30 Explainer Storytelling Video Examples For Effective Promotion

1. CorVel

Through a powerful brand storytelling video, CorVel powerfully articulates their stance on navigating an intricate world of evolving challenges: essential innovation drives progress. This forward-thinking approach means proactively identifying issues and developing solutions that yield tangible improvements for all stakeholders involved.

This commitment is shown in pioneering virtual care ahead of the curve and leveraging AI/ML for actionable insights. By integrating patient care with claims management, they streamline processes and mitigate risks, demonstrating a holistic method to enhance efficiency and welfare alike. The message is clear: their innovative journey continues, promising future advancements.

2. 6sense Character Driven Explanation Video

Getting lost in the dark funnel, buyers face a deluge of irrelevant messages, vividly shown as a pile of digital clutter. This chaotic research process means sellers often waste valuable effort pursuing uninterested accounts, a core frustration the video immediately confronts.

Finding the right connections requires insight. 6sense Revenue AI illuminates the path by applying advanced AI to precisely identify engaged accounts and reach the key decision-makers within them. This approach, presented as a character driven explanation video, makes the complex task of boosting revenue performance feel achievable by focusing efforts where they matter most.

3. 360Learning Short explainer story

Feeling the pull of endless project coordination distract L&D leaders from their strategic goals is a common pain point. Finding internal knowledge holders and managing content creation manually can consume time meant for driving the learning vision forward.

The video paints a picture of this struggle using a sharp short explainer story, then introduces how empowering in-house experts transforms the process. It illustrates capabilities for finding the right talent, collaborating seamlessly on content, and streamlining project workflows. 360Learning enables teams to dramatically scale training delivery and reclaim focus on strategic L&D leadership.

4. OpenText Concept storytelling video

Translating complex digital challenges into a clear path, this concept storytelling video cuts through the noise surrounding cloud migration. It visually portrays the hurdles enterprises face: deadlines, costs, security, compliance. The clean, abstract animation makes these intricate problems surprisingly relatable and understandable.

This narrative positions OpenText as the essential navigator for this journey. Seamlessly charting the course to Google Cloud, their managed services simplify the process. This offers a compelling vision of digital evolution agile, secure, and hassle-free empowering organizations to unlock cloud benefits without typical struggle.

5. AxxonSoft Visual metaphor explanation

Addressing the rapid demands of modern logistics, Panasonic Toughbook tablets present a transformative approach for forklift operations. Their core value lies in unparalleled flexibility, enabling these rugged devices to move seamlessly between vehicles and tasks, fundamentally enhancing warehouse workflow efficiency and adaptability beyond static solutions.

The video's clarity is amplified through a compelling visual metaphor explanation, vividly illustrating how this detachability allows for greater asset utilization with potentially fewer devices needed. This, combined with their resilience against harsh conditions and comprehensive support services, makes the tablets a smart, long-term investment promising reduced operational costs and improved worker productivity.

6. ServiceTrack Visual Storytelling Video

Effortless command over complex procurement operations unfolds watching ServiceTrack. This end-to-end eProcurement solution delivers complete visibility and management, streamlining every step. Intuitive features promise simplified orders, assured compliance, and reduced operational headaches, empowering users with assured control.

Providing a continuous stream of live information across your entire operation, this visual storytelling video showcases real-time dashboard notifications and insightful summary reporting. The accessible, multi-entity platform delivers unparalleled insight and control, guiding procurement end-to-end, demonstrating a clear path to efficient operations from any device.

7. Quuu Explainer Video Messaging Clarity

Reclaiming precious time previously lost to social media posting feels possible watching this. Quuu emerges as more than a simple scheduler; it's a curator and amplifier, ensuring a consistent, valuable presence without the usual manual grind. Receiving hand-picked content suggestions tailored to diverse interests provides a wealth of fresh material instantly.

With remarkable Explainer Video Messaging Clarity, the video effectively shows how effortlessly scheduling and recycling evergreen content fills timelines, maximizes reach, and fosters audience connection. This demonstrates how automating content flow frees businesses to focus on engaging authentically, turning a chore into an opportunity for growth.

8. CAAT Product story video

Retirement brings complex questions about security and ensuring funds last a lifetime. This effective animated product story video tackles that uncertainty head-on, presenting a clear choice between navigating market risks and securing a guaranteed income stream for life with peace of mind.

