Tech Video Marketing Production Service

Videos To Showcase Technology & Innovation

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Great team of creatives
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Communication is smooth
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Tech Video Marketing Production Service

Demonstrate Value



Informative tech videos provide viewers with in-depth knowledge, establishing your brand as a trusted source of information.

Engaging tech videos simplify complex concepts, making them accessible and captivating for your target audience.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Ahmad Herzallah
Founder, Dartmouth

First experience with ADVIDS and i should say that we were impressed with this company, they are professional, well organized and very patient.

Andrew Smith
Senior Marketing Manager, Comfort Connect

I've completed 4 video projects with the Advids team and each time they have been collaborative, engaging and responsive. Quality is great, once a storyboard is outlined, minimal edits needed.

Aashish Singhvi
CEO, DvSum

Highly skilled and professional video production company. From the first interaction to final delivery, Advids team was prompt in communication and delivered high quality work on-time.

Wellsprings For Women
Thought Leader, Wellsprings for Women

We worked with the ADVIDS team to produce 4 animated videos depicting quite complex concepts related to anti Racism. We have found the team to be very flexible, patient, understanding, helpful, resourceful.


About Advids


Advids is a team of tech-savvy creatives specializing in video marketing for the tech industry since 2012. We are strategists, animators, UX designers, video editors, sound engineers, and motion graphics specialists. We've been called a tech video marketing agency, a SaaS explainer video production house, a software demo video studio, B2B tech video marketing experts, and visual storytellers for cutting-edge technology. But above all else, we're your tech video marketing partners.

Let's explore how Advids can craft compelling tech videos that elevate your brand, explain complex concepts with clarity, and drive conversions. Our deep understanding of the tech landscape, combined with our creative storytelling approach, ensures your message resonates with your target audience.

Our clients trust Advids for tech explainers, here is why we believe in the power of videos.

  • 90% of content marketers say email engagement is the top metric they track to measure content performance.
  • Users watched an average of 17 hours of online video content per week in 2023.
  • 54% of surveyed marketers say their companies use short-form videos in their marketing strategy.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that’s bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Tech Marketing
Tech Marketing Experience
Video Creation FAQ
Tech Video Marketing Examples
What is Tech Video Marketing?
Tech Video Marketing Production
Production Process
Video Use Cases
Tech Video Marketing Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Tech Video Marketing Production Service - What We Offer


    We at Advids are a leading tech video marketing agency providing a comprehensive tech video marketing service. We create high-impact videos for tech companies. Our expertise helps you stand out.

    Explainer Videos: Clearly communicate complex tech to your target audience.
    Product Demo Videos: Showcase software features and benefits to potential clients.
    Testimonial Videos: Build trust and credibility with authentic customer stories.
    Animated Videos: Bring abstract tech concepts to life with engaging visuals.
    Social Media Videos: Create engaging content for LinkedIn YouTube and Instagram.
    SaaS Videos: Showcase your SaaS solution's features and value proposition.
    Mobile App Demo Videos: Highlight app functionality and user experience.


  • How Advids pricing work for Tech Video Marketing?


    Advids offers transparent, value-driven tech video marketing pricing with fixed fees for predictable budgets and exceptional results.

    **Our all-inclusive pricing features:**

    **Predictable Tech Video Marketing Budget:** Fixed fees provide complete cost transparency and budget control.

    **Client-Centric Approach:** We prioritize your vision, ensuring efficient feedback and collaboration.

    **Streamlined Project Management:** Dedicated project managers ensure smooth production and rapid approvals.

    **Unwavering Transparency:** Complete transparency from script to licensing, ensuring consistent delivery and support.

    Consider a 60-second video for an advanced robotic surgical system showcasing its precision and minimally invasive capabilities. All pricing is for a 60-second tech video marketing creation.

    **Clean Product Showcase (USD 1000-1500):** Showcase key features with crisp visuals and sleek animations.

    **Surgical Simulation (USD 1500-2000):** Simulate a surgical procedure, highlighting precision and control with detailed robotic arm animations. This serves as an effective product demonstration video for healthcare marketing.

