30 Examples Of Effective Explainer Video Animations

Explainer Video Examples

1. Benchling

In the fast-paced world of biotech R&D, where traditional tools hinder progress, Benchling emerges as a solution. This dynamic Explainer Animation for Marketing showcases the Benchling R&D Cloud, transforming chaotic spreadsheets into a streamlined, unified platform. The video's modern design and clear visuals effectively demonstrate key features, including data management, collaboration tools, and intuitive workflow design.

For scientists seeking efficiency and data-driven decisions, Benchling centralizes information, simplifies search functionality, and provides insightful visualizations. This makes complex research manageable and fosters collaboration in the ever-evolving biotech landscape. The platform empowers scientists to unlock the full potential of their research.

2. Royal Mail

Royal Mail masterfully demonstrates the power of visual storytelling in their latest video. The animation clearly and concisely showcases the brand's core services, using a vibrant color palette that instantly connects with their established identity. This approach effectively communicates key benefits to the target audience.

As an App Explainer Animation Video, it seamlessly guides viewers through various features, from package tracking to convenient delivery options. Close-ups highlight important details, while broader scenes illustrate the overall user experience, creating a compelling narrative that leaves a lasting impression.

3. Atlassian

Effective visual storytelling elevates this Explainer Animation Example. The bright, modern aesthetic and smooth animations successfully convey complex ideas about distributed architecture. Visual metaphors, such as the interconnected pathways, enhance understanding.

Compass's UI is showcased clearly, highlighting key features without overwhelming the viewer. This concise, fast-paced video is ideal for software developers and engineers, leaving a lasting impression.

4. Strata

Isometric 3D graphics transform complex security concepts into easily understood visuals. The clever use of visual metaphors, like coins for credits and brick walls for firewall size, makes the Onboarding Explainer Animation exceptionally effective.

Concise pacing and a well-organized layout keep viewers engaged. The modern color palette enhances the visual experience, making this a prime example of accessible technical explanation. It's targeted at IT professionals and decision-makers.

5. Relativity

Clean animation and relatable scenarios make Relativity One's capabilities shine. The video expertly uses visual metaphors, like a needle in a haystack, to illustrate data challenges, making complex information accessible. It's a great Social Media Explainer Animation, lasting just over a minute.

Targeting legal and compliance professionals, the video effectively showcases Relativity One's time-saving features and data visualization tools. Its concise, professional style makes it ideal for online platforms, encouraging viewers to explore the software further.

6. StayWell

Overwhelmed healthcare staff and complex systems? StayWell's intro explainer animation illuminates a solution. This engaging 2D animation vividly portrays the challenges faced by healthcare professionals and IT departments, then seamlessly introduces Krames On FHIR and the My StayWell Platform. Backed by 40 years of research, StayWell promises streamlined patient education and improved outcomes.

The animation showcases key benefits like automatic updates, data-driven insights, and engaging patient experiences, all without requiring additional apps, logins, or workflow changesa boon for busy healthcare professionals, IT staff, and administrators. For those attending HIMSS, visiting the StayWell booth promises to illuminate the path to better health, just as their brand message suggests.

7. Rubrik

Say goodbye to tedious backups! Rubrik's 60-second explainer animation tackles the common pain point of manual data management with engaging visuals and a fast-paced style. The opening scene, depicting repetitive clicking, instantly resonates with IT professionals who understand the frustration of complex backup processes. The video showcases Rubrik's solution by highlighting its intuitive UI and support for various on-premises and cloud data sources and destinations.

The clever visual metaphor of a clock transforming into a 90% completion ring emphasizes the time-saving benefits of Rubrik's automated platform. Clear messaging reinforces the key advantages: simplified backup and recovery, a dramatic reduction in management overhead, and an easy-to-use interface. Rubrik promises streamlined data protection with its global metadata index, making recovery a breeze. The call to action, Visit rubrik.com/backup, encourages viewers to explore further.

