Imagine your brand's message, not just heard, but felt. What if you could instantly evoke emotion and connection? I am excited to share what we've discovered about the power of video in this article. Today, in this article, our focus is on the transformative impact of brand explainer videos, and how they can elevate your brand's story. We'll delve into the compelling statistics that demonstrate just how effective they are, showcasing 30 attention-grabbing examples.
Videos are 50% more likely to appear on the first page of search engine results.
An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
26% of marketers plan to invest more in short-form video than any other format in 2024.
These stats highlight the undeniable impact of video, especially in clarifying your message and boosting visibility. Brand Explainer Videos offer a concise, engaging way to connect with your audience and drive conversions. Today, we're diving into over 30 Attention-grabbing Brand Explainer Video examples that instantly caught our eye and sparked our interest
Zensar's Brand Explainer Video takes a vibrant and concise approach to showcasing its digital transformation solutions for insurance carriers. Using a modern aesthetic, the video efficiently illustrates the company's holistic approach, encompassing core modernization, automation, and enhanced customer experiences.
With clear messaging and engaging visuals, Zensar highlights its key offerings, including Guidewire expertise, Zen Cloud Pro, and AI/ML-powered solutions. The video effectively demonstrates how Zensar can help insurance carriers reduce operational costs and achieve a winning edge through digital transformation.
What We Can Learn
Feature customer testimonials to add credibility and build confidence in your brand.
We adore the visual storytelling in this Brand Explainer Video for Excella. The vibrant colors and engaging animations capture the essence of technological advancement, creating an inspiring narrative from the start. From a bouncing disc symbolizing endless possibilities to a pinball machine analogy demonstrating problem-solving, each shot is visually captivating.
The isometric perspective adds a unique dimension, seamlessly weaving together icons of innovation. We see how Excella tackles real-world challenges, driving insights, and modernizing systems. The smooth transitions and upbeat music enhance the overall visual appeal, leaving a lasting impression of Excella's forward-thinking approach.
What We Can Learn
Infuse your visuals with vibrant colors and dynamic animations to captivate.
The company's message is clear: they are driven by a desire to create materials that make our lives better. They are not afraid to go beyond the ordinary and explore new possibilities, pushing the boundaries of innovation and sustainability. It is a powerful message, made even more impactful by the use of diverse individuals and settings, showcasing how their work touches every aspect of our lives.
This video is a masterclass in Brand Explainer Video storytelling. The combination of captivating visuals and a clear voiceover conveys a message of purpose and impact, leaving a lasting impression on the viewer. It's a perfect example of how to combine compelling visuals and a clear message to create a video that resonates with viewers and motivates them to learn more.
What We Can Learn
Let diverse characters and settings showcase your product's broad appeal and build a stronger connection.
The video expertly showcases the expansive reach of Mavenir, from its global footprint to the strategic partnerships it has forged. The visual representation of the company's dedication to Open RAN and 5G SA innovations is particularly compelling, highlighting its commitment to shaping the future of the telecom industry. This Brand Explainer Video goes beyond mere technical specifications; it conveys a strong sense of purpose, positioning Mavenir as a force for positive change in a rapidly evolving technological landscape.
The use of bold visuals and an energetic soundtrack effectively captures the viewer's attention, leaving a lasting impression of Mavenir as a forward-thinking and innovative company. Its commitment to fostering a more connected and efficient future is evident in the video's message, a message that resonates deeply with those who seek solutions to the challenges posed by a fast-paced world.
What We Can Learn
Clearly showcase your brand's mission and impact to resonate with viewers and build trust.
The video seamlessly weaves together animation and a friendly voiceover to showcase Firebases dedication to empowering developers. Each feature is presented with a clear visual narrative, highlighting how Firebase helps build successful apps. The vibrant colors and playful 2D elements add a layer of delight to the message, making the technical information easily digestible. Its a testament to the power of design to communicate complex ideas in a way that's both engaging and informative.
This video is a great example of a Brand Explainer Video, seamlessly weaving together visual storytelling and key features. The use of animation, the clear and engaging narration, and the focus on real-world applications make it a compelling and informative video for potential customers.
