30 Captivating 2D Explainer Video Examples To Increase Conversions

1. Dun & Bradstreet

Data-driven growth is crucial, and this video powerfully illustrates why. The clever use of visuals, particularly the cityscape representing data chaos, makes complex concepts easily digestible. This 2D Explainer Video Advertising for Sales effectively communicates the value of master data management.

Dun & Bradstreet's solutions are presented clearly, leaving viewers with a strong understanding of the benefits. The video's modern aesthetic and efficient pacing leave a lasting positive impression.

2. VISA Minimalist 2D Explainer

VISA Direct's capabilities are brilliantly showcased. This 2D Explainer Video Advertising Example uses simple, yet effective, line drawings and a vibrant color scheme to explain a complex financial product. The animation's clarity is remarkable, making the information easily digestible.

The video's success lies in its ability to clearly illustrate VISA Direct's global reach and diverse applications. The concise presentation of key features and benefits, without overwhelming the viewer, is a model of effective communication. It's a powerful example of how to make complex financial information engaging and accessible.

3. FireMon 2D Isometric Explainer

FireMon's new video campaign expertly introduces their automation solution, showcasing how it empowers organizations to innovate at the speed of business. The video effectively portrays the need for smart security process automation in todays digital transformation era with its informative 2D explainer. FireMon Automation offers four distinct levels€”automated design, implementation, zero-touch automation, and continuous adaptive enforcement€”providing viewers flexibility and control over their security measures.

The visuals creatively illustrate the four levels with a layered isometric design, symbolizing the building blocks of a robust security framework. Each level offers a deeper dive into the automation process, from design recommendations to hands-off compliance and auto-fixing rogue changes. This layered approach not only explains the process but also shows how FireMon enables businesses to adopt automation at their own pace. The video showcases automation as a key for unlocking enhanced security without stifling innovation, making it a compelling narrative for any organization undergoing digital transformation.

4. MongoDB 2D Animated Software Demo

Envision a database that adapts to your grandest ideas, MongoDB unfolds as a groundbreaking solution for modern data challenges. This video brilliantly employs 2D Explainer Animation, transforming complex database concepts into visually engaging and remarkably clear depictions. It emphasizes an intuitive document model and robust query API, highlighting its inherent adaptability and scalable architecture designed for diverse data landscapes.

Going beyond a typical database, MongoDB emerges as a comprehensive platform, skillfully enabling developers to forge compelling data-driven user experiences. Fluid animations vividly showcase its effortless growth capacity and intelligent data management, reinforcing its position as a tool evolving in sync with ambitious user visions. MongoDB culminates with an empowering invitation, urging innovators to commence building extraordinary digital experiences now.

5. Intel Modern 2D Animation

Clever visuals make Granulate's 2D Explainer Video shine. Isometric server racks and network visualizations clearly illustrate complex concepts. The dark, futuristic color palette enhances the professional feel. A flame graph effectively depicts code performance.

Showcasing Netflix and Google's use of continuous profiling adds credibility. The video's concise presentation of features and clear UI elements are impressive. The call to action, Start Here! profiler.granulate.io, is strategically placed.

6. Strata 2D Explainer Animation

Presenting an innovative approach, Palo Alto Networks introduces its Flexible Security Consumption model. This Simple 2D Explainer elegantly demonstrates how security resources are allocated using a credit-based system, visualized with coin-like credits and brick wall firewalls that scale. Isometric 3D graphics clearly map out servers, databases, and dynamic security measures, capturing the attention of IT professionals.

The video further emphasizes the concept by showcasing a menu of à la carte security services that can be chosen based on need. It efficiently demonstrates user control over resource deployment, which resonates with the target audience of cybersecurity managers. The visual metaphors used make the complex concepts more accessible, solidifying its impact as a highly relevant explainer.

7. Western Digital

Automotive technology's evolution is captivatingly presented in this Social Media 2D Explainer. The video's dynamic visuals, targeting automotive engineers and system designers, showcase innovative storage solutions.

Western Digital's expertise shines through the detailed animation of storage chips and data analysis tools. The video's concise length and impactful visuals effectively communicate the importance of efficient and reliable storage in connected vehicles.

8. OpenText

Clever visuals make OpenText's Aviator chatbot video a standout 2D Explainer Video Example. The concise presentation effectively contrasts frustrating chatbot experiences with Aviator's seamless integration and intuitive interface. Its clear demonstration of functionality is impressive.

