Promotional Video Production Service

Promo Videos To Drive Awareness & Action

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Promotional Video Production Service

Boost Brand Awareness



Impactful videos leave a lasting impression, boosting brand recall and recognition.

Engaging videos captivate your audience and deliver your message with impact.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Holly Whalls
Managing Director, Whalls Group

It has truly been a pleasure working with Advids. They are efficient, punctual, responsive, and we really appreciate the way they regularly updated us on the timeframe of requested edits and project completion. It was very refreshing to work with a company that is so organized, polite and professional. We are happy to enthusiastically recommend their services as a first-rate company!

Jordi Llorens
CEO, Searcha

I was pleasantly surprised to be able to work with ADVIDS.

The result has been a very attractive video that will surely help us to attract new clients.

We would definitely recommend working with them, they are methodical, attentive and resolute.

Nina Smith
Marketing Manager, PDI

Advids have done several videos for us now (product launch videos and instructions for use).
They are extremely accommodating, efficient and easy to work with. They have a good process in place which enables you to feedback easily and they are very responsive.
Please note the output is only as good as the input, so the better you communicate what you want, the more satisfied you will be with the result. For the price you pay which I would consider to be excellent value for money, you can't expect lots of strategic support & direction - if I wanted that, I would approach a different type of video agency.

Marcin Rojek
Co Founder, byteLAKE

We have worked with Advids team on a couple of projects where their team helped my company (byteLAKE) create explainer videos for our AI products for manufacturing. It has been a pleasure to work with such a creative, attentive, professional and dedicated team. All has been delivered according to schedule, team was very open for suggestions and always came back with ideas. I totally recommend working with Advids.


About Advids


Advids is a crew of kind, thoughtful creatives specializing in promotional video production since 2012. We are storytellers, cinematographers, motion graphics artists, sound designers, colorists, and video editors dedicated to crafting compelling promotional content. We've been called a promotional video production company, a promo video agency, a product launch video specialist, marketing video gurus, sizzle reel experts, and more. But above all else, we're your promotional video production partners.

Let's get curious, dive in, and discover how the promotional videos Advids crafts can elevate your brand and drive results. Our combined experience in visual storytelling, impactful messaging, and targeted marketing ensures your promotional videos resonate with your audience and achieve your business goals.

Our clients trust Advids for promotional videos. Here is why we believe in the power of videos.

  • 85% of B2B marketers use content to generate leads as opposed to just 60% of B2C marketers.
  • Nearly 78% of businesses are eager to make more videos in 2024, while 21% are fine with keeping things steady from last year.
  • Facebook users watch 6 billion minutes of video every day.
  • Companies are increasing their video budgets by 25% year over year.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Promotional
Promotional Experience
Video Creation FAQ
Promotional Video Examples
What is Promotional Video?
Promotional Video Production
Production Process
Video Use Cases
Promotional Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Promotional Video Production Service - What We Offer


Promotional videos are a powerful tool for businesses to engage their target audience and boost brand awareness. Advids, a video creation service company, understands the importance of high-quality promotional videos in today's competitive market. We offer a range of video production services tailored specifically for businesses looking to elevate their brand and drive conversions. Our team of experienced video producers and animators are dedicated to crafting compelling narratives that resonate with your audience and deliver exceptional results.

  • Explainer Videos: Simplify complex concepts and showcase your product or service in an engaging and informative way.
  • Brand Videos: Tell your brand story, highlight your values, and connect with your audience on an emotional level.
  • Product Demo Videos: Provide a detailed overview of your product's features, benefits, and functionality.
  • Testimonial Videos: Build credibility and trust by showcasing positive customer experiences with your brand.
  • Social Media Videos: Create short, attention-grabbing videos optimized for different social media platforms.
  • Animated Videos: Bring your ideas to life with captivating animations that explain, engage, and entertain.
  • Recruitment Videos: Attract top talent by showcasing your company culture, values, and career opportunities.


How Advids pricing work for Promotional Videos?


