Video Creation Service

30 Software Product Tour Videos For Improved User Onboarding

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Product Software Tour Video Examples
FAQ
Optimizing Software Demos for User Engagement
Why Advids for Product Software Tour Video?
What is a Product Software Tour Video?
What do top Product Software Tour Videos have in common?
What makes Product Software Tour Video effective?
How long should your Product Software Tour Video be?
How to create Product Software Tour videos?

Effective user onboarding is crucial for software adoption and user satisfaction. Video tutorials offer a powerful way to simplify complex features and engage new users from the start. Captivating visual walkthroughs enhance user understanding and maintain interest as they explore the software's capabilities. This article showcases 30 examples of exceptional software product tour videos. Discover how these videos can transform your onboarding process and cultivate lasting user loyalty.

Video's role in modern marketing:

60% of short-form videos are watched for 41% to 80% of their length. - Khris Steven, Founder, KhrisDigital
Video streaming is estimated to account for 91% of global internet traffic by 2024.
Over 75% of Fortune 500 executives are viewing online video.

Research consistently demonstrates that onboarding with video significantly boosts user engagement. Dynamic software product tour videos deliver memorable and effective product walkthroughs. These videos enhance user comprehension and improve retention rates. Explore this curated collection of 30 product software tour video examples to inspire your onboarding approach and achieve outstanding user engagement. Transform your user onboarding experience – view the 30 examples!

Product Software Tour Video Examples

1. Function Point

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Duration : 1 minute and 0 seconds

Navigating fragmented systems is a common challenge for creative agencies. Function Point's platform promises a streamlined solution, presented through a clear software explanation video. It illustrates how combining essential functions like business reporting, CRM, and financial oversight into one cohesive environment can unlock significant efficiency gains.

The demonstration powerfully conveys the relief of ditching scattered apps. By consolidating data, the video shows how agencies gain invaluable time and uncover deeper insights necessary for making sound business decisions, ultimately driving profitability and growth. It offers an inspiring vision of integrated workflow management.

What We Can Learn

Show the platform analyzing thousands of API requests highlighting scale and depth of monitoring.


2. Aircove Product walkthrough video

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Duration : 1 minute and 10 seconds

Navigating the complexities of securing numerous connected gadgets at home can be daunting. A transformative solution is revealed, embedding robust VPN protection directly into a Wi-Fi 6 router, establishing seamless, whole-home digital privacy right at the network level.

This innovative approach becomes instantly clear through a concise product walkthrough video. It compellingly illustrates the unique ability to assign different VPN locations to various device groups simultaneously, a powerful tool for tailored privacy and access without disrupting other connections.

The presentation effectively showcases how advanced network protection can be remarkably hassle-free, making complex control accessible and inspiring confidence in a truly comprehensive security solution for modern living.

What We Can Learn

Visually mapping connections between systems data and people enhances understanding of integrated value.


3. UMR Industrial Software capability demonstration video

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Duration : 1 minute and 11 seconds

Forging reliable network links wherever they are needed, the UMR Industrial stands ready for the challenge. This mobile routing product pairs rugged hardware with sophisticated, yet accessible, software.

The video's narrative moves from demonstrating the product's physical adaptability from versatile powering and antenna placement to streamlining installations to showcasing the control layer. Functioning as a compelling software capability demonstration video, it highlights effortless QR-code setup and centralized management of devices spanning global carriers, visualizing remote deployment simplified.

Offering secure, flexible VPN options and comprehensive monitoring via a unified platform, the UMR Industrial presents a compelling vision for extending managed network infrastructure into previously inaccessible locations.

What We Can Learn

Provide a clear intuitive preview showing how insights are beautifully presented for action.


4. Bookingkit Software adoption video

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Duration : 1 minute and 16 seconds

Witnessing the tours and activities sector accelerate its digital transformation highlights a significant challenge. Making that leap doesn't have to be rocket science; this captivating software adoption video shows how Bookingkit simplifies the journey from scattered manual processes to seamless online integration. It portrays a clear path forward.

The platform's strength lies in centralizing operations, allowing businesses to manage everything effortlessly while boosting direct bookings via their website. Expanding reach across numerous global distribution channels is also presented as straightforward, empowering operators to thrive in the digital landscape and maximize their revenue potential.

What We Can Learn

Prove detailed capability by showcasing accuracy; capture fine points with 0.020 mm precision.


5. ProSolution Platform tour video

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Duration : 1 minute and 16 seconds

Achieving excellence in education requires seamless management of learner data and operations. ProSolution emerges as a comprehensive solution, centralizing key information and streamlining tasks from inquiries to funding claims with efficiency and compliance, as demonstrated in this platform tour video.

Its robust features cover essential needs like registers and timetables, enhanced by integrated modules and powerful custom reporting. This allows providers to derive strategic insights through live dashboards and reports, offering a clear pathway to informed decision-making and unlocking greater possibility in their educational journey.

What We Can Learn

Reach users on their preferred platforms by integrating with familiar existing communication channels.


