Software Launch Video Agency

Software Videos To Drive Signups & Conversion

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Software Launch Video Agency

Drive Adoption



Compelling video content simplifies complex software concepts, making it easier for potential users to understand and embrace your solution.

Engaging video marketing can bring your software to life, showcasing its features and benefits in a way that resonates with your target audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Tal Bakish
Entrepreneur, Elssway

ADVIDS prepared a 3D animation for us in a very good price and good schedule. The process was clear and convenient for remote online. The team is responsive and cooperation was good.

Sheldon Mydat
Founder & CEO, Suppeco

Our team at Suppeco used ADVIDS recently, and I must say it’s been a great experience. Every single stage of the production process has been very clear and extremely collaborative.

Ruben D. Henriquez
Audioprosthologist, Wise Hearing

Very professional. Great work in a timely manner. Very fair prices. ADVIDS produced two videos for us so far. We are extremely happy with the results.

Tracy Mcnaughton
Managing Partner, Clean Energy Talent

Wonderful experience, they listened to our vision, improved it some more and then made it come to life. A flawless and smooth process from A-Z. Lovely team of hard working people, with great customer care. 10/10 guys


About Advids


Advids is a team of passionate creatives specializing in software launch video production since 2012. We are storytellers, software demo experts, UI/UX animators, sound designers, video editors, and motion graphics artists. We've been called a software launch video agency, a demo video production house, a SaaS explainer video studio, product launch experts, and software marketing mavens. But above all else, we're your software launch video partners.

Let's collaborate and explore how a captivating software launch video can elevate your product's debut and drive impactful results. Our team's combined experience in software marketing and video production ensures a launch that resonates with your target audience. We craft videos that showcase your software's unique value proposition, engage viewers, and generate excitement.

Our clients trust Advids for software launch videos. Here is why we believe in the power of videos.

  • 55% of consumers watch videos before making purchase decisions.
  • An estimated 1.6 billion people use short-form videos to communicate.
  • 78% of marketers say their customer engagement is data-driven.
  • 91% of businesses are using video marketing in 2023.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Software Launch
Software Launch Experience
Video Creation FAQ
Software Launch Video Examples
What is Software Launch Video?
Software Launch Video Production
Production Process
Video Use Cases
Software Launch Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Software Launch Video Service - What We Offer


    As a leading software launch video agency and company, Advids helps you create impactful videos that generate excitement and drive adoption. We craft videos that showcase your software's potential.

    Here are the types of videos we offer for your software launch:

    Product Demo & Explainer Videos: Showcases features benefits and explains functionality clearly.
    Announcement Videos: Officially unveil your software creating anticipation.
    Testimonial Videos: Showcase user success stories building trust and credibility.
    Social Media Marketing Videos: Generate buzz and drive traffic with engaging short-form content.
    Onboarding Videos: Guide new users improving user experience.
    Integration Videos: Demonstrate seamless connections showcasing added value.
    Comparison Videos: Highlight your software's advantages demonstrating superiority.



  • How Advids pricing work for Software Launch Videos?


    Advids offers transparent, value-driven pricing for software launch videos. Our fixed-fee model ensures predictable budgets, creative collaboration, and exceptional results.

    **Predictable Budget:** Fixed fees, comprehensive cost breakdowns, and budget control.

    **Client Focus:** Dedicated to your vision; swift feedback and revisions included. We exceed your goals.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and swift approvals.

    **Transparency:** Full transparency: script to licensing, consistent delivery, and ongoing support.

    Multiple revisions included in all packages.

    Let's look at examples for a 60-second software launch video:

    **Clean Interface Focus (USD 1000-1500):** Clean visuals highlight UI/UX and threat detection; emphasizes user-friendliness.

    **Data Visualization (USD 1500-2000):** Animated data visualizations showcase real-time threat analysis; motion graphics included.

