Have you ever wished your brand could speak volumes without saying a word? I am here today to show you how. In this article, what we'll explore is the transformative power of video, specifically, the engaging world of 2D explainer videos. We'll uncover how these visuals can create a lasting impact, fostering a deeper connection with your audience and driving growth. Get ready to discover how these videos can boost your brand's memorability and leave a lasting impression; let's explore the data that proves it.
An estimated 91% of businesses are using video marketing in 2023.
87% of marketers say that video has increased traffic to their websites.
40% use video performance data to gauge their videos' role in hitting marketing goals.
These stats highlight not only the widespread adoption of video marketing but also its effectiveness in driving traffic and achieving measurable results. 2D explainer videos, in particular, offer a dynamic and engaging way to connect with your audience, simplify complex ideas, and showcase your product's value proposition. In this article, we're highlighting 30 Engaging Corporate Explainer Video examples that immediately captivated us and inspired our curiosity
The companys foundation is strong. We have built our culture around a simple, yet profound concept: the parable of the Wise Man and the Foolish Man. The message is clear. Our success is not built on fleeting trends or fragile foundations, but on enduring principles and a commitment to excellence.
This approach creates a positive energy that attracts top talent seeking to be part of something bigger than themselves. With a clear vision for the future, we are a team on a journey, guided by our values and driven by purpose.
What We Can Learn
Share your journey and values authentically to connect with your audience and foster a sense of belonging.
In this Corporate Explainer Video, FGV impressively weaves a narrative of growth and sustainability, highlighting their global presence and dedication to responsible practices. We all appreciate the smart use of visual metaphors, such as the seed growing into a palm tree and then transforming into a lightbulb, symbolizing opportunity and innovation.
The vibrant 2D animation and upbeat music create a visually engaging experience. FGV showcases their integrated supply chain, clean energy initiatives, and natural pest control, inspiring viewers with their commitment to a better future for generations to come.
What We Can Learn
Integrate your supply chain visually. transparency builds confidence and credibility.
3. Deloitte Animated Corporate Explainer Video - Inspire action subtly
Imagine a world where every idea, no matter how big or small, is given the opportunity to reach its full potential. Deloitte sees this vision as a reality, and their Corporate Explainer Video captures it beautifully. The video cleverly uses a papercut animation style to convey the essence of how Deloitte helps organizations to connect ideas with action, creating a tangible impact. The visual metaphors are both intriguing and powerful. Each scene invites the viewer to delve deeper, visualizing the transformative power of Deloitte's approach.
Deloitte's expertise transcends mere technical knowledge. It's about nurturing those fleeting sparks of inspiration and transforming them into concrete results. The video highlights how Deloitte's global network and real-world insights enable organizations in Ireland to think outside the box and drive positive change. The video invites viewers to explore a world where innovation and sustainability go hand-in-hand, where Deloitte acts as a catalyst for growth and progress. It inspires viewers to see their own potential and embrace the possibility of building a better future, one idea at a time.
What We Can Learn
Let your animation style reflect your brand's personality, building trust.
In this Corporate Explainer Video for Pinkerton, the sleek design and clever visuals immediately draw us in. The visualization of raw data being transformed into actionable intelligence is a powerful storytelling device, effortlessly demonstrating Pinkerton's expertise. We all appreciate the visual metaphors used, like the puzzle pieces symbolizing Pinkerton's integrated approach.
Moreover, the contrasting city scenes and crime risk visualizations highlight the value proposition of the Pinkerton Crime Index. The overall message is clear: Pinkerton empowers businesses with the data they need to make confident decisions. This video isn't just informative; it's inspiring.
What We Can Learn
Relatable metaphors make abstract concepts clear, building trust.
