In today's digital landscape, capturing and retaining user attention is paramount. Users are bombarded with information, making it crucial for businesses to find innovative ways to engage their audience. Motion graphics walkthrough videos have emerged as a powerful tool to enhance user experience and drive results.
From simplifying intricate processes to enhancing brand storytelling, motion graphics walkthrough videos have become an indispensable tool for businesses seeking to improve user experience and achieve their marketing goals. Let's dive in and explore 30 inspiring examples that showcase the power and versatility of this dynamic medium.
1. CMDB
CMDB is a key asset for IT operations managers. This video is designed to highlight how this technology can help improve business agility and automate incidents.
Video Design - CMDB is a critical element in the video, which is a Motion Graphics Feature Teaser Video. It uses bright, vibrant colors, including blue, yellow, green and grey. Each graphic element is designed to highlight the importance of CMDB as a central repository for IT data. The animations are clear and engaging, and the visuals are simple but effective.
The visual design effectively communicates the need for an accurate and up-to-date CMDB. The video narrative emphasizes the benefits of automating incidents, which frees up IT teams to focus on other critical issues. It creates a light-hearted tone for a complex topic, making it easy for viewers to understand the value of CMDB and how it can improve business operations.
2. TeamViewer
TeamViewer is promoting xPick, a pick-by-vision solution for logistics and warehousing. The video is designed to showcase how xPick can help warehouse managers solve common problems such as speed, accuracy, and staff training.
Video Design - The video uses a Motion Graphics Feature Demo Video style, utilizing a clean and modern aesthetic with simple illustrations. The graphics are bold, clear, and engaging, highlighting the key features of xPick with animations and transitions. The video's design and graphic elements clearly present the advantages of xPick, emphasizing its ease of use and the positive impact on warehouse productivity.
The visual style of the video effectively communicates the objective of showcasing xPick's benefits. By using a simple yet compelling design, the video draws viewers in and emphasizes the key features, allowing the audience to quickly understand the value proposition of xPick. The video adopts a friendly and informative tone, emphasizing the ease of use, flexibility, and efficiency of the solution. The use of clear visuals and concise animations makes the video engaging, effectively conveying how xPick can enhance warehouse processes.
3. CorVel
CorVel provides pharmacy management expertise for clients. This video is designed to showcase the benefits of their pharmacy management program, emphasizing their focus on cost containment.
Video Design -
This Motion Graphics Feature Preview Video employs a clean, modern design style. The animation is simple yet effective, featuring bright colors and clear visuals that highlight the company's core services. The graphic elements, such as the gears, pipes, and robots, create a sense of automation and efficiency.
The video's visual design successfully communicates the objective of presenting CorVel's pharmacy program as a powerful tool for managing prescriptions and controlling costs. The use of animation, particularly the robot, emphasizes the automation aspects of the program. The simple, engaging graphics, coupled with the clear, concise narration, reinforce the value proposition and create a positive, informative tone.
4. Bandwidth
Bandwidth is a company that provides communication solutions. This video is designed to showcase the company's commitment to innovation and growth.
Video Design - The video uses a fast-paced, dynamic style, incorporating impactful imagery and motion graphics that reflect a focus on pushing boundaries. The video includes a mix of vibrant colors and dark backgrounds to create visual interest and emphasize the bold, futuristic nature of the company. Motion Graphics Feature Capabilities Video is well demonstrated in this video.
The video uses a compelling combination of imagery and text overlays to emphasize the message of progress, innovation, and growth. The video's design effectively utilizes fast cuts, bold text, and energetic music to create an exciting, optimistic tone that highlights the potential for a better future. Bandwidth's brand identity is communicated through these design elements. The video's narrative focuses on the company's desire to help customers achieve their goals.
5. Wartsila
Wartsila is a company that provides fleet optimization solutions for shipping. This video is designed to introduce viewers to the benefits of using Wartsila's fleet optimization system, using digital technology for safe, efficient, and sustainable fleet management.
Video Design - The video uses bold geometric shapes and motion graphics for a futuristic visual style. Animated text and graphics like radar scans and system plug-outs are featured to highlight the different aspects of the Wartsila fleet optimization solution. The video's design clearly makes it a Motion Graphics Feature Exploration Video.