The video's strength lies in its simple, compelling comparison. It vividly illustrates the potential fragility of investment savings versus the stability offered by DBplus, a plan providing conditional inflation protection and managed by experts. This powerful contrast resonates, offering a tangible vision of financial well-being without worrying about depletion or hidden fees.

9. VERITAS ALTA Animated explainer story

Simplifying the complex world of enterprise data archiving, an animated explainer story guides viewers toward VERITAS ALTA Cloud Archiving. It presents the Direct Migrator tool not just as faster, but as the intelligent, full fidelity path for users previously bound by traditional vault limitations.

This animated narrative inspires confidence, vividly depicting a single SaaS platform designed for the future of compliance and governance. It empowers users with blazing fast search, machine learning acceleration, and integrated capabilities from capture to eDiscovery. The promise of automatic updates and a familiar interface, requiring no retraining, makes it a compelling example of clear, benefit-driven communication for complex solutions.

10. CargoWise Narrative explainer video

Cutting through the complexity of global logistics, this narrative explainer video powerfully visualizes how data flows seamlessly. It clearly illustrates the internal integration of processes, showing information transforming from a quote to a shipment and beyond, highlighting the streamlined efficiency gained within CargoWise itself.

This dynamic demonstration extends beyond internal workings, demystifying how integrated data unifies operations across vast distances and borders. The resulting single version of the truth eliminates silos and accelerates coordination between international parties. The video compellingly shows connections to critical external systems like finance, ERPs, and government customs, proving its capability to move goods efficiently on a global scale.

11. Loop Industries Corporate storytelling video

Witnessing the immense scale of global plastic waste, the video powerfully depicts its fossil fuel origins and devastating environmental impact. It clearly shows the problem's scope, from land to our precious oceans.

Loop Industries answers this challenge with a revolutionary chemical recycling process. Their depolymerization technology transforms diverse waste PET into pristine, food-grade resin, visualizing this shift from pollution to pure building blocks. This corporate storytelling video presents impactful data, showcasing significant reductions in warming and smog, framing their solution as a true environmental breakthrough.

It inspires by illustrating a tangible, scalable path for plastic, inviting participation in building a genuinely circular economy and securing a cleaner future.

12. Rubrik Problem solution story structure

Finding clarity in the sprawling data landscape across hybrid and multi-cloud environments presents a constant battle for businesses aiming for agility. This video vividly portrays these challenges, framing the essential cloud journey as one complicated by disorganization and a lack of centralized oversight, highlighting the burden of data sprawl.

Rubrik emerges as more than just software; it's a strategic ally. It accelerates cloud adoption by seamlessly unifying data protection, automating archival, and simplifying app migration. The compelling visual narrative brings disparate data sources under one resilient shield, demonstrating how it resolves the core issues of security and visibility using a clear problem solution story structure. It's an insightful showcase of how clear communication simplifies complexity.

13. MetaDefender Product narrative video

Navigating the complexities of cloud security requires a robust defense strategy that goes beyond basic protection. As organizations transition vast amounts of data, ensuring freedom from malware, vulnerabilities, and compliance risks becomes paramount, a task often complicated by multiple, difficult-to-manage services.

MetaDefender for Secure Storage offers a unified approach, tackling these challenges head-on. This insightful product narrative video highlights its layered defense, employing multi-scanning and deep content disarm and reconstruction to neutralize threats before they can impact sensitive files. Its compliance data protection capabilities further solidify its value, reporting and redacting confidential information to meet regulatory demands effortlessly. This comprehensive, yet simple-to-deploy solution empowers businesses, allowing them to operate confidently knowing their data is protected.

14. Algorand Customer Journey Video

Forging pathways to a borderless future, this Coinbase video introduces Algorand as a key player tackling financial inequality globally. It powerfully illustrates the mission to empower billions currently lacking access, painting a vision of widespread opportunity.

Algorand's innovative protocol, featuring swift, low-cost smart contracts and flexible asset creation (ASAs), provides the tools for this transformation. This customer journey video shows how features like atomic swaps and support for major stablecoins are already enabling efficient, accessible transactions, paving the way for impactful financial applications built on the platform.

15. Pendo Narrative driven video

Enhancing user interaction directly within a product experience is crucial. Pendo's explainer effectively outlines various in-app messaging techniques, presenting them not merely as features but as strategic tools to guide users and gather essential insights. The visual clarity makes grasping these concepts remarkably simple.

