Video Creation Service

30 Engaging 2D Animated Onboarding Video Examples To Boost User Engagement

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
2D Animated Onboarding Video Examples
FAQ
Data-Driven Design for User Onboarding Animation
Why Advids for 2D Animated Onboarding Video?
What is a 2D Animated Onboarding Video?
What do top 2D Animated Onboarding Videos have in common?
What makes 2D Animated Onboarding Videos effective?
How long should your 2D Animated Onboarding Video be?
How to create 2D Animated Onboarding Videos?

Elevate your onboarding experience! Discover the potential of 2D animation to revolutionize user engagement. This article showcases 30 unique examples of 2D animated onboarding video, demonstrating their effectiveness in boosting user interaction, retention, and overall satisfaction. Explore how these videos transform complex information into enjoyable and easily digestible content, leading to improved user retention, reduced churn, and fewer support inquiries. We'll examine the key elements that contribute to their success and illustrate why animation is a transformative tool for onboarding, enhancing user understanding and satisfaction. Let's explore these examples!

Video's role in modern marketing:

35% of all videos created in 2023 were live events.
85% of viewers prefer videos that are 15 seconds or less.
Video ads generate 12 times more shares than traditional image-based ads.

Unlock the persuasive power of character-driven animation! Animated explainer videos are a powerful tool to enhance conversions. In today's visually oriented landscape, users expect engaging and compelling content. This article presents 30 2D animated onboarding video examples specifically crafted for product onboarding. Learn how captivating narratives can resonate with your audience, accelerating product adoption, enhancing user experience, and strengthening brand loyalty. These inspiring examples will empower you to refine your onboarding approach and achieve quicker time-to-value.

2D Animated Onboarding Video Examples

1. Frontline Central

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Duration : 1 minute and 10 seconds

Wrestling with mountains of school district paperwork drains valuable time and resources. The video vividly portrays how Frontline Central simplifies administrative burdens, transforming new hire onboarding from a paper chase into an effortless digital journey. Viewers learn effortlessly thanks to the video's effective animated educational content.

Frontline Central's power lies in digitally conducting the entire employee lifecycle, managing everything from credentials to offboarding with seamless ease. This liberation from manual tasks allows districts to focus resources on enhancing education and truly supporting their dedicated staff.

What We Can Learn

Visualizing complex systems with animation builds understanding and trust for your audience.


2. Marvell Remote employee onboarding video

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Duration : 1 minute and 12 seconds

An animated guide offers a clear blueprint for crafting a successful business plan. The video skillfully translates complex requirements into easily digestible sections, providing entrepreneurs with a foundational structure crucial for both securing funding and navigating the intricacies of daily business.

This visual walkthrough highlights the essential components needed for viability. Understanding your market, mapping out operations, and detailing financial forecasts are presented as interconnected steps towards realizing potential, much like preparing resources such as a comprehensive remote employee onboarding video ensures a smooth start for new team members. LiveOak Bank positions itself as a partner ready to support turning well-planned ideas into concrete achievements.

What We Can Learn

Visualizing complex steps with simple animation improves user understanding by over 15%.


3. SIG Onboarding process animation

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Duration : 1 minute and 13 seconds

Beyond containment, how is packaging becoming a dynamic bridge between products and people? This video offers a glimpse. Connected Pack from SIG smartly uses QR codes to turn every carton into a digital gateway, a truly impactful shift.

The visual storytelling here is key. It powerfully illustrates the platform's dual nature: PAC.TRUST, offering deep supply chain insights for transparency and building confidence, vividly shown via the onboarding process animation.

PAC.ENGAGE transforms consumer interaction. I found the way it showed accessing information and engagement features from a simple scan particularly inspiring, demonstrating how to creatively communicate both utility and delight in product videos.

What We Can Learn

Visualizing complex real-time data on a 10 point scale clearly communicates risk levels.


4. VISA explaining policy procedures

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Duration : 1 minute and 16 seconds

Witnessing the evolution of digital commerce, Visas animated piece paints a clear picture of frictionless payment possibilities. It brilliantly depicts how virtual cards instantly turn mobile devices into versatile wallets, weaving together consumers and businesses within a dynamic ecosystem.

The video's strength lies in showcasing the practical application of advanced features like secure tokenization and quick biometric logins. Simplifying complex tasks such as explaining policy procedures, Visa presents a robust yet adaptable platform for developers to build innovative digital payment solutions tailored to modern needs, truly inspiring the creation of faster, more integrated financial experiences.

What We Can Learn

Visualizing complex solutions increases viewer comprehension and purchase intent over 70%.


5. Housing Europe Workflow explanation animation

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Duration : 1 minute and 16 seconds

Unlocking potential for insurance carriers, Zensar's video compellingly illustrates their integrated approach to digital transformation. The visual framework, placing core systems amidst cloud, analytics, and digital experience, immediately simplifies the complex path to modernization and showcases their comprehensive strategy.

The video details how core system upgrades, cloud integration, automation, and business intelligence unlock crucial insights. Demonstrating tangible improvements, a workflow explanation animation reveals the ease of mobile claims submission, highlighting their focus on enhancing customer experience and delivering benefits like cost reduction and operational efficiency.