This video's bold geometric shapes and animated graphics give a modern look, making the content engaging and conveying the concept of fleet optimization through digital technology. The video uses a calm and informative tone, appealing to the target audience of ship owners, managers, and operators. The use of motion graphics helps visually highlight how Wartsila's fleet optimization solution can help achieve green efficiencies, enhanced performance, and streamlined operations for a company's fleet.
6. Preno
Preno is a simple, yet powerful hotel property management software for accommodation providers. This video is designed to introduce the software to potential customers, showcasing its ease of use and powerful features.
Video Design - The video starts with a minimalist design using hand-drawn illustrations to represent the frustrations of using other property management software. Preno is then introduced, visually highlighting the intuitive and simplified interface of the software. The video seamlessly transitions between visuals and text, with each scene further emphasizing the key selling points of the software. The visual style of the video creates a modern, clean and engaging experience for viewers. This Motion Graphics Feature Overview Video uses simple, yet effective design elements to make the information clear and easy to understand.
The visual style of the video helps to communicate the objective by portraying the software as user-friendly and efficient. The focus on clean graphics, simple animations and bright colors gives the video a positive and welcoming tone. The video's use of hand-drawn illustrations effectively highlights the problems that many hoteliers face, contrasting them with the simplicity and efficiency of Preno. This contrast visually illustrates the benefits of using the software and motivates viewers to learn more.
7. OpenText
OpenText is a company that offers solutions to address the challenges of e-invoicing mandates. The video is designed to show how OpenText's e-invoicing solution helps businesses meet these requirements.
Video Design - The video features a clean, modern design with bold outlines and bright colors. The animation is simple and straightforward, focusing on the important points. It uses a combination of static and animated graphics to illustrate the process and demonstrate the value proposition of OpenText's solution. Motion Graphics Feature Deep Dive Video leverages simple and clean animations, clean graphics and color scheme that aligns with OpenText's brand.
The video style and design clearly communicate the objective and benefits of OpenText's solution. It emphasizes how the solution simplifies invoice processes, consolidates siloed point solutions, and helps businesses future-proof their e-invoicing platform. The animation and graphics are engaging, and the tone is professional and informative. The video effectively showcases how the OpenText e-invoicing solution can help businesses meet the growing need for compliant electronic invoicing.
8. Velo
Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system.
Video Design - The Velo video features a clean, sleek design that is consistent with its blockchain-based platform.
The video is designed to highlight the visual appeal, simplicity, and efficiency of Velo.
A world map is a prominent feature of the video.
The video combines graphic elements, such as a world map, to demonstrate Velo's global reach.
The video incorporates a dark color palette, a modern design, and minimalist graphics.
Motion Graphics feature a 3D perspective of the map to engage and draw the viewer's attention.
The motion graphics are seamlessly integrated, emphasizing the user experience and ease of operation.
The high-quality visuals showcase Velo's focus on user experience.
The video presents the information using graphics and motion, making it easy to understand.
Velo combines data visualization with clean graphic design, successfully presenting its blockchain based solution.
The video tone is authoritative, establishing a sense of trust.
Velo's use of dark tones creates a futuristic and sophisticated impression.
The graphics and visuals are designed to communicate the global reach, security, and efficiency of the platform.
The clear, concise visual language emphasizes the power and potential of Velo.
The video highlights the capabilities of Velo's digital credit issuance and asset transfer features.
Velo's video effectively showcases the user experience, global reach, and efficiency of its platform.
The video communicates its message with a combination of visual appeal and a clear narrative.
The video is engaging, showcasing the ease of use of the platform and its potential to revolutionize business finance.
9. WalkMe
WalkMe is a Digital Adoption Platform that helps onboard and train employees on any software quickly and efficiently. The video is designed to demonstrate WalkMe's features for employee productivity and training.
Video Design - The video uses a simple but effective design style, relying on bold colors and clean lines to convey its message. It is a typical Motion Graphics Feature Guide Video that uses vibrant colors, bold text, and a clean visual aesthetic. WalkMe's branding is consistent throughout the video, with the use of its signature blue and purple colors, as well as its logo. The video utilizes a dynamic approach with a constant flow of motion graphics, creating a sense of excitement and energy, which helps to keep viewers engaged.
The video is successful in communicating its objective using visual elements that drive the video goal and calls to action. The visuals are used to highlight the benefits of using WalkMe, such as increased employee productivity and reduced training time. The tone of the video is positive and upbeat, and it conveys a message of hope and optimism to viewers. It's designed to communicate a sense of urgency and drive viewers towards taking the next step. The video is clear, concise, and easy to understand, which helps to ensure that viewers are able to quickly grasp the key benefits of WalkMe and understand its capabilities.
