Captivate your audience and boost your promotional power with 30 examples of explainer videos that excel at narrative-driven marketing. This article delves into the core principles of visual storytelling, showcasing how these videos transform complex information into compelling and easily digestible narratives. We'll analyze the specific techniques used to hook viewers, build emotional connections, and drive desired actions. Discover how these examples leverage the power of animation to create truly unforgettable promotional experiences. A recent study found that animated videos lead to a 15% lift in click-through rates.
Video's role in modern marketing:
49% of Business Videos Are Less Than a Minute Long.
Video streaming will make up 91% of global internet traffic by 2024.
Videos are 50% more likely to appear on the first page of search engine results.
Transform your marketing strategy with proven tactics gleaned from 30 exceptional explainer storytelling videos. This article provides a practical masterclass in crafting compelling narratives that resonate with your target audience and drive measurable results. Each example offers valuable insights into effective scripting, visual design, and animation techniques. Deconstruct these successful campaigns, identify the elements that align with your brand, and unlock the potential of animated storytelling to elevate your promotional efforts.
High-end visuals define this explainer storytelling video. Smooth transitions between the yacht, its engine room, and the support team create a captivating story. The animation style is sleek and modern, perfectly reflecting the Feadship brand's luxury.
Polestar's features are clearly demonstrated through detailed illustrations and intuitive interface designs. The video effectively communicates the system's benefits, from remote monitoring to preventative maintenance, concisely and informatively. This video is a prime example of effective visual storytelling for a complex product.
What We Can Learn
Illustrate your product's benefits with engaging animation, boosting viewer understanding and sparking interest.
Connecting data for improved decision-making takes center stage in this Branded Storytelling Video showcasing Wartsila's fleet optimization. The video's dynamic blend of 2D and 3D animation coupled with smooth transitions paints a vivid picture of a comprehensive solution. The visual metaphors of connecting dots and radar screens certainly grabs the attention of maritime professionals seeking innovative tools.
This short film goes beyond a mere product demonstration. The software interface is briefly showcased, focusing on how Wartsila Voyages simplifies the complex maritime ecosystem. The videos modern aesthetics, and its fast-paced information delivery highlights the promise of enhanced, optimized, and streamlined fleet operations for shipping companies.
What We Can Learn
Simplify complex topics with clear visuals, building viewer confidence and understanding.
Does this video solve your home healthcare agency's efficiency problems? This Explainer Storytelling Overview Video cleverly uses animation to showcase AlayaCare's solution. The vibrant visuals and intuitive iconography make the platform's features instantly clear, even to those unfamiliar with home healthcare technology.
The video's narrative arc, showing a stressed worker transitioning to a happy one interacting with a patient, powerfully demonstrates the positive impact of AlayaCare. This clear depiction of improved workflow and patient care makes a lasting impression, encouraging viewers to learn more. Visit the AlayaCare website for a free demo.
What We Can Learn
Combine simple 2D animation with isometric views for an approachable interface that clarifies complex processes, driving understanding.
Lengthy customer service calls frustrate everyone. This Explainer Storytelling Explainer Video uses a charming animated dog to illustrate this common problem, immediately capturing the viewer's attention. The bright, clean animation style makes the information easily digestible.
Jacada's solution is cleverly shown through a well-designed animated phone interface, demonstrating the smooth transition between self-service and human agent support. The video successfully conveys the time-saving benefits, leaving a lasting positive impression.
What We Can Learn
Craft a simple story with memorable characters to make your product's benefits stick.
This video powerfully demonstrates how workflow bottlenecks impact employee productivity. Geometric shapes and vibrant colors bring clarity to a complex process, making the software's data visualization exceptionally clear. The NICE software mockup effectively showcases its capabilities, while the explainer storytelling video format keeps viewers engaged.
The relatable scenario of employee struggle and triumph resonates deeply, making the software's benefits feel tangible. The video's concise delivery and smooth animations create a lasting impression, leaving viewers wanting to learn more about how to improve their own team's performance.