What We Can Learn

Visualizing complex technical processes clearly boosts audience comprehension and knowledge retention significantly.


6. Reddit internal employee orientation

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Duration : 1 minute and 16 seconds

Entering a realm where every niche interest finds a home is vividly illustrated. The animation paints Reddit as a dynamic tapestry of communities, showing how shared passions, from global events to personal fitness goals, connect people through vibrant conversations. This visual journey highlights the platform's unique breadth and depth.

The seamless transition showcasing the mobile app demonstrates an effortless dive into these spaces. Features like different views and simple image uploading highlight usability with the precision one might find in internal employee orientation. This clarity in demonstrating the platform's core functions makes the video an excellent model for communicating complex value simply. It emphasizes the empowering nature of finding your voice and participating directly, inspiring potential creators to focus on clear user benefit.

What We Can Learn

Visualizing complex sensor payloads with animation shows capability clearly engagingly.


7. ShopTalk Animated welcome video onboarding

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Duration : 1 minute and 23 seconds

The independent path of a shopper finds immediate connection in this bright animation. Beginning with an animated welcome video onboarding style, it quickly establishes ShopTalk not just as a tool, but a supportive network, using friendly visuals and appearing avatars to dissolve the feeling of working alone.

This platform excels by transforming challenges into shared learning. Shoppers exchange practical knowledge, find immediate answers, and even submit direct suggestions for app improvements, visually shown as ideas taking flight. This approach empowers the individual through collective wisdom and felt influence. It's a powerful demonstration of how engaging visuals can make abstract community concepts tangible and inspiring for future video projects.

What We Can Learn

Visualizing complex product features effectively can increase conversion rates by 80 percent.


8. SIG animated user guide

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Duration : 1 minute and 27 seconds

Navigating the crowded digital landscape to capture consumer attention is increasingly complex. PAC.ENGAGE emerges as an innovative solution, transforming familiar packaging into a vibrant gateway for brand interaction.

Scanning the unique pack code feels like unlocking hidden potential; the physical pack becomes an animated user guide, revealing a world of engaging content from games and loyalty programs to product journey details. This seamless digital connection provides crucial insights into consumer behavior.

Understanding needs and preferences through this direct channel allows for personalized communication and tailored promotions. PAC.ENGAGE truly makes the package the starting point for rich, lasting brand-consumer connections, serving as inspiration for modern engagement.

What We Can Learn

Visualizing complex security challenges clearly captures viewer attention quickly.


9. HealthNote Platform Onboarding Animation

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Duration : 1 minute and 44 seconds

Sorting through a lifetime of scattered medical records can feel overwhelming, a frustrating puzzle of forgotten papers and disconnected appointments. This video powerfully illustrates that common struggle before unveiling HealthNote, offering a clear path to bring order to health history and empower patients with easy access to their vital information.

Consolidating diverse documentation, from physician visit summaries to laboratory results, is visually compellingly demonstrated through the clear platform onboarding animation, showing how records flow effortlessly into the secure mobile app. Users can also directly log crucial vital signs and symptoms, creating a comprehensive, easily navigable health diary available anytime, anywhere.

This streamlined access extends to sharing, enabling quick, selective data transfer to physicians without requiring them to download software, fostering better-informed consultations. Minimizing the effort and anxiety associated with managing health records, HealthNote truly positions essential medical information squarely in the patient's control, simplifying healthcare interactions.

What We Can Learn

Visualizing complex internal processes step by step with detailed animation simplifies understanding by 74 percent.


10. iHP+ user onboarding video

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Duration : 1 minute and 46 seconds

Confronting the complex challenge of fragmented global health support, this video powerfully depicts how well-meaning aid can scatter, visually presented like resources spilling from a broken case. The subsequent puzzle piece metaphor sharply illustrates how misaligned efforts lead to gaps and overlaps in crucial health services within a country's plan, highlighting the inefficiency and wasted potential.

Into this scenario steps International Health Partnership Plus, introduced as the unifying force. The video effectively functions as a user onboarding video, clearly showing how bringing donors and governments together behind one national plan, budget, and measurement approach solves the problem. This narrative inspires by demonstrating how coordinated effort targets needs, fostering sustainable services and making a significant difference in lives.

What We Can Learn

Visualizing complex procedures step by step improves understanding potentially reducing comprehension time by fifty percent.


11. Dun & Bradstreet Feature explanation animation

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Duration : 1 minute and 47 seconds

Navigating the labyrinth of disconnected business data presents a significant challenge. This video vividly portrays the chaotic state of scattered information, revealing how disparate sources and conflicting records actively impede clarity and stifle organizational growth across vital systems and teams within an organization.

Offering a compelling answer to this complexity, Dun & Bradstreet steps forward. The clear feature explanation animation demonstrates how their master data solutions forge disconnected sources into a unified core of intelligence. This standardization delivers consistent, high-quality data, enabling more intelligent actions and empowering organizations to truly compete and thrive.

What We Can Learn

Visualizing complex systems increases viewer comprehension by up to 80 percent promoting clarity.


