CGI Video Ad Examples: 29 Tech Ads Sorted by Industry

Lam Research explains how 3D NAND memory gets taller. The animation starts with a 96-layer device and keeps adding layers.

What works here:

• Each step is one process, shown in 3D: layers deposited, channel holes etched, then tungsten deposited for word lines.
• Every new problem gets its fix on screen. Past 200 layers, etching gets harder, so a tiered build with carbon plugs adds height.
• The close turns microns into a picture: a stack with more stories than five Empire State Buildings on top of each other.

The move: Pick the process step your buyer can't see and animate that step only. If a viewer can't name the step after one watch, cut the rest.

MacDermid Alpha sells ALPHA Argomax sintered silver for die attach in EV power electronics. The CGI goes inside the power module to show where it sits.

What works here:

• The camera opens the module and stops at the die attach layer, where sintered silver replaces traditional solder.
• The video's own numbers carry the claim: a 4x increase in thermal conductivity and up to a 75% reduction in semiconductor content.
• Then the payoff the car maker cares about: range, power, faster charging and a longer lifespan.

The move: Show the material, then the machine it improves. A buyer who sees both doesn't need the chemistry explained.

Leica Microsystems introduces ARveo 8x, a 3D digital microscope for neurosurgery, spine surgery and plastic and reconstructive surgery.

What works here:

• The product is split into named parts: the MyVeo surgical headset, FusionOptics, Small Angle Illumination and the SpeedSpot laser reference.
• Each part answers one surgeon's problem: deep and narrow cavities, losing focus during movement, tissue burns outside the focus area.
• The rest of the room counts too. Residents watch the surgery in real time, in 3D, on a large monitor.

The move: Name each part, then the one problem it solves. If a feature name has no problem next to it, cut the feature from the ad.

Agilent shows the Inert Flow Path inside its 7890B GC and 5977A Series GC/MSD, from injection to detection.

What works here:

• X-ray views track the sample through every part, so the claim about sample integrity is something you watch.
• Named parts carry the proof: UltiMetal Plus inlets, Ultra Inert Gold Seals and J&W Ultra Inert GC Columns.
• One color holds it together. The inert path glows blue the whole way through.

The move: Give your product's key path one color and keep it for the whole ad. The viewer follows the color, not the narration.

Thermo Fisher's cell therapy video follows one cell from vein to vein: from collection to delivery as a treatment.

What works here:

• One cell is the hero. A sketch turns into a glowing cell, and the camera follows it through each stage.
• Split screens pair each instrument with what it does to the cell, like the Gibco CTS DynaMag Magnet and the Heracell VIOS CO2 Incubator.
• The end zooms out to logistics: Patheon cold-chain services, quality control and global delivery.

The move: If you sell many products, follow one thing your buyer cares about through all of them. The products become stops on its trip.

CooperVision explains Aquaform Technology, the material inside its silicone hydrogel contact lenses.

What works here:

• It names the trade-off first: oxygen, moisture and modulus all have to balance in one lens material.
• Then the molecules. Long and short silicone chains form a network, and hydrophilic arms hold water from core to surface.
• The close turns the science into the one thing a wearer feels: comfort.

The move: Name the trade-off your engineers solved. Then animate the fix at the scale where it happens.

Herman Miller and Logitech G introduce the Embody Gaming Chair. It's a consumer product, here for one technique: CGI shows what's under the fabric.

What works here:

• X-ray views reveal the PostureFit and BackFit systems, with motion-tracked overlays showing how the chair moves with the body.
• Each feature gets its own visual: Pixelated Support for pressure relief, copper-infused cooling foam for heat.
• Two brands share the frame: Herman Miller's ergonomics and Logitech G's gaming.

The move: If your product's value sits under a surface, show the X-ray first and the outside last.

Broan-NuTone's Haven is a backyard mosquito repellent system. It's a home product, here for one technique: drawing a benefit nobody can see.

What works here:

• The protection becomes a shimmering CGI dome over the yard, so the 440 sq ft coverage is something you can see.
• Setup is named plainly: low-voltage cables, one control button, no electrician required.
• It ends on the after-state: barbecues and poolside time, with no mosquitoes.

The move: If your product's benefit is invisible, give it a shape and a border. Coverage, security and uptime all work as a dome.

BASF's “product portfolio for Refineries” walks through a whole refinery and shows where each product fits.

What works here:

• The refinery builds itself as a living blueprint, with animated flow lines and highlighted units.
• Products sit at their exact spot: MasterFlow materials, Keropur fuel additives, catalysts and adsorbents.
• The benefits follow the refinery manager's list: production efficiency, environmental impact, fuel quality and operating costs.