8. Edward Jones

Protecting loved ones is a universal desire, and Edward Jones' heartwarming Brand Explainer Animation masterfully taps into this sentiment. The 2D animation beautifully portrays everyday family moments, instantly connecting with viewers and their aspirations for financial security. The soft color palette and smooth transitions create a calming, trustworthy feel, effectively targeting young families and homeowners.

This clever video seamlessly explains the benefits of term life insurance, emphasizing its cost-effectiveness and the importance of early planning. By showcasing life's precious moments, the animation underscores the need for adequate coverage. The clear call to action encourages viewers to seek guidance from Edward Jones financial advisors, making complex financial concepts accessible and approachable.

9. Insight

Witness the evolution of manufacturing in Insight's compelling explainer animation video. From a simple wrench to a futuristic factory with drones, the journey through industrial revolutions, technological advancements, and the digital age unfolds seamlessly. The video effectively showcases automation, augmented reality, and predictive analytics, highlighting key innovations shaping modern manufacturing.

Insight empowers businesses to harness data-driven insights for increased productivity and efficiency. By leveraging Insight's solutions, manufacturers can achieve sustainable growth, enhance safety, and create better customer and employee experiences. Learn more at uk.insight.com/manufacturing.

10. Riskified

Clever visuals showcase the devastating effects of online fraud on e-commerce. This Product Explainer Animation Video uses clean and modern animation to illustrate the complexities of identifying fraudulent transactions, highlighting the challenges faced by businesses.

Riskified's solution is presented as a straightforward response, emphasizing its chargeback guarantee and its ability to increase approved orders. The video's concise explanation of the technology and its global reach effectively communicates the value proposition.

11. Yggdrash

Yggdrash's visual identity shines through its use of green, creating a sense of innovation. The animation's clean lines and simple style effectively communicate complex blockchain technology, showcasing a Software Explainer Animation that's both informative and engaging. The speed comparison is a clever way to highlight a key advantage.

The video's strength lies in its ability to translate technical details into a visually appealing narrative. The animation's clear depiction of DPOA and the ease of network creation makes the technology accessible. A call to action focusing on exploring the platform further would strengthen the conclusion.

12. Capillary

Showcasing a seamless shopping experience, the Capillary video illustrates how its Anywhere Commerce platform revolutionizes customer engagement. Vibrant, flat animations display the platforms strengths, from multi-channel integration to AI driven personalization. The software interface visuals highlight streamlined front and backend operations, making a complex system appear remarkably user-friendly, perfect for a B2B Explainer Animation.

Furthermore, the video reinforces its global reach and scalability with ease, through happy shopper scenes, and rising sales graphs. Integrations with existing systems are highlighted showcasing Capillary's ability to help business scale efficiently. The video concludes with a clear focus on its brand identity, while displaying a focus on user-friendly content management systems.

13. ACV Auctions

ACV Auctions' platform shines in this Explainer Animation Ad. The video's dynamic visuals and impressive statistics immediately capture attention, showcasing the mobile app's key features and the platform's adaptability. Dealerships and individual buyers alike will appreciate the clear presentation of data and the focus on technological innovation.

This concise video effectively communicates the platform's value proposition, highlighting its success and reassuring viewers of continued support. The call to action is clear and compelling, making it a strong marketing piece for the automotive industry.

14. Sony

Frustrated with a mountain of remotes? Sony understands. This product explainer animation showcases Bravia Google TV as the ultimate solution, seamlessly integrating your entertainment needs. The animation cleverly visualizes the chaos of multiple remotes, instantly resonating with viewers.

Bravia offers a streamlined experience, effortlessly casting from mobile devices, accessing diverse streaming apps, and controlling connected devicesall with a single remote. The clean, modern aesthetic enhances the message, showcasing a simplified and integrated entertainment hub. Bravia Google TV transforms your living room into a truly connected space.

