Tech Platform Marketing Video Creation

Videos To Introduce Technology & Innovation

Tech Platform Marketing Video Creation
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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Tech Platform Marketing Video Creation

Simplify Complex Concepts



Compelling video content effectively showcases the value proposition of your tech platform.

Engaging video marketing effortlessly explains complex tech platforms to your target audience.


Testimonials

Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Ariane Garon
Founder, Dracal Technologies

Working with the Advids team is a charm. They are responsive, professional and understand the need for high quality end results. We've needed to make several rounds of changes, and they've never implied any dissatisfaction about it. I highly recommend them.

Ahmad Herzallah
Founder, Dartmouth

First experience with ADVIDS and i should say that we were impressed with this company, they are professional, well organized and very patient.

Andrew Smith
Senior Marketing Manager, Comfort Connect

I've completed 4 video projects with the Advids team and each time they have been collaborative, engaging and responsive. Quality is great, once a storyboard is outlined, minimal edits needed.

Aashish Singhvi
CEO, DvSum

Highly skilled and professional video production company. From the first interaction to final delivery, Advids team was prompt in communication and delivered high quality work on-time.


About Advids

Advids is a team of passionate creatives specializing in tech platform marketing video production since 2012. We're strategists, SaaS video scriptwriters, animators, UI/UX designers, video editors, motion graphics artists, and sound designers. We've been called a tech video marketing agency, a software demo video production house, a platform launch video specialist, SaaS explainer video experts, and more. But above all else, we're your tech platform video production partners.

Let's collaborate and explore how Advids can create compelling videos that showcase your tech platform's unique value proposition and drive impactful results. Our combined experience in SaaS marketing, UI/UX design, and video production allows us to craft visually stunning narratives that resonate with your target audience and elevate your brand.

Our clients trust Advids for tech platform marketing videos. Here is why we believe in the power of videos.

  • 66% of B2B marketers consider their audiences' needs over their sales goals when creating content.
  • 35% are all about social media videos in 2024.
  • 56% of marketers using TikTok will increase their investment in 2024.
  • 78% of businesses are eager to make more videos in 2024.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue

About Advids
What We Offer
Advids Pricing
Content Team For Tech Platform Marketing
Tech Platform Marketing Experience
Video Creation FAQ
Tech Platform Marketing Video Examples
What is Tech Platform Marketing Video?
Tech Platform Marketing Video Production
Production Process
Video Use Cases
Tech Platform Marketing Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Tech Platform Marketing Video Creation - What We Offer

    We at Advids create compelling tech platform marketing videos. We are a leading tech platform marketing video agency. Our services help you reach your target audience.

    Here are some types of videos we offer for tech platform marketing:

    Integration Demo Videos: Showcase seamless integrations and platform capabilities.
     Platform Overview Videos: Give a concise tour of key features and benefits.
    Onboarding Videos: Guide new users through setup and initial navigation.
     Case Study Videos: Highlight successful client implementations and results.
    Training Videos: Provide tutorials and support for effective platform use.
     Update Videos: Announce new features and improvements.
    Comparison Videos: Highlight your platform's advantages.
     FAQ Videos: Address common questions and concerns.

    • All Work 3D Work

    How Advids pricing work for Tech Platform Marketing Videos?

    Advids offers transparent, value-driven pricing for tech platform marketing videos. Our fixed-fee model ensures budget predictability and a premium creation experience.

    **Our all-inclusive pricing features:**

    * **Predictable Budget:** Fixed fees provide complete cost transparency and budget control.
    * **Client Focus:** We prioritize your vision, handling revisions efficiently. Our team collaborates to exceed expectations.
    * **Simplified Project Management:** Dedicated project leads ensure seamless production and swift feedback integration.
    * **Transparency:** Complete transparency, from script to licensing, ensures consistent delivery and support.

    Video production costs are crucial. Pricing depends on length, complexity, animation style, and revisions. Our fixed-fee model ensures transparency and predictability.

    Let us take an example of a tech platform marketing video for an advanced robotic surgery platform. All pricing is for a 60-second tech platform marketing video. Multiple revisions are included in all packages. The project experience and creative talent remain consistent across budgets.

    **Clean Interface Focus (USD 1250):** Showcases UI/UX and core functionality with clean design, emphasizing surgical precision.