The move: Draw your buyer's whole operation once, then light up only the units you touch. At 5:53 this one is long, so cut a short version per unit.

BayWa's TECTROL ad sells fluid management, not just oil. Its title: “Everything that makes the world go round.”

What works here:

• Ghosting effects look inside engines, transmissions and heavy machinery, right where lubricant cuts wear.
• A circular graphic maps the service around the product: resource management, oil analysis and sustainability.
• The slogan is short enough to remember: “Small input. Big impact.”

The move: If you sell a service around a product, draw the circle once. Then put the product in the middle of it.

Voith's VForm adjusts the hydrofoils in a paper machine's forming section. The YouTube title promises “Maximum flexibility for your paper machine.”

What works here:

• Small moves get exact numbers: foil angle shifts up to 7 degrees and height adjustments down to -5mm.
• It works with the control system the mill runs. ComCore adjusts the foils automatically during grade changes.
• A side-by-side of pulp formations shows the result, with claims of up to 50% more dewatering capacity and up to 8% more tensile strength.

The move: Put your product inside the machine your buyer already owns. Then show one before-and-after of the output.

Atlas Copco's NPH Nitrogen Skid Package lets a plant make its own high-purity nitrogen. The ad opens on cost: nitrogen is critical, and it's expensive.

What works here:

• The skid is built piece by piece: compressor, nitrogen generator, dryer, filtration and storage, all tested before it ships.
• The process runs in two stages: 99.9% purity from the generator, then 99.999% after the purifier.
• That approach needs up to 30% less feed air, and the skid takes half the floor space of a traditional system without a purifier.

The move: If your product replaces a supplier, show the deliveries that stop. Then show the one box that takes their place.

INVT's hybrid air-liquid cooling targets data centers that need more cooling without a rebuild. The ad opens on that exact question.

What works here:

• The first line is the buyer's question: how do you improve cooling efficiency “without changing your existing infrastructure?”
• Installation is the selling point: no external cooling water system, no raised floor piping, plug and play.
• Scale is shown as layouts: single-rack, single-row and dual-row, with a cluster footprint of 0.5 square meters.

The move: If your buyer fears a rebuild, list what they won't have to install. Then show your product in the rack they already have.

Phoenix Contact shows pluggable battery connections for energy storage systems up to 1500 V. The title promises installation “quickly and safely.”

What works here:

• Kinematic animation shows the bus bar and battery pole connectors going in, with tolerance compensation and polarity reversal protection.
• Color coding marks the poles, so the viewer tracks each connection without reading a label.
• The install is the story: touch-protected front installation and simpler rack integration.

The move: If your product saves install time, animate the whole install in under a minute. The runtime becomes the proof.

Inther's GRIPP is a gantry robotic piece picker for warehouse order fulfillment. CGI takes the machine apart to show how it picks.

What works here:

• Procedural disassembly exposes the conveyors and the robotic arm inside the frame.
• The gripper's range is in numbers: 180-degree rotation and approach angles from -90 to +90 degrees.
• Capacity closes the case: up to 1200 pieces per hour into 12 destination totes.

The move: Take the machine apart on screen, then put it back to work. Buyers trust a machine they've seen inside.

Blue Origin's “New Glenn Flight Profile” animates one mission, from liftoff at Cape Canaveral to payload separation in orbit.

What works here:

• Every stage gets a checkpoint: Max Q at around 40,000 ft, engine cutoff around 3 minutes in, fairing jettison at around 400,000 ft.
• The reusable booster gets its own trip home: a deceleration burn in space, then a landing on a vessel at sea.
• The close lists what it can carry, from large satellites to Moon landers.

The move: Map your product's job as a timeline with checkpoints. Put one number on each checkpoint.

Volvo Group's “How do fuel cell electric vehicles work?” explains its hydrogen trucks to transport buyers.

What works here:

• Ghosting and molecular animation show hydrogen and oxygen turning into electricity and water inside the fuel cell stack.
• Energy flow between the fuel cells and the battery is shown on the move, including regenerative braking.
• It answers the first objection in plain words: the “same operational range and load capacity” as diesel.

The move: Name the old technology your buyer compares you to. Then match it on the two numbers they check first.

CRRC's “Intelligent Operation and Maintenance of Railway Vehicles” shows trains being checked while they run, not just in the depot.

What works here:

• On-board sensors feed one platform: charging currents, air compressors, door conditions and driver operations.
• A trackside system checks each passing train with machine vision, laser measurement, ultrasonic flaw detection and infrared temperature measurement.
• A big data platform sits under it all, with fault modeling and a knowledge base for remote troubleshooting.

The move: Show where your data comes from before you show the dashboard. A sensor on a moving train beats a chart on a screen.

