Video Creation Service

30 App Guided Tour Video Examples That Boost App User Retention

Orko Roy
Last updated
Jul. 06, 2025

Amplify initial user engagement through the calculated implementation of video. This article uncovers effective methods for developing compelling app tours that instantly resonate with users and strengthen user loyalty. We will present 30 examples of impactful videos that seamlessly guide individuals through your application, emphasizing essential functionalities and cultivating lasting connections. Examine these powerful approaches for app onboarding and video promotion; these established techniques are vital. Let's delve into these 30 examples now and reveal the fundamentals of successful app tours.

Video's role in modern marketing:

91% of shoppers want to see more videos from brands they like online.
40% of businesses cite YouTube as the best place to distribute videos.
6 out of 10 people prefer online video platforms to live TV.

In today's mobile-centric landscape, users anticipate a smooth and intuitive journey. App guided tour video deliver on this expectation, articulating your app's core value proposition in a vibrant and captivating manner. Evidence indicates that interactive app walkthroughs considerably enhance user activation. Draw inspiration from these 30 distinct instances, illustrating how to construct app tours that convert new users into dedicated supporters. Let's investigate the influence of video for your app and realize the full capabilities of video promotion. Explore further to understand how these 30 examples can contribute to improved app user retention.

App Guided Tour Video Examples

1. ACV

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Duration : 1 minute and 0 seconds

Navigating wholesale vehicle acquisition gets a powerful upgrade. This ACV presentation delivers clarity and trust. The video provides a captivating UI demonstration video, instantly revealing the platform's seamless flow and rich detail. It masterfully showcases remote evaluation features like precise engine audio and crucial undercarriage scans, building confidence by bringing the physical inspection online.

Quantifying its success with significant monthly vehicle listings and a remarkable 75% sell-thru rate offers undeniable proof. This illustrates a proven, scalable solution empowering dealers to efficiently acquire inventory and sharpen their competitive edge, thriving in any environment.

What We Can Learn

Animate dynamic processes with simple icons for audience clarity on complex systems.


2. Onlia app user engagement video

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Duration : 1 minute and 14 seconds

Offering a fresh approach to employee well-being, Onlia presents group insurance as a genuine benefit, not just a requirement. This video compellingly frames their offering as a way for companies to care for their team, helping them save on essential needs like car and home coverage, freeing up funds for personal desires.

A clear explanation outlines the group discount structure, showing how rates are lowered before applying the group benefit. It positions becoming a sponsor firm as frictionless, providing necessary tools for easy setup and communication to employees.

Serving as an effective app user engagement video component, the piece highlights the Onlia Sense app, demonstrating how employees can earn significant cashback through safe driving. This layered approach to saving means with Onlia, everybody benefits.

What We Can Learn

Animate internal data flows simplifying complex system operations visually for easy understanding.


3. VISA Animated app guide video

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Duration : 1 minute and 16 seconds

Unlock the capacity for businesses to build next-generation digital payment experiences with remarkable speed. Seamlessly transforming any smartphone into a secure digital wallet is a core capability, clearly shown in this animated app guide video outlining capabilities available through VISA. Tokenization safeguards user credentials, fostering confidence in every transaction.

Empowering partners with a comprehensive toolkit, the platform facilitates integration of biometric security for effortless access and verification. This enables diverse, smooth transaction flows from contactless payments to peer-to-peer transfers. Driving customer engagement through embedded loyalty solutions showcases the potential for creating truly personalized experiences, a blueprint for innovation.

What We Can Learn

Utilize clear animation to effortlessly demonstrate complex equipment functionality for target viewers.


4. AppFolio Product tour video

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Duration : 1 minute and 19 seconds

Untangling the complexities of community oversight gets simpler. This product tour video, using clear animation, reveals how the platform empowers board members to manage essential tasks from anywhere. It highlights the newfound freedom of connecting via mobile devices, showing how busy individuals stay engaged and effective without being tied to a physical location, fitting governance seamlessly into their lives.

The visual storytelling compellingly demonstrates streamlined approval workflows for requests or invoices, illustrating how quick actions keep association processes moving efficiently, saving valuable time. Instant access to essential shared documents like meeting minutes or reports ensures informed, rapid decision-making. AppFolio makes the often-complex board role approachable and integrated, serving as inspiration for effective video communication.

