Saas Marketing Video Production

SaaS Videos To Drive Signups & Conversion

Saas Marketing Video Production
5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Saas Marketing Video Production

Boost Lead Generation



Compelling SaaS videos build trust and credibility, convincing potential customers to choose your solution.

Engaging SaaS videos simplify complex software concepts, making them easy for your audience to understand.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Leena Pradhan-nabzdyk
CEO, Canomiks

It was so easy to work with Advids team. Every time we suggested any edits, they was taken care of right away with a quick turnaround time. If you want a reliable team, and quality video,

Michael Morgan
SVP Global Sales and Marketing, Telrock

We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time.

Karin Netzer
CMO, Magic Software

We at Magic software found Advids a great partner, the team we worked with was super responsive, professional and creative.

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.


About Advids

Advids is a team of passionate creatives specializing in SaaS marketing video production since 2012. We are strategists, SaaS marketers, scriptwriters, animators, storyboard artists, voiceover artists, and video editors. We've been called a SaaS video marketing agency, a software explainer video production house, a demo video specialist, lead generation video experts, and top-of-funnel video gurus. But above all else, we're your SaaS video marketing growth partners.

Let's collaborate, strategize, and discover how impactful SaaS marketing videos, crafted with our combined expertise, can elevate your business.

Our clients trust Advids for SaaS marketing videos. Here is why we believe in the power of videos.

  • 85% of marketers say generative AI has changed the way they will create content in 2024 and 62% say it's important to their marketing strategy.
  • 80% of B2B social media leads come from LinkedIn.
  • 35% of companies want to create more social media videos in 2024.
  • 91% of businesses use video as a marketing tool in 2023.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Saas Marketing
Saas Marketing Experience
Video Creation FAQ
Saas Marketing Video Examples
What is Saas Marketing Video?
Saas Marketing Video Production
Production Process
Video Use Cases
Saas Marketing Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Saas Marketing Video Production - What We Offer

    We are a leading SaaS marketing video agency providing results-driven video production services. Advids helps SaaS companies create compelling marketing videos that boost conversions and brand awareness. We specialize in SaaS marketing video services.

    Explainer & Demo Videos: Clearly communicate value and demonstrate software functionality.
     Testimonial Videos: Build trust and credibility with authentic customer stories.
    Animated Videos: Visually engaging storytelling for complex concepts.
     Short-Form Marketing Videos: Drive engagement and conversions across platforms.
    Case Study Videos: Demonstrate real-world software impact.
     Tutorial Videos: Step-by-step guides for software usage.


    • All Work 3D Work

    How Advids pricing work for Saas Marketing Videos?

    Advids offers transparent, value-driven SaaS video pricing with fixed fees for predictable budgets. We deliver a premium experience, exceeding expectations.

    **Our all-inclusive pricing features:**

    **Predictable SaaS Marketing Video Budget:** Fixed fees provide complete budget transparency and control.

    **Client-Centric Approach:** Your vision is our priority. Swift edits and feedback ensure your goals are met.

    **Streamlined Project Management:** Dedicated project leads ensure smooth project management and rapid delivery.

    **Unwavering Transparency:** Complete transparency: all details included, ensuring consistent delivery.

    Example: 60-second SaaS video for an AI-powered predictive maintenance platform targeting industrial clients. As a leading SaaS video production company, Advids delivers high-impact videos that drive results. Our team excels at creating compelling software explainer videos that showcase your SaaS platform's unique value proposition.

    **Clean Interface Focus (USD 1250):** Clean visuals, smooth transitions, highlighting UI/UX and core platform functionality. Ideal for showcasing key features and benefits.

    **Data Visualization (USD 1750):** Animated charts and graphs visualize predictive analytics, demonstrating the platform's impact on reducing downtime and optimizing maintenance schedules.

    **Conceptual Animation (USD 2500):** Abstract visuals represent data flow and analysis, conveying the platform's intelligence and predictive capabilities in a visually engaging manner.

    **Industrial Setting Integration (USD 3750):** The platform is seamlessly integrated into a realistic industrial environment, showcasing its practical application and impact on real-world scenarios.

