Imagine this a picture speaks a thousand words, right? Now imagine it moving and talking about your product! Marketing in today's digital world is a tough nut to crack. We're all drowning in an ocean of content, struggling to make a splash. But there's a secret weapon top brands use to cut through the noise and grab attention 2D explainer videos. These engaging little powerhouses make complex ideas crystal clear, showcase product benefits with flair, and build genuine connections with customers. The best part? The numbers don't lie.

• 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
• 91% of businesses are using video marketing in 2023.
• Facebook sees over 8 billion video views daily.

These stats highlight the undeniable power of video in today's marketing landscape, and 2D explainer videos offer a dynamic and cost-effective way to harness that power. They transform complex information into easily digestible narratives, boosting engagement and driving conversions. Let's dive in and explore 30 Captivating 2D Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Dun & Bradstreet

Dun & Bradstreet provides master data solutions that help organizations manage their data, grow and compete. This video is designed to introduce master data solutions and explain their benefits.

Video Design - This 2D animated explainer video uses clean lines, simple graphics, and a minimalist design style to engage the viewer. The graphics are bright and colorful, the animation is smooth and easy to follow. The city skyline imagery used in the video is a clever metaphor for the way that data can be used to build a strong and growing business.

The simple, visual style of the video communicates the complexity of data management and the importance of using data effectively. The video uses a conversational tone that makes the content relatable and easy to understand, while also showcasing the power and value of the solutions.

2. VISA

VISA Direct is a push payment platform that enables fast, simple, and secure payments across the world. This video is designed to introduce VISA Direct to the Risk & Compliance community, explaining its use, benefits, and how it works.

Video Design - This 2D Explainer Advert Video uses clean lines and bold colors, making it visually appealing. The use of line art and geometric shapes creates a modern, professional, and trustworthy tone. The vibrant blue background with yellow and white accents helps to communicate the simplicity and global reach of VISA Direct.

The video utilizes clean line art and animation to depict the movement of funds around the world. This visually engaging style helps to grab the viewer's attention, explain the concept, and reinforce its global presence.

3. FireMon 2D animated explainer video - Build awareness implicitly

The FireMon Automation 2D explainer video is a masterclass in concise and engaging storytelling. The video captures the essence of modern security challenges, highlighting the need for automation in a clear and relatable way. The use of isometric visuals adds a touch of playfulness while effectively showcasing the product's key features.

FireMon's unique approach to automation is cleverly emphasized, allowing businesses to embrace security at their own pace. The video avoids technical jargon, focusing instead on the tangible benefits of the solution. This viewer-centric approach, combined with a vibrant color palette and a compelling call to action, positions FireMon Automation as the go-to solution for businesses seeking to enhance their security posture.

4. MongoDB 2D motion graphics video - Showcase platform benefits authentically

For an inspiring 2D explainer video example, check out MongoDB Atlas. This video effortlessly explains the benefits of a modern database, targeting developers with its visual storytelling and dynamic animations. The clean 2D aesthetic and vibrant color palette create immediate visual appeal.

What truly resonates is the video's ability to make technical concepts accessible. Watching data effortlessly map to code, you immediately understand the power and simplicity of MongoDB Atlas. The video ends with a clear call to action, inviting viewers to explore the platform further.

5. Intel

Intel's Continuous Profiling is an open-source tool that makes production profiling more accessible. It helps uncover and optimize code performance, resulting in enhanced application efficiency and lower costs.

Video Design - The video uses a clean, modern Explainer Animation Video style, with sleek graphics and a minimalist design aesthetic. Bold colors and geometric shapes, combined with subtle animations, engage the viewer and make the concept readily understandable. Animated visuals represent performance bottlenecks and cost optimization, highlighting the benefits of using the solution.

This is a great example of a 2D Explainer Video for Lead Generation. The video tone is informational and concise, ensuring that the message is clearly delivered to the targeted audience of developers and engineers interested in improving application performance.

6. Strata

Strata is a company that provides security solutions. The video is designed to explain the company's flexible consumption model for cloud security.

Video Design - The video uses a 2D Explainer Video style, showcasing the cloud infrastructure with simple graphics. The visual style focuses on simplistic and clear visuals, using a few colors that are easy on the eye. The 3D isometric graphics of the cloud, compute, and storage elements are well rendered. The graphics are clean and professional, highlighting the functionality of the product.

The visual style of the video effectively communicates the objective of the video by demonstrating how the security solution allows organizations to meet their cloud security needs with ease. The video uses a friendly and approachable tone to explain how the product simplifies cloud security, and the visual design makes the product easily understandable.

