Have you ever wished your product could speak volumes without saying a word? Today, in this article, we explore the transformative power of 3D explainer videos. What we'll uncover is how these innovative visuals can elevate your product demos from simple presentations to unforgettable experiences. Our journey will take you through compelling examples, showcasing how 3D animation enhances communication, boosts engagement, and ultimately drives growth. But first, let's look at some impressive statistics that highlight the impact of 3D explainer videos.
That's about 1 billion hours of YouTube videos consumed every single day.
Viewers watch 1 billion hours of YouTube videos per day on their TVs.
These stats highlight the immense opportunity and the equally significant challenge: capturing attention in a sea of content, especially when most video ads are incredibly short. 3D product explainer videos offer a compelling solution, providing engaging visuals that can quickly communicate value and drive conversions. We've curated 30 Inspiring 3D Product Explainer Video examples that immediately commanded our attention and generated excitement.
Teledyne e2v Semiconductors has launched the world's most compact Radiation Tolerant 4GB DDR4 memory for space systems, a solution with a complete application data package. This memory is designed for extreme environments, and its compact design is a game-changer for space applications.
Video Design - The video uses a 3D Product Explainer Example style, featuring a clean and modern design with bright colors and simple graphics. The animation is smooth and fluid, making it easy for viewers to follow. The video highlights the memory's ability to withstand extreme environments, which is communicated through dynamic animations and close-ups of the memory chip.
The visual design is able to communicate the video's objective, which is to showcase the product's capabilities. The video is a great example of how to use animation to explain complex technical concepts in a way that is both engaging and informative. This video is a must-see for anyone interested in space technology and the future of memory.
2. Duerr Dental 3D Design Animation Video - Showcase design elegantly
The seamless animation in this 3D product explainer video makes the Dürr Dental VistaVox x-ray systems come to life. Dynamic camera movements take viewers on a product tour, from the Dürr Dental logo to the complex inner workings.
The striking shattering animation isn't just visually captivating; it showcases the engineering and modular design of these innovative x-ray machines. A brilliant example of how a technical product can be presented in a stylish and informative way.
What We Can Learn
Let the visuals tell the story. minimize on-screen text.
Smith and Nephew is a global medical technology company that develops, manufactures, and markets a range of products for the surgical and healthcare industries. The video is designed to showcase the company's latest product, its innovative approach to surgical robotics.
Video Design - The video is a 3D Product Video Explainer Example. It uses a combination of 3D animation, close-up shots, and a minimalist design aesthetic. The product is shown in detail, with a focus on its innovative design. The use of a dark background, clean lines, and vibrant colors, such as blue, highlight the product's features and functionality, which further contributes to the overall sleek and futuristic design of the video.
The video's visual style effectively communicates the objective of showcasing the product and its innovative design features. The 3D animation allows for a detailed and engaging presentation of the product, while the minimalist design aesthetic creates a clean and professional tone. The focus on the product's technical specifications and features, alongside a succinct and informative narration, helps to establish credibility and trust with the viewer. This presentation ensures that the video effectively communicates the intended message, highlighting the benefits of the product while engaging the audience through its impressive visual aesthetic.
4. Agilent 3D Product Animation Showcase - Generate leads effectively
This 3d product explainer is a masterclass in visual storytelling. It takes a mundane component, the acceleration sensor, and transforms it into a marvel of engineering. We see the sensor's internal components come to life, responding to forces with precision and elegance. This visual symphony reminds us of the ingenuity behind the technology we rely on daily.
The video seamlessly blends technical detail with artistic flair. It subtly reveals the sensor's indispensable role in our increasingly connected world, from airbag deployment to screen rotation on our phones. This is a powerful example of how a 3d product explainer can make complex technology understandable and even beautiful.
What We Can Learn
Clear visuals of internal workings boost viewer understanding.
We admire this 3D product explainer video for Expleo. It showcases the ExpleoSmeta Briefcase, a cybersecurity testing platform, with remarkable clarity and visual appeal. The stylized animation and dynamic camera work grab attention, making it easy to understand the platform's diverse applications. We love how the video seamlessly transitions between different scenarios, demonstrating the briefcase's use in car, drone, and air taxi testing.
The narrative arc, starting with the initial question about cybersecurity and culminating in the briefcase's application across various vehicles, is well-structured. This video powerfully demonstrates the value of cybersecurity in today's connected world. Expleo's focus on safety and innovation shines through, making this a top-tier example of a compelling product demo.
What We Can Learn
Seamless transitions between scenes keep viewers hooked, improving retention.
We all know the struggle of trying to relax outdoors only to be bombarded by relentless mosquitoes. NuTone Haven emerges as a refreshing solution in this 3D product explainer animation. We love the way the miniature backyard unfolds from the packaging, showcasing a picturesque family enjoying their serene, bug-free haven.
The video aesthetically visualizes the product's effectiveness, illustrating the invisible yet powerful protective zone it creates. The detailed breakdown of the fixtures assembly, its simple operation, and impressive coverage duration assure viewers of a complete and easy-to-use solution. This video inspires us to consider incorporating these types of captivating visuals and storytelling into future projects.