What We Can Learn

Animated visuals simplify complex energy evolution strategies enhancing audience understanding and impact.


5. American Express Product tour video

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Duration : 1 minute and 21 seconds

The labyrinth of online checkout steps often leads to shopper frustration and abandoned carts, a challenge this compelling product tour video tackles directly. It vividly captures the customer's pain point, presenting a clear, unified payment solution designed for a universally smoother online shopping experience.

Click to Pay offers consistent ease, letting users enroll just once for faster, more secure transactions across numerous participating merchant sites. The animation masterfully contrasts the old friction with the new simplicity, visually instilling confidence in the streamlined process.

For businesses, this means simplified payment acceptance and enhanced security without needing to store sensitive data. It's an inspiring demonstration of how effective video communication can clearly convey a valuable proposition, offering a blueprint for creators explaining complex digital solutions clearly and impactfully.

What We Can Learn

Showcase stunning display quality with technical specifications like 98 percent screen to body ratio.


6. DAT One app feature guide video

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Duration : 1 minute and 24 seconds

Mastering the road requires more than just driving; it demands smart preparation. DAT One serves as a dynamic copilot, visually charting truck-friendly routes while unearthing vital hubs like fuel stops with live pricing and essential rest areas. This app feature guide video expertly showcases how it navigates complexity.

It moves beyond basic navigation to address real-world challenges. Witnessing the overlay of critical truck restrictions, such as hazardous materials routes or low bridges, instills confidence. Locating necessary truck services quickly, from repairs to washes, underscores its role in maintaining uptime and peace of mind on the long haul.

What We Can Learn

Illustrate how data-driven pricing and budgeting can increase profitability by 15 percent.


7. Toolstation UI demonstration video

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Duration : 1 minute and 29 seconds

Painting your living space with light's possibilities becomes remarkably simple. Toolstation's 4lite WIZ CONNECTED smart bulbs are dynamic tools, letting you instantly reshape your environment and effortlessly match the perfect atmosphere to any moment.

Beyond mood setting, these smart bulbs learn your routine, simplifying daily life through automation. They integrate smoothly with virtual assistants and add a layer of peace of mind. The included ui demonstration video clearly highlights the intuitive app control and ease of setup.

What We Can Learn

Illustrate how payments bring people into the financial mainstream, empowering participation and growth.


8. Shiftgig Mobile app guide video

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Duration : 1 minute and 35 seconds

Sourcing flexible workers for diverse businesses like retail, hotels, or event venues no longer needs to feel like a complex puzzle. Shiftgig presents a compelling vision of effortlessly filling needs with reliable, ready-to-work specialists precisely when and where they are required, showing rows of icons quickly filling open slots. This clear mobile app guide video demonstrates the ease of finding the right fit, whether requiring just a few people or hundreds, often within hours or days.

The animation illustrates posting needs and how qualified specialists claim shifts via the mobile platform. This direct link to an on-demand workforce promises powerful business agility, ensuring venues meet demands efficiently. By connecting businesses and talent based on experience and qualification, it offers both companies control and workers the flexibility they seek.

What We Can Learn

Illustrate how data transforms guesswork into clear insights, improving outcomes by 15%.


9. Cubic Software demonstration video

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Duration : 1 minute and 41 seconds

Achieving effortless urban movement feels within reach, and this compelling software demonstration video perfectly captures the sense of freedom offered. Through inviting animation and relatable scenarios, Umo illustrates how seamlessly integrating diverse city transit options into one intuitive platform removes daily friction. The clear visuals effectively showcase features like route planning and payment, making the complex accessible and immediately understandable for users like Jay and Anita.

What resonates is seeing how this solution frees up user time and reduces stress, demonstrating tangible benefits that save time and reduce stress. This approach powerfully conveys the product's value beyond just listing functions, inspiring video creators to prioritize showing the real, human impact their offering has on daily life. Its a great example of connecting function to feeling.

What We Can Learn

State the core value proposition clearly and concisely boosting viewer conversion intent by 30%.


10. UJET App walkthrough video

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Duration : 1 minute and 5 seconds

Cutting through frustrating traditional support hierarchies, UJET reimagines customer interaction by embedding solutions directly within the mobile app. This intuitive flow navigates users efficiently to the appropriate channel and expert assistance, bypassing delays and repetitive explanations.