Advids offers transparent, value-driven promotional video production pricing with a fixed-fee model for predictable budgets. This allows you to focus on creative collaboration and achieve exceptional results. We're dedicated to providing a premium video creation experience that exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear cost breakdowns and fixed fees ensure budget control from the outset, covering everything within the agreed scope.
Client Focus: We prioritize your vision. Minor edits and feedback are handled quickly, and our team collaborates to achieve your goals, regardless of project complexity.
Simplified Project Management: Dedicated project leads ensure seamless video creation and feedback integration. Fixed costs expedite approvals and streamline delivery.
Transparency: From concept to licensing, every detail is included. We offer consistent delivery and ongoing support.

We believe in a clear and transparent cost structure for your video projects. Our fixed fees cover everything outlined in the scope, giving you peace of mind and budget control from the start. Our experienced team and creative talent collaborate to meet and exceed your goals, no matter the project's complexity. Every detail, from script to licensing, is included in your video creation package. We provide consistent delivery and ongoing support that exceeds expectations.

Here's an example of promotional video pricing for a cutting-edge, AI-powered robotic surgical system designed to engage surgeons and hospital administrators: (All prices are for a 60-second video with multiple revisions included.)
Clean Product Showcase (USD 1000-1500): Sleek visuals highlight the system's design and key features through close-ups, smooth camera movements, and minimalist graphics. Emphasis on product design and user interface.
Surgical Procedure Visualization (USD 1500-2000): Stylized 3D animation demonstrates the system's precision and minimally invasive nature, showcasing the surgical workflow and patient benefits.
Patient Testimonial Integration (USD 2000-3000): Combines product shots with patient testimonials to create an emotional connection and build trust, focusing on real-world impact and storytelling.
Operating Room Environment Simulation (USD 3000-4500): Creates a realistic operating room environment to showcase the system's integration and workflow during surgery, highlighting OR integration and team collaboration.
Hybrid Approach with Microscopic Detail (USD 4500-6000): Integrates live-action footage of surgeons with detailed 3D animation of the robotic instruments at work, emphasizing precision and control. This option combines live action with microscopic visualization and technical details.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of promotional video production specialists to elevate your brand’s message. We meticulously craft compelling narratives and impactful visuals, transforming your marketing objectives into engaging video content that resonates with your target audience. Our team seamlessly blends creative vision with strategic storytelling, delivering high-quality promotional videos that drive results. We champion brand-focused video marketing strategies, ensuring every project aligns perfectly with your vision and goals.

Your dedicated project team includes:

Creative Director: Leading the project, the Creative Director spearheads research, scripting, and visualization, ensuring your promotional video’s message is clear, concise, and captivating. They shape the video's core message and visual style.
Video Producer: The Video Producer manages the project timeline, resources, and budget, ensuring a smooth and efficient production process. They keep everything on track and within scope.
Animator/Motion Graphics Designer: Bringing your story to life, the Animator/Motion Graphics Designer creates stunning visuals and engaging motion graphics, adding a dynamic layer to your video marketing efforts.
Sound Designer: The Sound Designer creates a sonic experience that complements the visuals and enhances the emotional impact of your video, selecting music, sound effects, and voiceovers that resonate with your brand and message.
Marketing Strategist: The Marketing Strategist ensures your video aligns with your overall marketing goals and target audience. They analyze data, research trends, and develop strategies to maximize the video’s reach and impact.
Video Editor: The Video Editor assembles the footage, adds transitions, and creates a seamless flow, refining the raw materials into a polished and professional final product.


What experience Advids has in Promotional Video production?


Advids' video production team boasts extensive experience creating compelling visuals that captivate and deliver results. We craft everything from product demos and explainers to testimonials and animation. Our marketing and video expertise ensures your video boosts your brand and achieves your goals.

We serve diverse industries (technology, healthcare, real estate, manufacturing, consumer goods), crafting compelling visual stories from client concepts. We understand each industry's unique challenges and opportunities, creating videos that resonate with target audiences and deliver measurable results.

Years of Experience: 12 years' experience crafting effective videos, brand stories, and social media campaigns. Thousands of videos produced, driving growth for businesses of all sizes.

Our process starts with research into your audience, brand, and goals. We leverage current video trends and best practices. We collaborate closely throughout production. Meticulous planning ensures a cohesive, impactful, and effective video. We create marketing videos that resonate with your target audience. Our brand videos help establish a strong brand identity. Our expertise extends to video advertising campaigns. We produce high-quality corporate videos for internal and external use.


FAQ

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What is the ideal length for a promotional video?

