Have you ever wished your brand could speak volumes without saying a word? I am here today to introduce you to a secret weapon in the world of advertising: the captivating power of 2D animation. In this article, we'll explore how these visually stunning videos transform complex messages into memorable experiences for your customers. What we've found is that 2D animation isn't just about visuals; it's about crafting a narrative that resonates deeply, forging a connection that traditional advertising often struggles to achieve.
Our research reveals some astonishing results, showcasing the impact of 2D animation on key metrics. Prepare to be amazed by the statistics that follow, demonstrating the transformative power of this engaging medium.
79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
On Facebook, users watch 6 billion minutes of video every single day.
53% of marketers using short-form video plan to increase their investment in 2024.
These stats highlight the undeniable impact of video, particularly as short, animated explainers gain traction. 2D animated advertising videos offer a dynamic and engaging way to connect with your audience, simplifying complex ideas and boosting conversions. We've curated 30 Immersive 2D Animated Advertising Video examples that immediately commanded our attention and generated excitement.
We admire how this 2D video effortlessly highlights TravelBank's ability to streamline the often-complex process of expense management. The visual metaphor of a briefcase consolidating receipts, travel plans, and card details resonates deeply, conveying a sense of control and organization. The bright, yet professional, color palette combined with upbeat music generates a sense of optimism, suggesting that expense management can actually be enjoyable.
Furthermore, we appreciate the focus on employee empowerment, particularly the reward system visualization. It smartly showcases how TravelBank incentivizes responsible spending while boosting employee morale. This video sets a superb example for showcasing a software solution in an engaging, easy-to-understand format.
What We Can Learn
Simplify complex processes with clear visuals, boosting viewer understanding.
BairesDev is a company offering solutions for building high-quality software by offering access to top software engineers. The video is designed to showcase the company's expertise and capabilities, while highlighting the benefits of utilizing their services.
Video Design - The video incorporates minimalist graphics and bold colors. Flat vector icons represent key life milestones, and a timeline graphic symbolizes BairesDev's expertise in helping clients reach those milestones. The animation is simple, clean, and professional, delivering a message that is easy to understand and engage with. This type of video is best suited for 2D Animated Advertising Videos, as it quickly presents core information in an easily digestible format.
The video's visual style effectively communicates the objective of the video. The clear and concise visual elements communicate that BairesDev's mission is to deliver scalable and high-performing solutions. The use of bold colors and clean graphics creates a professional and reliable tone, which aligns with the company's focus on delivering high-quality software solutions. The video style conveys trust and confidence, highlighting the company's dedication to helping clients achieve their goals and achieve success.
The vibrant colors and engaging 2D animation style immediately draw you in, making you want to learn more about CareATC. The video expertly uses simple visuals to showcase the comprehensive services they provide. What I found most inspiring is the emphasis on accessible, affordable, and free services. The video goes above and beyond by highlighting a key advantage: CareATC's technology can help businesses significantly increase the value of their employee health plans, a valuable proposition for any company.
This captivating video perfectly showcases the power of 2D animation as a powerful tool for conveying complex healthcare information. The video's key messages are clear, concise, and easy to understand, thanks to the smart use of visual storytelling. This video is an excellent source of inspiration for those looking to create engaging and informative brand videos, showcasing how animation can be used to simplify a complex topic and make it relatable to viewers.
What We Can Learn
Emphasize the value proposition for your target audience, driving conversions.
The dynamic visuals and bold color palette in this 2D animated explainer video grab attention from the very first frame. We appreciate the way Comarch seamlessly integrates practical watering tips into the animation, making learning a visual treat. The clever incorporation of a watch and finger in the soil elevates simple actions into memorable lessons.
This video brilliantly showcases how to combine educational content with engaging animation. Each tip, from Water Early to Dare to Drip, is presented with clarity and a touch of charm. We are inspired by the way Comarch effortlessly communicates valuable information while maintaining a lighthearted and visually appealing style.
The opening scene of the video immediately captures your attention, with a playful animation of clouds and a whimsical green cube. It's a clever use of 2D animation to quickly establish the concept of building something great with MongoDB Atlas. The bright and colorful visuals, paired with the upbeat electronic soundtrack, create a playful and optimistic tone.
The video goes on to clearly demonstrate the core strengths of the platform, making it an excellent example of a 2D Animated Advertising Video. The clean lines and bold shapes used in the animations are incredibly effective at showcasing the ease of use, power, and scalability of the database. MongoDB Atlas is presented as a user-friendly and flexible tool for building complex and powerful applications.
What We Can Learn
Bright colors and simple shapes make complex ideas easy to grasp, boosting viewer understanding.
This animated video is a great example of how to effectively communicate complex storage solutions in a simple and engaging way. It's a perfect example of how to use animation to bring data to life, making it easier for viewers to understand and remember.
Video Design - The video uses simple animated graphics and flat design, which is a great choice for this type of video. The clean design and minimal text make the video easy to understand and digest, making it an ideal marketing tool for a storage solutions provider. The overall tone of the video is professional and informative, highlighting the company's commitment to quality and innovation.