12. Azelis Interactive onboarding animation

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Duration : 1 minute and 52 seconds

Unlocking innovation across diverse industries begins with understanding the fundamental ingredients. Through its engaging animation style, the video provides an experience akin to an interactive onboarding animation, clearly illustrating how Azelis enables everything from unique food textures to dissolving beauty masks. It beautifully translates complex chemistry into tangible consumer products.

Beyond simple distribution, Azelis distinguishes itself through a global network of expert-led laboratories and a people-first approach. I found their focus on formulation and helping clients develop unique market-leading solutions particularly compelling. This visually smart demonstration serves as inspiration for anyone aiming to make technical concepts engaging and human.

What We Can Learn

Visualizing complex technical integrations using animation can increase watch time by up to 50 percent on business videos.


13. GumGum Software walkthrough animation

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Duration : 1 minute and 56 seconds

Feeling the pressure of securing a scattered workforce? Addressing todays dynamic IT security demands, e+ presents a compelling answer in this animated explainer. They tackle the challenge of finding specialized talent, like cybersecurity engineers, crucial for building resilience against emerging threats in a distributed environment.

Demonstrating their technical screening and broad IT expertise across disciplines, this video uses a form of software walkthrough animation to clearly map out their process. e+ quickly deploys certified experts, offering confidence in their ability to secure your environment and fill vital talent gaps cost-effectively.

What We Can Learn

Visualizing complex digital concepts through dynamic animation can increase viewer retention by 68 percent.


14. CircleCI product onboarding animation

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Duration : 1 minute and 6 seconds

Abstract sequences vividly portray the intricate process of creation and the disruptions teams face. These dynamic graphics capture the fundamental need for resilience when building, enabling quick adaptation to evolving challenges.

The visual language emphasizes seamless integration and efficient workflows, hinting at the smooth experience facilitated by robust tools, essential for effective product onboarding animation. Real-world examples like Condé Nast's integration and Click Mechanic's rapid update ground the abstract concepts, showcasing the power to react collaboratively and deploy swiftly, ultimately allowing teams to build great things and seize new opportunities.

What We Can Learn

Visualizing complex data and processes significantly increases viewer understanding often by over 70 percent.


15. FinGo employee onboarding animation

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Duration : 1 minute and 7 seconds

Your unique vein pattern emerges as the secure, personal key to identity, freeing you from cards and devices. FinGo's visual narrative powerfully presents a world unlocked by your own biology, promising unprecedented ease and secure access. It highlights the innate control individuals gain.

This clear explanation, much like an effective employee onboarding animation, shows seamless movement through places and effortless access to benefits. The vision of a truly barrier-free world, connected and accessible just by being you, feels inspiring and attainable.

What We Can Learn

Visualizing complex layers and bottlenecks clearly illustrates the problem's depth.


16. EQT new hire training video

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Duration : 2 minutes and 19 seconds

Fueling the dynamic world of entertainment creation requires more than just artistry; it demands a robust operational backbone. This video highlights Cast & Crew, a company with deep roots in the industry's evolution, positioned as an essential partner tackling the complex challenges of production with specialized digital solutions.

From managing intricate payroll and human resources via platforms like PSL+ to supporting screenwriting with Final Draft, Cast & Crew streamlines workflows critical for countless projects, including coordinating resources for a new hire training video. Their proven 40-year track record demonstrates unique expertise and reliability in enabling diverse entertainment productions.

The partnership with EQT signals an exciting phase focused on maximizing efficiency, innovation, and market expansion. This collaboration enables creative teams to truly concentrate on crafting compelling content, making Cast & Crew's operational excellence a vital enabler of artistic vision in the entertainment sector.

What We Can Learn

Visualizing complex process optimization clearly shows the potential benefits and greater return.


17. Capgemini Animated training video onboarding

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Duration : 2 minutes and 2 seconds

Behind effortlessly simple applications often lies immense complexity, especially when managing resources across multiple clouds. Manual provisioning for new or migrated apps demands countless intricate steps taken precisely, frequently becoming a significant bottleneck frustrating swift delivery.

Capgemini's partnership with Red Hat offers sophisticated open-source automation tools specifically designed for this challenge. This collaboration provides unmatched implementation expertise to navigate provisioning complexity across environments, making multi-cloud adoption significantly smoother.

Achieving that desired "it just works" experience becomes genuinely easier, accelerating time to market. The animation visually guides viewers through the complexities simplified by automation, serving as effective animated training video onboarding. This visual approach powerfully demonstrates the solution's value and inspires clearer communication for technical projects.

What We Can Learn

Visualizing complex operational scale across vast areas effectively captures audience attention.


18. FSGImpact demonstrating product value

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Duration : 2 minutes and 2 seconds

Scaling the peaks of immense global issues alone proves incredibly difficult. This animation vividly portrays Collective Impact, a powerful framework where organizations unite forces, transforming overwhelming obstacles into surmountable challenges through combined effort and synergy.

FSGImpact champions this method, and the video excels at demonstrating product value. By presenting tangible success stories across diverse social issues, it clearly shows how structured collaboration generates remarkable, concrete results, proving this approach can truly move mountains and inspire similar transformative projects.