6. Antom Platform tour video

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Duration : 1 minute and 26 seconds

Journey through this platform tour video to discover how Antom transforms e-commerce payments for WooCommerce. It masterfully interprets the power of global reach by embracing hundreds of diverse local methods and currencies, effortlessly unlocking vast international customer bases and fostering unprecedented expansion.

The solution ensures simple, fuss-free integration and offers direct bank connections for flexible settlements, empowering merchants with improved cash flow. Backed by intelligent technology providing robust fraud protection and compliance, Antom boosts payment success rates. This potent revenue booster is designed to supercharge business growth and profits, offering a truly compelling vision for online success.

What We Can Learn

Product feature videos demonstrating key capabilities can increase conversion rates 20 percent.


7. Namecheap Software feature demonstration video

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Duration : 1 minute and 30 seconds

Embarking on the online path can initially seem daunting, a complex landscape to traverse. This striking software feature demonstration video portrays that struggle visually, immediately pivoting to reveal EasyWP as the intuitive force that smooths the journey, making WordPress accessible.

EasyWP, a Namecheap innovation, emerges as the clear answer to technical headaches, handling installation and maintenance effortlessly. This liberation allows anyone to bypass the hurdles and focus on what truly matters: bringing their ideas to life, publishing content, and growing their business with confidence, supported every step of the way.

What We Can Learn

Seamlessly integrate your offering within cinematic narrative increasing average watch time over 50%.


8. Atrimium User interface video

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Duration : 1 minute and 32 seconds

Dispelling the complexity of traditional insurance processes, Hermes emerges as a truly integrated solution. It doesn't just manage tasks; it elegantly orchestrates the entire business cycle, seamlessly guiding workflows from quote to claim and reporting. This approach directly addresses the frustration felt with disconnected legacy systems, offering a unified, streamlined experience that feels revolutionary.

Watching the platform in action, this crucial user interface video highlights how managing operations becomes intuitive, unlocking powerful data insights for better decision-making. Built on a serverless cloud, its reliability and ISO-level security provide essential peace of mind, freeing businesses to focus on growth and serving customers without infrastructure worries.

What We Can Learn

Visualizing managing multiple apps highlights the seventeen app challenge needing one solution.


9. Ocado Group Product feature video

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Duration : 1 minute and 33 seconds

Complexity distilled into vibrant, navigable forms defines the compelling visual narrative. Abstract puzzles like mazes and balance beams represent the intricate challenges of online grocery, which the platform's core elements successfully navigate and solve. This creative animation offers a refreshing perspective on tackling logistics through advanced technology.

Ocado Group's offering provides the end-to-end solutions depicted, emphasizing faster market readiness and de-risking complex builds via unique simulations and digital twins. It serves as an insightful product feature video, demonstrating their innovation and daring spirit as online shopping pioneers providing sustainable solutions. This makes it inspiring for crafting powerful visual communications.

What We Can Learn

Seamlessly integrate on screen software demonstrations visually proving capabilities and simplifying complex actions.


10. Deloitte Software adoption video

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Duration : 1 minute and 33 seconds

Capturing the frustrating tangle that expanding business networks become, demanding unwelcome time and energy, this software adoption video unveils a serene landscape of control. It brilliantly distills complex device management into a clear, visually simple dashboard.

Seeing devices seamlessly brought together highlights the core benefit: liberation. Managing critical updates and monitoring performance effortlessly from anywhere transforms the IT burden into genuine peace of mind, freeing entrepreneurs to concentrate solely on propelling their business forward.

What We Can Learn

Seamlessly integrate the product within the experience showing its impact visually.


11. AdStir Product demonstration video

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Duration : 1 minute and 34 seconds

In the realm of overwhelming data, finding signals in the noise is paramount for marketers. This product demonstration video for AdStir vividly illustrates how it transforms disparate information threads into viable, relevant insights, offering a clear path through the data deluge for businesses.

The platform creates comprehensive target profiles by weaving together professional, consumer, and social data, enabling truly personalized interactions. Its powerful DSP simplifies campaign deployment across display, email, and crucial OTT/CTV channels, championing significant remarketing success rates and driving tangible, impactful ROI for strategic growth.

What We Can Learn

Process data flows efficiently achieving a typical 30 percent volume reduction saving resources.


12. Ready Solutions User interface video

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Duration : 1 minute and 36 seconds

Mastering high-stakes tasks demands verifiable human readiness, moving beyond subjective evaluation. EyeTracking's Ready Solutions product offers unparalleled insight by peering into cognitive states, leveraging eye tracking to objectively measure workload and attention. This reveals a trainee's mental window during critical simulation scenarios.

The accompanying user interface video demonstrates how precisely this technology pinpoints distractions and overload. This data transforms training by enabling targeted feedback that accelerates progress, ensuring individuals are truly prepared and improving both operator performance and the systems they interact with.

What We Can Learn

Product triggered accurate advertising can improve marketing conversion efficiency by upto 30 percent.


13. Flex Product feature video

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Duration : 1 minute and 36 seconds

Navigating the complexities of e-waste and evolving regulations requires integrated solutions, which this product feature video from Flex effectively showcases. Businesses face pressure to extend product lifespans and increase accountability for end-of-life materials as global electronic waste surges dramatically.