What We Can Learn
Create a "before & after" mini-world to showcase the transformation, inspiring action.
This is a powerful 3D Product Explainer Example that showcases the variable speed drive air compressor with boost flow mode. It's a futuristic design that uses digital elements to highlight the key features of the product. The video effectively portrays the boost flow mode by highlighting the visual elements, such as the animated flow meters, compressor capacity meter, and pressure indicator.
Video Design - The video uses clean lines, high contrast, sharp angles, and bold colors to highlight the technological advancements of the product. It effectively communicates the objective of the video by emphasizing the importance of having a compressor that can meet the demands of increased air needs.
This helps drive the viewer to learn more about the product and its capabilities, which in turn, positions the brand as a reliable provider of high-quality, innovative air compressor solutions. The video effectively conveys a sense of technological advancement and trustworthiness.
Invacare is a leading provider of medical equipment and home healthcare products. This video is designed to introduce a manual wheelchair, targeted towards those who require a lightweight, comfortable, and functional solution for daily use.
Video Design - This 3D Product Explainer Example effectively utilizes close-up shots and sleek animations to showcase the wheelchair's key features and benefits. A minimalist black background and bright blue highlights further enhance the product's elegant design, making it aesthetically pleasing and captivating.
The video's visual style successfully communicates the core values of the product by highlighting its lightweight nature, innovative features, and modern design. The sleek and sophisticated aesthetic reinforces the wheelchair's appeal as a high-quality and functional product. The overall tone of the video is professional and engaging, making it suitable for a broad audience interested in exploring premium wheelchair solutions.
BayWa is a company that develops products for hybrid and electric vehicles. This video is designed to demonstrate how the company is helping companies innovate and develop higher quality products.
Video Design - This 3D Product Explainer Example highlights the key features of the products, which are meant to improve the range, power, and reliability of electric vehicles. The animated graphics in the video make the visual experience high-quality, and help viewers understand how the products work and their positive effects on vehicles.
The video features a clean design, focusing primarily on the 3D animated vehicle, a dark background and a clean, modern font. This combination creates a professional look that communicates the advanced technology and high quality of the products. The tone of the video is authoritative and confident, emphasizing the innovative and high-quality nature of the products. The graphics effectively convey the benefits of these products, particularly how they improve range, power, and charging speed of electric vehicles.
We appreciate the clean visual approach of this 3D product explainer video showcasing the Omron NightView. The animation style blends seamlessly with sleek 2D motion graphics, creating an informative yet engaging viewer experience. We love the use of a calming color palette and music that enhance the message of better health monitoring.
This video doesn't just showcase a product; it educates about nighttime hypertension, its potential risks, and Omron's solution. The clear UI demonstrations and the focus on comfort and accuracy are brilliant. It inspires us to explore similar approaches to highlight the value of our own products through thoughtful design and storytelling.
What We Can Learn
A calming color palette and pace create a reassuring brand experience.
STERIS makes medical equipment, and this video is designed to introduce the Celerity Incubator, which is used to incubate Celerity STEAM and Celerity HP Biological Indicators.
Video Design - The video design is simple and effective, which is exactly what a 3D Product Visualization Explainer Video should be. The video uses a 3D model of the Celerity Incubator, rotating it smoothly to show off its various features. The design of the incubator is highlighted through the use of clean lines and modern colors, which adds to the overall visual appeal of the video.
This is a great 3D Product Explainer Example because it effectively communicates the objective, which is to introduce the new product, by showcasing its design features. The video uses a visually appealing 3D model of the product, which is easy to understand and follow, while also highlighting its key features. The tone of the video is professional and informative, which is perfect for a product introduction video. The video is also very concise, which helps keep the viewers engaged and helps them understand the information quickly. The video uses a clean design, with a white background, that allows the viewer to focus on the product and its features. The video design also uses simple animations to show the product in action, making the video engaging and informative.
12. NanoSight 3D Product Demo Animation - Increase engagement implicitly
The NanoSight Pro introduction video captivates with its mysterious portrayal of the nano world. We love the way high-resolution visuals, from swirling particles to the sleek instrument itself, draw us into a realm of scientific discovery. The video efficiently showcases the power of the NanoSight Pro, promising quick, detailed analysis, and automated workflows for bio and nano materials. The sophisticated 3D animation and the teal-highlighted device against a dark background, give it a polished and captivating look. Its a great example of a product demo video that inspires viewers to explore the potential of nanotechnology.
What We Can Learn
Highlight problem-solving; viewers will see the value proposition instantly.
BIOTRONIK offers training and education through a global network of approved training partners. This network is designed to provide training and education to professionals worldwide.
Video Design - This 3D Product Video Explainer uses a combination of 3D graphics and animations, minimalist icons, and vibrant color palettes. The overall design is clean, modern, and visually engaging, emphasizing the global nature of the network.
