Saas Explainer Video Production

SaaS Videos To Drive Signups & Conversion

Saas Explainer Video Production
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Great team of creatives
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6000+ Videos created for 3400+ startups and enterprises

Saas Explainer Video Production

Increase Product Adoption



Compelling explainer videos showcase the value of your saas, driving user engagement and adoption.

Engaging explainer videos simplify complex saas solutions, making them easy for your audience to understand.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Tracy Mcnaughton
Managing Partner, Clean Energy Talent

Wonderful experience, they listened to our vision, improved it some more and then made it come to life.

Great communication, loved the collaborative platform we could all log in to to share ideas and review drafts. A flawless and smooth process from A-Z. Lovely team of hard working people, with great customer care. 10/10 guys - thanks for everything!!

Tom Mahoney
Digital Marketing Manager, Serious Sport Group

The ADVIDS team have been a pleasure to work with. Their revision process is fantastic and gives you peace of mind that they will deliver on the exact vision you have for your business. Our 2D animation video has been a huge success and we are now in the process of having another one created. Highly recommend!!!

Tony Lacy-thompson
Growth and Product Marketing Director, Dhyan Networks

I worked with the ADVIDS team on an explainer video for Dhyan Networks and Technologies, explaining the benefits and challenges of smart street lighting and our Ohli product. Months and months and months. We sent them changes every week, often twice a week. Not once did they complain, they just turned them around. But you do need to give them explicit instructions. Good value for the money.

Anthony Glynn
Vice President Operations, CPS Houston

It was a pleasure to work with the Advids team on our recent project. They are very quick to respond and provide great quality work.


About Advids

Unlock your SaaS product's potential with Advids, a team of passionate creatives specializing in SaaS explainer video production since 2012. We're SaaS marketing strategists, scriptwriters, storyboard artists, 2D/3D animators, UI/UX designers, and voiceover artists. We've been called a SaaS explainer video powerhouse, a top SaaS video agency, software demo experts, visual storytellers, and more. But above all else, we're your SaaS video production partners.

Let's collaborate and explore how a custom-crafted SaaS explainer video can elevate your brand and drive conversions. Our deep understanding of the SaaS landscape, combined with our creative storytelling approach, ensures your video resonates with your target audience.

Our clients trust Advids for explainers, here is why we believe in the power of videos.

  • Nearly 78% of businesses are eager to make more videos in 2024, while 21% are fine with keeping things steady from last year.
  • 95% of marketers believe they know which channel drives the most leads, says a report by Ruler Analytics.
  • Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
  • Users watched an average of 17 hours of online video content per week in 2023.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Saas Explainer
Saas Explainer Experience
Video Creation FAQ
Saas Explainer Video Examples
What is Saas Explainer Video?
Saas Explainer Video Production
Production Process
Video Use Cases
Saas Explainer Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

SaaS Explainer Video Production - What We Offer

A SaaS explainer video is a powerful tool to communicate your product's value proposition and engage potential customers. At Advids, we specialize in crafting compelling explainer videos that drive results for SaaS businesses. Our team of experienced scriptwriters, animators, and voiceover artists work closely with you to understand your target audience and create a video that resonates with them.

Here are some types of videos Advids offers for SaaS businesses:

  • Product Demo Videos: Showcase your software's features and benefits in action.
  • Animated Explainer Videos: Simplify complex concepts with engaging visuals and storytelling.
  • Whiteboard Explainer Videos: Break down your value proposition in a clear and concise way.
  • App Explainer Videos: Highlight the key functionalities and user experience of your mobile app.
  • Software Explainer Videos: Effectively communicate the value of your software solution to potential users.
  • Marketing Videos: Create engaging content for your social media platforms and website.

All Work 3D Work

How Advids pricing work for Saas Explainer Videos?

At Advids, we champion transparent, value-driven SaaS explainer video production pricing. Our fixed-fee model ensures budget predictability, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium video creation experience that consistently exceeds expectations.

Our all-inclusive pricing features:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, giving you budget control from the start.
Client-Centric Approach: We're passionate about realizing your vision, not adding unnecessary costs. Minor edits and feedback are handled swiftly and flexibly. Our project experience and creative talent remain dedicated to your success, regardless of project complexity.
Streamlined Project Management: Dedicated project leads ensure seamless video creation and efficient feedback integration. Fixed costs expedite approvals, optimizing project delivery.
Unwavering Transparency: Every detail, from script to licensing, is included in your video creation package. No surprises, just consistent delivery and unwavering support.