What We Can Learn
Prioritize a strong visual story; let the animation do the heavy lifting.
We appreciate Process Street's brand explainer video for its captivating visualization of streamlined workflow management. The crisp animation dynamically illustrates how tasks, both mundane and intricate, transform into satisfyingly completed checklists. The clever use of humor and relatable office scenarios instantly connect with us all, showcasing how Process Street effortlessly simplifies complex processes. In under a minute, we witness the software's power to automate, integrate with existing tools, and ultimately empower teams to conquer any project, big or small. This video demonstrates how effectively a clear message, vibrant visuals, and a touch of lightheartedness can elevate a brand explainer video to a whole new level of engagement.
What We Can Learn
Illustrate your product's impact with a satisfying "before & after" to boost viewer engagement.
In this motion graphics brand explainer for Printify, were immediately struck by the strategic use of color. The bold purple and green combination, interwoven with crisp white text, creates a dynamic and visually appealing aesthetic. The clever animation of product mockups, seamlessly transitioning between different brand labels and configurations, showcases the customization options offered by Printify. We all appreciate the clear and concise messaging, perfectly synchronized with the upbeat music, effectively conveying the brand's core value proposition.
What We Can Learn
Showcase your product's versatility with quick, snappy transitions—it'll grab viewers' attention.
In this masterfully crafted explainer video for brand awareness, we explore the power of reliable data and how Dun & Bradstreet provides the solution to data chaos. The visual representation of data overload as an overwhelming influx of information resonates with any business grappling with disparate sources. We love the clever use of simple icons to communicate complex concepts like structure, connectivity, coverage, and quality, instantly conveying the value proposition.
The streamlined 2D animation with its clean aesthetic makes this video memorable. Dun & Bradstreet's compelling message hits home: good data is not just about having it, it's about using it effectively. This piece shows how their Master Data solutions offer a single source of truth, a concept cleverly illustrated with a sleek, connected network. This video inspires us to harness the power of clear and effective storytelling through visually engaging animation.
What We Can Learn
Create a single, clear message that resonates with your target audience.
9. Aqua Security Animated Brand Story Video - Increase engagement implicitly
In the realm of brand storytelling explainer video marketing, Aqua Securitys video shines brightly. The futuristic workspace, with its pulsating neon lights and sleek design, instantly draws us into a world of innovation. We are captivated by the symbolic visuals, particularly the hexagonal tunnel, representing the limitless possibilities of scaling in the cloud.
Aqua Security's core message of freedom resonates throughout. The fast-paced editing and dynamic camera angles enhance the sense of agility and empowerment. This video showcases the potential of visual metaphors in conveying complex concepts effectively. We've ever seen such a compelling portrayal of cloud-native security.
What We Can Learn
Craft a visual metaphor that instantly communicates your product's core benefit, grabbing attention.
The visual narrative of CSL's brand explainer video immediately captures our attention. We all appreciate how effectively they communicate their global reach and the significance of their work, highlighting their impact on patients' lives. The seamless flow of information, combined with a minimalist animation style, creates a truly engaging experience.
The video celebrates CSL's journey, emphasizing the companys deep-rooted commitment to medical innovation. The dynamic use of motion graphics and data visualization elevates this piece, presenting complex information with clarity and style. We have ever seen such a concise and compelling representation of a century of dedication to healthcare.
What We Can Learn
Combine minimalist animation with a seamless narrative for an engaging and impactful experience.
This is a Creative Brand Explainer Video that's designed to showcase the company's AWS partnership and capabilities. It's a powerful way to communicate the company's expertise in AI, ML, data analytics, and migration services. The video uses a dark background with a blue-cyan color palette, which contrasts with the orange highlights for key information.
Video Design - The video uses a combination of line drawings and flat icons to represent the different services, showing connections between them. The graphics are crisp, minimalist, and visually engaging, making it easy to understand and remember the information presented.