The video's efficiency is remarkable; it showcases Aviator's benefits without unnecessary length. The modern aesthetic and smooth transitions create a professional and trustworthy feel, leaving viewers wanting to learn more.

9. Syncsort Simple 2D Video

Unlocking a simplified selling process, Reverbs integration with WooCommerce is presented in this 2D Explainer Video Examples. The video reveals Reverb's global influence through a world map, with location pins marking user visits. Further, a question mark graphically tackles the challenges of online sales, before presenting the integration. Its clean, minimalist animation ensures the complexities are presented with clarity.

The video narrates how this integration resolves common seller challenges, including order processing and inventory control. Furthermore, the video demonstrates streamlined bulk product updates and the benefit of 24/7 support, boosting customer satisfaction. Using interface mockups effectively showcases real-world application of Reverb and WooCommerce, solidifying the integration's practical value.

10. CSL

CSL's impact resonates powerfully in this Corporate 2D Explainer video. The clean animation and strategic use of color create a sophisticated aesthetic, effectively showcasing the company's global reach and commitment to innovation. The detailed timeline of achievements further strengthens the narrative.

Visual metaphors, such as the interconnected icons representing research, development, manufacturing, and delivery, are used masterfully. The video's concise storytelling and clear presentation of CSL's subsidiaries, including CSL Behring and Seqirus, leave a lasting impression.

11. Printify 2D Explainer Video

Igniting entrepreneurial spirit, Printifys video illuminates a bold expansion into diverse sectors: skincare, supplements, and coffee. A vibrant canvas for brand dreams, the ad doesn't just inform; it excites with the prospect of effortlessly launching branded lines. Visuals dance across product arrays, underscoring customization's simplicity and market opportunitys vastness, signaling a paradigm shift for business scalability.

The video stands out as an Effective 2D Explainer, brilliantly simplifying brand creation across product varieties. Its not merely descriptive but persuasive, conveying empowerment€”design freely, fulfillment handled. Highlighting easy platform integrations from TikTok to Walmart, the ad champions streamlined e-commerce for innovators ready to amplify influence and earnings. This concise yet compelling presentation serves as inspiration for anyone looking to visualize and launch their brand effectively.

12. LexisNexis

Decision fatigue is real. This Creative 2D Explainer video brilliantly showcases the struggle of finding reliable information amidst overwhelming online noise. The animation style is modern and engaging, making complex concepts easily digestible.

LexisNexis is presented as a clear solution, its features highlighted through intuitive UI mockups. The video's concise narrative effectively conveys the benefits of streamlined access to credible data, fostering confidence in decision-making.

13. Citrix

Clear communication is paramount, and this 2D Explainer Animation Example achieves this masterfully. The video's clean design and concise messaging make understanding Citrix DaaS's security features simple, even for those unfamiliar with the technology. It effectively simplifies complex information.

This video expertly addresses the security concerns surrounding DaaS, showcasing Citrix DaaS's comprehensive security features. The visual representations of adaptive authentication, app protection, and compliance standards are clear and impactful, leaving viewers with a strong understanding of the product's value.

14. MCI

Outdated systems plague government agencies. MCI's solution, SHAI, is brilliantly presented in a 2D Explainer Marketing Video that directly addresses this challenge. The video's visual clarity and concise explanations make complex concepts easily digestible.

Expert interviews add credibility, while the smooth transitions between scenes maintain viewer engagement . The video effectively communicates SHAI's efficiency and cost-saving potential, making a strong case for its adoption by government organizations. It's a concise and impactful piece.

15. KIOXIA 2D Technical Explainer Video

High-impact visuals define this Minimalist 2D Explainer Video. The clean design and effective use of 3D animation, particularly for the BiCS FLASH architecture, make complex technology easily understandable. Japanese narration adds a unique touch, expertly explaining technical details.

The video cleverly showcases KIOXIA's reach across diverse applications, from autonomous vehicles to smartphones. Dynamic transitions and camera movements keep the viewer engaged, while the clear presentation of products like Exceria Plus leaves a lasting impression .

16. Shiftgig Creative 2D Explainer Example

Unlocking the power of visual simplicity, this video for Shiftgig instantly communicates its core value. Using an Isometric 2D Explainer approach, it skillfully breaks down the concept of on-demand staffing into digestible visuals. Common business settings like stores and hotels come alive, demonstrating how Shiftgig seamlessly integrates into diverse industries to resolve workforce challenges. The video prioritizes visual storytelling, making the services benefits immediately apparent and engaging.