Addressing these challenges, Flex presents a suite of circular economy services designed to enable greener manufacturing, greater repairability, and proper disposal. They offer end-to-end traceability and compliance, helping companies reduce waste and grow their business through services like repair, refurbishment, and recycling across a global network. Their reporting capabilities quantify carbon offsets, providing tangible environmental impact data.

What We Can Learn

Real time access to key operational data can improve efficiency by up to 30 percent.


14. HiredScore Software walkthrough video

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Duration : 1 minute and 37 seconds

Wrangling the ever-increasing complexity of talent acquisition often feels like trying to direct a swarm of unpredictable activity, facing rapid data growth and competing priorities. Recruiters struggle to be agile talent advisors amidst silos and fluctuating goals, a challenge vividly illustrated by the video's dynamic animation.

HiredScore steps in as the intelligent conductor, bringing much-needed order. What stands out in this software walkthrough video is how AI and deep integrations deliver proactive, action-driving recommendations directly in the recruiter's flow. This empowers teams with real-time awareness, achieving talent goals with enhanced safety and transparency, ushering in the next wave of talent orchestration.

What We Can Learn

Quickly showcasing broad system capabilities maintains viewer interest and demonstrates platform power.


15. Unit4 Software walkthrough video

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Duration : 1 minute and 39 seconds

Escaping the burden of disconnected financial planning, organizations seek clear pathways to agility. Unit4 FP&A steps forward as a solution, lifting the weight of inconsistent data and lengthy processes that previously limited strategic speed and analysis across teams.

Providing a unified system view is key, as demonstrated through the software walkthrough video. It shows how strategic planning, operational budgets, and forecasting converge, allowing a clearer look at numbers and potential scenarios. This integrated perspective, boosted by features like AI-based forecasting, empowers users to collaborate efficiently, leading to faster decisions rooted in deep insight.

What We Can Learn

Simplify technical processes through accessible visuals for viewer understanding.


16. Worldpay Software capability demonstration video

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Duration : 1 minute and 43 seconds

Vivid abstract animation conveys the scale of chargeback problems, presenting them not just as numbers but as chaotic forces disrupting business flow. These financial challenges drain revenue and divert precious energy, creating an urgent need for solutions that restore order and allow companies to concentrate on core activities.

Offering a powerful response, Worldpay presents Dual Defense. This software capability demonstration video expertly visualizes how Disputes Deflector leverages real-time data for immediate dispute interception, deflecting issues before they become costly chargebacks. Complementing this, Disputes Defender brings deep forensic analysis to challenge existing claims and recover lost revenue effectively. This dual approach empowers businesses to finally put a stop to significant chargeback losses and reclaim valuable focus.

What We Can Learn

Showcasing innovative material benefits like 40 percent lighter weight captures audience interest.


17. Sugar Market Product walkthrough video

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Duration : 1 minute and 45 seconds

Breaking free from time-consuming constraints, the new Sugar Market platform elevates marketing, sales, and service teams to achieve next-level customer experiences. It seamlessly integrates functions, unlocking profound insights across every stage of the journey to drive impactful interactions and accelerated growth.

Harnessing advanced AI and machine learning, the platform mines valuable recommendations and instantly delivers deep data intelligence, drastically reducing manual effort. This product walkthrough video compellingly illustrates how teams proactively understand prospects, seizing opportunities and addressing potential issues swiftly.

Built on the most advanced commercial cloud technology, infinite expandability is inherent. Your business can scale without proprietary limitations, accessing premier cloud advancements to confidently navigate future market dynamics and growth.

What We Can Learn

Visualizing simple installation steps builds confidence, targeting professional technical audiences effectively.


18. Amadeus Software demo video

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Duration : 1 minute and 45 seconds

Unpacking sophisticated search technology is the achievement of this software demo video. It showcases Algolia's platform not as a black box, but a clear, four-step journey to implement powerful, fast search. The video's elegant simplicity makes a technical process feel approachable, inspiring confidence in tackling search challenges.

From sending data to configuring relevance and building the search interface with developer-friendly libraries, the visuals clearly map out each stage. Crucially, the final step emphasizes iterating with analytics, transforming data insights into continuous improvement, demonstrating Algolia's commitment to sustained performance and business results.

This is a prime example of explaining complex value through structured clarity and visual polish. It demonstrates how effective video can demystify capability, showing viewers not just what the software does, but the achievable path to unlocking its potential for their own projects.

What We Can Learn

Rapid pacing and dynamic transitions effectively keep viewers engaged reducing early video drop off rate.


19. Cotiviti Software demo video

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Duration : 1 minute and 45 seconds

Facing the maze of healthcare challenges head-on, this video paints a vivid picture of relatable struggles members endure. Missed appointments, confusing bills, and difficulty choosing plans due to poor quality information illustrate pains that disrupt essential care.

Solutions for these vital issues are presented clearly in this software demo video. Cotiviti stands as the essential outside expert, leveraging advanced technology and data analytics to create a more functional healthcare ecosystem for everyone members, providers, payers. Its clear, empathetic storytelling offers valuable lessons for creators aiming to humanize complex industry solutions and inspire impactful video communication.