What We Can Learn
Animate data. it boosts understanding and engagement.
6. Arctic Wolf 2D Motion Graphics Explainer Storytelling
This video's impactful visuals immediately draw you in. The innovative use of a seesaw to represent risk management is both insightful and effective, making a complex topic easily digestible. This Explainer Storytelling Presentation Video is aimed at businesses and IT professionals, making the message highly relevant.
Arctic Wolf Managed Risk is showcased brilliantly, with the platform diagram and security animations clearly demonstrating its capabilities. The concise and dynamic presentation keeps viewers engaged, leaving a lasting impression of the solution's effectiveness.
What We Can Learn
Prioritize a clean, modern design. it makes complex information easier to digest and more memorable.
Clinical research sites face significant technology hurdles. This explainer storytelling video masterfully uses animation to illustrate the chaos of juggling multiple systems. The clean, modern visuals immediately highlight the problem Veeva SiteVault addresses.
The video effectively demonstrates SiteVault's features, showing how it streamlines document exchange, eConsent, and other processes. Its clear explanation of benefits, coupled with the emphasis on ease of use and free setup, makes a strong case for adoption.
What We Can Learn
Let your characters' emotions mirror your viewers', creating an emotional connection and inspiring action.
This Branded Storytelling Video cleverly illustrates the pain points of online shoe returns. The 3D animation vividly depicts the complexities, from delivery to the often-frustrating refund process. This visual approach effectively communicates the problem.
FIS's solution, featuring a unique token system, is showcased with clarity. The seamless in-store return process and minimized fraud are compelling selling points for retailers and e-commerce businesses seeking improved customer experiences.
What We Can Learn
Keep it concise and upbeat. viewers will feel positive about your product.
How does Restaurant365 simplify complex restaurant operations? This Explainer Storytelling Overview Video answers that question with engaging visuals and employee testimonials. The video's strength lies in its clear demonstration of the software's features, using data visualizations and screen recordings to showcase its impact on daily tasks.
The video effectively communicates the software's value proposition, highlighting its ease of use and positive impact on employee morale. It's a concise and impactful presentation that leaves viewers with a clear understanding of Restaurant365's benefits.
What We Can Learn
Visually demonstrate problem-solution, making your product's value clear.
Efficient staffing solutions are now within reach. This explainer storytelling video cleverly uses animation to demonstrate Wonolo's user-friendly interface, highlighting its pre-screening of workers. The warehouse setting perfectly visualizes the problem Wonolo solves.
Bright visuals, a fast pace, and a clear narrative arc make the video highly engaging. Split-screen transitions add visual flair, while the yellow, teal, and beige color palette creates a positive atmosphere. Visit wonolo.com to find your next employee.
What We Can Learn
Focus on problem-solving, showcasing how your product eases pain points and creates positive outcomes.
Intouch Insight's video powerfully demonstrates the importance of customer experience. Data visualizations, such as bar graphs and pie charts, are used effectively to highlight the competitive landscape and the benefits of consistent service. The video clearly explains how InTouch Insight's mystery shopping services provide valuable third-party feedback and real-time data dashboards for efficient analysis. This Explainer Storytelling Explainer Video is a great example of how to communicate complex information simply.
The video's clean design and vibrant animation style make it engaging and easy to understand. The inclusion of a 25-year anniversary highlight adds credibility, and the clear call to action encourages viewers to learn more. The video effectively targets businesses seeking data-driven insights into customer experience.
What We Can Learn
Let your brand personality shine through; authenticity builds connection and fosters loyalty.
Automating influencer marketing, the video emphasizes AdHives solution, an elegant alternative to the frustrating negotiation process. This Explainer Storytelling Presentation Video presents a seamless way for advertisers to engage with social media influencers through AI driven campaign management. The platforms use of AI is highlighted with visuals, making the message very clear and impactful.
Built on Ethereum smart contracts, AdHive's approach provides transparency and efficiency, allowing marketers to easily define target audience, describe products, and reserve their budget. AI modules monitor the process, ensuring compliance, and bloggers get rewarded with ADH tokens. The overall focus is on streamlining native video advertising, making it easy, efficient and insightful.