5. World Microbe Forum Minimalist Corporate Animation
The animated corporate explainer video for the World Microbe Forum cleverly portrays the evolution of scientific sharing, from isolated research to global collaboration. We all face the shared challenge of stalled research and interrupted dialogues. The videos dynamic transitions and vibrant visuals effectively showcase the forum's role in connecting scientists from around the world. The smooth, morphing backgrounds and minimalist character design contribute to a modern, visually appealing aesthetic.
The video's use of a wireframe microscope, floating characters, and other symbolic imagery elevates the storytelling and reinforces the theme of interconnectedness. The call to action, to share your science, resonates deeply within the scientific community, inspiring participation and fostering a sense of global unity.
What We Can Learn
Focus on relatable characters and situations to boost engagement.
The visual storytelling in this corporate explainer video for CSL is truly remarkable. From the opening shot of their iconic logo to the final message of their promise, we are taken on a captivating journey through their history and impact on global health. The minimalist animation style, combined with a sophisticated color palette, creates a sense of professionalism and trust.
We all appreciate the way complex information about their subsidiaries, CSL Behring and Seqirus, is presented in an easily digestible format. It beautifully captures the essence of their dedication to research and development, showcasing their state-of-the-art facilities and vast network of scientists. This video is a testament to CSL's unwavering commitment to improving the quality of life for people worldwide.
What We Can Learn
Craft a clear narrative arc. viewers should feel a satisfying resolution.
This corporate explainer video immediately hooks viewers, showcasing warehouse challenges realistically. Its seamless transition from chaos to order, highlighting Luminate's integration, is pure genius.
This corporate explainer video is stunning. Its neon-lit cloud-native world immediately grabs attention, a hexagonal tunnel cleverly symbolizes scalability freedom.
Dynamic camera work, smooth transitions, electronic music create an energetic pace. It brilliantly showcases security empowering users, not restricting them.
Design-driven storytelling transforms complex tech. This video inspires innovative approaches to explaining difficult concepts, setting new standards for corporate explainer video production.
What We Can Learn
Design a journey, not just a presentation. viewers feel the impact.
9. Housing Europe Corporate Animation Explainer Video
We admire this corporate explainer video for Zensar, showcasing a comprehensive digital transformation offering for insurance carriers. Its clean aesthetic and strategic use of icons and visuals present a compelling narrative of modernization and efficiency.
Highlighting key services from core updates to enhanced customer experiences, the video clearly defines the value proposition of Zensar. We love the seamless integration of cloud partners and the demonstration of the FNOL mobile app, effectively conveying a user-centric approach.
What We Can Learn
Integrate customer testimonials or case studies visually, adding credibility and generating interest.
Cabot is a company that creates materials that improve daily life and enable a more sustainable future. This is a powerful message, and it's one that can be effectively communicated through Animated Corporate Explainer video.
Video Design - This style uses motion graphics, real-world visuals, and transitions to create a dynamic and engaging experience. A clean minimalist design style is used throughout, with a color palette of white, black, grey and blue, which creates a professional and sophisticated look.
The video showcases everyday life, like a woman preparing a cup of coffee, a man on a surfboard, and people driving a car, to emphasize how the company's advanced materials are in use in everyday life. The video also showcases the sustainability aspect by showcasing a wind turbine and the use of electric vehicles, which helps communicate the positive impact of the company's materials.
Tyson is committed to protecting water resources. This video is designed to explain Tyson's approach to contextual water targets to preserve water.
Video Design - The video uses a Corporate Explainer Video style. The animation is simple and clean with a focus on clear, easy to understand visuals. The video uses a bright color palette of blue, yellow, and green, with a white background to create a visually appealing and inviting style.
The video effectively communicates Tyson's message through visuals. The animation uses graphic illustrations and simple graphics to represent the different aspects of Tyson's water stewardship program. The animation style clearly explains the company's approach to setting contextual water targets at Tyson processing facilities, recognizing that these facilities have a significant influence on local watersheds. The video's overall tone is optimistic and reassuring.
