30 Captivating 2D Explainer Video Examples To Increase Conversions

1. NFCForum

Enabling effortless interactions woven throughout daily moments, the technology presented by NFC Forum operates often unseen. This insightful video effectively demonstrates how NFC goes far beyond simple payments, building tangible connections and fostering trust. It visualizes the seamless integration of this secure, touchless technology across diverse applications.

Leveraging an educational animation video format, the presentation simplifies complex concepts. Showing real-world taps for verifying authenticity, accessing places, and enhancing security provides a powerful look at its versatile impact. The clear examples inspire recognition of the hidden innovation empowering everyday life with confidence and convenience.

2. Wabtec Product demonstration animation

Driving efficiency in critical infrastructure like rail faces significant cost challenges, particularly with fuel. This video unveils a powerful solution providing unprecedented precision. The dynamic visuals pairing real train footage with insightful data overlays makes the system's capability immediately understandable, turning abstract information into actionable insights.

The Wabtec Fuel Application, powered by EdgeLINC, offers granular tracking for every gallon, enabling accurate consumption monitoring and analysis down to train or crew level. This detailed visibility, communicated effectively through a product demonstration animation showing dashboard views, provides early detection for issues like excessive use or potential theft.

Beyond mere reporting, the system transforms fuel management from a guessing game into a data-driven operation, promising substantial annual savings and streamlined planning. It's a compelling example of how smart technology can optimize major resources, offering a clear inspiration for industry professionals seeking operational excellence.

3. Analog Devices Training animation video

Advancing embedded optical applications demands breakthroughs in component design. The ADA4355 from Analog Devices represents such a leap, delivering instrument-level measurement performance in an exceptionally small footprint. This compact current-to-bits solution addresses the long-standing challenge of precisely handling small, high-speed currents in applications like Time of Flight and optical fiber sensing where size is paramount.

Employing a training animation video format allows complex concepts, like the ADA4355's low noise floor and ability to detect narrow pulses, to be visually grasped through clear demonstrations and performance graphs. This effective technical communication strategy inspires innovation by showing designers exactly how this miniaturized module unlocks new possibilities in portable and space-constrained systems.

4. OpenText Service explainer video

Navigating the modern digital landscape often presents enterprises with a tangled web of data, systems, and complex cloud migration decisions, leading to uncertainty around costs, security, and compliance. OpenText steps in to unravel this complexity, offering a clear path forward.

OpenText's Cloud Managed Services, powered by Google Cloud, provide a single, reassuring point of accountability for applications, infrastructure, and operations under one comprehensive service level agreement. What's compelling about this service explainer video is how it visually translates this intricate offering into a streamlined, understandable solution.

5. Codefresh Training animation video

Complexity feels tangible watching blue spheres navigate a challenging path, powerfully illustrating the friction in traditional software releases. This vivid animation sets the stage before introducing the Codefresh Argo Platform as the necessary acceleration engine.

Unified open-source projects converge, creating a seamless, robust delivery flow that accelerates innovation. Through a compelling training animation video format, the platform's capability becomes readily apparent. It simplifies continuous integration and deployment challenges effectively.

Offering unparalleled insight, it illuminates cloud-native deployments to diagnose issues easily and build trust in reliability. This results in safer, more frequent, and resilient software delivery. The video stands as an inspiring model for explaining sophisticated technical solutions visually.

6. ServiceTrack investor pitch animation

Bringing order to the often complex world of purchasing operations defines ServiceTrack's core value proposition. CDW's eProcurement solution streamlines processes with intuitive features and powerful functionality configured to your needs, ensuring compliance and simplifying repeatable orders via bespoke catalogues.

Real-time notifications provide a continuous stream of live information. Summary reporting offers graphical insight, delivering unparalleled control. The video's clear, animated presentation acts as a compelling investor pitch animation, showing how ServiceTrack empowers your eProcurement, accessible anywhere using any device.

7. CAAT Animated corporate video

Finding clarity in retirement planning feels empowering. This animated corporate video offers a compelling look at securing your financial future with DBplus, directly addressing common anxieties surrounding traditional savings plans like REERs. It quickly sets up a vital, easy-to-grasp comparison.