    **Microscopic Detail (USD 2000-3000):** Showcase minimally invasive procedures with detailed cellular animations. This option uses advanced medical animation, ideal for scientific visualization and biotech video marketing, similar to pharmaceutical video production.

    **Integrated OR Visualization (USD 3000-4500):** Visualize the system's integration and workflow in a realistic operating room. Our streamlined project management ensures smooth corporate video production and rapid approvals. This is a powerful tool for hospital marketing and medical device demonstrations, particularly for surgical robotics.

    **Patient Journey Integration (USD 4500-6000):** Integrate patient testimonials and emotional storytelling to highlight benefits. This approach creates a compelling patient education video and strengthens a medical marketing campaign by focusing on patient experience.


    What content team from Advids is assigned and their expertise?


    At Advids, we assign a specialized team of tech video marketing production creators to elevate your brand's message. We meticulously craft engaging visuals and data-driven narratives that resonate with your tech-savvy audience. Our team seamlessly blends creative vision with your marketing objectives to deliver impactful video content that drives conversions and amplifies your brand presence online. We champion innovation and strategic storytelling, ensuring your technology video marketing campaigns achieve maximum impact.

    Your dedicated project team includes:

    Creative Director: Leads research, scripting, visualization, and messaging, ensuring a cohesive and impactful narrative for your video production. They act as your strategic partner, translating complex technical concepts into compelling visual stories.
    Tech Animator: A master of motion graphics and visual effects, bringing technical demonstrations and product showcases to life. Their animation expertise transforms static visuals into dynamic, engaging content tailored for tech audiences.
    UX/UI Designer: Crafts intuitive and visually appealing interfaces for software demos and explainer videos. They ensure seamless user experiences within the video, maximizing engagement and understanding of your technology product or service.
    Data Visualization Specialist: Transforms complex data sets into clear and compelling visuals, enhancing the impact of your video marketing efforts. They create informative and engaging charts, graphs, and infographics that resonate with data-driven audiences.
    Sound Designer: Creates immersive soundscapes that complement the visuals and enhance the emotional impact of your video content. They expertly blend music, sound effects, and voiceovers to create a captivating audio experience.
    Marketing Strategist: Aligns the video content with your overall marketing goals, ensuring maximum reach and impact. They analyze target audiences, optimize video distribution strategies, and track key performance indicators to maximize ROI.


    What experience Advids has in Tech Video Marketing production?


    Advids expertly blends technical expertise and marketing savvy to create engaging tech video narratives. Our design services include 3D walkthroughs, product demos, and explainer videos, all tailored for the tech industry. We leverage deep industry knowledge and video marketing research to deliver impactful, results-driven videos.

    We serve SaaS, AI, cybersecurity, Fintech, and VR/AR companies, translating complex tech into engaging video. Our deep industry knowledge ensures videos resonate with your target audience. We provide comprehensive tech video production services tailored to your specific needs. Our corporate video production expertise helps tech companies communicate complex ideas effectively.

    Years of Experience: 12 years of experience creating tech videos across various formats, including product showcases, training videos, and thought leadership pieces. We develop a robust video marketing strategy to achieve your business goals. We specialize in creating engaging technology explainer videos that simplify complex concepts.

    How We Produce Unique Videos: We start with thorough research, analyzing your target audience, competition, and current tech video marketing trends. We identify key messages, compelling hooks, and best practices for design that resonates with tech audiences. Our strategic approach, from scriptwriting to post-production, ensures a seamless, effective final product that builds brand awareness, generates leads, and drives conversions.

    Contact us to learn more.


    FAQ

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    What pre-production steps are crucial for tech videos?

    Pre-production for tech videos requires a deep understanding of objectives, audience, and message. Gathering product specifications, technical documentation, and visual style preferences is also crucial.

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    How should we plan a tech product video shoot?