The video effectively showcases the company's capabilities and establishes the brand as a trusted partner for automotive storage solutions. The clear and concise narrative drives the goal of the video, demonstrating the benefits of the company's solutions for the automotive industry and their commitment to data security.
This video is designed to introduce a generative AI chatbot. It highlights the benefits of using the chatbot to improve user experience, reduce support costs, and free up agents for more strategic tasks.
Animated Video for Visual Storytelling - This video uses a combination of still images and text animations to present the concept of the chatbot and highlight its key features. The visual design is clean and modern, with a blue and white color scheme. It features an animated chatbox and text animation that illustrates the benefits of using the chatbot. The animation style is simple and effective, with a focus on clear communication.
The visual style of the video is highly effective in communicating the objective of the video. The use of animation makes the video engaging and visually appealing. The simple and clean graphics are perfect for illustrating the concept of a chatbot and the value it brings to the user. The clear text animations, and the visual design is consistent with the brand's identity. The video tone is professional, informative, and optimistic.
In the competitive market of e-commerce solutions, CedCommerce's Reverb integration for WooCommerce truly stands out. This 2D animated advertising video smartly highlights the challenges of online selling, especially for musical instrument businesses. The crisp visuals, paired with an upbeat soundtrack, effectively showcase how the integration simplifies order processing and inventory management.
Reverb's vast reach as the world's largest music gear website adds to the appeal. The animation cleverly shows how CedCommerce simplifies WooCommerce product listings on Reverb, automating updates and saving valuable time. This seamless process is further reinforced by the promise of dedicated customer support, promising a stress-free selling experience.
What We Can Learn
Clearly demonstrate your product's value proposition by animating its problem-solving capabilities, inspiring viewer action.
Noonday Collection is an online marketplace for handcrafted jewelry, accessories, home goods, and gifts. This video is designed to encourage viewers to join the company as an Ambassador.
Video Design - The video uses a minimalist style with simple, flat illustrations. The graphics are clear and easy to read, with a soft color palette. The overall visual style is reminiscent of Animated Video for Visual Storytelling that is often used to showcase social impact and community focused businesses. The imagery emphasizes the feminine and artisanal aspects of the brand, and the animation is smooth and engaging.
The video design communicates the objective of the video effectively through its optimistic tone and imagery. The simplicity of the graphics highlights the beauty of the handmade products, suggesting that the business model is approachable and accessible. The animation shows the woman working hard to make a difference in the world, connecting the act of joining with the promise of positive impact.
We admire the clear and concise storytelling in this 2D video showcasing Clever Devices' EVMS. The smooth transitions and intuitive UI mockup immediately draw us in, highlighting the software's user-friendly design. The focus on real-world applications, such as a dispatcher managing a mixed fleet, strengthens the message and demonstrates the practical benefits.
In a marketplace overflowing with complex software solutions, we love this simplified approach. Clever Devices expertly demonstrates the power of their product without resorting to technical jargon or overwhelming animations. The 2D animation style is both visually appealing and highly effective in conveying information.
What We Can Learn
Highlight the positive impact; viewers want to see how your product helps them.
Shiftgig connects businesses with hourly workers seeking flexibility and choice. The video is designed to demonstrate how the platform works.
Video Design - The video uses simple line drawings, a white background, and a limited color palette of green, blue, and purple. The animation is clean and modern, the graphics are high quality, and the hand gestures provide a human element, showing the usability of the mobile platform.
Animated Video for Visual Storytelling - This video design effectively communicates the goal of the video. The visual style is simple and clean, reflecting the platform's focus on simplicity and ease of use. The mobile interface is shown in a minimalist design, which further reinforces the ease of use. The color scheme is bright and engaging, with the green being used to draw attention to the app's functionality. This tone is further enhanced by the positive narrative voice-over, emphasizing the benefits of using the platform for businesses.
Yggdrash is a blockchain protocol designed to tackle issues with scalability and utility. It's a powerful concept, and this video does a great job of showcasing its structure.
Video Design - The video uses simple, geometric shapes and bold lines to create an easy-to-understand representation of the protocol. The color scheme is mainly black and green, with a few pops of yellow to highlight key information.
This is a fantastic example of Animated Video for Campaign Marketing. The clean aesthetic and the emphasis on key features contribute to a professional and engaging tone, leaving viewers with a positive understanding of Yggdrash.
13. US Ecology Explainer 2D Animation - Increase engagement implicitly
I recently discovered a 2D Animated Advertising Video that truly resonated with me. It beautifully illustrated a partnership between two companies revolutionizing the waste management industry. What stood out most was their use of data-driven insights, a key element for optimizing the entire process, from store to disposal.
The animation style was a perfect blend of simple 2D graphics and 3D illustrations, which seamlessly brought the concepts to life. It felt modern, engaging, and instantly captured my attention. I particularly liked the use of icons and graphic illustrations to represent different stages of the waste management process. It was easy to follow, informative, and left me wanting to learn more. This video is a great example of how to create a compelling and effective 2D Animated Advertising Video that's informative, engaging, and ultimately inspiring.
