Imagine your message, not lost in the noise, but resonating deeply with your audience. I am here today to show you how. In this article, what we'll explore is the transformative power of 2D animated promo videos. We'll uncover how these engaging visuals can cut through the clutter and connect with your customers on an emotional level, driving growth and boosting conversions. Our journey begins with some impressive statistics that demonstrate the effectiveness of this powerful medium.
Top 3 performing B2B content assets in 2023 were case studies/customer stories, videos, and thought leadership e-books/white papers.
Videos are 50% more likely to appear on the first page of search engine results.
45% of companies want to create more product videos to showcase their products and expertise in 2024.
These figures reveal a clear trend: video is king, and demand is only growing. 2D animated promo videos offer a dynamic solution, combining engaging visuals with compelling narratives to capture attention and drive conversions. We've curated 30 Powerful 2D Animated Promo Video examples that immediately commanded our attention and generated excitement.
We admire the clever use of 2D animated video for branding in this engaging piece by Dun & Bradstreet. It beautifully illustrates the overwhelming nature of data and the challenges businesses face in managing it effectively. The video's aesthetic is both clean and modern, with simple animations making complex concepts easily digestible. In the close-ups of characters interacting with dashboards and graphs, we feel their frustration and confusion, highlighting the need for a unified data approach.
This frustration is met with a confident solution: Dun & Bradstreet's Master Data Management practice. The visuals shift to depict a streamlined, optimized data flow, represented by vibrant colors and fluid transitions. We love how this creates a clear contrast between the chaotic before and the efficient after, emphasizing the value proposition of Dun & Bradstreet's offering.
What We Can Learn
Illustrate your solution's impact with a clear "before & after," boosting viewer understanding.
PepsiCo is working to make their packaging one hundred percent recyclable, compostable, or biodegradable by 2025. This video explains the benefits, certification systems, and proper disposal practices of compostable packaging.
Video Design - This 2D Animation Promo Video uses a clean and simple design style, with a predominantly light yellow background and a bright color palette. The graphics are colorful and engaging, with a cartoonish aesthetic. The video uses a consistent style throughout, with clean lines, bright colors, and a whimsical tone.
The video effectively communicates the benefits of compostable packaging, with illustrations of worms breaking down packaging in the soil and showing the rich soil with plants growing as a result. The graphics clearly demonstrate the process of composting, while the playful tone and engaging animations help keep viewers engaged. The simple design style helps to make complex information accessible to a wide audience, and the clear visuals and animated sequences help to further simplify the process.
In the digital realm of cybersecurity, the challenges of cloud environments can seem insurmountable. This 2D animated promo video masterfully tackles this by showcasing Palo Alto Networks' flexible consumption model as a beacon of simplicity. The animations clean aesthetic and engaging isometric 3D style make complex concepts like credit-based allocation and elastic firewall sizing easily digestible.
The video's impact lies in its ability to translate technical jargon into visually compelling metaphors. Seeing the firewall expand and contract like building blocks resonates with the viewer, effectively illustrating the power and flexibility of Palo Alto's offering. This 2D Animated Promo Video, with its concise messaging and polished visuals, is a brilliant example of how animation can communicate complex solutions with clarity and impact.
What We Can Learn
Translate jargon into clear visuals. viewers connect better with what they see.
The FireMon Automation takes center stage in this captivating 2D animated promo video, showcasing its prowess in cybersecurity. We all appreciate the smart use of an isometric perspective, adding depth and visual interest to the dynamic animation of various technical elements. The vibrant color palette adds another layer of appeal, creating a modern and engaging aesthetic.
The four levels of automation are cleverly visualized as a tiered platform, illustrating the progressive journey toward enhanced security. The concise text descriptions perfectly complement the visuals, clearly explaining each stage's benefits. FireMon Automation's ability to enhance speed and lower security risk is convincingly portrayed, prompting viewers to embrace this innovative solution.
What We Can Learn
Clear visuals + concise text = instant understanding, driving engagement.
Logicom is a distribution company that offers full-stack IT solutions to businesses. The video is designed to explain the value proposition of the Logicom Cisco Meraki partnership.
Video Design - This Business Promotional Video uses simple animations and a clean visual style to illustrate the points of the video narrative. It features a green color palette and clear graphics. Simple line icons are used throughout the video. The use of visual metaphors and illustrations effectively convey the complexity of cloud-based IT solutions in a simple and engaging way.
The video is designed to highlight the challenges of cloud computing for modern businesses and position Logicom as a solution provider. The visual style of the video is able to effectively communicate the objective of the video. The use of simple and accessible graphics helps to convey the complex subject matter in a way that is easily understood by a wide audience. The overall tone of the video is informative and professional. The video effectively drives the video goal by highlighting the benefits of Logicom Cisco Meraki partnership.
Western Digital is a company that focuses on storage solutions. The automotive storage market is growing rapidly, and it needs durable storage solutions that can support new applications and prevent costly recalls.
Video Design - This 2D Animation Promo Video is simple and easy to understand. The visuals use bright colors, minimalist design, and simple animation, which keeps the focus on the data and the message being conveyed. The clean design style and the graphics highlight the reliability and efficiency of their storage solutions.
The visuals effectively communicate the goal of increasing visibility into automotive data. The animation depicts the insights that can be derived from analyzing this data, demonstrating the value and benefits of using their storage solutions. The tone of the video is professional and optimistic.