We admire the clean, modern aesthetic of this corporate explainer video showcasing Cisco's commitment to healthcare. The minimalist 2D animation style, combined with a soothing yet upbeat soundtrack, creates a sense of calm confidence. The visual metaphor of connecting lines elegantly illustrates the interconnectedness of healthcare stakeholders.
In just under a minute, Cisco effectively conveys the message of a connected, secure, and equitable future for healthcare, driven by collaboration and technology. We love how the video subtly focuses on the human element, highlighting the importance of people€”patients, healthcare professionals, and innovators€”in shaping this vision. Its truly inspiring.
What We Can Learn
Weave a compelling narrative around your product's benefits, creating an emotional connection that drives engagement.
PerkinElmer has been pushing boundaries in science for 85 years. The video is designed to show how the company is accelerating scientific outcomes.
Video Design - This Corporate Explainer Video uses a combination of vintage black and white footage and modern graphics. It highlights the science of PerkinElmer, and how it works with customers to solve problems.
The video uses a minimalist design with bold text against a clean white background. The use of black and white footage and modern graphics helps to illustrate the evolution of science over time, and show how PerkinElmer has been at the forefront. This design style helps communicate the company's commitment to the advancement of science, and its focus on the future.
The powerful imagery and fast-paced editing in this animated corporate explainer immediately grabs attention, showcasing Mavenir's impressive achievements and global influence. We love the seamless integration of 3D animation, particularly the dynamic logo reveal and the intricate visualization of network infrastructure. This combination of visuals establishes a sense of technological authority. Furthermore, the compelling narrative highlights Mavenir's position as an industry disruptor, with messaging focused on innovation and cost-effectiveness, ultimately encouraging viewers to Trust the Future with their 5G solutions.
The sleek, modern aesthetic enhances the overall impact, with vibrant colors and dynamic transitions keeping viewers engaged throughout. The sophisticated sound design, featuring a futuristic electronic soundtrack, complements the visuals perfectly, creating a truly immersive experience. This piece effectively showcases Mavenir's leadership in 5G technology, prompting businesses and government agencies to consider their cutting-edge solutions.
What We Can Learn
Clearly communicate your product's value proposition, focusing on innovation and results.
In this corporate explainer video, we see how Deloitte's Alpha Platform helps businesses navigate constant change. We love the visual metaphor of modular cubes assembling and reassembling to depict Alpha's flexibility. The upbeat music and minimalist aesthetic create an engaging experience.
The transformation from overwhelmed worker to confident innovator truly resonates. The video's concise storytelling, combined with the clever use of 3D animation, makes Deloitte's Alpha Platform a beacon of hope in the ever-evolving business landscape.
What We Can Learn
Present a simple solution to a complex problem, sparking interest.
Quantiphi is a software and services company focused on machine learning, data analytics, and migration. The video is designed to showcase strengths in cloud-based solutions for business transformation.
Video Design - The video uses a clean, modern, and professional Animated Corporate Explainer style, with a dark blue background and white outlines for cloud shapes. Bright, contrasting colors are used for the icons, such as teal and orange, adding visual appeal and highlighting key concepts. Data is represented by server racks, and machine learning is shown through a human head with a circuit board. This visual design makes the video easy to follow and appealing to viewers who need to understand complex concepts.
The visual style effectively communicates the objective of showcasing capabilities and commitment to solving problems in the business world. The bright, eye-catching colors and clean design draw attention to the key message. The animation style and simple language are easy to understand, ensuring the message is accessible to a wide audience. The professional tone conveyed through the design reinforces credibility as a trusted partner for businesses seeking cloud-based solutions.
Mastercard is a technology company focused on making payments easy and secure. This video is designed to highlight their global reach and the various solutions they offer.
Video Design - Animated Corporate Explainer style is used, featuring simple geometric shapes and bright, bold colors. This creates a clean, modern look that's easy to understand and engaging for viewers. The animations are fluid and dynamic, drawing the viewer in and making the complex world of payments seem accessible.