    **Conceptual Animation (USD 2000-3000):** Abstract animations showcase proactive security and advanced technology.

    **Hybrid Approach (USD 3000-4500):** Combines screen recordings, motion graphics, and 3D elements; includes stylized transitions.

    **Cinematic Storytelling (USD 4500-6000):** Dramatic narrative emphasizing brand value and market leadership; includes visuals, sound design, and cinematic editing. Our videos are perfect for showcasing your software's features in a compelling software demo video. Make your product launch video a success with Advids' professional video production services.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of video production specialists to elevate your software launch. We craft compelling narratives and impactful visuals that resonate with your target audience, driving engagement and generating excitement. Our team blends creative vision with your marketing objectives, delivering high-quality video content that showcases your software's unique value proposition and key features.

    Your dedicated team includes:

    Creative Director: Leads the project vision, from initial concept and software demo integration to final delivery, ensuring a cohesive and impactful launch video.
    Product Specialist: A software expert who understands your product inside and out, crafting compelling scripts and storyboards that highlight key features and benefits. They also contribute to video marketing strategy and product messaging.
    UX Designer: Focuses on user experience within the video, optimizing visual flow, on-screen elements, and call-to-actions for maximum impact and viewer engagement. This role ensures intuitive and seamless software demonstrations.
    Motion Graphics Artist: Creates stunning visuals, animations, and user interface recreations that bring your software to life, showcasing its functionality and design dynamically. They are experts in launch video best practices.
    Sound Designer: Crafts a captivating audio landscape with music, sound effects, and professional voiceovers that enhance the emotional impact and overall viewing experience.
    Video Editor: Assembles all elements into a polished final product, ensuring seamless transitions, optimal pacing, and a captivating narrative that effectively communicates your software's value. They are experts in video production workflow and launch video editing.


    What experience Advids has in Software Launch Video production?


    Advids crafts compelling narratives that transform complex software into engaging launch videos. We offer diverse 3D walkthrough styles, including product demos, feature highlights, and immersive experiences. Our expertise in software functionality and UX design creates exciting, adoption-driving videos.

    We've partnered with clients across SaaS, FinTech, EdTech, Healthcare, and Gaming, creating compelling visuals for complex software. We understand industry-specific needs and market trends, ensuring resonance. Our deep industry knowledge creates videos showcasing capabilities and addressing target user needs.

    With 12 years' experience, we master product storytelling, explainer videos, and social media teasers. We've driven successful software launches through engaging videos. Our experience ensures efficient production and high ROI.

    We start with in-depth research into your target audience, competition, and software value proposition. We identify key messages and optimal formats for maximum engagement. We collaborate closely to understand your vision. Our team crafts storyboards, selects music and voiceover, and uses cutting-edge 3D animation. Our videos are visually stunning and strategically designed to meet your marketing goals (pre-orders, lead generation, brand awareness). Our expertise in creating software demo videos ensures your product's features are clearly communicated. We craft compelling product explainer videos that resonate with your target audience. Our marketing videos for software are designed to drive conversions and increase brand awareness. Our 3D animated software tutorials provide engaging and effective training for your users.


    FAQ

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    What visuals best showcase our software launch?

    Dynamic motion graphics, clean UI/UX captures, and real-world scenarios effectively showcase a software launch, immediately captivating the audience.

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    How can we demonstrate our software's core functionality?

    Core functionality can be demonstrated through clear screen recordings, animated callouts, and concise explanations, ensuring viewers grasp key features instantly.

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    How do we generate buzz for our software's debut?

    Generate buzz with visually stunning trailers, engaging social media teasers, and a compelling narrative that highlights the software's unique value.

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    What's the optimal duration for our software launch video?

    The optimal duration for a software launch video is typically between 60 seconds and 3 minutes, depending on the software's complexity and target audience.

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    How do we craft a story around our software's value?

    Craft a compelling story around the software's value by focusing on the problem it solves, the benefits it offers, and the positive impact it has on users.

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    Which animation style best fits our software's brand?