    **Surgical Visualization (USD 1750):** 3D visualizations showcase minimally invasive techniques, platform benefits, and patient outcomes. Ideal for medical device marketing.

    **Patient Journey Integration (USD 2500):** Patient stories build trust and showcase the platform's impact.

    **Hybrid Approach (USD 3750):** Combines live-action and screen recordings for enhanced credibility and real-world application.

    **Advanced 3D Animation (USD 5250):** Our Advanced 3D Animation package uses detailed medical animation to showcase precision and innovation. Ideal for healthcare technology education. Our expertise in surgical video production ensures high-quality results for your tech platform marketing video.


    What content team from Advids is assigned and their expertise?

    At Advids, we assign a dedicated team of tech platform marketing video production specialists to elevate your brand's presence. We meticulously craft compelling narratives and impactful visuals that resonate with your target audience, driving engagement and conversions. Our team seamlessly integrates a deep understanding of SaaS, cloud computing, and other technical platform nuances with cutting-edge video production techniques. We champion data-driven storytelling, ensuring your message effectively communicates the value proposition of your technology platform.

    Your dedicated project team includes:

    Creative Director: Leads the project with a strategic vision, overseeing research, scripting, and visual storytelling to ensure a compelling narrative that showcases your platform's unique capabilities.
    Tech Strategist: A tech-savvy expert who analyzes your platform and target audience to develop a data-driven video marketing strategy that maximizes impact and ROI. Specializes in platform-specific messaging and audience engagement tactics.
    Motion Graphics Designer: Creates visually stunning motion graphics and animations that explain complex technical concepts clearly and engagingly, highlighting your platform's key features and benefits. An expert in visual communication for software demonstrations and explainer videos.
    UX/UI Specialist: Ensures the video seamlessly integrates with your platform's user experience, creating a cohesive brand experience that drives user adoption and customer satisfaction. Skilled in visual hierarchy and interactive video elements.
    Sound Designer: Crafts a captivating audio landscape that enhances the emotional impact of your video, using music, sound effects, and voiceovers to create a truly immersive experience. Expert in audio branding and sonic storytelling for digital platforms.
    Platform Integration Specialist: Optimizes your video for various tech platforms and social media channels, ensuring seamless integration and maximum reach. Skilled in video SEO, platform-specific best practices, and A/B testing for performance optimization.


    What experience Advids has in Tech Platform Marketing Video production?

    Advids creates compelling marketing videos for tech audiences, using strong narratives and visuals. We design interactive 3D walkthroughs, product demos, virtual tours, and explainer videos. Our tech expertise and research create high-impact videos boosting engagement and conversions. Our process, from concept to final product, adds value to your marketing. Our team analyzes your platform to create effective 3D walkthroughs showcasing its value and user experience.

    We create engaging 3D videos for SaaS, Fintech, Cybersecurity, E-learning, and AI companies. Our specialists create videos that resonate with your target audience. For 12 years, we've created tech marketing videos, including product demos and investor presentations.

    Our research-driven approach analyzes your audience's behavior and content preferences. We identify what engages tech users. This research ensures our videos align with your goals and audience. We create immersive walkthroughs highlighting key features and user experience. We deliver videos driving tangible results for your marketing. Our 3D walkthroughs are perfect for showcasing software features and user experience, creating engaging software demo videos. We specialize in creating interactive product demos that boost engagement and conversions.


    FAQ

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    What visual style suits a tech platform demo?

    Tech platform demos benefit from a modern, minimalist visual style, ensuring a clean and professional look that highlights the platform's sophistication.

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    How to showcase our platform's UI effectively?

    Showcase a platform's UI effectively with clear, focused screen recordings, complemented by animated callouts and transitions that guide the viewer's eye.

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    How to emphasize platform benefits visually?

    Visually emphasize platform benefits through dynamic motion graphics, highlighting key features and their impact on user workflows.

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    How to use motion graphics for platform features?

    Use motion graphics to explain complex features, with animated icons, charts, and data visualizations that make a platform's capabilities easily understandable.

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    What is the optimal length for a platform explainer?

    The optimal length for a platform explainer video is typically between 60 seconds and 3 minutes, depending on the platform's complexity and message.