The ideal length for a promotional video is typically between 60 to 90 seconds, allowing enough time to convey the message effectively.

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How do we define the promotional video's core message?

The core message of a promotional video is defined by understanding the brand, target audience, and the specific action desired from viewers.

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How can we make our brand video instantly engaging?

To make a brand video instantly engaging, focus on creating a strong opening with compelling visuals and a clear value proposition.

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What type of visuals best represent our brand in a promotional video?

Visuals that best represent a brand in a promotional video are high-quality, relevant, and aligned with the brand's aesthetic and messaging.

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How do we select the right promotional video style?

The right promotional video style is selected by considering the brand identity, target audience, and the message to be conveyed.

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What storytelling approach will resonate in our brand film?

A storytelling approach that resonates in a brand film involves creating a narrative that connects with the audience on an emotional level.

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How can we ensure our brand film feels authentic to our audience?

A brand film feels authentic to the audience by using genuine voices, relatable scenarios, and transparent messaging.

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How do we create a detailed production plan for our promotional video?

A detailed production plan for a promotional video outlines all steps, from concept development to final delivery, ensuring a smooth process.

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What are the best practices for talent in a promotional video?

Best practices for talent in a promotional video include selecting individuals who align with the brand and can effectively communicate the message.

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How can we use motion graphics to enhance our brand message?

Motion graphics enhance a brand message by adding visual interest, clarifying complex ideas, and reinforcing key points.

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What is the best way to showcase our service in a brand film?

A service is showcased in a brand film by highlighting its benefits, demonstrating its value, and showing how it solves the audience's problems.

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How do we create a compelling call to action in our promotional video?

A compelling call to action in a promotional video is clear, concise, and easy for viewers to understand and act upon.

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What is the typical process for creating a persuasive video?

The process for creating a persuasive video involves understanding the audience, crafting a compelling narrative, and using visuals to support the message.

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How do we make our brand film stand out in a crowded market?

A brand film stands out in a crowded market by creating unique, high-quality content that captures attention and resonates with the audience.

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How can we use color to evoke desired emotions in our brand film?

Color is used to evoke desired emotions in a brand film by carefully selecting a palette that aligns with the brand's personality and the message to be conveyed.


Promotional Video Examples

1. ArborNetworks

Arbor Networks helps protect networks from Distributed Denial of Service attacks, the video is designed to highlight the benefits of their products and services.

Video Design -
The video utilizes graphic design and motion graphics to present Arbor Networks as a sophisticated security solution. The use of geometric shapes, grids, and animated lines creates a visually appealing and engaging Promotional Video, emphasizing the advanced nature of their products and services.

The video's visual style clearly communicates the core concept of DDoS protection, utilizing a visual language that speaks to the technical aspects of network security. The modern and sleek design, combined with the clear, concise visuals, conveys a sense of confidence and professionalism. This, in turn, reinforces the brand's expertise and credibility, building trust among the target audience, which includes network operators, service providers, and enterprises.

2. PTC

PTC provides digital manufacturing solutions for companies looking to gain a competitive advantage through industry 4.0 initiatives. The video is designed to illustrate how PTC can help manufacturers overcome the challenges of digital transformation.

Video Design - The video features a minimalist graphic style that highlights the interconnectedness of various aspects of manufacturing. The use of flat design and a muted color palette creates a clean and professional aesthetic. The animation is simple and straightforward, making it easy for viewers to understand the concept of digital transformation in a manufacturing setting. The video's design elements are crucial to its effectiveness as a promotional video, emphasizing the efficiency and integration that PTC solutions can bring to manufacturing processes.

The video's visual style effectively communicates the objective of showcasing PTC's digital manufacturing solutions. The use of simple graphics and animation allows the viewer to focus on the key message: how PTC can help manufacturers seamlessly integrate digital initiatives into their operations. The overall tone of the video is positive and aspirational, suggesting that PTC can help manufacturers achieve greater efficiency and success in their Industry 4.0 journey.

3. Autobio

Autobio is a company that creates total automation solutions for large laboratories. The video is designed to highlight the benefits and capabilities of Autobio’s A-1 total laboratory automation system.