Healthcare's administrative challenges are vividly depicted in this Storytelling Animation Video. The 3D animation and motion graphics expertly convey complex concepts, making the information accessible and engaging. The video's fast pace keeps viewers hooked, and the use of visual metaphors, such as coins representing financial gains, enhances understanding.
Olive's AI-as-a-Service solution is presented with clarity, using concise visuals and mockups of the software's UI. The video's professional aesthetic and concise explanation of the solution's benefits leave a lasting impression. The video's 2 minutes 42 seconds runtime is ideal for conveying key information.
Does your business struggle with the shift to remote work? This explainer storytelling video offers a compelling solution. The animation effectively uses icons to represent common remote work challenges, making abstract IT problems immediately understandable. ManageEngine's interface, shown via a simplified browser window, demonstrates its capabilities for remote IT support and automation.
The video's visual clarity is impressive. The transition from traditional office to distributed workforces is seamless, and the data visualization within the ManageEngine browser window is exceptionally clear. This makes the software's benefits easily grasped, even by non-technical audiences. For IT professionals and business managers, this is a must-see.
A robotic cow mascot and vibrant animation instantly engage viewers in this explainer storytelling video. Relatable scenes of overwhelmed IT professionals effectively highlight the problem Moogsoft AI Ops solves.
The clear visualization of alert reduction and improved workflows makes the solution easily digestible, while the upbeat ending reinforces the positive impact. This concise video efficiently communicates its message.
Swiftly showcasing efficient staffing, this Explainer Storytelling Overview Video captivates. The grid interface cleverly illustrates the platform's core function, while the clean design ensures easy comprehension.
The video's pacing is superb, maintaining engagement without overwhelming viewers. Seamless transitions further enhance the professional feel, making this a prime example of concisely communicating a complex product's value.
Seagull's video powerfully demonstrates its labeling software. The Explainer Storytelling Explainer Video uses crisp isometric animation to showcase BarTender's features, from design to automated production, appealing to businesses struggling with inefficient labeling.
The video's strength is its clear demonstration of BarTender's scalability, appealing to businesses of all sizes. The user-friendly interface across devices and clear visuals make it a compelling example of effective explainer video marketing.
What We Can Learn
Craft 3D animations showcasing your product's core features, driving viewer engagement.
Patch management challenges are powerfully illustrated in this Explainer Storytelling Presentation Video. Isometric animation effectively visualizes system vulnerabilities and the seamless integration of Avast Patch Management's cloud console.
The video's clear demonstration of automated patching and compliance ensures viewers understand the solution's value. It successfully communicates the benefits of time and cost savings, while emphasizing protection against ransomware.
Codility's platform is showcased through a dynamic Branded Storytelling Video. The video's fast-paced visuals and clever use of motion graphics immediately capture attention, effectively highlighting key features.
Visual metaphors, such as the magnifying glass and pipeline, clearly communicate the platform's core functionality. The inclusion of client logos adds credibility, leaving a lasting impression of efficiency and success.
High-impact visuals launch this Storytelling Explainer Video, showcasing the platform's potential. The animation's modern style and clear depiction of 5G integration within a stadium setting are particularly effective.
Comarch's platform is presented as a central solution, seamlessly connecting stakeholders. The video's user interface demonstration is clear, highlighting ease of use and integration. The concise narrative leaves a lasting impression.
Sophisticated visuals immediately highlight the transition from complex problems to a streamlined solution. Acronis Cyber Protect Cloud, an integrated platform, is presented as a comprehensive answer for service providers, particularly MSPs and IT consultants. This explainer storytelling overview video concisely demonstrates the software's interface and benefits.
The video's efficient design and fast pace are highly effective. The platform's pay-as-you-go model and advanced features are clearly presented, showcasing its scalability and adaptability to diverse business needs, ultimately boosting recurring revenue and lowering client risk.