Let us take an example of a SaaS explainer video for an innovative AI-powered code debugging platform for software developers. The goal is to showcase the platform's efficiency and user-friendliness. All pricing below is for a 60-second video. Multiple revisions are included in all packages.
Clean Interface Focus (USD 1000-1500): Clean animation showcasing the platform's interface, highlighting key features and user experience through screen capture and basic kinetic typography.
Conceptual Code Visualization (USD 1500-2000): Animated code snippets and visual metaphors illustrate the debugging process, enhancing engagement and understanding through motion graphics and data visualization.
Developer-Focused Storytelling (USD 2000-3000): Character animation portrays developers using the platform, emphasizing its ease of use and problem-solving capabilities through stylized character design and animated transitions.
Detailed Product Demo (USD 3000-4500): Dynamic screen recordings integrated with animated explanations and data visualizations showcase the platform's workflow, maximizing information delivery through detailed animation and visual effects.
Interactive Platform Walkthrough (USD 4500-6000): A simulated platform experience with interactive elements and user-driven scenarios demonstrates the platform's full potential, offering an immersive and engaging experience through advanced 3D animation and visual simulations.


What content team from Advids is assigned and their expertise?

At Advids, we dedicate a specialized team of SaaS explainer video production experts to elevate your software offering. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, driving conversions and boosting brand visibility. Our SaaS video marketing specialists blend creative storytelling with a deep understanding of the SaaS landscape, ensuring your message is clear, concise, and captivating.

Your dedicated project team includes:

Creative Director: Leading the project vision, our Creative Director spearheads the video production strategy, from initial concept and scriptwriting to impactful visual storytelling, ensuring your brand message shines through.
Storyboard Artist: Visualizing your software solution's core value, our Storyboard Artist crafts a dynamic blueprint for the explainer video, mapping out key scenes, transitions, and visual elements for optimal engagement.
Motion Graphics Designer: Bringing the storyboard to life, our Motion Graphics Designer creates captivating animations and visual effects that showcase your product’s functionality and benefits with clarity and style.
Voiceover Artist: Giving a voice to your story, our professional Voiceover Artist delivers a clear, compelling narration that resonates with your audience, enhancing the video's impact and memorability.
Sound Designer: Creating an immersive audio experience, our Sound Designer crafts a soundscape that complements the visuals and enhances the emotional impact of your explainer video, ensuring a captivating viewing experience.
Video Editor: Polishing the final product, our Video Editor seamlessly integrates all elements – visuals, audio, and animation – ensuring a cohesive and impactful video that drives results.


What experience Advids has in Saas Explainer Video production?

Advids crafts compelling SaaS explainer videos, simplifying complex software for better understanding. We offer diverse explainer video styles: whiteboard animation, 2D/3D motion graphics, product demos, and screencasts. Our expertise drives engagement and conversions. We tailor videos to showcase your unique value proposition. Our process aligns with your business goals, from concept to delivery.

We serve Fintech, EdTech, HealthTech, MarTech, and E-commerce, creating engaging videos from complex software. Our specialists understand sector challenges and tailor videos for your target audience. Advids is your ideal partner for impactful, market-specific videos. With 12 years' experience, we've mastered various SaaS video formats, including product demos and tutorials. We deliver results for software launches, updates, and sales enablement.

We start with thorough research of your audience, competition, and goals. We identify key messages that resonate with SaaS users. Our tailored strategy uses clear messaging, compelling visuals, and a strong call to action. We effectively showcase your software's UI/UX using screen recordings, motion graphics, and 3D animation. We collaborate closely to ensure the final video meets your vision. We create compelling software demonstration videos that showcase your product's key features. Our product explainer videos are designed to increase user engagement and drive conversions. Our SaaS marketing videos help you reach your target audience and achieve your business objectives. We produce effective onboarding video tutorials to help your users quickly learn and adopt your software.


FAQ

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What is the ideal SaaS video length?

Ideal SaaS video length depends on message complexity, aiming for concise, engaging content, typically 60 seconds to 5 minutes.

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How do we visually showcase key SaaS features?

Key SaaS features are visually showcased through dynamic motion graphics, clear screen recordings, and interactive elements within the video.

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What kind of story best explains our SaaS?