Where some plans leave you navigating uncertainty about savings duration and hidden fees, this video powerfully illustrates the distinct security DBplus provides. It contrasts the potential risks with guaranteed lifetime income and essential protections, showing how this option can offer lasting financial peace of mind.

8. VERITAS ALTA Animated training material Video

Stepping into a more compliant future feels seamless through this animated training material Video. It visually distills the complexities of enterprise data management into a clear, compelling narrative.

The focus isn't just the technical shift but the transformative outcomes: operating five times faster, achieving remarkable cost savings, and consolidating compliance efforts onto a single, intuitive cloud platform.

This animated approach makes the benefits of moving from Enterprise Vault immediately clear, demonstrating how full fidelity and advanced features like ML-accelerated review become effortlessly accessible with no retraining needed, inspiring confidence in the transition.

9. SurveyMonkey Business explainer video

Navigating todays rapidly changing industries demands more than outdated data; it requires proprietary insights to get ahead. Posing a compelling market intelligence question, this business explainer video clearly shows how SurveyMonkey Industry Tracker provides that crucial depth, moving beyond simply knowing what happened to understanding the underlying drivers of market change.

Leveraging a trusted global panel and AI-powered insights, it instantly reveals meaningful shifts in consumer behavior or market perception. This capability saves significant effort, fueling thought leadership and inspiring data-driven content projects for others seeking to communicate real market understanding, granting competitive foresight.

10. Trustifi investor pitch animation

Digital communication faces constant threats, forcing businesses to prioritize security. Trustifi steps forward as a comprehensive shield, offering a powerful, surprisingly simple end-to-end platform. It tackles email perils head-on, making advanced protection readily available and easy for any organization size to deploy seamlessly.

This robust solution delivers impressive capabilities. Its Inbound Shield expertly blocks phishing and viruses, while AI automates encryption for sensitive data, uniquely allowing recipients access without requiring any account. Enhanced data control features and multi-factor authentication layered on top offer crucial governance. This video effectively functions as an investor pitch animation, articulating the security problem and presenting a clear, compliant, and user-friendly answer.

11. CargoWise animated storytelling video

Conquering the complexities of global logistics data is a visual feat in this video, immediately showcasing the deep integration within CargoWise. The presentation clearly maps the internal journey of information, transforming a quote seamlessly into a shipment, master bill, and ultimately an invoice, demonstrating a core strength in unifying critical processes.

Beyond internal efficiency, the animated storytelling video expands to portray a worldwide network, illustrating how data entered once achieves a singular, reliable version of truth across diverse geographies and external systems. Connecting financial platforms, ERPs, and government customs, this comprehensive capability empowers streamlined processes and enhances compliance globally.

12. UX Builder Animated business video

Unlocking effortless digital experiences is crucial for businesses aiming to thrive. The complexities of integrating disparate systems and responding quickly to evolving customer needs often create significant hurdles in modernizing interfaces.

UX Builder presents a solution enabling business users to build sophisticated customer portals and mobile pages with remarkable ease. This platform streamlines the creation process through intuitive no-code tools, effectively demonstrating in this animated business video how complex backend data and processes can be seamlessly woven into engaging and functional interfaces.

The visual storytelling effectively conveys how this capability not only empowers internal teams but fundamentally transforms external interactions. It highlights improved customer tracking and streamlined internal approvals, illustrating a path to enhanced satisfaction and operational agility by making powerful development accessible.

13. EpiCor Product explainer animation

Lifes demands make maintaining wellness feel overwhelming, like a delicate balancing act. This product explainer animation cleverly dives into the body's inner world, revealing the gut microbiome as a bustling ecosystem. It shows how beneficial organisms act as tiny internal factories, turning fibrous foods into powerful metabolites essential for thriving health.

While fueling these internal factories naturally is key, EpiCor offers a smart bypass. Fermented outside the body, this unique postbiotic ingredient delivers a direct payload of beneficial metabolites. It helps streamline support for immune function and digestion, a scientifically backed advantage you can trust based on multiple studies.