    Select the perfect animation style for the software's brand, offering a range from minimalist to highly stylized, ensuring the video resonates with the target audience.

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    How can we showcase our software's user experience?

    Showcase the software's user experience through screen recordings, interactive demos, and animated UI/UX elements, highlighting its ease of use and intuitive design.

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    How do we maintain viewer interest in our software reveal?

    Maintain viewer interest through dynamic pacing, engaging visuals, and a clear narrative, keeping the audience invested in the software reveal.

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    What are the essential elements for a software launch reveal?

    Essential elements for a software launch reveal include a compelling introduction, clear demonstration of key features, a focus on user benefits, and a strong call to action.

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    How do we clearly communicate our software's benefits?

    Clearly communicate the software's benefits by focusing on the problems it solves, the value it provides, and the positive impact it has on users' lives.

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    What storytelling approach suits a software introduction?

    A storytelling approach that highlights a user's pain point, showcases how the software solves it, and demonstrates the positive outcome, makes the software relatable.

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    How do we make our software launch video feel genuine?

    Make the software launch video feel genuine by using authentic testimonials, real-world examples, and a relatable tone that connects with the target audience.

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    What pre-production steps are vital for our software video?

    Vital pre-production steps for a software video include a detailed script, a clear storyboard, and a well-defined visual style that aligns with the brand.

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    How does our video plan support our software launch goals?

    A video plan supports software launch goals by aligning the video's message, visuals, and call to action with the overall marketing strategy.

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    What are the best ways to present our new software?

    Present new software through visually engaging videos that highlight its key features, benefits, and user experience, using techniques like screen recordings, animations, and real-world scenarios.


    Software Launch Video Examples

    1. Finicity

    Finicity is a trusted and proven open banking platform, enabling faster and easier market access for products and services. This video is designed to explain how Finicity helps businesses improve their customer's financial outcomes.

    Video Design - This is a compelling Software Launch Video, showcasing the powerful impact of Finicity's open banking platform. The video utilizes isometric illustrations, graphic elements and animation to highlight the benefits of the open banking platform. The overall design is clean and modern, emphasizing the user-centric and secure nature of the platform.

    The video incorporates a seamless transition from traditional banking imagery to a futuristic concept representing data-driven insights, highlighting the core of Finicity’s open banking approach. The visual style is minimal, focusing on clean lines and bright colors, creating a sophisticated and trustworthy tone. This visually engaging approach effectively conveys Finicity's key message: improving financial literacy, inclusion, and outcomes through a safe and secure open banking platform.

    2. Google Open Source

    Google Open Source is an organization that creates open-source software. This video is designed to introduce Bazel, a build and test tool that was developed by Google Open Source.

    Video Design - The video employs a clean and minimalist design style, utilizing simple geometric shapes and a limited color palette. The use of isometric illustrations helps to visualize Bazel’s ability to support multi-language, multi-platform projects. This Software Launch Video is effective because it emphasizes clarity and simplicity, making the complex process of software development appear manageable and straightforward.

    Bazel’s value proposition is communicated through the use of clean visuals and a calming tone. The animation is gentle and the voiceover is clear and concise, making the overall experience soothing. This approach helps convey that Bazel can help solve common software development challenges, such as fixing flaky builds and managing complex projects. The video effectively communicates Bazel's benefits by highlighting its ease of use, efficiency, and ability to handle complex projects.

    3. ANAQUA

    ANAQUA is a cloud based platform that aims to improve trademark and patent management. This video is designed to showcase the key benefits of using the ANAQUA platform.

    Video Design - The video is a Software Launch Video that uses a combination of text and animated graphics. It focuses on three key benefits of using ANAQUA: collaboration, organization and risk reduction. The video utilizes a clean and modern design style, with a bold color palette and impactful font choices. The use of animated graphics, such as a team climbing a mountain for the collaboration point, and a person on a laptop for the organization point, effectively highlight the features and benefits of the platform. These animated graphics are simple and easy to understand, making them accessible to a broad audience.