    **Hybrid Approach (USD 5250):** Combines live-action footage of industrial settings with detailed 3D animations of the platform in action, creating a compelling and immersive experience for showcasing software solutions.


    What content team from Advids is assigned and their expertise?

    At Advids, we dedicate a team of SaaS video production experts to elevate your brand. We craft compelling narratives and impactful visuals that resonate with your target audience, driving conversions and boosting your SaaS product's visibility. Our team blends creative storytelling with data-driven strategies to produce high-performing video content tailored for the SaaS industry.

    Your dedicated project team includes:

    Creative Director: Leads the project with a SaaS-focused vision, overseeing script development, visual style, and brand messaging for maximum impact. They ensure your video aligns perfectly with your software marketing objectives.
    SaaS Strategist: A software marketing expert who researches your target audience, analyzes competitor strategies, and develops a data-driven video marketing plan to achieve measurable results for your software product or platform.
    Storyboard Artist: Creates a visual roadmap for your video, outlining key scenes, character interactions, and on-screen elements to ensure a clear and engaging narrative flow optimized for software demos or explainer videos.
    Motion Graphics Designer: Brings your video to life with dynamic animations, eye-catching graphics, and user interface (UI) recreations, showcasing your software's functionality and benefits visually.
    Sound Designer: Creates a captivating audio experience for your video, using music, sound effects, and professional voiceovers to enhance the emotional impact and reinforce your brand message.
    Video Editor: Assembles all the elements of your video, ensuring seamless transitions, polished visuals, and a cohesive final product optimized for various online platforms and social media channels.


    What experience Advids has in Saas Marketing Video production?

    Advids crafts compelling SaaS marketing videos that resonate with tech-savvy audiences. We create various SaaS videos, from product demos and explainers to testimonials and interactive walkthroughs, leveraging our SaaS expertise and video marketing research for high-impact results. We deliver high-impact videos that drive conversions and engagement.

    We excel at ideation, design, and production, ensuring each video aligns with your unique value proposition and target audience. Our team analyzes your needs to showcase your software's value effectively through video.

    We serve various SaaS industries, including cloud computing, cybersecurity, fintech, e-learning, and marketing automation, transforming complex software solutions into engaging video content. Our specialists understand industry pain points and create resonant videos. This expertise allows Advids to craft targeted SaaS marketing videos that speak directly to your target audience's needs and challenges.

    With 12 years of experience, we've mastered various SaaS video formats, including product explainer videos, onboarding tutorials, and social media campaigns. We've created compelling video content that showcases software functionalities, highlights key features, and drives user adoption. Our experience enables us to develop effective video strategies that align with your SaaS marketing goals and deliver measurable results. Our research-driven approach analyzes audience behavior and preferences. We analyze market trends, competitor strategies, and best practices in SaaS video marketing to identify effective content hooks and storytelling techniques. Our videos are concise, informative, and visually appealing. Our team meticulously crafts each video, ensuring it clearly communicates your software's value and addresses customer pain points, ultimately driving desired actions. We focus on creating videos that not only showcase your product but also build trust, establish credibility, and ultimately drive sales. We create compelling SaaS explainer videos that clearly communicate your software's value proposition. Our software demo videos showcase key features and benefits, driving user adoption. Advids provides comprehensive SaaS marketing video production services. Our expertise extends to B2B video marketing, helping SaaS companies reach their target audience effectively.


    FAQ

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    What SaaS visuals explain workflows best?

    Effective SaaS workflow explanations use clear screen recordings with annotations and animated diagrams.

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    How to script a SaaS demo video?

    A strong SaaS demo video script includes a compelling hook, a clear problem statement, a solution showcase, and a call to action.

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    How do we make marketing videos engaging?

    Engaging marketing videos use dynamic visuals, compelling storytelling, and focus on user benefits.

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    What animation style suits a SaaS brand?

    A clean, modern, and minimalist animation style often suits SaaS brands, ensuring clarity and functionality.

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    How to highlight SaaS key benefits?

    Highlight key SaaS benefits by focusing on user pain points and demonstrating how the software provides solutions.