The visual style effectively communicates the speed, simplicity, and security of their products and services. The video's tone is friendly and approachable, suggesting that the company wants to help consumers, businesses, and governments achieve their goals. The use of simple illustrations and animations allows for a universal understanding and makes the video approachable for a wide audience.
Firebase is a platform that assists developers in building and scaling mobile and web applications. This video is designed to celebrate the company's success, as well as thank developers for their partnership and trust in Firebase.
Video Design - This Corporate Social Media Explainer Video uses a simple and clean visual design with bright colors and a variety of stylized icons that showcase the functionalities of Firebase. The animation style is engaging and simple, and it effectively highlights the power of Firebase, while keeping the overall feel light and fun.
The video uses a bright color palette of blue, orange, green, and white, and its visual style uses a collage-style approach to illustrate the company's achievements. It showcases the diverse user base of the platform, with a vibrant mix of animated characters from different backgrounds and demographics, showing the broad reach and application of Firebase. This visual style effectively conveys the message of celebrating the developer community. The video's bright and cheerful tone, coupled with the simple yet engaging visuals and animation style, reinforces the company's appreciation for its user base. This effectively communicates the positive sentiment of gratitude and excitement for the future.
CEVA is a logistics company that provides eCommerce solutions for an omnichannel world. The video is designed to highlight the company's expertise in eCommerce and omnichannel logistics.
Video Design - The video uses a Corporate Launch Explainer Video style. It's visually appealing with clean and simple graphics, using a flat, minimalist style. The video incorporates motion graphics in a way that's engaging and easy to follow. The video highlights the importance of eCommerce and omnichannel logistics with visuals of buildings and people connected to them.
The video style effectively communicates the company's objective of providing solutions for the eCommerce and omnichannel world. The simplicity of the visuals, the modern color scheme, and the use of motion graphics create a contemporary, professional feel. The use of text overlays and a clear call to action further emphasize the message of the video. This video uses a professional, confident tone to inspire trust in the brand's expertise in eCommerce and omnichannel logistics.
Thermo Fisher is a cell therapy company. The video is designed to showcase how the company can help researchers and businesses transform cells into cell therapies.
Video Design - This is a Corporate Infographic Explainer Video with a very modern and sleek aesthetic. The animation style is simple and minimalist, using clean lines and bold colors. It uses a deep blue background for a clean, professional, and refined look, and white and blue lines for icons that help explain the benefits of using Thermo Fisher's service. The animation style makes the video easy to follow and helps the viewer understand the complex subject matter.
The visual style of the video is able to communicate the objective of the video effectively. The use of simple graphics and animation helps viewers understand the process of cell therapy without being overwhelming. The blue color scheme creates a sense of trust and professionalism, while the bright yellow color of the company logo adds a touch of energy and excitement to the video. The video's tone is confident, engaging, and informative. The clean design helps to make a complex subject matter easier to understand, and the visual elements guide the viewer through the story, driving the video goal to help viewers understand Thermo Fisher's service and its benefits.
Geely is a leading automotive company that values women's contributions and aims to empower them. This video is designed to celebrate International Women's Day and highlight the positive impact of women at Geely.
Video Design - The video uses a simple yet vibrant, colorful, cartoon style with bold, outlined visuals to depict the empowering stories of women at Geely. This Corporate Promo Explainer Video uses minimalist design, which is highly effective in conveying a message that is relevant to the company's goals.
The video style, tone, and visuals are able to communicate Geely's appreciation for its female workforce and show how they are an integral part of the company. The video emphasizes the strength and perseverance of women at Geely through visuals and narrative, creating a positive and empowering message for viewers. The bright color scheme and animation style evoke a sense of optimism and progress, which resonates with the company's growth and commitment to women's empowerment.
Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. This video is designed to promote Advanta's services to organizations that are looking to embrace the future.