ProdPad's functionality shines in this concise explainer storytelling video. The animated pink ball cleverly navigates the software's interface, making complex features easily digestible. Its visual clarity simplifies the product development process.
The video's efficient design highlights ProdPad's collaborative tools and user-friendly dashboard. The seamless transitions and clear voiceover ensure viewers grasp the software's value proposition quickly. Start your trial today.
Banking's digital shift is powerfully illustrated in this Explainer Storytelling Explainer Video. The clever use of visuals, such as the inflection point graph and rocket icon, immediately captures attention, clearly communicating the complexities of choosing the right Fintech solution. The video's concise nature, in under a minute, makes it highly impactful.
Deloitte's Banking Suite is presented as the answer, highlighting its key features and the firm's expertise in guiding organizations through the transition. The step-by-step animation and use of icons effectively illustrate the process, delivering a faster time to market. The video clearly communicates the value proposition, emphasizing reduced risk and increased agility.
Efficient global payments are brilliantly showcased using connected icons. The explainer storytelling video's clean design simplifies complex processes, making it easily understood. Its visual clarity is a huge plus.
The animated logo and rotating globe are memorable, instantly communicating Tipalti's global reach and scalability. This video is perfect for finance professionals needing a quick overview of payment solutions. It's a highly effective example of concise, impactful communication.
Using animation, Inform Travelers' Explainer Storytelling Presentation Video showcases its SMS service with remarkable clarity. The visual simplicity, focusing on the shortcode and confirmation, makes the process instantly understandable for travelers and businesses alike.
Its brevity and clear communication are key; viewers immediately grasp the service's functionality. The modern aesthetic and smooth transitions enhance its appeal, making it memorable and effective.
Visual clarity is key; this Branded Storytelling Video expertly guides viewers through the Performance Portal's functionality. Data visualizations are exceptionally clear, illustrating the software's impact on fuel efficiency and environmental sustainability. The video targets transport companies and fleet owners, showcasing the software's value proposition effectively.
The intuitive design is immediately apparent, emphasizing the ease of use for both drivers and managers. The video's concise narrative and efficient pacing make the complex topic accessible, leaving a lasting impression of the software's potential for significant cost savings and environmental benefits.
Intriguing visuals power this explainer storytelling video. The vibrant animation, featuring hand-drawn elements, immediately connects with the target audience. Numbered tips ensure easy comprehension of the watering techniques.
Comarch cleverly uses implicit branding, highlighting the benefits of healthy plant growth without explicitly pushing products. The visual metaphor of a watch emphasizes timely watering, and the overall cheerful tone makes the video highly engaging and memorable.
Developer frustration with password management is vividly portrayed in this Explainer Storytelling Overview Video. The clever use of isometric animation, depicting interconnected cubes symbolizing passwords, instantly communicates the problem's complexity. GitHub integration and biometric authentication are showcased effectively.
The video's concise nature and clear narration successfully convey the value of 1Password Developer Tools, highlighting its cross-platform capabilities. The visuals are exceptionally clear, making complex concepts easily understandable.
This video powerfully illustrates the impact of energy access. The vibrant 2D animation and relatable storyline effectively convey the transformative power of electricity, showcasing a young boy's journey from limited resources to a brighter future. An Explainer Storytelling Explainer Video, it uses visual metaphors to enhance understanding.
The narrative's emotional resonance stems from its focus on opportunity and progress. The simple yet effective animation style, combined with a moderate pace, ensures the message is clear and engaging. The video implicitly encourages viewers to consider the importance of energy access for communities worldwide.
Convenient healthcare is now at your fingertips. This explainer storytelling video clearly shows how telehealth simplifies accessing healthcare from home, using various devices like phones, laptops, and tablets.
The video's straightforward approach effectively communicates the ease of scheduling appointments, conducting virtual consultations, and submitting claims. It also highlights the safety protocols and the availability of support and advice without a clinic visit.
FAQ
How can a compelling brand story video improve lead generation?
Compelling brand story videos boost lead generation by forging emotional connections and showcasing value, turning viewers into qualified leads.
