Saas Video Content Company

SaaS Videos To Drive Signups & Conversion

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Saas Video Content Company

Drive Stronger Customer Connections



Authentic video content builds trust and credibility with potential SaaS customers, fostering long-term relationships.

Engaging video content simplifies complex SaaS solutions, making them easier for your audience to understand.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Wellsprings For Women
Thought Leader, Wellsprings for Women

We worked with the ADVIDS team to produce 4 animated videos depicting quite complex concepts related to anti Racism. We have found the team to be very flexible, patient, understanding, helpful, resourceful. They persevered with us as we grappled in conveying the messages intended. We worked hard with ADVIDS over a number of versions and iterations until we were very happy with end production. Thank you ADVIDS for the great job you have done.

American Gas Safety
Chief Estimator, AGS Controls

Really professional service, get price, quick turn around. The video came out great, making edits was easy and efficient. The team look after you very well, walk you through the steps, you have a dashboard where you can view the progress and contact support at any time. We are very happy we found Advids and will be working with them again.

Christine Geness
CEO, Cell-Logic

We recently worked with ADVIDS on a 3D general capabilities video for our specialty construction company. The process was very smooth and we are very happy with the final product! They were responsive and professional and the video turned out exactly how we had envisioned! We are planning to do several more with them in the future!

Emily Gray
Quality Manager, Pacific Hoseflex

We had a great experience with ADVIDS. We required a technical 3D video to be produced. The project ran smoothly with excellent communication. Thank you, we look forward to working on the next seven videos.


About Advids


Advids is a team of passionate creatives specializing in SaaS video production since 2012. We are SaaS marketers, storyboard artists, SaaS animators, UI/UX designers, video editors, and sound engineers. We've been called a SaaS explainer video agency, a SaaS onboarding video production house, a demo video specialist, product launch experts, and SaaS video marketing gurus. But above all else, we're your SaaS video production partners.

Let's collaborate and explore how Advids' SaaS-focused videos can elevate your software business. Our team's deep understanding of the SaaS landscape, combined with our creative storytelling approach, ensures your message resonates with your target audience. We craft compelling narratives that showcase your software's value proposition and drive conversions.

Our clients trust Advids for SaaS explainers, here is why we believe in the power of videos.

  • 45.71% of marketers disclosed that they allocate a substantial 20-50% towards the creation of visual content.
  • A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
  • 73% of respondents prefer to learn about a product or service from a short video.
  • Video ads generate 12 times more shares than traditional image-based ads.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Saas
Saas Experience
Video Creation FAQ
Saas Video Examples
What is Saas Video?
Saas Video Production
Production Process
Video Use Cases
Saas Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Saas Video Content Service - What We Offer


Creating compelling video content is a cornerstone of successful SaaS marketing. At Advids, we specialize in producing high-impact videos that resonate with your target audience and drive business growth. Our SaaS video production services cater specifically to the needs of businesses like yours. Here's a glimpse of what we offer:

Explainer Videos:

Simplify complex concepts and showcase your software's value proposition.

  • Clearly convey your software's benefits and features.
  • Engage potential customers and drive conversions.

Demo Videos:

Provide an in-depth look at your software's functionality and user experience.

  • Showcase your software's capabilities in action.
  • Help potential customers visualize using your product.

Testimonial Videos:

Build credibility and trust by featuring satisfied customers sharing their positive experiences.

  • Leverage social proof to increase brand confidence.
  • Highlight the real-world impact of your software.

Product Update Videos:

Keep your users informed and excited about new features and improvements.

  • Announce new releases and updates in an engaging way.
  • Drive user adoption and engagement.

Training Videos:

Empower your users with comprehensive tutorials and guides.

  • Improve user onboarding and reduce support inquiries.
  • Enhance customer satisfaction and retention.


How Advids pricing work for Saas Videos?


At Advids, we champion transparent, value-driven SaaS video production pricing. Our fixed-fee model ensures budget predictability, eliminating surprises. We're dedicated to a premium SaaS video creation experience, exceeding expectations.