Video Design - Advanta uses a Corporate Explainer Video style to communicate the value of their services. The video uses a clean and modern design, with a focus on bold graphics and simple animations. The video uses minimalist graphics, like white text and a simple blue background. The video uses clear and concise language to explain Advanta's services and solutions.
The video's visual style is able to communicate its objective effectively. The video uses an energetic and optimistic tone, and a simple design, to communicate Advanta's expertise in technology and digital transformation. The video highlights Advanta's expertise and deep domain knowledge, as well as their powerful ecosystem. The design of the video highlights the services provided by Advanta, like consulting, prototyping, and implementation.
VoltaChem is a company focusing on the decarbonization of energy and the recarbonization of raw materials. This video is designed to show how VoltaChem can help the chemical industry become more sustainable.
Video Design - The video starts with a graphic representation of the earth, showing the need to reduce emissions. Then, it transitions to a more simplistic, top-down view of a factory. This makes the video easy to follow, and helps explain a complex topic in a way that is easy to understand. It uses minimal text, focusing on graphic design and animation, making this a good Corporate Explainer Video.
The visual style of the video effectively communicates the need to change to a more sustainable way of producing chemicals and fuels. It focuses on the environmental impact and highlights the potential of VoltaChem's solutions. The tone of the video is optimistic, showing that VoltaChem believes in a sustainable future and that they have the technology to make it happen.
PGE is a company that provides energy. This video is designed to educate customers on how they can help reduce energy spikes and rely more on renewable energy.
Video Design - This is a Corporate Explainer Video, utilizing simple, 3D graphics. The video's visual style is clean, simple and modern. The video is highly engaging by showing how energy use affects everyone. The visual quality is high and engaging.
The visual style of the video communicates its objective by using a straightforward visual narrative. The video uses simple graphics to illustrate how energy use is connected to the type of energy sources used. The tone of the video is informative and positive. The video clearly explains the importance of energy conservation and encourages viewers to make small changes to reduce energy spikes.
Comarch is a telecommunications company that helps operators optimize energy consumption in their networks. This video is designed to highlight how Comarch's automated network management can help operators achieve sustainable operations without impacting network performance or quality.
Video Design - This Corporate Intro Explainer Video uses a simple but effective design style. The video features 2D animated graphics with a focus on clean, modern visuals and a limited color palette. The graphics are well-designed and clear, making them easy to understand and engaging. The visuals and animations are used to highlight the key benefits and features of Comarch's solutions.
The video's visual style communicates the objective of the video by highlighting the importance of sustainability. The video uses the Earth as a key visual element, creating a sense of responsibility for the planet. The tone of the video is professional, yet engaging, creating a sense of urgency and hope. This approach effectively showcases Comarch's commitment to sustainability and their ability to help operators build a more sustainable future.
Wood is a company that is focused on creating new ways to attract tenants and deliver digital experiences that make life easier for both the property owner and the tenants. This video is designed to highlight these unique services provided by Wood.
Video Design - This Corporate Explainer Video utilizes bright and colorful graphics to highlight the various features of Wood's services. Simple, flat illustrations depict daily activities of residents, property owners, and employees, reflecting the product's ease of use. The color palette is dominated by green and blue, contrasting with a white background to create a clean, modern feel.
The visual style of the video is able to communicate the objective of the video by creating a lighthearted and welcoming tone. It is able to communicate the ease of use and the overall positive experience of using Wood's products. This allows viewers to readily understand the benefits of using their services and how they can make life easier.
Gemalto is a cybersecurity company focused on building trust in the commercial drone ecosystem. This video highlights how their solutions can address the need for security and trust in the drone industry.
Video Design - This Corporate Video Explainer uses sleek graphics with a futuristic feel. It features animation, including a digital map highlighting the critical aspects of a secure drone ecosystem, with keywords like Identify, Connect and Secure. The video utilizes a clear and concise voiceover that explains the importance of cybersecurity for drones.
The video effectively communicates the importance of secure drone technology. The animation style, along with the narrative, creates an engaging and informative experience. The use of color and graphics reinforces the message that drones are entering a new era of technological advancement.