14. Rubrik Animated business video

Facing the vast complexities of data sprawl across diverse infrastructure is a hurdle Rubrik addresses, accelerating the essential journey towards cloud adoption. This insightful animated business video compellingly illustrates how their unified, policy-driven approach simplifies inherently difficult data management tasks.

Achieving cloud archival and streamlined migration or recovery becomes genuinely straightforward, providing vital control and visibility. This empowers IT teams to confidently protect data and drive resilience across multi-cloud and hybrid environments, enabling faster progress towards modern IT objectives.

15. Clever Devices Business explainer video

Achieving reliable public transit ridership data, crucial for navigating complex operations and securing vital funding, finds a powerful answer in Clever Insights. This business explainer video effectively illustrates how the platform serves as the essential command center, centralizing crucial metrics on a clean, customizable dashboard, clearly fueling strategic operational choices and simplifying analysis.

It fosters confidence, explicitly connecting data validation features to building trust in reported information, vital for compliance and internal processes. Dynamic language describes the platform's ability to transform raw data into clear, accessible intelligence, empowering agencies to refine their data management and reporting effortlessly with minimal training.

16. Capital One Cartoon explainer video

Capturing the spirit of progress, this insightful cartoon explainer video traces the journey from historical transactions to modern convenience. It smartly frames payment evolution as a path forward, visually contrasting outdated methods with a streamlined future. This sets a compelling context without simply listing features.

The Capital One Debit Card is presented as the secure and convenient next step, offering tangible benefits like zero dollar fraud liability for peace of mind. Its acceptance anywhere makes it truly adaptable, a tool for wherever life takes you, demonstrating its unique value as a dependable financial partner.

17. Gem Cartoon explainer video

Cutting through the noise of endless resumes, Gem's AI-powered platform confronts the challenge of application overwhelm. It intelligently sorts and prioritizes candidates based on your specific criteria, offering clear insights and freeing up recruiter expertise for building valuable human connections.

Understanding this powerful workflow is made simple thanks to the clarity of this cartoon explainer video. The visual display of scores and key details builds confidence in the AI's recommendations, allowing recruiters to make swift decisions.

The platform empowers taking action with certainty and speed, whether fast-tracking top talent or effectively nurturing potential future fits. This streamlined process drives teams towards the impactful goal of application zero, revolutionizing candidate management.

18. Dell Technologies Animated training material Video

Conquer potential computer overheating woes effortlessly with a guide that truly empowers owners. Dell Technologies delivers crystal-clear, actionable insights, transforming the often-daunting task of system upkeep into readily achievable steps and significantly boosting user confidence in proactive device management.

The power resides in this exemplary animated training material video, which visually unpacks essential thermal management practices. It demonstrates clearly how to keep vents unobstructed, recommends optimal surfaces for laptops, and guides viewers through using Dell SupportAssist and Power Manager interfaces effectively. This specific, easy-to-follow visual communication serves as a highly inspiring model for creating impactful technical education content.

19. NORDEN Service explainer video

Gaining true visibility and control over vehicle operations brings essential peace of mind. Norden's Vehicle Camera Surveillance Solution offers a comprehensive safety net, visually dissecting components like ADAS, Blind Spot Detection, and Driver Status Monitoring through clear, impactful animation.

Showing these systems actively preventing hazards and keeping drivers focused offers compelling insight into the value provided. The clear demonstration of internal monitoring, rear cameras, and the SOS button's immediate link to support creates a powerful service explainer video.

This meticulous, benefit-driven portrayal of complex technology makes the solution's complete protection understandable and inspires confidence in its capability. It stands as an excellent model for effectively communicating specialized system advantages.

20. Sager Electronics Product explainer animation

Achieving reliable electronic performance hinges on foundational connections. A compelling product explainer animation masterfully breaks down the complexity of wire termination, revealing how Molex tooling ensures perfect crimping. This visual approach illuminates the precise interaction vital for preventing connection failures.