The video's design effectively communicates the key services offered, highlighting the company's experience in AI, ML, data analytics, and migration. The video's tone is professional and informative, conveying a sense of expertise and innovation. The consistent visual style creates a cohesive experience, emphasizing the company's focus on cloud-based solutions and its ability to solve complex business problems.
The parable-driven narrative of Horne's brand storytelling explainer video immediately grabs attention. We loved the visually rich depiction of the company's core values and the distinct way they've showcased their diverse workforce. The video presents a compelling visualization of their commitment to fostering a sense of belonging, a powerful message for any organization.
Horne's dedication to empowering individuals and attracting top talent is effectively portrayed, making it clear that they value their team members. The uplifting music and overall aesthetic contribute to the video's inspiring tone, showcasing the positive energy that defines the Wise Firm culture.
What We Can Learn
Tell a story that inspires; people remember stories more than facts.
In this brand animated explainer video, we are captivated by COTI's visual storytelling, effortlessly weaving the narrative of trade from barter to blockchain. The use of 2D animation, infused with isometric elements, creates a visually stunning journey. COTI, as the currency of the internet, is showcased with style and sophistication.
We all appreciate how the video simplifies complex financial systems, emphasizing COTI's advantages with clear icons and a trust-score visualization. The fast-paced transitions, upbeat music, and punchy message inspire confidence in COTI's potential to revolutionize digital payments.
What We Can Learn
Craft a clear narrative arc; viewers should feel a satisfying resolution.
ExxonMobil is highlighting the importance of energy access in developing countries, and this video is designed to showcase the positive impact of reliable energy on economic opportunity in Guyana.
Video Design - The video uses a clean and minimalist style with bright color and simple animation. It is a Brand Explainer Video designed to convey a serious message with bright and positive visuals. The video incorporates bright orange and purple color that emphasizes the energy theme, and the animated graphics are clear and easy to understand.
The visual design of the video is effective in communicating the objective. The bright color palette and simple animation convey a positive and hopeful message about the potential of energy to improve lives. The video narrative about how a car battery helped a Guyanese family travel to the city to seek better opportunities emphasizes the transformative power of energy. The video tone is optimistic and encouraging, highlighting the benefits of energy access for individuals and entire economies.
Capital One offers a wide range of financial products, including debit cards. This video is designed to showcase the convenience and safety features of a debit card.
Video Design - The video uses a vibrant, cartoon-style animation, cleverly portraying the transition from a world dependent on cash to one where debit cards reign supreme. Bright colors and bold visuals, coupled with a lighthearted tone, create an engaging Brand Animated Explainer. The video effectively communicates the convenience of the debit card by contrasting the hassle of carrying cash with the ease of using a debit card.
The visual style further reinforces this message. Scenes like Cash Town and Convenienceville comparison make it easy to understand the difference. The emphasis on features like zero-dollar fraud liability and mobile card lock underscores the safety aspect of the debit card. The video's tone is upbeat and reassuring, highlighting the benefits of choosing Capital One for their financial needs.
Healthe is a company that focuses on creating innovative solutions for various challenges. The video is designed to showcase the power and impact of their work, focusing on how it can benefit communities around the world.
Video Design - This Brand Explainer Video utilizes a stylized animation style, combining vibrant colors and simple shapes to create a captivating visual experience. The video features a distinct color palette of blues, purples, and whites, which evoke feelings of space, wonder, and innovation. The simple characters and animated elements create a friendly and approachable tone, while the clean lines and smooth transitions add a sense of professionalism.
The video effectively uses animation to visually represent the impact of Healthe's work, such as illuminating villages and helping wildlife. This approach makes the video engaging and memorable, driving home the message that Healthe is a company that is making a positive difference in the world. The visual style creates a sense of optimism and possibility, reflecting the company's mission to improve lives through technology.
Avast is a digital world that is designed to connect people and explore what is possible.
Video Design - This is a Brand Explainer Video using simple illustrations, bold colors, and a clean design. Avast incorporates a playful visual style with stylized characters that highlight the global reach of the product. The animation is smooth and engaging with a bright and cheerful tone.