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    How to create a memorable platform showcase?

    Create memorable platform showcases by using compelling visuals, a clear narrative, and a professional voiceover, ensuring the platform stands out.

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    How to visually demonstrate platform ease of use?

    Visually demonstrate a platform's ease of use through intuitive animations, clear UI close-ups, and a smooth, seamless flow that highlights user-friendly design.

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    How to build excitement around our platform launch?

    Build excitement around a platform launch by creating visually engaging videos with dynamic motion graphics, compelling storytelling, and a clear call to action.

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    What are best practices for platform promotional videos?

    Best practices for platform promotional videos include a clear message, high-quality visuals, a professional voiceover, and a call to action, all tailored to the target audience.

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    How to use screen recordings in platform demos?

    Use screen recordings strategically, enhancing them with animated callouts, transitions, and annotations to make complex processes easy to follow.

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    How to visually simplify complex platform features?

    Visually simplify complex platform features by using clear icons, animated diagrams, and step-by-step walkthroughs, making even the most intricate processes understandable.

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    How to build trust through our platform video?

    Build trust through a platform video by showcasing its functionality, benefits, and ease of use, all presented with a professional and polished look.

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    How to ensure a professional feel in our platform video?

    Ensure a professional feel in a platform video through high-quality visuals, a clear narrative, a professional voiceover, and seamless editing.

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    How to showcase core platform functionality visually?

    Showcase core platform functionality visually through dynamic animations, clear screen recordings, and concise explanations, highlighting the platform's key features.

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    How to use visuals to narrate our platform's story?

    Use visuals to narrate a platform's story by creating a compelling narrative, using dynamic motion graphics, and a professional voiceover, engaging the audience.

    Tech Marketing Video Examples

    1. Unit4

    Get pricing of the video
    Unit4 provides financial planning and analysis tools for midsize organizations, specifically aiming at helping them be more agile. The video is designed to highlight the benefits of using Unit4 FP&A.

    Video Design - The video utilizes a clean and minimal design style common in Tech Marketing Videos. Bright, bold, and flat colors are paired with simplified graphic elements to convey information. The video showcases bold icons and the use of animation helps to visualize the problem and solution, making it easy to follow.

    The video design is able to communicate the objective by using the simple graphic style of animation. The design of the video emphasizes the clarity and efficiency of Unit4 FP&A. The playful tone of the video communicates that Unit4's solution is approachable and easy to implement.

    2. Toshiba

    Get pricing of the video
    Toshiba is a company that provides solutions for businesses. This video is designed to showcase the importance of knowledge management.

    Video Design - This tech marketing video utilizes a minimalist design style, featuring sleek black and white graphics. The video primarily focuses on showcasing the product, with an electric car charging station being the central element. The visuals are clean, sharp, and visually appealing, highlighting the product's modern and sophisticated design.

    The video employs a clean, minimalist approach that effectively highlights the product's functionality and features. The black background provides a stark contrast to the white charging station, drawing the viewer's attention to its design and emphasizing its sleek aesthetic. The use of subtle close-up shots showcases the intricate details of the charging station, creating an impression of high quality and innovation. The video's overall tone is professional and sophisticated, reflecting the company's commitment to providing advanced and reliable solutions.

    3. Pendo

    Get pricing of the video
    Pendo is a software that makes your software better. This video is designed to demonstrate how Pendo helps to improve the user experience by providing real-time insights into user behavior.

    Video Design - Pendo uses a bright and energetic visual style. The video uses a mix of animated geometric shapes, a black background, and a subtle gradient effect. Using bright and colorful geometric shapes to represent the various features of Pendo, the video creates a unique style that is both modern and engaging. The video has a high-quality visual aesthetic that aligns with a "Tech Marketing Video" and incorporates motion graphics to highlight the key features of the software, with a clear and concise approach.

    The visual style of the video effectively communicates the objective of the video by highlighting the ease of use and the versatility of the software, which makes it easy for users to navigate and find the information they need. The tone of the video is professional and informative, with a focus on highlighting the benefits of Pendo for businesses of all sizes. The video uses a variety of visual elements to create a dynamic and engaging experience for viewers. This video showcases the software's features and benefits in a concise and impactful way. This, in turn, increases the viewer's understanding of the software's value proposition. The video is likely to resonate with viewers who are looking for a user-friendly and powerful platform to help them improve their software.