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    What are essential SaaS product overview elements?

    Essential SaaS product overview elements include a clear value proposition, key features, a user interface showcase, and a call to action.

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    How can platform videos feel authentic?

    Platform videos feel authentic by incorporating real user testimonials and showcasing genuine use cases.

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    How do we plan video pre-production?

    Video pre-production planning involves defining the target audience, outlining a compelling script, and creating detailed storyboards.

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    What background music works best for software videos?

    Uplifting, modern, and non-intrusive background music enhances the viewing experience for software videos.

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    How to show software user interface?

    Showcase software user interfaces with screen recordings, annotations, and zoom-ins to highlight key features.

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    How do we create a platform video that converts?

    Platform videos that convert focus on a clear message, a strong call to action, and highlighting user benefits.

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    What storyboards are effective for product videos?

    Effective storyboards for product videos include a clear narrative, key scenes, and visual cues for each shot.

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    How to show customer testimonials?

    Customer testimonials are best showcased by featuring real users, their experiences, and the benefits they've gained.

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    How do we make platform videos look professional?

    Professional platform videos use high-quality visuals, clear audio, and consistent branding.

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    How to present a SaaS problem and solution?

    Present a SaaS problem and solution by first highlighting the pain point and then demonstrating how the software solves it.

    Saas Marketing Video Examples

    1. Cadence

    Get pricing of the video
    Cadence is a company that provides software, hardware and semiconductor IP to help electronic systems and semiconductor companies create innovative end products. This video is designed to introduce Cadence’s solution for 3D-IC design, analysis, and implementation.

    Video Design - The video is a strong example of a SaaS marketing video. The use of high-quality graphics and animations, combined with a minimalist design, makes the video engaging. The consistent use of the Cadence brand color scheme helps to reinforce the brand identity. The video utilizes 3D models of various circuits and chips, and incorporates text overlays that call attention to specific aspects of the design. This visual design and style helps the viewer focus on the topic and benefits of the Cadence Integrity 3D-IC platform.

    The visual style of the video effectively communicates the objective of the video. The use of 3D models of chipsets and circuits helps to convey the complexity and detail involved in 3D-IC design. The animation in the video helps to emphasize the benefits of using the Cadence platform, for example, by showing how it can help designers pack more functionality into smaller form factors. The tone of the video is professional and informative, making it suitable for a target audience of engineers and designers in the semiconductor industry.

    2. Qardio

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    Qardio is a platform that helps healthcare professionals provide excellent care to large numbers of patients using smart health devices. The video is designed to introduce the platform and its benefits.

    Video Design - This Saas Marketing Video employs a sleek and modern design. The video uses vibrant colors and clean lines for a professional and inviting feel. Isometric illustrations add depth and visual interest to the video. This style is engaging and easy to understand, making it a perfect fit for a Saas Marketing Video. The video uses animation and motion graphics effectively. These elements bring the message to life and make it more engaging for the viewer.

    The video's visual style effectively communicates the objective of the video, which is to introduce Qardio and its benefits for healthcare professionals. The use of clear and concise graphics, along with the animation, helps viewers understand how Qardio helps healthcare professionals work more efficiently. The overall tone of the video is positive and confident, reassuring viewers that Qardio is the right solution for them.

    3. TIS

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    TIS Enterprise Payments Optimization (EPO) connects different departments, like accounting and payroll, across an organization. The video is designed to showcase how EPO overcomes data silos and improves efficiency.

    Video Design - This Saas Marketing Video utilizes a clean, minimalist design. The video is composed of colorful flat icons set against a contrasting dark background. Using a white sans-serif font, the video delivers a professional, reliable, and engaging style. The graphic style of the icons is modern. This makes the video an effective and visually appealing tool for communicating the EPO solution.

    The video depicts a maze of data silos, highlighting the complexities of managing payments with disconnected systems. EPO solves this problem by connecting these systems, creating a single point of control. By showcasing how EPO simplifies a complex process, the video clearly communicates the value proposition and drives the desired outcome of making organizations more agile. The tone of the video is positive and optimistic, assuring viewers that EPO can help them achieve their organizational goals.