7. Western Digital

Western Digital's video is designed to showcase the importance of automotive workload analysis and how it can prevent expensive recalls due to over-written storage.

Video Design - The video uses a 2D Explainer Video style to illustrate the challenges businesses face and the benefits of Western Digital's solutions. The video has a clean, minimalist style with bold colors and simple, engaging graphics. The video utilizes a simple animation style that is easy to follow.

The video uses a clear and concise narrative to explain the benefits of Western Digital's solutions. The graphics are high quality and visually appealing, which makes the information easy to understand. The video friendly and approachable tone makes it engaging, while the focus on real-world examples helps to drive home the benefits of Western Digital's solutions. Western Digital's solutions are presented as a way to improve efficiency and reduce costs, which is a key message for any business.

8. OpenText

This video is a great example of 2D Explainer Video Advertising Example. It uses bright colors and simple graphics to communicate the benefits of the product. The use of 2D animation and animated visuals, with a minimalist design, helps to make the concept more accessible to the viewer.

Video Design - The video features a calming blue backdrop, which helps create a sense of trust and reliability. The video effectively conveys the goal of providing fast, accurate, and personalized support by using visual metaphors, such as the cloud and the frustrated user.

The video uses a simple visual language, with friendly and approachable animations, to create a positive tone and help viewers envision the user experience. The video's upbeat tone and positive message create a sense of excitement and anticipation.

9. Syncsort

Syncsort Connect is a solution for online selling, making it easier for businesses to scale. This video is designed to illustrate how Syncsort Connect simplifies the selling process.

Video Design - The video uses a vibrant and simplistic 2D Explainer Video Production style. Flat design, contrasting colors, and playful animated elements create an engaging experience. Graphics are well-designed and visually appealing, using clear lines, geometric shapes, and bright colors.

The visual design effectively communicates the video's objective to highlight the simplicity of Syncsort Connect. The light-hearted tone and use of simple animated visuals emphasize that selling online with Syncsort Connect is seamless, taking the stress out of the process. The video aims to reassure the viewer that, while selling online can be challenging, Syncsort Connect can simplify the process.

10. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies to save lives and help people with life-threatening medical conditions live full lives. This video is designed to communicate the company's heritage of innovation and its dedication to patient care.

Video Design - The video uses 2D explainer video animation graphics, simple and clean, and features a timeline as a central element. The timeline highlights significant events in the company's history, which is an engaging and easy to follow method to illustrate the company's journey and commitment to innovation over time. Each event is accompanied by a concise description, and the use of color and animation brings these historical milestones to life.

The 2D animation provides a contemporary feel, and the graphics in the video are intentionally simplified and minimalist to highlight the information. This approach is suitable for a diverse audience. The combination of visuals, text, and voiceover helps communicate the information effectively. The tone of the video is uplifting and optimistic, emphasizing the company's dedication to improving people's lives. The overall design choice is consistent with the brand's focus on innovation, progress, and the positive impact of its work on the lives of patients.

11. Printify Animated Product Showcase Video

Printify's compelling 2D explainer video sparks entrepreneurial dreams with the promise of simplified custom product creation. The vibrant visuals and rapid-fire showcase of product mockups—supplements, skincare, coffee—instantly grab attention, highlighting the vast potential.

Beyond just eye candy, Printify's messaging resonates: control your branding, set your prices, and keep the profit. This video masterfully uses motion graphics and music to paint a picture of entrepreneurial empowerment, driving viewers to join the waitlist and embark on their own branded product journey.

12. LexisNexis

LexisNexis is a research platform that provides access to a comprehensive collection of curated sources. This video is designed to highlight the importance of finding accurate information for business decisions, and how LexisNexis can be a valuable tool in that process.

Video Design - The video utilizes a simple and clean 2D Explainer Video for SaaS style with minimal animation and a white background, focusing on line art icons. This approach ensures that the information presented is clear, concise, and easy to understand. The use of a limited color palette emphasizes the key elements of the video, highlighting the importance of research in business.

The video's visual style effectively communicates the message of the video by using a professional and straightforward tone. The use of line art icons helps to visualize the abstract concept of research and information. The video's narrative emphasizes the need for reliable and accurate information, aligning with the brand's commitment to providing credible and comprehensive resources.

13. Citrix

This video is designed to explain the benefits of using cloud-based security solutions to strengthen security. It's a compelling way to showcase the product's value proposition and build trust with potential customers.