    Plan a tech product video shoot by establishing a clear presentation strategy, including shot sequences, camera angles, and product placement. Create storyboards to illustrate each section and ensure a production checklist is in place.

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    What are essential scripting elements for tech demos?

    Essential scripting elements for tech demos include a clear presentation strategy, shot sequences, camera angles, and zoom variations. The script should also highlight key features and functionalities.

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    How can our tech videos capture audience attention?

    Tech videos capture audience attention through dynamic motion graphics, clear explanations of complex concepts, and strategic camera movements. Visual effects and sound design enhance engagement.

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    What are best practices for tech video creation?

    Best practices for tech video creation include a clear project folder structure, selecting appropriate software, and creating detailed storyboards. Optimizing models, textures, and effects is also key.

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    How to select the ideal setting for a tech video?

    The ideal setting for a tech video should align with the branding concept and effectively showcase the product. Realistic product placement and assembly layouts within the scene are important.

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    What production services are best for tech marketing videos?

    Production services best for tech marketing videos include modeling, animation, texturing, lighting, and video editing. Voiceover, sound effects, and final grading are also valuable.

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    How to use visuals to explain complex tech concepts?

    Visuals explain complex tech concepts through clear and concise animations, dynamic motion graphics, and precise camera movements. Exploded views and cutaways reveal internal components.

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    How to create engaging video content for tech audiences?

    Engaging video content for tech audiences is created through a combination of dynamic visuals, clear explanations, and strategic pacing. Interactive elements and detailed product demonstrations are also beneficial.

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    What is the filming process for a tech product demo?

    The filming process for a tech product demo involves pre-established views, optimized camera positions, and smooth transitions. Lighting and shading help achieve desired results.

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    How to storyboard a tech product explainer video?

    Storyboarding a tech product explainer video involves creating detailed visual representations of the animation's timeline, key frames, and camera angles. Initial storyboard layouts illustrate each section.

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    How to ensure our video aligns with our tech brand?

    Ensure a video aligns with a tech brand by establishing a clear style guide, including color palettes, animation styles, and key graphics. Maintain consistency with the branding concept throughout the project.

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    What elements should a tech video brief include?

    A tech video brief should include objectives, target audience, desired message, product specifications, and visual style preferences. It should also outline the desired length and key features to be demonstrated.

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    How to use motion graphics to enhance tech videos?

    Motion graphics enhance tech videos through dynamic title sequences, animated elements explaining complex concepts, and informative lower thirds. Motion graphics can also create interactive elements.

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    How to present technical details in a marketing video?

    Technical details are presented in a marketing video through clear animations, precise camera movements, and explanatory labels. Data visualizations and technical specifications enhance understanding.


    Tech video marketing Examples

    1. Stonebranch

    Stonebranch helps businesses navigate their digital transformation, specifically, their journey to the cloud. The video is designed to show how Stonebranch helps centralize control and break down automation silos, from on-prem to the cloud, to containerized microservices.

    Video Design - This tech video marketing uses a sleek, modern animation style. Blue hues and a clean white background create a visually appealing and professional aesthetic. Graphics are simple but effective, using abstract shapes and lines to represent data and processes. The animated elements are well-synchronized and move smoothly, adding visual interest without overwhelming the viewer.

    The video's animation style clearly communicates the complex processes of data management and automation, particularly in a hybrid cloud environment. It uses simple visuals and metaphors, such as the cityscape transitioning to data centers, to represent the complexities of modern IT. The tone of the video is informative and professional, reinforcing the brand's focus on enterprise-level solutions. It effectively showcases the capabilities of Stonebranch's platform and its value proposition for organizations seeking to streamline their operations.

    2. AWS

    AWS Lookout for Metrics automatically identifies anomalies in business and operational data. The video is designed to introduce this solution and highlight its benefits.

    Video Design - The video design uses a clean, minimalist aesthetic, with a focus on visual storytelling. Graphics are simple, using lines and shapes to represent data and concepts. This is a good example of tech video marketing as it uses a professional, yet approachable style.

