SaaS Promo Video Production for B2B Software:one message per promo.
Pain, AI and platform promos for B2B software. Fixed fees from $1,000.
Pick the message. Then the promo.
Advids offers SaaS promo video production for B2B software: pain promos that open on the buyer's daily problem, AI promos that show what the AI hands back, and platform promos that sum up a whole product in a few words. Fixed fees start at $1,000.
Start with the buyer's bad day.
Pain promos that show the overload before the product.
Show the overload. Then the fix.
One person under the problem, then the product clearing it.
Make the AI concrete.
AI promos that show outputs, not models.
Show what the AI hands back.
Ranked lists, drafted emails, booked meetings. No diagrams of models.
Sum up the whole product.
Platform promos that give each part one word.
One word per platform part.
Each part gets one icon and one word, then one closing line.
of video marketers say videos between 30 seconds and 2 minutes work best.
Source: Wyzowl, State of Video Marketing 2026, 266 respondents.
Brief to delivery: 3 to 4 weeks.
- Goal and target metric
- The one message to land
- Screens or staging login
- Brand kit and logo
- Fixed budget upfront
- Script and storyboard sign-off
- Master promo video
- Cuts for each channel
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
SaaS promo video FAQ
What is a SaaS promo video?
A SaaS promo video sells a software product on one message, in about a minute, without teaching every feature. Pick the message first: the buyer's pain, what the AI does, or what the whole platform covers. Antlere's 34-second promo carries one message: messages from every channel land in one inbox.
What length works for a SaaS promo?
Long enough for one message. Antlere's pain promo runs 34 seconds, Ceipal's AI promo runs 1:03 and Fraud.com's platform promo runs 1:38, because a platform has more parts to name. Cut every scene that doesn't serve the one message, then cut 15-second versions for paid placements.
How do you show AI in a SaaS promo video?
Show the work the AI hands back, not a brain or a network diagram. Ceipal's promo opens on "a pile of resumes", then shows ranked candidates, applicant profiles, an email drafting on screen and an interview booked for Nov 22, 2023. Each output is something a recruiter does by hand today.
What is the difference between a SaaS promo and a demo video?
A promo sells the reason to look: one message, one problem and a glimpse of the product. A demo shows how the product does the job, screen by screen. Use the promo on ads, social and the homepage. Send the demo to buyers who already asked to see the product.
How do you promote software buyers never see working?
Give each hidden part one word and one picture. Fraud.com's defense runs in the background, so its promo draws "IDENTITY" on a clock face, "SAFEGUARDING CUSTOMERS" on a shield and "RISK & TRUST ASSESSMENT" on a report page, then closes on "tomorrow's fraud prevention today."
How much does a SaaS promo video cost?
At Advids, a 60-second SaaS promo has a fixed fee by tier. Kinetic type and flat icons sit in Clean Design, $1,000 to $1,500, or Engaging Visuals, $1,500 to $2,000. A promo that places your real UI inside live-action office scenes sits in Hybrid Approach, $4,500 to $6,000.