What We Can Learn

Process animation makes complex workflows understandable boosting internal adoption by twenty five percent.


20. ESdat Platform tour video

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Duration : 1 minute and 6 seconds

Unlocking the potential hidden within sprawling environmental datasets feels intuitive with ESdat. This software solution is presented as adeptly handling complex data converging from laboratories, field programs, sensors, and historical sources, seamlessly integrating disparate information streams.

Through concise animation, this platform tour video reveals how ESdat empowers users. It visualizes the process of transforming raw data into actionable insights, enabling efficient analysis, secure sharing, and generating diverse reports like maps and comparison tables crucial for informed decisions and quality control.

What We Can Learn

Show industry problem scale with animated statistics for greater viewer impact.


21. ThriveCash Product demonstration video

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Duration : 1 minute and 7 seconds

Bridging the financial gap between graduation and your first paycheck presents a significant hurdle. Upcoming graduates face substantial upfront expenses for moving, travel, and deposits before earning real income. ThriveCash provides a timely solution, uniquely bridging this gap based on your job offer letter.

This straightforward process, effectively shown in the product demonstration video, highlights the app's minimal effort requirement. Getting access to funds quickly empowers you to focus on launching your career without immediate financial strain, allowing you to truly thrive in your new opportunity.

What We Can Learn

Seamlessly connect device experiences showing workflow between large and small screens.


22. CEVA Software walkthrough video

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Duration : 2 minutes and 27 seconds

In a world racing forward, accessing the right expertise, right now, defines success. Hunting for skilled tech talent is increasingly difficult, yet CEVA provides rapid access through a platform transforming how businesses scale. Effectively acting as a software walkthrough video, it makes finding experts visually clear.

Compelling visuals highlight the service's unique value. Abstract graphics show seamless connection to a global talent pool, emphasizing its reach. Verified profiles underscore professional quality with success scores, instilling crucial confidence. Mentioning leading security certifications like ISO reinforces a secure, compliant engagement framework for businesses.

What We Can Learn

Show how packaging can become a gateway to new communication channels and promotions.


23. SEEDS Product walkthrough video

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Duration : 2 minutes and 2 seconds

Contrasting a world strained by endless growth against a planet yearning for healing, this video introduces a financial paradigm shift. It lays bare the failure of conventional systems to align with ecological realities, setting the stage for a vital alternative.

Through a compelling product walkthrough video, SEEDS emerges not merely as currency, but an ecosystem valuing regeneration over extraction. It illustrates how channeling resources towards environmental and social good creates value that flows back, rewarding contributors directly.

This vision offers a path for money to serve collective well-being, fostering a true democracy where participation in healing the planet shapes the system itself, inspiring tangible steps toward a thriving future for all.

What We Can Learn

Rapidly revealing the sheer scale of your offering using dynamic visuals increases perceived value by 25 percent.


24. Dell Software explanation video

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Duration : 2 minutes and 32 seconds

The era of data and AI requires infrastructure capable of truly unlocking potential from vast, unstructured datasets. PowerScale emerges as a powerful storage solution, specifically engineered to handle the immense demands of the AI-driven enterprise. Its core strengths in performance, scalability, efficiency, and comprehensive security provide a reliable foundation for modern workloads and data management challenges.

Understanding complex technology is crucial, and this superb software explanation video demonstrates how PowerScale tackles these demands. It showcases the system's ability to provide extreme performance for AI, scale predictably from small clusters to massive ones, and deliver petabytes of storage effectively. Comprehensive security features, including encryption and ransomware detection, ensure data remains protected, crucial for sensitive applications.

PowerScale transforms raw data into actionable insights across diverse fields like medical research, financial services, and automotive design. By enabling rapid analysis and secure access, it empowers organizations to innovate, optimize operations, and push boundaries, whether at the edge, core, or in cloud environments.

What We Can Learn

Seamlessly integrate additional features using simple modular blocks adding functionality quickly.


25. Ashfield Engage Software explanation video

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Duration : 2 minutes and 4 seconds

Giving patients and care teams a central hub, this video effectively portrays a solution for fragmented healthcare journeys. trak360 creates a unified timeline, pulling together critical data points from various sources, making complex information clear and accessible.

The platform's strength is enabling coordinated care by providing a shared, comprehensive view for everyone involved. Patients access support and resources effortlessly, while nurses and health professionals gain the insights needed to personalize interactions and track progress effectively. This powerful software explanation video illustrates how connection can profoundly improve the treatment experience.

What We Can Learn

Reach audiences on their preferred mobile devices with seamless, timely, and effective ad placements.


26. go-aigua Product demonstration video

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Duration : 2 minutes and 6 seconds

Wrestling with the critical challenge of managing vital water resources often involves disparate systems, a fragmentation vividly illustrated. This sets the stage before introducing go-aigua, a product demonstration video that unlocks a unified platform. It powerfully shows how bringing diverse data sources together fundamentally transforms operational oversight.

go-aigua's holistic approach offers a central view, turning scattered information into truly actionable insights shown clearly in the dashboard. This enables smarter decision-making and process optimization. The video compels by presenting digital transformation as a necessary current step, highlighting how over 400 utilities have found inspiration and become data-driven.