What We Can Learn
Combine simple 2D with 3D elements for a modern, engaging look that grabs attention.
Schneider Electric is transforming power systems by leveraging data. This is a powerful story, and it needs a powerful visual language to communicate it.
Video Design - Animated Video Advertising is the perfect way to showcase the benefits of these digital solutions. Simple, clean graphics illustrate complex ideas, creating a dynamic and engaging experience for the viewer. Bright colors and minimalist graphics effectively communicate the key concepts of connectivity and data integration.
The visual style successfully communicates the key concepts of data integration, cloud-based services and native connectivity. Simple animation makes these complex concepts easy to understand, and the bright colors make it more engaging for the viewer. The video focuses on illustrating the features and benefits of the products and solutions offered. The tone is professional and informative, while also being approachable and inviting.
We admire this advertising video for 1Password Developer Tools, showcasing how it elevates both security and efficiency for developers. The isometric visuals cleverly map out complex workflows, highlighting the ease of SSH key management and secrets automation within the 1Password ecosystem. We all appreciate the smart use of animation to demonstrate the seamless integration between different platforms and the biometric unlock feature, simplifying authentication processes.
In just over a minute, it effectively communicates the value proposition of streamlining developer tasks and reinforcing security. The consistent branding and clear call to action leave a lasting impression, showcasing the product's potential to revolutionize developer workflows. This advertising video inspires us to prioritize user-friendly design and compelling storytelling in our own projects.
What We Can Learn
Animate seamless integration; viewers connect with smooth workflows, boosting engagement.
A captivating 2D animated advertising video, this AdHive explainer immediately hooks us with a common marketing challenge scaling native video ads. We all relate to the struggles of complex negotiations, which the video cleverly depicts with a simple handshake visual. The animation then seamlessly reveals AdHive's elegant solution a streamlined, AI-powered platform built on Ethereum smart contracts, transforming complex campaigns into an effortless experience.
AdHive's visual presentation deserves special mention. The crisp animation, modern color palette, and sleek UI mockups present a brand that is both innovative and user-friendly. We love how the video clearly outlines the benefits for both advertisers and bloggers, from simplified campaign creation to automated content monitoring and token rewards. AdHive's 2D animation effortlessly showcases a sophisticated platform with engaging visuals.
What We Can Learn
Let the animation's visual storytelling do the heavy lifting.
We admire how this 2D advertising masterpiece for Namecheap captures the essence of overcoming technical hurdles in website creation. The isometric perspective, coupled with dynamic animation and transitions, creates a visual feast that holds our attention from start to finish. We love how a simple character effortlessly navigates the often daunting world of WordPress, symbolizing the ease and accessibility of EasyWP.
In this captivating video, Namecheap emphasizes the simplicity of their service, allowing users to focus on the truly important aspects of their online presence. From content creation to business growth, EasyWP takes care of the technical heavy lifting, empowering anyone to make their mark online without the usual headaches. The vibrant color palette and upbeat music further enhance the video's overall impact.
What We Can Learn
Isometric views add depth and intrigue, boosting viewer engagement.
PagerDuty is a digital operations management platform that empowers developers and IT teams working in real-time operations. The video is designed to communicate the benefits and importance of this platform.
Video Design - The video uses simple yet effective graphics and illustrations. The use of bright colors like green and light blue visually attracts the viewer's attention. The bold white text used in the video highlights the key message - every second matters. The video uses dynamic animations to demonstrate the fast-paced nature of real-time operations. This makes it a very engaging 2D Animated Advertising Video.
The video design with its use of bold colors and clean lines effectively conveys the company's message about the importance of real-time operations. It creates a sense of urgency and immediacy by using fast-paced animations and concise text. The overall tone of the video is professional, confident and reassuring.
Ascendum Makina is a company specializing in machinery, showcasing their product's functionalities and benefits to the audience. The video starts with a simple, effective introductory scene, showcasing the product, with a clear message from the sales representative.
Video Design - A fast-paced graphic sequence with a dynamic, pulsating animation, followed by a simple, clear, and well-designed graphic of the company logo and the product's name, makes this video more than just a Business Advertising Video. It utilizes dynamic graphics to showcase the hill assist feature, with text and graphics highlighting the product's functionality.
The visual style uses simple, clear graphics with a combination of modern animation and graphics to communicate its objective of presenting the functionality and benefits of the hill assist feature. The video conveys a professional, confident tone, effectively highlighting the features of the product. The visual design effectively drives the objective of the video, encouraging the audience to learn more about the product. This is a prime example of Animated Video for Visual Storytelling.
If you're searching for an inspiring 2D Animated Advertising Video, Midixtral's offering is a must-see. It cleverly leverages simple, yet effective, visuals to address a common consumer concern: navigating healthcare choices. By showcasing a character walking into a pharmacy, the video seamlessly connects the need for relief with the product's easy accessibility.