What We Can Learn

Visualizing complex processes increases learning speed by over thirty percent for greater understanding.


19. Live Oak Bank New hire animated training

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Duration : 2 minutes and 36 seconds

Witnessing the intricate journey from division to potential peace, this video masterfully portrays the critical need for truthful information and justice. It beautifully illustrates how societies grapple with the past, showing the difficulty of building reconciliation where remembrance, knowing the facts, and dialogue stand as the fragile yet necessary pillars.

Through powerful animation, the approach of Justice Info.net is revealed, balancing diverse voices for credibility. I found its clarity exceptional, highlighting how vital unbiased facts are for trust and mutual understanding, a lesson relevant even for developing new hire animated training on complex societal issues. This piece is truly inspiring for anyone seeking to communicate challenging concepts visually.

What We Can Learn

Visualizing complex system relationships clarifies personalized digital experiences.


20. Justice Explainer onboarding video

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Duration : 2 minutes and 40 seconds

Bridging divides after profound conflict is a human endeavor demanding foundational truths. This explainer onboarding video compellingly illustrates how access to independent information is indispensable for societies navigating the complex path towards reconciliation after violence, genocide, or dictatorship, making realities comprehensible and dialogue possible.

Justice Info.net provides balanced news and analysis on international and transitional justice. It acts as an essential bridge, distinguishing facts from comment crucial for building trust and a common memory, visually underscored by the clear animation.

Giving voice to victims, witnesses, and the defense empowers populations directly concerned. This fosters the understanding necessary for sustainable peace and prevents future cycles of harm.

What We Can Learn

Visualizing complex operational data simplifies management improving vessel availability over 95 percent.


21. OnTime 360 Smart Digital product onboarding video

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Duration : 34 seconds

Offers a clear pathway for businesses seeking escape from logistical friction. The demonstration presents a unified platform designed to automate the entire delivery lifecycle, from initial order input through final billing, signifying a major leap towards operational fluidity and control by consolidating disparate tasks into one system.

This digital product onboarding video effectively visualizes complex workflow automation with simple, impactful graphics and software interface views. It positions OnTime 360° Smart Courier Software not just as a tool, but a comprehensive solution for businesses ready to upgrade efficiency and leave behind fragmented, outdated processes.

What We Can Learn

Leverage clear visual metaphors to simplify complex research processes for busy professionals effectively.


22. BillerudKorsn Effective employee orientation video

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Duration : 3 minutes and 18 seconds

Animated lines shape a narrative journey through time, revealing the evolving relationship between industry and Sweden's forests. We see the striking consequences of unchecked industrialisation giving way to a deliberate path toward recovery.

This evolution, marked by significant regulatory changes and certified practices, prioritises ecological health alongside resource use. The visuals compellingly demonstrate responsible protection efforts, showing increased biodiversity and resilience. Such clear communication, presenting a complex historical shift and its ethical implications, sets a standard for effective communication, even serving as an effective employee orientation video about their core values.

What We Can Learn

Visualizing complex systems through clear connections empowers viewers to grasp the process.


23. Genesys Animated customer onboarding

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Duration : 3 minutes and 59 seconds

Starting a new business direction presents challenges, like navigating uncharted territory. This Genesys video beautifully visualizes the role of a trusted partner, portraying their customer success approach through compelling animation. It conveys the immediate sense of guidance provided by a dedicated manager, assembling the necessary expertise and team for your specific journey.

The power of their offering lies in crafting a genuinely tailored customer success plan. This isn't generic support; it's a detailed roadmap mapping objectives, milestones, and proactive steps. The clear visual demonstration of resources, including the valuable insights from animated customer onboarding, shows how this guidance helps navigate potential risks, reduce effort, and confidently steer toward achieving peak business potential.

What We Can Learn

Visualizing complex internal processes through detailed animation can improve viewer comprehension by over 70%.


24. Smart City Solutions key benefits animation onboarding

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Duration : 3 minutes and 7 seconds

Witness a city reimagined through intelligent systems, where interconnected data optimizes energy use, traffic flow, and infrastructure maintenance proactively. This visual narrative paints a picture of urban spaces becoming dynamically responsive, anticipating needs and addressing challenges with greater efficiency and foresight.

Through its insightful animation, the video highlights the key benefits animation onboarding residents to a more intuitive interaction with their environment. It illustrates how real-time information facilitates smoother commutes and empowers citizens to participate directly in improving their community, creating seamless access to services and transport options for a more convenient daily rhythm.

This compelling portrayal captures the essence of a thriving future city, one that attracts growth and enhances quality of life by leveraging integrated technologies to become more inclusive, environmentally sound, and ultimately, more liveable for everyone who calls it home.

What We Can Learn

Visualizing complex processes clearly boosts viewer comprehension of key concepts by up to 74 percent.


25. Unito User guide animation

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Duration : 40 seconds

Stop the endless copy-pasting and fragmented data that plagues modern workflows. Unito offers a lifeline, vividly depicting seamless collaboration through animated connections that link platforms like Google Sheets to Airtable. This visual narrative bypasses technical jargon, showing data flowing freely between essential tools.

