Baillie Gifford
Baillie Gifford & Me is a video designed to tell prospective employees how the company is different.
Video Design - This Startup Marketing Video employs 2D animated graphics with a vibrant color palette. Circles, lines and other geometric shapes move about the frame, creating a dynamic and futuristic aesthetic. The use of animation and color conveys a modern and forward-thinking culture.
The visual design of the video drives the video goal by highlighting Baillie Gifford’s commitment to intellectual curiosity and innovation. The colorful and dynamic graphics create a playful and energetic tone, reflecting the company’s open and collaborative environment, while the video narrative emphasizes the importance of challenging the status quo. The overall effect is a video that is both engaging and informative, successfully capturing the attention of potential recruits and conveying the company’s values.