Have you ever felt the frustration of trying to explain a complex idea, only to be met with blank stares? I am convinced that the solution lies in visual storytelling, and today, in this article, what we're examining is the remarkable power of explainer videos. Our journey will explore how these short films transform complex concepts into easily digestible narratives, creating a powerful connection with the audience. We'll uncover the magic behind their effectiveness, and the results are truly astonishing.
These aren't just videos; they're carefully crafted experiences designed to evoke emotion and foster understanding. They bridge the gap between complex information and effortless comprehension, leaving a lasting impact. We've seen firsthand how these videos drive engagement and boost retention, and the data we'll present next will demonstrate their transformative power. Prepare to be amazed by the 30 powerful examples we've compiled.
49% of Business Videos Are Less Than a Minute Long.
Video streaming will make up 91% of global internet traffic by 2024.
Videos are 50% more likely to appear on the first page of search engine results.
These stats reveal a clear trend: short, engaging video content is dominating the digital landscape. Explainer storytelling videos capitalize on this trend, delivering impactful messages that resonate with audiences and boost search visibility. Today, we're diving into over 30 Powerful Explainer Storytelling Video examples that instantly caught our eye and sparked our interest
In this Explainer Storytelling Video, Feadship unveils the Polestar remote monitoring tool, designed to elevate the yacht ownership experience. We all appreciate the clean, modern aesthetics and the way the video seamlessly integrates technical details within a visually engaging story. The vibrant New York City backdrop subtly reinforces Feadship's global reach and commitment to luxury.
The clever use of 2D animation brings the Polestar system to life, illustrating its practical benefits from reducing downtime to enhancing overall enjoyment. This video is a masterclass in clear communication, showcasing how Feadship leverages technology for operational excellence and maximizing yacht value.
What We Can Learn
Illustrate your product's benefits with engaging animation, boosting viewer understanding and sparking interest.
The dynamic visuals and upbeat soundtrack in this Wärtsilä video instantly grab attention. We're captivated by how it simplifies complex information into digestible, engaging graphics. The use of a world map visualization elegantly demonstrates the global reach and impact of the solution.
Wärtsilä Voyages empowers companies to navigate the shipping industry with confidence, using data as a guiding light. This explainer storytelling video reinforces the message that data is no longer daunting, but rather a source of opportunity and efficiency for the entire ecosystem.
What We Can Learn
Simplify complex topics with clear visuals, building viewer confidence and understanding.
Were impressed by Alayacare's Explainer Storytelling Video showcasing its software solution. We love the minimalist 2D animation and isometric elements used throughout, making the interface feel remarkably approachable. The choice of vibrant blue, orange, and green, perfectly reflects Alayacare's fresh approach to solving complex home care challenges.
The video effectively communicates how Alayacare automates tedious tasks, from client intake to vacant visit management. This concise message, combined with upbeat music and smooth transitions, makes the video highly engaging for home care professionals who value efficiency and improved patient care. The final call to action, encouraging viewers to learn more on their website, rounds out the message.
What We Can Learn
Combine simple 2D animation with isometric views for an approachable interface that clarifies complex processes, driving understanding.
4. Jacada Cartoon Explainer Video - Generate interest implicitly
It's fascinating to see how Jacada utilizes the Explainer Storytelling Video format to highlight the value of their solutions. The video doesn't simply provide a list of features, but instead crafts a narrative that resonates with viewers, bringing the benefits of their technology to life. The story of Buddy and Mike effectively demonstrates how Jacada's solutions can simplify complex interactions and create a more efficient customer experience.
What truly stands out is the video's use of humor and playful visuals. The cartoon-style animation and the relatable scenario of the dog and his owner contribute to a lighthearted and engaging atmosphere, making the video a joy to watch. By incorporating these elements, Jacada is able to deliver a message that sticks in the mind, showcasing the potential of their solutions in a memorable and impactful way.
What We Can Learn
Craft a simple story with memorable characters to make your product's benefits stick.