OpenTextâ„¢ is a software company that offers a solution for improving IT service management (ITSM). The video is designed to highlight the benefits of OpenText IT Operations Aviator, a new generative AI chatbot that aims to enhance the user experience, reduce support costs, and free up overburdened agents.
Video Design - The video is a dynamic 2D Animated Promo Video that introduces the OpenText AI chatbot called Aviator. Using bright and vibrant color schemes, the video visually showcases the AI solution's capabilities. It highlights the frustrated faces of users struggling with inefficient systems. In contrast, the video then presents the friendly interface of the AI chatbot with a confident and professional tone, creating a sense of trust and relief.
The video's animated design successfully communicates the benefits of using the OpenText AI chatbot. The visuals effectively convey the challenges users face with traditional support systems. The smooth animations and clean graphic design represent the ease of using Aviator. The video's tone is professional and informative, highlighting the solution's potential to simplify the ITSM process. The overall visual style emphasizes the user-centric approach and the potential of AI technology to elevate the customer experience.
We admire this elegant 2D animated promo video for CSL. It effortlessly weaves a century of scientific breakthroughs into a compelling narrative of innovation and global reach. The visuals are crisp and engaging, using a minimalist design that avoids unnecessary clutter.
The smooth transitions and subtle animations enhance the storytelling, while the upbeat music creates a sense of optimism and progress. We love the strategic use of visual metaphors, like the DNA strand symbolizing innovation and the globe representing CSL's extensive network. It's an inspiring example of how 2D animation can be used to communicate complex information in a clear and captivating way.
What We Can Learn
Visual metaphors make abstract concepts relatable, creating a lasting impression.
Clever Devices is a company that provides electric vehicle management systems. The video is designed to introduce the viewer to Clever Devices’ EVMS system.
Video Design - Clever Devices uses a clean and minimalistic design style. The video features clean graphics, simple animations, and a straightforward layout. The video uses a bold blue and gray color palette that evokes a sense of trustworthiness and innovation.
The video design is similar to other Startup Animated Promo Video style videos. The video makes use of flat design and vector graphics, which are widely used in promotional videos. The simplicity of the graphics allows viewers to quickly understand the message, and the video overall, makes a strong first impression. The animation in the video is simple, yet engaging, and it helps to keep viewers interested. The video uses a fast-paced tempo, which is a common technique in startup promotional videos. The overall design of the video is modern and sleek. This video is a great example of a Startup Animated Promo Video that effectively communicates the value proposition of a product. The video's concise and clear messaging effectively conveys the company's EVMS solution. The simple, yet engaging animations help to explain the EVMS system while keeping the viewer interested.
The tone of the video is professional and confident. The visuals effectively communicate that Clever Devices is a company that is innovative and reliable. The video uses a simple yet effective animated style that is easy to understand. The video successfully positions Clever Devices as the leading provider of EVMS solutions.
We admire how this 2D animated promo video effortlessly captures the essence of Genesys Customer Success. The use of a relatable journey metaphor, clean design, and vibrant colors immediately draws us in. Were guided through each stage of the process, from initial planning to ongoing support, with a focus on the personalized approach and dedicated guidance of the CSM.
The video seamlessly showcases Genesys commitment to not just providing technology, but a comprehensive partnership focused on achieving tangible business outcomes. The symbolic representation of a sailboat evolving into a yacht perfectly illustrates the potential for growth and the long-term value of the Genesys Customer Success plan. It inspires us to consider a similar approach for our own projects.
What We Can Learn
Craft a personalized narrative that resonates with your target audience, sparking interest.
Avast Business patch management is a solution that addresses the issue of poor patch management, which can lead to data breaches, downtime, and revenue loss. This video is designed to introduce this solution, highlight its benefits and encourage viewers to learn more.
Video Design - The video employs a clean and modern animated style. Bright, contrasting colors, including orange, red, and blue are used to emphasize the seriousness of vulnerabilities and the effectiveness of Avast Business's solution. Isometric illustrations of desktops, laptops, and smartphones show how Avast Business patch management can protect devices across multiple platforms.
The use of bold colors and simple, dynamic animations create an engaging and impactful Animated Company Promo Video that effectively communicates the value proposition of Avast Business's patch management solution. The tone of the video is serious and informative, highlighting the importance of proactive cybersecurity measures, while conveying a message of confidence and security in the Avast Business solution.
From the first frame, this 2D animation promo video for HR Acuity captures our attention with its compelling visuals and concise messaging. The video highlights the importance of a safe and respectful work environment while showcasing how HR Acuity tackles issues like harassment and discrimination. The dynamic animations, clear icons, and smooth transitions make it easy to understand the platforms capabilities.
We all appreciate how the video showcases the value of HR Acuity by focusing on trend analysis and prevention, creating a narrative of proactive risk management. The concise presentation of information, combined with the upbeat music and clean design, makes this video a fantastic example of how to effectively promote complex software solutions.
What We Can Learn
Maintain a consistent brand voice; create a memorable experience.
In todays saturated media world, it can be challenging to connect with patients who need targeted information about medications. We love this 2D animated promo video showcasing Rx EDGE's ingenious solution: Solutions at the Shelf, a network of strategically placed in-pharmacy dispensers. By providing information at the point of purchase, they empower patients like Dave to seek effective relief for their health concerns.
The video's charm lies in its simplicity and relatability. We all see how Dave's initial discomfort leads him to search for solutions. His interaction with the dispenser and the subsequent visit to his doctor highlights the power of timely information delivery. The vibrant color palette and catchy music add to the video's overall appeal, making it a memorable experience.