Setting up these vital links feels surprisingly intuitive. The user guide animation demonstrates how easily flows are customized with simple "if/then" rules, empowering teams to build reliable two-way syncs. Knowing updates happen automatically means you can focus on work, not manual data management.

What We Can Learn

Visualizing complex system solutions with real-world technology showcases practical impact increasing comprehension significantly.


26. Magnet Customer onboarding animation

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Duration : 2 minutes and 11 seconds

Discovering opportunities tailored to your unique background just got simpler. Magnet presents a powerful way for diverse talent to connect with progressive employers actively seeking their skills and perspectives, creating a more inclusive workforce across Canada.

This innovative platform uses a clever self-declaration feature, clearly explained through a helpful customer onboarding animation, to empower job seekers. By optionally identifying with specific groups, users gain access to highly relevant job invites, funding information, and support programs. This critical focus on privacy ensures that identity becomes a powerful asset for career advancement, not a barrier.

What We Can Learn

Visualizing complex data insights makes information more digestible boosting viewer retention by 95 percent.


27. Valid User onboarding animation

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Duration : 2 minutes and 28 seconds

Moving beyond the complexity of traditional mobile setup, this animation powerfully envisions a digital-first experience. It captures the relief of bypassing physical stores and lengthy waits, showcasing a future where acquiring a plan is simply a few effortless taps away from anywhere.

Through clever user onboarding animation, the video demonstrates Valid's solution enabling mobile operators to offer a seamless journey. Mark's swift activation via QR code, including the appealing try and buy option, highlights the convenience and trust-building potential this innovative approach delivers.

This visual narrative provides compelling insight for operators aiming to attract customers and inspire loyalty through remarkably easy digital access, transforming a utility into a truly user-centric interaction.

What We Can Learn

Visualizing complex data powerfully engages professional audiences increasing topic retention by over 15 percent.


28. Moogsoft Software Onboarding Animation

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Duration : 1 minute and 58 seconds

Picture the endless stream of IT alerts, the constant firefighting that defines modern operations. Moogsoft understands this burden, introducing their solution not just as a tool, but a helping hand embodied by a surprisingly relatable animated companion. This vivid portrayal captures the core pain points effectively and creatively.

Through a vibrant software onboarding animation, the transformation is clear: chaos yields to clarity. Moogsoft's patented AI dramatically cuts through the noise, consolidating disparate signals into understandable situations. This liberation isn't just about fewer tickets; it grants precious time back, enabling IT professionals to focus on innovation or reclaim personal moments, fundamentally changing their daily reality for the better.

What We Can Learn

Visualizing complex data improves understanding reducing critical errors by up to 30 percent.


29. LGIM Animated employee onboarding

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Duration : 1 minute and 58 seconds

Cutting through the noise of modern marketing automation receives a streamlined, animated look from LGIM. The video compellingly illustrates their solution, simplifying automated outreach across numerous digital and print channels. Its step-by-step approach offers clarity akin to effective animated employee onboarding, promising quick, cost-effective, low-investment customer engagement.

The core value proposition of U unlocks remarkable gains in delivery and open rates alongside substantially higher ROI. Beyond metrics, the video highlights regaining significant daily hours, propelling businesses to prioritize their core activities. This emphasis on efficiency and tangible returns makes it a powerful prospect for organizations seeking impactful outreach without marketing overhead.

What We Can Learn

Visuals showing expert teams handling complexity build viewer confidence in operations.


30. VISA Visual instruction video

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Duration : 1 minute and 58 seconds

Feeling the pulse of the digital economy, individuals and businesses demand immediate financial access. This video connects deeply by showing relatable figures like a gig worker needing swift payment and a boutique owner paying suppliers instantly. It captures the essential challenge of keeping pace.

Introducing Visa Faster Payments Gateway as the empowering answer, this visual instruction video brilliantly demystifies complex networks. Through crisp animation, it reveals how one central hub unlocks seamless money movement. The demonstration of 24/7 speed and flexibility inspires confidence in modern financial possibilities.

What We Can Learn

Visualizing complex technical concepts with animation increases viewer understanding by over 90 percent.


FAQ

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How can 2D animation enhance my onboarding experience?

2D animation transforms onboarding into engaging narratives, simplifying complex information and boosting user comprehension.

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What makes a 2D onboarding animation successful?

Successful onboarding animation blends clear messaging, appealing visuals, and concise storytelling, driving user action and product adoption.

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How do I develop a compelling narrative for my 2D onboarding video?

Craft a compelling narrative by focusing on user pain points, showcasing product solutions, and highlighting key benefits.

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Which 2D animation style best suits my brand's onboarding needs?

Choose a 2D animation style (minimalist, explainer, character-driven) that aligns with your brand and target audience.

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How can existing assets be integrated into my 2D onboarding video?

Integrate existing assets (logos, images, colors) to reinforce brand identity and create a cohesive onboarding experience.

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What are essential 2D animation best practices for onboarding call-to-actions?

Effective call-to-actions use clear visuals, concise messaging, and strategic placement to guide user behavior.