The visual style of the video perfectly communicates the goal of showcasing a global network, with an engaging and positive tone. The use of minimalist icons, 3D animations, and vibrant colors helps to create a sense of professionalism and trust in the network. This video provides a clear and concise overview of the benefits of the global network, encouraging viewers to explore further and connect with a partner in their region.
Silixa focuses on distributed fiber optic sensing technology. The world's first permanent ultra HD in-well seismic data acquisition system allows operators to perform more frequent seismic acquisitions at a much lower cost, enabling them to accelerate production and increase ultimate recovery.
Video Design - The video adopts a 3D Product Explainer Example style. It starts with the company logo, then the product name and a tagline appear in a dark blue background, with a single, swirling, blue fiber optic cable appearing in the background. The video transitions to a high-tech look, featuring a night view of a city overlaid with a grid and other tech-inspired graphics.
This approach helps communicate the product's innovative nature and advanced capabilities. The color scheme of dark blue and vibrant blue is consistent throughout the video, creating a sense of sophistication and high-tech aesthetics. The use of simple, clean typography further adds to the modern design aesthetic. The fast-paced visuals create a dynamic feel and reinforce the product's speed and efficiency. The use of bold typography highlights the important features and benefits of the product. The video employs a calm and informative tone, making it clear and easy to understand. Overall, the visual style of the video effectively conveys the product's innovation and capabilities, attracting potential customers interested in subsea well monitoring solutions.
Applied Medical is a medical device company that provides advanced solutions for various surgical procedures. This video is designed to introduce the company's new energy system, which is designed for advanced bipolar energy, and highlight the innovative features of the device.
Video Design - This 3D Product Explainer Animation Explainer Video features a transparent design that allows the viewer to see the inner workings of the device. The graphics are sharp and clean, emphasizing the precision engineering of the product. The video uses a simple, white background, which helps highlight the product and avoid distractions.
This 3D Product Explainer for Marketing is a powerful tool for showcasing the product's capabilities. The video effectively communicates the objectives of the product by showcasing the intelligent design, ease of use, and functionality. The use of 3D animation allows for a close-up view of the device, which helps emphasize the details. The video adopts a neutral tone, highlighting the innovative features and benefits of the device without being overly promotional. The clear visual style and concise messaging make the video engaging for a medical professional audience, helping them understand the product's benefits and potential applications.
16. Herman Miller 3D Product Animation - Drive sales implicitly
The futuristic vibe of this 3D product explainer video is a showstopper. We all appreciate how the video leverages dynamic lighting and close-ups to highlight the innovative design and advanced ergonomics of the Herman Miller x Logitech G Embody Gaming Chair. The ambient electronic music enhances the viewing experience, creating a compelling atmosphere that resonates with the target audience.
The video cleverly uses 3D animation to illustrate the chairs key features like PostureFit and BackFit, showcasing their impact on gamer performance. The concise messaging and clear voiceover further amplify the chair's advantages, leaving a lasting impression on the viewer.
What We Can Learn
Concise messaging keeps viewers hooked, leading to more shares.
DANA develops and manufactures powertrain and drivetrain solutions for commercial vehicles. They have created a new two-speed gearbox, and they want to showcase it.
Video Design - The video is a 3D Product Explainer for SaaS with a clean, minimalistic style, a white background, and clear graphics. This allows the product to be the center of attention, and the 3D animation gives a thorough visual overview of the product's components and functionality.
The video's engaging visuals, detailed information, and professional tone effectively communicate the key aspects of the gearbox and its potential benefits. This is a great example of how to use 3D animation to create a compelling and informative product explainer video.
The dynamic use of iconic athlete silhouettes and the GOAT metaphor instantly resonates, setting the stage for a compelling story about market dominance. We love how the stadium visual, adorned with Alation's impressive accolades, creatively showcases their leadership in data catalogs. The smooth animation and vibrant color palette further elevate the viewing experience, making it a memorable celebration of Alation's 10-year journey. The upbeat music underscores the celebratory tone, reinforcing the brand's positive energy and innovation.
What We Can Learn
Craft a compelling narrative arc to boost viewer engagement and memorability.
Intel is a world leader in silicon innovation. This video is designed to introduce processors for desktop and drive viewers to learn more about the product.
Video Design - The video uses a 3D Product Visualization Explainer Video style. The video begins with a real-world environment, where a robot is moving. The video quickly transitions to a futuristic, animated interface to highlight the advanced features of the processor. The robot is visualized as a digital model, moving in a digital environment.
This approach effectively communicates Intel's goal of showcasing its processor as a powerful and technologically advanced product. The futuristic tone of the video uses a modern visual style that showcases the product as innovative. This 3D Product Explainer for B2B style is perfect for capturing the attention of a tech-savvy audience and driving them to learn more about the product.
AMF specializes in clamping technology, and this video is designed to introduce their new system for clamping freeform parts. This video is a 3D Product Explainer Example that showcases a complex clamping system through animation.