    The video's visual style helps communicate the objective of identifying anomalies in data. It effectively demonstrates how AWS Lookout for Metrics utilizes machine learning to detect and diagnose these anomalies. The tone is informative, highlighting the challenges of traditional methods and showcasing how this solution overcomes those challenges.

    3. Acquire

    Acquire is a digital customer experience platform that helps businesses connect and collaborate with their customers. The video is designed to highlight the capabilities of the platform, and how it enables seamless communication through chat, video, cobrowse, and more.

    Video Design - The video incorporates a bright and minimalist design aesthetic that uses a white background with contrasting blue, pink, and orange shapes to highlight the different features and aspects of the platform. A strong visual style is created through the bold geometric shapes and the emphasis on digital interaction that is used to demonstrate the product's features, making this an engaging and impactful tech video marketing piece. The animation is simple and effective, showcasing the different features of the platform in a visually appealing and informative way.

    The video's visual style successfully communicates the objective of the video. It showcases the ease of use and accessibility of Acquire, highlighting the key features of the platform. The video's tone is upbeat and positive, emphasizing the potential for businesses to improve their customer experiences and increase satisfaction through the use of Acquire. The combination of simple but engaging animation, a clean visual style, and positive messaging makes this a highly effective video that drives the objective of showcasing the platform.

    4. Medable

    Medable is a digital platform that empowers decentralized clinical trials. The video is designed to highlight the platform's features and benefits.

    Video Design - The video uses a minimalist design style, featuring a muted color palette and simple graphics, reflecting the user-friendly interface of the platform. This style is common in tech video marketing, aiming to focus on the product's functionality rather than elaborate visuals. The mobile phone interface is clean and easy to understand, effectively showcasing the key features of the Medable platform.

    The visual style of the video effectively communicates the platform's objectives, which are speed, flexibility, and a seamless user experience. The minimal design conveys the efficiency and ease of use of the platform, targeting a professional audience seeking innovative solutions for clinical trials. The video's tone is professional and informative, highlighting the benefits of the platform without being overly promotional.

    5. CoreLogic

    CoreLogic is a company that provides data and analytics for the real estate industry. This video is designed to highlight CoreLogic's digital mortgage solutions.

    Video Design - The video is designed using simple animated graphics with a white background. The visual style is clean and modern, aligning well with tech video marketing. The use of line animations and isometric graphics adds a modern and engaging element to the video.

    The video's visual style effectively communicates CoreLogic's goal of simplifying and digitizing the mortgage process. The clean and simple graphics reinforce the message of efficiency and seamlessness. The tone of the video is professional, informative, and conveys a sense of trustworthiness. The overall effect is one of confidence and reliability, suggesting that CoreLogic offers the necessary tools to navigate a complex process.

    What is Tech Video Marketing?

    Tech Video Marketing is a powerful strategy that leverages video content to promote technology products, services, and brands. It involves creating engaging and informative videos that showcase the features, benefits, and value propositions of tech offerings.

    Tech Video Marketing is used to educate potential customers, build brand awareness, generate leads, and drive sales. It can be used across various platforms, including websites, social media, email marketing, and online advertising.


    Tech Video Marketing Production

    Tech video marketing production is the process of creating high-quality video content specifically for the technology industry. It involves a combination of creative storytelling, technical expertise, and strategic planning to produce videos that effectively communicate your message and achieve your marketing goals.

    Tech Video Marketing Production typically involves a timeline of 4-6 weeks for a standard explainer video, depending on the complexity and scope of the project. This includes pre-production, production, and post-production phases, ensuring a polished and impactful final product.