Video Design - This video uses a simple and clean style. The video opens with a plain white background, then, a hand drawn sketch appears. The color palette is monochromatic, using black and white throughout, until the end of the video, where the design uses a turquoise background and a light gray grid. The video follows a step-by-step approach, showcasing the system’s design process. The simplicity of the video style allows the viewer to focus on the system’s features and capabilities. This clean style and the overall design makes it a good promotional video for Autobio’s system.

This minimalist style visually conveys the benefit of the product. The simple animation and clean graphics reflect the effectiveness of the system. The use of a white background and simple line drawings, creates a professional and informative tone, appealing to a target audience of lab professionals. The video effectively communicates the system’s space-saving benefits. This minimalist style makes the video engaging and easy to understand. The clean, modern graphics contribute to the video’s overall high visual quality.

4. FieldRoutes

FieldRoutes is a software solution that helps automate field service businesses. The video is designed to demonstrate the benefits of using FieldRoutes, specifically how it can save time and money by automating tasks.

Video Design - The video uses a simple animated style. It features colorful cartoon characters with bold lines. The graphics are clean and bright. The minimalist aesthetic is appealing for a promotional video. The use of bold fonts, simple background, and a clear flow of information makes it easy for viewers to absorb the video's message.

The visual style is bright, positive and engaging. The use of icons and graphics effectively communicates the benefits of automation to viewers. The video shows how FieldRoutes can free up time for employees to focus on other tasks. The video’s tone is professional yet friendly, suggesting that FieldRoutes can be a valuable tool for field service businesses.

5. Baillie Gifford

Baillie Gifford is a firm that helps launch ambitious graduates' careers in finance. The video is designed to showcase the firm's accountancy graduate program and its benefits.

Video Design - The promotional video utilizes bold colors, simple graphics and cartoon-like characters to create an engaging and unique visual style. The video features hand-drawn illustrations, emphasizing a personalized and personable approach.

The video uses vibrant and playful visuals to appeal to recent graduates and showcase the unique opportunity that the Baillie Gifford graduate program offers. The engaging narrative, along with vibrant colors, creates a fun and positive tone, inviting viewers to learn more.

What is Promotional Video?

A promotional video is a powerful marketing tool designed to showcase a company, brand, product, or service in a captivating and engaging way. It aims to generate interest, increase brand awareness, and ultimately drive sales or desired actions from the target audience.

Promotional videos are used for a variety of purposes, including product launches, event promotion, company introductions, brand storytelling, and driving traffic to websites or landing pages. They are effective in capturing attention, conveying information concisely, and leaving a lasting impression on viewers.


Promotional Video Production

Promotional video production is the process of creating high-quality videos that effectively promote a brand, product, or service. It involves a series of steps, from concept development and scriptwriting to filming, editing, and final delivery, all aimed at producing a compelling and impactful video that achieves specific marketing goals.

Typically, promotional video production takes 4-8 weeks to complete, depending on the complexity and scope of the project. Factors influencing the timeline include the length of the video, the need for animation or special effects, the number of revisions, and the overall production quality desired.


Production Process

  • Concept Development: Brainstorming and refining the core message and narrative.
  • Scriptwriting: Crafting a compelling and concise script that aligns with the video's goals.
  • Storyboard Creation: Visualizing the video's flow and key scenes through illustrations.
  • Voiceover Recording: Selecting a professional voiceover artist and recording the narration.
  • Filming/Animation: Capturing live-action footage or creating animations based on the storyboard.
  • Editing and Post-Production: Assembling the footage, adding music, sound effects, and graphics.
  • Revisions and Feedback: Incorporating client feedback and making necessary adjustments.
  • Final Delivery: Providing the client with the completed promotional video in various formats.

Video Use Cases

Promotional video production focuses on four main things: clear and concise messaging, engaging storytelling, high-quality visuals, and a strong call to action. It's about creating a video that not only grabs attention but also leaves a lasting impression on the viewer.

The best promotional video creations have these visual characteristics: vibrant colors, dynamic motion graphics, high-quality footage, and a professional look and feel. They are visually appealing and effectively convey the brand's message.

Promotional videos are among the most popular video production types because they are highly effective in driving results. They can be used to increase brand awareness, generate leads, drive sales, and educate customers. They are a versatile and powerful marketing tool.