Video Design - The video utilizes smooth, dynamic transitions and high-quality graphics, making it visually appealing and engaging. Close-ups on the components and parts create a sense of detail and precision, enhancing the overall visual impact.
The video's visual style successfully communicates the objective of demonstrating the new clamping system's capabilities. It showcases the system's ease of use and versatility in securing various freeform parts, creating a positive impression of AMF's clamping technology and its potential applications for various industries.
In this remarkable 3D product video, we're given a front-row seat to the unseen world of Boschs acceleration sensor. From airbag deployment to the screen rotation on our phones, the video subtly reveals its indispensable role in our increasingly connected world. It's a testament to the power of visual storytelling, where complex technology is made understandable and even beautiful.
The videos strength lies in its ability to seamlessly blend technical detail with artistic flair. We all see the sensor's internal components come to life, responding to forces with precision and elegance. This visual symphony transforms a mundane component into a marvel of engineering, reminding us of the ingenuity behind the technology we rely on daily.
What We Can Learn
Bring your product's inner workings to life, making complex tech feel elegant and understandable. This will captivate viewers.
22. Boston Scientific Minimal 3D Product Explainer Video
The ControlRad Select video grabs attention immediately by showcasing the concerning reality of radiation exposure in medical settings. Boston Scientific partners with ControlRad, offering an impactful solution that prioritizes safety for both medical practitioners and patients. We love the way the video uses a 2D animation style to create a visually appealing and easily digestible narrative.
The REDEFINE trial data is presented in an engaging manner, driving home the point that radiation reduction is not just a benefit but a necessity. This video effectively highlights the system's crucial role in creating a safer Cath lab environment, urging us to delve deeper into its features and potential.
What We Can Learn
Showcase the "before & after"; impact becomes undeniable.
AESSEAL designs and manufactures sealing solutions for a sustainable future. The video effectively communicates the benefits of the company's steam seal by showcasing its ability to provide a solution for a complex problem. The video tone is professional, confident, and reassuring. It emphasizes the reliability and performance of the seal and builds trust in the brand.
Video Design - The video starts with a 3D animation of the steam turbine, focusing on the areas of the turbine that are most relevant to the solution. This style of video is well-suited to showcase mechanical products. The clean, white background and crisp graphics, along with the use of animation, are common visual design elements. This makes the video a strong example of a 3D Product Explainer Example.
The animation and 3D graphics are well-executed and visually engaging. They make the video clear and easy to follow, and they highlight the key features of the seal. The animation helps to explain the complexity of the problem and the solution in a simple and engaging manner. This helps to make the video more accessible to a wider audience, and it strengthens the viewer's understanding of the seal's capabilities.
This video is a great example of how a simple and minimalist design can be effectively used to explain a complex process. It uses a humorous tone to depict the frustration of false alarms. The graphics highlight the key features of the product, namely the ability to identify false alarms, and how it can help minimize the hassle of false alerts. The video effectively uses graphics and narrative to communicate a complex product feature and its benefit to the end user.
Video Design - The video uses a 3D Product Explainer Example style, showcasing a simple and clean design with graphic elements such as lines, basic colors, and clean fonts. It's a great example of how a simple and minimalist design can be effectively used to explain a complex process.
The video effectively communicates the product's objective through its visual style. It uses a humorous tone to depict the frustration of false alarms. The graphics highlight the key features of the product, namely the ability to identify false alarms, and how it can help minimize the hassle of false alerts. The video effectively uses graphics and narrative to communicate a complex product feature and its benefit to the end user.
We love the clever and engaging way this 3D Product Explainer Video breaks down the complex topic of compostable packaging for PepsiCo. From the rotating Earth emphasizing a global perspective to the vibrant animation of plant growth, every visual element works in harmony to create a compelling narrative. The video seamlessly educates viewers on the importance of proper disposal and certification while highlighting the benefits of compost for the environment.
The cheerful color palette and upbeat music contribute to a positive tone, urging viewers to embrace sustainable practices. This explainer truly shines in its ability to simplify technical information and inspire action, demonstrating the power of well-crafted 2D and 3D animation.
What We Can Learn
Aim for a positive, approachable tone to build trust.
FloorMuffler solves sound and moisture problems. This video is designed to introduce their product, which is a flooring underlayment. Simple line drawings are combined with a minimalist color palette that creates a modern aesthetic, effectively highlighting the key features of the product.
Video Design - The video effectively uses animation to depict the problem of noise and moisture in a home, along with a solution using the product. This approach makes the video engaging and informative, driving the viewer to learn more about the product. The minimalist visual style also gives the video a clean and professional feel, which reinforces the brand's message of quality and reliability.
3D Product Explainer Example - The video uses visuals to demonstrate the issue of sound traveling through floors, immediately presenting the solution with the product. This approach makes the video engaging and informative, driving the viewer to learn more about the product. The minimalist visual style also gives the video a clean and professional feel, which reinforces the brand's message of quality and reliability.
Atlassian is a software company that provides collaboration and project management tools. This video is designed to convince viewers that moving to the cloud is the right choice for them.