The platform elevates the agent's role, providing rich context and the ability to request visual information, like photos of an issue, simplifying diagnosis and speeding resolution. This seamless dynamic, clearly demonstrated in this app walkthrough video, empowers both users and agents, setting a new standard for effective, modern customer service communication.

What We Can Learn

Illustrate flexible plan options using simple animation allowing viewers to adjust easily.


11. ThriveCash App screencast video

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Duration : 1 minute and 7 seconds

Securing that coveted job offer feels like crossing the finish line, yet often students face unexpected financial hurdles before the first paycheck arrives. Expenses like moving or initial setup can create significant stress. ThriveCash presents itself as a vital financial bridge, uniquely empowering students to navigate this critical transition period.

The clear app screencast video demonstration shows submitting an offer letter unlocks funds, providing essential relief. What stands out is the rapid access to cash combined with repayment starting only when the job begins, lifting a major burden instantly. This smart solution helps students confidently seize their career opportunity without financial delay.

What We Can Learn

Illustrate how diverse teams can collaborate harmoniously for a unified buyer view boosting effectiveness.


12. VTEX App demo video

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Duration : 2 minutes and 14 seconds

Putting the power of the entire retail ecosystem into the hands of sales teams, the VTEX Sales App transforms the assisted shopping journey. It seamlessly connects physical stores, warehouses, and third-party sellers, giving associates instant access to the complete inventory picture from anywhere.

The insights from this app demo video reveal how associates can handle multiple customers simultaneously and streamline checkout with diverse payment methods and value-added services. This frictionless experience elevates both sales performance and customer satisfaction, demonstrating a powerful tool for modern commerce.

What We Can Learn

Use dramatic cinematic visuals to elevate a technical product's perceived value.


13. FLOWCODE User adoption video

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Duration : 30 seconds

Forging a direct link from the physical world into vibrant digital experiences, FLOWCODE showcases its comprehensive platform. The presentation highlights creating fully branded, trackable QR codes and dynamic mobile landing pages, illustrating how these visual calls to action seamlessly guide users online from any real-world touchpoint.

This focus on tangible results and measurable growth positions this as a compelling user adoption video by highlighting how physical interactions fuel digital growth and provide trackable data. Demonstrating robust analytics for conversions, pageviews, and geo-data shows the profound impact and widespread trust in the platform for proving and expanding marketing reach.

What We Can Learn

Illustrate full capability with a 337 kilometer range visualization for audience understanding.


14. Twilio app user onboarding video

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Duration : 34 seconds

Forging personal connections in a digital-first sales world presents a complex challenge. This animation expertly visualizes how modern teams can bridge the gap between technology and genuine engagement, showcasing a solution built for dynamic interaction and building trusted relationships.

Twilio Frontline simplifies this, acting as a digital bridge for sales professionals. The app user onboarding video makes accessing customer insights from company CRM and initiating contact remarkably straightforward. It effectively demonstrates seamless multi-channel communication options, from messaging to calling, all within a single, intuitive platform.

This clear demonstration underscores the app's capability to empower tailored interactions and manage them compliantly. It frames technology not as a barrier, but as an enabler for personalized customer relationships at scale, offering an inspiring glimpse into efficient digital selling.

What We Can Learn

Illustrate how a single interface transforms multiple complex management tools into one view.


15. Phocas App user guide video

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Duration : 35 seconds

Searching for a data relationship built on accuracy and insight? Phocas frames this quest for the perfect BI fit in a unique app user guide video format. It expertly contrasts the pain of relying on inefficient spreadsheets and static reports, visualized as disappointing swipes left, with the potential for smarter answers.

This visual narrative builds excitement towards the ideal match. Phocas' dynamic dashboards and accurate data are presented as work that truly adds value, inspiring viewers to abandon time-consuming drudgery and find a fulfilling connection with their data. It guides viewers effortlessly towards smarter business decisions.

What We Can Learn

Illustrate how systems fit easily into tight spaces highlighting practical benefits for viewers.


16. Open International app user engagement video

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Duration : 3 minutes and 21 seconds

Utilities grapple with dynamic customer needs, seeking new ways to connect effectively. Open International's powerful initiative, Proactive Interactions within Open Smartflex, offers a revolutionary approach designed to anticipate needs before customers are even aware of them, moving beyond reactive service.