    4. monday.com

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    monday.com Work OS is a cloud-based work operating system that helps businesses streamline their workflows, save time, make data-driven decisions and collaborate effectively. This video is designed to showcase monday.com's features and benefits, highlighting its ability to customize and adapt to the needs of any business, regardless of industry or size.

    Video Design - The video uses a bright and colorful, clean design style to highlight the monday.com Work OS platform's user-friendliness. This Tech Marketing Video effectively combines 3D animated graphics and screenshots of the platform's various features. The graphics are rendered in a modern, flat style, and the screenshots clearly demonstrate the functionality of the product.

    The visual style of the video successfully communicates monday.com's core values of adaptability, flexibility, and collaborative work. The use of colorful, animated graphics creates a playful and engaging tone, while the clear and concise presentation of information ensures that the audience understands the benefits of using monday.com. The video encourages viewers to try the platform, ultimately driving them to the free trial.

    5. Emplifi

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    Emplifi is a platform that provides social commerce solutions for businesses. The video is designed to showcase how the platform can increase engagement and drive sales by leveraging social proof through shoppable content.

    Video Design - The video uses a clean, modern design style. It features high-quality graphics and a bright blue color scheme. The video utilizes a combination of text and visuals to explain the platform's features, highlighting the benefits of social commerce for businesses. The video utilizes a simple visual style that makes it easy to understand, making it an excellent example of a tech marketing video.

    The video is effective at communicating the benefits of Emplifi's platform. It does so by using compelling imagery and animations that illustrate how the platform can boost engagement and drive sales. The video’s upbeat and modern tone creates a positive experience for viewers and effectively conveys the message that Emplifi's platform can help businesses achieve their social commerce goals.

    What is Tech Platform Marketing Video?

    A Tech Platform Marketing Video is a video designed to promote and explain a technology platform to potential customers, investors, or other stakeholders. It showcases the platform's features, benefits, and value proposition in a clear and engaging way.

    These videos are used to drive awareness, generate leads, educate users, and ultimately increase adoption of the platform. They can be used on websites, social media, landing pages, email campaigns, and at industry events.

    Tech Platform Marketing Video Production

    Tech Platform Marketing Video Design is the process of creating visually appealing and effective videos that showcase the unique features and benefits of a technology platform. It involves developing a strong visual identity, incorporating engaging animations and graphics, and ensuring a clear and concise message.

    A typical timeline for high-quality Tech Platform Marketing Video Design can range from 4 to 8 weeks, depending on the complexity and length of the video. This includes concept development, storyboarding, scripting, visual asset creation, animation, editing, sound design, and final delivery.

    Production Process

    • Concept Development: Brainstorming and refining video ideas based on your platform and target audience.
    • Storyboarding: Creating a visual representation of the video's narrative and flow.
    • Scripting: Writing engaging and informative scripts that align with your brand voice.
    • Voiceover Recording: Selecting and recording professional voiceovers that enhance the video's message.
    • Visual Asset Creation: Designing and developing graphics, animations, and other visual elements.
    • Video Editing: Assembling all the elements into a cohesive and compelling video.
    • Sound Design and Mixing: Adding music, sound effects, and optimizing audio levels.
    • Motion Graphics and Animation: Incorporating dynamic visuals to enhance engagement.
    • Review and Feedback: Iterating on the video based on client feedback.
    • Final Delivery and Optimization: Exporting the video in various formats and optimizing for different platforms.
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    Video Use Cases

    Tech Platform Marketing video production focuses on four main things: clearly explaining complex concepts, showcasing the platform's user interface and functionality, highlighting key benefits and value propositions, and building trust and credibility with the target audience.

    The best Tech Platform Marketing Video creations have these visual characteristics: a clean and modern aesthetic, use of bold colors and typography, dynamic animations and transitions, high-quality footage and graphics, and a consistent brand identity.

    Tech platform marketing videos are among the most popular video production types because they are highly effective at driving engagement and conversions. They can be used to educate potential customers, generate leads, and ultimately increase adoption of the platform.