This approach is particularly effective as it avoids complex medical jargon, instead focusing on the convenience of finding Midixtral at the shelf. The bright color palette and upbeat music further enhance the video's appeal, creating a positive and reassuring tone. Midixtral's video perfectly demonstrates how 2D animation can be used to effectively engage viewers and communicate a clear, compelling message in the healthcare sector.
Avast Business Patch Management video is designed to demonstrate the benefits of Avast Business Patch Management for businesses. This video is a powerful example of Animated Video for Visual Storytelling, it uses a combination of 3D isometric animation, blue and orange color palette, and a clean, modern design.
Video Design - The video clearly communicates the product's capabilities while maintaining a professional and engaging aesthetic. The visual style effectively communicates the value proposition through a series of animated visuals that highlight the risks of outdated software.
The use of sharp angles and bold graphics creates a sense of urgency and underscores the importance of a reliable patch management solution. The video's overall tone is reassuring and informative, showcasing the simplicity and effectiveness of the product.
Citrix DaaS is a cloud-based solution that helps businesses secure their data and resources. This video is designed to explain the security features of Citrix DaaS.
Video Design - The video uses a combination of animation and visual elements to highlight the security features of Citrix DaaS. A blue cloud serves as a central visual, representing the cloud platform and security. Animated icons and illustrations of smartphones, apps, and computer screens help to explain different security features. The video takes a 2D Animated Advertising Video approach, focusing on conveying security benefits with a modern, clean and minimalist aesthetic.
The video uses a calm and informative tone, highlighting the strengths of Citrix DaaS through clear and concise explanations. The visual design supports this tone by incorporating a simple color palette, clean animations, and relatable icons. The overall approach helps to build trust and confidence in the security of Citrix DaaS.
Radix is a protocol that enables building decentralized applications, tokens, and coins. The video is designed to introduce the concept of decentralized finance, and how Radix can solve the challenges associated with it.
Video Design - This 2D Animated Advertising Video employs a vibrant color scheme with minimalist graphics, including geometric shapes that move and change seamlessly. The graphics are clean and high-quality, creating a visually engaging experience. The background features a dark blue color, which emphasizes the abstract geometric shapes. The clean animation combined with the simple yet engaging graphic style makes this a good 2D Animated Advertising Video.
This animated video uses a minimalist design with simple shapes that are easy to comprehend. These shapes are used to symbolize and represent different concepts related to decentralized finance, which makes it easier for viewers to understand the product, and connect with the message. The video maintains a neutral tone while emphasizing the benefits of the product. The clean, minimalistic design paired with subtle animation makes the video engaging and visually pleasing, effectively highlighting the core message.
HR Acuity is a software solution that helps organizations manage employee relations issues. The video effectively communicates the company's message and encourages viewers to learn more about HR Acuity.
Video Design - The video uses simple and clean graphics to communicate a complex topic. It utilizes a minimalist design style with icons and text to explain its product, color and bold text highlight important information, and the overall feel of the video is professional and engaging.
This 2D Animated Advertising Video is an effective Business Teaser Advertising Video because it captures attention and leaves viewers with a clear understanding of the product. The minimalist design approach with the use of colors and icons helps keep the viewer engaged and ensures that the message is clear and easy to comprehend.
Blend is a digital lending platform, this video simplifies understanding dividends, a topic often taught in school.
Video Design - This Animated Video for Visual Storytelling uses animated graphics in a clean and minimalist style, with a dark blue background, white and green icons. The video uses bright colors, but is not overly saturated. This makes the content more engaging and visually appealing.
The video design style effectively communicates the message of financial simplicity. It uses clear graphics and visuals to break down a complex financial topic into understandable concepts, the tone of the video is light and casual, which helps viewers feel more confident in their financial literacy. This makes the video a successful marketing tool.
The Back Market marketing campaign immediately grabs our attention with a clever fake product launch that underscores the environmental impact of new phones. We love the way it transitions into a mock leak of marketing materials, fueling intrigue and social media buzz. This sets up the reveal of Back Market's message: refurbished phones offer a more sustainable solution without compromising quality.
By utilizing influencers and showcasing striking visuals, the 2D animated advertising video subtly promotes the reborn nature of these devices. The video effectively highlights the environmental benefits while creating a sense of anticipation for Back Market's refurbished iPhones.
What We Can Learn
Intrigue with a "leak"-it builds anticipation and shares.
Alation is a data catalog company that helps organizations manage and access their data. The video is designed to promote the company by showcasing its success over the past decade, emphasizing the Alation brand as the “GOAT†of data catalogs.
Video Design - The video uses a bold and vibrant color palette of orange and blue with a dynamic graphic style, and it features a series of animated images of renowned athletes. The video uses a graphic design approach to narrate the Alation brand story, highlighting the company's accomplishments. The use of graphic elements and animation combined with text overlays creates an engaging and impactful “2D Animated Advertising Video†that reinforces the Alation brand message.
The video's strong visual design and narrative drive home the goal of celebrating Alation's achievements. By highlighting its accolades and industry recognition, the video sets a celebratory tone and reinforces Alation's leadership in the data catalog market. The visual style and tone convey a message of confidence and success, emphasizing Alation's status as an industry leader.