The presentation effectively segments the tool offerings by production needs, covering hand tools through automated systems. This demonstrates a complete solution supporting diverse manufacturing demands while emphasizing quality control via inspection tools and readily available repair kits, ultimately delivering sustained assembly reliability.

Such clarity makes this video a valuable resource for anyone seeking to optimize their wire processing, serving as an inspiration for achieving high-quality, durable connections in their own projects.

21. AvaSure explainer video animation

Navigating the complex demands within healthcare requires adaptable solutions focused on patient well-being. AvaSure 360 offers a comprehensive suite of tools providing a unified approach to safety and efficiency across diverse hospital environments. Its design acknowledges unique departmental workflows while maintaining a single, scalable platform that is easy to use and efficient.

This explainer video animation effectively illustrates how the various software applications, such as TeleSitter, Verify, and Connect, serve distinct needs, from monitoring multiple patients simultaneously to enabling remote clinician-to-patient virtual access and clinical support in isolation settings. The system empowers clinical staff by enhancing visibility and communication, helping mitigate exposure risks and streamline care processes amidst unprecedented pressures.

22. Live Oak Bank Product demonstration animation

Navigating the complex aftermath of profound violence requires illuminated pathways. This poignant video employs powerful, symbolic animation, using stark figures and dramatic visual metaphors like the tug-of-war and falling forms, to articulate the deep divisions societies grapple with and the fundamental question of rebuilding trust for reconciliation.

As a compelling product demonstration animation, it effectively demonstrates how access to credible information is the critical foundation, visually showing facts building reliability and enabling vital dialogue between all parties. The narrative powerfully illustrates that building a common remembrance of the past is essential groundwork, preventing the cycle of revenge and offering valuable insights for impactful visual storytelling projects.

23. Xceedance Animated corporate video

The crushing weight of juggling complex claims across disjointed systems becomes instantly relatable watching Tom's struggle. As this animated corporate video reveals, the everyday frustration and inefficiency faced by claims adjusters is a significant hurdle. Scattered applications and overwhelmed desks are vividly portrayed.

Xceedance Claims Management Platform offers a powerful antidote. This seamless, comprehensive digital environment integrates critical communications, documents, and financial tasks, streamlining the workflow unlike fragmented legacy systems.

It empowers claims teams for swift resolution and superior business outcomes, ultimately delivering a refreshing experience for everyone involved, from adjusters to policyholders. A compelling look at modernizing claims handling.

24. Yamaha Service explainer video

Capturing the contagious energy of creation, this animated spot from Yamaha Canada Music invites everyone to dive into the world of musical experimentation. Its vibrant visuals and quick rhythm convey that crafting your own sound, your "bop", is an accessible and exciting adventure.

Beyond simple promotion, the video functions as an effective service explainer video for the 'Whatcha Bop?' contest. It skillfully outlines the steps of participating from creating your piece to sharing and getting likes. This not only details the entry process but frames it as a chance to make waves and connect within a creative community, all with the inspiring possibility of winning instruments.

25. Fantech Product explainer animation

Addressing the complexities of exhausting dryer air over long distances finds a compelling demonstration here. It dives straight into the heart of a real challenge, presenting the DEDPV-705 as a robust, engineered response designed exclusively for dryer exhaust and adhering to safety standards.

Through a clear product explainer animation, the video illuminates crucial features. It showcases its UL listing for both gas and electric dryers, vital support for duct runs up to 125 feet, and smart automation that activates with the appliance, ensuring efficient and safe operation every time.

This visual breakdown provides practical confidence, clearly outlining the durable construction and ease of maintenance. It presents the Fantech DEDPV-705 not just as hardware, but as the definitive, reliable system for demanding dryer ventilation needs.

26. Opera explainer video animation

Answering years of clear community demand, Opera GX arrives for Android and iOS, bringing the tailored gaming browser experience to mobile. This launch directly serves players by acknowledging their input and delivering a platform designed with their specific needs in mind.

The striking explainer video animation effectively showcases unique features tailored for players. Tracking game releases and deals provides clear value. The seamless My Flow sync bridges mobile and desktop workflows, while intuitive one-handed navigation demonstrates thoughtful mobile-first design. Ad blocking ensures cleaner browsing.