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Common pitfalls to avoid in 2D onboarding animation creation?

Avoid overwhelming viewers with excessive information or complex animations. Keep it concise, focused, and user-friendly.

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How can I tailor successful 2D onboarding videos to my company?

Tailor onboarding videos with brand-specific visuals, messaging, and tone for a personalized experience.

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Can 2D animation simplify complex concepts in my onboarding?

2D animation simplifies complex concepts through visual metaphors, step-by-step demonstrations, and engaging narratives.

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How can a 2D onboarding video optimize my marketing funnel?

Onboarding videos optimize marketing funnels by engaging prospects, showcasing product value, and guiding them towards conversion.

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Making my 2D onboarding animation memorable? Best strategies?

Memorable animations employ unique visuals, catchy music, and a clear message, leaving a lasting impression.

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How can 2D animation showcase product features during onboarding?

Showcase product features with dynamic demonstrations, highlighting key functionalities and benefits.

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How do leading companies leverage 2D onboarding animation for user retention?

Leading companies use 2D onboarding animation to improve user retention by providing engaging, informative experiences.

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What tone and style best suits my 2D onboarding animation?

The ideal tone and style depend on your brand and target audience. Consider playful, professional, or informative approaches.

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How can 2D animation communicate my product's value during onboarding?

Communicate product value by visually demonstrating benefits, addressing user pain points, and showcasing unique selling propositions. Typical pricing for a 60-second 2D animated onboarding video ranges from $1000-$6000 depending on complexity, with a turnaround time of 3-8 weeks.



Data-Driven Design for User Onboarding Animation


Understanding user behavior is paramount for crafting effective digital experiences. They recognize that simply creating content isn't enough; true impact comes from understanding how viewers interact with it and letting those insights shape the creative process. This data-driven approach moves beyond intuition, rooting design choices in tangible evidence of what resonates and what causes friction during the initial user journey.

They leverage various data points to diagnose issues and refine their visual storytelling. This includes tracking where viewers drop off, which sections are rewatched, and how feature engagement changes after viewing. These metrics provide a clear picture of comprehension gaps or areas where the animation might be confusing. For instance, a high drop-off rate at a specific point signals a need to simplify that particular step or explanation.

Furthermore, they gather qualitative feedback and conduct user testing sessions. Observing how actual new users navigate the product after watching the video reveals subtle points of confusion that data metrics alone might miss. This direct feedback is invaluable for pinpointing exactly which visual cues, pacing issues, or explanatory details need adjustment. They employ these insights to iterate on video design, ensuring it directly addresses user needs and improves the learning curve.

  • Employ visual cues like highlights and arrows to guide user focus effectively, informed by observations of where users look or struggle in the interface.

  • Break complex processes into short, distinct animated scenes chunking information for easier processing and retention, based on cognitive load principles.

  • Ensure accessibility through clear typography, sufficient contrast, and mandatory closed captions catering to diverse viewing preferences and needs.

  • Integrate user psychology principles subtly to enhance engagement and build trust, making the onboarding process feel more approachable.


  • By continuously analyzing performance data, gathering user feedback, and conducting testing, they refine their approach. This commitment to iterative design ensures that a 2D Animated Onboarding Video isn't just visually appealing, but a powerful, optimized tool for successful user adoption and retention.


    Why Advids for 2D Animated Onboarding Video?


    At Advids, we create exceptional 2D animated onboarding videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.

    Transforming Onboarding with Engaging Animation:

    Customized 2D Animated Onboarding Video Solutions: We tailor each project, whether explainer videos or character animations, to reflect your brand, style, and target audience for seamless onboarding.
    Creative Storytelling for Onboarding: Our animators and storytellers craft narratives that resonate with new users, making onboarding engaging and informative.
    Cutting-Edge 2D Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression.

    Experience and Trust:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of effective 2D animation, including over 320 successful onboarding video projects.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise for their animated storytelling, including impactful onboarding solutions.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent and dedication to client satisfaction.

    A Collaborative Approach to Onboarding:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision for the perfect onboarding experience is brought to life.
    Strategic Communication: We prioritize understanding your onboarding needs, target audience, and brand identity to create truly effective 2D animated onboarding videos.


    Ready to unlock the potential of 2D Animated Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a 2D Animated Onboarding Video?


    A 2D animated onboarding video is a short, engaging video that uses animation to guide users through the process of using a product or service. It's a modern alternative to traditional onboarding methods, offering a more memorable and enjoyable experience for users.

    2D animated onboarding videos are used in various scenarios, including product introductions, feature demonstrations, user tutorials, and customer support. They can be used to explain complex concepts, showcase product functionalities, and provide step-by-step instructions, all while keeping users engaged and entertained.


    What do top 2D Animated Onboarding Videos have in common?


    Mastering 2D animated onboarding videos requires a strategic approach to design and storytelling.

    Ideal User Profile - Craft personas reflecting your ideal users' needs and motivations.

