20 Animated B2B Storytelling Videos To Humanize Your Brand

1. Acquia

Dynamic visuals and a vibrant color scheme instantly grab attention in this animated B2B marketing video. Clever metaphors, like evolving cars representing changing customer expectations, effectively communicate complex concepts. The video's concise nature, clocking in at just over a minute, makes it perfect for busy professionals.

The video clearly demonstrates Acquia DXP's flexibility and seamless integration, highlighting Drupal's importance. Visual representations of customer-centricity and cross-channel continuity reinforce the platform's value proposition. Learn more about Acquia DXP to transform your digital experiences.

2. Amaris B2B Animated Motion Graphics

This compelling animated B2B storytelling video immediately grabs attention by showcasing how AMARIS Consulting tackles global market uncertainty. The sunrise graphic, symbolizing transformation, and the interconnected circles representing their four-axis methodology are visually striking and effectively communicate their approach.

The video's concise messaging highlights AMARIS's agile transformation solutions, emphasizing their global team and commitment to client success. The sophisticated visuals and efficient pacing make it ideal for busy business leaders seeking adaptable solutions.

3. Amplitude Animated B2B Story Explainer

Efficient visuals highlight this animated B2B marketing video. Amplitude CDP's features are showcased clearly, from data visualization to audience activation, making complex processes easily digestible. The seamless transitions and concise explanations keep viewers engaged.

The video's success stems from its clarity and targeted approach. Developer-friendly tools are prominently featured, appealing to a key audience. The approximately 1 minute 16-second runtime ensures viewers remain focused on the core message.

4. Arcadia 2D Animated Business

This captivating B2B storytelling video cleverly uses animation to illustrate the challenges of healthcare data management. The abstract visuals representing data complexity are immediately engaging, drawing the viewer in. The video's target audience, healthcare professionals and decision-makers, will readily connect with the presented problem.

Arcadia Analytics' solution is presented as a powerful and elegant answer. The transition to the unified dashboard is seamless, showcasing the software's ability to streamline data analysis. The video's concise nature makes it highly effective at conveying key information.

5. Arctic Wolf 2D Animated Business Example

Compelling visuals drive this B2B animated explainer video. Its straightforward animation style ensures the message is clear and concise, ideal for a professional audience. The video's brevity is a strength, keeping viewers engaged without overwhelming them with information. It's targeted at business professionals needing a quick understanding of a complex topic.

The logical flow of information is a key asset. Each point builds upon the previous one, creating a cohesive and easily digestible narrative. This video serves as a prime example of effective communication in a professional setting.

6. AWS Minimalist B2B Animation

AWS IoT Greengrass is showcased brilliantly. The video's dynamic visuals, targeting device builders and software developers, clearly demonstrate the product's capabilities. This B2B storytelling video uses animation to simplify complex concepts, making it easily digestible for a business audience.

The video's strength lies in its ability to communicate technical information concisely and visually. The use of 2D and isometric 3D animation, along with clear iconography, enhances understanding. Viewers are left with a clear understanding of the benefits and a direct call to action.

7. Convey Health B2B Storytelling Video

Software demonstrations can be captivating, and this Convey Health video proves it. The presenter's friendly style immediately draws viewers in, setting a clear path for the video's content. This approach, while extending the video's length, thoroughly showcases the software's features and benefits.

A longer format, when executed well, can be highly effective. This B2B storytelling video demonstrates how to maintain viewer engagement by focusing on a single topic and delivering targeted information. The result is a comprehensive and persuasive presentation.

8. Deep Vision B2B Video Content

Exceptional visuals make Deep Vision's animated video for B2B marketing a standout. The clear, concise animation effectively communicates complex information, making the product's benefits immediately apparent. A relatable scenario of improved workflow is cleverly depicted.

The video's success stems from its emotional connection with the viewer. It avoids technical jargon, focusing on the positive impact on productivity. This leaves a lasting impression of efficiency and ease of use.

9. Exela Animated B2B Video

This captivating animated B2B storytelling video cleverly uses visuals to explain complex concepts. The minimalist design and bright color palette are highly effective, making the information easily accessible to busy executives. The businessman's transformation into a data-driven superhero is a powerful visual metaphor, perfectly illustrating the potential of digital transformation.