27. Enbridge Gas animated storytelling video

Persistent discomfort in your home often points to an unseen factor: inadequate insulation, crucial for controlling indoor climate year-round. This presentation effectively demystifies a fundamental aspect of home efficiency, translating a technical subject into valuable homeowner insight by illustrating heat dynamics simply through clear visuals.

What makes this approach so impactful is its clear, actionable path towards improvement, directly addressing homeowner concerns about having enough insulation. Using an animated storytelling video technique, it visualizes the problem's effects. By explaining energy audits and highlighting accessible Enbridge Gas conservation programs, it empowers viewers with concrete steps, making this a model for communicating complex practical topics engagingly and inspiring action.

28. SendGrid explainer video animation

For developers crafting unique communication flows, this animation visualizes the power they gain, illustrating swift experimentation and real-time control over messaging. It showcases how building upon a robust API unlocks flexibility and custom possibilities for engaging users effectively.

Through vibrant explainer video animation, the ease of running tests and achieving real-time results becomes clear. It highlights the ability to make precise connections, focusing on customized communication one message at a time, inspiring developers to build tailored solutions.

29. Xometry Educational animation video

Unveiling the path to predictable costs, a compelling educational animation video showcases how Xometry simplifies the complex world of custom manufacturing. It highlights transparent pricing upfront, visually demonstrating how factors influence cost and eliminating guesswork right from the start.

This concise presentation emphasizes speed, promising quick quotes that address common concerns about timing. By making the process accessible and clear through dynamic visuals, it inspires confidence in potential users and serves as a masterclass in communicating technical value through simple, engaging animation.

30. Twitter Animated business video

Capturing the electric atmosphere of shared passions, this insightful animated business video beautifully portrays Twitter as the live hub where audiences gather during major events. It's not just a platform, but the central arena for cultural moments, offering brands a unique entry point.

The geometric animation subtly underscores the precision of Twitter's event targeting. This tool acts like finding a brand's perfect seat at the most engaged moments, demonstrating how easy it is to integrate and achieve powerful connection by joining the conversation naturally.

Boosting ROI: Metrics for Explainer Video Success

Boosting ROI metrics for explainer videos means understanding precisely how craft influences outcome. We know viewers process information efficiently when sight and sound combine, leveraging dual-coding theory. This powerful synergy means messages stick far better than text alone, building foundational effectiveness for measurable results.

Every design decision impacts viewer engagement and clarity. Managing cognitive load, presenting information step-by-step, and using intuitive visual metaphors simplify complex ideas effectively. Strategic visual pacing, simplicity, and guiding the eye prevent confusion and viewer drop-off, ensuring the message registers clearly.

Beyond visuals, structure and data drive action. The problem solution framework creates intrinsic viewer motivation. Using relatable scenarios builds immediate rapport. Critically, strategic placement of a clear call to action directly guides behavior towards desired outcomes. Iterative refinement based on user testing data ensures the video effectively converts. We see how every decision in creating a 2D Explainer Video connects directly to measurable success.

Why Advids for 2D Explainer Video?

At Advids, we create exceptional 2D explainer videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animations:

Customized 2D Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or any other 2D style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge 2D Explainer Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a 2D explainer video truly effective. Over 320 of these projects have been specifically focused on 2D explainer videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Achieving Your Vision:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: Open and clear communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful 2D explainer videos.

Ready to unlock the potential of 2D Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Explainer Video?

A 2D explainer video is a short, animated video that uses graphics and visuals to simplify complex ideas, products, or services. It's a powerful tool for businesses to capture attention, educate their target audience, and drive conversions.

2D explainer videos are used for a variety of purposes, such as explaining a new product, demonstrating how a service works, or educating customers about a complex topic. They can be used in marketing campaigns, on websites, and in social media to engage audiences and promote products or services.

What do top 2D Explainer Videos have in common?

Mastering 2D explainer videos requires a strategic approach to visual storytelling and brand consistency.