Beyond just describing the service, the video inspires by showcasing agility in action. It illustrates how businesses can dynamically adjust their workforce to meet fluctuating demands with speed and ease. Shiftgig emerges not just as a platform, but as a strategic partner enabling businesses to thrive in a flexible economy. This concise yet impactful communication serves as a compelling example of how to effectively convey complex solutions through innovative visual language, setting a high bar for clarity and engagement in explainer videos.

17. Moogsoft 2D Cartoon Explainer Video

Effective visuals and a memorable robotic cow mascot immediately engage viewers. A Simple 2D Explainer Animation style, coupled with vibrant colors, makes the information easily digestible. Moogsoft AI Ops' ability to reduce alerts by 90% and cluster remaining alerts is clearly shown.

The video's narrative arc, from initial frustration to ultimate success, is both relatable and satisfying. The visualization of alert reduction and clustering is particularly effective. Visit moogsoft.com to learn more.

18. Yggdrash

This video's clever use of animation makes understanding blockchain technology surprisingly easy. The Yggdrash blockchain's structure is brilliantly visualized, and the speed comparison is a powerful demonstration of its efficiency. This 2D Explainer Video Business excels at simplifying complex information.

The clean design and concise narration ensure the message is clear and memorable. The This is the Future closing shot is impactful, leaving viewers wanting to learn more. The video effectively targets developers and businesses seeking scalable blockchain solutions.

19. Segment Animated 2D Explainer

Segment's data journey is elegantly depicted in this Minimal 2D Explainer Video. The animation's clarity and color choices make complex data processes readily understandable.

Effective use of visuals and concise text ensures a clear message, avoiding overwhelming viewers. The video's well-paced presentation allows for easy comprehension of Segment's core features, making it a valuable learning tool.

20. US Ecology

Waste management challenges are visually addressed in this 2D Explainer Video Tutorial. The video's clean design and effective use of data visualizations make complex processes easy to understand. The app's functionality is clearly shown, highlighting its impact on efficiency and compliance. Sustainability is also emphasized, showcasing the positive environmental impact.

Retailers gain item-level visibility of their waste stream, leading to cost savings and improved compliance. The video effectively demonstrates how the Smarter Sorting app and US Ecology partnership streamlines waste handling, reducing time spent on-site and improving transportation safety. The partnership's commitment to sustainability is a key takeaway.

21. Ateme

High-impact visuals tell the Ateme+ story. This 2D Explainer Video Introduction cleverly uses animation to demonstrate the platform's key features: cloud-agnostic capabilities, global reach, and simplified infrastructure.

The video's concise design and vibrant colors leave a lasting impression on businesses seeking video streaming solutions. Ateme+ is positioned as a reliable, scalable, and sustainable choice, driving viewers to explore its potential.

22. Google 2D Explainer Video Example

Global computing power is vividly illustrated in this Simple 2D Explainer Video. The concise animation style effectively explains complex Google Cloud networking concepts, such as data center distribution and network resilience. IT professionals and cloud enthusiasts will appreciate the clear explanations.

Jupiter and Andromeda are expertly showcased, highlighting efficient data transfer and enhanced security. The video's design is visually appealing and the pacing is perfect for maintaining viewer interest. This is a great example of how to effectively communicate technical information.

23. Freshdesk

Dynamic visuals and a clean aesthetic make this Animated 2D Explainer a standout. The use of color and shape effectively communicates the challenges of managing customer data.

Freshdesk Contact Center's interface is clearly showcased, highlighting its search and transcript features. The video's brevity ensures the message remains impactful and memorable.

24. HR Acuity

Workplace challenges are vividly portrayed in this Cinematic 2D Explainer Video, immediately captivating the viewer. The video effectively uses visuals to demonstrate how HR Acuity streamlines case management, highlighting a three-step process for efficient investigation and risk reduction.

Data analysis is shown through a clean dashboard, clearly demonstrating trend identification. The use of recognizable company logos builds trust, and the call to action encourages viewers to learn more. This is a powerful example of visual storytelling for a complex product.

25. AdHive 2D Animated Explainer

AdHive's automated influencer marketing solution shines through its innovative approach. The platform's efficiency is immediately apparent in this minimalist 2D explainer, clearly demonstrating how it streamlines the process for advertisers and marketers. The visuals are sharp and engaging, making complex concepts easily digestible.