What narrative approaches best suit explainer videos?
Effective explainer videos utilize clear narratives like problem/solution, chronological storytelling, or character-driven approaches, prioritizing audience engagement.
How can animation enhance clarity in complex product demos?
Animation clarifies complex product demos by visually simplifying intricate processes, highlighting key features, and demonstrating functionality for easy understanding.
What pre-production strategies ensure a successful animated explainer?
Successful animated explainers require meticulous pre-production: defining objectives, target audience, script, storyboard, and visual style for a cohesive final product.
How do I convey brand identity through an engaging company video?
Brand identity is seamlessly integrated through video by incorporating brand colors, logos, messaging, and visuals aligned with the overall brand aesthetic.
How can I guarantee my target audience connects with the video's message?
Connect with your target audience by understanding their needs and preferences, tailoring the video's message and style for maximum resonance.
What are essential elements of a strong call to action in a promotional video?
Strong calls to action include clear instructions, a sense of urgency, and an incentive, prompting viewers to take the desired action.
How can existing content be adapted for an effective video script?
Existing content can be adapted for video scripts by extracting key messages, restructuring information for a visual medium, and adding engaging narrative elements.
What industry best practices should inform my video's creation?
Industry best practices for video creation emphasize visual storytelling, platform optimization, and clear calls to action for maximum impact.
How can I leverage successful video examples for my business needs?
Leverage successful video examples by analyzing their strengths and adapting effective techniques to suit your specific business needs and objectives.
How do I clearly articulate my service offering in a short, animated video?
Articulate your service offering clearly in short, animated videos by focusing on key benefits, using concise language, and showcasing value through compelling visuals.
What differentiates a standout animated explainer video?
Standout explainer videos combine clear messaging, engaging visuals, a compelling narrative, and a strong call to action, driving conversions and brand awareness.
How do I define the optimal tone and style for my brand film?
Define the optimal tone and style for your brand film by considering your target audience, brand personality, and desired emotional response, ensuring a cohesive message.
How can a video brief ensure the final product meets my marketing goals?
A comprehensive video brief ensures alignment with marketing goals by outlining objectives, target audience, key messages, and desired outcomes, guiding the production process.
What visual storytelling techniques maximize audience engagement in explainer videos?
Maximize audience engagement in explainer videos by using dynamic visuals, character-driven narratives, and emotional connection, creating a memorable viewing experience.
How to plan and optimize Explainer Storytelling Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used compelling visuals and clear, concise messaging to explain complex medical procedures in an easy-to-understand way, leading to a 15% rise in patient inquiries.
Actionable: Simplify complex information through clear visuals and concise messaging.
Targeted Messaging: "Know your audience and you will know how to reach them." - Merrill R. Chapman. Advids used this approach for an e-commerce client. We created targeted explainer videos for different customer segments, resulting in a 10% increase in conversion rates.
Actionable: Tailor content to specific audience segments for maximum impact.
Strategic Simplicity: "Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple." - Richard Branson. Advids embraced this philosophy for a non-profit client. We distilled their mission into a concise and emotionally resonant explainer video, boosting donations by 25%.
Actionable: Communicate core message clearly and concisely for better audience engagement.
Authenticity in Branding: "Products are made in the factory, but brands are created in the mind." - Walter Landor. Advids applied this wisdom for a food and beverage client. We developed an explainer video that showcased the brand's story and values, resulting in a 12% increase in brand awareness.
Actionable: Build strong brands by communicating authentic stories and values.
Iterative Improvement: "The most damaging phrase in the language is, 'It's always been done this way.'" - Grace Hopper. Advids embodies this principle. We constantly analyze video performance data and use it to refine our approach, ensuring continuous improvement for our clients. For a real estate client, this iterative approach resulted in a 18% increase in lead generation through their explainer video.
Actionable: Continuously analyze and improve content based on performance data.
Why Advids for Explainer Storytelling Video?