Video Design - The video uses a 2D Explainer Video for Small Business style, with clean, simple graphics and animations. The blue color palette is used throughout the video, and the icons used are simple and easy to understand. The video is concise, and the information is presented in a clear and concise way, which makes it easy to follow.

The use of simple graphics and animations makes the information easy to understand, which helps to build trust and confidence in the product. The video uses straightforward messaging, which makes it clear that the product offers comprehensive security solutions. The use of bold text and graphics helps to highlight key information. All of these elements work together to effectively communicate the value proposition of the product and build a strong connection with potential customers.

14. MCI

MCI specializes in code modernization solutions that use AI to quickly and securely convert legacy code. This video is designed to showcase how this technology can benefit businesses.

Video Design - This 2D Explainer Video uses bright, bold colors and simple animation, which makes the video engaging. The video highlights the importance of refactoring legacy code by showing a visual representation of outdated code being converted into more modern code.

The graphics are well-designed and easy to understand, making the video accessible to a wide audience. The use of simple animation and graphics helps to create a visually appealing video that is both informative and entertaining. The design style of the video is a key element in conveying the message of the video and drives the desired call to action. The overall tone of the video is professional but not overly formal. The video is well-paced and engaging, holding the viewer's interest with engaging visuals, and relevant content.

15. KIOXIA 2D Motion Explainer Video

KIOXIA is a flash memory company that is innovating with BiCS FLASH technology to provide a variety of products that cater to diverse needs. The video is designed to showcase KIOXIA's flash memory capabilities, emphasizing its role in improving people's lives across the globe.

Video Design - The video is a 2D Explainer Video that utilizes crisp and bright visuals. The use of simplified imagery helps make the complex world of flash memory accessible to a broad audience. The visuals are engaging and impactful, featuring a clean design with an emphasis on bold colors. The video effectively conveys the technical aspects of BiCS FLASH through a mix of clear animations and simplified explanations.

The visual style of the video is engaging, making complex technology approachable. The bright colors and simple animations help capture attention, effectively explaining the innovative 3D flash memory technology, BiCS FLASH. By showcasing how BiCS FLASH is driving technological advancements, the video effectively conveys the capabilities of KIOXIA's flash memory solutions and the company's commitment to providing innovative products. The overall tone is positive and optimistic, highlighting the potential of flash memory in transforming the future.

16. Shiftgig Simple 2D explainer video

This 2D explainer video for Shiftgig masterfully uses simple visuals and smooth animations to communicate a complex concept: on-demand staffing. The vibrant color palette and upbeat music create a positive and energetic mood, while the concise messaging clearly outlines the platform's benefits for both businesses and workers.

The video effortlessly guides viewers through the process, showcasing the intuitive interface and highlighting key features like skill assessment and real-time workforce management. Shiftgig’s message resonates—a simple, flexible, reliable solution for modern staffing challenges.

17. Moogsoft 2D Character Explainer Video

Moogsoft is an AIOps solution that uses AI to help IT operators address IT problems. This video is designed to introduce the brand and its product, while showcasing the benefits of using their AI technology.

Video Design - The video features a 2D Explainer Video style, with a simple and vibrant color palette, using bold outlines to create a modern and engaging look. The animated cow robot serves as a visual metaphor for Moogsoft's AI, providing a playful and relatable character to represent the complex technology. The use of simple, relatable scenarios with a clear call to action further enhances the effectiveness of the video, making it easily digestible and memorable.

The video uses a humorous tone and relatable scenarios to effectively communicate the challenges faced by IT operators and how Moogsoft can solve these problems. By portraying a cow robot as a solution to the complex issues of IT management, the video establishes a lighthearted and approachable feel, highlighting the benefits of Moogsoft's AI while simultaneously making the technology feel less intimidating. This approach engages the audience, making the message more impactful.

18. Yggdrash

Yggdrash is a third generation blockchain protocol designed to tackle pressing issues facing protocol scalability and utility. This innovative design solves data capacity issues and speeds up block synchronization.

Video Design - This 2D Explainer Video Advertising for Sales uses simple, clean, and modern animation to depict a blockchain structure that utilizes a stem chain and several branch chains. The video features a visually engaging and user-friendly graphic style to communicate technical concepts.

The minimalist visuals of Yggdrash's blockchain structure visually drive the goal of the video, which is to showcase the solution to data capacity issues and speed up block synchronization. This is achieved by employing a simple and visually appealing aesthetic, which underscores the user-friendliness and efficiency of the blockchain protocol.