Blockchain integration and AI-powered verification are seamlessly integrated, adding transparency and trust. The user-friendly interface, shown through clear mockups, promises ease of use. This video effectively communicates AdHive's value proposition, making it a compelling choice for those seeking efficient influencer marketing solutions.

26. AppFolio 2D App Demo Video

Elevating property management solutions, Appfolio's video adopts an engaging Isometric 2D Explainer Video format, immediately captivating viewers. The visuals are not just friendly; they are inviting, efficiently demonstrating the platform's capabilities.

The video excels by showing specific user benefits like mobile accessibility and streamlined approval processes, moving beyond feature lists to highlight tangible advantages for busy property managers. It subtly contrasts Appfolio with outdated, manual systems, positioning it as a modern, empowering tool. For video creators, this example inspires a focus on clear benefit communication and visually appealing explanations.

This approach turns a potentially dry software demo into an insightful and motivating piece, showcasing how effective visual storytelling can simplify complex solutions.

27. Audaces

Efficient fashion design is here. This Creative 2D Explainer Video expertly showcases Audaces Idea, a software designed for fashion designers, brands, and manufacturers facing complex workflows. The video's vibrant visuals and fast-paced editing immediately grab attention.

Audaces Idea's intuitive interface is clearly demonstrated, highlighting its ability to simplify the design process from concept to production. The use of 2D animation, screen recordings, and motion graphics creates a dynamic and engaging experience. The video's concise 1 minute 35-second runtime leaves a lasting impression.

28. Alation

Powerful visuals propel this 2D Explainer Process Video, celebrating Alation's ten-year anniversary. Athlete silhouettes and a stadium backdrop brilliantly convey market leadership, instantly capturing attention.

The vibrant color palette and seamless animation create a dynamic and memorable experience. The video successfully communicates Alation's achievements and milestone without narration, showcasing the power of visual storytelling.

29. Cisco 2D Product Explainer Video

High-quality visuals define Cisco's 2D Explainer Promotional Video. The smooth 3D animation and strategic use of light blue highlights on key ports and sensors make the product's features immediately clear. A minimalist white background ensures the product remains the focal point.

This concise, visually driven approach is highly effective. The video's dynamic camera angles and detailed 3D model provide a comprehensive product demonstration without overwhelming the viewer. The overall impact is professional and engaging.

30. PerkinElmer 2D Explainer Video Showcase

A captivating journey through time, PerkinElmer's 2D Explainer Video Advertising showcases its legacy and future aspirations. The skillful blend of historical black and white photos and modern lab settings creates a powerful visual narrative, effectively communicating the company's enduring commitment to scientific progress. The use of blue and green hues, and smooth transitions between scenes, enhances the overall visual appeal.

The video's diverse cast, including employees, customers, and children, highlights PerkinElmer's dedication to its people and the planet. The close-ups of hands holding soil and glimpses of advanced equipment subtly showcase the company's impact without overwhelming the viewer with product details.

Boosting ROI: Metrics for Explainer Video Success

Boosting ROI metrics for explainer videos means understanding precisely how craft influences outcome. We know viewers process information efficiently when sight and sound combine, leveraging dual-coding theory. This powerful synergy means messages stick far better than text alone, building foundational effectiveness for measurable results.

Every design decision impacts viewer engagement and clarity. Managing cognitive load, presenting information step-by-step, and using intuitive visual metaphors simplify complex ideas effectively. Strategic visual pacing, simplicity, and guiding the eye prevent confusion and viewer drop-off, ensuring the message registers clearly.

Beyond visuals, structure and data drive action. The problem solution framework creates intrinsic viewer motivation. Using relatable scenarios builds immediate rapport. Critically, strategic placement of a clear call to action directly guides behavior towards desired outcomes. Iterative refinement based on user testing data ensures the video effectively converts. We see how every decision in creating a 2D Explainer Video connects directly to measurable success.

Why Advids for 2D Explainer Video?

At Advids, we create exceptional 2D explainer videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animations:

Customized 2D Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or any other 2D style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge 2D Explainer Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a 2D explainer video truly effective. Over 320 of these projects have been specifically focused on 2D explainer videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Achieving Your Vision:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: Open and clear communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful 2D explainer videos.