At Advids, we transform your ideas into engaging and effective animated experiences. Specializing in high-quality, original Explainer Storytelling Video, we blend creative storytelling, cutting-edge technology, and a proven track record to achieve exceptional results for your business.
Crafting Your Unique Animated Story:
Customized Explainer Storytelling Video Solutions: From explainer videos and character animations to any other type of Explainer Storytelling Video, we tailor solutions to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action. Cutting-Edge Explainer Storytelling Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Expertise You Can Trust:
12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes Explainer Storytelling Video effective. Out of these, over 315 have been specifically Explainer Storytelling Videos. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust us to bring their stories to life. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
A Collaborative Partnership:
Collaborative Process: From concept to completion, you're actively involved, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Explainer Storytelling Video.
Ready to unlock the potential of Explainer Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Explainer Storytelling Video?
An Explainer storytelling Video is a concise and engaging video that uses storytelling techniques to explain a product, service, or concept in a clear, memorable, and emotionally resonant way. It combines the power of storytelling with the clarity of explanation, making complex information more relatable and impactful.
Explainer storytelling videos are used across various industries to educate audiences, promote products, build brand awareness, and drive conversions. They are particularly effective for explaining complex concepts, showcasing product benefits, and communicating a company's mission and values.
What do top Explainer Storytelling Videos have in common?
Craft compelling explainer videos by focusing on these key elements for maximum impact.
Ideal Customer Profile - Deeply understand your audience's needs and pain points. Tailor your message to resonate with their specific challenges.
Narrative Arc - Employ a classic three-act structure: setup, conflict, resolution. This creates a satisfying and memorable viewing experience.
Engaging Storytelling - Evoke emotions through relatable characters and scenarios. Use humor or suspense to maintain viewer interest.
Problem-Solution Fit - Clearly define the problem and showcase your solution as the perfect answer. Emphasize the transformation it provides.
Key Features Highlight - Focus on the 3-5 most impactful features. Show how these features directly benefit the viewer.
Visual Appeal - Use high-quality animation, motion graphics, or live-action footage. Maintain a consistent visual style.
User Experience Flow - Visually demonstrate the ease of use. Guide viewers through a typical user journey.
Clear Call to Action - Use strong verbs and create a sense of urgency. Make the next step obvious and easy.
Success Stories - Showcase quantifiable results from satisfied customers. Use testimonials and case studies.
Measurable Outcomes - Present data-driven results to demonstrate ROI. Use charts and graphs to visualize impact.
What makes Explainer Storytelling Video effective?
Explainer storytelling videos succeed by meticulously crafting a narrative arc with a clear beginning, middle, and end. Characters should be relatable and memorable, embodying the target audiences aspirations or frustrations. A compelling conflict directly addresses audience pain points, leading to a satisfying resolution showcasing the product/services benefits. A consistent visual style, using animation, motion graphics, and live-action footage strategically, enhances the narrative and aligns with the brand.
Deep audience research is crucial. This includes creating detailed audience personas, conducting thorough market research, and analyzing competitor videos. Eliciting an emotional response through carefully chosen visuals, music, and storytelling techniques that resonate with the audiences values and desires is key. Prioritizing visual metaphors and concise animations conveys complex information in an easily digestible manner.
Every scene should contribute to the core message, eliminating unnecessary elements to maintain viewer engagement. A compelling and strategically placed CTA seamlessly integrates with the narrative, guiding viewers towards the desired next step. Ultimately, creating an emotional connection that fosters brand loyalty and drives conversions is paramount.
How long should your Explainer Storytelling Video be?
Master explainer video length by aligning video type, target audience, and desired outcome for maximum impact.
Pre-production Considerations for Determining Video Length:
What's the video's core message?
Who is the intended viewer?
How many key points need coverage?
What style best suits the message?
Does the style match the platform?
What's the video's conversion goal?
Which funnel stage is targeted?