Video Design - The video uses a clean and modern design style. The graphics are simple yet effective, and the use of animation helps to make the video more engaging. The video features a 3D Product Explainer Video style, which uses 3D models to visually represent the products and features.
The video uses colorful graphics and animations to highlight the benefits of Atlassian Cloud. The video is upbeat and positive, which helps to communicate the company's confidence in its products. The use of simple graphics, animation, and an upbeat tone effectively communicates the advantages of Cloud, and encourages viewers to learn more and book a demo.
Atlassian provides software solutions for teams. This video is designed to introduce viewers to their analytics product, highlighting its ability to provide valuable insights into team performance. It uses geometric shapes, such as circles and cubes, to visualize data and team performance. This style, combined with a fast-paced narrative and music, makes the video dynamic and easy to digest.
Video Design - The video utilizes a clean, minimalist style to focus on its core message. This approach, combined with the use of vibrant colors and engaging visuals, creates an uplifting and engaging tone. The use of simple animations and abstract shapes makes the video easy to understand, even for viewers without technical expertise, making it suitable for a wide audience.
By presenting data through visuals and clear concise language, the video successfully drives its objective, showcasing how analytics can help teams make better decisions. 3D Product Explainer Example is a great way to present complex information in a visually appealing and engaging way.
In a time of unprecedented change, PwC steps up to the plate, showcasing its Asset Management Digital Solutions for mutual funds in a compelling 3D product exploration video. We love the way the video uses dynamic animation to communicate complex concepts. It cleverly visualizes workforce mobility, regulatory demands, and market shifts with striking visuals and transitions.
The minimalist design and vibrant color palette create a modern aesthetic, while the electronic music adds a touch of futuristic optimism. PwC doesn't just tell you about their solutions€”they show you how these tools can transform data and empower your team to take control of the future. This video effectively targets asset managers with a clear message: adapt, innovate, and reinvent.
Milliken Modular Landscapes is a new generation of modular products designed for the hospitality industry. The video is designed to show how Milliken helps brands connect with their target audience.
Video Design - This is a 3D Product Explainer Example that uses graphics to illustrate the concept of modular landscapes. The video is full of colorful animated elements, such as abstract geometric shapes, chat bubbles, and emojis, and it uses an energetic design to explain how Milliken's products can help to increase interaction.
The video uses animation to show how these modular products are seamlessly connected and visually pleasing to the eye. The visual style of the video is clean and modern, and it effectively communicates the benefits of using Milliken's products. The bright and vibrant color palette and the fast pace of the video keep the viewer engaged and highlight the endless possibilities of design. The video conveys a positive tone and highlights the innovation of Milliken's products and their ability to connect brands with their target audience.
FAQ
How can a 3D product explainer video help showcase my complex product's features?
Explainer videos dynamically showcase complex product features through animation, exploded views, and cutaways, improving audience comprehension and engagement.
What are the different styles of 3D product explainer videos?
Explainer video styles range from minimalist to photorealistic, including technical visualizations, interactive simulations, and immersive experiences.
How can I adapt a 3D product explainer video style to match my brand's identity?
Adapt the video style to your brand identity using a consistent color palette, incorporating brand logos, and aligning visual elements with brand guidelines.
What are the typical costs associated with producing a 3D product explainer video?
Costs range from $1000 for basic product demonstrations to $6000 for highly detailed, photorealistic visualizations, depending on complexity and length.
How long does it typically take to create a 3D product explainer video?
Production typically takes 3-8 weeks, depending on scope and revisions. Expedited delivery is possible with adjusted project planning.
How can I use my existing product assets (CAD files, etc.) in a 3D explainer video?
Existing CAD files, textures, and other product assets can be integrated directly into the explainer video for accuracy and efficiency.
What are the key benefits of using a 3D product explainer video?
Explainer videos increase engagement, improve product understanding, and enhance marketing impact, potentially leading to higher conversion rates.
How can I ensure the 3D product explainer video effectively communicates my product's value proposition?
Effective communication of value proposition is achieved by highlighting key features, benefits, and addressing target audience needs through a compelling narrative.
What are some best practices for scripting a 3D product explainer video?
Scripting best practices include clear messaging, benefit-focused language, strong visuals, and a concise call to action.
How can I find a reputable 3D animation studio?
Choose a studio with a proven track record, diverse portfolio, transparent pricing, and a client-focused approach.
What level of detail is necessary in a 3D product explainer video?
The necessary level of detail depends on product complexity and communication goals, ranging from simplified designs to photorealistic rendering.
How can I use a 3D product explainer video to simplify a complex technical explanation?
Simplify complex technical explanations by using animation and visuals to make information accessible and engaging for a broader audience.
What are some common mistakes to avoid when creating a 3D product explainer video?
Avoid overly technical language, cluttered visuals, and weak narratives. Prioritize clarity, conciseness, and visual appeal.
What are the different rendering styles for 3D product explainer videos?
Rendering styles range from stylized to photorealistic, each suitable for different products and brand aesthetics.