    4. Charles River Development

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    Charles River Development's video is designed to highlight the challenges of managing private markets investments, introducing State Street Alpha for Private Markets as the solution.

    Video Design - This SaaS Marketing Video is stylized with a clean and modern aesthetic. It uses flat graphics with a vibrant color palette, showcasing the simplicity and efficiency of the platform. Bold, linear icons convey a sense of structure and organization, while the use of motion graphics captures the dynamism of the financial markets.

    The video uses simple but visually striking animated elements, making its message clear. The narrative moves seamlessly, highlighting the growth in private markets and the complexities this growth brings. The tone of the video is reassuring, conveying that Charles River Development offers the tools and expertise to manage these challenges. The video effectively communicates the message that their solution is the answer to the unique challenges posed by the private markets.

    5. VMware

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    VMware Cross-Cloud Services is a unified solution for managing multi-cloud environments. This video is designed to showcase how VMware Cross-Cloud Services can help organizations manage the complexities of multi-cloud environments, while highlighting the benefits and simplifying the process.


    Video Design - This Saas Marketing Video utilizes a clean and modern visual design. The video utilizes graphics to depict the challenges faced by organizations in managing multi-cloud, such as the complexity of independent clouds, each with its own administrative and operational stacks. The animation used in the video is simple and straightforward, yet effective in clearly communicating the message.


    The video's visual style effectively conveys the message of managing multi-cloud complexity. Using animated graphics, the video demonstrates the difficulties associated with multiple independent clouds. The tone of the video is professional and informative, aiming to educate viewers about the challenges and solutions in the multi-cloud landscape. The video effectively uses concise, visual elements that are easy to understand and recall. This allows the viewer to quickly understand the benefits of using VMware Cross-Cloud Services to manage their multi-cloud environments.

    What is Saas Marketing Video?

    A SaaS Marketing Video is a video that is used to promote a SaaS product or service. It can be used to explain the product, show how it works, or highlight its benefits.

    SaaS marketing videos are often used on websites, landing pages, and social media. They can also be used in email marketing campaigns and sales presentations. The goal of a SaaS marketing video is to generate leads, increase brand awareness, and drive sales.

    Saas Marketing Video Production

    SaaS Marketing video production is the process of creating a video that is used to market a SaaS product or service. It involves a series of steps, from concept development to final delivery, to produce a high-quality video that effectively communicates the value proposition of the SaaS offering.

    A typical SaaS marketing video production timeline can range from 4 to 8 weeks, depending on the complexity and scope of the project. Factors that influence the timeline include the video's length, the number of revisions, the need for custom animation or graphics, and the availability of resources.

    Production Process

    • Concept Development: Brainstorming and refining video ideas based on the target audience and marketing goals.
    • Scriptwriting: Crafting a compelling narrative that effectively communicates the SaaS product's value proposition.
    • Storyboard Creation: Visualizing the video's flow and key scenes through illustrations or sketches.
    • Voiceover Recording: Selecting a professional voiceover artist and recording the script's narration.
    • Visual Asset Creation: Designing and developing graphics, animations, or live-action footage as needed.
    • Video Editing: Assembling all visual and audio elements into a cohesive and engaging video.
    • Music and Sound Design: Adding music, sound effects, and mixing audio to enhance the video's impact.
    • Motion Graphics and Animation: Incorporating animated elements to explain complex concepts or add visual interest.
    • Review and Revisions: Client feedback and revisions to ensure the video meets expectations.
    • Final Delivery and Optimization: Exporting the video in various formats and optimizing it for different platforms.

    Video Use Cases

    SaaS Marketing Video production focuses on four main things: clearly explaining the product, highlighting its benefits, building trust with potential customers, and driving conversions.

    The best SaaS Marketing Video creations have these visual characteristics: clean and modern design, use of animation and motion graphics, high-quality footage, and strong branding.

    SaaS Marketing Videos are among the most popular video production types because they are highly effective at generating leads, increasing brand awareness, and driving sales. They are also relatively affordable to produce and can be easily shared online.