    Production Process

    • Concept Development: Brainstorming and refining video ideas based on your goals and target audience.
    • Scriptwriting: Crafting a clear and concise script that effectively communicates your message.
    • Storyboard Creation: Visualizing the video's flow and key scenes through detailed storyboards.
    • Voiceover Recording: Selecting a professional voiceover artist and recording high-quality narration.
    • Animation/Live Action Production: Creating engaging visuals through animation or live-action filming.
    • Sound Design and Music: Adding sound effects and music to enhance the video's impact.
    • Editing and Post-Production: Assembling the video elements, adding transitions, and refining the final product.
    • Review and Feedback: Sharing the video with you for review and incorporating your feedback.
    • Final Delivery: Providing you with the completed video in the desired format and resolution.
    • Distribution and Promotion: Assisting with video distribution and promotion strategies.
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    Video Use Cases

    Tech Video Marketing production focuses on four main things: simplifying complex concepts, showcasing product features and benefits, building brand credibility, and driving customer engagement.

    The best tech video marketing creations have these visual characteristics: clear and concise messaging, high-quality visuals and animation, professional voiceovers, and a strong call to action.

    Tech Video Marketings are among the most popular video production types because they effectively communicate complex information in an engaging and accessible way, leading to increased understanding and brand affinity.


    Tech Video Marketing Benefits

    Illustrative product demo Videos

    Illustrative product demo videos are a powerful way to showcase the features and benefits of your tech product. By visually demonstrating how your product works, you can engage viewers and make it easier for them to understand its value. This is especially important for complex tech products that may be difficult to explain in text or through static images. Using Tech video marketing, you can create a compelling narrative that highlights the key features of your product and how it can solve user problems.

    Software Feature Showcase Videos

    Software feature showcase videos are a great way to highlight the specific features of your software and how they can benefit users. By visually demonstrating the features in action, you can make them more engaging and memorable. This is especially important for software with a lot of features, as it can be difficult for users to keep track of them all. Incorporating Tech video marketing, you can create a series of short videos that focus on specific features, making it easier for users to learn about and understand the software.

    Visualize Complex Concepts Videos

    Visualizing complex concepts is essential for making tech products accessible to a wider audience. Tech video marketing can help you break down complex ideas into simple, easy-to-understand visuals. This is especially important for products that involve technical jargon or complex processes. With Tech video marketing, you can create animations, diagrams, and other visuals that make it easier for viewers to grasp the concepts.

    Tech Workflow Explainer Videos

    Tech workflow explainer videos are a great way to show users how to use your product or service. By visually demonstrating the steps involved, you can make it easier for users to learn and understand the process. This is especially important for products that involve multiple steps or complex workflows. Using Tech video marketing, you can create a clear and concise video that guides users through the process, making it more efficient and enjoyable.

    Interactive Tutorial Videos

    Interactive tutorial videos are a great way to engage users and help them learn how to use your product. By allowing users to interact with the video, you can make the learning process more engaging and effective. This is especially important for products that require users to learn new skills or techniques. That's where Tech video marketing comes in, allowing you to create interactive tutorials that allow users to pause, rewind, and replay sections of the video as needed.

    User Interface Walkthrough Videos

    User interface walkthrough videos are a great way to introduce users to your product's interface and show them how to navigate it. By visually demonstrating the interface, you can make it easier for users to learn and understand how to use the product. This is especially important for products with a complex or unfamiliar interface. Using Tech video marketing, you can create a clear and concise video that guides users through the interface, making it easier for them to find their way around.

    Illustrate Product Benefits Videos

    Illustrate product benefits videos are a great way to show users how your product can solve their problems. By visually demonstrating the benefits of your product, you can make them more compelling and persuasive. This is especially important for products that offer a unique solution or address a specific need. With Tech video marketing, you can create videos that showcase the benefits of your product in a clear and engaging way, making it more likely that users will choose your product over competitors.

    Demonstrate App Functionality Videos

    Demonstrate app functionality videos are a great way to show users how your app works. By visually demonstrating the app's features and functionality, you can make it more engaging and persuasive. This is especially important for apps that offer a lot of features or have a complex user interface. Using Tech video marketing, you can create videos that showcase the app's functionality in a clear and concise way, making it easier for users to understand and appreciate its value.