What We Can Learn
Create a memorable character viewers connect with, increasing engagement and brand recall.
14. Schneider Electric Simple 2D Promo Video - Generate leads implicitly
In this 2D Animated Promo Video, we admire how Schneider Electric showcases the power of data in transforming electrical systems. The video beautifully illustrates the seamless integration of IoT, cloud, and AI, taking viewers on a journey from a confused worker in an electrical room to a highly optimized and efficient system. We love the simple yet effective visuals, demonstrating how EcoStruxure empowers businesses to improve continuity of service, optimize maintenance, and enhance safety through data-driven insights.
The video's clever use of QR codes and mobile apps emphasizes the accessibility of crucial information, while the cloud computing and AI components underscore the platform's advanced capabilities. This powerful combination of user-friendly technology and intelligent data analysis is conveyed with a clean and modern aesthetic, making complex concepts easily digestible. Schneider Electric's 2D Animated Promo Video clearly demonstrates the value of EcoStruxure, inspiring businesses to embrace data-driven solutions for a smarter and more efficient future.
What We Can Learn
Tell a story with your animation, connecting emotionally and inspiring action.
The Syncsort team understands the frustration of dealing with complex data management systems. It can be time-consuming, costly, and difficult to navigate. However, the team is here to change that, by offering a 2D Animated Promo Video that showcases the power of their cloud data management capabilities.
Imagine a future where data can be accessed anywhere, anytime, seamlessly integrated across different platforms. With Syncsort, this isn't a dream it's a reality. The video highlights the efficiency of cloud migration and the ability to leverage leading cross-platform capabilities. This, in turn, results in increased business agility and scalability, allowing you to overcome any challenge thrown your way.
What We Can Learn
Incorporate clear call-to-actions to guide viewers towards your website.
Were instantly captivated by the relatable scenario of supplier collaboration in this sleek 2D animation promo video. The video flawlessly highlights the importance of quality control in new product development using relatable characters and simple, elegant visual metaphors. Siemens Supplier Quality Hub is shown as the perfect solution, effortlessly managing complaints and data exchange.
We love how the UI is intuitively designed and neatly demonstrated, making complex features easy to grasp. This 2D animation effortlessly showcases the software's power in boosting quality processes, ultimately making a compelling case for Siemens software. The smooth transitions and upbeat music further enhance the visual appeal, leaving us inspired to enhance our own workflows.
What We Can Learn
Simplify complex processes with clear visuals, boosting viewer understanding and engagement.
The opening scene with the animated hourglass, overflowing with data points, immediately captivates the viewer with a stark visual representation of a common pain point for customer support managers. The video seamlessly transitions into a relatable scenario, highlighting the challenges of retrieving crucial information from long, tedious call recordings, leaving viewers nodding in understanding.
The focus shifts to the innovative solution, post-call transcripts, delivered through a combination of clean visuals, compelling graphics, and a confident voice-over. The 2D Animated Promo Video expertly demonstrates how easily the new feature allows for instant access to key information, empowering managers to resolve queries with unprecedented efficiency.
What We Can Learn
Keep it concise. every second counts in grabbing attention.
In this impactful 2D animated promo video, we witness how AdHive is transforming influencer video marketing. The visualization of a complex process being simplified through a robotic handshake is a brilliant touch, immediately grabbing our attention. This clear and concise message resonates deeply.
The smart integration of tablet and laptop mockups gives us a tangible glimpse into AdHives user-friendly platform, demonstrating its practical application. We all appreciate the seamless flow of the animation and how the message conveys the value for both advertisers and bloggers.
What We Can Learn
Animate a problem-solution scenario, demonstrating your product's effectiveness and building credibility.
Ateme+ is a software-as-a-service solution that provides the tools to help keep viewers engaged today and in the future. The video is designed to introduce the Ateme+ solution and how it works.
Video Design - The video utilizes simple, yet captivating animation to communicate the core value of the Ateme+ solution. The use of minimal colors and animated graphics help to maintain a clean and uncluttered aesthetic that is consistent throughout the video. The style makes this a good 2D Animated Promo Video as it is able to quickly convey the concept of un-tangling complexity and high-quality experience without being overwhelming.
The visual design of the video is successful in communicating the core objective of the video, which is to introduce the Ateme+ SaaS solution and convey the ease of use and the high-quality experience the service provides. The tone of the video is optimistic and confident, which helps to convey the brand's commitment to providing a reliable and cutting-edge solution for its customers.
PointClickCare is a solution that helps Case Managers make informed decisions. This video is designed to introduce the product and highlight its key features.
Video Design - The video utilizes a clean and simple animation style. The graphics are clear and easy to understand. The bold color choices and use of icons make it a good Business Promotion Video.
The visual style of the video effectively communicates the product's ability to streamline and improve care coordination. The use of the green background and animated icons evokes a positive and reassuring tone. The animation of documents and information being shared between different healthcare facilities visually showcases the smooth and transparent care coordination that Harmony facilitates.
In a world dominated by complex financial systems, this 2D animated promo video emerges as a breath of fresh air. The video opens with an engaging animation of a white dot traversing a field of floating triangles, instantly drawing the viewer in. This visual metaphor cleverly represents the ease with which DeFi can navigate the often cumbersome world of traditional finance.
The transition to the DeFi title card, set against a calming blue backdrop, further establishes the modern and user-friendly nature of decentralized finance. The video effectively uses vibrant, yet minimalist visuals, combined with upbeat electronic music, to convey a sense of innovation and accessibility. This makes a compelling case for DeFi as a viable, and perhaps even preferable, alternative to conventional financial systems.