What We Can Learn

Rapid pacing captures viewer attention within the first three seconds essential for social video success.


27. IQVIA Product feature video

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Duration : 3 minutes and 31 seconds

Facing an overwhelming deluge of social and digital data presents a critical hurdle for drug safety teams today. This video introduces IQVIA Vigilance Detect, a powerful solution leveraging advanced AI and natural language processing to cut through the noise and analyze millions of records.

The tool's genuinely insightful ability to pinpoint potential adverse events within real-world, often non-medical language across platforms and languages stands out. This product feature video expertly showcases its streamlined interface, demonstrating how it dramatically reduces laborious manual review, freeing experts to focus on crucial analysis and never miss vital safety signals.

Beyond simple reporting, the system's robust data collation and visualization, detailed effectively here, empower users to uncover meaningful trends faster. The video provides an inspiring blueprint for communicating how complex technology delivers clear, tangible impact, transforming challenges into strategic pharmacovigilance capabilities.

What We Can Learn

Product videos increase purchase likelihood by 85 percent showing clear benefits and ease of use.


28. Sytex Software feature demonstration video

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Duration : 44 seconds

Achieving true control over complex telecom network projects comes to life vividly. Sytex unveils an innovative platform uniting every critical role, from field teams submitting real-time updates to managers tracking progress online. This seamless connectivity, demonstrated clearly across diverse site locations, powerfully addresses distributed project challenges.

Revealing custom workflows, resource synchronization, and detailed task management, this software feature demonstration video is insightful. It effectively shows how centralizing operations accelerates timelines and enhances overall project visibility, providing the comprehensive oversight needed for efficient and successful completion.

What We Can Learn

Proven expertise from successfully serving over 200 clients builds audience trust instantly.


29. Logi Predict Software demo video

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Duration : 50 seconds

Applications are evolving to offer foresight, guiding users with predictions instead of just reporting on the past. This move towards intelligent, proactive software is increasingly expected, powered by advanced technologies like predictive analytics integrated seamlessly.

Building these sophisticated predictive features often demands deep expertise. The capabilities shown in this software demo video reveal how Logi Predict bypasses the need for deep data science skills, making predictive analytics accessible. Integrated within the platform, it empowers end users to easily reduce churn, forecast sales, and detect fraud faster, shifting from reaction to anticipation.

What We Can Learn

Show specific sustainability wins like 40 percent lower emissions resonate strongly with audiences.


30. Zettle User interface video

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Duration : 55 seconds

Empowering seamless transactions anywhere, this compelling showcase introduces the Zettle Terminal. This portable device integrates point-of-sale and payment processing into one intuitive touchscreen unit. The clear user interface video effectively demonstrates how easily businesses can manage products, scan items with its built-in reader, and print receipts on the spot.

Shown moving from a retail store to a bustling cafe, the visual narrative underscores the terminal's versatility and the freedom it offers entrepreneurs. This fluid walkthrough of combined functions provides valuable inspiration for creators seeking to translate complex workflows into simple, impactful video communication for their own innovative solutions.

What We Can Learn

Seamlessly integrate live action screen demos with dynamic animation for engaging explanations.


FAQ

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How can a software walkthrough video enhance user onboarding?

Software walkthrough videos enhance onboarding by demonstrating functionality, reducing user confusion and support requests. This visual guidance accelerates user adoption and proficiency.

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What key elements make a software demo video compelling?

Compelling demos showcase clear benefits, concise messaging, high-quality visuals, and engaging narration. Focus on problem-solving and user value for maximum impact.

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How should we plan the flow of a software tour video with a production team?

Plan software tour videos collaboratively with the production team. Define objectives, target audience, key features, desired style, and a detailed script for a smooth process.

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What software tour video styles best showcase complex functionality?

Showcase complex functionality with screen recordings and annotations, animated explainers, or interactive simulations. Choose the style that best suits your software and target audience.

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How do we highlight our software's benefits when working with video professionals?

Highlight software benefits by focusing on user pain points and demonstrating solutions. Use clear visuals and concise explanations to resonate with viewers.

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What's the ideal length for a software tour aiming for user engagement?

Ideal software tour length is typically under two minutes for general overviews, but tailor it to your software's complexity and target audience's needs.

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What call-to-action strategies maximize conversions in software tour videos?

Effective call-to-action strategies include free trials, consultations, or website visits. Clearly present the CTA at the video's end to maximize conversions.

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How can our software tour video stand out in a competitive market?

Stand out with unique visuals, compelling storytelling, a clear value proposition, and targeted messaging. Focus on what differentiates your software in a competitive market.

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What common pitfalls should we avoid when outsourcing software video production?

Avoid outsourcing pitfalls with clear contracts, transparent communication, and robust feedback loops. Ensure alignment on deliverables, timelines, and revisions.

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How can animation clarify intangible software features in a tour video?

Animation clarifies intangible features by visualizing abstract concepts and making them more concrete. Use animation strategically to enhance understanding.

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What text/graphics best practices apply to software tour videos?

