Our seasoned team boasts 9 years of experience and over 170 successfully delivered video projects. Trust our expertise to create a screencast that shines.

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What different styles of screencast videos can Advids produce?

From minimalist to dynamic, we create screencasts in various styles tailored to your brand. Explore the possibilities with us.

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What is the typical turnaround time for a product screencast video?

Expect a typical turnaround of 3-8 weeks, depending on project scope and complexity. We'll provide a precise timeline after discussing your specific needs.

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Can you provide client references for similar screencast projects?

Absolutely! We're happy to connect you with past clients for references. See our expertise in action.

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What information do you need from me to create a compelling brief?

Craft a compelling brief with: * Product's star features and functions. * Target audience and core message. * Visual style and tone preferences. * Inspiring screencast examples. Collaborate with us to define your perfect screencast.

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What video language and localization options are available?

Advids offers video translation and localization in 78 languages, expanding your reach globally. Connect with your audience worldwide.

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What post-delivery support do you offer for future edits?

Beyond delivery, we offer: * Ongoing support for minor updates. * Collaborative planning for larger changes. Your screencast will stay fresh and relevant.


Product Screencast Video Examples

1. Leica Geo

Leica Geo is a company that provides fleet management, theft deterrence, and location solutions for total stations. The video is designed to inform viewers about the features and benefits of LOC8.

Video Design -
This is a Product Screencast Video which focuses on illustrating how the LOC8 product works. Simple, clean graphics make the video easy to understand. Animated maps are used to depict the key features and functionalities of the software. The animation style is minimalistic, with a consistent use of a grey and green color palette.

The clean design style of the video reflects the design philosophy of the brand, which is all about simple, functional solutions. The animation is clean, concise and focused on communicating the benefits of the product rather than unnecessary visual flair. This is a key element in making the video a good “Product Screencast Video” as it helps viewers understand the product and its features without being distracted by flashy visuals. The video's simplicity highlights the straightforward functionality of the LOC8, reflecting the overall user-friendly nature of the product. The use of a consistent color palette reinforces the brand identity and creates a cohesive visual experience for the user. The tone of the video is professional, informative and reassuring. The video assures the viewer about the safety of their instruments and provides peace of mind knowing that their total stations are always secure.

2. Relay Platform

Relay Platform is a platform built for insurance and reinsurance placement professionals, aimed at streamlining the risk transfer process. This video is designed to introduce the platform and highlight its key benefits.

Video Design - The video is a Product Screencast Video showcasing the functionality of the platform. It features a simple and clean visual style, with bright colors and clear animations that are easy to understand. The use of animated characters and icons effectively communicates the complex processes involved in reinsurance and insurance placement.

The video successfully communicates the objective of Relay Platform, which is to bring all aspects of the reinsurance and insurance placement process into one central location. This is achieved through the use of simple yet engaging graphics and animations that illustrate the platform’s key features and benefits. The video's tone is professional, informative, and persuasive, encouraging viewers to learn more about the platform.

3. Carta

Carta is a platform that helps companies manage their equity and cap table. The video is designed to introduce the platform and showcase how it simplifies the equity administration process.

Video Design - Carta's video is a simple and engaging Product Screencast Video. The clean, minimalist design uses a light blue background and white line art to emphasize the key features of the platform. Animated icons and graphs effectively communicate complex concepts like cap tables and stock certificates.

The minimalist visual style of the video clearly communicates the challenges of managing equity and the benefits of using Carta. The animation style is lighthearted and engaging, conveying that Carta's platform is designed to simplify complex processes. The use of icons effectively communicates the various features of the platform, making it easy for viewers to understand how Carta can benefit their business.

4. Blue Yonder

Blue Yonder helps retailers understand inventory availability and fulfillment across all channels. The video is designed to showcase how the company's software provides real-time insights that enable retailers to offer seamless and personalized experiences for customers.

Video Design -
The video uses a simple, minimalist graphic style that emphasizes clear visual communication. The use of flat icons and a limited color palette makes it an effective Product Screencast Video that highlights the features and benefits of Blue Yonder. The graphics are well-designed and easy to understand. The video flows smoothly from one screen to another.

The visual style of the video effectively communicates the benefits of Blue Yonder by demonstrating how its software helps retailers achieve greater inventory visibility. The video's animation style is engaging and emphasizes the importance of providing a seamless customer experience in today's omnichannel retail environment. This animation style contributes to a professional yet approachable tone.

5. Preno

Preno is a simple hotel management system designed to help accommodation owners save time. The video demonstrates how Preno can streamline front desk operations.

Video Design - The video employs a minimalist, modern design aesthetic. It features a Product Screencast Video format, with a clear and concise presentation of the platform's interface. Soft, muted color palettes enhance the visual appeal, and simple animations keep the video engaging without being overwhelming.

The video uses a mix of animation and product demonstrations, with a conversational tone that makes it feel relatable and informative. The animation style, combined with clear visuals and simplified UI, highlights the ease of use and functionality of the Preno platform. This visual approach reinforces the video's message and effectively communicates the key benefits of the product.

What makes Product Screencast Video unique

Product Screencast video production focuses on four main things: clear visuals, concise messaging, engaging storytelling, and professional audio. These elements work together to create a video that is both informative and enjoyable to watch.

The best Product screencast video creations have these visual characteristics: high-quality screen recordings, clear and concise text overlays, engaging animations, and a consistent visual style. These elements help to keep viewers engaged and focused on the content.