    • visual narrative structure - Employ a clear beginning, middle, and end to guide viewers.
    • user journey map - Visually map the user's flow, highlighting key interaction points.
    • core functionality highlights - Showcase features through concise, impactful demonstrations.
    • Pain Point & Solution - Illustrate the problem and solution with relatable scenarios.
    • Character Design & Style - Use consistent character design to build brand recognition.
    • Interface Mockups - Use high-fidelity mockups to accurately represent the app's look.
    • Engagement Strategy - Use clear, concise CTAs that guide viewers to the next step.
    • Art Direction - Maintain a consistent visual language throughout the video.
    • Animation Techniques - Use animation to emphasize key information and maintain interest.


    What makes 2D Animated Onboarding Videos effective?


    A captivating 2D animated onboarding video is a powerful tool for engaging users and improving product adoption. The effectiveness of these videos is driven by their ability to simplify complex information, create a memorable experience, and foster a positive connection with the brand.

    A key element in creating engaging 2D animated onboarding videos is to design them to be visually appealing and easy to understand. The use of animation, vibrant colors, and engaging characters can make the onboarding process more enjoyable and memorable for users.

    Methods for creating effective 2D animated onboarding videos include using clear and concise language, incorporating interactive elements, and tailoring the content to the specific needs of the target audience. This approach ensures that the information is relevant, engaging, and easily digestible, leading to improved comprehension and user satisfaction.


    How long should your 2D Animated Onboarding Video be?


    Optimize 2D animated onboarding video length for maximum impact by aligning style, content, and target audience.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each style?
    • Who's the ideal viewer for this video?
    • How many key features need showing?
    • Does the style match the product?
    • What platform dictates the length?
    • Which style best suits the brand?
    • What's the desired user journey?

    2D animated onboarding video length guide

    2D Animated Onboarding TypesVideo LengthUse CaseFunnel
    Flat Design30-45 secondsIdeal for showcasing app features cleanly, emphasizing UI/UX simplicity and clarityAwareness/Consideration
    Cartoon Style45-60 secondsEngaging for complex products, explaining processes with charming charactersConsideration/Decision
    Whiteboard Animation1-1.5 minutesBest for explaining complex concepts step-by-step, building trust and authorityConsideration/Conversion
    Kinetic Typography15-30 secondsPerfect for highlighting key features and benefits concisely, creating impactAwareness/Interest
    Minimalist Style20-40 secondsSuits modern brands, focusing on core value propositions with clean aestheticsAwareness/Consideration


    How to create 2D Animated Onboarding Videos?


    Mastering 2D animated onboarding videos requires a strategic approach, focusing on clear communication and user engagement from the initial concept to final delivery.

    * Define Objectives - Focus on specific, measurable goals to track video effectiveness.

    • Audience Research - Tailor the video's tone and complexity to the audience's understanding.
    • Content Strategy - Prioritize key features and benefits to avoid overwhelming the user.
    • Storyboard Creation - Use clear visuals to guide the animation process and maintain consistency.
    • Script Writing - Employ concise language and avoid jargon to ensure easy comprehension.
    • Character Design - Use relatable characters to build emotional connection and engagement.
    • animation style - Select a style that enhances the video's message and brand identity.
    • Voice Recording - Use a professional voice actor to maintain a consistent tone and quality.
    • Post-Production Edit - Ensure smooth transitions and clear visuals for a professional finish.
    • Video Optimization - optimize for different platforms to maximize reach and engagement.


    How to Use Onboarding Videos to Improve User Retention


    User retention is key for any successful product. Onboarding videos play a crucial role in guiding new users, reducing churn, and fostering long-term engagement. Let's explore how we can leverage these videos to maximize their impact on user retention. We'll move beyond the basics and delve into actionable strategies that truly make a difference.

    Think of your onboarding video as a personalized welcome mat. It's the first impression, setting the stage for the entire user experience. By tailoring video content to specific user segments, we address individual needs and create a more resonant experience. Imagine a software onboarding process transformed by examples of onboarding animation for software, guiding users through complex features with ease. Similarly, animated product tutorials can turn potentially tedious learning experiences into engaging explorations.

    Let's explore some compelling 2D animated onboarding video examples that demonstrate effective user retention strategies.

    • Highlight key product features that directly address user pain points. Showcase the value your product brings by solving real problems. product demo animation can bring your product to life, showcasing its capabilities in a captivating way.
    • craft a concise narrative with a clear beginning, middle, and end. Respect users' time and keep them engaged with a focused storyline.
    • Incorporate interactive elements like quizzes or clickable buttons to transform passive viewers into active participants. This boosts engagement and reinforces learning.
    • End with a clear call to action, guiding users towards the next step in their journey. Whether it's exploring a specific feature or joining a community forum, provide a clear path forward.

    By implementing these strategies, we transform onboarding videos from simple introductions into powerful tools for user retention. Remember, a well-crafted onboarding video is an investment in your users' success and, ultimately, the growth of your product.


    Measuring the Effectiveness of Onboarding Animations


    Having explored 2D animation styles, let's discuss measuring their effectiveness. Understanding how your onboarding animations perform is crucial for optimizing user engagement and retention. Analyzing metrics provides valuable insights into user behavior and video impact. A compelling welcome video animation sets the stage for a positive user experience, significantly impacting long-term engagement.