Its predictive power, leveraging AI and diverse digital channels, like personalized chat interactions shown in this app user engagement video, proactively addresses potential issues, transforming frustrating situations into simple resolutions. This holistic system builds seamless, end-to-end customer journeys, highlighting a strategic advantage for utilities aiming to exceed expectations and inspire better customer relationships.

What We Can Learn

Leverage animation to simplify complex technical product capabilities in aspirational contexts.


17. Cojilio user interface tutorial video

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Duration : 3 minutes and 4 seconds

Bringing seamless efficiency to service businesses means leaving fragmented workflows behind. This video provides a clear demonstration of a platform designed to unify appointments, payments, and client engagement into a single, smooth operation, directly addressing the frustrations of disconnected systems shown at the start.

Through its detailed visuals, the presentation serves as a practical user interface tutorial video, revealing capabilities like 24/7 client booking, automated digital intake forms, and effortless integrated checkout. This centralized approach creates a 360-degree client view, enabling personalized service and loyalty building while reclaiming time lost to manual tasks, offering inspiration for smarter operations and clearer video communication.

What We Can Learn

Illustrate internal animated workings to clarify complex processes and build expert understanding.


18. Kemppi Troubleshooting guide video

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Duration : 3 minutes and 8 seconds

Streamlining welding production for enhanced efficiency and documentation becomes a reality with WeldEye. This universal cloud-based solution provides comprehensive control and precise, weld-by-weld record-keeping from any location globally. Structuring projects is intuitive, flowing directly from technical drawings and design documents within a browser interface.

Digital work orders are easily generated and delivered via the mobile app, integrating smoothly with systems like ERP and MES. Welders access tasks, confirm qualifications, and immediately receive the correct welding procedure specification. Real-time feedback on parameters gives instant insight; for further support, access to a troubleshooting guide video is a simple tap away.

Every aspect of the weld is automatically documented in the cloud, ensuring total traceability. Production transparency increases, and essential records like welder lists, WPS, and material certificates are always accessible from one platform.

What We Can Learn

Illustrate interactive elements like driver modes using detailed display screen simulation for clarity.


19. TRUELAYER Animated app guide video

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Duration : 41 seconds

Transforming payment experiences begins with demystifying the process. This animated app guide video masterfully simplifies the abstract concept of open banking payments, meticulously detailing a customer journey that feels immediately understandable and inviting. The clean visual style directly reinforces this promised simplicity, making complex steps approachable.

By illustrating the seamless flow from checkout to secure bank authentication, TRUELAYER powerfully conveys speed while building crucial trust. This step-by-step clarity removes common friction points like manual card entry or complex redirects. It's a compelling showcase of an intuitive and secure evolution for online commerce, inspiring confidence.

What We Can Learn

Illustrate mission and collective action simply with clear, warm character animation visuals.


20. Rachio User adoption video

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Duration : 42 seconds

Achieving a perfectly watered yard with minimal effort feels entirely within reach. Focused on easing new users into smart yard management, this user adoption video compellingly demonstrates the Rachio 3 Smart Sprinkler Controller's core intelligence. It immediately shows how the system skips watering cycles during predicted rain, revealing its efficiency and water-saving potential.

Beyond conservation, the app interface orchestrates control for every zone, visually linking lawns, gardens, and shrubs to tailored watering needs. Highlighting automated scheduling, remote adjustments from anywhere, and historical tracking establishes Rachio's comprehensive, intuitive approach, inspiring confidence in effortless yard transformation.

What We Can Learn

Showcasing decades of history builds essential trust, increasing viewer engagement by over 50 percent.


21. ODIN Software demonstration video

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Duration : 47 seconds

The constant demand of fleet maintenance often feels like juggling another entire business. ODIN presents a solution that visually streamlines this challenge, moving from scattered tasks to an integrated, connected system. Animated graphics effectively show mobile apps linking to support and certified technicians, centralizing coordination.

This software demonstration video doesn't just list features; it interprets ODIN's value by demonstrating effortless processes like one-click service, real-time updates, and consolidated records. This approach doesn't just inform potential users, it inspires confidence, showcasing how a complex full-service solution can be conveyed simply and effectively in a visual format.

What We Can Learn

Use animated explanations simplifying complex concepts improving understanding by 42 percent.