Our all-inclusive pricing features:

Predictable SaaS Video Production Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything, offering peace of mind and budget control.
Client Focus: Developing your vision is paramount. Minor edits and feedback are handled swiftly. Our project experience and creative talent are dedicated to your goals.
Simplified Project Management: Dedicated project leads ensure seamless SaaS video creation and feedback integration. Fixed costs expedite approvals and streamline delivery.
Transparency: Every detail is included, from script to licensing. Consistent delivery and ongoing support exceed expectations.


Let us take an example of a SaaS video for an AI-powered code debugging platform, aiming to attract developers. All pricing is for a 60-second video. Multiple revisions are included in all packages.
Clean Interface Focus (USD 1000-1500): Clean visuals and screen recordings highlight the UI/UX and core debugging functionality. This package emphasizes ease of use and key features.
Conceptual Code Visualization (USD 1500-2000): Abstract code visualizations and motion graphics demonstrate the AI debugging process. This option is engaging and visually appealing.
Developer-Centric Narrative (USD 2000-3000): Character animation showcases developers using the platform, highlighting its benefits and problem-solving capabilities. This style is relatable and impactful.
Detailed Workflow Integration (USD 3000-4500): Dynamic transitions and screen recordings integrated with animated explainer sequences provide a comprehensive feature demonstration and workflow integration.
Immersive Platform Simulation (USD 4500-6000): A realistic 3D environment simulates platform use, showcasing complex integrations and advanced features. This delivers a high-impact, immersive experience.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a SaaS video production team to elevate your software offerings. We meticulously craft compelling narratives and visuals that resonate with your target audience, driving conversions and showcasing your product's value. Our SaaS video creators blend technical expertise with marketing acumen, delivering impactful video content optimized for the SaaS landscape. We specialize in product demos, explainer videos, and customer testimonial videos, all tailored to highlight your software's unique selling points.

Your dedicated project team includes:

Creative Director: Leads research, scripting, visualization, and messaging, ensuring impactful storytelling for your SaaS product video. They champion your vision and guide the team in crafting a compelling narrative.
SaaS Strategist: A software as a service expert who understands your target audience and tailors the video's message for maximum impact. They ensure the video aligns with your marketing goals and resonates within the SaaS industry.
Storyboard Artist: Creates visual blueprints for your video, outlining key scenes and ensuring a smooth, engaging flow. They visualize the narrative, optimizing pacing and viewer engagement.
Motion Graphics Designer: Brings your software to life with dynamic animations and engaging visuals. Their expertise in motion design transforms static elements into captivating stories.
Sound Designer: Creates a compelling audio landscape for your video, enhancing the emotional impact and overall viewing experience. They expertly blend music, sound effects, and voiceovers.
SaaS Video Editor: Polishes the final product, weaving together all elements into a seamless and impactful software as a service video. They ensure a professional finish, optimizing for various platforms and devices.


What experience Advids has in Saas Video production?


Advids' creative team produces compelling SaaS video narratives for tech audiences. We offer diverse video styles—demos, explainers, testimonials, and interactive walkthroughs. Our deep SaaS knowledge and research creates impactful videos that drive conversions. We excel at ideation, design, and production, delivering unique value. Our specialists meticulously study your platform and audience to best serve your business goals.

We serve diverse SaaS industries—cloud computing, cybersecurity, fintech, e-learning, and marketing automation—transforming complex software into engaging video content. Our industry specialists understand sector-specific challenges, creating videos that resonate with your target audience and address customer pain points.

With 12 years of experience, we've mastered various SaaS video formats, including explainer videos, onboarding tutorials, and software demos, all designed for business results. We help SaaS companies showcase their value, improve onboarding, and drive sales.

Our research-driven approach delves into your target audience, competitive landscape, and business objectives. We identify key content hooks and best practices to create videos that resonate and drive measurable results. We analyze user behavior and platform functionalities to craft informative and persuasive videos aligned with your unique selling propositions and marketing goals. Our expertise extends to creating high-impact software demo videos that showcase your platform's key features and benefits. We specialize in SaaS marketing videos designed to attract new customers and boost brand awareness.


FAQ

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What defines a compelling SaaS platform demo?

A compelling SaaS platform demo clearly showcases core functionality, highlights value, and engages viewers with a smooth, intuitive presentation.