What are the key considerations for the pre-production phase of a 3D product explainer video?
How to plan and optimize 3D Product Explainer Videos?
Understand Your Audience: "If you're not failing every now and again, it's a sign you're not doing anything very innovative." - Woody Allen. Advids believes in taking calculated risks to connect with audiences. For a client launching a new mobile app, we used bold, stylized 3D graphics to target a younger demographic. This unconventional approach led to a viral marketing campaign and significant app downloads.
Actionable: Experiment with different visual styles to resonate with your target audience.
Focus on Storytelling: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids applies this to every video we create. For a client in the healthcare industry, we crafted a 3D explainer video that presented a patient's journey, highlighting the emotional impact of the client's services. This resonated deeply with viewers, leading to increased patient inquiries.
Actionable: Engage viewers by presenting thought-provoking narratives, not just information.
Simplify Complex Ideas: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids uses 3D animation to break down complex concepts into easily digestible visuals. For a client in the software industry, we created a 3D product explainer video that simplified the features of their software, leading to a 25% increase in trial sign-ups.
Actionable: Use visuals to simplify complex information and improve audience understanding.
Prioritize Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids understands the power of emotion in marketing. For a client in the non-profit sector, we created a 3D animated video that evoked empathy and inspired action, resulting in a significant increase in donations.
Actionable: Evoke emotion in your videos to create a lasting impact on your audience.
Iterate and Improve: "The only way to do great work is to love what you do." - Steve Jobs. Advids is passionate about creating effective videos. We constantly analyze performance data and gather client feedback to refine our approach and ensure maximum impact. This iterative process has led to consistently positive results for our clients.
Actionable: Continuously analyze and refine your video strategy based on data and feedback.
Why Advids for 3D Product Explainer Video?
At Advids, we specialize in crafting high-quality, original 3D product explainer videos that drive exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
Transforming Ideas into Engaging 3D Experiences:
Customized 3D Product Explainer Video Solutions: From explainer videos to character animations, we tailor each of our 3D product explainer video projects to perfectly match your brand, style, and target audience. Creative Storytelling Through 3D Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge 3D Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Legacy of Success in 3D Product Explainer Video:
12+ Years of Proven Success: With over 3400 successful projects for clients ranging from startups to Fortune 500 companies, we possess a deep understanding of effective 3D product explainer videos. Out of these, over 275 have been specifically focused on crafting compelling 3D product explainer videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging 3D animation. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, highlighting our talent, creativity, and unwavering commitment to client satisfaction.
A Collaborative Approach to 3D Product Explainer Video Production:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is accurately realized in the final 3D animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 3D product explainer videos.
Ready to unlock the potential of 3D product explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 3D Product Explainer Video?
A 3D product explainer video is a visually engaging and informative video that uses computer-generated imagery (CGI) to showcase a product or service in a three-dimensional environment. These videos are designed to simplify complex concepts, enhance comprehension, and create a memorable experience for viewers. They can be used to demonstrate product features, explain how a product works, highlight its benefits, and address customer pain points.
3D product explainer videos are versatile and can be used across various marketing channels, including websites, social media, email campaigns, and trade shows. They are particularly effective for businesses that sell complex products or services, as they can help to make these offerings more accessible and understandable to a wider audience.
What do top 3D Product Explainer Videos have in common?
3D Product Models -
Realistic and detailed 3D models of the product are used to showcase its features and functionality.
Animated Explanations -
Complex processes are broken down into easily digestible steps using engaging animations.
Visual Storytelling -
A compelling narrative is woven around the product, engaging viewers emotionally and highlighting its value.
Problem-Solution Focus -
The video clearly identifies a problem that the product solves, demonstrating its relevance to the target audience.
Visual Metaphors -
Abstract concepts are made tangible through the use of visual metaphors that resonate with the audience.
Real-World Scenarios -
The product is shown in action within relatable scenarios, demonstrating its practical applications.
Data-Driven Insights -
Key metrics and statistics are incorporated to showcase the product's impact and quantify its benefits.
Customer Testimonials -
Positive feedback from satisfied customers adds credibility and social proof to the product's value proposition.
Interactive Elements -
Viewers are encouraged to engage with the video through clickable buttons, hotspots, or quizzes.
Branded Visual Style -
The video's visual style aligns with the company's brand identity, creating a cohesive and memorable experience.
Targeted Messaging -
The video's language and tone are tailored to the specific needs and interests of the target audience.
Call to Action -
A clear and concise call to action guides viewers towards the next step, such as visiting a website or requesting a demo.
What makes 3D Product Explainer Video effective?
Comprehensive 3D product explainer videos are driven by a design to simplify complex information and make it easily understandable for viewers. They use visual storytelling to engage the audience and create a memorable experience.
Compelling 3D product explainer videos aim to capture attention, enhance comprehension, and drive conversions. They leverage the power of 3D animation to create immersive and engaging experiences that resonate with viewers.