Imagine seeing an employee struggling, their potential dimmed by roadblocks they can't seem to overcome. This Explainer Storytelling Video captures that feeling perfectly and then offers a solution that feels like a breath of fresh air. The video focuses on the employee's journey, showcasing their strengths while highlighting their areas for improvement. It cleverly uses animation to bring data to life, making complex concepts engaging and easily digestible. This is the beauty of an effective Explainer Storytelling Video; it transcends the limitations of traditional presentations by weaving a narrative that resonates with the audience. The video successfully conveys the need for a performance management system that can guide employees towards achieving their full potential, without overwhelming them with dry facts and figures. The video's lighthearted tone and vibrant visuals create an atmosphere that's both inspiring and informative, leaving viewers with a positive outlook and a desire to learn more.
What We Can Learn
Animate data. it boosts understanding and engagement.
6. Arctic Wolf Creative Explainer Storytelling Video
The Arctic Wolf explainer video immediately grabs attention with its dynamic visualization of a circuit board, setting the stage for a discussion on digital risks. We appreciate the intelligent use of a seesaw metaphor, cleverly illustrating the overwhelming number of alerts and the difficulty of prioritizing security efforts. The introduction of the Arctic Wolf platform is flawlessly executed, using a modern, clean diagram to showcase its multi-faceted approach.
The videos visual style is both sophisticated and engaging, with smooth transitions and dynamic motion graphics that maintain momentum. The use of symbolic imagery, such as the fingerprint and the targeting reticle, adds depth and strengthens the core message. This video is a fantastic example of how to present complex information with clarity and visual appeal, making it a powerful tool for any cybersecurity company.
What We Can Learn
Prioritize a clean, modern design. it makes complex information easier to digest and more memorable.
In a world where clinical research often feels bogged down by complex technologies, Veeva SiteVaults explainer storytelling video offers a refreshing vision of simplicity. We all feel the frustration of data fragmentation and endless logins, and this video captures that struggle perfectly, using crisp 2D animation and a relatable protagonist. It effortlessly transitions to showcasing SiteVaults unified platform, highlighting its benefits without overwhelming the viewer.
The clever use of visual metaphors, like a ticking clock representing time saved, adds to the video's overall effectiveness. The emphasis on collaboration and patient care, coupled with a straightforward call to action, makes this a compelling piece. This video presents a compelling narrative that inspires similar streamlined explainer videos for any product or service.
What We Can Learn
Let your characters' emotions mirror your viewers', creating an emotional connection and inspiring action.
We love the way this FIS video simplifies a complex topic through concise storytelling and engaging visuals. The 3D animation elevates the viewer experience, making the information easily digestible. This explainer storytelling video for lead generation effectively demonstrates the advantages of Worldpay from FIS, showcasing its ability to streamline retail returns. The upbeat music and vibrant color scheme create an optimistic atmosphere, emphasizing the positive impact on customer experience and retail efficiency.
What We Can Learn
Keep it concise and upbeat. viewers will feel positive about your product.
The vibrant animation and dynamic transitions in this storytelling explainer video for Restaurant365 immediately grab the viewer's attention. We appreciate how the video effortlessly guides us through the Restaurant365 experience, highlighting its user-friendly interface and practical applications in a restaurant setting. The characters are relatable and embody the daily struggles faced by restaurant managers.
From inventory management to scheduling and accounting, Restaurant365 simplifies every aspect of the business. The video's clean visuals and upbeat music reinforce the efficiency and ease of use the platform offers. It makes a compelling case for how Restaurant365 can fuel growth and create a more positive work environment.
What We Can Learn
Visually demonstrate problem-solution, making your product's value clear.
We love the clever way this explainer storytelling video shows how Wonolo simplifies the hiring process. It starts with a relatable problem a stressed supervisor facing piles of boxes, highlighting the difficulty of finding reliable workers. The video then smoothly transitions to showcasing Wonolo's sleek user interface, demonstrating how easy it is to post jobs and connect with pre-screened local workers.