Boyd is a company that designs, manufactures, and delivers medical wearables. This video is designed to showcase Boyd's expertise in selecting the best materials for medical wearables.
Video Design - Boyd's video uses a Corporate Storytelling Explainer Video style, showcasing the company's expertise and the benefits of using Boyd's medical wearable adhesives. The video features 3D graphics of medical wearables and their components, including a cutaway of a wearable showcasing its internal layers. The graphic design features a clean, sleek style with a consistent color palette, highlighting the quality and reliability of Boyd's products.
The video's visual style effectively communicates the key message of the video, which is that Boyd is the trusted partner for selecting the best materials and manufacturing processes for medical wearables. The video uses a professional tone and highlights the benefits of Boyd's expertise in medical wearables, showcasing its extensive supplier relationships and commitment to patient safety. The video is engaging, with its dynamic visuals, clear explanations, and emphasis on quality and reliability. This helps drive the viewers to learn more about Boyd and its innovative solutions for medical wearables.
Capital One is a financial services company that provides a range of products and services. This video is designed to advertise Capital One debit cards as a safe and convenient way to make everyday purchases.
Video Design - The video uses a simplistic and engaging cartoon style with a clear and modern color scheme that is reflective of the brand's overall design language. This style has become very popular among financial services companies for their Corporate Social Media Explainer Videos as it has the ability to communicate complex ideas with a clear and concise message that can be consumed by a wide audience. The video design also uses subtle transitions that help maintain an upbeat and positive tone throughout the video. The vibrant colors and straightforward style help to illustrate the key benefit of the product - making life easier and safer.
The video design, with its simple graphics and animations, helps to visually communicate the key benefits of the Capital One debit card, which are safety and convenience. The overall message of the video is clear: ditch the hassle of cash and enjoy the ease and peace of mind that comes with a Capital One debit card. The simple, yet effective design choices, help to achieve this goal by conveying a positive and reassuring tone.
Boyd is a company specializing in sustainable engineered material and thermal solutions for products that are better, safer, faster, and more reliable. This video is designed to highlight Boyd's innovative capabilities.
Video Design - This is a Corporate Infographic Explainer Video that uses clean, modern, and sophisticated graphics to communicate the company's message. The video uses animation, imagery, and text to illustrate Boyd's expertise in various fields. It shows high-quality graphics of diverse applications that use Boyd's products. The sleek design of the video contributes to the overall corporate feel.
The video's visual style is effectively able to communicate Boyd's goal of showcasing their innovative, sustainable solutions. By highlighting Boyd's expertise in various fields through high-quality graphics of diverse applications, the video creates a tone of professionalism and credibility. This makes the viewer confident in Boyd's commitment to providing high-performing solutions that are reliable and safe.
FAQ
How can a corporate explainer video help me achieve my specific business goals?
Explainer videos clarify complex information, boost engagement, and drive conversions by simplifying your message for your target audience.
What are the different styles of corporate explainer videos and which one is right for my objectives?
Different styles, from 2D animation to live-action interviews, cater to various objectives. Choose a style that aligns with your brand and message.
What are the key elements of a successful corporate explainer video?
A successful video includes a clear, concise script, engaging visuals, a strong call to action, and professional voiceover.
What is the typical cost and production timeline for creating a corporate explainer video?
Costs and timelines vary based on complexity, typically ranging from 3-8 weeks and $1000-$6000 for a 60-second video.
How can I find a reputable video production company?
Seek a production company with a strong portfolio, transparent pricing, and a collaborative approach.
How can I incorporate my existing brand assets into the video?
Integrate existing brand assets, such as logos, color palettes, and fonts, to maintain brand consistency.
What kind of script and voiceover is best for a corporate explainer video?
A conversational, benefit-driven script with a clear, authoritative voiceover resonates best with audiences.