This narrative driven video showcases message types like tooltips for targeted alerts or user guides for comprehensive onboarding flows. It demonstrates how employing these methods efficiently fosters higher product adoption and delivers timely, relevant information, offering a valuable lesson for crafting persuasive video explanations.

16. AvaSure Video Storytelling

Amidst the pressures on healthcare professionals and the constant need for heightened patient safety, a comprehensive solution stands out. AvaSure 360 is presented as a platform streamlining care delivery across diverse hospital units. Its value proposition lies in being scalable, easy to use, and efficiently consolidating multiple vital functions.

Through impactful video storytelling, the animation clearly depicts how modules like TeleSitter facilitate remote monitoring efficiency, while Verify empowers bedside staff and enables safe communication with isolation patients. Connect bridges distance for virtual provider and family visits, fostering crucial connections. Integrated analytics from Orna further offer insights for data-informed operational improvements, easing burdens on frontline staff and enhancing overall care quality. This suite truly offers a more connected approach to patient well-being across every department, inspiring better care.

17. RPM Global Story based learning

In the relentless rhythm of open pit mining, operations rarely follow a static script. Keeping plans synchronized with this dynamic reality presents a profound challenge. RPM Global's solution, Xecute, addresses this by weaving disparate data sources from fleet movements to maintenance updates into a single, continuously calibrated environment.

This real-time synchronization provides planners instant visibility into impacts, enabling proactive, informed decisions before delays escalate. The system synthesizes fragmented information into a unified operational picture, fostering true story based learning. Shift supervisors access this live view via mobile app.

Geology and grade control also inform the dynamic plan, updating models with the latest sampling results. This constantly updated output pushes automatically to downstream systems, effectively bridging the gap between planning and execution and demonstrating how to visualize complex flows.

18. Cribl Stream Character driven explanation

Gaining control over complex data streams feels more achievable now. Cribl Stream's newest iteration introduces a cohesive interface, simplifying navigation across its ecosystem and providing a consistently smooth user experience for various services. It feels designed with the user's daily workflow genuinely in mind, moving towards a more unified approach.

The true revelation is the pipeline profiling capability. It tears down the curtain on data flow bottlenecks, transforming opaque processes into visible mechanics. This character driven explanation empowers engineers, providing the granular detail necessary to tune performance and eliminate issues predictively, ensuring pipelines run optimally long before reaching critical stages in production environments.

19. Western Digital Visual Storytelling

Steering towards the future of mobility demands intelligent handling of vast automotive data. Western Digital tackles this complex domain by emphasizing the profound insights derived from comprehensive workload analysis. This crucial step goes beyond simple capacity, revealing how storage device behavior directly impacts the reliability and longevity essential for advanced vehicle systems.

Empowering engineers with the ability to anticipate potential issues through this analysis is truly impactful. By understanding factors like write amplification, they can optimize designs, ensuring robust performance and enhanced safety throughout a vehicle's lifespan. The video's reliance on visual storytelling makes these technical concepts accessible and inspiring for anyone involved in automotive technology.

20. Datto Visual Metaphor Explanation Video

In a world rife with digital threats and unforeseen disruptions, ensuring business continuity is paramount. Seeing the 'Open' sign flip to 'Closed' immediately underscores the vulnerability businesses face daily, highlighting the critical need for robust defense, a challenge Datto tackles.

The Siris Platform meets this challenge, powerfully illustrated in this compelling Visual Metaphor Explanation Video. It distills complex data protection processes, showcasing rapid virtualization and verified backups, turning potential disasters into manageable events and inspiring confidence in reliable recovery solutions for critical business data.

21. CMC INVEST messaging clarity explainer video

Sparking curiosity with a sharp focus on eyeing US shares, the visual journey begins with lively animation. It vividly represents investing possibilities like Tesla, Peloton, and Amazon using dynamic illustrations tied to familiar ideas such as a charged car, an active bike, and incoming packages. This creative approach transforms abstract stock symbols into engaging, accessible moments, making thinking about investing feel instantly more approachable.

A compelling benefit takes centre stage: the significant advantage of saving via zero brokerage on US shares. This potent value proposition is powerfully backed by showcasing CMC INVEST as Australia's Online Broker of the Year for over a decade, fostering immediate confidence. It stands as a superb messaging clarity explainer video, illustrating how vibrant animation coupled with a clear offer effectively cuts through complexity and inspires viewers towards exploring investment opportunities with trust.