Compelling Narrative: Craft a concise, engaging story with a clear beginning, middle, and end. Focus on a problem/solution structure.

• Memorable Characters: Design characters that are visually distinct and relatable, reflecting your brand personality. Use symbolic representations effectively.
• Visual Storytelling: Use metaphors and visual cues to simplify complex information. Prioritize clarity and impact.
• consistent branding : Maintain consistent color palettes, fonts, and character styles throughout. Use your logo subtly.
• Strategic Animation: Use animation to highlight key information and create visual interest. Avoid unnecessary movement.
• scene composition : Use rule of thirds and leading lines to guide the viewer's eye. Create visual hierarchy.
• Color Palette: Use color psychology to evoke the desired emotions and reinforce brand messaging. Limit your palette.
• Motion Graphics: Use subtle animations to emphasize key points and maintain visual flow. Avoid jarring transitions.
• Clear Call to Action: Use a clear, concise CTA that is visually prominent and easy to understand. Make it actionable.
• Detailed Storyboard: A detailed storyboard ensures consistency and prevents costly revisions during production. Use it as a communication tool.

What makes 2D Explainer Video effective?

Thorough audience analysis forms the bedrock of effective 2D explainer videos. Each element must reinforce the core message, presented with clarity and impact. A cohesive visual style is essential, prioritizing animation that enhances understanding. A well-structured narrative maintains viewer engagement. A defined call to action guides viewer behavior. Iterative design, informed by testing, drives refinement.

Consistent visuals, messaging, and tone reinforce brand identity. A voiceover that aligns with the videos tone and style elevates the experience. These elements combine to create videos that capture attention, educate viewers, and drive conversions.

How long should your 2D Explainer Video be?

Master 2D explainer video length by aligning video type, use case, and funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many key features are shown?
• What animation style is best?
• Which platform will host it?
• Does the style suit the message?
• What's the marketing goal?

2D explainer video length guide

How to create 2D Explainer videos?

Mastering 2D explainer videos requires a strategic approach, focusing on clear communication and impactful visuals to resonate with your target audience. Crafting a compelling narrative is paramount for success.

• Script Development - A well-structured script with a clear narrative arc keeps viewers engaged and informed.
• Animation Style Selection - The right style enhances brand identity and creates a memorable viewing experience.
• Storyboard Creation - A detailed storyboard ensures visual consistency and helps prevent costly production errors.
• visual asset creation - High-quality, consistent visuals build brand recognition and create a professional look.
• voiceover recording - A professional voiceover adds credibility and enhances the overall viewing experience.
• Video Editing - Precise editing creates a seamless and engaging viewing experience, maximizing impact.
• platform optimization - Tailoring the video for different platforms ensures maximum reach and engagement across various devices.

How to Write a Script for a 2D Explainer Video

Let's dive into scriptwriting, the heart of compelling 2D explainer videos. A strong script transforms information into engaging narratives. This section helps you create effective scripts for your 2d animated marketing videos, ensuring they resonate with your target audience.

Remember the groundwork we laid earlier? Now, let's translate that into a captivating script.

• Know Your Audience and Purpose: Who are you talking to, and what do you want them to take away? Understanding your audience and video's objective is crucial. Consider their needs, pain points, and the stage of the marketing funnel they're in. Are you building awareness or driving conversions?
• Craft a Compelling Narrative: What's the story you want to tell? Structure your script with a clear beginning, middle, and end. A problem/solution approach often works well, showcasing how your product or service provides the answer. Even simple 2D explainer video examples can effectively use storytelling to connect with viewers.
• Bring Your Script to Life: Use relatable characters, if appropriate, and a conversational tone . Simplify complex information with metaphors and visual cues. Imagine using a lock and key to explain cybersecurity – clear and memorable. Highlight the key benefits of your offering and how it solves viewer problems.
• Refine and Perfect: Read your script aloud to catch any awkward phrasing . Get feedback from others for fresh perspectives. Time your script to ensure it aligns with your chosen video length. Revise and refine based on this feedback.

A polished script sets the stage for a successful 2D explainer video.