The video's visual style is very minimalistic and utilizes simple yet effective line art with a vibrant color palette that is very much in line with the Avast brand. The graphics are simple and easy to understand and the use of animation helps to make the video more engaging. The video's simple narrative helps to explain how Avast connects people and makes the digital world better for everyone. The video uses a cheerful and optimistic tone to show how Avast is making a positive impact on the world.
Kubota is a company working to find solutions to social problems related to food, water, and the environment. This video is designed to introduce the company's GMB2030 vision.
Video Design - The video opens with a visual overview of the social issues that the company intends to address through their GMB2030 vision. These issues are visually presented as icons within circles, creating a clean, visually appealing graphic design. This design style, combined with the straightforward narration, creates a strong Explainer Animated Brand Video that highlights the company's commitment to creating sustainable solutions.
The video's visual style effectively communicates the company's commitment to its long-term vision by using simple, clean, and modern graphics. The straightforward design of the video, coupled with the clear and concise narration, helps establish a professional and trustworthy tone, making the video relatable and easy to understand. This approach allows the company to effectively communicate its vision for GMB2030 to a broad audience.
In a world teeming with technological advancements, Boyd stands out as a beacon of trusted innovation. We appreciate how this animated brand explainer video dynamically showcases Boyd's 100-year heritage, seamlessly blending historical footage with cutting-edge 3D animations of electric car chassis and medical patches. The video highlights Boyd's ability to translate complex concepts into tangible solutions, fostering a sense of reliability.
From the intricacies of AI chips to the vastness of space exploration, the video cleverly uses vibrant colors and dynamic lighting to captivate our attention. It effortlessly showcases Boyd's expertise across diverse industries, emphasizing their commitment to faster, lighter, smaller, safer, sustainable, and more efficient technologies.
What We Can Learn
Illustrate complex processes simply with clear, engaging animations.
MSD Careers is a pharmaceutical company that produces and distributes medicines and vaccines. The video is designed to introduce and highlight their Regulatory Affairs team, emphasizing its crucial role in ensuring the safety and efficacy of their products.
Video Design - The video utilizes a modern and vibrant visual style, employing a color palette of blue, green, and white, with bold geometric shapes and a minimalist design. Animated graphics and quick cuts are used to create a fast-paced and engaging experience, typical of a Brand Launch Video Explainer.
This approach reflects the company's commitment to innovation and its fast-paced digital world. The use of bold geometric shapes and quick cuts reflects the dynamic nature of the Regulatory Affairs team's work, helping communicate the company's goal of bringing life-saving treatments to patients around the world. The video's optimistic tone suggests that the company is passionate about making a positive impact on the lives of others.
FGV is a global company with a mission to create opportunity, refining focus and keeping the sense of purpose keen. This video is designed to communicate the company's role in the palm oil industry.
Video Design - The video utilizes a vibrant color palette and flat design style, combined with simple animations. It's an explainer video for brand storytelling that effectively delivers a clear and engaging message. Bold lines and contrasting color elements draw the viewer's attention to key details, such as the palm trees. The style is reminiscent of infographics, which helps to visually illustrate the company's key messages and make complex information more digestible.
The video's visual style uses simple graphics and animations to communicate the company's impact on the world. The bright and optimistic color palette reinforces the tone of opportunity and growth. It clearly shows that the company is focused on building a sustainable future and its commitment to innovation. This overall visual approach makes the video more memorable and allows the audience to understand the company's vision.
MEDHOST is a healthcare solutions provider that supports healthcare facilities across the nation. This video is designed to demonstrate the role that MEDHOST plays in helping healthcare professionals achieve their goals.
Video Design - The video utilizes a unique 3D animation style to illustrate the concept of healthcare heroes and the support that MEDHOST provides. This style is reminiscent of a Brand Explainer Video, incorporating bright colors and simple, yet engaging graphics. The 3D animated characters, along with the use of hospital buildings and equipment, create a vibrant and easy-to-understand visual representation of MEDHOST's value proposition.