22. Renasant Bank Digital storytelling video

Charting a course from deep roots to boundless reach, this digital storytelling video from Renasant Bank captivatingly blends established history with modern accessibility. Simple, expressive animation visualizes their century-plus journey, grounded in trust and community knowledge, demonstrating a legacy built on understanding communities they serve.

The visual narrative progresses beautifully, showing physical presence transform into seamless mobile and online convenience, positioning them as a constant, understanding partner for every financial need. This concise visual essay offers a masterclass in communicating heritage and contemporary relevance effectively.

23. Syniti Replicate animated storytelling video

Success in modern business hinges on timely data, a necessity this animated storytelling video powerfully illustrates. It brings abstract data flow to life through dynamic visuals, portraying its crucial journey from diverse origins.

Syniti Replicate is shown enabling this continuous data stream, like an organization's digital lifeblood, connecting sources whether cloud or on-premise. This allows key insights, facilitated by change data capture, to reach analysts and leaders sooner for empowering real-time market response.

Ultimately, the video simplifies this complex process, making the case for accessible data as fundamental for informed decisions.

24. METRO Memorable Explainer Video

Tackling demanding environments requires lighting built for exceptional endurance. The presentation for METRO dives into this headfirst, detailing its anti-corrosive aluminum and durable paint system with tangible benefits for long-term performance in challenging conditions.

It skillfully highlights features like the humidity valve and remote readiness, demonstrating reliability and minimizing operational headaches. This deep dive into engineering quality crafts a memorable explainer video, inspiring confidence in its capability for tough projects and showcasing learning points for effective technical communication.

25. Brighton Science Narrative structure video

Innovation's sharp edge meets unseen vulnerabilities in advanced product development. Despite rigorous material and process testing, a hidden enemy inadequate surface readiness causes unpredictable failures, eroding customer trust and impacting brands.

Over ninety percent of bonding issues trace back to this crucial blind spot, often from minor handling or cleaning changes. Traditional methods miss the surface state itself, leaving manufacturers vulnerable until product failure.

26. AspenTech Simple story video

Preventing costly manufacturing disturbances starts with smart, early detection. AspenTech APM 4.0 introduces scalable agents, acting as vigilant, predictive partners across the plant. Performing intricate technical work, they remove guesswork and provide precise, actionable insights.

This simple story video demonstrates the shift from reactive fixes to proactive strategies. Agents are easily replicated for diverse equipment, enhancing safety, process quality, and breakdown protection plant-wide. Their automation empowers teams to confidently manage risks.

Plant staff, from reliability teams to planners, ensure assets run safer, greener, and longer. This directly contributes to operational excellence and a stronger bottom line through informed, confident decisions and timely action.

27. Fantech Product Storytelling Video

Addressing a common household need often overlooked, this video introduces a highly specialized ventilation solution designed with a singular focus. It immediately positions the product as a definitive answer to specific installation challenges, clearly setting it apart from general-purpose alternatives by highlighting its purpose-built nature and compliance.

The DEDPV-705 stands out by adhering to rigorous safety standards and being engineered exclusively for dryer exhaust. Visuals compellingly convey its critical features, from supporting exceptionally long duct runs up to 125 feet, directly addressing performance limitations in challenging setups, to practical details like automatic operation and easy maintenance features demonstrated through clear numbered points. Its a compelling product storytelling video that translates technical specifications into tangible benefits.

This approach effectively demonstrates the significant value of this vital component for ensuring safety and efficiency in demanding applications, serving as an inspiring example for technical product communication.

28. Choice Short Video Story

Inventive visuals starring chattering teeth transform a common headache into something oddly captivating. The Choice campaign utilizes stop-motion artistry to make the complexity of health insurance feel surprisingly approachable and memorable. Its whimsical approach offers a fresh perspective on a difficult topic, depicting the noise of confusion.

What this short video story conveys is Choice's ability to simplify searching for cover. The playful presentation mirrors their promise to cut through complexity, quickly showing the best options tailored to your needs. Its an inspiring example of communicating real value through unexpected creativity for fellow creators.

29. Xometry Business storytelling video

Navigating custom manufacturing costs can feel opaque. What Xometry compellingly illustrates is how they bring transparency and speed to this process. The animation showing cost factors like material and finish being quantified demystifies pricing, providing a powerful sense of upfront certainty. This visual breakdown is highly effective at building confidence quickly.