22. Buildertrend app user onboarding video

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Duration : 51 seconds

Navigating the daily deluge of texts, emails, calls, and reminders feels like a constant juggling act, a pain point vividly captured in this video's opening scene. It immediately resonates by presenting the overwhelming reality of managing construction projects through fragmented communication channels. Buildertrend emerges as the unifying solution to this common struggle.

The chaotic flood of notifications gives way to a clear, organized dashboard, demonstrating the platform's power. This app user onboarding video effectively shows how consolidating tasks, schedules, messages, and financial tracking transforms that stress into control. Its a powerful portrayal of reclaiming time to focus on the essential work of building, illustrating the shift from scattered efforts to streamlined operations.

What We Can Learn

Animate complex technical data flow clearly demonstrating valuable analysis and insights to viewers.


23. Outbrain Mobile app guide video

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Duration : 52 seconds

In the ceaseless tide of digital noise, reaching billions online amidst constant distractions presents a significant challenge. Consumer trends rapidly evolve, showing traditional methods often fail to capture attention or build real connections. The true potential for brands lies in discovering genuine audience moments in unexpected places.

Onyx by Outbrain champions a new engagement approach, unleashing immersive, interactive experiences seamlessly integrated within premium editorial feeds. It moves beyond simple display ads to create deeply engaging content where consumers are already focused and receptive.

Providing clarity much like a valuable mobile app guide video, Onyx leverages predictive technology to deliver brand messages precisely when attention is highest. This insightful method fosters meaningful interaction and offers creators a powerful lesson: prioritizing context and relevance cuts through noise to inspire genuine connection.

What We Can Learn

Animate complex technical procedures step-by-step visually, making them easy for anyone to follow.


24. Foxit App screencast video

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Duration : 55 seconds

Vividly portraying mobile capability, this app screencast video from Foxit showcases their eSign app. It demonstrates how managing agreements anywhere becomes genuinely effortless. The visual flow expertly details signing, sending, and tracking documents on a phone, effectively breaking the ties to a traditional office setup and solving workflow frustrations.

What resonates is not just features, but the promise of unburdened work. The video clearly demonstrates the app interface, highlighting secure handling, seamless offline signing that syncs, and compliance for peace of mind. It paints a picture of empowered, flexible productivity by clearly showing the ease of use.

It serves as powerful inspiration for video creators on visually translating software capabilities into streamlined processes and tangible user advantages, showing how to communicate value beyond simple function lists through visual clarity.

What We Can Learn

Animate data flow showing actionable insights driving more informed decisions boosting revenue growth 30 percent.


25. Playwire Troubleshooting guide video

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Duration : 55 seconds

Unifying disparate mobile ad demand into a single, dynamic auction is Playwire's core innovation. Their mobile SDK for iOS and Android offers developers a streamlined path to revenue amplification, simplifying a historically complex landscape.

This cohesive platform orchestrates competition from direct sales, header bidding, and mediation, driving higher eCPM by ensuring maximum value for every impression across formats like rewarded video and playable ads. Such an integrated system minimizes the typical headaches that often necessitate a separate troubleshooting guide video, empowering publishers to shift their energy towards crafting engaging user experiences and growing their audience, trusting Playwire to maximize monetization.

What We Can Learn

Animate feature benefits like watching videos up to 31 hours for clear value.


26. U.S. Bank App user guide video

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Duration : 58 seconds

Providing immediate access to business spending power marks a significant leap forward. This U.S. Bank system streamlines cumbersome processes by clearly defining user roles administrators, approvers, provisioners, cardholders benefiting both management and end-users. It seamlessly shows provisioners creating individual cards, ensuring cardholders gain immediate notification and access.

Serving as an excellent app user guide video for Instant Card, this piece compellingly illustrates efficiency, especially with bulk card creation. Uploading a simple file quickly provisions multiple cards, unleashing instant purchasing power for many. It presents a truly modernized vision for business spending, its clear, visual narrative offering inspiration for communication projects.

What We Can Learn

Animate equipment demonstrating complex processes clearly boosting understanding by sixty percent.


27. 1Password App walkthrough video

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Duration : 59 seconds

Feeling lost searching for vital digital information is a relatable modern problem. This powerful demonstration tackles that challenge by revealing a single, secure vault for organizing everything essential, from login credentials to key personal documents, making quick access effortless.