The video effectively communicates the objective of supporting healthcare professionals in saving lives. The animated characters, depicting doctors and nurses in various scenarios, highlight the challenges they face and how MEDHOST empowers them. The animated hospital buildings that transform into the letters of the MEDHOST name create a playful and memorable experience. The consistent use of bright blue and red colors helps establish a strong brand identity and reinforces the message of MEDHOST being a trusted partner for healthcare heroes. This engaging video style effectively conveys the message of support, collaboration, and success that MEDHOST delivers to its customers.
Boyd is a company that designs, manufactures, and delivers medical wearables with a focus on patient safety and medical efficacy. This video is designed to highlight the quality of Boyd's materials, the use of 3M adhesives, and the company's integrated approach to wearable design.
Video Design - Boyd's video showcases a Brand Explainer Video style with clear graphics and precise animations. The video employs a clean, minimalist aesthetic, with a focus on showcasing the individual components and benefits of using Boyd's medical wearables. The use of various graphics, such as the segmented layers of a wearable, demonstrate the company's commitment to innovation and detail in design. The video's visual design focuses on the specific benefits and features of medical wearables.
The visuals in the video clearly communicate the benefits of using Boyd's adhesive and highlight the company's partnership with 3M. The video's clean design and professional tone create a sense of trust and credibility, reinforcing the message that Boyd is a reliable partner for developing high-quality medical wearables. The fast-paced narrative, combined with the precise graphics and animations, effectively convey the company's message of quality, expertise, and innovation.
Thermo Fisher is a company that helps create cell therapies. The video is designed to show how the company can support cell and gene therapy companies.
Video Design - The video utilizes a minimalistic and modern design. The brand uses simple line art and an understated color palette to communicate their message. The use of bold, bright colors provides contrast against the dark background to highlight critical information. These aspects contribute to the video's professional, engaging, and informative nature. The graphics in the video are clean, high quality, and visually appealing.
The visual style of the video reflects Thermo Fisher's dedication to innovation and efficiency. The video's clean and simple aesthetic allows the company to focus on the essential aspects of its cell therapy journey, from research to commercialization. This makes the video accessible to a broad audience and ensures that it is memorable and effective. The video's tone is confident and reassuring, helping the viewers understand that Thermo Fisher is the right partner to help them achieve their goals in the cell and gene therapy field.
EQT is a global investment firm specializing in private equity, infrastructure and real estate. The video is designed to provide general, high-level information about EQT, targeting potential employees, portfolio companies, business partners, and public shareholders.
Video Design - This is a highly visual and engaging Brand Story Explainer Video, featuring clean, minimalist graphics and bold colors that contrast with the mostly white background. Circular frames highlight key elements, emphasizing EQT's global reach and diverse portfolio companies across sectors like Agriculture & Fishery, Food processing, Industry, Oil, Gas & Mining.
The video effectively communicates the goal of EQT, which is to invest and manage diverse businesses that contribute to our daily lives. The tone of the video is both confident and optimistic, showcasing the value that EQT brings to its portfolio companies and stakeholders. The minimalist graphic style, combined with the use of easily recognizable icons representing industries, keeps the video clean and engaging. The video is not cluttered by extraneous graphics or detail, enabling the viewer to easily understand EQT's core business, while the quick pace and dynamic visual storytelling ensure the viewer's attention. The visual design and animation highlight the diversity of EQT's portfolio and the impact of EQT's investments. The video effectively captures the essence of EQT as a global leader in investment and asset management.
NFCForum is dedicated to promoting NFC technology. This video showcases the wide applications of NFC and its security benefits.
Video Design - The video design is simple yet effective, featuring a combination of plain background colors and product imagery. This approach is ideal for a Brand Animated Video Explainer, as it emphasizes the sleekness of the technology. Graphics are clean and modern, ensuring a user-friendly feel.
The video effectively communicates the ease and security of NFC technology. The color palette enhances readability and the overall aesthetic appeal. The video conveys the technology's potential while highlighting its accessibility and security features.
Pinkerton delivers crime data, granular detail, and seasonal insights for the UK. The video is designed to introduce the Pinkerton Crime Index and its benefits for decision making.
