Software Video Production Service

Software Videos To Drive Conversion & Retention

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Software Video Production Service

Showcase Features



Clearly demonstrate the value of your software and its capabilities through concise and compelling video content.

Engaging software videos simplify complex ideas, making it easier for your audience to understand and connect with your product.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Mike Brandt
Founder, HMB

It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. I am very happy and pleased with the end-product.

Megan Pogwist
General Manager, Packaging HERO

We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests.

Malcolm Treanor
COO, WINR Data

We used Advids to create an explainer video for an upcoming tradeshow. It was the first time we've worked on a project like this and the customer service experience was excellent throughout and we are extremely happy with the video.

Maurizio Bersani
CEO, Itat Group

Great job !!! Excellent organization, perfect respect of the schedule.The team was amazing in getting our input and deliver the appropriate solutions.


About Advids


Advids is a crew of kind, thoughtful creatives specializing in software video production since 2012. We are software demo experts, UI/UX animators, product marketing strategists, storyboard artists, sound designers, and video editors. We've been called a software video production company, a SaaS explainer video agency, a demo video studio, software visualization wizards, and more. But above all else, we're your software video production partners.

Let's get curious, dive in, and discover how the software videos Advids crafts can elevate your product and captivate your audience. Our team's combined experience in software visualization and product marketing ensures impactful storytelling that resonates with tech-savvy viewers. We meticulously plan each video, from storyboarding to sound design, to deliver polished, professional results that showcase your software's unique value proposition.

Our clients trust Advids for software explainers, here is why we believe in the power of videos.

  • 81% of marketers view content as a core business strategy.
  • Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.
  • 47% of marketers believe that video marketing is the best way to respond to business challenges.
  • Online videos had an audience reach of 92.3% among internet users worldwide.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Software
Software Experience
Video Creation FAQ
Software Video Examples
What is Software Video?
Software Video Production
Production Process
Video Use Cases
Software Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Software Video Service - What We Offer


We at Advids are a leading software video agency providing a comprehensive software video service. We create software marketing videos that clarify your software's value and reach your target audience. Our expert team crafts compelling visuals that boost engagement and drive results.

* **Explainer Videos**: Simplify complex software features.
* **Product Demo Videos**: Showcase software functionality and user benefits.
* **Tutorial Videos**: Step-by-step guides for effective software use.
* **Promotional Videos**: Highlight key selling points for increased sales.
* **Animated Videos**: Visually explain complex software concepts.
* **How-To Videos**: Practical tutorials for software users.
* **Walkthrough Videos**: Demonstrate software navigation and user experience.
* **Case Study Videos**: Showcase successful software implementations.


How Advids pricing work for Software Videos?


Advids offers transparent, value-driven software video production with fixed-fee pricing for predictable budgeting and exceptional results.

**Our all-inclusive pricing features:**

**Predictable Software Video Production Budget:** Fixed fees cover all project scope, ensuring budget certainty.

**Client Focus:** We prioritize your vision, handling revisions efficiently. Our team collaborates to exceed your goals.

**Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration. Fixed costs streamline approvals and delivery.

**Transparency:** All aspects, from concept to licensing, are included. Expect consistent delivery and support.

We deliver exceptional value with clear pricing and efficient project management. Our expertise ensures a premium experience, prioritizing client collaboration and trust. Our expertise in creating software explainer videos ensures your message resonates. We specialize in corporate video production for software companies, delivering high-impact results.

Let's take an example of a software video for a cutting-edge AI-powered cybersecurity platform designed for industrial control systems. The goal is to engage potential clients and showcase the platform's advanced threat detection capabilities. All pricing below is for a 60-second video. Multiple revisions are included in all packages.

**Clean Interface Showcase (USD 1250):** Clean design, showcasing key features and platform overview.

**Conceptual Threat Visualization (USD 1750):** Abstract visuals, illustrating threat detection, data visualization, and cybersecurity concepts.

**Dynamic Data Flow (USD 2500):** Animated data streams, visualizing network security, real-time threat monitoring, incident response, and platform benefits.

**Detailed System Architecture (USD 3750):** 3D model integration, visualizing platform infrastructure, multi-layered security, advanced analytics, and compliance standards.

**Integrated Hybrid Simulation (USD 5250):** Live-action footage combined with CGI, showcasing simulated attacks, platform response, threat mitigation, and client testimonials.

Contact us to discuss your project.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of software video production specialists to elevate your brand. We meticulously craft engaging visuals and compelling narratives that resonate with your tech-savvy audience. Our software video creators blend artistic vision with your specific marketing goals to deliver impactful, high-converting video content that drives results. Each team member combines a deep understanding of your unique brand voice with cutting-edge technical expertise and advanced video production techniques to produce stunning video assets.