The Importance of Storytelling in 2D Explainer Videos

We've covered the technical nuts and bolts. Now, let's talk about the magic ingredient: storytelling. It's what transforms a good 2D explainer video into a truly great one. Storytelling isn't just about entertainment; it's about connection. It's how we make sense of the world, how we learn, and how we remember. By weaving a compelling narrative, we invite our audience to become part of our message, not just passive viewers.

Think about your favorite animated explainer videos. What makes them stick with you? Chances are, it's the story they tell. A strong narrative makes complex information digestible, turning dry facts into engaging experiences. It's the key to capturing attention and leaving a lasting impression.

• Connection: We connect with stories on an emotional level, forging bonds that resonate long after the video ends.
• Clarity: A good story can untangle even the most complicated ideas, making them crystal clear for your audience. Think of a lock and key representing cybersecurity – simple, yet effective.
• Engagement: A compelling narrative keeps viewers hooked, eager to see what happens next. It's the difference between a click and a conversion.
• brand building : Stories humanize your brand, building trust and fostering loyalty. They show your audience who you are, not just what you sell.

Engaging 2D explainer video examples demonstrate how a compelling narrative can simplify complex information and drive conversions. animated explainer videos leverage storytelling to create memorable and impactful brand experiences. So, as you craft your next video, remember the power of story. It's the secret ingredient that will truly bring your message to life.

The Importance of Revisions in 2D Explainer Video Production

Crafting compelling 2D explainer videos is an iterative process. Revisions are not just corrections; they're opportunities to elevate our work from good to exceptional. Think of it like sculpting – we start with a rough form and refine it until we achieve the desired masterpiece. Even seemingly minor tweaks can significantly impact the final product, especially in short explainer videos.

Let's explore how revisions transform our videos:

• narrative refinement : Revisions strengthen the core message, ensuring clarity and resonance. A confusing storyline can be transformed into a compelling narrative through careful revisions.
• Visual Enhancement: Revisions polish the visuals, capturing audience attention and enhancing engagement. Imagine a character initially designed as generic becoming distinct and memorable through revisions.
• Branding Consistency: Revisions ensure visual cohesion with brand guidelines, reinforcing brand identity. A mismatched color palette can be corrected to perfectly reflect the brand's personality.
• Feedback Integration: Revisions incorporate client feedback, ensuring alignment and satisfaction. A call to action that wasn't clear can be revised to drive conversions effectively.

Professional 2D explainer video examples often showcase the subtle but powerful impact of revisions. By embracing the revision process, we ensure our videos achieve their full potential, effectively communicating our message and engaging our target audience.

2D Explainer Video Production Process

Creating compelling 2D explainer videos is a journey, not a destination. We've explored the core elements, and now we'll delve into the production process itself. Think of it as assembling a puzzle – each piece plays a vital role in creating the complete picture. From initial concept to final launch, a well-defined process ensures a smooth and efficient production. Let's explore the key stages involved in bringing your 2D explainer video to life.

Remember, exploring creative 2D explainer video examples can spark inspiration for your own project.

• Project Brief & Goals: We begin by defining the video's purpose, target audience, and desired outcome. A clear brief sets the foundation for a successful project.
• Concept & script development : Brainstorming creative ideas, exploring visual styles, and crafting a compelling script brings your vision to life.
• Visuals & Audio: Creating a style guide ensures brand consistency. Illustrative explainer videos use visuals effectively to simplify complex information. Professional voiceover and sound design enhance the viewing experience.
• Production & Post-Production: Storyboarding, animation, and video editing bring everything together. Review and feedback are crucial for refining the final product. Platform optimization ensures maximum reach and engagement.

By following these key steps, we ensure a streamlined production process, resulting in a high-quality 2D explainer video that effectively communicates your message and engages your target audience.

How 2D explainer video examples are curated?

We dove deep into 2D explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness, transitions, and overall animation finesse.
7.Sound Design Evaluating the effectiveness of music, voiceover, and sound effects.
8. performance metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. product demos
3. customer onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D explainer video examples 2024, n=12000 videos within duration <3 minutes, across industries.