Ready to unlock the potential of 2D Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Explainer Video?

A 2D explainer video is a short, animated video that uses graphics and visuals to simplify complex ideas, products, or services. It's a powerful tool for businesses to capture attention, educate their target audience, and drive conversions.

2D explainer videos are used for a variety of purposes, such as explaining a new product, demonstrating how a service works, or educating customers about a complex topic. They can be used in marketing campaigns, on websites, and in social media to engage audiences and promote products or services.

What do top 2D Explainer Videos have in common?

Mastering 2D explainer videos requires a strategic approach to visual storytelling and brand consistency.

Compelling Narrative: Craft a concise, engaging story with a clear beginning, middle, and end. Focus on a problem/solution structure.

• Memorable Characters: Design characters that are visually distinct and relatable, reflecting your brand personality. Use symbolic representations effectively.
• Visual Storytelling: Use metaphors and visual cues to simplify complex information. Prioritize clarity and impact.
• consistent branding : Maintain consistent color palettes, fonts, and character styles throughout. Use your logo subtly.
• Strategic Animation: Use animation to highlight key information and create visual interest. Avoid unnecessary movement.
• scene composition : Use rule of thirds and leading lines to guide the viewer's eye. Create visual hierarchy.
• Color Palette: Use color psychology to evoke the desired emotions and reinforce brand messaging. Limit your palette.
• Motion Graphics: Use subtle animations to emphasize key points and maintain visual flow. Avoid jarring transitions.
• Clear Call to Action: Use a clear, concise CTA that is visually prominent and easy to understand. Make it actionable.
• Detailed Storyboard: A detailed storyboard ensures consistency and prevents costly revisions during production. Use it as a communication tool.

What makes 2D Explainer Video effective?

Thorough audience analysis forms the bedrock of effective 2D explainer videos. Each element must reinforce the core message, presented with clarity and impact. A cohesive visual style is essential, prioritizing animation that enhances understanding. A well-structured narrative maintains viewer engagement. A defined call to action guides viewer behavior. Iterative design, informed by testing, drives refinement.

Consistent visuals, messaging, and tone reinforce brand identity. A voiceover that aligns with the videos tone and style elevates the experience. These elements combine to create videos that capture attention, educate viewers, and drive conversions.

How long should your 2D Explainer Video be?

Master 2D explainer video length by aligning video type, use case, and funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many key features are shown?
• What animation style is best?
• Which platform will host it?
• Does the style suit the message?
• What's the marketing goal?

2D explainer video length guide

How to create 2D Explainer videos?

Mastering 2D explainer videos requires a strategic approach, focusing on clear communication and impactful visuals to resonate with your target audience. Crafting a compelling narrative is paramount for success.

• Script Development - A well-structured script with a clear narrative arc keeps viewers engaged and informed.
• Animation Style Selection - The right style enhances brand identity and creates a memorable viewing experience.
• Storyboard Creation - A detailed storyboard ensures visual consistency and helps prevent costly production errors.
• visual asset creation - High-quality, consistent visuals build brand recognition and create a professional look.
• voiceover recording - A professional voiceover adds credibility and enhances the overall viewing experience.
• Video Editing - Precise editing creates a seamless and engaging viewing experience, maximizing impact.
• platform optimization - Tailoring the video for different platforms ensures maximum reach and engagement across various devices.

How to Write a Script for a 2D Explainer Video

Let's dive into scriptwriting, the heart of compelling 2D explainer videos. A strong script transforms information into engaging narratives. This section helps you create effective scripts for your 2d animated marketing videos, ensuring they resonate with your target audience.

Remember the groundwork we laid earlier? Now, let's translate that into a captivating script.

• Know Your Audience and Purpose: Who are you talking to, and what do you want them to take away? Understanding your audience and video's objective is crucial. Consider their needs, pain points, and the stage of the marketing funnel they're in. Are you building awareness or driving conversions?
• Craft a Compelling Narrative: What's the story you want to tell? Structure your script with a clear beginning, middle, and end. A problem/solution approach often works well, showcasing how your product or service provides the answer. Even simple 2D explainer video examples can effectively use storytelling to connect with viewers.
• Bring Your Script to Life: Use relatable characters, if appropriate, and a conversational tone . Simplify complex information with metaphors and visual cues. Imagine using a lock and key to explain cybersecurity – clear and memorable. Highlight the key benefits of your offering and how it solves viewer problems.
• Refine and Perfect: Read your script aloud to catch any awkward phrasing . Get feedback from others for fresh perspectives. Time your script to ensure it aligns with your chosen video length. Revise and refine based on this feedback.