15. Epson

A futuristic cityscape under a prominent moon sets the stage for Epson's compelling Video Explainer Animation, showcasing the intricate workings of a smart home. From interconnected devices to seamless control functionalities, the animation unveils how Epson's timing devices orchestrate every interaction.

The video demonstrates the essential role of TCXOs and RTCs in ensuring accurate timekeeping and stable connectivity, even during power outages. Epson's compact, energy-efficient, and temperature-stable solutions empower businesses developing smart home technology and inform consumers about its potential. This concise piece subtly encourages exploration of Epson's comprehensive timing device portfolio.

16. Process Street Smart Visual Explainer

Process Street's software is brilliantly presented. The video's dynamic visuals, using a combination of 2D and 3D animation, immediately highlight the software's ease of use. A visualized workflow example, shown in under 30 seconds, makes the Platform Explainer Animation highly effective.

The clean, modern design and bright color palette create a positive and engaging experience. The concise presentation focuses on key features, making the implicit call to action particularly effective.

17. Remote

Hiring globally just got easier. This Company Explainer Animation masterfully illustrates how Remote streamlines international recruitment. The video's visual storytelling effectively communicates the platform's ability to handle complex legal and financial aspects, ensuring seamless global team building.

Remote's flat-rate pricing and local currency payments are cleverly showcased, highlighting the efficiency and cost-effectiveness. The diverse employee avatars and global network visualization further emphasize the platform's inclusivity and reach.

18. NOV

NOV's video immediately grabs attention with its creative approach. The concise explainer video animations are bright and engaging, clearly communicating the product's value proposition without showing the product itself. This makes the message memorable and easily understood.

The video's success stems from its relatable scenario and emotional connection. It concisely highlights the problem the product solves, resulting in a powerful call to action. This is a prime example of how effective video marketing can be.

19. Clever Devices

Clever Devices' marketing shines through its compelling visuals. The video's masterful use of close-ups reveals intricate details, subtly communicating high-quality craftsmanship.

A 2D Explainer Animation style effectively links raw materials to the finished product, building a visual story that reinforces the design process and elevates the perceived value. This technique masterfully conveys the product's superior quality.

20. Vesta

Exceptional visuals highlight Vesta's product in this SaaS Explainer Animation. The video's clear, concise explanations and relatable scenarios make the product's benefits immediately apparent. For example, the animation effectively shows how the product streamlines a specific task.

This approach makes the complex simple, leaving viewers with a strong understanding of the product's value. The video's effectiveness lies in its ability to connect with the audience on an emotional level, fostering a positive brand association.

21. Suprelle

Product demonstrations are captivating, immediately showcasing Suprelle's value proposition. The video cleverly uses relatable scenarios, making the product's benefits easily understandable. This Corporate Explainer Animation style is highly effective.

The concise presentation of information is a strength, ensuring key features are highlighted without unnecessary detail. The pacing is excellent, maintaining viewer engagement. The overall effect is professional and persuasive.

22. Diuna

Diuna's video grabs attention instantly. The concise Promotional Explainer Animation is highly effective, showcasing a unique visual style that's both memorable and engaging.

Its impactful visuals tell a complete story without words, making it ideal for diverse audiences. The video's brevity is its strength, demonstrating the power of efficient storytelling.

23. Nib Health

Visual storytelling is key. The strategic use of color and camera anglesclose-ups and 360° shotscreates a compelling narrative, ideal for highlighting product aesthetics.

Nib Health's video employs a concise and effective Simple Explainer Animation, clarifying product features. This approach ensures viewers quickly understand the benefits, making it a great example of efficient communication.

24. Sharp

Sharp's innovative approach captivates from the start. The video uses a Startup Explainer Animation to present information clearly, making complex features easy to understand.

The concise storytelling keeps viewers engaged, subtly highlighting the product's benefits without feeling overly promotional. It's a masterclass in product demonstration, showcasing how to create a memorable and effective video.

25. PredictWind

Intriguing visuals immediately highlight PredictWind's potential. The clarity of the Creative Explainer Animation makes even intricate weather patterns accessible, a testament to its design.