Your dedicated project team includes:

Creative Director: Leading the project, the Creative Director researches, scripts, and visualizes your software's core message, ensuring impactful storytelling.
Technical Animator: The Technical Animator uses advanced animation software and motion graphics expertise to showcase your software's functionality with clarity and visual appeal.
UX/UI Designer: This expert focuses on user interface and user experience design within the video, ensuring intuitive and engaging visuals that highlight your software's usability.
Screen Recorder: The Screen Recorder captures high-quality footage of your software in action, demonstrating its features and benefits.
Sound Designer: Your dedicated Sound Designer creates a sonic landscape that complements the visuals, using music and sound effects to enhance the viewer's emotional connection.
Video Editor: With advanced editing skills, the Video Editor assembles all elements, incorporating transitions and visual effects to create a polished and professional final product.


What experience Advids has in Software Video production?


Advids' creative team produces engaging software videos, transforming complex functionalities into compelling visuals. We specialize in 3D walkthroughs, product demos, UI animations, and explainer videos, leveraging software expertise and video production research to boost user engagement and product adoption. Our designers and video specialists ensure seamless marketing integration.

We serve SaaS, Fintech, Healthcare Tech, E-learning, and Cybersecurity companies, creating videos that resonate with each industry's unique audience and challenges. Our video marketing services are designed to drive user engagement and product adoption.

With 12 years' experience, we've mastered creating product tutorials, training videos, and promotional content for software. Our approach continuously evolves with animation and visual storytelling advancements. We produce high-quality product demo videos that showcase your software's capabilities.

We start with thorough research, analyzing your audience, competition, and software features. We identify key content hooks and design best practices for maximum impact. Every design choice serves the narrative and business goals, ensuring clear communication and visual appeal. Our team creates stunning software animations to explain complex features.


FAQ

yellow Designity FAQ shape
View more icon. Plus icon inside an orange shape.
What's the ideal length for a software demo video?

A software demo video length of 1-3 minutes is ideal for maintaining viewer engagement.

View more icon. Plus icon inside an orange shape.
How should we script a software demo walkthrough?

Script software demos by focusing on key features and user benefits, using a clear, concise narrative.

View more icon. Plus icon inside an orange shape.
How can we best demonstrate software functionality?

Demonstrate software functionality by showcasing real-world use cases and highlighting problem-solving capabilities.

View more icon. Plus icon inside an orange shape.
What animation style best fits a software product video?

A clean, modern 2D animation style works best for software product videos, ensuring clarity and professionalism.

View more icon. Plus icon inside an orange shape.
How do we visually highlight software value?

Visually highlight software value using on-screen text, callouts, and clear graphics that emphasize key benefits.

View more icon. Plus icon inside an orange shape.
How can we simplify complex software features visually?

Simplify complex software features visually by using icons, animations, and step-by-step breakdowns.

View more icon. Plus icon inside an orange shape.
What visuals best explain technical software workflows?

Use flowcharts, diagrams, and animated sequences to visually explain technical software workflows effectively.

View more icon. Plus icon inside an orange shape.
How can we use screen capture effectively in software videos?

Use screen capture effectively by incorporating zoom-ins, cursor highlights, and annotations to guide the viewer.

View more icon. Plus icon inside an orange shape.
How do we visually showcase key software platform features?

Visually showcase key software platform features using clear screen recordings, animations, and concise text overlays.

View more icon. Plus icon inside an orange shape.
What are the essential pre-production steps for software videos?

Essential pre-production steps include scriptwriting, storyboarding, and gathering all necessary software assets.

View more icon. Plus icon inside an orange shape.
How can we create engaging software user training videos?

Create engaging software user training videos by using a mix of screen recordings, animations, and clear voiceovers.

View more icon. Plus icon inside an orange shape.
How can motion graphics enhance software feature explanation?

Motion graphics enhance software feature explanation by adding visual interest and clarifying complex processes.

View more icon. Plus icon inside an orange shape.
How do we keep viewers engaged in a software demonstration?

Keep viewers engaged in a software demonstration by maintaining a fast pace, using dynamic visuals, and highlighting key benefits.

View more icon. Plus icon inside an orange shape.
What's the best structure for a software product presentation video?

The best structure for a software product presentation video includes an introduction, feature demonstration, and a clear call to action.

View more icon. Plus icon inside an orange shape.
How do we ensure a professional finish for our software videos?

Ensure a professional finish for software videos by using high-quality visuals, clear audio, and consistent branding.


Software Video Examples

1. Autodesk

Autodesk Build is a new platform that helps construction teams manage projects more efficiently. The video is designed to showcase the capabilities of Autodesk Build, emphasizing the ease of use and integration of project information.

Video Design - This video features a clean, minimal design style, typical of software videos. It focuses on a series of high-quality graphics that highlight the intuitive interface of Autodesk Build. The visual elements, like the building model, blueprint overlay, and simplified workflow diagram, are used effectively to represent complex concepts and help viewers understand the product's capabilities.