A polished script sets the stage for a successful 2D explainer video.

The Importance of Storytelling in 2D Explainer Videos

We've covered the technical nuts and bolts. Now, let's talk about the magic ingredient: storytelling. It's what transforms a good 2D explainer video into a truly great one. Storytelling isn't just about entertainment; it's about connection. It's how we make sense of the world, how we learn, and how we remember. By weaving a compelling narrative, we invite our audience to become part of our message, not just passive viewers.

Think about your favorite animated explainer videos. What makes them stick with you? Chances are, it's the story they tell. A strong narrative makes complex information digestible, turning dry facts into engaging experiences. It's the key to capturing attention and leaving a lasting impression.

• Connection: We connect with stories on an emotional level, forging bonds that resonate long after the video ends.
• Clarity: A good story can untangle even the most complicated ideas, making them crystal clear for your audience. Think of a lock and key representing cybersecurity – simple, yet effective.
• Engagement: A compelling narrative keeps viewers hooked, eager to see what happens next. It's the difference between a click and a conversion.
• brand building : Stories humanize your brand, building trust and fostering loyalty. They show your audience who you are, not just what you sell.

Engaging 2D explainer video examples demonstrate how a compelling narrative can simplify complex information and drive conversions. animated explainer videos leverage storytelling to create memorable and impactful brand experiences. So, as you craft your next video, remember the power of story. It's the secret ingredient that will truly bring your message to life.

The Importance of Revisions in 2D Explainer Video Production

Crafting compelling 2D explainer videos is an iterative process. Revisions are not just corrections; they're opportunities to elevate our work from good to exceptional. Think of it like sculpting – we start with a rough form and refine it until we achieve the desired masterpiece. Even seemingly minor tweaks can significantly impact the final product, especially in short explainer videos.

Let's explore how revisions transform our videos:

• narrative refinement : Revisions strengthen the core message, ensuring clarity and resonance. A confusing storyline can be transformed into a compelling narrative through careful revisions.
• Visual Enhancement: Revisions polish the visuals, capturing audience attention and enhancing engagement. Imagine a character initially designed as generic becoming distinct and memorable through revisions.
• Branding Consistency: Revisions ensure visual cohesion with brand guidelines, reinforcing brand identity. A mismatched color palette can be corrected to perfectly reflect the brand's personality.
• Feedback Integration: Revisions incorporate client feedback, ensuring alignment and satisfaction. A call to action that wasn't clear can be revised to drive conversions effectively.

Professional 2D explainer video examples often showcase the subtle but powerful impact of revisions. By embracing the revision process, we ensure our videos achieve their full potential, effectively communicating our message and engaging our target audience.

2D Explainer Video Production Process

Creating compelling 2D explainer videos is a journey, not a destination. We've explored the core elements, and now we'll delve into the production process itself. Think of it as assembling a puzzle – each piece plays a vital role in creating the complete picture. From initial concept to final launch, a well-defined process ensures a smooth and efficient production. Let's explore the key stages involved in bringing your 2D explainer video to life.

Remember, exploring creative 2D explainer video examples can spark inspiration for your own project.

• Project Brief & Goals: We begin by defining the video's purpose, target audience, and desired outcome. A clear brief sets the foundation for a successful project.
• Concept & script development : Brainstorming creative ideas, exploring visual styles, and crafting a compelling script brings your vision to life.
• Visuals & Audio: Creating a style guide ensures brand consistency. Illustrative explainer videos use visuals effectively to simplify complex information. Professional voiceover and sound design enhance the viewing experience.
• Production & Post-Production: Storyboarding, animation, and video editing bring everything together. Review and feedback are crucial for refining the final product. Platform optimization ensures maximum reach and engagement.

By following these key steps, we ensure a streamlined production process, resulting in a high-quality 2D explainer video that effectively communicates your message and engages your target audience.

How 2D explainer video examples are curated?

We dove deep into 2D explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness, transitions, and overall animation finesse.
7.Sound Design Evaluating the effectiveness of music, voiceover, and sound effects.
8. performance metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. product demos
3. customer onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D explainer video examples 2024, n=12000 videos within duration <3 minutes, across industries.