A compelling SaaS explainer video story focuses on user pain points and how the software provides a solution, highlighting benefits and ease of use.

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How do we keep SaaS users engaged?

Keep SaaS users engaged with compelling visuals, clear narration, and a well-paced video that highlights the software's value proposition.

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What visual style best suits our SaaS brand?

The visual style for a SaaS brand should align with its identity, whether modern, minimalist, or vibrant, ensuring brand consistency.

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How do we simplify complex SaaS concepts?

Simplify complex SaaS concepts by using clear language, visual aids, and breaking down information into digestible segments.

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What script will best explain our SaaS?

A SaaS explainer video script should be concise, focusing on the problem, solution, and benefits, while maintaining a clear and engaging tone.

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How do we create a clear SaaS video storyboard?

Create a clear SaaS video storyboard by outlining each scene, camera angle, and animation sequence, ensuring a smooth and logical flow.

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How does music enhance our SaaS message?

Music enhances a SaaS message by setting the tone, creating emotional connections, and reinforcing the overall brand identity.

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What are essential SaaS video pre-production steps?

Essential SaaS video pre-production steps include client briefing, script development, storyboarding, and asset gathering.

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How do we clearly show our SaaS value?

Clearly show SaaS value by highlighting key features, benefits, and how it solves user problems, using real-world examples.

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How do we create a strong SaaS call to action?

Create a strong SaaS call to action using clear and concise language, encouraging viewers to take the next step, such as a free trial or demo.

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How can animation explain our SaaS?

Animation explains SaaS by visually demonstrating complex processes, user interfaces, and key features in an engaging and memorable way.

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How do we ensure SaaS brand alignment?

Ensure SaaS brand alignment by using consistent colors, fonts, and visual styles that reflect the brand's identity and values.

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What mistakes to avoid in SaaS videos?

Mistakes to avoid in SaaS videos include using jargon, having poor audio quality, and creating a video that is too long or confusing.

SaaS Explainer Video Examples

1. Chronosphere

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Chronosphere is a cloud native observability platform that was created by engineers for engineers. This video is designed to introduce the product, showcasing how Chronosphere helps companies scale by taming rampant data growth and cloud-native complexity.

Video Design - Chronosphere's video is a classic SaaS explainer video using a modern, minimalist design aesthetic. The use of vibrant green graphics, bold white text, and simple geometric shapes creates a clean and engaging look. The illustrations depicting data growth, skyrocketing costs, and lack of visibility are powerful visual cues that effectively convey the problem that Chronosphere addresses.

The video's narrative, which uses a calm and professional tone, effectively communicates the value proposition of the platform. This combination of animation and narrative establishes trust with viewers and establishes Chronosphere as a reliable solution to address modern-day observability challenges in cloud native environments.

2. Dataiku

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Dataiku is a cloud-based data science and machine learning platform that helps organizations build and deploy data products. The video is designed to showcase the company's product recommendation solution, emphasizing how it can help personalize customer experiences.

Video Design - The video uses a clean, minimalist design style common in SaaS Explainer Videos. Simple graphics and bright colors are used to illustrate the concept of product recommendations and its impact on customer experience. The video utilizes animated icons, geometric shapes, and data visualizations to clearly present the information.

The visual style of the video is effective in communicating the objective of the video, which is to introduce Dataiku's product recommendation solution and highlight its benefits. The use of simple and engaging graphics helps make the complex concept of personalization easy to understand. The upbeat tone of the video creates a positive and engaging experience for the viewer.

3. Corin

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Corin is a company that provides orthopaedic solutions. This video is designed to promote their new product, CorinConnect, a digital ecosystem for managing orthopaedic data.

Video Design - The video is a stylized SaaS Explainer Video. The use of clean white, cyan and grey colors, makes the graphics look highly technical, and modern. A 3D animation of a sphere surrounded by lines, resembling a brain, is used to showcase the platform's ability to gather and process data, and provide meaningful insights. The sphere is connected to various points on the screen, representing different technologies and data sources.

The video uses simple transitions and graphics, without any distracting elements. This allows the viewer to focus on the key points being made about the product, without any distractions. This creates a clean, modern, and professional feel. The design effectively communicates the benefits of using CorinConnect, which helps surgeons in the decision making process. The video maintains a professional and informative tone, emphasizing the value of CorinConnect as a valuable tool for healthcare professionals.