Highlighting instant quotes removes a major bottleneck, enabling projects to move faster from concept to production. The visual comparison of standard versus expedited shipping options further enhances value by offering clear choices for delivery timelines. Demonstrating a complex process so clearly makes this an insightful business storytelling video, serving as a compelling blueprint for visually communicating service value.

30. YEXT Story Driven Explainer

In the rapidly evolving landscape of search, brands face a critical new challenge. How visible are you in AI search? This video introduces Yext Scout, positioned as an essential agent for navigating this new frontier, presenting the core problem compellingly.

Knowing precisely where your brand stands, perhaps a stark '65' ranking, illuminates the real impact of the changed search world. Leveraging a Story Driven Explainer format, it makes complex shifts understandable and demonstrates Yext Scout's value as a crucial tool for visibility and competitive insight in the AI era. This clear problem-solution approach offers a strong model for effective video communication.

The Power of Narrative in Explainer Videos

Unpacking the unique power of narrative reveals why some explanations resonate deeply while others fade. Humans are wired for stories. They tap into our psychology creating an innate connection far beyond dry facts. This emotional engagement fosters trust and makes complex information stick. Great narratives transport viewers making them highly receptive to the message presented.

Through relatable characters viewers see themselves journeying through challenges. Visuals become more than mere illustrations; they are powerful metaphors simplifying intricate concepts. Animation excels here offering unique characterization and setting the perfect mood. This combination of seeing and hearing simultaneously also boosts memory processing according to cognitive science principles.

Why Advids for Explainer Storytelling Video?

At Advids, we transform your ideas into engaging and effective animated experiences. Specializing in high-quality, original Explainer Storytelling Video, we blend creative storytelling, cutting-edge technology, and a proven track record to achieve exceptional results for your business.

Crafting Your Unique Animated Story:

Customized Explainer Storytelling Video Solutions: From explainer videos and character animations to any other type of Explainer Storytelling Video, we tailor solutions to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action.
Cutting-Edge Explainer Storytelling Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.

Expertise You Can Trust:

12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes Explainer Storytelling Video effective. Out of these, over 315 have been specifically Explainer Storytelling Videos.
Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust us to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.

A Collaborative Partnership:

Collaborative Process: From concept to completion, you're actively involved, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Explainer Storytelling Video.


Ready to unlock the potential of Explainer Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explainer Storytelling Video?

An Explainer storytelling Video is a concise and engaging video that uses storytelling techniques to explain a product, service, or concept in a clear, memorable, and emotionally resonant way. It combines the power of storytelling with the clarity of explanation, making complex information more relatable and impactful.

Explainer storytelling videos are used across various industries to educate audiences, promote products, build brand awareness, and drive conversions. They are particularly effective for explaining complex concepts, showcasing product benefits, and communicating a company's mission and values.

What do top Explainer Storytelling Videos have in common?

Craft compelling explainer videos by focusing on these key elements for maximum impact.

Ideal Customer Profile - Deeply understand your audience's needs and pain points. Tailor your message to resonate with their specific challenges.

• Narrative Arc - Employ a classic three-act structure: setup, conflict, resolution. This creates a satisfying and memorable viewing experience.
• Engaging Storytelling - Evoke emotions through relatable characters and scenarios. Use humor or suspense to maintain viewer interest.
• Problem-Solution Fit - Clearly define the problem and showcase your solution as the perfect answer. Emphasize the transformation it provides.
• Key Features Highlight - Focus on the 3-5 most impactful features. Show how these features directly benefit the viewer.
• Visual Appeal - Use high-quality animation, motion graphics, or live-action footage. Maintain a consistent visual style.
• User Experience Flow - Visually demonstrate the ease of use. Guide viewers through a typical user journey.
• Clear Call to Action - Use strong verbs and create a sense of urgency. Make the next step obvious and easy.
• Success Stories - Showcase quantifiable results from satisfied customers. Use testimonials and case studies.
• Measurable Outcomes - Present data-driven results to demonstrate ROI. Use charts and graphs to visualize impact.

What makes Explainer Storytelling Video effective?

Explainer storytelling videos succeed by meticulously crafting a narrative arc with a clear beginning, middle, and end. Characters should be relatable and memorable, embodying the target audiences aspirations or frustrations. A compelling conflict directly addresses audience pain points, leading to a satisfying resolution showcasing the product/services benefits. A consistent visual style, using animation, motion graphics, and live-action footage strategically, enhances the narrative and aligns with the brand.