10. Capillary
Capillary is a cloud based digital commerce, experience and marketing platform. The video is designed to showcase how Capillary's Anywhere Commerce platform helps businesses create seamless and personalized shopping experiences across all touchpoints.
Video Design - The video employs a simple and clean design style, making use of flat illustrations, bright colors and bold typography. The Motion Graphics Feature Demo Video uses simple transitions and animations that guide the viewer through the features of the platform. The use of different colors for each feature makes the video engaging and helps viewers easily differentiate between them.
The video's visual style effectively communicates the ease and flexibility of Capillary's platform. The use of illustrations allows the video to be accessible to a broad audience, while the clear presentation of the features ensures that viewers understand the benefits of using Capillary's Anywhere Commerce platform. The video's tone is upbeat and optimistic, conveying the message that Capillary can help businesses take their brands online quickly and easily.
11. Acronis
Acronis is a company providing cyber protection solutions for service providers. This video is designed to promote Acronis Cyber Protect Cloud, a comprehensive solution for safeguarding clients' data and IT infrastructure.
Video Design - The video uses a visually appealing combination of motion graphics and text to showcase the solution's capabilities. The initial scene features a grid of question marks, highlighting the complexities and uncertainties associated with traditional cybersecurity solutions. A single question mark then stands out, signifying Acronis Cyber Protect Cloud as the solution that simplifies and unifies security. This "Motion Graphics Feature Showcase Video" uses bright colors and dynamic transitions to capture the viewer's attention, demonstrating how Acronis Cyber Protect Cloud simplifies and streamlines cyber protection.
The video's visual style effectively conveys the product's value proposition by emphasizing the ease of use and comprehensive nature of Acronis Cyber Protect Cloud. The sleek and modern graphics establish a professional and trustworthy tone, reassuring viewers that Acronis offers a dependable solution for their cybersecurity needs. The video's clear call to action encourages viewers to learn more about Acronis Cyber Protect Cloud and request a demo, further driving engagement with the brand.
12. FIS
FIS offers omnichannel payments that help streamline the Buy Online Return In Store (BORIS) process. The video is designed to illustrate the challenges retailers face when handling BORIS returns and highlight the need for an omnichannel solution.
Video Design - This Motion Graphics Feature Promo Video uses a simplified, isometric style to show the complexity of traditional BORIS returns. The visual design is focused on clear communication. A stylized white line drawing of a retail store interior is used with simple 3D objects to show the user journey, highlighting the multiple systems and processes involved. The color scheme is predominantly blue with a gradual shift to red to emphasize the challenges, and then a yellow forklift pops up in the background, showing the logistics involved.
The use of simple graphics, clear color choices, and easy-to-understand visuals effectively communicates the goal of the video, showcasing the friction that retailers and customers experience with the traditional BORIS process. The overall tone of the video is professional, informative, and engaging, highlighting the need for an omnichannel solution to simplify the process. This approach ensures that viewers understand the problem and the potential solutions, making the video impactful and persuasive.
13. SimplyCast
SimplyCast's video is designed to demonstrate the benefits of their SMS shortcode feature for businesses. The video highlights how this feature allows organizations to deliver instant information to passengers traveling to a particular city.
Video Design - The video features simple, yet clear, motion graphics. The graphic style uses a minimalist design aesthetic, using white as the background. Clean animation and text elements are in teal blue and light blue, clearly drawing attention to the functionality of SMS shortcodes. This makes the video easy to understand and visually appealing. The video effectively utilizes simple animations like a moving line to visually explain the process, making it a good Motion Graphics Feature Introduction Video.
The video's visual style clearly communicates the objective of the video. The simplistic design is paired with clear, concise language, highlighting the ease of use and benefits of the SMS shortcode feature. This, combined with a confident tone, encourages the viewer to consider using the feature to enhance their business communication. The video's clean design, straightforward animation, and succinct narration effectively communicate the value proposition of SMS shortcodes for businesses.
14. Conversica
Conversica AI assistants enable revenue teams to engage with leads, nurturing them until they are ready to buy. The video is designed to introduce Conversica and communicate the Value Proposition of conversational AI for revenue teams.
Video Design - Conversica leverages a Motion Graphics Feature Explainer Video style to visually depict the capabilities of their AI assistants. The video begins with simple geometric shapes and gradually transforms them into a colorful and dynamic representation of conversation and engagement. The visual style is playful and engaging, and the use of motion graphics effectively conveys the concept of Conversica's solution.