Exela's services are presented concisely, focusing on the benefits of digitization, standardization, and automation. The video's fast pace keeps viewers engaged, and the clear presentation of information leaves a lasting impression. This video is a great example of how to effectively communicate complex ideas to a B2B audience.

10. HSBC Animated Business Story

HSBC's video powerfully communicates its brand message. The dynamic visuals, seamlessly blending live-action and 3D animation, immediately capture attention. This B2B video production showcases a diverse range of imagery, effectively conveying HSBC's global reach and commitment to innovation.

The video's use of symbolism, such as the ascending escalators and vibrant color palette, enhances the message. It successfully portrays HSBC's expertise across various sectors, emphasizing partnership and a forward-thinking approach. The overall effect is a compelling and memorable brand statement.

11. Innovecs Animated Video for B2B

Intriguing visuals immediately draw you into this animated B2B storytelling video. The narrative expertly showcases the value proposition, concisely and engagingly. A modern animation style makes complex ideas easily understood.

The pacing is perfect, keeping viewers hooked. This video is a masterclass in using animation to tell a business story, leaving a lasting impression.

12. Kontakt.io B2B Video Production

Exceptional visuals and a concise format make this Asset Tag 2 video a standout example of B2B video content. The video effectively demonstrates the product's key features, including its impressive battery life and versatile mounting options, crucial for businesses needing reliable asset tracking.

The integration with Kontakt.io's Portal Beams and Location Engine for precise room-level tracking is clearly shown, addressing the needs of healthcare, logistics, and other organizations managing valuable equipment. A clear call to action directs viewers to purchase the Asset Tag 2 for $24 at store.kontakt.io.

13. Mitsubishi B2B Storytelling Video

Evolving from simple solutions to complex needs, NICE Enlighten redefines customer satisfaction in the age of AI. This video moves beyond feature lists, instead showcasing a paradigm shift automating empathy and insight within contact centers. It's a visualization of progress, from basic tools to sophisticated systems that understand customer sentiment deeply and act on it instantly.

For businesses seeking impactful b2b video marketing, the demonstration is inspirational. NICE Enlighten presents a future where technology elevates human interaction, not replaces it. By freeing up human agents from tedious tasks, it allows them to focus on genuine customer engagement and strategic improvements. The videos concise yet powerful message is that true innovation simplifies and enhances, making sophisticated AI genuinely accessible.

14. NI Animated B2B storytelling video

Precision engineering meets global collaboration in this captivating animated B2B marketing video. The exploded-car view, a stunning visual, instantly communicates the complexity of modern automotive manufacturing, emphasizing the 30,000 parts involved. Data visualization seamlessly integrates with this, making the scale of the engineering challenge readily apparent.

The video's dynamic transitions between factory scenes, computer code, and a global map create a compelling narrative. This clever approach makes even technical information engaging and accessible, showcasing the power of visual storytelling. The video successfully conveys the value of NI's product lifecycle analytics solutions.

15. ONEiO B2B Animated Explainer Video

System integration challenges are vividly portrayed. This B2B video animation cleverly showcases ONEiO's solution, emphasizing its user-friendly design and expert support. The video's clear, concise messaging effectively communicates the platform's value.

ONEiO's key features are presented logically, focusing on the benefits for MSPs and their customers. The strong call to action, offering a free demo and assessment, encourages viewers to learn more. The video is a great example of effective communication.

16. Reflexion Animated B2B Marketing

Intriguing visuals immediately drew me in. This animated B2B video's concise storytelling, without unnecessary details, was impressive. The clean animation style perfectly complemented the message, making it easily digestible for the target audience.

The pacing was excellent; the short length held my interest without feeling rushed. The clear messaging made complex information easy to understand. The overall impact was professional and memorable. I recommend seeking out this video.

17. Sansure 3D Animated Business Story

Unveiling a cutting-edge solution, Sansure's video captivates with the introduction of the iPonatic, a portable molecular workstation, brought to life with stunning 3D animation. The video masterfully highlights the sleek design, rapid testing process, and intuitive user interface through dynamic camera movement. It quickly showcases the ease of use with smooth transitions and focused on data analysis.

Its diverse global applications, supported by the connectivity and flexible operation, clearly emphasizes that this B2B animated explainer video is geared toward healthcare professionals and more. The video effectively uses visuals to convey the key features, portability, and broad testing capabilities of the product, closing with QR codes for additional information.