Explainer storytelling video length guide
Explainer Storytelling Types
Video Length
Use Case
Funnel
Animated Explainer
60-90 seconds
Ideal for complex topics, concisely explaining features with engaging visuals
Awareness/Consideration
Live Action Explainer
45-75 seconds
Showcases product in use, builds trust through real people and scenarios
Captures attention quickly, perfect for highlighting key features or benefits, uses dynamic visuals
Awareness/Interest
Screen Recording
45-90 seconds
Demonstrates software or app functionality, clear and concise instructions
Consideration/Conversion
How to create Explainer Storytelling Videos?
Craft compelling explainer storytelling videos that resonate deeply with your audience, driving engagement and conversions. Mastering the pre-production and production phases is key to creating impactful videos that achieve your business goals.
* Audience Definition - Deep audience research ensures resonance, maximizing impact and relevance.
Story Development - A strong narrative arc creates emotional connection, making the message memorable.
Storyboard Creation - Detailed storyboards prevent costly revisions, ensuring a smooth production process.
Visual Style Selection - A consistent visual style reinforces branding, creating a professional and cohesive feel.
voiceover Casting - A professional voiceover artist adds credibility and emotional depth, enhancing the message.
Video Animation/Filming - High-quality visuals are crucial for grabbing attention and maintaining engagement.
Sound Design - Well-integrated sound enhances the emotional impact, creating a more immersive experience.
Video Editing - Smooth transitions and pacing keep viewers hooked, maximizing message retention.
Call to Action - A clear, concise CTA drives conversions, guiding viewers towards desired actions.
Platform Optimization - Optimized videos reach wider audiences, maximizing views and engagement across platforms.
Scriptwriting for Explainer Videos
Ready to bring your explainer video ideas to life? A compelling script is the foundation of any successful video. Let's dive into the essentials of scriptwriting, crafting words that resonate with your audience and drive results. Remember, we're aiming for engaging video content that captivates from beginning to end.
Think of your favorite marketing explainer video examples. What makes them so effective? Often, it's the way they connect with the viewer on a personal level. We can achieve the same by focusing on a few key principles.
Know Your Audience: Understanding your audience is paramount. What are their pain points? What language do they use? Tailor your message to resonate with their specific needs.
Start Strong: Hook viewers immediately. A thought-provoking question or a bold statement can grab attention and set the tone for your video.
Focus on Benefits: Don't just list features. Explain how those features translate into tangible benefits for the viewer. Showcase the transformation your product or service offers.
Keep it Concise: Brevity is king. Every word should contribute to the overall message. Avoid jargon and get straight to the point.
Looking for inspiration? Check out some explainer video samples to see these principles in action. Even corporate explainer videos can benefit from a touch of personality. By incorporating storytelling and focusing on the "why," we can create scripts that truly connect with our audience. Remember, a well-crafted script is the heart of any successful explainer video.
The Importance of a Strong Narrative
A strong narrative elevates explainer videos from simple explanations to captivating stories. We want viewers to connect with our message emotionally, making it memorable and persuasive. Think about your favorite animated marketing videos or storytelling video samples – what makes them so effective? Often, it's the power of story.
A compelling narrative draws viewers in immediately, making them curious to see what happens next. It simplifies complex ideas, making them easy to understand and remember. By evoking emotions, a good story creates a deeper connection with the audience, building trust and credibility.
A well-crafted narrative naturally fits the problem-solution framework, showcasing the value of our product or service.
Introducing relatable characters allows viewers to see themselves in the story, strengthening the emotional bond.
The tension of conflict and the satisfaction of resolution keep viewers invested until the very end.
Explainer video examples often demonstrate how a strong narrative seamlessly integrates the call to action, making it feel natural and compelling.
Video marketing examples prove that a compelling narrative is key to driving conversions. By focusing on the "why" behind our message, we create videos that resonate with viewers on a deeper level, making them more likely to take action.
The Explainer Video Production Process
Creating compelling explainer videos involves a collaborative journey, transforming your vision into engaging content. We work closely with you, ensuring every step aligns with your goals and resonates with your target audience. From initial brainstorming to final delivery, we're your partners in crafting videos that inform, entertain, and inspire.