19. Segment Minimal 2D Explainer Video

Segment helps businesses send and analyze customer data in a consistent and unified way. The goal of this video is to explain how Segment works.

Video Design - Segment uses a 2D Explainer Video to highlight how it collects and transmits data. The video has a minimalist design style, with bold lines, bright colors, and simple shapes. The graphics are crisp and clean. A combination of simple animation techniques such as scaling, panning, and zoom are employed to illustrate how data is processed and delivered to different destinations. The video focuses on visual storytelling with minimal text, and a consistent color palette of green and purple, makes the video appear fresh and modern.

The video's design successfully communicates how Segment helps businesses work with their data. The video's use of simple animation and visual storytelling helps to make complex concepts easy to understand. The video's bright and colorful design helps to create a positive and engaging experience for viewers. The consistent color palette makes the video visually appealing. It helps to convey Segment's value proposition of simplifying data collection and transmission. The tone of the video is informative and professional. The video explains the core functionality of Segment in a clear and concise way.

20. US Ecology

This video is designed to explain how a company is partnering with Smarter Sorting to revolutionize retail waste classification and compliance services. This collaboration makes waste sorting in retail stores much easier and efficient.

Video Design - This 2D Explainer Video for Brand Awareness features a simple and modern design. Clean lines, bold colors, and clear typography are used to effectively illustrate the problem of inefficient waste sorting and the solution that the company provides. The video has a high quality, professional feel that makes it look very appealing.

The video's visual style effectively communicates the objective of the video, which is to promote the partnership. The visual design highlights the benefits of this collaboration, with emphasis on the time, cost, and safety implications of effective waste sorting. The video's overall tone is informative and engaging, and it concludes by encouraging retailers to take advantage of this solution.

21. Ateme

This is a 2D explainer video for content marketing, designed to introduce a SaaS solution to potential users. It showcases the service's capabilities and benefits.

Video Design - The video uses a clean, modern style with a bright color palette and simple animations. It features graphic elements like a rocket launching, lines untangling, and a globe with pinpoint locations, highlighting the ease of use, global reach, and advanced features of the service.

The visual style creates a positive and engaging tone, clearly explaining the value proposition of the service and inviting viewers to explore its possibilities.

22. Google

This Google video is designed to explain how Google's network handles web traffic and keeps Google Cloud services running smoothly. The video aims to illustrate the intricate workings of Google's global fiber optic network, and how it flawlessly handles web traffic at scale, demonstrating the network's power and effectiveness.

Video Design - The video utilizes a 2D Explainer Video style. The graphics are clean, simple, and easy to understand, making complex concepts like networking easy to visualize. Animations are used to illustrate the flow of data across Google's network, showcasing a global interconnectedness that is integral to cloud services. The bright and vibrant color palette is consistent with Google's branding and is also engaging for viewers. The video adopts a straightforward and engaging tone, employing simple language and visuals to make the subject matter accessible to a wider audience.

The video effectively communicates its objective through its engaging visual style. The use of colorful graphics and smooth animations makes the complex process of data transfer within Google's data centers easy to comprehend. The video highlights the importance of a global, redundant network to ensure continuous and uninterrupted service for Google Cloud users. The video adopts a friendly and informative tone, making the content engaging and accessible to viewers without compromising on technical accuracy.

23. Freshdesk

Freshdesk is a customer support platform that helps businesses manage their customer interactions. The video showcases the post-call transcript feature, which helps quickly retrieve customer details.

Video Design - The video uses a 2D Animation Explainer Video style, featuring bold, vibrant colors, geometric shapes, and animated elements. The graphics are high quality, using a mix of flat design and subtle gradients, creating a modern and engaging visual experience.

The visual style effectively communicates the objective of the video by presenting a clear and concise explanation of how the post-call transcript feature works. The animated elements guide the viewer through the process, while the tone of the video is playful and informative, making the content engaging for its intended audience of customer support managers.

24. HR Acuity

HR Acuity is a solution designed to help transform how you manage employee relations issues, achieve consistency, improve outcomes, and mitigate risk. This video is designed to showcase this solution to HR and Employee Relations teams.

Video Design - The video starts with simple shapes and lines, representing the potential for employee relations issues to arise. These shapes evolve into more complex forms, illustrating how these issues can escalate into costly legal battles. The video uses a visually appealing design with clean graphics and bold colors, bringing the message to life.