Effective 3D product explainer videos are a powerful tool for businesses looking to increase brand awareness, generate leads, and drive sales. They can help to differentiate your product from the competition, build trust with potential customers, and ultimately achieve your marketing goals.
How long should your 3D Product Explainer Video be?
Strategic 3D product explainer videos are designed to provide the right amount of information without overwhelming viewers. The ideal length depends on the complexity of the product, the target audience, and the video's purpose.Effective 3D product explainer videos aim to strike a balance between providing enough information to be informative and keeping viewers engaged. A video that is too short may not adequately explain the product's value, while a video that is too long may lose viewers' attention.
Pre-Production Questions
What is the primary goal of the video?What is the target audience's attention span?How complex is the product or service?What are the key messages you want to convey?What is the budget for video production?What is the desired call to action?What is the ideal platform for distribution?
How to create 3D Product Explainer videos?
Comprehensive 3D product explainer videos are created through a process that involves planning, scripting, design, animation, and post-production. It's a collaborative effort that requires expertise in 3D modeling, animation, storytelling, and marketing.Effective 3D product explainer videos aim to create a compelling and informative experience for viewers. They use a combination of visual storytelling, animation, and sound design to engage the audience and communicate the product's value.
Pre-Production
Define target audienceDevelop a clear scriptCreate a storyboardChoose a visual style
Production
Model 3D assetsAnimate the scenesRecord voiceoverAdd sound effects
Show Value, Not Features
Creating a compelling 3D Product Explainer video for B2B requires a strategic focus on demonstrating tangible value. Start by clearly identifying and articulating the specific pain points your target audience faces. This establishes relevance and captures their attention from the outset. For example, if your product is a project management software, you might highlight the challenges of inefficient team collaboration and missed deadlines.
Then, seamlessly transition into showcasing how your product directly addresses these pain points. Instead of simply listing features, demonstrate how your software streamlines workflows, improves communication, and ultimately leads to on-time project delivery. By weaving a narrative that resonates with their business needs, you can effectively engage decision-makers and showcase the value of your solution.
Demystifying Tech with 3D Explainer Videos
3D product Explainer Videos are invaluable for demystifying intricate technical offerings. Leverage 3D animations to visually represent complex processes or functionalities. For instance, if you're explaining a new type of industrial sensor, you can use 3D animation to show how it works internally, highlighting its unique components and their interactions.
Break down complex information into smaller, logical steps, using clear and concise language that resonates with a technical audience. Instead of overwhelming viewers with technical jargon, use visuals to illustrate each step, ensuring clarity and comprehension. By grounding the explanation in real-world scenarios relevant to their expertise, you can effectively communicate the product's value and functionality to a technical audience.
Turn Viewers into Clickers
A Strong Call to Action is essential for converting viewers into engaged leads. Use clear, concise language that explicitly states the desired action, such as Request a demo, Download our white paper, or Visit our website to learn more. Avoid vague phrases like Get started or Find out more.
Strategically position the call to action at the end of the video when viewer engagement is typically highest. Visually emphasize it using bold text, contrasting colors, or animated elements to draw attention and encourage clicks. You can also Create a Sense of Urgency by offering a time-limited discount or exclusive content for those who act promptly.
Boost Conversions with Explainer Videos
A well-crafted 3D product explainer video can be a versatile asset across your marketing and sales funnel. Embed the video on your website's homepage or product pages to capture visitor attention and improve engagement metrics. A compelling video can significantly reduce bounce rate and increase time spent on your site, signaling to search engines that your content is valuable.
Feature the video prominently on Landing Pages to increase conversion rates. By providing a clear and engaging explanation of your offering, you can effectively communicate its Value Proposition and encourage visitors to take the desired action, such as filling out a lead form or requesting a quote.
Unlocking Audience Resonance in Product Videos
To create a truly resonant 3D product explainer video, you need a deep understanding of your target audience. Develop detailed Buyer Personas that encompass demographics, psychographics, pain points, and aspirations. For example, if your target audience is IT professionals, your persona might highlight their need for secure and scalable solutions.
Tailor the language, tone, and style of your video to match their preferences. A video targeting IT professionals might use more technical language and a straightforward tone, while a video targeting C-suite executives might focus on high-level benefits and use a more sophisticated visual style. By understanding your audience's industry and challenges, you can Craft a Narrative that speaks directly to their needs.
Visualize Your Value Proposition
A 3D product explainer video can effectively convey your value proposition by visually demonstrating how your offering solves customer problems. Begin by clearly articulating the problem your target audience faces. For example, if your product is a cloud-based storage solution, you might highlight the challenges of data loss and limited accessibility.
Then, showcase how your product provides a compelling solution. Use relatable scenarios and real-world examples to illustrate how your cloud storage ensures data security, provides easy access from anywhere, and simplifies collaboration. By emphasizing its tangible value and impact, you can effectively communicate your product's unique benefits and demonstrate its value proposition.
Crafting Compelling Storylines
A captivating storyline is crucial for keeping viewers engaged. Introduce a relatable protagonist facing a challenge that your target audience can identify with. This could be a business owner struggling with inefficient inventory management or a marketing manager facing difficulty tracking campaign performance.