The visual narrative focuses on the human element of hiring, emphasizing partnerships. We all see workers engaging in various tasks, culminating in a high-five between the supervisor and a worker symbolizing a successful placement and lasting partnership. This human touch adds depth and warmth to the brand, differentiating it from impersonal staffing solutions.
What We Can Learn
Focus on problem-solving, showcasing how your product eases pain points and creates positive outcomes.
Intouch is a mystery shopping service that helps companies understand the quality of customer experience they are providing. This service is designed to help businesses improve their customer service.
Video Design - This Explainer Storytelling Video for SaaS uses a bright and minimalist style, employing flat, colorful shapes and graphic elements. A background of soft blue hues with pink accents gives the video a clean and inviting feel. The video uses animated graphic icons and figures to visually convey the value proposition of mystery shopping.
The animated graphics, simple visuals, and concise language work together to create an engaging and informative video that effectively communicates the importance of customer experience. The video is energetic, upbeat, and emphasizes the importance of consistently great customer experience. The use of clear and concise graphics makes the video easy to understand, and the overall design helps to reinforce the brand's message.
What We Can Learn
Let your brand personality shine through; authenticity builds connection and fosters loyalty.
AdHive is a platform built on Ethereum smart contracts for large scale native video advertising, with social media influencers. This video is designed to show how AdHive simplifies influencer marketing for advertisers.
Video Design - The video uses a clean, modern design, with blue and green hues creating a crisp feel. Animated gears highlight the automated processes, while shapes, icons, and text visually communicate the platform's core functions.
This Explainer Storytelling Video for SaaS effectively communicates the objective. Contrasting colors emphasize the simplicity AdHive brings to influencer marketing, contrasting it with the tedious process shown at the beginning. Sleek visuals with animated elements give it a professional, trustworthy tone.
Olive is an AI workforce designed for healthcare, aiming to automate processes and streamline workflows. The video is designed to showcase Olive's solution and its potential to improve efficiency, reduce costs, and increase capacity for healthcare organizations.
Video Design - The video utilizes an Explainer Storytelling Video for SaaS style to illustrate the inefficiencies plaguing healthcare, using a colorful palette with floating icons and text on a purple background. Animated elements like swirling icons bring a dynamic feel to the narrative, highlighting the central themes of efficiency, automation, and human connection in healthcare.
The visual style of the video effectively communicates Olive's solution, using a vibrant and dynamic animation to engage the viewer. The message of Olive's AI workforce streamlining healthcare processes is conveyed through the animated icons that illustrate the complexities of administrative processes. The video's upbeat tone and fast-paced animation create a sense of hope and optimism, emphasizing the positive impact of Olive's AI workforce on healthcare.
ManageEngine is a software company that offers IT management solutions. This video is designed to show the challenges of securing and managing a distributed workforce.
Video Design - The video utilizes a simple, clean, and minimalist design style, with a bright color palette, and employs flat graphics. The cartoonish characters, simple background, and minimal details make it an ideal Explainer Storytelling Video.
This simple, clean design style, and cartoonish characters are relatable, and easily capture the attention of the viewer. The video focuses on the benefits of using ManageEngine's solutions, which are highlighted with simple graphics like a lock, a server, a smartphone, and a wifi symbol. This visual style makes the complex subject matter easy to understand. The overall tone of the video is friendly and reassuring, communicating the ease of managing a remote workforce with ManageEngine solutions.
Moogsoft's AI is a solution that helps IT operators deal with problems. The video is designed to show how Moogsoft can help, using humor and a relatable scenario to connect with the audience.
Video Design - This Explainer Storytelling Video features a stylized cartoon aesthetic, making it visually engaging and lighthearted. The use of vibrant colors, clean lines, and simple animations ensures the message is easy to understand. The main character is a cow, acting as a metaphor for Moogsoft.