Promotional Video Benefits

Promotional videos are revolutionizing marketing, offering a powerful way to connect with audiences and drive results. They're no longer a luxury; they're a necessity for businesses aiming to thrive in today's competitive landscape. Consider how these video types can transform your marketing strategy:

  • Explainer videos: Break down complex ideas, boosting understanding and engagement. This leads to higher conversion rates and improved customer satisfaction.
  • Brand story videos: Connect emotionally with your audience, building lasting brand loyalty. This fosters a deeper connection, increasing brand advocacy.
  • Product demo videos: Showcase product value, driving sales and conversions. Viewers see the product in action, leading to increased purchases.
  • Customer testimonial videos: Build trust and credibility, influencing purchasing decisions. Authentic feedback builds confidence, increasing sales.
  • Social media videos: Increase brand visibility and engagement across platforms, expanding reach. Increased visibility translates to more leads and brand awareness.
  • Animated videos: Captivate audiences with creative storytelling, enhancing memorability. Creative visuals make your message stick, improving recall.
  • Product launch videos: Generate excitement and anticipation, maximizing initial impact. The buzz surrounding a launch drives sales and interest.
  • Company culture videos: Attract top talent by showcasing a positive and engaging work environment. Attracting top talent improves productivity and company culture.

Video marketing offers a powerful, versatile, and cost-effective way to reach your target audience. It provides measurable results, allowing for data-driven optimization and improved ROI. It's a crucial element of a comprehensive marketing video production strategy.


Increase Video Engagement

Compelling Visual Storytelling

Compelling visual storytelling is a key element in creating engaging Promotional videos. It's about capturing attention and conveying your message in a way that resonates with your audience. Think about the story you want to tell, the emotions you want to evoke, and the visuals that will best support your narrative.

Innovative Content Delivery

Innovative content delivery is essential for keeping viewers engaged. Think about how you can present your information in a fresh and exciting way. This could involve using animation, motion graphics, or incorporating interactive elements. The goal is to create a video that stands out from the crowd and keeps viewers interested.

Strategic Call to Action

Strategic call to action is crucial for driving results. Think about what you want viewers to do after watching your video. Is it to visit your website, make a purchase, or sign up for a newsletter? Make sure your call to action is clear, concise, and compelling.


Video Script

Compelling Narrative Structure

Compelling narrative structure is essential for creating a captivating Promotional video script. It's about crafting a story that grabs attention, holds interest, and delivers a clear message. Think about the beginning, middle, and end of your story, and how you can use these elements to build suspense, create emotional impact, and drive your message home.

Engaging Visual Elements

Engaging visual elements are crucial for bringing your Promotional video script to life. Think about the visuals that will best support your story and convey your message. This could involve using high-quality footage, animation, or motion graphics. The goal is to create a video that is visually appealing and engaging.

Targeted Audience Focus

Targeted audience focus is essential for creating a Promotional video script that resonates with your viewers. Think about who you are trying to reach with your video and what they are interested in. Tailor your script to their needs and interests, and use language and visuals that they will connect with.


Pre Production Guide

Strategic Planning Process

Strategic planning process is the foundation for a successful Promotional video. It involves defining your goals, target audience, and message. This step ensures that your video is aligned with your overall marketing objectives.

Creative Concept Development

Creative concept development is where you bring your vision to life. This involves brainstorming ideas, creating storyboards, and developing a visual style that reflects your brand. The goal is to create a unique and memorable video that stands out from the competition.

Detailed Script Writing

Detailed script writing is crucial for ensuring a clear and compelling narrative. This involves outlining the story, developing dialogue, and incorporating visual cues. The script should be engaging, informative, and aligned with your overall message.

Pre Production Checklist

Pre production checklist is essential for ensuring a smooth and efficient production process. This involves gathering all necessary equipment, securing locations, and hiring crew members. The goal is to have everything in place before filming begins.

Budget Allocation Process

Budget allocation process is essential for managing your resources effectively. This involves allocating funds for equipment, crew, location, and post-production. The goal is to create a video that meets your budget constraints while achieving your desired quality.

Timeline Management System

Timeline management system is crucial for staying on track. This involves setting deadlines for each stage of the production process, from pre-production to post-production. The goal is to ensure that your video is completed on time and within budget.

- Define Project Scope

- Identify Target Audience

- Develop Storyboard

- Gather Necessary Equipment

- Secure Filming Locations

- Hire Crew Members