The video uses a consistent visual language, with sleek graphics and clean transitions. This reinforces the brand identity and makes the content feel trustworthy and reliable. The use of simple 3D graphics and animations, combined with text overlays and a clear narrative, effectively communicates the value proposition of Autodesk Build. The video employs a professional tone that inspires confidence in the software's ability to manage complex construction projects. This helps to communicate the benefit of using Autodesk Build, and the result of a successful project delivered on time and within budget.

2. Sopra

Sopra introduces a new way for banks to manage debt collection. This video is designed to showcase Sopra's Collection Management Software.

Video Design - The Software video uses minimal graphics, simple shapes, and color gradients, while maintaining a focus on the product and its functionality. The use of black and white with a minimal design creates a sense of professionalism and clarity.

The use of graphics and elements in the video makes it very clear what Sopra's product is about. The animated graphics visually show the efficiency and automation of the software, which drives the video's goal of introducing the product to banks. The video uses animation with a bright color scheme to provide a playful and friendly tone, showcasing how banks can improve customer relationships while increasing their recovery rates. The visual style is able to communicate the objective of the video in a clear and effective way.

3. Acquire

Acquire is a conversational customer experience platform. The video is designed to promote the software solution that connects businesses with their customers.

Video Design - The video design is simplistic, visually appealing, and highlights the conversational customer experience platform. The software video uses graphic elements with a distinct style that showcases the chat, video, cobrowse, and other features. It leverages simple illustrations and bold typography with bold and bright colors.

The visual style of the video effectively communicates the objective of Acquire and its benefits. The video utilizes bright colors that are easily recognizable. The simplicity of the video and the use of graphic elements drive home the message that Acquire is the easiest way to improve customer satisfaction. This video has a positive and engaging tone that reinforces the message of using Acquire for a seamless conversational experience.

4. Google Cloud

Writer is a secure generative AI platform that helps businesses produce high-quality, on-brand content. The video is designed to illustrate Writer's ability to customize and integrate with business data sources for more accurate and efficient content creation.

Video Design - The video features clean and modern graphics with a light and airy feel. The use of line art, geometric shapes, and simple icons is very common in Software video. A consistent color palette of blue and green helps to maintain a professional and trustworthy tone. The visual design is simple and easy to follow. This allows the viewer to focus on the message, without getting lost in complicated animations or visuals.

The visual style clearly communicates the video's objective by highlighting the platform's ability to empower teams and increase productivity. The use of clean lines and a simple aesthetic portrays the power of Writer's AI technology to streamline content creation, while the use of bright colors and a lighthearted tone makes the video engaging and approachable.

5. Moogsoft

Moogsoft provides an AI-driven platform that helps software engineers, developers and operations teams manage digital services in the cloud. The video is designed to introduce viewers to the platform and its benefits.

Video Design - The video uses a clean, modern design style with simple graphics and animations. The video utilizes isometric 3D animated characters to display the platform and its features. The visuals are appealing, bright, and the style is consistent. The use of subtle background blur creates an appealing look, making the video easy to watch and understand. The style is perfect for a software video, as it focuses on showcasing the product and its functionality.

The video’s narrative highlights the challenge of managing increasingly complex cloud environments. The video’s design illustrates this complexity using animated graphics that represent a growing number of notifications and alerts, suggesting a confusing and stressful experience. The visuals and narrative create a tone that is relatable and emphasizes the need for a solution. The video ends with a call to action, inviting viewers to visit the Moogsoft website to learn more or try the platform for free. The design of the video effectively communicates the benefits of the platform, highlighting its ability to simplify complex tasks, which would resonate with the target audience of engineers, developers, and operations teams.

What is Software Video?

Software Video is a type of video content designed to showcase, explain, or promote software applications. It utilizes various visual elements, including screen recordings, animations, and motion graphics, to effectively communicate the software's features, benefits, and user experience.

Software Videos are commonly used for marketing, training, and customer support purposes. They can be employed to introduce new software products, demonstrate specific functionalities, provide step-by-step tutorials, or address frequently asked questions.


Software Video Production

Software video production is the process of creating high-quality video content specifically focused on software applications. It involves a combination of creative and technical expertise to effectively showcase the software's capabilities and engage the target audience.

A typical Software Video Production timeline can range from 2 to 6 weeks, depending on the complexity and scope of the project. Factors influencing the timeline include the length of the video, the number of revisions, and the level of animation and motion graphics required.