The video effectively uses visual elements to communicate the objective of the video, showcasing how Moogsoft can help IT operators. By using humor and relatable scenarios, the video creates a positive and lighthearted tone. The cow character helps to further the narrative, showcasing the company's brand personality as a helpful and approachable solution.
Shiftgig connects businesses with on-demand workers through a mobile platform. The video is designed to showcase how easy it is to use.
Video Design - The video utilizes a clean and simple design, featuring bright green and white colors for the background, and vibrant blues and purples for the worker avatars. The video uses a fast-paced animation style, showcasing an easy-to-understand Explainer Storytelling Video for SaaS approach to explain the product.
The video's visual style effectively communicates the ease of use and efficiency of the platform. The bright colors and simple graphics create a positive and engaging tone, while the quick pace of the animation helps to keep viewers engaged. The clear and concise visuals highlight the key benefits, demonstrating how the platform connects businesses and workers.
Seagull creates, automates, and manages labels, barcodes, RFID tags. The video is designed to showcase the capabilities of BarTender software and its ability to streamline labeling processes.
Video Design - The video leverages bright colors like blue, orange, yellow, and green, creating an engaging and eye-catching visual style. Simple, clean, and animated graphics make complex concepts easy to understand, while the flat isometric style creates a modern and sophisticated look, enhancing the video's visual appeal.
Explainer Storytelling Video for SaaS - The video effectively communicates the benefits of BarTender and its ability to streamline labeling processes. The design is clean and straightforward, and the tone is professional. Animated graphics highlight the key features of BarTender, and the video effectively conveys the software's ability to automate and manage labels across various industries and businesses. The video engages viewers by using clear visuals and animations, making even complex processes easy to understand and relate to.
What We Can Learn
Craft 3D animations showcasing your product's core features, driving viewer engagement.
Avast Business Patch Management is a software solution that automates the patching process, protecting systems, networks, and data. This video is designed to inform businesses about the dangers of ignoring patches and how Avast Business Patch Management can help.
Video Design - This Explainer Storytelling Video for SaaS uses isometric graphics and text animations to visually demonstrate the potential risks associated with poor patch management. The graphics are simple, but effective in communicating the complex concept of cybersecurity. Bold colors, like red and blue, and a dark background create a dramatic and eye-catching look. The animation is smooth and engaging, seamlessly transitioning between different visuals and text elements.
The video's simple, yet creative design effectively communicates the potential risks of neglecting patches, which in turn, drives the viewer to learn more about the solution. The bold colors and graphics create a clear and impactful message, reflecting the urgency and importance of good patch management practices. The video tone is professional and informative, establishing trust and credibility with its target audience.
Codility helps engineering teams predict candidate skills. This video is designed to showcase how it can save time during the hiring process.
Video Design - The animation style is clean and minimal, featuring a combination of vibrant and dark colors. Geometric shapes, lines, and code are used throughout the video, making it visually engaging and creating a visually captivating experience.
Explainer Storytelling Video for Social Media The use of the earth as a visual element helps communicate the global scope of the platform. The video highlights the importance of data and how it uses it to assess candidates. The upbeat tone of the video highlights the benefits of using it. The visual style of the video successfully communicates the idea that it can help engineering teams make smarter hiring decisions.
Comarch has created a video explaining the concept of 5G monetization. The video is designed to showcase the power and potential of 5G, and the benefits of partnership between various players in the telecommunications industry.
Video Design - The video uses an engaging Explainer Storytelling Video for SaaS approach. It uses a mix of bold graphics, lively colors, and simple animations to demonstrate the capabilities of 5G. The graphic design of the video showcases the user experience with a clear and easy to understand visual style.
This visual style is perfect for highlighting the benefits of a 5G network in the digital age. The graphics and animation, particularly the use of vivid and bright colors, emphasize the positive and dynamic nature of the 5G experience. This engaging visual style draws the viewer into the narrative, effectively communicating the positive aspects and potential of 5G network for the viewer. The entire video creates a positive tone and effectively showcases the benefits of 5G, particularly the concept of 5G monetization.