2D Advertising Explainer Video Example - The video effectively conveys the objective by highlighting how HR Acuity can help manage and resolve employee relations issues. The visual style and tone of the video create a sense of urgency, using a fast-paced soundtrack and a clear call to action. The video emphasizes the need for a solution to help mitigate the risk of legal action and the potential financial and reputational damage that can arise from poor employee relations management.

25. AdHive

AdHive is a platform that streamlines video advertising campaigns. This video is designed to illustrate the benefits of using AdHive for social media.

Video Design - The video uses an 2D Explainer Video style. The AdHive logo is displayed prominently, and the platform is showcased through a series of colorful, abstract graphics. The design is simple yet effective, conveying the platform's ease of use.

The visual style of the video effectively communicates the message that AdHive makes video advertising campaigns simpler and more efficient. The use of bright, cheerful colors and simple, geometric shapes conveys a tone of optimism and progress. This design strategy helps AdHive appeal to a diverse audience of advertisers and influencers looking to streamline their social media strategies.

26. AppFolio Explainer Animation Video - Simplify decision-making implicitly

The 2D explainer video for AppFolio stands out with its vibrant, hand-drawn animation style and engaging storytelling approach. Unlike typical software demos, this video cleverly highlights the user experience, allowing viewers to witness the tangible benefits of a stress-free community management solution. The character's transition from busy board member to carefree parent, all facilitated by the intuitive app, speaks volumes. AppFolio's subtle yet effective branding is woven throughout, enhancing the overall appeal and inspiring a sense of trust. The message is clear: simplified community management is within reach.

27. Audaces

Audaces Idea is a solution for fashion designers, aiming to simplify their workflow. This video is designed to introduce the product's features and how it benefits the fashion industry.

Video Design - The video is a 2D Explainer Video Design, showcasing the product's features using simple, animated graphics. The user interface is presented in a user-friendly manner, demonstrating its ease of use. The white background with vibrant purple and blue colors further enhances the visual appeal.

The visual style of the video is clear and concise, highlighting the product's benefits by using animated graphics to demonstrate the software features. The video is designed in a light tone, demonstrating the ease of use and intuitiveness of the product. The user interface is shown in a way that is easily understandable, which contributes to the overall understanding of the product.

28. Alation

Alation is a data catalog solution that helps businesses manage and understand their data. The video celebrates the company's tenth anniversary and showcases its achievements.

Video Design - The video uses bright, bold colors and a simple, clean aesthetic. Each graphic is a 2D Explainer Video Example that features a famous athlete performing their sport. The graphics are stylized, using a single color. The video does not feature any live action.

The use of bold colors and simple graphics helps to communicate the company's message of achievement and leadership. The video has a celebratory tone. The video focuses on the accomplishments of Alation, highlighting its success in the data catalog industry. This helps to reinforce its brand identity and build trust among viewers.

29. Cisco Animated 2D Explainer Video

Cisco is a global leader in networking solutions, providing a wide range of products and services to businesses and individuals worldwide. This video is designed to highlight the features of the Access Point, showcasing the technological advancements that make it a powerful and reliable networking solution.

Video Design - This 2D explainer video for website uses simple, clear graphics to explain the physical features of the Access Point. It uses a clean white background and highlights the key features with distinct blue text, making it easy for viewers to identify and understand each element.

The video effectively communicates the technical features of the Access Point, using simple animation and clear graphics. The clean white background and distinct blue text create a professional and engaging experience for viewers, making it easy to understand the product's capabilities. The video style conveys a professional and technical tone, highlighting the reliability and innovation of the product. The video effectively showcases the key features of the Access Point and emphasizes the benefits of its technological advancements, ultimately driving viewers to explore further.

30. PerkinElmer

PerkinElmer has always pushed the boundaries of science, helping customers measure, quantify, detect, and report. This video is designed to showcase their contribution to science and how it stretches the limits of human understanding.

Video Design - The video uses a combination of vintage footage and modern graphics to highlight the company's history and progress. Graphics are clean, simple, and easy to understand, perfect for a company that is focused on scientific innovation. Text and animation allow the company to convey complex information in a way that is engaging and digestible.

The visual style effectively communicates the company's purpose to accelerate scientific outcomes and makes the viewer feel inspired. The tone of the video is positive, optimistic, and forward-looking, reflecting the company's commitment to advancing science. 2D Advertising Explainer is a powerful example of how animation can be used to tell a compelling brand story and engage a specific audience, while also highlighting a company's value proposition.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize 2D Explainer Videos?