Globitex introduces the EURO Wallet, a crypto-banking solution that allows users to make payments and get paid instantly. This video is designed to promote the features of the EURO Wallet.
Video Design - The video utilizes a minimalistic style, using a grid background to emphasize the digital nature of the product. Animated 3D illustrations represent the key functionalities, including the personal IBAN account, instant EUR payments, and integration with the Globitex trading account. This combination of simplicity and clear visuals makes the video an effective 2D Animated Advertising Video.
The visual style effectively communicates the goal of the video, which is to highlight the ease of use and accessibility of the EURO Wallet. The clean design and simple animations create a sense of trust and clarity. The focus on the key features ensures that viewers understand the benefits of using the EURO Wallet.
In this 2D animated advertising video, Medtronic effortlessly communicates the advantages of remote software updates. The clever use of animation illustrates the transition from the MiniMed 770G to the 780G, showcasing the technology upgrade with visual clarity. We appreciate the clear and concise steps, ensuring a straightforward and user-friendly upgrade process.
The bright, minimalist aesthetic complements the informative voiceover, creating a calming yet impactful viewing experience. The emphasis on user convenience and remote support is especially well-executed, building trust and confidence in Medtronic's commitment to customer satisfaction.
What We Can Learn
Clear steps make upgrades feel easy, boosting viewer confidence.
This video is designed to introduce the Catalyst 9100 access point and its features. It specifically focuses on the physical components and their function, showcasing the versatility and capabilities of the device.
Video Design - This animated video for visual storytelling features a still image of the access point with clear annotations highlighting its components, including the dual 5-Gbps PoE uplinks, console port, and environmental sensors. The graphics are high quality, and the white background provides a clean and modern aesthetic. The simple design and focus on visual information make it easy for viewers to quickly grasp the key aspects of the access point.
The video's design successfully conveys the message of the product's technical capabilities. The simplicity of the video and the clear annotations ensure that even those unfamiliar with networking equipment can quickly grasp the device's capabilities. The video's tone is professional and informative, highlighting the product's reliability and advanced features. This approach creates a sense of trust and confidence in the product, ensuring that viewers are left with a positive impression.
FAQ
How can 2D animation help me explain my complex product simply?
2D animation clarifies complex products by visualizing processes, highlighting features, and using metaphors for technical details.
What are the different styles of 2D animation, and which one suits my brand's personality?
Animation styles range from minimalist to highly stylized, including explainer videos, character animation, and motion graphics. Choose a style that aligns with brand personality and target audience.
How much does it typically cost to produce a professional 2D animated advertising video?
Professional 2D animation costs between $1000 for a basic 60-second video and $6000 for complex projects.
What is the typical production timeline for a 2D animated video?
Production typically takes 3-8 weeks, depending on project scope and revisions.
How are other companies in my industry using 2D animation for advertising?
Analyzing competitors' animation strategies can reveal industry best practices and opportunities for differentiation.
What are the key benefits of using 2D animation for my marketing funnel?
2D animation increases engagement, simplifies complex messages, and strengthens brand storytelling across the marketing funnel.
How can I adapt a 2D animated video example to fit my specific company message?
Existing examples can be adapted by tailoring the script, visuals, and voiceover to specific company messaging and brand identity.
What existing assets (logo, images, etc.) can I utilize in the 2D animation process?
Existing assets like logos, images, and product designs can be integrated into the animation for efficiency and brand consistency.
How can I find a reputable 2D animation studio or freelancer?
A reputable studio or freelancer should have a strong portfolio, clear communication processes, and a transparent pricing structure.
What questions should I ask a potential 2D animation provider?
Essential questions to ask providers include experience, portfolio, communication process, pricing structure, and revision policy.
How can I effectively brief a 2D animation team on my vision and requirements?
Effective briefing involves detailed briefs, visual references, and collaborative discussions to ensure a shared vision.
What is the process of scriptwriting for a 2D animated advertising video?
Scriptwriting involves understanding the message, target audience, and desired outcome to create an engaging and informative narrative.
What are some common mistakes to avoid when creating a 2D animated video?
Avoid overly complex visuals, unclear messaging, and inconsistent branding.
What are the best practices for using 2D animation in my specific industry?
Best practices vary by industry; research and adapt accordingly.
How can I use 2D animation to tell a compelling story about my brand or product?
2D animation can tell compelling brand and product stories by showcasing personality, highlighting benefits, and connecting with the target audience.
How to plan and optimize 2D Animated Advertising Videos?
Emotional Resonance: "People don't buy what you do, they buy why you do it." - Simon Sinek (paraphrased by Meredith Hill). Advids leverages this principle. For a non-profit client, we developed a 2D animated video showcasing their mission's impact through emotive storytelling. This led to a 15% rise in donations and increased volunteer applications.
Actionable: Connect with audience values by showcasing purpose and impact.
Story-Driven Engagement: "Great stories succeed because they are able to tap into the reader’s imagination and channel his or her existing emotions." - Jonah Sachs. Advids applied this to a healthcare client's video. By weaving a relatable narrative around patient experiences, we boosted viewer engagement by 30% and improved brand recall.