How can I use animation and live-action footage effectively in my video?
Animation explains abstract concepts, while live-action builds trust and connection. Consider a blended approach.
What are some common mistakes to avoid when creating a corporate explainer video?
Avoid jargon, overly long videos, and unclear calls to action. Focus on a single, compelling message.
How can I adapt a successful explainer video style for my own company and message?
Analyze successful explainer videos in your industry, identify key elements, and adapt them to your brand.
How can I use music and sound effects to enhance the video's impact?
Music and sound effects enhance mood, emphasize key points, and create a more immersive viewing experience.
What is the role of a storyboard in the video production process?
A storyboard visualizes the video's narrative, ensuring alignment between the script, visuals, and overall message.
What are some industry-specific best practices for explainer videos?
Research industry best practices and tailor your video to your target audience's specific needs and preferences.
How can I use a corporate explainer video in my marketing funnel?
Use explainer videos on websites, landing pages, and social media to educate prospects and drive conversions.
How can I repurpose my video content for different platforms and maximize its reach?
Repurpose video content into shorter clips for social media, teasers for email campaigns, and other marketing materials.
How to plan and optimize Corporate Explainer Videos?
Content is King: "Content is the reason search began in the first place." - Robert Rose. For a healthcare client, Advids prioritized clear, concise explanations of complex medical procedures in their explainer video. This resulted in higher viewer retention and increased patient inquiries.
Actionable: Prioritize clear, concise information delivery over flashy visuals.
The Power of Story: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids used this approach for a non-profit client. Their explainer video posed thought-provoking questions about social inequality, sparking dialogue and boosting donations.
Actionable: Engage viewers by prompting reflection instead of dictating solutions.
Visual Learning: "Unless we understand the power of visuals to communicate, we’re only getting half the message." - Lynell Burmark. Advids leveraged vibrant visuals and animation for a children's educational app client. The engaging explainer video increased app downloads by 35%.
Actionable: Use visuals to enhance understanding and memorability of key concepts.
Resonating with Emotion: "Resonance is created when the presenter’s internal state is projected outward with authenticity and passion." - Nancy Duarte. Advids helped a sustainable fashion brand connect with their target audience through an emotionally resonant explainer video showcasing their ethical production process. This led to a 15% increase in sales.
Actionable: Infuse videos with genuine passion to connect with viewers emotionally.
Addressing the Job to Be Done: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole." - Clayton M. Christensen. Advids applied this principle for a cybersecurity software client. Their explainer video focused on the peace of mind provided by the software, not just its technical features. This resulted in a 25% increase in leads.
Actionable: Focus on the outcome customers seek, not just product features.
Why Advids for Corporate Explainer Video?
At Advids, we create high-quality, original corporate explainer videos that deliver exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven track record helps you achieve your business goals by transforming your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video production and what makes corporate explainer videos truly effective. Over 230 of these projects have been specifically focused on crafting compelling corporate explainer videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging video content. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Your Animated Story:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation. Your active involvement guarantees a video that perfectly aligns with your goals. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful corporate explainer videos. Clear and open communication is fundamental to our approach. Customized Solutions: Whether you need a concise explainer video, engaging character animation, or a unique style of corporate explainer video, we tailor each project to perfectly reflect your brand and resonate with your target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message. Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.
Ready to unlock the potential of Corporate Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Explainer Video?
A corporate explainer video is a short, engaging video that aims to communicate a company's message effectively. These videos are designed to simplify complex ideas, products, or services, making them easier for viewers to understand and remember. They often use animation, live-action footage, or a combination of both to create a visually appealing and memorable experience.
Corporate explainer videos are versatile and can be used for a variety of purposes, such as:
Introducing a new product or service
Explaining a complex process
Building brand awareness
Generating leads
They can be shared on a company's website, social media channels, or even used as part of a sales presentation.
What do top Corporate Explainer Videos have in common?
2D Animation
A visually appealing way to communicate complex ideas.