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How to showcase our SaaS UI effectively?

Effective SaaS UI showcases use clear screen recordings, dynamic animations, and on-screen graphics to guide viewers through key features.

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How to explain intricate SaaS features simply?

Intricate SaaS features are simplified through clear, concise explanations, supported by visual aids like animated graphics, and real-world examples.

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What's the optimal length for a SaaS explainer?

The optimal length for a SaaS explainer video is typically between 60 seconds and 5 minutes, depending on the platform's complexity and key features.

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How to showcase our SaaS's core differentiators?

Core differentiators are showcased by focusing on unique benefits and value, using clear messaging and compelling visuals to highlight what sets a platform apart.

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What visuals best represent our SaaS brand?

The best visuals to represent a SaaS brand align with its identity, using consistent color palettes, typography, and graphic styles for a cohesive look.

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How to boost engagement with our platform videos?

Engagement with platform videos is boosted through dynamic animations, compelling storytelling, and interactive elements that capture attention.

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How to use narratives in SaaS product videos?

Narratives in SaaS product videos create emotional connections, using relatable scenarios and user stories to demonstrate real-world benefits.

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What animation style suits our SaaS product?

The animation style for a SaaS product depends on brand identity and target audience, ranging from minimalist to dynamic.

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How to portray our SaaS as user-friendly?

A SaaS platform is portrayed as user-friendly with clear language, intuitive visuals, and step-by-step demonstrations that highlight ease of use.

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How to create SaaS videos that drive conversions?

SaaS videos that drive conversions focus on value, using clear calls to action, and highlighting benefits to encourage viewers to take the next step.

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How to make our platform videos distinctive?

Platform videos are made distinctive with unique visual styles, compelling storytelling, and creative animation techniques.

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How to address user challenges via platform videos?

User challenges are addressed via platform videos using relatable scenarios and user stories to demonstrate how the platform solves problems.

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How to create impactful and memorable platform videos?

Impactful and memorable platform videos use compelling storytelling, dynamic visuals, and engaging animation techniques that capture attention.

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How to use platform videos to aid sales?

Platform videos aid sales by showcasing value, highlighting key features, and using clear calls to action.


Saas Video Content Company Examples

1. VMware

VMware Cloud on AWS video is designed to encourage businesses to modernize their applications without disrupting the business.

Video Design - VMware uses an engaging style, focusing on simple animated characters. These characters are shown in different scenarios, showcasing the benefits of application modernization with VMware Cloud on AWS. The graphic design has a clean and modern aesthetic, with bright and vibrant colors, which is a common visual style for SaaS Video Content. The graphics are high-quality, with sharp lines and smooth transitions between scenes.

The visual style of the video effectively communicates the objective of making application modernization simpler and more efficient. The video narrative focuses on the struggles of managing applications and the difficulties encountered by IT teams. The tone is straightforward and informative, emphasizing the benefits of VMware Cloud on AWS, with the promise of making complex processes easier.

2. Cadence

Cadence is a software company that creates electronic design automation products. This particular video is designed to introduce the Celsius thermal solver, which can model and analyze heat transfer within systems.

Video Design - The video style is a combination of product demo and visual animation. It uses a clean and modern visual style, with clear and concise graphics that emphasize the key features of the Celsius thermal solver. The video employs bright colors and smooth transitions. The focus on colorful, 3D graphics and animations are characteristics of Saas Video Content. The graphics are well-designed and easy to understand, and the overall tone of the video is professional and informative.

The use of colorful 3D graphics helps to communicate the product’s functionality and its ability to analyze thermal distribution in complex systems. The video’s fast-paced yet focused narrative and the focus on the technical details of the product makes it appropriate for its target audience of engineers and designers. The video effectively explains the benefits of using the Celsius thermal solver and how it can help to improve product reliability and performance.

3. Braze

Braze is a customer engagement platform. The video is designed to showcase the partnership between Braze and mParticle, a customer data platform.

Video Design - Braze incorporates simple, animated visuals throughout the video, using line art and minimal color, to represent the abstract concept of user data. The minimalist style is common in Saas Video Content and helps highlight the product's core functionality and appeal to a tech-savvy audience.