Actionable: Engage viewers by crafting narratives resonating with their experiences.
Simplicity and Clarity: "The job of a product is to solve a problem. If it doesn't do that, it doesn't matter how cool it is." - Benedict Evans. Advids embraced this for a tech client. Their complex product was explained through a simple, visually engaging 2D animated video, leading to a 25% increase in free trial sign-ups.
Actionable: Simplify complex information through clear visuals and concise messaging.
User-Centric Design: "Focus on the user and all else will follow." - Google's motto (often cited by Jake Knapp). Advids employed this philosophy for an e-commerce client. By incorporating user feedback into the 2D animated video's design and messaging, we saw a 18% lift in product sales.
Actionable: Prioritize user needs and preferences throughout the video creation process.
Value-Driven Content: "Marketing is about delivering value to your audience." - Sahil Sethi (paraphrased). Advids applied this to a real estate client. Their 2D animated video showcased property benefits and neighborhood highlights, resulting in a 22% increase in property inquiries.
Actionable: Provide valuable information that educates and empowers your audience.
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Why Advids for 2D Animated Advertising Video?
At Advids, we create exceptional 2D animated advertising videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids?
Experience & Trust: With 12+ years and over 3400 successful projects, we understand what makes a 2D animated advertising video truly effective. Industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise. Client-Focused Approach: Our dedication to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction through collaboration and clear communication, ensuring your vision is at the heart of every project. Proven Results: We've delivered over 300 impactful 2D animated advertising videos, helping businesses achieve their marketing goals through engaging and visually stunning animation.
The Advids 2D Animation Advantage:
Tailored Solutions: From explainer videos to character animations, we customize each 2D animated advertising video to reflect your brand, style, and target audience. Storytelling Expertise: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning 2D animated advertising videos that leave a lasting impression.
Partnering with Advids:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful 2D animated advertising videos that achieve your objectives.
Ready to unlock the potential of 2D Animated Advertising Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Advertising Video?
A 2D animated advertising video is a marketing tool that uses two-dimensional animation to create engaging and informative content for promoting products, services, or brands. Unlike live-action videos, 2D animation relies on digital illustrations and graphics to convey messages visually. 2D animation offers complete control over the visual elements, allowing for customization and brand consistency.
2D animated advertising videos are versatile and can be used for a wide range of marketing purposes, including product demonstrations, brand storytelling, explainer videos, testimonial videos, social media ads, educational content, and website content.
What do top 2D Animated Advertising Videos have in common?
Character Animation - A captivating way to bring your brand to life.
Motion Graphics - A dynamic way to showcase your product's features.
Visual Storytelling - A compelling way to engage your audience.
Whiteboard Animation - A creative way to explain complex concepts.
Visual Metaphors - A memorable way to connect with your audience.
Color Palette - A vibrant way to create a lasting impression.
Animation Style - A unique way to differentiate your brand.
Background Design - A creative way to set the scene.
Character Design - A memorable way to represent your brand.
Visual Hierarchy - A clear way to guide viewer attention.
Visual Transitions - A smooth way to move between scenes.
Visual Effects - A powerful way to enhance your video.
What makes 2D Animated Advertising Video effective?
A captivating way to make your brand stand out is through 2D animated advertising videos. These videos are driven by the power of visual storytelling, making complex concepts easier to understand and more engaging for viewers.
A successful approach to creating effective 2D animated advertising videos is to focus on visual storytelling. By using animation to bring your brand to life, you can create a memorable experience that resonates with your audience.
How long should your 2D Animated Advertising Video be?
A key consideration when creating a 2D animated advertising video is its length. The ideal length depends on the video's purpose and the platform where it will be shared.
A strategic approach to determining the right length is to consider the attention span of your target audience and the platform's best practices.
What is the primary goal of your video?
What is the average attention span of your target audience?
What are the platform's recommended video lengths?
How much information do you need to convey?
What is the pacing of your animation?
How long is the average attention span of your target audience?
What is the overall complexity of your message?
How to create 2D Animated Advertising videos?
The creation of a 2D animated advertising video involves a collaborative process that combines creative storytelling, technical expertise, and strategic planning.
A successful approach to creating these videos is to start with a clear understanding of your target audience, your brand's message, and the desired outcome.
Define your target audience
Develop a compelling script
Create a detailed storyboard
Choose an animation style
Design characters and visuals
Record voiceover and sound effects
Animate the storyboard
Add sound effects and music
Edit and refine the video
Optimize for different platforms
Promote your video
Track and analyze performance
Crafting Compelling Animated Stories
Your opening moments are crucial. Consider starting with a relatable problem that your target audience faces, a surprising statistic that highlights the issue, or even a humorous scenario that piques their interest. For example, a video promoting a productivity app could open with a character overwhelmed by a mountain of tasks, instantly resonating with busy professionals.
Develop Relatable Characters:
Characters are the heart of your story. Create characters that your audience can connect with – they should be engaging, have distinct personalities, and ideally, mirror the demographics and aspirations of your target market.