Beyond a simple display, this app walkthrough video insightfully conveys the ease of use and inherent security, including features like the Watchtower score. It portrays genuine peace of mind, illustrating how 1Password keeps your entire digital world seamlessly at your fingertips, offering an inspiring solution.

What We Can Learn

Animate complex systems falling offline to visually demonstrate costly impact of downtime.


28. CMC Markets user interface tutorial video

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Duration : 15 seconds

Unlock potential in Aussie and US markets with a visually sharp ad. Offering zero dollar brokerage on eligible shares is a powerful draw, immediately highlighting CMC Invests compelling financial edge. The video quickly captures attention by presenting this significant cost saving upfront, making the entry into share trading feel instantly more appealing and accessible.

Engaging animation translates market activity into relatable visuals before a brief user interface tutorial video segment offers a reassuring look at the trading platform itself. This quick tour underscores the platforms intuitive design, promising a smooth journey for investors from thinking about trades to making them, amplified by the clear brokerage savings.

What We Can Learn

Animate how different system components interact seamlessly, revealing hidden value and integrated function.


29. Singtel app feature guide video

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Duration : 16 seconds

Accessing premium music streaming platforms is made incredibly appealing with the service highlighted here. This expertly crafted app feature guide video vividly portrays how Singtel Music curates top platforms, simplifying access to diverse listening experiences.

The presentation powerfully communicates the value proposition, showcasing high fidelity audio, family account options, and an expansive catalog of studio-quality sound. A truly compelling element is the promise of data-free streaming, offering listeners genuine freedom to enjoy music anywhere without data worries. This makes the video an inspiring model for others creating feature guides.

What We Can Learn

Animate complex technology with clear, simple visuals; viewers retain 95 percent of the message.


30. F-Secure App demo video

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Duration : 16 seconds

Stepping into a digital space feels instantly secure with this F-Secure FREEDOME VPN app demo video. It starts by vividly confirming active protection through a dynamic, radiating shield visual, establishing immediate trust and safety. The presentation then shifts to showing the effortless process of selecting a virtual location worldwide.

This demonstration successfully highlights core benefits like blocking online threats and enabling genuinely private browsing. Showing the product guarding multiple devices reinforces its comprehensive coverage, offering a tangible sense of defense and serving as an excellent example of clear product storytelling through visuals.

What We Can Learn

Animate complex technical processes visually to boost understanding by sixteen percent.


FAQ

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How can an app guided tour video improve onboarding?

App guided tour videos enhance onboarding by visually demonstrating features, reducing user confusion, and promoting engagement.

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What are the key elements of a successful app guided tour video?

Key elements of a successful video include clear narration, concise messaging, engaging visuals, and a strong call to action.

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What's the ideal length for our app guided tour video?

Ideal length is typically 30 seconds to 2 minutes, depending on app complexity. Shorter videos maintain user attention.

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How can we avoid common mistakes in our app guided tour video?

Avoid overwhelming users with excessive information or unclear visuals. Focus on a clear, concise message and a strong call to action.

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How do we make our app guided tour engaging?

Dynamic visuals, a compelling narrative, and interactive elements enhance user engagement.

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Best music and voiceover for an app guided tour?

Upbeat music and a clear, friendly voiceover create a positive viewing experience. Royalty-free music libraries offer diverse options.

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How to effectively showcase our app's core features in the video?

Prioritize core functionalities that address user needs. Showcase these features clearly and concisely.

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Best narrative structure for our app guided tour video?

A problem-solution narrative structure effectively communicates the app's value proposition.

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Effective use of animation and screen recordings in our video?

Combine animation and screen recordings to demonstrate functionality and user experience seamlessly.

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What visual styles best showcase our app's features?

Clean, modern visuals with clear typography and intuitive iconography enhance app presentation.

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Choosing the right style for our app and audience?

Tailor the visual style to the app's purpose and target audience for maximum impact.

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How can our app tour generate leads?

App tours generate leads by showcasing value and prompting users to download or explore the app further.

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How to adapt existing tutorials into a comprehensive app tour video?

Adapt existing tutorials by focusing on core features, adding a compelling narrative, and optimizing for video format.

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Crucial pre-production steps for our app guided tour video?

Crucial pre-production steps include defining objectives, target audience, key features, and visual style. A detailed brief ensures clarity.

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What's the best call to action for our app guided tour video?