The video's engaging design, incorporating dynamic graphics, visually represents the process of conversation automation. It utilizes a simple yet effective design language that easily communicates how Conversica's AI assistants can help revenue teams grow exponentially. The overall tone is professional yet approachable, emphasizing the importance of delivering a personalized experience for customers.
15. GumGum
GumGum is a company that focuses on contextual advertising, enabling brands to reach their target audience in a brand safe and data protected way. The video is designed to highlight the importance of security and how GumGum can help businesses overcome potential challenges in a remote work environment.
Video Design - The video utilizes a clean and modern style that incorporates a combination of minimalist illustrations and animated graphics. Motion graphics play a key role in visually representing the concepts that are discussed in the video. The video's simple yet engaging design ensures that the information is communicated effectively and in a memorable way.
The use of animated graphics, such as the cityscape that changes as the narrative progresses, helps to visually illustrate the concept of security gaps in a remote work environment. The visual style of the video uses simple and straightforward illustrations that contribute to a calming and positive tone. The video effectively communicates the importance of security for businesses operating in a remote work environment. The visual design helps to drive the objective of the video, which is to showcase the benefits of GumGum's Contextual advertising solution and its role in ensuring data protection and security.
16. Alation
Alation is a data catalog solution that helps organizations manage their data. This video is designed to highlight the achievements and the success of the company in the last 10 years, and to establish Alation as the GOAT (greatest of all time) of data catalogs.
Video Design - This Motion Graphics Feature Teaser Video uses an engaging and simple visual style. Alation utilizes a clean and minimalist design with a blue and orange color palette. Animated silhouettes of famous athletes are featured across the video, representing various sports like basketball, soccer, and tennis. Each athlete's silhouette is layered over a blue background with overlapping geometric shapes and a contrasting orange color for text. The overall style is a celebration of achievements, and it's used to convey that Alation is the best in its industry.
This video effectively communicates Alation's goal of highlighting its success through a strong narrative and visual design. The sports metaphors and the imagery of athletes at the peak of their success, are used to position Alation as the industry leader. The video has a confident and celebratory tone, signifying the company's commitment to delivering a superior data catalog solution.
17. Concur
This video is designed to introduce Concur's integration with American Express business cards, highlighting its automated spend management solution for businesses.
Video Design - The video uses a motion graphics style with simple, colorful, and engaging visuals to bring the problem and solution to life. It features a combination of flat design and animation, emphasizing the benefits of Concur by showcasing the challenges of manual expense tracking. The video uses a playful style, and the animation of the character helps to convey the frustration of manual processes and the ease of Concur's automated solution.
The video style effectively communicates Concur's value proposition, showcasing the challenges of manual expense tracking and how their automated solution can streamline the process. The visuals are bright and engaging, making the video memorable and attracting the attention of potential customers, who are likely busy professionals seeking efficient ways to manage expenses. The video emphasizes the ease of use of Concur's platform with a light-hearted tone and a clear narrative that reinforces Concur's goal to make expense management more efficient and stress-free for businesses.
18. Citrix
Citrix DaaS helps organizations address cyber threats and hybrid work environments. The video is designed to communicate how Citrix analytics can provide visibility into user access and protect sensitive data.
Video Design - This Motion Graphics Feature Preview Video uses simple, clean line art and a bright green background. The graphic elements illustrate cybersecurity concerns, hybrid work challenges, and the benefits of Citrix. The video utilizes a combination of static and animated graphics, with a minimalist design approach.
The visual style of the video helps to communicate the challenges faced by organizations, and how Citrix provides a solution. The video uses a positive and reassuring tone, emphasizing the benefits of using Citrix. The simplicity of the graphics makes the video clear and engaging, and helps the audience quickly grasp the core concepts.
19. CombiSave
CombiSave is a water saving valve that can be installed with most combi boilers. The video is designed to showcase the potential benefits of CombiSave, focusing on how it can help save time and money on energy bills.
Video Design - This Motion Graphics Feature Capabilities Video uses bold colours and clean flat design to illustrate the product and its impact. The video opens with an animated hourglass, depicting the time wasted waiting for hot water, followed by a series of flat bath tubs representing the amount of water wasted.