    The visual style of the video effectively communicates the objective of the video by emphasizing the key benefits and features of ANAQUA in a clear and concise manner. The video uses a professional and informative tone that resonates with the target audience of trademark and patent professionals. It effectively conveys the platform's capabilities and the positive impact it can have on their workflow. The overall visual style of the video helps to create an engaging and informative experience for the viewer.

    4. Flywheel

    Flywheel is a cloud-scale data management and collaboration platform, designed to help pharmaceutical companies achieve their precision medicine and AI development goals. This video is designed to showcase how Flywheel can help companies overcome the challenge of data preparation and accelerate research and development.

    Video Design - The video features a minimalist design with bold graphics and clean lines. It employs a bright color palette of blue and green, which creates a modern and sophisticated aesthetic. The video incorporates simple, easily understandable animations, such as gears and arrows, to illustrate the process of data management and analysis. The use of these elements and the overall design effectively positions the video as a Software Launch Video.

    The clean and concise visual style of the video effectively communicates Flywheel's mission to simplify data management and accelerate research and development. This is achieved through a combination of clear graphics, impactful text, and a calm, informative tone, which enhances the video's credibility and appeal to its target audience of life sciences professionals. The use of visuals and language together effectively conveys the value proposition of Flywheel, emphasizing its ability to empower researchers and accelerate breakthroughs in the pharmaceutical industry.

    5. Epicor

    Epicor is a company that helps businesses keep the world turning by making, delivering, and selling the things that people need. The video is designed to introduce the software and demonstrate how it helps businesses improve efficiency.

    Video Design - The video features a clean and modern aesthetic with a color palette of blue and green, which is typical of software launch videos. The use of animation allows for the display of data points and highlights the company's core values by visually displaying the impact of its product. The video also utilizes graphics that are sleek and minimalistic with a touch of futuristic design. This style of animation is often used in software launch videos to create an engaging and visually appealing introduction to the product.

    The use of animation, color palette, and design elements works together to communicate the video's goal, which is to drive customers to use Epicor's software. The tone of the video is confident and informative, suggesting that the software offers a solution for businesses struggling with data analysis.

    What is Software Launch Video?

    A software launch video is a marketing tool designed to generate excitement and awareness for a new software product. It effectively showcases the software's features, benefits, and value proposition to potential customers.

    Software launch videos are used to educate and inform the target audience about the software's capabilities, build anticipation for its release, and drive early adoption. They are often used in conjunction with other marketing materials, such as landing pages, social media campaigns, and email marketing.


    Software Launch Video Production

    Software Launch video production is the process of creating a high-quality video that effectively introduces and promotes a new software product to the market. It involves a series of steps, from conceptualization and scripting to filming, editing, and final delivery.

    A typical Software Launch Video Production timeline can range from 4 to 8 weeks, depending on the complexity of the project. This includes time for script development, storyboarding, animation, voiceover recording, editing, and revisions. high-quality production ensures a polished and engaging video that resonates with the target audience and drives successful product launches.


    Production Process

    • Conceptualization and Scripting: Define the video's core message and target audience, crafting a compelling narrative.
    • Storyboard and Style Development: Visualize the video's flow with detailed storyboards and establish a unique visual style.
    • Motion Graphics and Animation: Create engaging animations and motion graphics to illustrate key features and benefits.
    • Voiceover and Sound Design: Record a professional voiceover that complements the visuals and add impactful sound effects.
    • Music Selection and Integration: Choose music that enhances the video's mood and seamlessly integrate it into the soundtrack.
    • Video Editing and Post-Production: Assemble all elements, refine the pacing, and ensure a polished final product.
    • Review and Feedback: Share the video with the client for feedback and make necessary revisions.
    • Final Delivery and Optimization: Deliver the final video in various formats optimized for different platforms.
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    Video Use Cases

    Software Launch Video production focuses on four main things: showcasing the software's features, highlighting its benefits, establishing its value proposition, and building excitement for its release.