Focusing on practical application, the video subtly communicates the software's value. Its user-friendly interface and powerful features are clearly shown, leaving viewers impressed by its capabilities and ease of use.

26. UN Capital

UN Capital's video uses vibrant animation to demystify finance. The engaging visuals and clear explanations make complex investment strategies easily digestible, broadening its appeal. This is a great example of how animation can simplify complicated topics.

The video's pacing is perfect, keeping viewers engaged without information overload. It's a concise and effective Explainer Animation Video Example, showcasing the power of visual storytelling in financial education. The clear call to action effectively encourages further engagement.

27. Cybersource

CyberSource's video captivated me from the start. The Simple 2D Explainer Animation cleverly conveyed complex information with ease, making it ideal for a broad audience. Its efficiency is truly commendable.

The visuals were stunningly clear, transforming abstract concepts into easily understood ideas. The pacing was perfect, keeping viewers engaged without feeling rushed. This video is a masterclass in effective visual communication.

28. Carta

Captivating visuals define Carta's marketing approach. The video's stunning close-ups highlight product features, creating an immediate desire. A sophisticated aesthetic elevates the overall presentation.

Employing a Content Explainer Animation style, the piece communicates effectively and concisely. The video's pacing is perfect, maintaining viewer engagement. It's a triumph of short-form video marketing.

29. STERIS

STERIS's video immediately grabs attention with its dynamic visuals. The clarity of the Feature Explainer Animation is particularly impressive, simplifying complex processes for a broad audience.

The video's concise yet informative approach is a testament to effective communication. Its success lies in its ability to balance technical detail with accessibility, making it a valuable resource for potential clients and industry experts alike.

30. DataBroker

DataBroker's video immediately grabs attention with its dynamic visuals. The 2D SaaS Explainer Animation style is exceptionally effective in clarifying complex data processes, making it accessible to a broad audience. The video is concise, perfectly paced for online consumption.

Its clear and simple explanations ensure the core message resonates. The video's effectiveness is evident in its ability to simplify a potentially confusing topic. It's a great example of how animation can enhance understanding.

Who is your ideal viewer for this explainer video?

We've seen how powerful video can be, but who exactly are we talking to when we create these explainer video animations? It's not just about making a video, it's about connecting with the right audience. Let's think about the person on the other side of the screen.

Imagine a business owner, maybe they're launching a new app and struggling to explain its features. Or perhaps they're a marketing manager, looking for a way to boost brand awareness and get more conversions. These are the people who truly benefit from a well-crafted explainer video.

• They might be wrestling with complex concepts that need simplifying.
• They could be seeking a cost-effective way to reach a wider audience.
• They are likely aiming to build trust and credibility with their customers.
• They probably want to create content that is not only informative but also highly shareable.

Ultimately, the ideal viewer is someone who needs to communicate a message clearly, engage their audience effectively, and see real results. They understand the power of visual storytelling and are looking for a way to make their brand stand out.

How to write a concise script for your explainer video?

So, we've talked about the power of video, now let's get into the nitty-gritty of crafting a script that truly connects. Think of your script as the heart of your explainer video, the words that bring your visuals to life. We want to make sure those words are working hard for you.

• Start with a crystal-clear goal. What do you want your viewers to do after watching? Is it to download your app, visit your website, or something else?
• Know your audience inside and out. What are their pain points? What language do they use? Speak directly to their needs.
• Grab their attention from the get-go. The first few seconds are crucial. Think of a compelling hook that will make them want to keep watching.
• Focus on one core message. Don't try to cram too much into one video. Keep it simple and easy to digest.

When crafting scripts for instructional videos, clarity is key. Use everyday language, avoid jargon, and keep your sentences short and sweet. Remember, a well-written script is the foundation of any successful brand videos strategy. Ensure your script leads to a clear call to action, making it a powerful promotional video tool. Let's explore how to craft a script that truly makes your explainer video shine.