A clear call to action, such as "Download now" or "Learn more," encourages user engagement and drives conversions. Fixed-fee pricing for a 60-second video ranges from $1000-$6000, depending on complexity. Typical turnaround time is 3-8 weeks.



Boosting App Engagement and Retention with Video


Transforming initial user interactions into lasting connections is a key goal for app success, and deploying an effective App Guided Tour Video plays a crucial role in this journey. Beyond simply demonstrating functions, strategic video use accelerates how quickly users grasp an app's core value, significantly influencing whether they stay engaged long term. Focusing video efforts on facilitating swift understanding and showcasing tangible benefits directly impacts user retention.

Achieving high completion rates for guidance and ensuring users return frequently hinges on creating relevant and accessible video experiences. Users are far more likely to connect with content tailored to their specific needs or usage patterns. Integrating opportunities for active learning, where users can perform tasks within an interactive environment guided by video, proves profoundly effective in fostering confidence and driving deeper engagement.

Empowering users to learn how and when they prefer also reduces frustration and the need for external support. Providing on-demand video resources allows users to revisit instructions at their own pace. Critically, measuring the impact of these video initiatives through key metrics and incorporating user feedback ensures continuous improvement, making the guidance ever more effective in meeting evolving user needs and promoting sustained app use.

  • Tailoring guidance content based on user engagement analytics or distinct user personas dramatically increases guide completion rates. Contextual tutorials, appearing precisely when relevant, maximize impact.

  • Implementing interactive tours allows users to learn by doing, which correlates strongly with higher feature adoption and conversion rates compared to passive viewing methods.

  • Visually demonstrating solutions to common user pain points using practical examples resonates deeply and solidifies the app's value proposition, enhancing understanding through compelling visuals.

  • Tracking success through metrics like view rates, completion percentages, and subsequent user activity provides invaluable data for optimizing video content and strategic placement within the app or on promotional channels.


  • Strategic video guidance turns potential churn into lasting user loyalty by continuously illuminating value and simplifying the path to proficiency.


    Why Advids for App Guided Tour Video?


    At Advids, we create compelling App Guided Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your app shines. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 109 five-star Google reviews speak to our commitment to client satisfaction.

    Transforming Your App Vision into Reality:

    Customized App Guided Tour Video Solutions: We tailor each video to showcase your app's unique features and benefits, perfectly aligning with your brand and target audience. Whether you need a concise overview or an in-depth walkthrough, we create the perfect App Guided Tour Video for your needs.
    Engaging Storytelling for App Onboarding: Our skilled animators and storytellers craft narratives that captivate viewers and guide them seamlessly through your app's functionality, driving engagement and user adoption.
    275+ Successful App Guided Tour Videos: We've helped numerous businesses effectively onboard users and showcase their apps with impactful guided tour videos. Our experience ensures your video resonates with your target audience.


    Expertise and Collaboration:

    12+ Years of Proven Success: With over a decade of experience, we understand the nuances of creating effective App Guided Tour Videos that deliver results.
    Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful App Guided Tour Videos.

    Cutting-Edge Technology and Creative Vision:

    Cutting-Edge App Guided Tour Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
    Creative Storytelling Through Animation: We bring your app to life through captivating animations that highlight its key features and benefits, making it easy for users to understand and engage with.


    Ready to unlock the potential of App Guided Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a App Guided Tour Video?


    An App Guided Tour Video is a short, informative video that introduces users to the features and functionalities of a mobile app. It serves as a visual walkthrough of the app's interface, explaining key features, demonstrating how to use the app effectively, and encouraging users to explore its full potential . These videos can be used for a variety of purposes, such as onboarding new users, showcasing new features , driving sales and conversions, and reducing support costs .

    App Guided Tour Videos can be used to:

    • Introduce new users to the app
    • Showcase new features
    • Provide tutorials
    • Address common user issues
    • Drive sales and conversions by highlighting the app's value proposition and demonstrating its benefits to potential customers.


    What do top App Guided Tour Videos have in common?


    Craft compelling app tour videos by focusing on user benefits and showcasing a seamless user experience.

    App's core value proposition - Immediately communicate the app's unique value. Use concise language and focus on the user's benefit.