Text and graphics should be concise, legible, and strategically placed. Enhance understanding without overwhelming the visuals. Maintain a consistent style.

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How can we integrate user testimonials into our software tour video effectively?

Integrate user testimonials by showcasing real users discussing positive experiences. Build trust and credibility by highlighting authentic feedback.

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What narrative techniques create engaging software walkthroughs?

Engaging narratives use techniques like problem-solution, storytelling, or humor. Connect with viewers emotionally to create memorable walkthroughs.

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How do successful SaaS companies leverage application demos for onboarding?

Successful SaaS companies leverage demos for onboarding with guided tours, interactive tutorials, and clear explanations. Provide a seamless first-time user experience.

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How can we repurpose existing marketing assets for our software tour video?

Repurpose existing marketing assets like blog posts, website copy, or presentations for script content or visuals. Maximize your investment and maintain brand consistency. Pricing for a 60-second video ranges from $1000-$6000, depending on complexity, with typical turnaround times of 3-8 weeks.



Optimizing Software Demos for User Engagement


Optimizing software demos means going beyond mere demonstration; it is about crafting tailored experiences that resonate deeply. Videos must align with the customer journey stage. An initial awareness Product Software Tour Video serves different purposes than a detailed feature exploration for qualified leads or an onboarding tutorial. Structure significantly impacts viewer connection. Effective demos often adopt a problem-solution format, beginning by acknowledging common viewer pain points and then illustrating precisely how the software provides resolution. Recognize the critical importance of the first 10-15 seconds. Capturing attention swiftly is essential before potential users navigate away.

Presenting the software interface demands absolute clarity. High-quality, smooth screen recordings are fundamental. Enhance viewer comprehension through strategic visual cues. On-screen annotations highlighting or subtle animations guide the eye emphasizing key clicks or data points within the interface. Tailor the technical depth of the demo to the target audience. Videos for technical experts explore configurations while those for business users prioritize outcomes efficiency gains. Employ realistic scenarios viewers readily recognize from their own daily work challenges. The voiceover narration actively explains the why behind actions linking features to user value.

Driving engagement requires incorporating elements building trust and prompting action. Including authentic user testimonials quickly enhances credibility. A clear call to action strategically placed guides viewers toward the next step whether a trial sign-up or contact request. Analyzing viewer data, especially drop-off points, provides indispensable insights for iteratively refining content and focus. Consider embedding interactive elements allowing viewers personalized exploration. These polished demonstrations empower sales teams and offer versatile content repurposed into focused clips.

  • Adapt technical detail based on viewer expertise level.

  • Leverage visual cues highlighting crucial interface elements.

  • Frame video narrative around solving specific audience challenges effectively.

  • Utilize video analytics to improve sections causing viewer disengagement.


  • Strategically optimized software demos ensure stronger connections driving conversions fostering product adoption.


    Why Advids for Product Software Tour Video?


    At Advids, we create compelling Product Software Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your software is presented clearly and effectively. With over 3400 successful projects under our belt, we understand what makes a Product Software Tour Video truly shine.

    Unlocking the Power of Product Software Tour Videos:

    Customized Solutions: From concise walkthroughs to in-depth feature demonstrations, we tailor each Product Software Tour Video to your specific needs and target audience.
    Engaging Narratives: Our team crafts captivating stories that highlight your software's key benefits and leave a lasting impression on viewers.
    Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning videos that showcase your product in its best light.

    Experience and Trust:

    12+ Years of Proven Success: Our extensive experience, spanning over 3400 successful projects, speaks for itself. We've honed our craft to deliver exceptional results.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through compelling visuals.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our commitment to client satisfaction and delivering high-quality work.

    A Collaborative Approach:

    Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
    Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your goals, target audience, and brand identity to create a Product Software Tour Video that resonates.
    Product Software Tour Video Expertise: We've produced between 185 and 470 successful Product Software Tour Videos, demonstrating our specialized knowledge in this area.


    Ready to unlock the potential of Product Software Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Product Software Tour Video?


    A product software tour video is a visual guide that showcases the features, functionalities, and benefits of a software product. It's designed to engage potential customers, educate them about the product's capabilities, and ultimately drive conversions . These videos are often used to introduce new products, highlight updates and features, or provide a comprehensive overview of the software's capabilities.

    Product software tour videos are versatile and can be used for various purposes, such as:

    • product walkthrough videos : Provide a comprehensive overview of the product's features and functionalities, ideal for potential customers in the consideration stage.
    • Product Tutorial Videos: Offer step-by-step guidance on specific tasks or processes, catering to existing users seeking to deepen their product knowledge.
    • Product Feature Videos: Focus on highlighting the benefits and applications of specific features, ideal for showcasing new releases or updates.
    • product onboarding videos : Designed to guide new users through the initial setup and usage of your product, ensuring a smooth and successful onboarding experience.


    What do top Product Software Tour Videos have in common?


    Mastering product software tour videos requires focusing on the user journey and showcasing tangible value.

    ideal customer profile - Tailor your message to resonate with specific user needs and pain points.