The video effectively conveys its message through the use of engaging graphics and simple animation. The bright colours and easily digestible visuals make it easy for the audience to understand the product's function and benefit. The video concludes by emphasizing the positive impact of CombiSave on energy bills and the environment. The tone is professional and informative, making the video a strong call to action for viewers to learn more.
20. LightForce
LightForce is a company that focuses on providing solutions for managing connectivity providers. This video is designed to explain the challenges faced in managing connectivity and introduces a solution to address those challenges.
Video Design - The video is a Motion Graphics Feature Exploration Video that effectively uses a combination of visuals, graphics and animations. A simple and engaging animation style is used, with clean, flat illustrations and bright colors. The motion graphics are designed to highlight the key challenges related to connectivity, particularly the complexities involved in managing roaming across different countries and how quickly regulations can change.
The visual style of the video is simple and direct, using animated graphics that clearly illustrate the topic, thus capturing the attention of the intended audience. A minimalist design paired with the clear messaging creates a professional, informative, and trustworthy tone. The video is able to effectively communicate the goal of the video, which is to showcase how the product addresses the challenges of global connectivity.
21. KPMG
KPMG Lease Hub helps businesses manage lease accounting challenges and simplifies the process of lease accounting. This video is designed to introduce KPMG Lease Hub as a solution for businesses facing complexities in AASB 16 compliance.
Video Design - The video features a minimalist visual style that utilizes colorful graphics and Motion Graphics Feature Tutorial Video. Bright colors are used for the graphics and animation that depicts the different elements of the lease accounting process. A clear and straightforward narrative with minimal text is present, making it easy to understand the complexities of lease accounting and how KPMG Lease Hub can help.
The clean visual design of the video helps communicate the key benefits of the KPMG Lease Hub. By using simple graphics and animations, the video effectively conveys the complexities of lease accounting and how KPMG Lease Hub can help businesses overcome these challenges. The clear and concise narrative creates a professional tone that builds trust with potential clients. The overall message of the video is that KPMG Lease Hub provides a simple and effective solution for businesses seeking a comprehensive approach to AASB 16 compliance.
22. 1Password
1Password is a solution that helps people protect their digital information. This video is designed to introduce the latest version of 1Password, version 8, for Mac.
Video Design - The video features a vibrant and futuristic design aesthetic, utilizing a blue and purple color scheme and neon-style glowing lines, which immediately gives it a modern and tech-forward feel. This is further enhanced by the use of abstract shapes and motion graphics. This Motion Graphics Feature Deep Dive Video makes effective use of minimalist design. The video uses subtle yet impactful visual transitions and smooth animation.
The visual style of the video is able to communicate the objective, introducing the new version of 1Password for Mac, by portraying the software as modern and secure. The video's design has a futuristic tone, which aligns with the narrative of the software being designed for the modern, digital age. This approach emphasizes the software's focus on digital security and how it integrates seamlessly into a user's digital life.
23. Planning in a Box
Planning in a Box is a Software as a Service (SaaS) solution focused on exception-based supply chain collaborative planning. This video is designed to explain the need for Planning in a Box's solution.
Video Design - This Motion Graphics Feature Demo Video utilizes a minimalist design with simple shapes, flat colors, and clear lines. Illustrative characters are used in a dynamic fashion to show a complex network, emphasizing the challenge of securing a modern workplace. The video uses contrasting color palettes for visual appeal, with light grey backgrounds highlighting the importance of security in a world of interconnected devices and information.
The visual style helps viewers understand the complexities and the vulnerabilities of a modern network. Through clear graphics, the video effectively communicates the challenge of keeping data safe from security threats, which sets the stage for Planning in a Box's solution. It uses a calm and professional tone to establish trust with viewers, making it easy to understand the problem and recognize the need for a solution.
24. Syncsort
Syncsort is a company that focuses on data management and integration solutions. This particular video is designed to introduce a product, Syncsort Connect, which aims to streamline selling on Reverb, an online marketplace for music lovers.
Video Design - The video employs a Motion Graphics Feature Overview Video style that uses clean, minimalist visuals. The graphics are vibrant and well-designed, featuring flat vector illustrations of objects like a globe, musical notes, a violin, and a cityscape. The video uses contrasting colors, such as a dark blue background with bright yellow and green accents, for an engaging visual experience. The simple design and clear animations help to highlight the key features and benefits of the product.