A great script isn't just about information; it's about connection. It's about making your audience feel understood and inspired.

What animation style best fits your brand and message?

Choosing the right animation style can feel like a big decision, but it's really about finding the perfect match for your brand and message. We're not just making a video, we're crafting an experience. Let's explore how to make that experience truly shine.

• Does your brand have a playful side or a more serious tone? This will guide your animation choices.
• What kind of visuals do your viewers love? Understanding their preferences is key.
• If you're aiming for a clear and concise explainer video, 2D animation is often a fantastic choice.
• For corporate videos that need a touch of realism, 3D animation can be incredibly effective.

If you want to inject energy into your marketing videos, motion graphics are a great way to do it. For educational animated explainer videos, whiteboard animation often resonates well with viewers. Ensure your chosen style enhances your message's tone and feels authentic to your brand. Research what your competitors are doing and test different approaches to see what connects best. Plan for the future by considering where your video will be viewed and how easy it is to scale your chosen aesthetic.

Ultimately, choose a style that connects with your audience and achieves your goals.

What is the single most important idea to convey?

We've journeyed through the power of video, and now it's time to pinpoint the single most important idea for our explainer videos. It's not about cramming everything in, it's about laser focus. Let's make sure each video has one core message that truly resonates.

• Let's prioritize a single, clear objective for each video, avoiding the temptation to cover too much.
• For concept explainer videos, let's ensure our core message directly addresses our audience's needs and pain points.
• When creating animated marketing videos, let's craft a narrative that supports our main idea, making it engaging and memorable.
• In product demo videos, let's use visuals that reinforce our central concept, making it easy to understand.

Think of it this way, a clear message is like a beacon, guiding your viewers to exactly where you want them to go. When we look at successful video marketing examples, we see that they all have a clear, singular focus. Let's make sure our videos do too.

How to structure your video for maximum impact?

We've talked about the power of video and crafting a compelling script, now let's get into how to structure your video for maximum impact. Think of it as building a journey for your viewer, one that keeps them engaged and leads them to the desired outcome. It's not just about throwing information at them, it's about guiding them through a story.

• Start with a hook that immediately grabs attention, like a compelling question or a surprising fact.
• Clearly present the problem your audience faces, making them feel understood and seen.
• Introduce your solution concisely, showing how it directly addresses their pain points.
• Use visuals to enhance understanding, making complex ideas easy to grasp, like in successful explainer video examples animation.

Think about how your structure can reinforce your brand identity, especially when creating brand explainer videos. For corporate explainer videos, a clear structure is crucial for conveying professionalism and trustworthiness. With product explainer videos, the structure should highlight the benefits and features in a way that is easy to understand. Remember, a well-structured video is not just informative, it's also highly engaging.

Finally, always include a clear call to action, guiding viewers on what to do next. This approach ensures your videos are not just watched, but also acted upon.

How to use motion graphics to clarify complex ideas?

We've seen how a solid structure sets the stage for explainer videos, now let's explore how motion graphics can truly make complex ideas click. It's not just about adding visual flair; it's about using motion to guide understanding and make intricate concepts feel simple. Think of it as giving your ideas a visual voice that resonates with your audience.

• We can use kinetic typography to make key terms pop, like highlighting the core benefits in business explainer videos.
• Animated icons can transform abstract ideas into relatable visuals, making service explainer videos more engaging.
• Smooth transitions can help connect ideas seamlessly, creating a flow that keeps viewers hooked.
• Data visualization can present statistics clearly, making marketing explainer videos more impactful.

Consider how color coding can differentiate elements, making them easier to grasp, or how animated diagrams can break down complex processes step-by-step. visual metaphors can simplify complicated ideas, and looping animations can reinforce key points. When we look at explainer video examples healthcare, we see how motion graphics can make complex medical procedures or concepts easier to understand for patients.

Ultimately, motion graphics are about making complex ideas accessible and memorable. By using these techniques, we can create engaging and effective explainer videos that truly connect with our audience and drive results.