Production Process

  • Conceptualization and Scripting: Define the video's purpose, target audience, and key messages.
  • Storyboard and Style Frames: Create a visual representation of the video's flow and design.
  • Voiceover Recording: Record a professional voiceover to narrate the software's features and benefits.
  • Screen Recording and Asset Gathering: Capture high-quality footage of the software interface and relevant visuals.
  • Animation and Motion Graphics: Add engaging animations and motion graphics to enhance visual appeal.
  • Video Editing and Sound Design: Assemble the footage, voiceover, music, and sound effects to create a cohesive narrative.
  • Review and Revisions: Gather feedback and make necessary adjustments to ensure client satisfaction.
  • Rendering and Delivery: Export the final video in the desired format and resolution for various platforms.
Image

Video Use Cases

Software Video production focuses on four main things: clarity, engagement, accuracy, and visual appeal. It aims to simplify complex concepts, capture the viewer's attention, and provide a comprehensive understanding of the software's functionality.

The best Software Video creations have these visual characteristics: clean and modern design, intuitive user interface, smooth animations, and clear and concise text overlays. These elements contribute to a professional and engaging viewing experience.

Software Videos are among the most popular video production types because they effectively bridge the gap between technology and user understanding. They empower businesses to showcase their software products in a compelling and accessible manner, leading to increased brand awareness, customer engagement, and ultimately, sales conversions.


Software Video Benefits

Software videos are powerful tools for businesses. They transform complex information into easily digestible content, improving user experience and driving results. These videos offer a multitude of benefits, impacting everything from user understanding to marketing success.

  • Explainer videos instantly clarify intricate features, boosting user understanding and reducing frustration. Imagine a complex algorithm explained in under two minutes.
  • Product demo videos captivate audiences, showcasing software power and elegance. Viewers see the software in action, boosting interest.
  • Tutorial videos empower users with step-by-step guidance, fostering independence and confidence. New users quickly master software navigation.
  • Promotional videos ignite interest and drive sales, showcasing unique value propositions. Compelling visuals drive purchasing decisions.
  • Animated videos make abstract concepts accessible, using visual metaphors to simplify technical details. Complex ideas become instantly clear.
  • How-to videos offer practical, user-friendly instructions, improving user proficiency. Users learn by doing, gaining confidence.
  • Walkthrough videos streamline user experience, demonstrating software navigation confidently. Users explore software features with ease.
  • Case study videos build credibility and trust, showcasing successful implementations. Real-world examples build confidence and trust. Software video marketing reaches target audiences, increasing brand awareness and driving conversions. Videos offer a cost-effective marketing solution with a high return on investment.

Increase Video Engagement

Compelling visual storytelling

Compelling visual storytelling is a key element in creating engaging Software videos. The design to create a narrative that captures the viewer's attention and conveys the value of your Software is crucial. By incorporating visuals that are both informative and aesthetically pleasing, you can create a memorable experience that resonates with your audience.

Interactive elements

Interactive elements can significantly enhance the engagement of your Software videos. Methods for incorporating interactive elements, such as quizzes, polls, or clickable hotspots, can encourage viewers to actively participate and learn more about your product. This can lead to a more immersive and enjoyable experience.

Clear and concise messaging

Clear and concise messaging is essential for ensuring that your Software videos effectively communicate their intended message. Aim to use language that is easy to understand and avoid technical jargon. By focusing on the key benefits and features of your Software, you can create a compelling message that resonates with your target audience.

Image

Video Script

Strategic scriptwriting

Strategic scriptwriting is crucial for creating Software videos that effectively convey your message and engage your audience. The steps to crafting a compelling script involve identifying your target audience, defining your key message, and structuring the narrative in a way that is both informative and engaging.

Focus on user benefits

Focus on user benefits when writing your Software video script. Techniques to highlight the value proposition of your Software include showcasing its key features, demonstrating its use cases, and highlighting how it can solve user problems. By focusing on the benefits that users will experience, you can create a script that resonates with their needs and interests.

Call to action

A clear call to action is essential for driving desired outcomes from your Software videos. Resulting in a strong call to action, such as encouraging viewers to download a free trial, visit your website, or contact your sales team, can help you convert viewers into customers. By providing a clear next step, you can guide viewers towards taking the desired action.


Pre Production Guide

Thorough planning

Thorough planning is essential for ensuring a successful Software video production. The steps to planning include defining your target audience, identifying your key message, and outlining the content and structure of your video.

Creative concept development

Creative concept development is crucial for creating Software videos that stand out from the competition. Methods for developing a unique concept include brainstorming ideas, exploring different visual styles, and incorporating elements that align with your brand identity.

Storyboarding

Storyboarding is a valuable tool for visualizing the flow and content of your Software video. Aim to create a visual representation of each scene, including the camera angles, shots, and transitions. This can help you refine your script and ensure that your video is cohesive and engaging.

Software Video pre production pointers

  • Define target audience
  • Identify key message
  • Outline video content
  • Develop creative concept
  • Create storyboard
  • Gather necessary assets