18. Thinkitive B2B Video Animation

Compelling visuals and a brisk pace defined this B2B animation video. The 2D animation style was clean and professional, effectively communicating complex ideas. The video targeted marketing professionals, offering a concise overview.

The storytelling was masterful, making the information memorable and easy to digest. The video's length, under 2 minutes, made it perfect for busy professionals. Learn more about this efficient marketing tool.

19. UNIPAKNILE Corporate Animated Explainer

Clever visuals bring packaging to life in this animated video for B2B. The dynamic animation, from a transforming cardboard strip to a self-assembling box, is both eye-catching and informative. A clean, minimalist aesthetic with vibrant brand colors enhances the overall impact.

Unipaknile's impressive scale€”450 employees and 125+ satisfied monthly customers€”is clearly presented. The video effectively communicates the company's history (established in 1998), global reach (sister companies), and commitment to versatile packaging solutions.

20. Uptycs Animated B2B Story

Navigating the complex realm of digital defense demands more than tools, it needs vision, and Uptycs delivers precisely that. This compelling animated b2b video transcends feature descriptions, offering a visually rich narrative that clarifies modern security challenges. Its a journey through intricate data landscapes, made effortlessly understandable.

The video excels in transforming abstract concepts into tangible insights through inventive animation. Rather than merely showcasing technology, it emphasizes how Uptycs empowers defenders to gain mastery over their security posture. By visualizing clarity and control, Uptycs inspires a fresh perspective on security solutions, setting a benchmark for impactful B2B video communication.

Crafting Emotionally Resonant B2B Animated Narratives

Making B2B communication memorable means tapping into the innate human preference for stories. While facts inform, narratives resonate, creating a deeper connection that plain data often misses. Crafting emotionally resonant animation involves identifying shared experiences within a business context. They explore universal truths or frustrations common to professionals, presenting these challenges in a relatable light. This approach helps viewers see themselves and their struggles reflected in the animated characters and scenarios, immediately building empathy and investment in the journey.

The structure supporting this resonance often employs a framework like Problem-Agitation-Solution. This involves not just stating a challenge, but vividly illustrating its impact and intensifying the viewer's understanding of its consequences before introducing the solution. This narrative tension and release makes the eventual resolution far more satisfying and memorable. Furthermore, the visual medium is leveraged to simplify the complex; animation excels at using visual metaphors to represent abstract concepts, making intimidating technology or processes instantly understandable and less abstract for diverse business audiences.

Beyond simplifying the 'how', effective narratives focus on the 'why'. They translate features into tangible outcomes, showing viewers precisely how a solution alleviates pain points and delivers measurable results. Instead of merely stating benefits, they animate the transformation, illustrating improved workflows, cost savings, or growth. Applying the principle of "Show, Don't Tell" through dynamic visuals ensures the value proposition is not just heard, but clearly seen and felt. This visual emphasis makes the impact undeniable and underscores the solution's relevance to the audience's specific needs and industry reality.

Why Advids for Animated B2B storytelling video?

At Advids, we specialize in crafting high-quality, original Animated B2B storytelling videos that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation. Trust us to help you achieve your business goals.

Experience the Advids Advantage:

12+ Years of Proven Success: Over 3400 clients have benefited from our expertise and deep understanding of effective Animated B2B storytelling video. We've completed over 270 successful Animated B2B storytelling video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Transforming Your Vision into Animated Reality:

Customized Animated B2B storytelling video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other type of Animated B2B storytelling video, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Animated B2B storytelling video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is accurately reflected in the final animation. Your active involvement is key to our collaborative approach.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Animated B2B storytelling videos.

Ready to unlock the potential of Animated B2B storytelling video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated B2B storytelling video?

An animated B2B storytelling video is a powerful marketing tool that uses animation to tell a compelling story about your brand, product, or service. It's a dynamic and engaging way to connect with your audience on an emotional level, making your message more memorable and impactful.

These videos are particularly effective for B2B companies that need to explain complex concepts or showcase the value of their solutions. They can be used to introduce new products, explain technical features, highlight customer success stories, or simply build brand awareness. By using animation, you can simplify complex information, make it more engaging, and create a lasting impression on your audience.

What do top Animated B2B storytelling videos have in common?