    • Core Feature Set - Prioritize features that deliver the most value to your target audience.
    • Pain Point Resolution - Emphasize the problem-solving capabilities of the software with clear visuals.
    • Compelling Narrative - Use a human-centric approach, focusing on user benefits and success stories.
    • Intuitive User Journey - Design a clear and easy-to-follow path through the software's interface.
    • Key Feature Emphasis - Showcase unique selling propositions and competitive advantages.
    • Interface Demonstration - Use high-quality screen recordings that are concise and easy to understand.
    • Practical Application - Show the software in action within realistic and relatable scenarios.
    • performance metrics - Use compelling visuals to present data that showcases positive outcomes.
    • User Endorsements - Feature authentic testimonials that highlight positive user experiences.


    What makes Product Software Tour Video effective?


    A meticulously defined objective, focused on showcasing value and driving conversions, underpins every successful product software tour video. They necessitate a deep understanding of the target audience, including their level of technical expertise, enabling creators to craft a narrative that resonates with their specific needs and pain points using their language.

    Crystal-clear screen captures with intuitive navigation, strategic animations highlighting key features, and compelling micro-interactions that mimic real user experience are crucial visual elements. A compelling narrative arc, with a clear beginning, middle, and end, ensures viewer engagement and information retention.

    Brevity is paramount. Prioritize concise messaging, focusing on the most impactful features and benefits. Professional editing, color correction, pacing, and music create a polished viewing experience, building trust. A strategically placed and visually distinct call to action drives conversions.

    Analyze video performance metrics, including click-through rates and conversion rates, to optimize future iterations. Strategically determine video length based on the specific objective: shorter for overviews, longer for in-depth demonstrations. A meticulously crafted synthesis of compelling visuals, clear messaging, and data-driven optimization defines effectiveness.


    How long should your Product Software Tour Video be?


    Optimize product software tour video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who's the ideal viewer?
    • Which features need showcasing?
    • How intuitive is the software?
    • Where will the video reside?
    • What's the desired viewer response?
    • What's the video's call to action?

    Product software tour video length guide

    Product Software Tour TypesVideo LengthUse CaseFunnel
    Animated Screen Recording45-60 secondsShowcases key features with engaging visuals, ideal for complex software, highlighting user flow smoothly, using a clean and modern styleAwareness
    Live Action Demo1-2 minutesDemonstrates software in a real-world scenario, building trust and showcasing usability, using a presenter for a more personal touchConsideration
    Screencast30-45 secondsCaptures on-screen activity, perfect for quick tutorials and highlighting specific features, focusing on efficiency and clarityConversion
    Product Walkthrough1-1.5 minutesGuides users through the software's core functionality, providing a comprehensive overview, using clear and concise instructionsConsideration
    Explainer Video60-90 secondsExplains the software's value proposition and benefits, using compelling storytelling and visuals, focusing on problem-solving and benefitsAwareness


    How to create Product Software Tour videos?


    Mastering product software tour videos requires a strategic approach that prioritizes clear communication and impactful visuals. A well-crafted video will not only showcase your software's capabilities but also resonate deeply with your target audience, driving conversions and building brand loyalty.

    * Define Objectives - Focus on specific, measurable goals to track video effectiveness .

    • Target Audience - Create user personas to guide messaging and visual style choices.
    • Narrative Development - Structure the narrative around a problem/solution framework.
    • Storyboard Creation - Use detailed storyboards to ensure visual consistency and pacing.
    • Scriptwriting - Employ concise language and focus on benefits, not just features.
    • Visual Selection - Use high-quality, on-brand visuals that reflect the software's aesthetic.
    • Screen Recording - Use professional screen recording software for smooth, high-quality footage.
    • Product Demos - Focus on user workflows and highlight key features through practical examples.
    • Testimonial Capture - Select diverse testimonials that represent a broad user base.
    • Footage Assembly - Maintain a fast pace to keep viewers engaged and avoid unnecessary details.
    • VFX & Animation - Use subtle animations to guide the viewer's eye and highlight key elements.
    • CTA Incorporation - Place the CTA prominently and make it easy for viewers to take action.


    Targeting Your Ideal Audience with Product Videos


    Let's explore how to connect with your ideal audience through compelling product videos. Creating videos that resonate deeply with your target viewers is crucial for driving engagement and conversions. Think of it as tailoring a conversation directly to the individuals who will benefit most from your software.

    We've covered the technical aspects, now let's focus on the human element. By understanding your audience's needs and pain points, you can craft videos that speak directly to them. Imagine showcasing your software as the solution to their everyday challenges.

    • Understand your ideal customer. Who are they? What are their goals? What challenges do they face? This knowledge forms the foundation of your video strategy. For SaaS demo video examples, focus on showcasing how your software simplifies complex tasks.
    • Research your competitors. What are they doing well? What can you do differently? Analyzing their videos can provide valuable insights into audience preferences.
    • Craft a compelling narrative. Instead of simply listing features, tell a story. Show how your software empowers users to achieve their goals. Professional product video examples often use this technique to great effect.
    • Focus on benefits, not just features. How does your software make life easier, more efficient, or more enjoyable for your target audience? Highlight these benefits clearly and concisely.