The visual design of the video and the narrative create a cohesive message, emphasizing that Braze and mParticle work together to create a more sophisticated understanding of the customer. The video utilizes a friendly and informative tone while highlighting the ease with which data can be analyzed and used to improve customer engagement.

4. NICE

NICE Enlighten AI for Vulnerable Customers is a solution that helps businesses ensure fair treatment of customers and compliance with financial regulations. The video is designed to highlight the potential risks of not identifying and supporting vulnerable customers.

Video Design - NICE uses 3D graphics with a playful, modern, and friendly design style. It incorporates a combination of simple shapes and vibrant color palettes to create a visual identity that aligns with the Saas Video Content style.

The animation and the overall visual design effectively communicates the risks of not addressing the needs of vulnerable customers. The graphics create a lighthearted, approachable tone, which helps to emphasize the importance of a compassionate approach to customer service while still conveying the serious nature of regulatory compliance.

5. Trend Micro

Trend Micro is a global leader in cybersecurity, helping to make the world safe for exchanging digital information. The video is designed to showcase the power of Trend Micro Endpoint Security, which is a leader in endpoint protection platforms.

Video Design - The video uses a city-scape metaphor to visually represent the complex nature of modern networks. The graphics are 3D and modern, which is common for SaaS video content. The video utilizes clean lines and vibrant colors to create a professional and sleek look. The bright colors highlight the different components of the network, and the dynamic animation of the connections creates visual interest.

The visuals of the video effectively communicate the message that Trend Micro Endpoint Security can help to protect businesses from cyberattacks. The video uses strong imagery to emphasize the idea of protecting sensitive information and systems, with visual cues such as the biohazard symbol, which represents a threat, and the Trend Micro logo acting as a shield. The overall tone of the video is reassuring, instilling confidence in potential customers that Trend Micro can provide effective security solutions.

What is Saas Video?

Saas video content is a powerful tool for showcasing software as a service products. It uses engaging visuals and storytelling to explain complex concepts, highlight benefits, and build brand awareness.

These videos are commonly used for marketing, sales, onboarding, and customer support. They can be deployed on websites, social media, landing pages, and email campaigns to drive engagement and conversions.


Saas Video Production

Saas video content production is the process of creating high-quality videos that effectively communicate the value of your software as a service offering. It involves a combination of creative storytelling, animation, and sound design to produce engaging and informative content.

Typical timelines for Saas video production range from 4 to 8 weeks, depending on the complexity and length of the video. This process involves meticulous planning, scripting, storyboarding, animation, and post-production to ensure a polished and impactful final product.


Production Process

  • Strategy & Scripting: Define goals, target audience, and key messages for the video.
  • Storyboarding: Create a visual representation of the video's narrative flow.
  • Style-framing & Illustration: Develop the visual style and create character/environment designs.
  • Voiceover Recording: Select and record professional voiceover narration.
  • Animation: Bring the illustrations to life with dynamic animation.
  • Sound Design & Music: Add music, sound effects, and mix audio for an immersive experience.
  • Review & Revisions: Client feedback and revisions to ensure satisfaction.
  • Final Delivery: Provide the final video in various formats for different platforms.
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Video Use Cases

Saas video content production focuses on four main things: simplifying complex concepts, highlighting key benefits, building brand trust, and driving conversions. It achieves this through engaging visuals, clear messaging, and compelling storytelling.

The best saas video content creations have these visual characteristics: vibrant colors, clean design, smooth animation, relatable characters, and clear call-to-actions. These elements contribute to a positive viewer experience and increased engagement.

Saas video contents are among the most popular video production types because they effectively address the challenges of marketing intangible software products. They provide a visual representation of the product's functionality, benefits, and value proposition, making it easier for potential customers to understand and appreciate the offering.


Saas Video Benefits

Captivating product demos

Captivating product demos can be incredibly effective for showcasing the features and functionalities of our Saas product. By using animation and visual effects, you can bring your product to life and make it more engaging for potential customers. This is a great way to show how your product works and how it can benefit users.