    Saas Marketing Video Benefits

    SaaS companies face a unique challenge: communicating complex software solutions effectively. Video marketing offers a powerful solution, transforming abstract concepts into engaging experiences. These videos aren't just marketing materials; they are essential tools for driving growth.

    • Explainer videos effortlessly bridge the gap between complex software and user understanding, accelerating onboarding and boosting satisfaction.
    • Product demo videos transform passive interest into active engagement, showcasing functionality and driving conversions.
    • Testimonial videos build trust and credibility, leveraging authentic customer feedback to enhance brand reputation.
    • Animated videos turn intricate details into engaging narratives, captivating audiences and clarifying complex concepts.
    • Social media videos expand reach and engagement, driving traffic and increasing brand awareness across various platforms.
    • Landing page videos transform visitors into leads, showcasing value propositions concisely and effectively.
    • Case study videos demonstrate real-world impact, building confidence and showcasing ROI.
    • Tutorial videos empower users, providing step-by-step guidance and reducing support requests, improving user experience.

    A comprehensive video marketing strategy, incorporating these elements, enhances brand storytelling, improves SEO, caters to diverse learning styles, builds stronger customer relationships, and ultimately maximizes marketing impact. This results in a higher return on investment and a stronger brand presence. SaaS video marketing is more than just videos; it's a strategic investment in growth.

    Increase Video Engagement

    Intriguing Saas Marketing Video design to

    Intriguing Saas marketing video design to capture the attention of your audience is key. Start with a strong hook, like a compelling question or a captivating visual. Keep the video concise and focused on the key benefits of your Saas product. Use high-quality visuals and sound to create a professional and engaging experience.

    Compelling Saas Marketing Video driven by

    Compelling Saas marketing videos are driven by a clear understanding of your target audience. Research their needs and pain points, and tailor your video content to address those concerns. Use storytelling techniques to connect with your audience on an emotional level and make your video more memorable.

    Concise Saas Marketing Video leading to

    Concise Saas marketing videos leading to a clear call to action are essential for driving conversions. End your video with a strong call to action that encourages viewers to learn more about your product or sign up for a free trial. Make sure your call to action is clear, concise, and easy to follow.

    Video Script

    Comprehensive Saas Marketing Video script is a

    Comprehensive Saas marketing video script is a roadmap for your video production. It outlines the key messages, visuals, and calls to action that will be included in your video. Start by defining your target audience and their needs. Then, develop a clear narrative that highlights the benefits of your Saas product and its value proposition.

    Engaging Saas Marketing Video script is the

    Engaging Saas marketing video script is the foundation for a successful video. It should be written in a conversational tone that resonates with your target audience. Use strong visuals and compelling storytelling to capture their attention and keep them engaged throughout the video.

    Compelling Saas Marketing Video script is an

    Compelling Saas marketing video script is an essential tool for creating a video that will drive conversions. It should be concise, focused, and easy to understand. Use clear calls to action to encourage viewers to take the next step and learn more about your product.

    Pre Production Guide

    Strategic Saas Marketing Video pre production is a

    Strategic Saas marketing video pre production is a crucial step in the video creation process. It involves planning and preparing for the video shoot to ensure a smooth and successful production. Start by defining your goals and objectives for the video. Then, develop a clear concept and storyboard that outlines the key scenes and visuals.

    Detailed Saas Marketing Video pre production is the

    Detailed Saas marketing video pre production is the foundation for a successful video. It involves planning and preparing for the video shoot to ensure a smooth and successful production. Start by defining your goals and objectives for the video. Then, develop a clear concept and storyboard that outlines the key scenes and visuals.

    Thorough Saas Marketing Video pre production is an

    Thorough Saas marketing video pre production is an essential step in the video creation process. It involves planning and preparing for the video shoot to ensure a smooth and successful production. Start by defining your goals and objectives for the video. Then, develop a clear concept and storyboard that outlines the key scenes and visuals.

    • Define Video Goals
    • Target Audience Research
    • Storyboarding & Scripting
    • Visuals & Assets Gathering
    • Location Scouting & Logistics
    • Equipment & Crew Selection

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