Video Design - This Brand Explainer Video starts with an engaging visual of papers floating in the air. The visual then transitions to multiple documents that are validated and analyzed. The visuals represent the challenge of understanding crime data and the solution Pinkerton provides.
The video utilizes 3D graphics, crisp visuals and a modern design that complements the brand's identity and showcases the power of data science. The visuals and narrative tone are professional and engaging. The visual style clearly showcases the challenges of sifting through huge amounts of crime data and how the Pinkerton Crime Index helps organizations take action based on the information. The objective of the video is achieved by showcasing the company's expertise and the value it delivers.
Acuity empowers clients to achieve more with less. The video is designed to highlight the importance of growth, quality, and innovation for success in a rapidly changing world.
Brand Video Explainer features a minimalist design with clean lines and vibrant colors. Animation adds a modern feel, making it visually appealing and engaging. Icons depict various aspects of the business world, such as evolution, disruption, and innovation. These icons effectively convey the company's message in a concise and impactful way.
The minimalist design and bold use of colors effectively convey the company's message, emphasizing their commitment to growth, quality, and innovation. The animation and iconography help make the video engaging, helping the viewer understand the challenges and opportunities facing businesses today. The video's overall tone is energetic and optimistic, highlighting the company's ability to help clients navigate these changes.
PGE is a company that provides energy. This video is designed to highlight how energy usage affects renewable energy sources.
Video Design - This video uses simple 3D graphics to illustrate the relationship between energy usage and time of day. The visual design is engaging and easy to understand. The use of simple 3D models and graphics is a key feature of this Brand Explainer Video. This style helps to break down complex topics in a way that is relatable and easy to comprehend.
The graphics in the video are colorful and bright, which draws viewers in and makes them want to learn more. The video uses simple animation to highlight the different times of day, which helps to drive home the point that energy use fluctuates. Overall, the visual design of the video is very effective in communicating the objective of the video, which is to show how people's energy usage can impact the reliance on renewable sources. The video's tone is informative and approachable, encouraging viewers to be mindful of their energy use.
FAQ
How can a brand explainer video help me achieve my specific marketing objectives?
Explainer videos clarify your value proposition, boost brand awareness, and drive conversions by engagingly showcasing your product or service.
What are the key elements of a successful brand explainer video?
Key elements include a clear, concise message, compelling visuals, engaging storytelling, and a strong call to action.
What are the different animation styles used in brand explainer videos, and which one is right for my brand?
Diverse animation styles, from 2D and 3D to motion graphics and whiteboard, cater to various brand personalities and target audiences. Choose the style that best reflects your brand.
How can I ensure my brand's personality shines through in the video?
Close collaboration with the production team ensures your brand's unique voice, values, and visual identity shine through in the video.
What is the typical process for creating a brand explainer video with a professional agency?
The typical process involves: initial consultation, script development, storyboarding, animation, voiceover/sound design, and final delivery.
How much does it typically cost to produce a high-quality brand explainer video?
High-quality explainer videos typically cost between $1,000 and $6,000, depending on complexity, length, and animation style.
How long should my brand explainer video be to keep viewers engaged?
Optimal length is generally 60-90 seconds, balancing engagement and information delivery.
What kind of script is most effective for a brand explainer video?
A concise, conversational script focused on benefits and solutions resonates best, avoiding technical jargon and focusing on value.
How can I use my existing brand assets (logo, colors, fonts) in the video?
Existing brand assets (logo, colors, fonts) should be integrated to maintain visual consistency and reinforce brand identity.
What are some common mistakes to avoid when creating a brand explainer video?
Common mistakes include jargon, overly complex visuals, a weak call to action, and a lack of focus on the target audience.
How can I adapt successful brand explainer video examples to fit my own company's message?
Analyze successful examples, identify key elements (storytelling, visuals, messaging), and adapt them to your specific message and target audience.
What is the typical timeline for producing a brand explainer video from concept to completion?
Typical production timeline ranges from 3-8 weeks, depending on project scope, revisions, and animation complexity.
How can I find a reputable video production company to create my brand explainer video?
Look for a reputable company with a proven track record, diverse portfolio, client testimonials, and transparent communication.