Establish a Clear Conflict:
Every good story needs conflict. This could be an external challenge your character faces or an internal struggle they need to overcome. The conflict creates tension and keeps the viewer invested in seeing how it resolves.
Provide a Satisfying Resolution:
After establishing the conflict, showcase how your product or service provides the solution. The resolution should be clear, concise, and leave the viewer with a sense of satisfaction.
Incorporate Humor or Emotion:
Injecting humor or emotion into your storyline can make it more memorable and impactful. Humor can make your video more shareable, while emotional Storytelling can forge a deeper connection with your audience.
Maintain a Consistent Tone:
The tone of your video should align with your brand identity and resonate with your target audience. Whether it's playful, serious, or informative, consistency is key.
Keep the Story Concise:
Respect your viewers' time. Get to the point quickly and avoid unnecessary fluff. Aim for a concise narrative that delivers your message effectively within a reasonable timeframe.
End with a Call to Action:
Clearly tell your viewers what you want them to do next. Whether it's visiting your website, signing up for a free trial, or following you on social media, a Strong Call to Action is essential for driving conversions.
Unleashing the Power of Animation in Product Launches
2D Animation: A Powerful Tool for Connecting with Your Audience
2D animation offers a unique opportunity to visually and emotionally connect with your audience by directly addressing their pain points.
Visualize the Problem
Use animation to vividly illustrate the challenges your target audience faces. This could involve showing a character struggling with a specific task, depicting a frustrating situation, or using Visual Metaphors to represent the problem.
Demonstrate the Solution
Once you've established the problem, showcase how your product or service provides the solution. Animation allows you to demonstrate the functionality and benefits of your offering in a clear and engaging way. For example, a software company could use animation to show how their platform simplifies complex workflows.
Emphasize the Benefits
Don't just tell viewers about the benefits – show them. Use animation to visually represent the positive outcomes of using your product or service. This could involve showing a character achieving their goals, experiencing increased productivity, or enjoying a better quality of life.
Build Empathy with Viewers
Use character expressions, body language, and relatable scenarios to create an Emotional Connection with your audience. When viewers see themselves reflected in your animation, they're more likely to be receptive to your message.
Offer a Clear Path Forward
Once you've addressed the pain points and showcased the benefits, provide a clear call to action. Guide viewers on the next steps they can take to experience the solution for themselves.
Crafting Compelling Animated Stories
2D animation offers a flexible canvas for various narrative structures, each with its own strengths in engaging viewers and conveying your message.
Linear Narrative
This is the most traditional storytelling approach, following a chronological sequence of events with a clear beginning, middle, and end. It's effective for showcasing product demonstrations or explaining complex concepts in a step-by-step manner.
Non-Linear Narrative
This approach breaks free from chronological order, using flashbacks, dream sequences, or multiple perspectives to tell a more complex or intriguing story. It can be effective for creating a sense of mystery or intrigue around your brand.
Episodic Narrative
This involves creating a series of short, interconnected videos that unfold a larger story over time. This approach is ideal for building Brand Awareness and engagement, as each episode can leave viewers wanting more.
Character-Driven Narrative
This focuses on the journey and development of a central character. Viewers connect with the character's struggles and triumphs, making the message more relatable and impactful.
Concept-Driven Narrative
This type of narrative revolves around a central theme or idea rather than a specific character. It's effective for conveying abstract concepts or promoting a brand's values and mission.
Engaging Customers at Every Stage
2D Animated Videos can be strategically placed at various touchpoints throughout the customer journey to enhance engagement and drive desired outcomes.
Awareness Stage: Introduce your brand and Capture Attention with Engaging Videos on social media, website banners, or pre-roll ads.
Consideration Stage: Provide in-depth product demos, explainer videos, or comparison videos on your website or Landing Pages to educate potential customers.
Decision Stage: Showcase customer testimonials, case studies, or product reviews through videos to Build Trust and encourage conversions.
Action Stage: Use videos in email marketing campaigns or on checkout pages to reinforce the Value Proposition and encourage immediate action.
Retention Stage: Offer tutorial videos, FAQ videos, or personalized welcome videos to onboard new customers and improve customer satisfaction.
Maximize Your Launch Video's Impact
2D animated videos are versatile assets that can be seamlessly integrated across various marketing channels to maximize reach and impact.
Use the Video Across Platforms:
Share your video on all relevant platforms, including your website, social media channels (YouTube, Facebook, Instagram, LinkedIn), and even in email marketing campaigns.
Promote the Video on Social Media:
Create engaging social media posts that highlight snippets of your video, behind-the-scenes footage, or key takeaways.
Use relevant hashtags to increase visibility and reach a wider audience.
Embed the Video on Your Website:
Feature the video prominently on your website's homepage, landing pages, or product pages.
This can Increase Engagement and provide visitors with a more dynamic and informative experience.
Include the Video in Email Campaigns:
Embed the video or a link to it in your email newsletters or promotional emails.