    Show Product Integration Videos

    Show product integration videos are a great way to demonstrate how your product integrates with other products or services. By visually demonstrating the integration process, you can make it easier for users to understand how your product can be used in conjunction with other tools. This is especially important for products that are designed to work with other systems or platforms. Incorporating Tech video marketing, you can create videos that showcase the integration process in a clear and engaging way, making it more likely that users will choose your product.

    Visualize Tech Solutions Videos

    Visualize tech solutions videos are a great way to explain how your product can solve a specific problem. By visually demonstrating the solution, you can make it more engaging and persuasive. This is especially important for products that address a complex or technical problem. With Tech video marketing, you can create videos that showcase the solution in a clear and concise way, making it easier for users to understand and appreciate its value.

    Explain Technical Processes Videos

    Explain technical processes videos are a great way to break down complex technical processes into simple, easy-to-understand visuals. By visually demonstrating the process, you can make it more engaging and accessible to a wider audience. This is especially important for products that involve technical jargon or complex workflows. Using Tech video marketing, you can create animations, diagrams, and other visuals that make it easier for viewers to grasp the concepts.

    Tech-Driven storytelling Videos

    Tech-driven storytelling videos are a great way to connect with your audience on an emotional level. By using storytelling techniques, you can create a compelling narrative that highlights the value of your product. This is especially important for products that are designed to improve people's lives or solve a specific problem. With Tech video marketing, you can create videos that tell a story that resonates with your audience, making it more likely that they will remember your product and its benefits.


    Increase Video Engagement

    Compelling Tech Video Marketing

    Compelling tech video marketing is driven by a clear understanding of your target audience and their needs. To make your videos engaging, you need to create content that is relevant, informative, and visually appealing. This means using high-quality visuals, engaging storytelling, and a clear call to action.

    Captivating Tech Video Marketing

    Captivating tech video marketing is the result of a well-planned strategy that incorporates the best Tech video marketing techniques. This includes using a variety of video formats, such as product demos, explainer videos, and tutorials. It also involves using engaging visuals, such as animations, graphics, and live-action footage.

    Strategic Tech Video Marketing

    Strategic tech video marketing is an approach to video creation that aims to achieve specific marketing goals. This could include increasing brand awareness, generating leads, or driving sales. To create a successful tech video marketing strategy, you need to define your goals, target audience, and budget. You also need to choose the right video formats and platforms to reach your target audience.

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    Video Script

    Compelling Tech Video Marketing Script

    Compelling tech video marketing script is a key element in creating engaging videos. It's the foundation of your video, and it needs to be well-written, informative, and engaging. A good script will guide your viewers through the video, keeping them interested and informed.

    Effective Tech Video Marketing Script

    Effective tech video marketing script is the result of a well-structured approach that incorporates the best Tech video marketing techniques. This includes using a clear and concise narrative, incorporating visuals, and using a conversational tone. It also involves using a call to action to encourage viewers to take the next step.

    Strategic Tech Video Marketing Script

    Strategic tech video marketing script is an approach to script writing that aims to achieve specific marketing goals. This could include increasing brand awareness, generating leads, or driving sales. To create a successful tech video marketing script, you need to define your goals, target audience, and budget. You also need to choose the right video formats and platforms to reach your target audience.


    Pre Production Guide

    Comprehensive Tech Video Marketing Pre Production

    Comprehensive tech video marketing pre production is the foundation of a successful video project. It involves planning, research, and preparation to ensure that your video is well-executed and meets your marketing goals.

    Strategic Tech Video Marketing Pre Production

    Strategic tech video marketing pre production is an approach to pre-production that aims to achieve specific marketing goals. This could include increasing brand awareness, generating leads, or driving sales. To create a successful tech video marketing pre-production plan, you need to define your goals, target audience, and budget. You also need to choose the right video formats and platforms to reach your target audience.

    • Define Video Goals
    • Target Audience Research
    • Storyboard Development
    • Script Writing & Refinement
    • Location Scouting & Selection
    • Equipment & Crew Planning