    By following these pointers, you can create product videos that not only showcase your software's capabilities but also resonate deeply with your target audience. Remember, software explainer videos can be a powerful tool for simplifying complex concepts and demonstrating the value of your product. This targeted approach will ultimately lead to increased engagement, conversions, and brand loyalty.


    The Importance of a Strong Narrative in Product Videos


    Let's move beyond the technical checklist and delve into the heart of captivating product videos: the narrative. A compelling story elevates your software tour from a dry feature list to an engaging experience that resonates with viewers and drives conversions. Think of creative product video examples that stuck with you – they likely had a strong narrative thread.

    We've covered the nuts and bolts, but a truly effective product video needs a soul. It's about connecting with your audience on an emotional level, showing them how your software solves their problems, not just what it does. Imagine watching explainer video examples software; the best ones weave a narrative that resonates long after the video ends.

    • Craft a compelling story: Structure your video around a clear beginning, middle, and end, just like a good movie. Introduce a problem, showcase your software as the solution, and highlight the positive outcome.
    • Focus on benefits, not features: Instead of listing features, show how your software empowers users. Does it save them time? Does it simplify a complex task? Focus on the "why" behind the "what."
    • Show, don't tell: Use visuals and relatable scenarios to demonstrate your software's value. Think about Product Feature Videos that seamlessly integrate features into a real-world context.
    • Connect emotionally: Tap into your audience's needs and aspirations. Make them feel understood, and they'll be more receptive to your message.

    By crafting a compelling narrative, you transform your product video from a simple demonstration into a memorable experience that fosters connection, builds trust, and ultimately, drives conversions.


    The Benefits of Professional Product Video Production


    Stepping beyond the technicalities, let's explore the transformative power of professional product video production. Imagine your software not just showcased, but truly experienced. That's the difference professional video production makes. It's about crafting a narrative that resonates, visuals that captivate, and a message that converts .

    Professional videos aren't just about aesthetics; they're a strategic investment in your software's success. They elevate your brand , engage your audience , and ultimately drive conversions. Think of it as partnering with storytellers who understand your software and your audience, crafting a compelling narrative that showcases the true value of your product.

    By investing in professional video production, we empower your software to reach its full potential, driving engagement, conversions, and ultimately, your business growth.


    Optimizing Product Videos for Different Platforms


    Let's talk about tailoring your brilliant product videos for different platforms. Think of it like choosing the right outfit for different occasions. A polished, in-depth Product Walkthrough Video might shine on YouTube, but a snappy, visually-driven piece will likely perform better on TikTok. We've covered the fundamentals; now, let's fine-tune our approach for maximum impact.

    Imagine showcasing your software with app demo video examples. On Instagram, interactive elements could transform passive viewers into active explorers. On YouTube, high-quality product video examples benefit from a longer format, allowing for deeper dives into features and benefits.

    • Platform Optimization: Consider each platform's unique audience and technical specs. YouTube thrives on longer content, while TikTok favors short, engaging clips. Tailor your video length and style accordingly.
    • Mobile-First Approach: Most viewers watch on mobile. Design for vertical viewing and concise messaging. Ensure your visuals are clear and easy to understand on smaller screens.
    • Visual Consistency: Maintain a consistent brand identity across platforms, but adapt your visuals to fit each platform's aesthetic. A visually stunning video designed for YouTube might lose its impact when compressed for Instagram.
    • Sound Strategy: Optimize audio for various listening environments. Captions are crucial for accessibility and engagement, especially on platforms where sound is often optional.

    By tailoring your approach, you'll connect with a wider audience and maximize your video's impact. Remember, it's not just about creating great videos; it's about creating great videos that resonate with the right people on the right platform.


    Reviewing and Approving Your Product Video


    Let's ensure your product video shines. Reviewing and approving your video is crucial for a successful launch. Think of it as polishing a gem – we've crafted something valuable, now let's refine it to truly sparkle. Remember those engaging product video examples we discussed? This is where we ensure ours stands out .

    Effective review ensures your video aligns with your goals and resonates with your target audience. Application Demo Videos, for instance, often benefit from a clear and concise narrative . By following these steps, we'll ensure your video is ready to captivate your audience.

    • Clear Criteria: Start with well-defined acceptance criteria . This ensures everyone is on the same page and provides a benchmark for evaluation.
    • Storyboard Alignment : Check your video against the initial storyboard. This maintains narrative consistency and ensures the final product reflects your original vision.
    • Technical Quality: Ensure top-notch audio, video, and resolution. Think of those high-quality product video examples – we want ours to look and sound just as professional.
    • Branding Consistency : Maintain consistent branding (logo, colors, fonts). This reinforces brand identity and creates a cohesive viewing experience.

    Software showcase videos are an opportunity to tell a compelling story. When reviewing software demo video examples, pay close attention to how effectively they showcase key features. By focusing on these key areas, we'll ensure your video is polished, professional, and ready to make a lasting impact.


    How product software tour video examples are curated?


    We dove deep into product software tour videos , curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product software tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and relevance to software trial/purchase.
    7.Brand Alignment Determining video alignment with brand message, identity, and software functionality.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product software tour video examples 2024, n=14286 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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