This video's use of clean design and simple, animated visuals allows it to effectively communicate the product's value and ease of use. The tone is friendly and inviting, focusing on the challenges and benefits of selling music gear online. These elements work in unison to effectively convey the product's message and drive the viewer toward its purpose, which is to showcase the features and benefits of Syncsort Connect.
25. CLEAR
CLEAR Health Pass is a touchless solution for connecting identity to health insights, which allows businesses to safely bring people back to work. This video is designed to showcase how CLEAR Health Pass empowers individuals to confidently move forward.
Video Design - CLEAR uses a simplified animated style for the video. The Motion Graphics Feature Promo Video displays clear and concise visuals, using minimalist illustrations with simple animation. The vibrant color palette, including blue and green, adds a modern feel and evokes a sense of security and wellness. The fast-paced transitions help to keep the viewer engaged.
The video's visual design reinforces the message of a seamless and secure experience that CLEAR provides. The animation style makes the video easy to understand and engaging, and the use of color palettes conveys the brand's commitment to health and safety. The video's overall tone is optimistic and confident, suggesting a positive future for returning to work and daily activities.
26. Schneider Electric
Schneider Electric is a company specializing in power systems and solutions, this video is designed to introduce the concept of digital transformation in power systems.
Video Design - The video uses a minimalistic design style with flat 2D illustrations. It starts with a simple, engaging animation of a worker facing a complex power panel, highlighting the challenges that arise from managing traditional power systems. It then presents the solutions using a Motion Graphics Feature Introduction Video, where the visual flow clearly explains the concept of "native connectivity", using the example of a QR code to access information. The visual design features clean lines, bright colors and dynamic animations, creating a visually appealing and informative experience.
The visual style, coupled with simple and engaging animations, does an excellent job of communicating the complex concept of digital transformation in a clear and concise manner. This approach creates a positive and informative tone, encouraging the viewers to explore the benefits of Schneider Electric's products and solutions. The video effectively demonstrates the core features of native connectivity, making the content highly relevant for anyone interested in the digital transformation of power systems.
27. Western Digital
Western Digital is a company that specializes in data storage solutions. This video is designed to demonstrate their data analysis tools and methodologies for the growing automotive storage market.
Video Design - The video style is a minimalist Motion Graphics Feature Guide Video. The design concept is clean and modern, with simple shapes and bright colors. The video relies heavily on animation and graphics to convey information, which is effective for this type of video.
The visual design and graphics are clear and easy to understand. The animation is smooth and engaging, making the video a good Motion Graphics Feature Guide Video. The video uses a combination of data visualizations and animated graphics to illustrate the process of measuring, cleansing, and analyzing data to deliver valuable insights. The video uses a conversational tone to engage the viewer and explain the complexity of automotive storage. This design helps the viewer understand the process and benefits of Western Digital's data analysis tools, ultimately driving the goal of promoting their solution for the automotive market.
28. BetterCloud
BetterCloud helps businesses manage the ever-growing number of applications and data scattered across different cloud platforms. The video is designed to highlight the benefits of connecting BetterCloud and Okta, to streamline user connections and secure user interactions.
Video Design - The video incorporates a bright and playful visual style. The use of diverse cartoon characters, animated objects, and a clean background contribute to a lighthearted and engaging tone. This approach makes it an effective "Motion Graphics Feature Explainer Video" by capturing the attention of the viewers. The video features iconic graphics of cloud applications, such as Google, Slack, and Box, which immediately resonate with viewers and establish a relatable context.
The visual style of the video effectively communicates the goal of simplifying and securing cloud application management. The animated transition from a single vendor environment to a multi-application environment clearly showcases the complexity of managing diverse applications. The vibrant colors, bold graphics, and cartoonish characters maintain a positive and optimistic tone, highlighting the potential for greater efficiency and security. The video's visuals effectively reflect the core benefits of using the combined solution, driving the objective of creating a unified, secure, and user-friendly experience.
29. Cotiviti
Cotiviti works with healthcare payers, including the top 25 plans in the United States. This video is designed to showcase Cotiviti's ability to help healthcare payers enhance efficiency, reduce costs, and improve overall quality.
Video Design - The video is created in the style of a Motion Graphics Feature Showcase Video. The video uses a clean and modern graphic style, featuring bold purple and pink colors, simplified illustrations, and minimal text. It features animated icons and illustrations, which are key elements of a Motion Graphics Feature Showcase Video. The clean visuals and bright colors, create a positive and engaging feel, which is ideal for communicating a brand's value.