Deep audience research is crucial. This includes creating detailed audience personas, conducting thorough market research, and analyzing competitor videos. Eliciting an emotional response through carefully chosen visuals, music, and storytelling techniques that resonate with the audiences values and desires is key. Prioritizing visual metaphors and concise animations conveys complex information in an easily digestible manner.

Every scene should contribute to the core message, eliminating unnecessary elements to maintain viewer engagement. A compelling and strategically placed CTA seamlessly integrates with the narrative, guiding viewers towards the desired next step. Ultimately, creating an emotional connection that fosters brand loyalty and drives conversions is paramount.

How long should your Explainer Storytelling Video be?

Master explainer video length by aligning video type, target audience, and desired outcome for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many key points need coverage?
• What style best suits the message?
• Does the style match the platform?
• What's the video's conversion goal?
• Which funnel stage is targeted?

Explainer storytelling video length guide

How to create Explainer Storytelling Videos?

Craft compelling explainer storytelling videos that resonate deeply with your audience, driving engagement and conversions. Mastering the pre-production and production phases is key to creating impactful videos that achieve your business goals.

• Story Development - A strong narrative arc creates emotional connection, making the message memorable.
• Storyboard Creation - Detailed storyboards prevent costly revisions, ensuring a smooth production process.
• Visual Style Selection - A consistent visual style reinforces branding, creating a professional and cohesive feel.
• Scriptwriting - Concise, impactful scripting keeps viewers engaged, avoiding information overload.
• voiceover Casting - A professional voiceover artist adds credibility and emotional depth, enhancing the message.
• Video Animation/Filming - High-quality visuals are crucial for grabbing attention and maintaining engagement.
• Sound Design - Well-integrated sound enhances the emotional impact, creating a more immersive experience.
• Video Editing - Smooth transitions and pacing keep viewers hooked, maximizing message retention.
• Call to Action - A clear, concise CTA drives conversions, guiding viewers towards desired actions.
• Platform Optimization - Optimized videos reach wider audiences, maximizing views and engagement across platforms.

Scriptwriting for Explainer Videos

Ready to bring your explainer video ideas to life? A compelling script is the foundation of any successful video. Let's dive into the essentials of scriptwriting, crafting words that resonate with your audience and drive results. Remember, we're aiming for engaging video content that captivates from beginning to end.

Think of your favorite marketing explainer video examples. What makes them so effective? Often, it's the way they connect with the viewer on a personal level. We can achieve the same by focusing on a few key principles.

• Know Your Audience: Understanding your audience is paramount. What are their pain points? What language do they use? Tailor your message to resonate with their specific needs.
• Start Strong: Hook viewers immediately. A thought-provoking question or a bold statement can grab attention and set the tone for your video.
• Focus on Benefits: Don't just list features. Explain how those features translate into tangible benefits for the viewer. Showcase the transformation your product or service offers.
• Keep it Concise: Brevity is king. Every word should contribute to the overall message. Avoid jargon and get straight to the point.

Looking for inspiration? Check out some explainer video samples to see these principles in action. Even corporate explainer videos can benefit from a touch of personality. By incorporating storytelling and focusing on the "why," we can create scripts that truly connect with our audience. Remember, a well-crafted script is the heart of any successful explainer video.

The Importance of a Strong Narrative

A strong narrative elevates explainer videos from simple explanations to captivating stories. We want viewers to connect with our message emotionally, making it memorable and persuasive. Think about your favorite animated marketing videos or storytelling video samples – what makes them so effective? Often, it's the power of story.

A compelling narrative draws viewers in immediately, making them curious to see what happens next. It simplifies complex ideas, making them easy to understand and remember. By evoking emotions, a good story creates a deeper connection with the audience, building trust and credibility.

• A well-crafted narrative naturally fits the problem-solution framework , showcasing the value of our product or service.
• Introducing relatable characters allows viewers to see themselves in the story, strengthening the emotional bond.
• The tension of conflict and the satisfaction of resolution keep viewers invested until the very end.
• Explainer video examples often demonstrate how a strong narrative seamlessly integrates the call to action, making it feel natural and compelling.

video marketing examples prove that a compelling narrative is key to driving conversions . By focusing on the "why" behind our message, we create videos that resonate with viewers on a deeper level, making them more likely to take action.