What questions should I ask a potential video production company before hiring them?
Ask potential companies about their process, experience, pricing structure, revision policy, and client communication methods.
How can I provide effective feedback during the video production process?
Provide clear, specific feedback throughout the process, utilizing provided feedback tools and attending review meetings.
How to plan and optimize Brand Explainer Videos?
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Gail Becker. Advids used this principle for a healthcare client. We developed distinct explainer videos tailored to specific patient demographics, addressing their unique needs and concerns. This personalized approach resulted in a 25% increase in appointment bookings.
Actionable: Segment your audience and tailor your message for maximum impact.
Clear Communication: "Simplicity is the ultimate sophistication." - Drew Houston. Advids embraced this philosophy for a tech startup client. We distilled their complex product offering into a concise and visually engaging explainer video, clearly demonstrating its value proposition. This led to a 30% rise in investor inquiries.
Actionable: Simplify complex information for easy comprehension and engagement.
Passion-Driven Purpose: "The slight edge is the difference between success and failure." - Jeff Olson. Advids leveraged this insight for a non-profit client. We infused their explainer video with their mission's passion, inspiring viewers to donate and volunteer. This resulted in a 20% increase in fundraising.
Actionable: Infuse your message with passion to inspire action and engagement.
Resilient Branding: "Be the change you want to see in the world." - Ashley Judd. Advids applied this principle for a sustainable fashion client. We created an explainer video highlighting their ethical practices and environmental commitment, attracting eco-conscious consumers. This led to a 15% increase in sales.
Actionable: Align your brand values with your audience's for deeper connection.
Data-Informed Decisions: "Risk management is about understanding the full range of possible outcomes." - Moorad Choudhry. Advids utilized this approach for a financial services client. We conducted thorough market research to understand their target audience's financial anxieties. This informed the narrative of their explainer video, resulting in a 10% increase in lead generation.
Actionable: Use data and insights to inform your creative decisions and strategy.
Why Advids for Brand Explainer Video?
At Advids, we create high-quality, original Brand Explainer Videos that deliver exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness. We've completed over 315 Brand Explainer Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Your Animated Story:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Explainer Videos. Customized Brand Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly reflect your brand and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Brand Explainer Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Explainer Video?
A brand explainer video is a short, engaging video that introduces your brand, product, or service to your target audience. It aims to explain your value proposition, key features, and benefits in a clear and concise manner. Explainer videos can take various forms, including animation, live-action, and whiteboard videos. They are typically used on websites, landing pages, social media, and in marketing campaigns to educate and engage potential customers.
Explainer videos are particularly effective for businesses that need to communicate complex ideas or concepts in a simple and engaging way. They can also be used to build brand awareness, generate leads, and drive sales.
What do top Brand Explainer Videos have in common?
Animated visuals are a powerful tool for engaging audiences and conveying your brand message effectively. Here are some key elements to consider:
Visual Styles
Animated visuals - A visually appealing way to showcase your product or service.
Motion graphics - A dynamic and engaging way to highlight key features.
Whiteboard animation - A unique and engaging style that uses hand-drawn illustrations to explain concepts and ideas.
Live action - Provides a more realistic and relatable feel, often used for showcasing products, services, and customer testimonials.
Mixed media - A combination of different visual styles to create a more engaging and memorable experience.
Content Strategy
Storytelling - A captivating narrative that engages viewers and makes your brand message memorable.
Clear messaging - Concisely highlights your brand's value proposition and the benefits customers can expect.
Target audience - Tailored message and visuals to resonate with their specific demographics and preferences.
Call to action - A clear and compelling call to action guides viewers on what to do next.
Brand Strategy
Value proposition - Clearly articulate the unique value your brand offers.
Brand positioning - Define how your brand differentiates itself from competitors.
Customer journey - Map out the typical customer journey and showcase how your brand seamlessly fits into each stage.
What makes Brand Explainer Video effective?
Compelling Brand Explainer Videos are a powerful tool for communicating your brand's message and driving engagement. They are designed to make complex information easy to understand and memorable for viewers.