Mastering animated B2B storytelling requires a strategic approach to maximize viewer engagement and impact.

Story Structure: Employ a three-act structure for maximum emotional impact.

• Brand Voice: Maintain consistent tone and language throughout the video.
• Compelling Narrative: Use relatable characters and scenarios to build empathy.
• Character Design: Create visually appealing characters that reflect your brand.
• Visual Style: Use a consistent color palette and animation style.
• Problem/Solution: Show, don't just tell, how your product solves the problem.
• Key Feature Focus: Prioritize the most valuable features for your target audience.
• Data Visualization: Use charts and graphs to present data in an engaging way.
• Call to Action: Make the CTA clear, concise, and easy to find.
• Script Refinement: Use strong verbs and concise language to keep viewers engaged.

What makes Animated B2B storytelling video effective?

Their effectiveness stems from compelling narratives that resonate deeply, ensuring memorability and impact. The design process requires deeply understanding your target audiences industry-specific challenges and unmet needs, crafting a compelling narrative, and visually embodying that narrative through animation. The animation style must reflect a visual style aligned with the brands identity and target audiences expectations. The key is to prioritize brevity and impactful messaging, avoiding information overload, concisely conveying complex information in an engaging manner, keeping viewers engaged from start to finish.

Employing a clear problem-solution-benefit structure within the narrative arc is crucial. Methods for creating effective animated b2b storytelling videos involve strategic use of visual metaphors, data visualizations, and micro-interactions to enhance understanding and highlight key data points or benefits. Employing clear and concise data visualizations, such as charts and graphs, to support key claims is essential.

A clear, compelling call to action directly tied to the videos narrative, driving specific desired behaviors, is essential. Ultimately, the video should quantify the value proposition and demonstrate a clear return on investment for the viewers business. Thorough audience research to inform every aspect of the videos creation, from style to messaging, is paramount.

How long should your Animated B2B storytelling video be?

Mastering animated B2B storytelling video length hinges on aligning video type, use case, and funnel stage for optimal impact.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Which audience segment does each video target?
• How many key features need showcasing?
• Does the video need screen recordings?
• What platform dictates ideal video length?
• What visual style best suits the narrative?
• Does the brand story need a narrative arc?

Animated B2B storytelling video length guide

How to create Animated B2B storytelling videos?

Mastering animated B2B storytelling requires a strategic approach, focusing on clear objectives and a compelling narrative to resonate with your target audience and drive impactful results.

• Target Audience - Use detailed buyer personas to inform messaging and animation style.
• Narrative Development - Emphasize problem-solution storytelling to showcase value proposition.
• Storyboard Creation - Use detailed visuals to ensure clarity and consistency throughout the video.
• Animation Style - Choose a style that is both memorable and reflects the brand's personality.
• Script Development - Use concise language and strong calls to action to drive engagement.
• Visual Design - Incorporate brand colors and logos for consistency and brand recognition.
• voiceover Recording - Select a voice that is professional, authoritative, and engaging.
• Visual Animation - Use smooth transitions and dynamic visuals to maintain viewer interest.
• Final Video Edit - Ensure a seamless flow and consistent pacing to enhance viewer experience.

Measuring the ROI of B2B animated video marketing

Let's shift gears from creating captivating videos to measuring their impact. Understanding ROI is crucial for optimizing your B2B animated video marketing strategy and proving its value. We'll explore how to track success and demonstrate the effectiveness of your animated storytelling.

Imagine launching a video campaign and seeing a surge in website traffic from sources tagged with video UTM parameters. That's a clear sign your animated B2B commercials are resonating with your target audience. But the journey doesn't end there. We need to delve deeper into metrics to understand the full picture.

• Track engagement beyond views. While views are important, dive into watch time and shares to gauge true audience interest. High watch times suggest your content is captivating, while shares indicate your audience finds it valuable enough to spread the word.
• Connect video views to tangible outcomes. Are your animated B2B product demos leading to more demo requests? Is your explainer video driving conversions on your landing page? Correlating video views with desired actions demonstrates the direct impact of your video marketing efforts.
• Don't just measure, analyze. Use analytics platforms to understand *why* certain videos perform better than others. B2B animated video case studies can provide valuable benchmarks and inspiration. Learn from what works and apply those insights to future campaigns.
• Optimize with A/B testing. Experiment with different calls to action, video lengths, and even animation styles. A/B testing allows you to refine your approach and maximize the ROI of your B2B marketing animation examples.