Let's explore the key stages of our explainer video production process:
Concept & Script: We start by understanding your objectives and target audience. We then develop a compelling narrative, crafting a script that captures attention and clearly communicates your message. Need inspiration? Explore top explainer video examples to see how storytelling brings ideas to life.
Visuals & Sound: We bring your script to life through captivating visuals, whether through animation, live-action filming, or a blend of both. We select a professional voiceover artist and create a soundscape that enhances the emotional impact, making even short promotional videos truly memorable. Looking for a specific style? Check out animated explainer video examples to see the possibilities.
Production & Refinement: We handle all aspects of production, from storyboarding and animation to sound design and editing. We believe in collaboration, seeking your feedback throughout the process to ensure the final video perfectly aligns with your vision. We optimize the video for various platforms, maximizing its reach and impact. Service explainer videos require a polished and professional touch, and we deliver just that.
Delivery & Analysis: We provide the final video in the required formats, ready for distribution across your chosen platforms. But our work doesn't end there. We track key performance metrics, analyzing the video's impact and providing valuable insights to inform future strategies. This data-driven approach ensures continuous improvement and maximizes your return on investment.
By following this collaborative process, we create explainer videos that not only inform but also engage and convert.
The Role of Visuals in Explainer Videos
We've covered a lot, but let's dive into the heart of engagement: visuals. Think about your favorite storytelling video examples – what captivates you? It's the visuals. They instantly communicate complex ideas, evoke emotions, and create lasting impressions. The best explainer videos leverage this power, transforming explanations into captivating narratives.
Visuals aren't just decoration; they're essential for clarity and memorability. They simplify complex information, making it digestible. Strong visuals, like those in top animated marketing videos, grab attention and hold interest. Visual metaphors make abstract concepts relatable. Character development through expressive visuals brings stories to life. A consistent visual style, as seen in many brand explainer videos, reinforces brand identity.
Visual storytelling: Show, don't just tell. Use visuals to enhance your narrative, not just illustrate it.
Emotional resonance: Visuals evoke feelings and build rapport with your audience. Think about the impact of color, imagery, and animation style.
Pacing and flow: Visuals guide the viewer's eye and control the pacing of your story. Smooth transitions and dynamic visuals keep viewers engaged.
Platform optimization: Tailor your visuals for different platforms. What works on YouTube might not be ideal for Instagram.
Product explainer videos rely heavily on visuals to showcase features and benefits, making the product more desirable. By focusing on the visual aspects, we can create explainer videos that not only inform but also engage and inspire. Ready to elevate your videos? Let's explore how.
Reviewing Explainer Video Proposals
Let's talk about reviewing video proposals. This is where we bring our vision to life. Remember those inspiring storytelling video examples we discussed? Your chosen production partner should share that same passion for engaging narratives. A strong proposal demonstrates a deep understanding of your audience, your brand, and your goals.
Think about the impact of saas explainer video examples if you're in the software industry, or how 2d animation explainer video examples can simplify complex ideas. Does the proposal reflect this understanding?
Does the proposal resonate with your target audience's needs and pain points? Look beyond the surface. Does the proposed narrative truly connect with their challenges and aspirations?
Does the storyboard capture your attention and clearly communicate the message? A well-crafted storyboard is the blueprint for a successful video.
Does the proposed visual style align with your brand identity and resonate with your target audience? Consistency in visuals builds brand recognition.
Does the script balance concise video presentations with impactful storytelling? Every word should count, driving the narrative forward and engaging the viewer.
A solid proposal should also address practical considerations. Is the budget and timeline realistic? Does the production company have a proven track record of creating successful business explainer videos? Do they offer opportunities for feedback and revisions? These factors are crucial for a smooth and successful collaboration. Choose a partner who understands your vision and can bring it to life with creativity and expertise.
How explainer storytelling video examples are curated?
We dove deep into explainer storytelling videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer storytelling videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Evaluating the video's ability to evoke emotion and connect with the audience. 7.Clarity and Simplicity Determining if the core message is easily understood and memorable. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer storytelling video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