What We Can Learn
Storytelling through animation grabs attention, driving conversions.
This video is designed to explain how Google's network handles web traffic across a global scale. The goal is to showcase the technology behind Google's reliable service for Google Cloud.
Video Design - This is a well-designed Explainer Promotional Video. The use of simple, clean, flat graphic illustrations, along with bright colors, helps to break down complex topics into easily digestible pieces. The visual design is clean and engaging, with a focus on easy-to-understand images that support the narrative. The visuals seamlessly flow with the audio, highlighting the core points of the video. This is a simple yet effective style.
The use of colorful visuals and animation helps communicate the scale and complexity of the network. It also helps create a lighthearted and informative tone, making the video engaging for a wide audience. The video is not meant to be a technical deep dive, but rather a general overview, making it suitable for a variety of audiences interested in learning more about Google Cloud.
We appreciate this 2D animation promo video's ability to resonate with the daily struggles of IT professionals. It effectively visualizes the growing number of endpoint security issues in modern work environments. ManageEngine Endpoint Central emerges as a savior, offering a unified platform to tackle these challenges head-on.
The demo seamlessly guides us through various features, from threat management to remote troubleshooting. We love the way it showcases Endpoint Central's intuitive interface and its power to streamline complex IT tasks. This video serves as a shining example of how effective storytelling, coupled with appealing animation, can transform a software demo into a compelling narrative.
What We Can Learn
Let your animation tell a story, making the software's benefits memorable and engaging.
Segment helps companies connect their data to marketing and analytics tools. This video is designed to explain the platform to a potential customer, using simple, easy-to-understand language.
Video Design - This 2D Animation Promo Video uses a clean design style with a minimalist color palette. The graphics are simple and uncluttered, with clear call-outs to highlight key features. The style is fresh, modern, and easy to understand.
A combination of animated elements and still graphics create an engaging visual flow, capturing the attention of the viewer. This style of animation is effective in illustrating the complex process of data management, making it readily understandable. The overall tone is informative and professional, aiming to make the product appear user-friendly and efficient.
The sleek 2D animation and the concise voiceover make this promo video for Citrix DaaS especially compelling. We all understand the anxieties around cloud security, and this video immediately addresses them, highlighting Citrix's robust protective measures.
The visuals cleverly depict complex technical concepts like adaptive authentication and hybrid cloud models with effortless clarity. This videos strength lies in its ability to simplify technical jargon and create a clear, concise, and visually engaging narrative around secure cloud solutions.
What We Can Learn
Address viewer anxieties directly; build confidence in your solution.
Back Market is a global marketplace that sells refurbished phones and other tech devices. This video is designed to promote the company and its sustainable mission.
Video Design - The video uses sharp graphic visuals and a modern, sleek design to create a Corporate Promotional Video that is both informative and stylish. The animation style highlights the phone, showcasing its features and design while simultaneously displaying the benefits of refurbished tech. The video's black background helps to emphasize the phone's sleek design, further enhancing the overall visual appeal. The dark background and vibrant green text create a striking contrast, drawing the viewer's attention to the key messages and information.
The video effectively communicates the company's goal of promoting sustainable technology. By juxtaposing images of e-waste with sleek phone designs and the tagline A more sustainable phone is coming, the video highlights the environmental impact of tech waste and presents Back Market as a solution to the problem. The overall tone is confident and optimistic, emphasizing the positive aspects of buying refurbished phones and encouraging viewers to consider a more sustainable option. This approach helps to establish the brand as a leader in the sustainable tech market.
Audaces is a software solution for fashion designers, enabling them to create designs, technical sheets and pre-costing automatically. This video is designed to showcase how Audaces simplifies the development of collections and delivers a design experience.
Video Design - This 2D Animated Promo Video is designed in a modern and minimalist style with a focus on showcasing the Audaces software features. A bright, vibrant color palette and animated transitions are used to grab the user's attention. The interface is shown in a clean and simple manner, demonstrating the ease of use and user-friendliness of the Audaces software.
The minimalist style, bold text, and clear visuals of the video help communicate the ease of use, accuracy, and time-saving benefits of the software. The overall tone of the video is informative and engaging, as the focus is on highlighting the features and capabilities of Audaces to a target audience of fashion designers.
The GOAT analogy strikes a chord, showcasing Alation's leading position in data intelligence. We love the modern 2D animated style and how it seamlessly integrates with the vibrant brand colors. The stadium visual, adorned with accolades, cleverly communicates the widespread recognition Alation has earned over the last ten years.
This 2D animated promo video is a slam dunk, showcasing expertise and establishing a trusted authority in the field. Alations impactful storytelling and dynamic graphics create a compelling narrative, solidifying its position as the ultimate choice for data management.
What We Can Learn
Integrate your brand seamlessly into the animation.
Boyd is a global leader in engineering materials and thermal solutions. This video is designed to showcase Boyd's legacy of innovation and highlight its capabilities in solving complex engineering challenges.
Video Design - This 2D Animated Promo Video uses a variety of visually appealing graphics, including 3D models of spacecraft, cars, and manufacturing processes. The video utilizes a clean, modern design aesthetic, incorporating a blend of still images and animated sequences. These graphics illustrate Boyd's commitment to sustainable technology and its success in developing innovative solutions.