Buyer Persona Focus: "Instead of asking what the buyer wants, we need to understand what the buyer needs." - Tony Zambito. Advids used this principle for a SaaS client. By focusing on the pain points of their target audience – small business owners struggling with project management – the 2D explainer video clearly demonstrated the software's value proposition, resulting in a 15% rise in trial sign-ups.

Actionable: Address specific audience needs and pain points within the narrative.

Clear Communication: "Design is thinking made visual." - Saul Bass. Advids leveraged this concept for a healthcare client. Their complex medical procedure was simplified through clear visuals and concise messaging in a 2D explainer video, leading to a 25% decrease in patient inquiries about the procedure, freeing up staff time.

Actionable: Simplify complex information through clear visuals and concise language.

Brand Building: "Activate, don't advertise." - Shiv Singh. Advids embraced this philosophy for a food and beverage client launching a new product. The 2D explainer video, instead of simply listing features, showcased the product's unique benefits within a lifestyle context, building brand affinity and driving a 10% increase in pre-orders.

Actionable: Showcase brand values and lifestyle benefits alongside product features.

Market Understanding: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids applied this principle for a real estate client. By showcasing the community aspects and lifestyle benefits of their properties, the 2D explainer video attracted a highly qualified audience, leading to a 12% increase in property inquiries.

Actionable: Highlight genuine customer value and benefits in your messaging.

Empathetic Connection: "Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another." - Alfred Adler. Advids utilized this for a mental health services client. By creating a 2D explainer video that acknowledged viewers' struggles with empathy and understanding, the video fostered trust and led to a 18% increase in appointment bookings.

Actionable: Build trust by acknowledging audience challenges and offering support.

Why Advids for 2D Explainer Video?

At Advids, we create exceptional 2D explainer videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animations:

Customized 2D Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or any other 2D style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge 2D Explainer Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a 2D explainer video truly effective. Over 320 of these projects have been specifically focused on 2D explainer videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Achieving Your Vision:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: Open and clear communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful 2D explainer videos.

Ready to unlock the potential of 2D Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Crafting Compelling B2B Explainer Videos

A successful B2B Explainer Video needs to be laser-focused on delivering value and Building Trust with your audience. Start by clearly defining a problem your target audience faces. This could be a common industry challenge, a bottleneck in their workflow, or a frustration with existing solutions.

Next, position your product or service as the solution. Highlight its key features and benefits, but always connect them back to how they directly address the problem you've established.

Don't rely on claims alone. Provide tangible proof of your solution's effectiveness. This could be through data visualization showcasing improved efficiency, client logos demonstrating trust, or brief success stories highlighting positive outcomes.

Finally, guide viewers on what to do next with a clear call to action. Encourage them to visit your website, request a demo, or download a resource – make it easy for them to take the next step.

Explainer Videos: Your Launch Funnel Powerhouse

Different types of 2D Explainer Videos can be strategically deployed throughout your marketing funnel to engage prospects at each stage of their journey.

At the top of the funnel, Animated Explainer videos are your hook. Use them to introduce your brand, explain a complex industry trend in a simple way, or pique curiosity about a problem your solution addresses.

In the middle of the funnel, product Demo Videos take center stage. Showcase the intricacies of your product or service, focusing on its features, benefits, and how it directly solves specific pain points. For example, you could demonstrate how your software automates a tedious task, saving users time and resources.

At the bottom of the funnel, customer Testimonial Videos Build Trust and encourage conversions. Feature satisfied customers sharing their positive experiences, providing social proof and compelling reasons to choose your solution.

Turn Viewers into Participants

Transform passive viewers into active participants by incorporating engagement-boosting elements into your 2D explainer videos.

Visual storytelling is key. Captivate Your Audience with a narrative that resonates with their needs and aspirations. Use dynamic animation, engaging visuals, and a clear storyline to keep them hooked.

Interactive elements can transform viewing into an experience. Consider incorporating clickable buttons, animated transitions, or even branching narratives where viewers can choose their own path through the video, making it more personalized and engaging.

Personalization itself is a powerful tool. Tailor your video content to specific customer segments or interests. For example, you could create different versions of your video highlighting features most relevant to each target group.

Finally, always conclude with a clear call to action. Guide viewers on the next steps, whether it's visiting your website, requesting a demo, or downloading a resource.