Gradually escalate the conflict, highlighting the protagonist's struggles and the increasing urgency for a solution. This builds tension and keeps viewers invested. Then, introduce your product or service as the solution, showcasing its key features and benefits in action. Finally, demonstrate how your offering transforms the protagonist's situation, resolving the conflict and leading to a positive outcome, such as increased efficiency or improved ROI.
Captivate with Visual Storytelling
Visual appeal is crucial for capturing viewer attention. Invest in high-quality 3D animation that is smooth, realistic, and visually stunning. This enhances the perceived value of your product and brand. Poorly executed animation can detract from your message and make your brand appear unprofessional.
Maintain Brand Consistency by incorporating your brand's colors, fonts, and visual style throughout the video. This reinforces brand recognition and creates a cohesive viewing experience. Use engaging Visual Metaphors and Storytelling techniques to communicate complex ideas in a simple and memorable way. For example, you could use a visual metaphor of a tangled web to represent the complexities of data integration and then show your product untangling the web to demonstrate its simplifying power.
Onboarding Made Easy with 3D Videos
3D product explainer videos can significantly enhance the customer Onboarding experience. Create interactive Product Tours that guide new users through the key features and functionalities of your offering. Instead of relying on lengthy text-based manuals, you can provide an engaging visual walkthrough that allows users to explore the product at their own pace.
Develop visual troubleshooting guides that address common customer issues. For example, if your product is a software application, you can create a 3D animation that shows users how to resolve common error messages or perform specific tasks. By providing clear and concise visual instructions, you can reduce support tickets and improve customer satisfaction.
Reach Every Screen: Optimizing Your Launch Video
In today's multi-device world, optimizing your video for various platforms is essential. Ensure your video is responsive, automatically adjusting its aspect ratio and layout to fit different screen sizes. This ensures a consistent viewing experience whether your audience is watching on a desktop computer, tablet, or smartphone.
Optimize your video file size to reduce loading times, especially for mobile viewers with limited bandwidth. You can achieve this by using efficient video compression techniques without sacrificing visual quality. Consider using different video formats and resolutions for various platforms. For example, you might use a higher resolution for YouTube and a lower resolution for social media platforms to optimize for different bandwidth limitations.
Case Study: TeslaLeverages Video for Successful Product Launch Campaigns
Objective: Tesla wanted to generate excitement and anticipation for the launch of their new electric vehicle model by creating a visually stunning and immersive product launch video.
Strategy: Tesla partnered with a 3D animation studio to create a high-quality 3D video that showcased the sleek design, advanced features, and performance capabilities of their new electric vehicle. The video featured realistic animations of the car in various settings, highlighting its futuristic design and innovative technology.
Results: The 3D video launch campaign was a resounding success, generating significant buzz and excitement for Tesla's new electric vehicle.
social media engagement for the video reached over 10 million views within the first week of its release.
Pre-orders for the new electric vehicle model increased by 30% after the video was released.
Key Takeaways: Tesla's use of 3D video for their product launch campaign proved to be an effective way to generate excitement and anticipation for their new electric vehicle. The immersive and visually stunning nature of the video helped to capture attention and convey the brand's message in a compelling way, leading to a significant increase in pre-orders.
Case Study: How AirbnbUsed Video to Enhance User Experience
The Challenge: Airbnb, a global online marketplace for lodging, wanted to improve the user experience for their website and mobile app. They needed a way to showcase the unique features and benefits of their platform in a more engaging and immersive way.
The Solution: Airbnb developed a series of 3D videos that provided virtual tours of popular Airbnb properties around the world. These videos allowed users to experience the properties in a realistic and interactive way, giving them a better understanding of the space and amenities available. The videos were integrated into Airbnb's website and app, providing users with a more immersive and engaging experience.
The Results: The 3D video campaign resulted in a 5% increase in user engagement on Airbnb's website and app. The videos effectively showcased the platform's unique features and benefits, leading to increased user satisfaction and a more positive overall experience.
Case Study: How TeslaUsed Video for Product Launch Campaigns
The Challenge: Tesla, an electric vehicle manufacturer, wanted to create a buzz around the launch of their new electric SUV. They needed a way to showcase the vehicle's sleek design, advanced technology, and sustainability features in a visually compelling and engaging way.
The Solution: Tesla created a series of 3D videos that featured the new SUV in a variety of settings, highlighting its performance capabilities and innovative features. The videos were distributed across social media platforms and used in Tesla's online advertising campaigns.
The Results: The 3D video campaign resulted in a 20% increase in pre-orders for the new SUV. The videos effectively communicated the vehicle's key features and benefits, generating significant interest and excitement among potential customers.
How 3D product explainer video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.3D Model Interaction Examining the clarity and effectiveness of 3D model interactions, manipulations, and animations. 7.Technical Accuracy & Detail Determining the video's fidelity to the product's technical specifications and features. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 3D product explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