    The best Software Launch Video creations have these visual characteristics: clear and concise messaging, engaging animations and motion graphics, high-quality visuals, and a professional voiceover.

    Software Launch Videos are among the most popular video production types because they are highly effective at generating awareness, driving engagement, and boosting sales for new software products. They can be used across various platforms, including websites, social media, and email marketing, to reach a wide audience.


    Software Launch Video Benefits

    Software launch videos are essential for a successful product launch. They help you connect with your audience and showcase your software's potential. They offer a compelling way to demonstrate value and build excitement.

    • Product demos: Imagine potential customers effortlessly navigating your software's features in a clear, concise video. This clarity boosts understanding and confidence, driving conversions.
    • Announcement videos: Generate pre-launch excitement and anticipation, maximizing the impact of your big reveal. This creates a buzz and positions your software as a must-have.
    • Testimonials: "This software changed my business!" These powerful statements build trust and credibility, convincing potential buyers of your software's value.
    • Social media videos: Short, engaging clips increase brand awareness and drive traffic to your landing page. They're perfect for capturing attention in a busy online world.
    • Onboarding videos: Guide new users through setup, improving user experience and reducing friction. This leads to higher user satisfaction and retention.
    • Social media teasers: Create pre-launch buzz and anticipation, building a strong audience base before the official launch.
    • Integration videos: See how seamlessly your software integrates with other platforms. These videos showcase added value, demonstrating a competitive advantage. software launch video marketing
    • Comparison videos: Highlight your software's advantages over competitors, emphasizing key differentiators. This positions your software as the superior choice. software video production services

    Increase Video Engagement

    Intriguing visual storytelling

    Intriguing visual storytelling is a key element in creating engaging Software Launch Videos. It's about crafting a narrative that captures the viewer's attention and makes them want to learn more about your software.

    Interactive user experience

    Interactive user experience is the key to keeping viewers engaged. This can be achieved through interactive elements like clickable buttons, animations, and transitions that allow viewers to explore the software's features and functionality.

    Dynamic visual effects

    Dynamic visual effects can add a layer of excitement and professionalism to your Software Launch Video. This can include motion graphics, transitions, and animations that enhance the visual appeal and make the video more memorable.

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    Video Script

    Compelling narrative structure

    Compelling narrative structure is the foundation of a successful Software Launch Video script. It's about crafting a story that grabs the viewer's attention, keeps them engaged, and leaves them wanting more.

    Clear and concise language

    Clear and concise language is essential for a Software Launch Video script. It's about using simple, easy-to-understand language that effectively communicates the key features and benefits of your software.

    Focus on user benefits

    Focus on user benefits is the key to a compelling Software Launch Video script. It's about highlighting how your software can solve user problems, improve their productivity, or enhance their experience.


    Pre Production Guide

    Strategic planning

    Strategic planning is the first step in pre-production. It's about defining your goals, target audience, and key messages for the video.

    Detailed storyboard creation

    Detailed storyboard creation is essential for visualizing the video. It's about outlining the scenes, shots, and transitions, ensuring a cohesive and engaging flow.

    Scriptwriting and refinement

    Scriptwriting and refinement are crucial for conveying your message effectively. It's about crafting a clear, concise, and engaging script that resonates with your target audience.

    Visual style and branding

    Visual style and branding are essential for creating a consistent look and feel. It's about choosing a visual style that aligns with your brand identity and resonates with your target audience.

    Pre-production checklist

    Pre-production checklist is a crucial step to ensure a smooth production process. It's about identifying and addressing any potential issues or challenges before filming begins.

    Location scouting and setup

    Location scouting and setup are essential for creating the right environment. It's about finding the perfect location that aligns with your video's theme and ensures a professional and polished look.

    - Define target audience

    - Determine video length

    - Choose visual style

    - Select filming location

    - Gather necessary equipment

    - Plan shooting schedule