How to plan your explainer video budget effectively?

We've covered the creative aspects of explainer videos, now let's tackle the budget. It's easy to get carried away with ideas, but a realistic budget is key to making your vision a reality. Think of it as a roadmap, guiding you to a great video without financial surprises. We want to help you make smart choices.

First, consider your video's purpose. Is it for a product launch, a service explanation, or general brand awareness? This helps define your needs and budget. If you are in the SaaS space, think about how your budget compares to explainer video examples SaaS you might have seen. Then, research the average costs for different animation styles. Remember, your budget will be heavily influenced by the animation style you choose, so research explainer video examples animation styles.

• Factor in scriptwriting, voiceover, and music licensing costs.
• Allocate funds for revisions and potential marketing.
• Explore cost-effective solutions and get multiple quotes.
• Prioritize essential elements and set a realistic range.

For technology companies, budget considerations might be different, especially when looking at explainer video examples technology. Think about how your budget aligns with your overall marketing goals, like the explainer video examples marketing you've seen. Planning your budget carefully ensures you create a video that not only looks great but also delivers results.

How to use visuals to represent abstract concepts?

We've talked about how powerful video is, now let's explore how we can make abstract ideas truly click with visuals. It's not just about pretty pictures, it's about making the complex feel simple. Think of it as giving your ideas a visual voice. Looking at an explainer video examples portfolio, you'll often see metaphors used to represent complex ideas, like a lightbulb for an idea.

• Visual analogies help us connect abstract concepts, like comparing a network to a spiderweb, even in explainer video examples short.
• Symbolic imagery conveys meaning effectively, many explainer video examples 2d animation use a gear to represent a process.
• Animated data makes statistics clear, think of charts that move and breathe.
• Color coding differentiates elements, red for urgent, blue for calm, following explainer video examples best practices.

We can also use kinetic typography to make key terms pop, words that bounce and grab attention. Looping animations reinforce ideas, like a circle showing a cycle. Animated icons represent abstract services, a cloud for cloud storage. Animated diagrams show abstract processes, step by step. By using these techniques, we can make abstract ideas feel real and understandable, making our explainer videos more effective and engaging.

How to connect with your audience on an emotional level?

We've talked about the nuts and bolts of explainer videos, but what about the heart? How do we make our audience truly *feel* something? It's about moving beyond just information and tapping into emotions that resonate. Think about those *explainer video examples professional* that leave a lasting impression, they don't just inform, they connect.

We need to understand what our audience aspires to, what values they hold dear. We can use relatable stories, a touch of humor, and show empathy for their struggles. Music can set the mood, and featuring real people or characters can build trust. Let's use authentic language, highlight transformations, and show social proof.

• Build anticipation, create a sense of excitement.
• Offer a sense of hope, show them what's possible.
• Review *explainer video examples case studies* to see how others have done it.
• Even in *explainer video examples 3d animation*, the emotional core is what truly resonates.

Remember, *explainer video examples software* often use relatable characters to connect with users. Ultimately, it's about creating a memorable message that inspires action.

What are the key advantages of your product or service?

We've explored the power of video, now let's talk about how explainer videos specifically boost your product or service. It's not just about visuals; it's about achieving real growth. We're here to show you how.

With Explainer Animation, we can transform complex ideas into clear, engaging visuals, making your message easy to grasp. Our 2D explainer animation approach helps build credibility with professional visuals, fostering trust with your audience. For B2B, Explainer Animation helps communicate more in less time than text, saving valuable resources and time.

• We capture attention quickly and maintain interest, ensuring your audience stays hooked, not just watching.
• We create lasting impressions with visual storytelling, making your brand unforgettable, not just seen.
• We expand your reach through shareable content, boosting your visibility, not just views.
• We drive desired actions with clear calls to action, turning viewers into customers, not just observers.

Ultimately, explainer videos offer a unique blend of clarity, engagement, and results, making them a powerful tool for your success.