By focusing on these key metrics and continuously optimizing, we can ensure our animated videos not only entertain but also deliver tangible business results.

Integrating your B2B animated video into your marketing mix

So, we've explored the magic of animated storytelling. Now, let's talk about putting those captivating videos to work. Integrating them seamlessly into your marketing mix is like adding rocket fuel to your campaigns.

Think of your marketing channels as different stages in a concert. Your website is the main stage, social media is the after-party, and email is the VIP lounge. Each plays a unique role in amplifying your message.

• Website Integration: Imagine your website as your digital storefront. Embedding videos on product pages transforms them into interactive showrooms. Showcase a product demo video right next to the "Buy Now" button. See the conversion magic happen!
• Social Media Promotion: Turn your social media feeds into a highlight reel. Share bite-sized snippets of your videos to pique interest and drive traffic back to your website. Behind-the-scenes glimpses of your B2B animated video production examples can humanize your brand and build connection.
• Email Marketing Campaigns: Don't let your emails be just another unread message. Embed a video thumbnail that links to your latest explainer video. Suddenly, your newsletter becomes a must-watch event.
• Paid Advertising: Amplify your reach with targeted video ads. Imagine your brand story video playing before a relevant YouTube tutorial. That's precision marketing in action. Exploring business animation videos for paid campaigns can be a game-changer.

By strategically placing your videos across these channels, you're creating a symphony of engagement. Remember, B2B video content marketing is about more than just creating great content; it's about getting that content seen. Examples of b2b animated videos are abundant, find what works for you and watch your audience grow.

Choosing the right animation style for B2B videos

So, we've covered video length, now let's talk visuals. Choosing the right animation style is key for B2B video storytelling. It's like picking the right outfit – it needs to fit your brand and the occasion. A mismatched style can send the wrong message. Looking for animated explainer video examples B2B? Let's explore how to find the perfect fit.

What makes a good animation style? It's about more than just pretty pictures. It's about conveying your brand's personality, resonating with your audience, and achieving your video's purpose. B2B marketing animation should enhance your message, not distract from it.

• Does it match our brand? A playful brand might use cartoonish 2D animation, while a corporate firm might opt for a sleek, minimalist style.
• Who are we talking to? Younger audiences might appreciate trendy motion graphics, while older demographics might prefer a classic approach.
• What's the video's goal? explainer videos benefit from simple visuals, while product demos might use detailed 3D animation. Top B2B animation video examples often showcase this balance.
• What's our budget? High-end 3D animation can be costly, while 2D or whiteboard animation can be more budget-friendly.

Finding the right animation style is a balancing act. It's about aligning your brand, your audience, and your message. By carefully considering these factors, we can create B2B video storytelling that truly resonates.

The impact of animation on B2B video engagement

We've discussed video creation; now, let's explore how animation elevates B2B video engagement. Imagine transforming complex data into a captivating visual story. That's the power of animation. It grabs attention, simplifies complex ideas, and makes your message unforgettable. Think about those best B2B animated videos you've seen – they likely resonated because they were visually engaging and easy to understand.

We all know the struggle of capturing attention in today's digital world. Animation is our secret weapon. It transforms ordinary videos into captivating experiences, boosting viewer interest and driving tangible results. B2B animated video examples showcase how animation can boost brand recall, forge emotional connections, and increase watch time.

• Animation clarifies product functionality. Instead of simply listing features, show them in action with dynamic visuals.
• visual storytelling enhances information retention. A compelling animated narrative makes your message stick.
• Animation encourages social shares. When viewers connect with your story, they're more likely to share it with their network.
• Animated calls to action boost click-through rates. A clear, visually appealing call to action makes it easy for viewers to take the next step.

Explainer videos for B2B are particularly effective at simplifying complex topics. corporate animation videos can elevate your brand image. By strategically using animation, we can transform our B2B video marketing from ordinary to extraordinary.

How animated B2B storytelling video examples are curated?

We dove deep into animated B2B storytelling videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated B2B storytelling videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Impact & Resonance Examining how effectively the video connects with the target audience's emotions and business needs, driving memorability and action.
7.Strategic Alignment Determining video alignment with overall business objectives and marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated B2B storytelling video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)