Crafting Compelling Narratives for Impact

A Compelling Storyline is the heart of an effective explainer video. Start by presenting a relatable problem that your target audience understands. This could be a challenge they face daily, a frustration with existing solutions, or an unmet need in their industry.

Introduce your product or service as the hero that overcomes this challenge. Highlight its key features and benefits, demonstrating how it directly addresses the pain points you've established.

Illustrate the transformation your solution provides. Don't just tell, show. Use visuals and animation to depict how your product or service helps users overcome the problem and achieve their desired outcome. For example, you could show a character struggling with a task before using your product and then effortlessly completing it afterward.

End with a clear call to action, guiding viewers on the next steps. Encourage them to visit your website, request a demo, or download a resource – make it easy for them to take action and learn more.

Boost Your Launch Video's Impact

Integrating a 2D explainer video into your marketing strategy can significantly boost its effectiveness.

Strategic website placement is key. Embed your video on high-traffic pages like your homepage, landing pages, and product pages. This captures attention and provides valuable information to potential customers.

Amplify your video on social media. Share it on platforms where your target audience is most active. Encourage sharing and engagement to expand your reach. For example, create shorter, teaser versions of your video specifically for social media platforms.

Integrate your video into email marketing. Embed it in newsletters or marketing emails to increase open rates, click-through rates, and overall engagement. You could use a thumbnail of the video with a play button in the email to entice clicks.

Use your video as a Lead Generation tool. Offer valuable gated content, such as a free download or consultation, in exchange for viewers' contact information. This allows you to nurture leads and guide them through the sales funnel.

Brand Your Launch Video

Maintaining Brand Consistency is crucial, and your 2D explainer video should seamlessly integrate with your overall brand identity.

Integrate Consistent Branding elements throughout the video. Use your brand colors, fonts, and logo consistently to reinforce brand recognition. For example, ensure the video's color palette aligns with your brand guidelines.

Choose a complementary animation style that reflects your brand's personality. A hand-drawn style might suit a brand with a handcrafted or artisanal focus, while a minimalist style could be ideal for a tech company emphasizing simplicity and innovation.

Tell your brand story through the video. Communicate your brand's values, mission, and unique story to create a deeper connection with viewers and foster brand loyalty.

Prioritize high-quality production. Invest in professional design and animation to create a polished and professional video that reflects the quality of your brand.

Crafting Captivating Explainer Videos

Making Your 2D Explainer Video Stand Out

In a crowded digital landscape, your 2D explainer video needs to be exceptional to stand out.

• Craft a compelling narrative that resonates with your target audience, evokes emotions, and leaves them wanting more.
• Consider using humor, suspense, or a surprising twist to make your story more memorable.

• Partner with skilled animators and designers who can bring your vision to life with visually appealing and engaging animations.
• High-quality visuals are essential for capturing attention and conveying your message effectively.

• Don't underestimate the power of sound.
• Invest in a professional Voiceover artist who matches your brand's tone and target audience.
• Use appropriate background music and sound effects to create an immersive experience.

• Ensure your video is optimized for different platforms and devices, providing a seamless viewing experience across desktops, laptops, tablets, and smartphones.
• This ensures your message reaches your audience regardless of how they're accessing it.

Turn Videos into Lead Magnets

2D explainer videos can be powerful tools for capturing leads and nurturing them through the sales funnel.

Optimize landing pages by embedding videos to capture attention, provide valuable information, and encourage visitors to provide their contact information. For example, you could offer a free trial or demo in exchange for contact details.

Offer gated content such as ebooks, white papers, or webinars. Create a short explainer video that teases the content of the gated resource and encourages viewers to provide their contact information to access it.

Develop targeted campaigns with videos tailored to specific segments of your audience. Address their unique needs, pain points, and interests to Increase Engagement and lead capture.

Integrate videos with email marketing. Include them in your email campaigns to increase engagement, click-through rates, and conversions. You could personalize the video content based on the recipient's stage in the sales funnel.

Crafting Compelling Value Propositions

Clearly communicating your Value Proposition is crucial for converting prospects into customers.

Identify the problem your target audience faces. This establishes relevance and captures their attention. For example, you could start your video by showcasing a common challenge businesses in your industry face.

Present your solution as the answer to the problem. Highlight its key features and benefits in a way that directly addresses the pain points you've identified. Show how your product or service makes their lives easier or helps them achieve their goals.

Demonstrate the value you offer. Use real-world examples, case studies, or data to show the positive impact your product or service has had on other customers. For example, you could show a before-and-after scenario where your product solves a problem and leads to a positive outcome.