The simple design and animation style effectively communicate the challenges faced by healthcare payers and how Cotiviti can help. The video uses a conversational and optimistic tone to appeal to its audience, while conveying the importance of efficient and accurate payment processes, highlighting Cotiviti's role in achieving these goals.
30. Silvercloud Motion Graphics Walkthrough Video
Silvercloud is a digital mental health and wellbeing platform, this video is designed to introduce the platform and its services.
Video Design - The video uses a clean and minimalist design style, relying on simple graphics and animation. The purple color scheme, Motion Graphics Feature Presentation Video, evokes a sense of calmness and serenity, aligning with the subject of mental health and wellbeing. The graphics, such as the head silhouette with a plus sign or leaves, are simple yet powerful in conveying the message.
The visual style effectively communicates the objective of the video. By using a simple and calming design, the video creates a welcoming and comfortable environment that aligns with the core values of Silvercloud. This style encourages viewers to explore the platform's offerings and its commitment to providing a judgement-free space for mental health and wellbeing. The video also highlights the digital and on-demand nature of the platform, appealing to a tech-savvy audience. The tone is reassuring and encouraging, highlighting the benefits of using the platform for individuals seeking support with their mental health.
Key Takeaways
How can a motion graphics Walkthrough Video improve user engagement?
A Motion Graphics Walkthrough Video can significantly improve user engagement by providing a visually appealing and interactive way to guide users through a product, service, or process.
For example, a software company could use a Motion Graphics Walkthrough Video to demonstrate the features of their new platform, making it easier for users to understand and adopt the software.
Can a Motion Graphics Walkthrough Video be used for internal training purposes?
Yes, Motion Graphics Walkthrough Videos are highly effective for internal training purposes. They can be used to train employees on new processes, software, or company policies.
For example, a retail company could use a Motion Graphics Walkthrough Video to train new employees on their point-of-sale system, ensuring they are familiar with the process and can provide excellent customer service.
How can a Motion Graphics Walkthrough Video help with brand storytelling?
Motion Graphics Walkthrough Videos can be a powerful tool for brand storytelling by visually conveying your brand's message, values, and personality.
For example, a marketing agency could use a Motion Graphics Walkthrough Video to showcase their creative process and highlight their unique approach to client projects, building trust and credibility with potential clients.
How can I ensure my Motion Graphics Walkthrough Video is accessible to all audiences?
To ensure your Motion Graphics Walkthrough Video is accessible to all audiences, consider the following:
For example, a financial services company could use a Motion Graphics Walkthrough Video to explain their investment products, ensuring the video is accessible to individuals with hearing impairments or those who prefer to read the information.
How can I create a Motion Graphics Walkthrough Video that is both informative and engaging?
Creating a Motion Graphics Walkthrough Video that is both informative and engaging requires a balance of visual appeal and clear communication.
For example, a technology company could use a Motion Graphics Walkthrough Video to demonstrate the features of their new mobile app, using engaging animations and a clear call to action to encourage users to download the app.
How can I ensure my Motion Graphics Walkthrough Video aligns with my brand identity?
To ensure your Motion Graphics Walkthrough Video aligns with your brand identity, consider the following:
For example, a fashion retailer could use a Motion Graphics Walkthrough Video to showcase their new collection, using their brand's signature colors and fonts to create a cohesive and recognizable brand experience.
Can a Motion Graphics Walkthrough Video help increase conversion rates?
Yes, Motion Graphics Walkthrough Videos can help increase conversion rates by providing a clear and engaging explanation of your product or service.
For example, an e-commerce company could use a Motion Graphics Walkthrough Video to demonstrate the checkout process, making it easier for customers to complete their purchase and reducing cart abandonment rates.
How can a Motion Graphics Walkthrough Video enhance brand storytelling?
Motion Graphics Walkthrough Videos can enhance brand storytelling by providing a visual narrative that connects with the audience on an emotional level.
For example, a travel agency could use a Motion Graphics Walkthrough Video to showcase their travel destinations, using evocative imagery and music to create a sense of adventure and inspire potential customers to book a trip.
How can I use a Motion Graphics Walkthrough Video to build brand awareness?
Motion Graphics Walkthrough Videos can be used to build brand awareness by sharing them on social media, your website, and other online platforms.
For example, a software company could use a Motion Graphics Walkthrough Video to demonstrate the benefits of their product, sharing it on social media and their website to reach a wider audience and generate interest in their software.