4. AWS

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AWS provides cloud computing services. This video is designed to showcase the benefits of applying artificial intelligence and machine learning to industrial data.

Video Design - This SaaS explainer video uses a clean and simple animation style with a dark background and white and teal outlines. Animated icons and simple visuals are used to illustrate the concept of using ML to analyze industrial data and help customers monitor the health of their equipment.

The minimalist style helps the viewer focus on the content and provides a clear understanding of how AWS's ML services can be used to optimize industrial processes, enable predictive maintenance, and improve overall efficiency. The animation style is consistent throughout the video, creating a cohesive and professional feel. The animation style is simple and engaging, making the video easy to understand and retain. The video effectively communicates the benefits of using AWS's ML services, emphasizing how these services can help industrial businesses run more efficiently and prevent costly downtime. The video's tone is professional and informative, highlighting the value of AWS's cloud-based services for industrial applications.

5. Open International

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Open International is a company that specializes in providing solutions for utilities. The goal of this video is to introduce the latest innovation in Open International's solution, Open SmartFlex, which is proactive digital interactions. This video is designed to showcase the benefits of proactive digital interactions for utilities and their customers.

Video Design - This video is a SaaS Explainer Video. It utilizes an engaging visual style with vibrant colors, simple illustrations, and dynamic transitions. The design focuses on depicting the customer experience and how Open International can enhance that experience. Animations move from left to right, drawing the eye in a specific direction and highlighting the key elements of the product. The video uses simple, clear imagery to represent complex ideas. The video utilizes a combination of simple animations and illustrations to communicate the benefits of Open International's solution.

Open International's video effectively communicates the value proposition of their solution. The visual style is engaging, drawing the viewer in with its bright colors and easy-to-understand animation. The video demonstrates how proactive digital interactions can help utilities improve customer engagement, resulting in improved customer satisfaction and positive business outcomes. The playful nature of the animation reflects a positive tone that reinforces the idea that these interactions are beneficial for both the utility and the customer.

What is Saas Explainer Video?

A saas explainer video is a short animated video that explains your software as a service (SaaS) product in a clear, concise, and engaging way. It simplifies complex concepts, highlights key features and benefits, and helps potential customers understand how your product can solve their problems.

SaaS explainer videos are typically used on websites, landing pages, social media, and in sales presentations. They can be used to increase brand awareness, generate leads, and drive sales.

Saas Explainer Video Production

SaaS explainer video production is the process of creating a high-quality animated video that effectively explains your SaaS product. It involves a series of steps, including scriptwriting, storyboarding, illustration/animation, voiceover recording, sound design, and editing.

A typical SaaS explainer video production timeline is 3-4 weeks. This ensures thorough quality control at each stage, resulting in a polished and engaging video that effectively communicates your message and drives results.

Production Process

  • Scriptwriting: Crafting a compelling narrative tailored to your SaaS product.
  • Storyboarding: Visualizing the script with sketches of each scene.
  • Illustration/Animation: Creating the visual elements in your chosen style.
  • Voiceover Recording: Selecting a professional voiceover artist and recording the script.
  • Sound Design & Music: Adding music and sound effects to enhance the video.
  • Animation & Compositing: Bringing the visuals to life with animation and special effects.
  • Editing & Review: Refining the video through editing and client feedback.
  • Delivery & Optimization: Delivering the final video in various formats and optimizing for different platforms.

Video Use Cases

SaaS explainer video production focuses on clarity, engagement, visual appeal, and a strong call to action. It aims to educate and persuade potential customers about the value of your SaaS product.

The best SaaS explainer video creations have visual characteristics like vibrant colors, engaging characters, and clear, concise messaging. They are visually appealing and easy to understand.

SaaS explainer videos are among the most popular video production types because they are highly effective at increasing brand awareness, generating leads, and driving sales. They are a valuable investment for any SaaS business.

Saas Explainer Video Benefits

Discover how SaaS explainer videos transform your business. These versatile tools offer a multitude of benefits, impacting every stage of the customer journey. They are a powerful way to connect with your audience and achieve business goals. See how these videos can help you.