Feature-rich product tours

Feature-rich product tours are a great way to give potential customers a comprehensive overview of your Saas product. By using visuals, you can highlight the key features and benefits of your product in a way that is easy to understand and remember. This is a great way to show how your product can solve customer problems and meet their needs.

Visually engaging onboarding

Visually engaging onboarding can help new users get up to speed quickly and easily with your Saas product. By using visuals, you can make the onboarding process more interactive and engaging, which can help to improve user satisfaction and retention. This is a great way to show new users how to use your product and get the most out of it.

Product workflow animation

Product workflow animation can be a powerful tool for explaining complex processes and workflows. By using animation, you can make it easier for users to understand how your Saas product works and how it can help them achieve their goals. This is a great way to show how your product can streamline processes and improve efficiency.

Animated user interface

Animated user interface can make your Saas product more engaging and user-friendly. By using animation, you can highlight key elements of your user interface and make it easier for users to navigate and interact with your product. This is a great way to show how your product is designed to be intuitive and easy to use.

Visualize complex features

Visualize complex features can be a challenge, but saas videos can make it easier to understand. By using animation and visual effects, you can break down complex features into smaller, more manageable pieces. This is a great way to show how your product can handle complex tasks and provide advanced functionality.

Illustrate software benefits

Illustrate software benefits can be done in a compelling way using Saas videos. By using visuals, you can show how your product can solve customer problems and improve their lives. This is a great way to show how your product can add value to customers' businesses or personal lives.

Visualize customer journey

Visualize customer journey can be a powerful way to show how your Saas product can help customers achieve their goals. By using visuals, you can create a story that follows a customer from the beginning to the end of their journey with your product. This is a great way to show how your product can help customers at every stage of their journey.

Demonstrate product value

Demonstrate product value can be done effectively using Saas videos. By using visuals, you can show how your product can save customers time, money, or effort. This is a great way to show how your product can provide a return on investment for customers.

Showcase product features

Showcase product features can be done in a visually appealing way using Saas videos. By using animation and visual effects, you can highlight the key features of your product and make them more engaging for potential customers. This is a great way to show how your product can meet the needs of different customers.

Product integration visuals

Product integration visuals can be a great way to show how your Saas product can work with other software and services. By using visuals, you can demonstrate how your product can integrate seamlessly with other tools that customers are already using. This is a great way to show how your product can be part of a larger ecosystem.

User interface animation

User interface animation can make your Saas product more engaging and user-friendly. By using animation, you can highlight key elements of your user interface and make it easier for users to navigate and interact with your product. This is a great way to show how your product is designed to be intuitive and easy to use.


Increase Video Engagement

A comprehensive approach is key to creating engaging Saas videos. The design to capture attention and convey information effectively is driven by a clear understanding of your target audience and the goals you want to achieve. You need to consider the visual style, animation, music, and voiceover to create a cohesive and compelling experience.

Strategic storytelling

Strategic storytelling is the heart of creating engaging Saas videos. Methods for engaging viewers include using a clear and concise narrative, highlighting the benefits of your product, and showcasing real-world examples of how your product is used. By creating a story that resonates with your audience, you can make your video more memorable and impactful.

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Video Script

is the foundation of a successful Saas video. The script is a blueprint for your video, outlining the key messages, visuals, and calls to action. It's important to write a script that is clear, concise, and engaging, using language that resonates with your target audience.

Compelling narrative structure

Compelling narrative structure is essential for creating a Saas video that captures and holds viewers' attention. Techniques to achieve this include using a clear problem-solution narrative, showcasing a customer journey, or focusing on specific features and benefits. By structuring your video in a way that tells a story, you can make it more engaging and memorable.


Pre Production Guide

is crucial for ensuring a successful Saas video. The steps to create a high-quality video include defining your goals, identifying your target audience, and developing a compelling video concept. By taking the time to plan your video carefully, you can set yourself up for success.

Methods for pre-production

Methods for pre-production include brainstorming ideas, creating a storyboard, and selecting the right visuals and music. By carefully planning your video, you can ensure that it is visually appealing, engaging, and effective in communicating your message.

  • Define video goals
  • Identify target audience
  • Develop video concept
  • Create storyboard
  • Select visuals and music
  • Choose voiceover talent