3D Animation
A realistic and immersive way to showcase products.
Motion Graphics
A dynamic and engaging way to present data.
Whiteboard Animation
A simple and engaging way to explain processes.
Mixed Media
A versatile way to combine different visual styles.
Live Action
A realistic and authentic way to showcase products.
Stock Footage
A cost-effective way to add visual interest.
Clear Script
A well-written script that is easy to understand.
Compelling Story
A narrative that engages viewers emotionally.
Strong Call to Action
A clear prompt that encourages viewers to take action.
Targeted Audience
A video that is tailored to the specific needs of the target audience.
High Production Value
A video that is professionally produced and visually appealing.
What makes Corporate Explainer Videos effective?
A captivating corporate explainer video is a powerful tool for engaging audiences and conveying complex information. A key element is a design to simplify complex concepts, making them accessible and understandable for viewers.
The effectiveness of these videos is driven by their ability to capture attention and maintain interest. Methods for achieving this include using compelling visuals, engaging storytelling, and a clear call to action.
By combining these elements, corporate explainer videos can effectively communicate a company's message, build brand awareness, and drive conversions.
How long should your Corporate Explainer Video be?
A well-crafted corporate explainer video is a powerful tool for communicating complex information concisely. The ideal length of your video is determined by several factors, including the complexity of the message, the target audience, and the intended purpose.
The goal is to keep viewers engaged and provide enough information to achieve your objectives. Strategies for determining the optimal length include considering the complexity of the message, the target audience's attention span, and the intended call to action.
Pre-Production Questions
What is the primary objective of the video?
What is the target audience's attention span?
How complex is the message being conveyed?
What is the intended call to action?
What is the ideal length for the platform where the video will be shared?
What is the budget for video production?
What is the timeline for video production?
How to create Corporate Explainer Videos?
Creating a successful corporate explainer video is a process that involves careful planning, execution, and optimization. The creation involves defining clear objectives, identifying the target audience, and developing a compelling narrative.
The process to create an effective explainer video requires a strategic approach. Methods for achieving this include using high-quality visuals, engaging storytelling, and a clear call to action.
Pre-Production
Define video objectives
Identify target audience
Develop a compelling script
Choose the right video style
Select a voiceover artist
Production
Storyboard the video
Film or animate the video
Edit the video
Add music and sound effects
Case Study: Salesforce's Customer Onboarding Video
Objective
Salesforce, a leading customer relationship management (CRM) platform, aimed to simplify the onboarding process for new customers and improve their overall experience.
Approach
Salesforce developed a series of explainer videos that guided new users through the platform's features and functionalities. The videos were concise, informative, and visually appealing, making it easy for customers to understand and navigate the platform.
Results
The Onboarding Videos significantly reduced the time it took for new customers to become proficient with Salesforce, leading to increased customer satisfaction and retention. The videos also helped to reduce the number of support tickets, demonstrating their effectiveness in providing self-service support.
Case Study: Airbnb's Community Building Video
Objective: Airbnb, a global online marketplace for lodging, aimed to foster a sense of community among its users by creating a video that showcased the positive impact of travel and the connections made through Airbnb Experiences.
Strategy: Airbnb produced a heartwarming video featuring real Airbnb hosts and guests sharing their stories of travel, hospitality, and the unique connections they had made through the platform. The video emphasized the shared values of community, belonging, and cultural exchange.
Results: The video was distributed through Airbnb's website, social media channels, and advertising campaigns. It resonated with users, generating positive sentiment and a sense of belonging within the Airbnb community.
Key Data:
The video received over 5 million views on YouTube.
Social media engagement with the video reached over 50,000 shares and comments.
Airbnb saw a 10% increase in new user sign-ups following the video's release.
How corporate explainer video examples are curated?
We dove deep into corporate explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the presented value proposition. 7.Target Audience Connection Determining how effectively the video resonates with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate explainer videos 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