The video's visual design is effective in communicating Boyd's key message: it is a trusted innovator that helps its customers achieve their most ambitious goals. The video utilizes a tone of confidence and expertise, while showcasing the company's commitment to cutting-edge technology. The use of diverse visuals, such as space exploration and futuristic vehicles, helps to engage the viewer and underscore Boyd's expertise in pushing the boundaries of innovation.
PerkinElmer is a company focused on pushing the boundaries of science and helping customers achieve greater understanding. This video is designed to highlight their 85 years of experience and dedication to scientific advancement.
Video Design - The video employs a striking 2D Animated Promo Video style. It incorporates a vibrant color palette and clean typography, creating a sleek and modern visual language. Dynamic transitions and fast-paced visuals keep the audience engaged and energized. This video style effectively conveys the innovative nature of PerkinElmer and their commitment to delivering cutting-edge solutions for their customers.
The video's visual design reinforces PerkinElmer's brand values of progress and scientific excellence. It's energetic tone and use of bold graphics speak to the company's commitment to innovation and the pursuit of knowledge. The use of 2D animated imagery further elevates the video's modern aesthetic and underscores the brand's dedication to pushing scientific boundaries. This approach creates a powerful and memorable visual experience that effectively communicates PerkinElmer's message of scientific progress.
FAQ
How can 2D animation help me explain my complex product simply?
2D animation clarifies complex products by visually highlighting key features and benefits through engaging narratives. This simplifies understanding and boosts audience engagement.
What are the different styles of 2D animation, and which one suits my brand's personality?
Different 2D animation styles cater to various brand personalities. Whiteboard animation suits educational content, while character-driven styles engage younger demographics. Choose a style that aligns with your brand identity and target audience.
How much does it typically cost to produce a professional 2D animated promo video?
Professional 2D animated promo videos typically cost between $1,000 and $6,000 for a 60-second video, depending on complexity and style.
What is the typical production timeline for a 2D animated promo video?
Production timelines for 2D animated promo videos generally range from 3-8 weeks, influenced by project scope, revisions, and studio availability.
How are other companies in my industry using 2D animation for promotion?
Companies leverage 2D animation for product demos, explainer videos, social media content, and brand storytelling across various industries.
What are the key benefits of using 2D animation for my marketing funnel?
2D animation benefits marketing funnels by increasing engagement, improving comprehension, and driving conversions at different stages.
How can I adapt a 2D animated video example to fit my specific company message?
Adapting a 2D animated video example involves customizing the script, visuals, and voiceover to align with your specific company message and branding.
What existing assets (logo, branding guidelines, etc.) can I use in my 2D animated video?
Existing assets like logos, brand guidelines, product images, and marketing copy can be integrated into your 2D animated video for brand consistency.
What kind of story can I tell with 2D animation to engage my prospects?
Effective 2D animation tells stories that resonate with your target audience, showcasing your product's value proposition and addressing customer pain points.
How can I use 2D animation to highlight the unique selling points of my product/service?
Highlight unique selling points through dynamic visuals and clear messaging, making your product/service memorable and differentiating it from competitors.
What are the best practices for scripting a 2D animated promo video?
Best practices for scripting include a clear message, concise language, engaging visuals, and a strong call to action tailored to your target audience.
How can I find a reputable 2D animation studio to work with?
Finding a reputable studio involves researching portfolios, client testimonials, industry experience, and production process.
What questions should I ask a potential 2D animation studio?
Ask potential studios about their experience, pricing structure, revision policy, communication methods, and team expertise.
How can I provide effective feedback during the animation production process?
Effective feedback involves clear communication, specific suggestions, visual references, and constructive criticism throughout the production process.
What are the common mistakes to avoid when creating a 2D animated promo video?
Common mistakes include unclear messaging, overly complex visuals, neglecting the target audience, and poor audio quality.
How to plan and optimize 2D Animated Promo Videos?
Creative Storytelling: "We need to stop interrupting what people are interested in and be what people are interested in." - Craig Davis, Former Chief Creative Officer, Publicis Worldwide. Advids applied this principle for a healthcare client. Their 2D animated promo video, designed as a patient journey, saw a 15% rise in appointment bookings.
Actionable: Captivate your audience with compelling narratives and visuals.
Streamlined Simplicity: "Simplicity is the ultimate sophistication." - Shigeo Shingo, Industrial Engineer. Advids embraced this for a tech startup client. Their 2D animated promo video, explaining a complex product simply, boosted website traffic by 25%.
Actionable: Communicate clearly and concisely, avoiding jargon and complexity.
Positioning Power: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford, Positioning Expert. Advids used this for a food delivery client. Their 2D animated promo video, highlighting unique selling propositions, increased app downloads by 30%.
Actionable: Define a clear and compelling value proposition for your product.
Brand Resonance: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." - Judie Lannon, Brand Planning Expert. Advids leveraged this for a fashion client. Their 2D animated promo video, reflecting brand personality, led to a 10% increase in brand awareness.
Actionable: Infuse your brand's personality and values into your video content.
Visual Impact: "Design is about making communication visible." - Nancy Duarte, Visual Communication & Storytelling Expert. Advids applied this for a gaming client. Their visually stunning 2D animated promo video increased game registrations by 40%.
Actionable: Use visuals to enhance storytelling and create a memorable experience.
Why Advids for 2D Animated Promo Video?