Product screencast videos are among the most popular video production types because they are versatile, cost-effective, and easy to produce. They can be used for a wide range of purposes, from explaining complex concepts to demonstrating simple tasks.


What is Product Screencast Video Design?

Product Screencast Video Design is the process of planning, creating, and editing screencast videos that are visually appealing, informative, and engaging. It involves storyboarding, screen recording, voiceover recording, editing, motion graphics, and sound design.

A typical Product Screencast Video Design project takes 2-4 weeks to complete, depending on the complexity and length of the video. High-quality output involves meticulous attention to detail, including clear visuals, professional audio, and engaging storytelling.


What is the Product Screencast Video Production process?

  • Storyboard and Script Development: Crafting a clear narrative and visual plan for the video.
  • Screen Recording: Capturing high-quality footage of the product or software interface.
  • Voiceover Recording: Adding a professional voiceover to guide viewers through the content.
  • Editing and Post-Production: Assembling the footage, adding music, transitions, and effects.
  • Motion Graphics and Animation: Enhancing the video with engaging visuals and animations.
  • Text and Graphic Overlays: Incorporating informative text and graphics to highlight key points.
  • Sound Design and Mixing: Creating a professional audio experience with music and sound effects.
  • Review and Feedback: Iterating on the video based on client feedback.
  • Final Delivery and Optimization: Exporting the video in various formats for different platforms.
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What makes Product Screencast Video unique

Product Screencast Video production focuses on four main things: clear visuals, concise messaging, engaging storytelling, and professional audio. These elements work together to create a video that is both informative and enjoyable to watch.

The best Product Screencast Video creations have these visual characteristics: high-?quality screen recordings, clear and concise text overlays, engaging animations, and a consistent visual style. These elements help to keep viewers engaged and focused on the content.

Product Screencast Videos are among the most popular video production types because they are versatile, cost-?effective, and easy to produce. They can be used for a wide range of purposes, from explaining complex concepts to demonstrating simple tasks.


Product Screencast Video benefits

Comprehensive product walkthrough

A comprehensive product walkthrough is a great way to show your customers how to use your Product. It can be used to demonstrate the features of your Product, how to set it up, and how to use it on a daily basis.

Engaging product demo

An engaging product demo can help your customers see the value of your Product. It can be used to show how your Product can solve their problems or make their lives easier.

Detailed product feature highlight

A detailed product feature highlight can help your customers understand the capabilities of your Product. It can be used to show how each feature works and how it can be used to benefit the user.

Clear product usage showcase

A clear product usage showcase can help your customers learn how to use your Product. It can be used to show how to perform specific tasks or to demonstrate the different ways that your Product can be used.

Informative product benefits explain

An informative product benefits explain can help your customers understand the value of your Product. It can be used to show how your Product can improve their lives or their businesses.

Step-by-step product workflow display

A step-by-step product workflow display can help your customers understand the process of using your Product. It can be used to show how to complete a task from start to finish.

Detailed product design explain

A detailed product design explain can help your customers understand the thought process behind your Product. It can be used to show how the design of your Product is intended to benefit the user.

Concise product comparison video

A concise product comparison video can help your customers understand the differences between your Product and your competitors' products. It can be used to show how your Product is superior in terms of features, functionality, or value.

Easy product setup guide

An easy product setup guide can help your customers get started with your Product. It can be used to show how to install and configure your Product.

Helpful product troubleshooting guide

A helpful product troubleshooting guide can help your customers solve problems they may encounter with your Product. It can be used to show how to fix common issues or to provide step-by-step instructions for resolving specific problems.

Clear product integration demo

A clear product integration demo can help your customers understand how your Product can be integrated with other products or services. It can be used to show how your Product can be used to enhance existing workflows or to create new ones.

Detailed product customization demo

A detailed product customization demo can help your customers understand how to personalize your Product. It can be used to show how to change settings, add features, or modify the appearance of your Product.


How to make Product Screencast Video engaging?

Captivating product screencast video

The key to creating a captivating product screencast video is to make it interesting and informative. It is important to keep the viewer engaged and to provide them with valuable information about your Product.

Informative product screencast video

A well-designed product screencast video is driven by the need to inform the viewer about your Product. It should be clear, concise, and easy to understand.

Interactive product screencast video

An interactive product screencast video is an engaging way to show your customers how to use your Product. It can be used to demonstrate the features of your Product, how to set it up, and how to use it on a daily basis.

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How to create Product Screencast Video script?

Comprehensive product screencast video script

The first step to creating a comprehensive product screencast video script is to identify your target audience. Once you know who you are trying to reach, you can tailor your script to their needs and interests.

Engaging product screencast video script

An engaging product screencast video script is one that is clear, concise, and easy to understand. It should also be interesting and informative, and it should keep the viewer engaged from beginning to end.

Informative product screencast video script

A well-written product screencast video script is an important part of creating a successful video. It should be clear, concise, and easy to understand, and it should provide the viewer with valuable information about your Product.


Step by step guide for Product Screencast Video pre production

Strategic product screencast video

The first step to creating a strategic product screencast video is to identify your target audience. Once you know who you are trying to reach, you can tailor your video to their needs and interests.

Engaging product screencast video

An engaging product screencast video is one that is clear, concise, and easy to understand. It should also be interesting and informative, and it should keep the viewer engaged from beginning to end.

Informative product screencast video

A well-designed product screencast video is driven by the need to inform the viewer about your Product. It should be clear, concise, and easy to understand.

- Define target audience

- Identify key features

- Create a storyboard

- Prepare product demo

- Choose recording software

- Prepare recording environment