    Onboarding video animation case studies often highlight the importance of data-driven optimization. Let's explore key metrics and strategies to gauge the impact of your videos, applying onboarding video animation best practices for optimal results.

    • Completion Rate and Play Rate: A high completion rate suggests engaging content, while a low play rate might indicate discoverability issues. Consider promoting your video more prominently if play rates are low.
    • engagement and conversions : Likes, shares, and comments reflect audience interest. Strong conversion rates demonstrate the video's effectiveness in driving desired actions. If conversions are low, revisit your call to action.
    • User Feedback and A/B testing : Direct feedback provides valuable insights. A/B testing different versions helps identify what resonates best with your audience. Use feedback to refine your approach.
    • Feature Engagement and Support Tickets: Track how users interact with features after watching the video. A decrease in support requests indicates improved user comprehension . If feature engagement is low, consider highlighting key features more effectively.

    By analyzing these metrics, we can continually refine our videos for optimal performance, fostering user retention and product success.


    Using Data to Inform Onboarding Video Design


    Let's explore how data empowers us to create truly effective onboarding experiences. Data isn't just numbers; it's the voice of our users, guiding us to craft videos that resonate and retain. Exploring onboarding animation video examples reveals how data-driven insights can transform a simple introduction into a captivating user experience. For SaaS products, onboarding video animation is crucial. Analyzing SaaS onboarding animation examples highlights the importance of data in showcasing complex features effectively.

    Effective onboarding video animation goes beyond aesthetics. Data helps us understand what resonates with users and drives conversions. Software onboarding animation can be particularly challenging. Data-driven insights help us tailor the experience to specific user roles and needs, ensuring a smooth and successful onboarding journey.

    • By tracking video completion rates, we can pinpoint moments where viewers lose interest and refine our storytelling to keep them engaged.
    • A/B testing different video versions reveals what truly works, leading to more effective calls to action and higher conversion rates.
    • Gathering user feedback through surveys and comments provides invaluable insights into user preferences and pain points, allowing us to create more targeted and relevant content.
    • Analyzing website analytics helps us understand user behavior after watching the video, revealing its impact on their journey and identifying areas for improvement.

    By leveraging data, we transform onboarding videos from simple introductions into powerful tools for user retention. Data-driven design empowers us to create personalized, engaging, and ultimately, more effective onboarding experiences that drive user success and product growth.


    Optimizing Onboarding Videos for Different Platforms


    Let's dive into tailoring our 2D animated onboarding videos for various platforms. Remember, a one-size-fits-all approach won't cut it. Each platform has its own unique audience, technical requirements, and best practices. Think of it like choosing the right outfit for different occasions – you wouldn't wear a suit to the beach!

    We've covered the basics, now let's get platform-specific. Imagine showcasing top onboarding animation video examples tailored to each platform's audience. This targeted approach resonates more effectively and boosts engagement.

    • Platform-Specific Length: TikTok thrives on short, snappy content. Aim for under 60 seconds. YouTube, however, allows for more in-depth explorations. Consider videos up to 2 minutes.
    • Aspect Ratio & Mobile-First: Vertical video (9:16) reigns supreme on mobile-first platforms like Instagram Stories. Think mobile-first, ensuring clear visuals and concise messaging, especially for animated user interface walkthroughs.
    • Captions & Accessibility: Captions aren't just for accessibility; they boost SEO and cater to viewers watching without sound. 2D animation onboarding video samples can demonstrate effective accessibility features.
    • Calls to Action & Platform Nuances: Tailor your calls to action to platform functionality . "Swipe up" on Instagram, "Visit our website" on YouTube. Consider platform-specific content and adjust accordingly.

    Optimizing for different platforms isn't just a technical checklist; it's about connecting with your audience where they are. By tailoring our approach, we maximize engagement and drive results.


    Leveraging Onboarding Videos for Employee Training


    Let's shift our focus from customer onboarding to another crucial area: employee training. Traditional training methods can be dry and ineffective. But what if we could transform learning into an engaging experience? 2D animated videos offer a powerful solution, making training more effective, efficient, and enjoyable.

    Imagine new hires mastering complex software in minutes, thanks to an engaging 2D animated explainer video for onboarding. Picture employees excitedly sharing instructional animation videos that simplify once-daunting procedures. This is the power of animation in employee training.

    We can achieve this by crafting videos tailored to specific training needs. For instance, animated explainer video onboarding examples can demonstrate best practices in action. Borrowing techniques from app onboarding animation, we can create interactive modules that let employees practice new skills.

    • Craft concise narratives that respect employees' time.
    • Use relatable characters to build connections and enhance understanding.
    • Track video completion rates and gather feedback to continuously improve.
    • Integrate videos into your LMS for easy access and streamlined learning .

    By implementing these strategies, we transform training from a chore into an opportunity for growth. A well-crafted animated video isn't just training; it's an investment in your team's success.


    How 2D animated onboarding video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and its specific relevance to onboarding new users.
    7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals.
    8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.41% of videos are featured in this blog. With only 3.5% of videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, 2D animated onboarding video examples 2024, n=7300 videos within duration <3 minutes, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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