This can boost click-through rates and make your emails more engaging.
Share the Video with Influencers:
Partner with relevant influencers in your industry to share your video with their followers.
This can expand your reach and build credibility for your brand.
Hook Your Viewers in Seconds
The first few seconds of your video are critical. A captivating hook can make the difference between a viewer staying engaged or clicking away. Here are some proven strategies to grab attention and keep viewers watching:
Start with a Question
Pose a thought-provoking question that directly relates to your target audience's needs or challenges. This immediately draws them in and encourages them to seek the answer within your video.
Example: Are you tired of feeling overwhelmed by your to-do list?
Use a Surprising Statistic
Present a shocking or intriguing statistic that highlights the problem your product or service solves. This can grab attention and establish the importance of your message.
Example: Did you know that 90% of people struggle with procrastination?
Show a Relatable Problem
Visually depict a common problem that your target audience faces. This creates an instant connection and makes them want to see how you offer a solution.
Example: Show a frustrated person struggling to organize their cluttered desk.
Create a Sense of Urgency
Use phrases like limited time offer or don't miss out to encourage viewers to take action immediately. This can be particularly effective for promotional videos.
Example: This offer ends in 24 hours!
Use Humor or Emotion
A well-placed joke or an emotionally resonant scene can quickly capture attention and make your video more memorable.
Example: A funny skit about the struggles of online dating, followed by a solution offered by your dating app.
Remember, the key is to make your opening seconds engaging and relevant to your target audience. By using these strategies, you can increase your chances of keeping viewers hooked and watching your entire video.
Funnel Your Launch Videos for Success
Awareness Stage: Focus on introducing your brand and highlighting a general problem that your product or service solves. Keep the message broad and aim to pique viewer interest.
Consideration Stage: Provide more detailed information about your product or service and how it addresses specific customer needs. Showcase its features and benefits in a clear and engaging way.
Decision Stage: Address any remaining doubts or objections that potential customers might have. Provide social proof, such as customer Testimonials or case studies, to build trust and credibility.
Action Stage: Encourage viewers to take the desired action, such as making a purchase, requesting a demo, or signing up for a free trial. Make the call to action clear, concise, and compelling.
Crafting Captivating Animated Ads
A high-quality 2D animated advertising video is a combination of technical excellence and creative storytelling.
Professional Animation
Smooth animation, well-designed characters, and a visually appealing style are essential for creating a professional and engaging video.
Clear Audio and Voiceover
High-quality audio, including a clear and professional voiceover, is crucial for conveying your message effectively and enhancing the viewer experience.
Compelling Script and Storyboard
A well-written script and a detailed storyboard are the foundation of a successful animated video. They ensure a clear narrative flow and engaging visuals.
Engaging Visuals and Characters
Use vibrant colors, dynamic animation, and memorable characters to capture viewer attention and keep them engaged throughout the video.
Strong Call to Action
Clearly communicate the desired action you want viewers to take after watching the video. This could be visiting your website, making a purchase, or signing up for a newsletter.
Convert Viewers into Customers with 2D Ads
2D animated videos can be powerful tools for capturing leads and boosting sales by presenting your product or service in a compelling and persuasive way.
Include a Clear Call to Action: Tell viewers exactly what you want them to do next. Whether it's visiting your website, requesting a demo, or making a purchase, a Clear Call to Action is essential for driving conversions.
Offer a Lead Magnet: Provide viewers with an incentive to share their contact information, such as a free e-book, a discount code, or access to exclusive content. This can help you build your email list and nurture leads.
Track Video Performance: Monitor key metrics such as video views, engagement rate, click-through rate, and conversion rate to understand what's working and what can be improved.
Optimize for Conversions: Use A/B testing to experiment with different video elements, such as the call to action, the length of the video, or the visuals, to optimize for conversions.
Use Targeted Advertising: Run targeted ad campaigns on social media or other platforms to reach specific demographics and interests that are most likely to be interested in your product or service.
B2B Animation: Engaging Your Audience
2D animation offers a versatile toolkit for B2B marketers to engage their target audience and achieve specific marketing objectives.
Explainer Videos
Simplify complex products or services with Engaging Visuals and clear explanations. For example, a SaaS company can use animation to demonstrate how their software solves a specific business challenge.
Testimonial Videos
Showcase the positive experiences of your existing clients through animated interviews or case studies. This builds trust and credibility for your brand.
Case Study Videos
Dive deeper into specific client successes, highlighting the challenges, solutions, and results achieved through your product or service.
Product Demo Videos
Visually demonstrate the features and functionality of your product in a clear and engaging way. Animation allows you to showcase complex functionalities that might be difficult to explain with live-action footage.
Animated Commercials
Create memorable and impactful commercials that promote your brand and its key messages. Animation allows you to tell stories, evoke emotions, and create a unique brand identity.
How 2D animated advertising video examples are curated?
We dove deep into 2D animated advertising videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated advertising videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its integration within the animation. 7.Brand Alignment Determining video alignment with brand message, identity, and target audience appeal. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated advertising video examples 2024, n=10000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