Garrett Motion's ad presents its 3-in-1 E-Powertrain for electric vehicles. It runs 53 seconds, with music and no voiceover.

What works here:

• The e-powertrain is shown in 3D animation, with performance telemetry on screen.
• With no narration, the product name does the explaining. “3-in-1” tells an engineer what to look for before the first frame.

The move: If your ad runs on music only, put the claim in the product name or the first title card. Then let the render prove it.

CATL's Naxtra ad simulates extreme battery safety tests: crush, drill and nail penetration.

What works here:

• CGI shows the crush test and the battery's structural deformation, the part a real camera could only film from outside.
• The title lists all three tests, so the buyer knows the claim before pressing play.

The move: Animate the worst day your product could have. Safety is believed when the viewer watches the test, not when they read the word.

Arm presents Zena CSS as “The Compute Platform for AI-Defined Vehicles.” The ad shows the drive, not the chip on its own.

What works here:

• The car talks through one trip: “Hello Jessica. Recommending music. Adjusting internal light.”
• Then the hard moments: “Hazard anticipated. Autonomous mode. Park assist engaged. Suspension changed.”
• Futuristic in-car screens and an abstract 3D light tunnel carry the move from one moment to the next.

The move: If you sell a component, show the trip it makes possible. List the moments in the order the driver lives them.

Airbus presents the A350F as “the new generation freighter.” The ad is a 3D showcase of the aircraft, set to music.

What works here:

• There's no voiceover. The aircraft and the camera moves do the selling.
• The title does the positioning in 3 words: “new generation freighter.”

The move: If your buyer already knows the category, skip the explainer. Show the product at its best angle and name what it replaces.

Aikido Security introduces Device Protection, which protects devices from supply chain attacks. The ad is 32 seconds of 3D animation, set to music.

What works here:

• The threat becomes an object: malicious packages heading for a laptop.
• The fix becomes an object too: security shields that protect it.
• The title explains the rest, so the animation never needs a voiceover.

The move: Turn the threat and the fix into 2 objects. If a viewer on mute can't tell which one wins, redraw them.

Cadence's HDI Overview Video sells Allegro X PCB design software. It opens on 3D renders of vias and stacked boards, then cuts to the software.

What works here:

• The problem is physical: “As BGA pitch shrinks to 0.5, 0.4, and even 0.35mm,” routing space depends on microvia structures.
• Renders and screens alternate: the cross-section editor, blind and buried vias, the constraint manager, then a thermal heatmap.
• It ends on fewer iterations across layout, simulation and manufacturing.

The move: Render the physical thing your software designs, then cut to the screen that controls it. The render earns attention for the screen.

OPEN MIND Technologies' ad for hyperMILL, its CAD/CAM software, shows 5-axis machining simulations and strategies in 3D.

What works here:

• The cutting tool moving around the part is the software's decision, made visible.
• It runs 46 seconds with music only, short enough to work as a social cut.

The move: If your software drives a machine, show what the machine makes. Your buyer judges the part, not the menu.

Kemppi's “What Is WeldEye?” explains its cloud-based welding production management software.

What works here:

• Work orders travel on screen, from a browser to any WeldEye-equipped welding station, across locations.
• The welder's mobile app gives real-time feedback on parameters like heat input, checked against the welding procedure specification.
• Every weld is recorded: parameters, arc-on time and material batch numbers, for 100% traceability.

The move: Follow one record from the office to the shop floor and back. The trip makes the software visible.

Nalco Water's OMNI Analytics predicts heat exchanger performance. The CGI turns fluid flow into dashboards.

What works here:

• Fluid flow and data streams share the frame, so the analytics look tied to real pipes.
• 3D TRASAR technology feeds real-time analytics to dashboards on laptop and mobile.
• People stay in the picture: 24/7 digital monitoring is paired with experts at the plant.

The move: Show the physical thing your data measures in the same frame as the dashboard. Data with no visible source looks made up.

Pinkerton uses 3D animation to explain the Pinkerton Crime Index UK.

What works here:

• A puzzle-piece metaphor stands for the data analysis: pieces fitting into one picture.
• Real-world video shots sit next to the 3D, which ties the index back to real streets.

The move: Pick one object whose behavior matches your product: pieces that fit, a shield that blocks, a map that grows. Then keep that one object all the way through.

Brandt Information Services sells reservation software to park and recreation agencies. The ad grows a map to show the platform.

What works here:

• A hexagonal isometric map expands tile by tile, from campgrounds to marinas. Each tile is a facility the platform runs.
• The interface covers reservations, pass purchases and payments, with donations and upsells shown as data.
• It sells the team too: local focus groups, and marketing staff who use system data for digital advertising.

The move: If your platform grows with the customer, show it growing. Add one tile per use case.