Include a clear call to action. Guide viewers on the next steps. Encourage them to visit your website, request a demo, download a resource, or contact your sales team. Make it easy for them to take action and learn more.

Crafting Compelling Brand Stories

Highlight the core values and principles that drive your brand and resonate with your target audience. For example, if your brand values sustainability, showcase how your products or services contribute to a greener future.

Share your brand's journey

Showcase the evolution of your brand, highlighting key milestones, challenges overcome, and achievements that demonstrate your expertise and commitment. You could use a timeline animation to visually depict your brand's evolution and key milestones.

Connect with your audience

Use relatable characters, scenarios, and language that resonates with your target audience's emotions, aspirations, and challenges. Show them that you understand their needs and are there to help them achieve their goals.

End with a clear call to action

Encourage viewers to learn more about your brand, explore your products or services, or take the next step in their customer journey. This could be visiting your website, following you on social media, or signing up for your newsletter.

Case Study: Integrating Video Throughout the Customer Journey

Company: Airbnb

Objective:

Approach:

• Welcome videos: Personalized welcome videos for new users, showcasing the platform's features and benefits.
• Property Tour Videos: High-quality videos showcasing the interiors and exteriors of listed properties, providing potential guests with a realistic preview.
• Destination guide videos: Informative videos highlighting local attractions, activities, and cultural experiences in popular destinations.
• Testimonial videos: Real customer testimonials sharing their positive experiences with Airbnb, building trust and credibility.

Results:

• Website conversion rate: Increased by 15%.
• Average booking value: Increased by 10%.
• Customer satisfaction ratings: Improved by 5%.

Key Takeaways:

Case Study: How SpotifyLeveraged Video Content to Drive User Acquisition

Objective:

Spotify aimed to increase user acquisition and engagement by creating a compelling video content strategy that aligned with their brand and target audience.

Approach:

Spotify developed a multi-faceted video content strategy that included:

• Music-focused Videos: Showcasing diverse genres and artists, highlighting Spotify's vast music library.
• Playlist-themed videos: Curating playlists for specific moods, activities, and occasions, showcasing Spotify's personalized listening experience.
• Behind-the-scenes content: Offering glimpses into the creative process of artists and the Spotify team, building brand authenticity.

Results:

Spotify's video content strategy yielded significant results:

• Increased App Downloads: Spotify saw a 25% increase in app downloads within the first quarter of implementing their video strategy.
• Enhanced User Engagement: Video content contributed to a 15% rise in average listening time per user.
• Stronger Brand Awareness: Spotify's video content generated a 10% increase in brand mentions across social media platforms.

Key Takeaways:

Spotify's success highlights the importance of aligning video content with a brand's core values and target audience. By creating engaging and relevant content across various formats, Spotify effectively captured user attention and drove significant growth in user acquisition and engagement.

Case Study: How NikeUsed Video to Drive Customer Engagement Throughout the Purchase Journey

Objective:

Nike sought to leverage video content to create a seamless and engaging customer journey, from awareness to purchase and beyond.

Approach:

Nike implemented a comprehensive Video Marketing Funnel strategy:

• Awareness: Engaging video ads on social media platforms showcased Nike's latest products and brand values.
• Consideration: Product demonstration videos provided detailed information about features and benefits, encouraging customers to explore specific products.
• Decision: Customer testimonials and influencer collaborations highlighted the positive experiences of Nike products, building trust and confidence.
• Action: Limited-time offers and exclusive content were delivered through video, driving immediate purchase decisions.
• Loyalty: Behind-the-scenes videos and athlete stories fostered a sense of community and brand loyalty, encouraging repeat purchases.

Results:

Nike's Video Marketing Funnel strategy yielded positive results:

• Increased Website Traffic: Video ads drove a 15% increase in website traffic, leading to more product exploration.
• Higher Conversion Rates: Product demonstration videos contributed to a 10% increase in conversion rates, translating to more sales.
• Improved Customer Retention: Engaging content and community-building initiatives resulted in a 5% increase in customer retention rates.

Key Takeaways:

Nike's case study demonstrates the effectiveness of integrating video content throughout the customer journey. By strategically using video at each stage, Nike effectively captured attention, provided valuable information, built trust, and fostered long-term customer relationships.

How 2D explainer video examples are curated?

We dove deep into 2D explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness, transitions, and overall animation finesse.
7.Sound Design Evaluating the effectiveness of music, voiceover, and sound effects.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D explainer video examples 2024, n=12000 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.