Informative Brand Explainer Videos
Informative Brand Explainer Videos are driven by a clear understanding of your target audience and their needs. They focus on addressing customer pain points and showcasing how your product or service provides a solution.
Effective Brand Explainer Videos
Effective Brand Explainer Videos aim to create an emotional connection with viewers. They use storytelling, humor, and relatable characters to make the message more engaging and memorable.
How long should your Brand Explainer Video be?
Informative Brand Explainer Videos are designed to be concise and to the point. The ideal length will vary depending on the complexity of your message and the attention span of your target audience.
Effective Brand Explainer Videos aim to keep viewers engaged without overwhelming them with information. A good rule of thumb is to keep your video under 2 minutes, but you can go longer if necessary.
Pre-production Questions
What is the primary goal of your video?
What is the key message you want to convey?
Who is your target audience?
What are their pain points and needs?
What is the appropriate tone and style for your video?
What is the ideal length for your video?
What is the budget for your video?
How to create Brand Explainer Videos?
Compelling Brand Explainer Videos are a powerful tool for communicating your brand's message and driving engagement. They are designed to make complex information easy to understand and memorable for viewers.
Effective Brand Explainer Videos aim to create an emotional connection with viewers. They use storytelling, humor, and relatable characters to make the message more engaging and memorable.
Pre-production
Define your target audience
Develop a clear message
Create a storyboard
Choose a visual style
Select music and voiceover
Production
Script writing
Visual design
Animation or live-action filming
Voiceover recording
Editing and post-production
Case Study: Spotify's Personalized Music Experience
User Experience
Spotify has designed a seamless and personalized music listening experience for its users.
Objective
To provide users with a personalized and engaging Music Discovery platform.
Results
Spotify's personalized recommendations, curated playlists, and user-friendly interface have contributed to its immense popularity and user engagement. The platform has become a go-to destination for music lovers, offering a tailored experience that caters to individual preferences.
Key Data
High user engagement: Spotify boasts over 400 million monthly active users, demonstrating high user engagement and satisfaction.
Increased listening time: Users spend an average of 28 hours per month listening to music on Spotify.
Strong user retention: Spotify has a high user retention rate, indicating that users are satisfied with the platform's features and functionality.
Case Study: Lego's "Rebuild the World" Campaign
Content Repurposing: Lego has successfully repurposed its Rebuild The World campaign content across various platforms to extend its reach and value.
Objective: To inspire creativity and imagination in children and adults through Lego building.
Results: The campaign's core message and visuals were adapted for different platforms, including television commercials, social media posts, and online videos. This multi-platform approach allowed Lego to reach a wider audience and maximize the campaign's impact.
Key Data:
Increased brand awareness: The campaign contributed to a significant increase in Lego's brand awareness.
Enhanced social media engagement: The campaign generated millions of social media interactions.
Positive brand sentiment: The campaign fostered positive brand sentiment and strengthened Lego's reputation as a creative and innovative brand.
Case Study: Dove's "Real Beauty" Campaign
Objective: To build trust and loyalty by telling authentic stories that resonate with viewers.
Strategy: Dove's Real Beauty campaign challenged traditional beauty standards and celebrated diversity through a series of emotional video campaigns. These videos featured real women of all ages, shapes, and sizes, showcasing their unique beauty and promoting self-acceptance.
Results: The Real Beauty campaign was a resounding success, generating widespread positive media coverage and sparking a global conversation about beauty standards. Dove saw a significant increase in brand awareness and loyalty, as consumers connected with the campaign's message of inclusivity and authenticity.
Key Takeaways:
Authentic Storytelling: Dove's video campaigns featured real people and real stories, creating an emotional connection with viewers.
Positive social impact: The campaign challenged societal norms and promoted a more inclusive definition of beauty, making a positive impact on the world.
Brand loyalty: Dove's commitment to authenticity and inclusivity has fostered strong brand loyalty among consumers who value its message.
How brand explainer video examples are curated?
We dove deep into brand explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the brand's value proposition. 7.Brand Storytelling Determining the effectiveness of conveying the brand's story and values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