At Advids, we create high-quality, original 2D animated promo videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Transform Your Ideas into Engaging Animated Experiences:
Customized 2D Animated Promo Video Solutions: From explainer videos and character animations to marketing videos and beyond, we tailor each project to your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a 2D animated promo video truly effective. We've produced between 185 and 470 successful 2D animated promo videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to tell their stories through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Leveraging Technology and Strategic Communication:
Cutting-Edge 2D Animated Promo Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to develop impactful 2D animated promo videos.
Ready to unlock the potential of 2D Animated Promo Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Promo Video?
A 2D animated promo video is a marketing tool that uses two-dimensional animation to promote a product, service, or brand. It's a versatile and engaging way to bring your brand's story to life, showcasing your unique selling proposition and connecting with your target audience on an emotional level.
2D animated promo videos are used across various marketing channels, including websites, social media, email campaigns, and even at industry events. They can be used to explain complex concepts, showcase product features, tell brand stories, and drive conversions.
What do top 2D Animated Promo Videos have in common?
Character Animation - Expressive characters drive the narrative.
Motion Graphics - Animated text and shapes convey information dynamically.
Visual Storytelling - Engaging visuals create a compelling narrative.
Clear Call to Action - Prompts viewers to take action, such as visiting a website or making a purchase.
Brand Consistency - Aligns with the brand's visual identity and messaging.
Targeted Messaging - Tailored to the specific needs and interests of the target audience.
Compelling Narrative - Engages viewers and leaves a lasting impression.
Visual Hierarchy - Guides viewers' attention to key elements.
Dynamic Pacing - Keeps viewers engaged with quick cuts and transitions.
Color Palette - Reflects the brand's personality and values.
Animation Style - Aligns with the brand's tone and voice.
Visual Effects - Enhance the visual appeal and storytelling.
What makes 2D Animated Promo Video effective?
A captivating 2D animated promo video is a powerful tool for engaging viewers and achieving marketing goals. The effectiveness of these videos is driven by a combination of creative elements and strategic planning.
A key aspect of creating engaging 2D animated promo videos is to design them to tell a compelling story. This involves crafting a narrative that resonates with the target audience, using visuals to bring the story to life, and incorporating a clear call to action to encourage viewers to take the next step.
Methods for creating effective 2D animated promo videos include using high-quality animation, incorporating dynamic pacing and transitions, and ensuring that the video aligns with the brand's visual identity and messaging. By focusing on these elements, you can create a video that captures attention, communicates your message effectively, and leaves a lasting impression on viewers.
How long should your 2D Animated Promo Video be?
The ideal length of a 2D animated promo video is a crucial consideration. It's a balancing act between capturing attention and conveying your message effectively.
A well-structured 2D animated promo video should be concise and to the point, avoiding unnecessary length that could lead to viewer fatigue. However, it's also important to ensure that the video has enough time to effectively communicate your message and call to action.
Pre-production considerations for determining video length:
What is the primary goal of the video?
What is the target audience's attention span?
How much information needs to be conveyed?
What is the platform where the video will be shared?
What is the budget for the video production?
What is the overall length of the marketing campaign?
What is the desired impact of the video?
How to create 2D Animated Promo videos?
Creating a 2D animated promo video is a collaborative process that involves several key steps. The creation process involves planning, scripting, storyboarding, animating, and post-production.
A well-structured approach to creating 2D animated promo videos is essential for achieving the desired results. This involves defining the target audience, crafting a compelling narrative, and selecting an animation style that aligns with the brand's identity and messaging.
Pre-production:
Define target audience
Develop a clear message
Create a storyboard
Choose animation style
Select voiceover talent
Source music and sound effects
Production:
Animate characters and scenes
Add visual effects
Incorporate sound design
Edit and refine the video
Finalize the video
Prepare for distribution
Crafting Stories That Sell
It's like selecting the perfect genre for a film – it sets the tone, evokes specific emotions, and guides the viewer's journey. Here are some effective narrative approaches:
The Heartwarming Story
This narrative connects with viewers on an emotional level by presenting a relatable problem and demonstrating how your product or service provides a solution. Imagine a character struggling with a common challenge, then finding relief and happiness thanks to your brand. This approach is particularly effective for Building Trust and fostering a sense of empathy.
The Fast-Paced, Energetic Narrative
This style is ideal for capturing attention and showcasing innovation. Think of a video with quick cuts, dynamic animation, and upbeat music, highlighting the excitement and energy your brand represents. This approach works well for tech companies, gaming brands, or any company targeting a younger, more dynamic audience.
The Humorous Approach
Humor can be a powerful tool for making your brand memorable and creating a positive association. A witty and charming narrative that highlights the benefits of your offering can leave a lasting impression. This approach is particularly effective for brands that want to project a lighthearted and approachable image.
Ultimately, the best narrative will depend on your brand's personality, your target audience, and the specific message you want to convey.
Onboarding New Customers with Animation
Onboarding new customers is a critical step in building lasting relationships. A 2D animated video can transform this process from a potentially overwhelming experience into an engaging and informative welcome.
Simplify Complex Information: Animation excels at visually representing complex concepts in a clear and concise manner. For example, a software company can use animation to demonstrate the steps involved in setting up an account, navigating the user interface, or using key features.
Guide Users with Engaging Visuals: Instead of relying on lengthy text-based tutorials, a 2D animated video can provide a step-by-step visual guide, making it easier for new users to understand and follow instructions.
Create a Memorable First Impression: Character-driven narratives can make the Onboarding process more engaging and relatable. Imagine welcoming new customers with a friendly animated character who guides them through the features and benefits of your product or service. This approach can create a positive first impression and foster a sense of connection with your brand.