    Tech Platform Marketing Video Benefits

    Tech platform marketing videos are powerful tools, transforming complex information into easily digestible content. They boost engagement and drive results, impacting various marketing aspects. These videos offer a range of benefits, each tailored to specific marketing needs.

    • Onboarding videos streamline the user experience, reducing frustration and increasing adoption. New users quickly grasp the platform, leading to higher engagement.
    • Platform overview videos concisely showcase key features and benefits, improving comprehension. Users understand the value proposition, leading to increased conversions.
    • Integration demo videos highlight seamless compatibility with other tools, expanding platform value. This demonstrates the platform's versatility and strengthens its market position.
    • Case study videos transform testimonials into compelling visuals, building trust and credibility. Potential clients see real-world success stories, boosting confidence.
    • Training videos offer effective tutorials and support, improving user proficiency and satisfaction. Users become more adept at using the platform, maximizing its potential.
    • Update videos efficiently announce new features and improvements, keeping users informed and engaged. This fosters loyalty and ensures users stay current.
    • Comparison videos highlight unique selling propositions, differentiating the platform from competitors. This clearly positions the platform as a superior choice.
    • FAQ videos proactively address common questions and concerns, improving user experience. This reduces support tickets and fosters a positive brand image. Product demo videos, software training videos, explainer videos, and a strong marketing video strategy all contribute to a successful video marketing campaign.

    Increase Video Engagement

    Comprehensive visual storytelling

    A comprehensive visual storytelling approach is key to creating engaging Tech Platform Marketing Videos. This approach involves crafting a narrative that highlights the platform's value proposition, user benefits, and overall impact. By visually narrating the user journey, you can capture viewers' attention and make the platform more relatable.

    Dynamic and interactive elements

    Dynamic and interactive elements are essential for creating engaging Tech Platform Marketing Videos. These elements can include animations, transitions, and interactive features that encourage viewers to actively participate in the experience. By incorporating these elements, you can keep viewers engaged and make the video more memorable.

    Clear and concise messaging

    Clear and concise messaging is crucial for creating engaging Tech Platform Marketing Videos. The video should effectively communicate the platform's key features, benefits, and value proposition in a way that is easy to understand and remember. By focusing on clear and concise messaging, you can ensure that viewers grasp the platform's essence and its potential impact.

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    Video Script

    Comprehensive visual storytelling

    A comprehensive visual storytelling approach is essential for creating a compelling Tech Platform Marketing Video script. This approach involves crafting a narrative that highlights the platform's value proposition, user benefits, and overall impact. By visually narrating the user journey, you can capture viewers' attention and make the platform more relatable.

    Dynamic and interactive elements

    Dynamic and interactive elements are essential for creating a compelling Tech Platform Marketing Video script. These elements can include animations, transitions, and interactive features that encourage viewers to actively participate in the experience. By incorporating these elements, you can keep viewers engaged and make the video more memorable.

    Clear and concise messaging

    Clear and concise messaging is crucial for creating a compelling Tech Platform Marketing Video script. The script should effectively communicate the platform's key features, benefits, and value proposition in a way that is easy to understand and remember. By focusing on clear and concise messaging, you can ensure that viewers grasp the platform's essence and its potential impact.

    Pre Production Guide

    Comprehensive visual storytelling

    A comprehensive visual storytelling approach is essential for creating a compelling Tech Platform Marketing Video. This approach involves crafting a narrative that highlights the platform's value proposition, user benefits, and overall impact. By visually narrating the user journey, you can capture viewers' attention and make the platform more relatable.

    Dynamic and interactive elements

    Dynamic and interactive elements are essential for creating a compelling Tech Platform Marketing Video. These elements can include animations, transitions, and interactive features that encourage viewers to actively participate in the experience. By incorporating these elements, you can keep viewers engaged and make the video more memorable.

    Clear and concise messaging

    Clear and concise messaging is crucial for creating a compelling Tech Platform Marketing Video. The video should effectively communicate the platform's key features, benefits, and value proposition in a way that is easy to understand and remember. By focusing on clear and concise messaging, you can ensure that viewers grasp the platform's essence and its potential impact.

    • Define target audience
    • Develop storyboards
    • Choose video style
    • Select music and sound
    • Source visuals and footage
    • Prepare script and voiceover

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