  • SaaS explainer videos: These videos clarify complex software features, improving product understanding and boosting conversions. A well-crafted explainer video can dramatically improve product understanding, leading to higher conversion rates.
  • Feature demo videos: Showcase your software's unique capabilities, driving engagement and ultimately boosting sales. These videos are invaluable for showcasing your software's unique capabilities, driving engagement and ultimately boosting sales.
  • SaaS promotional videos: These videos are a powerful tool for brand building, generating leads, and increasing brand awareness. They create memorable brand impressions, boosting recognition.
  • SaaS tutorial videos: Provide a user-friendly way to onboard new customers, reducing support tickets and improving customer satisfaction. These videos simplify the initial user experience, reducing frustration.
  • Onboarding videos: These videos quickly get users started, improving time-to-value and reducing churn. They accelerate user adoption, improving time-to-value.
  • Software integration videos: Illustrate seamless workflows with other tools, streamlining processes and enhancing user experience. These videos highlight seamless workflows with other tools.
  • Software training videos: Empower users, minimizing support requests and improving customer satisfaction. These videos empower users, minimizing support requests.
  • Customer testimonial videos: Build trust and credibility, a crucial element in SaaS software marketing. These videos build trust and credibility, boosting conversions. This is crucial for SaaS software marketing.

Increase Video Engagement

Compellingly crafted narrative

A compellingly crafted narrative is the foundation of an engaging Saas explainer video. It's the story that draws viewers in, keeps them interested, and leaves a lasting impression. The narrative should be clear, concise, and relevant to your target audience, highlighting the value proposition of your Saas product.

Visually captivating elements

Visually captivating elements are essential for making your Saas explainer video engaging. Incorporate vibrant colors, dynamic animations, and eye-catching graphics to create a visually stimulating experience. These elements should complement the narrative, enhancing the overall impact and leaving a lasting impression on viewers.

Strategically placed calls to action

Strategically placed calls to action are crucial for driving engagement and conversions in your Saas explainer video. These calls to action should be clear, concise, and visually appealing, encouraging viewers to take the next step, whether it's signing up for a free trial, downloading a whitepaper, or visiting your website.

Video Script

Comprehensive understanding of your audience

A comprehensive understanding of your audience is the cornerstone of a successful Saas explainer video script. It's essential to know their needs, pain points, and motivations to craft a message that resonates with them. By understanding your audience, you can tailor your script to address their specific concerns and highlight the value proposition of your Saas product.

Clear and concise message

A clear and concise message is essential for a compelling Saas explainer video script. The script should be easy to understand, engaging, and focused on conveying the key benefits of your Saas product. Avoid jargon and technical terms that might confuse viewers, and instead, use simple language that everyone can grasp.

storytelling techniques incorporated

Storytelling techniques are essential for creating a memorable and engaging Saas explainer video script. By incorporating elements of storytelling, such as a compelling narrative, relatable characters, and a clear beginning, middle, and end, you can captivate viewers and leave a lasting impression.

Pre Production Guide

Thorough product research

Thorough product research is the foundation of a successful Saas explainer video. It's essential to understand the product's features, benefits, and target audience to craft a compelling narrative that resonates with viewers. By conducting thorough research, you can ensure that your video accurately reflects the product's value proposition and effectively communicates its key selling points.

Target audience identification

Target audience identification is crucial for creating a Saas explainer video that resonates with viewers. By understanding the needs, pain points, and motivations of your target audience, you can tailor your video's message and visuals to effectively connect with them. This ensures that your video is relevant and engaging, increasing the likelihood of viewers taking action.

Storyboarding and script development

Storyboarding and script development are essential steps in the pre-production process for a Saas explainer video. The storyboard visually outlines the video's flow, while the script provides a detailed narrative that guides the animation and voiceover. By carefully crafting both elements, you can ensure that your video is cohesive, engaging, and effectively communicates your message.

Visual style selection

Visual style selection is a crucial aspect of pre-production for a Saas explainer video. The visual style should align with your brand identity and target audience, creating a cohesive and memorable experience. Consider factors such as animation style, color palette, and overall aesthetic to create a visually appealing video that resonates with viewers.

Voiceover talent selection

Voiceover talent selection is an important step in the pre-production process for a Saas explainer video. The voiceover should be engaging, professional, and appropriate for your target audience. Consider factors such as tone, delivery, and overall style to select a voiceover talent that complements your video's message and enhances its impact.

Music and sound effects selection

Music and sound effects selection are essential for creating a compelling and engaging Saas explainer video. The music should set the tone and enhance the overall mood, while sound effects can add realism and emphasize key moments. By carefully selecting music and sound effects, you can create a multi-sensory experience that captivates viewers and leaves a lasting impression.

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