    • Target User Persona - Show the app in action for a specific user type, addressing their needs directly. Use relatable scenarios.
    • Seamless Onboarding Experience - Guide viewers through a simplified onboarding process, highlighting ease of use. Show, don't just tell.
    • Essential Feature Focus - Prioritize features that solve key user problems. Use micro-interactions to highlight their impact.
    • Problem-Solution Alignment - Visually demonstrate how the app solves a specific problem. Use before-and-after scenarios.
    • Visually Stunning Presentation - Use high-quality visuals and animations to enhance engagement. Maintain a consistent brand aesthetic.
    • User Benefit Emphasis - Quantify the benefits whenever possible. Show how the app improves user efficiency or enjoyment.
    • Authentic User Testimonials - Feature short, impactful testimonials from real users. Show diverse user perspectives.
    • Compelling Call to Action - Use a clear, concise, and visually prominent call to action. Make it easy for viewers to take the next step.
    • Efficient Screen Demonstrations - Use smooth transitions and clear labels to guide viewers. Focus on key interactions and outcomes.


    What makes App Guided Tour Video effective?


    A thoughtfully designed App Guided Tour Video is a powerful tool for enhancing user experience and driving app adoption. The effectiveness of these videos is driven by a combination of factors, including clear communication, engaging visuals, and a focus on user needs.

    A key element in creating effective App Guided Tour Videos is a design to guide users through the app's interface and functionalities in a clear and concise manner . The video should be structured in a way that is easy to follow and understand, with clear visuals and concise explanations. The goal is to make the onboarding process as smooth and enjoyable as possible for new users.

    Methods for creating effective App Guided Tour Videos aim to showcase the app's value proposition and demonstrate its benefits in a way that resonates with the target audience . This can be achieved by highlighting key features, addressing user pain points , and providing practical examples of how the app can be used to solve real-world problems. The video should be visually appealing and engaging, using high-quality visuals, animations, and a compelling narrative to capture viewers' attention and communicate the app's value effectively.


    How long should your App Guided Tour Video be?


    Optimize app guided tour video length for maximum impact by aligning video type, content, and user journey stage .

    Pre-production Considerations for Determining Video Length:

    App guided tour video length guide

    App Guided Tour TypesVideo LengthUse CaseFunnel
    Animated Screen Recording45-60 secondsShow app flow visually engaging, ideal for complex apps, minimalist style preferredAwareness/Consideration
    Walkthrough Video1-1.5 minutesGuide users through key features, step-by-step, clear concise instructionsConsideration/Conversion
    Tutorial Video1-2 minutesIn-depth explanation of specific features, caters to learning styles, 2D animation works wellConversion/Retention
    Explainer Video30-45 secondsHighlight core value proposition, engaging narrative, cinematic style adds impactAwareness/Consideration
    Product Demo1.5-2 minutesShowcase app capabilities, realistic style, focus on problem-solvingConsideration/Conversion


    How to create App Guided Tour Videos?


    Crafting compelling app guided tour videos requires a strategic approach that prioritizes user experience and clear communication of value. Mastering this process translates directly into higher app adoption rates and improved user satisfaction.

    * Define Goals - Focus on specific, measurable goals like increased app downloads or improved user engagement metrics .

    • Target Audience - Deeply understand user needs and pain points to tailor the video to their specific challenges and motivations.
    • storyline development - Use a problem/solution approach , showcasing how the app solves real-world problems for the target audience.
    • Structure Planning - Employ a clear, concise structure that mirrors the app's onboarding flow, guiding users intuitively.
    • Video Style Selection - Align the style with the app's brand identity and target audience preferences for maximum impact.
    • Script Writing - Use strong calls to action to encourage users to download or explore the app further.
    • Asset Gathering - Use high-quality visuals and animations to create a professional and engaging viewing experience.
    • video recording - Use professional equipment and techniques to ensure high-quality visuals and audio.
    • Video Editing - Implement smooth transitions and dynamic editing techniques to maintain viewer engagement.
    • platform optimization - Ensure the video is optimized for different screen sizes and resolutions for seamless viewing.
    • Video Testing - Conduct A/B testing to compare different versions and optimize for maximum impact.
    • Video Publishing - Utilize targeted advertising and social media promotion to reach the intended audience.
    • results tracking - Analyze user behavior and feedback to continuously improve the video's effectiveness.


    How app guided tour video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and mobile app store integration.
    7.Brand Alignment Determining video alignment with brand message, identity, and app user interface.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, app guided tour video examples 2024, n=14300 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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