By using animation to simplify, guide, and engage, you can ensure a smooth and positive onboarding experience that sets the stage for long-term customer loyalty.
Captivating B2B Animation Strategies
When creating a 2D animated promo video for a B2B audience, it's essential to understand the priorities and preferences of business professionals.
Focus on Value Proposition: Clearly articulate how your product or service solves specific business challenges and delivers tangible benefits. For example, a SaaS company can use animation to illustrate how their software streamlines workflows, reduces costs, or increases productivity.
Maintain a Professional Tone: Use clear, concise language and avoid overly casual animation styles. Opt for a professional Voiceover and visuals that convey expertise and credibility.
Data Visualization: Incorporate data visualizations, charts, and graphs to present information in a compelling and easily digestible format. Animation can bring these data points to life, making complex information more engaging and understandable.
By focusing on value, professionalism, and data-driven insights, you can create a 2D animated video that resonates with B2B decision-makers and drives business outcomes.
Fueling Sales with Animated Videos
Think of your sales funnel as a journey, and your 2D animated promo video can be a valuable guide at each stage, nurturing leads and moving them closer to conversion.
Awareness: Introduce your brand and pique interest with a short, attention-grabbing video that highlights your unique selling proposition. For example, a new food delivery service could create a fun, animated video showcasing the variety and convenience they offer.
Consideration: Delve deeper into your product's benefits and address potential concerns with a product demo video. A software company could create an animated video demonstrating how their platform simplifies project management and improves team collaboration.
Decision: Provide social proof and encourage action with Testimonial Videos or case studies featuring satisfied customers. A marketing agency could showcase their success stories through animated case studies highlighting the positive results they've achieved for their clients.
By strategically deploying different types of 2D Animated Videos throughout your sales funnel, you can effectively guide potential customers towards a purchase decision.
Boost Engagement with Animated Promo Videos
In a world of information overload, capturing and maintaining your audience's attention is paramount. 2D animated Promo Videos excel at this by transforming static information into dynamic, visually appealing stories.
Visual Storytelling: Animation brings your message to life, making it more engaging and memorable than text or static images alone. For example, a travel company can use animation to transport viewers to exotic destinations, creating a sense of wanderlust and inspiring them to book a trip.
Emotional Connection: Animation can evoke a wide range of emotions, from joy and excitement to empathy and inspiration. By crafting a narrative that resonates with your target audience, you can create a deeper connection with your brand.
Interactive Elements: Enhance engagement further by incorporating Interactive Elements into your video, such as clickable buttons, quizzes, or polls. This allows viewers to actively participate in the experience, making it more memorable and impactful.
By leveraging the power of visual storytelling, emotional connection, and interactive elements, you can significantly enhance Customer Engagement and foster a deeper relationship with your brand.
Amplify Your Launch With Video Touchpoints
A 2D animated promo video is a versatile asset that can be leveraged across various touchpoints to engage your audience and reinforce your brand message.
Website Landing Pages:Capture Attention immediately by embedding your video on your website's landing page. Use Compelling Visuals and auto-play functionality to draw visitors in and encourage them to learn more.
Social Media Platforms: Expand your reach and spark conversations by sharing your video on social media channels like Facebook, Instagram, and LinkedIn. Optimize your video for each platform's format and consider using targeted advertising to reach your ideal audience.
Email Marketing Campaigns:Increase Engagement and click-through rates by incorporating your video into email marketing campaigns. Use a personalized video thumbnail and subject line to entice recipients to open your email and watch the video.
Offline Events: Extend the reach of your video beyond the digital realm by showcasing it at trade shows, conferences, or in-store displays. A visually engaging animated video can attract attention and spark conversations in a physical setting.
By strategically implementing your 2D animated video across these touchpoints, you can maximize its impact and reach a wider audience.
Winning Video Strategies for Product Launches
Crafting a high-quality 2D animated promo video requires a strategic approach that combines creative vision with technical expertise.
Define Your Target Audience:
Conduct thorough market research and create Buyer Personas to understand your ideal customer's needs, preferences, and pain points. This will help you tailor your video's message and style to resonate with your target audience.
Develop a Clear Message:
Craft a concise and compelling narrative that focuses on a single key takeaway. Use a Storytelling framework to Engage Viewers and effectively communicate the Value Proposition of your product or service.
Collaborate with Professionals:
Partner with experienced animators, scriptwriters, and sound designers to bring your vision to life. Provide a detailed creative brief and actively participate in the production process to ensure the final product aligns with your brand's identity and goals.
Pay Attention to Detail:
Every element of your video, from the Animation Style and pacing to the voiceover and music, should contribute to the overall message and brand experience. Ensure that the visuals are high-quality, the sound is clear and engaging, and the story is compelling.
By following these key elements, you can create a 2D animated promo video that effectively communicates your message, engages your target audience, and achieves your desired outcomes.
Animated Videos for Product Launches
The versatility of 2D animation allows for a wide range of video styles, each tailored to specific use cases and marketing goals.
Explainer Videos: Simplify complex concepts and educate your audience about your product or service. For example, a fintech company can use an Explainer Video to demystify cryptocurrency or a new investment platform.
Product Demo Videos: Showcase the features and benefits of your product in a visually engaging way. A software company can create a product Demo Video highlighting the key functionalities of their platform and how it solves specific user problems.