The Explainer Video Production Process

Creating compelling explainer videos involves a collaborative journey, transforming your vision into engaging content. We work closely with you, ensuring every step aligns with your goals and resonates with your target audience. From initial brainstorming to final delivery, we're your partners in crafting videos that inform, entertain, and inspire.

Let's explore the key stages of our explainer video production process:

• Concept & Script: We start by understanding your objectives and target audience. We then develop a compelling narrative, crafting a script that captures attention and clearly communicates your message. Need inspiration? Explore top explainer video examples to see how storytelling brings ideas to life.
• Visuals & Sound: We bring your script to life through captivating visuals, whether through animation, live-action filming, or a blend of both. We select a professional voiceover artist and create a soundscape that enhances the emotional impact, making even short promotional videos truly memorable . Looking for a specific style? Check out animated explainer video examples to see the possibilities.
• Production & Refinement: We handle all aspects of production, from storyboarding and animation to sound design and editing. We believe in collaboration, seeking your feedback throughout the process to ensure the final video perfectly aligns with your vision. We optimize the video for various platforms, maximizing its reach and impact. Service explainer videos require a polished and professional touch, and we deliver just that.
• Delivery & Analysis: We provide the final video in the required formats, ready for distribution across your chosen platforms. But our work doesn't end there. We track key performance metrics, analyzing the video's impact and providing valuable insights to inform future strategies. This data-driven approach ensures continuous improvement and maximizes your return on investment.

By following this collaborative process, we create explainer videos that not only inform but also engage and convert.

The Role of Visuals in Explainer Videos

We've covered a lot, but let's dive into the heart of engagement: visuals. Think about your favorite storytelling video examples – what captivates you? It's the visuals. They instantly communicate complex ideas, evoke emotions, and create lasting impressions. The best explainer videos leverage this power, transforming explanations into captivating narratives.

Visuals aren't just decoration; they're essential for clarity and memorability. They simplify complex information, making it digestible. Strong visuals, like those in top animated marketing videos, grab attention and hold interest. Visual metaphors make abstract concepts relatable. Character development through expressive visuals brings stories to life. A consistent visual style, as seen in many brand explainer videos, reinforces brand identity.

• Visual storytelling: Show, don't just tell. Use visuals to enhance your narrative, not just illustrate it.
• Emotional resonance: Visuals evoke feelings and build rapport with your audience. Think about the impact of color, imagery, and animation style.
• Pacing and flow: Visuals guide the viewer's eye and control the pacing of your story. Smooth transitions and dynamic visuals keep viewers engaged.
• Platform optimization: Tailor your visuals for different platforms. What works on YouTube might not be ideal for Instagram.

Product explainer videos rely heavily on visuals to showcase features and benefits, making the product more desirable. By focusing on the visual aspects, we can create explainer videos that not only inform but also engage and inspire. Ready to elevate your videos? Let's explore how.

Reviewing Explainer Video Proposals

Let's talk about reviewing video proposals. This is where we bring our vision to life. Remember those inspiring storytelling video examples we discussed? Your chosen production partner should share that same passion for engaging narratives. A strong proposal demonstrates a deep understanding of your audience, your brand, and your goals.

Think about the impact of saas explainer video examples if you're in the software industry, or how 2d animation explainer video examples can simplify complex ideas . Does the proposal reflect this understanding?

• Does the proposal resonate with your target audience's needs and pain points? Look beyond the surface. Does the proposed narrative truly connect with their challenges and aspirations?
• Does the storyboard capture your attention and clearly communicate the message? A well-crafted storyboard is the blueprint for a successful video.
• Does the proposed visual style align with your brand identity and resonate with your target audience? Consistency in visuals builds brand recognition.
• Does the script balance concise video presentations with impactful storytelling? Every word should count, driving the narrative forward and engaging the viewer.

A solid proposal should also address practical considerations. Is the budget and timeline realistic? Does the production company have a proven track record of creating successful business explainer videos? Do they offer opportunities for feedback and revisions? These factors are crucial for a smooth and successful collaboration. Choose a partner who understands your vision and can bring it to life with creativity and expertise.

How explainer storytelling video examples are curated?

We dove deep into explainer storytelling videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explainer storytelling videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness .
6.Emotional Resonance Evaluating the video's ability to evoke emotion and connect with the audience.
7.Clarity and Simplicity Determining if the core message is easily understood and memorable.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explainer storytelling video examples 2024, n=14500 videos within duration <3 mintues, across industries.