Brand Storytelling Videos: Build Emotional Connections with viewers by sharing your brand's story, values, and mission. A sustainable clothing brand can use animation to tell the story of their ethical sourcing and manufacturing processes, appealing to environmentally conscious consumers.
By carefully selecting the type of 2D animated promo video that aligns with your specific goals and target audience, you can maximize its impact and achieve your desired outcomes.
Boost Brand Recognition with Animation
In today's competitive landscape, establishing a strong brand identity is crucial for standing out. 2D animated promo videos can be a powerful tool for building Brand Awareness and creating a memorable impression.
Showcase Brand Personality: Use animation style, color palettes, and character design to reflect your brand's personality and values. A playful animation style might be appropriate for a children's brand, while a more sophisticated style could be used for a luxury brand.
Craft a Compelling Brand Story: Share your brand's origin story, mission, or unique selling proposition through Engaging Visuals and storytelling. This can help viewers connect with your brand on a deeper level and understand what makes you different.
Multi-Channel Distribution: Maximize your video's reach by sharing it across various online and offline channels, including your website, social media platforms, email marketing campaigns, and even at industry events.
By consistently showcasing your brand's personality and story through visually engaging content, you can effectively increase brand awareness and build a loyal following.
Animated Videos That Convert
A 2D animated promo video can be a powerful tool for driving conversions, but it's essential to incorporate elements that encourage viewers to take action.
Clear Value Proposition: Clearly communicate the benefits of your product or service and how it solves the pain points of your target audience. Use animation to visually demonstrate the value you offer and make it easy for viewers to understand.
Strong Call to Action: Include a clear and concise call to action, prompting viewers to visit your website, make a purchase, or take advantage of a special offer. Use action-oriented language, such as Shop Now, Learn More, or Get Started Today.
Create Urgency: Encourage immediate action by highlighting limited-time promotions, exclusive deals, or scarcity of resources. This can motivate viewers to convert before it's too late.
By incorporating these elements, you can transform your 2D animated promo video from a passive viewing experience into a conversion-driving machine.
Case Study: How Spotify A/B Tested Video Ads to Increase Conversions
The Challenge:
Spotify, the popular music streaming service, wanted to improve the effectiveness of their video ads and drive more users to sign up for their premium subscription.
The Solution:
Spotify conducted A/B testing on different versions of their video ads, experimenting with variations in messaging, visuals, and call-to-action. They tracked the performance of each ad variant and analyzed the results to identify the most effective combination.
The Results:
Higher Conversion Rates: The winning ad variant, which featured a more compelling call-to-action and highlighted the benefits of a premium subscription, resulted in a 10% increase in conversion rates compared to the control group.
Improved Click-Through Rates: The winning ad also saw a 5% increase in click-through rates, indicating that viewers were more likely to engage with the ad and visit the Spotify website.
Key Takeaways:
A/B testing is a powerful tool for optimizing video ad performance.
By testing different variations, brands can identify the most effective elements and maximize their return on investment.
Continuous testing and iteration are essential for staying ahead of the curve and improving ad effectiveness over time.
Case Study: How Airbnb A/B Tested Video Ads to Increase Bookings
Objective: Airbnb, the global online marketplace for lodging, wanted to improve the effectiveness of their video ads on social media platforms. They aimed to identify the most compelling video formats and messaging to drive bookings.
Methodology: Airbnb conducted A/B testing on their video ads, experimenting with different variations of video length, visuals, and call-to-actions. They tracked key metrics like click-through rates (CTR) and conversion rates.
Results: Airbnb discovered that videos featuring stunning visuals of unique accommodations and showcasing the benefits of Airbnb's platform (e.g., local experiences, affordability) performed significantly better. They also found that videos with a clear call-to-action, encouraging viewers to book their next trip, led to higher conversion rates.
Key Takeaways:
Visual Appeal: High-quality visuals and unique accommodation showcases were crucial for capturing attention.
Value Proposition: Emphasizing the benefits of Airbnb, such as local experiences and affordability, resonated with viewers.
Clear Call-to-Action: Encouraging viewers to book directly through the platform resulted in higher conversion rates.
Impact: Airbnb's A/B testing strategy led to a 10% increase in CTR and a 15% rise in bookings from their video ads.
Case Study: How Coca-Cola Used Cross-Promotion to Amplify Their "Share a Coke" Campaign
Objective: Coca-Cola, the global beverage giant, wanted to increase brand awareness and engagement with their Share a Coke campaign. They aimed to leverage multiple channels to reach a wider audience and create a buzz around the campaign.
Methodology: Coca-Cola implemented a cross-promotion strategy, using video content across various platforms, including social media, television, and online advertising. They also partnered with influencers and celebrities to promote the campaign.
Results: Coca-Cola's cross-promotion strategy was highly successful, generating significant buzz and engagement across multiple channels. The campaign saw a 20% increase in social media mentions and a 15% rise in website traffic.
Key Takeaways:
Multi-Channel Approach: Leveraging multiple platforms maximized reach and engagement.
Influencer Marketing: Partnering with influencers and celebrities amplified the campaign's reach and credibility.
Consistent Messaging: Maintaining a consistent message across all channels ensured brand coherence.
Impact: Coca-Cola's cross-promotion strategy helped them amplify their Share a Coke campaign, leading to a 10% increase in sales and a 15% rise in brand awareness.
How 2D animated promo video examples are curated?
We dove deep into 2D animated promo videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated promo videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation. 7.Music and Sound Design Assessing the appropriateness and effectiveness of music, sound effects, and voiceover. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated promo video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