Acronis Cyber Protect Cloud empowers service providers by eliminating complexity and cost associated with legacy IT solutions. This video is designed to convince service providers to switch to this integrated solution.
Video Design - The video uses a captivating combination of animated graphics and a clean blue color scheme, making it an engaging Explainer Storytelling Video for SaaS. It starts with a visual representation of a complex IT system, emphasizing the problem of using multiple solutions. The video then transitions to a sleek, minimalist design that showcases the key features of the solution, such as cybersecurity, data protection and protection management.
The video's clean and modern design effectively communicates the simplicity and efficiency offered by the solution. The use of vibrant neon colors emphasizes the modern technology and powerful features of the solution. This visual style successfully attracts the attention of the target audience by showcasing a comprehensive approach to cybersecurity and data protection, ultimately driving the video's goal of promoting the solution and encouraging viewers to learn more.
ProdPad helps product teams streamline their workflow by integrating with development tools like Jira, Trello, and Azure DevOps. The video is designed to demonstrate how this integration allows teams to focus on what's important while providing space for discovery and planning.
Video Design - The video uses a simple, friendly cartoon style with minimal animations and a bright color palette. This creates a lighthearted, approachable tone and makes the video engaging for a broad audience. The cartoon characters, representing different teams, make the complex topic of integration easily understandable. The focus on visual elements, like the distinct icons of development tools, makes this a Explainer Storytelling Video.
The video effectively communicates its objective using a combination of visual cues and a clear narrative. The bright colors and simple animation grab the viewer's attention, while the cartoon characters and clear voiceover explain the benefits of ProdPad integration. The video emphasizes the value of teamwork and seamless workflow, highlighting how this solution can empower teams to focus on their specific tasks while working in unison. The video's tone is conversational and informative, making it accessible and engaging for both technical and non-technical audiences.
This video is designed to highlight the evolving landscape of digital banking and how financial institutions can navigate this change.
Video Design - It uses bright and bold colors, animated text with shifting styles, and smooth transitions. Impactful visuals clearly illustrate the message, engaging viewers with the content. These elements, along with the simple background, enhance the clarity and appeal of the video.
Explainer Storytelling Video for SaaS successfully communicates the need for digital transformation in banking by showcasing the complexities of the modern banking environment, the growing importance of innovation, and the need to address these issues. The message is conveyed through a positive and encouraging tone that promotes digital transformation as a solution, not a threat.
Tipalti is a global payments solution designed to help digital marketplace companies efficiently and reliably pay their worldwide partners. The video is designed to highlight the company's ability to facilitate seamless partner payments and maintain a stable, unbroken network.
Video Design - The video employs a clean and minimalist design style, featuring bright yellow and blue color schemes alongside white backgrounds. Simple icons representing various marketplace elements, like photos, delivery trucks, and shopping carts, are used to visually illustrate the complex process of partner payments. These minimalist illustrations and a clear visual hierarchy create a visually appealing and easy-to-understand Explainer Storytelling Video.
The minimalist design style, with a focus on simple icons, bold colors, and a clean layout, helps to communicate the core message of Tipalti's service. The video uses motion graphics and transitions to keep the viewers engaged, while the overall tone is professional and reassuring. By visually showcasing the smooth workflow of Tipalti's payment system, the video effectively drives home the company's value proposition of reliable and efficient partner payments.
SimplyCast is a marketing automation platform that helps businesses communicate with their customers via SMS, email, social media, and more. This video is designed to explain how SimplyCast's SMS shortcode can help travelers find the information they need when visiting a new city.
Explainer Storytelling Video for SaaS This video uses a minimal graphic style, white background with simple teal blue circles and text. There is a simple animation that highlights how the shortcode is used, which makes the video engaging and easy to follow.
Video Design - The video's design clearly shows how the shortcode works to provide travelers with destination information. This makes it easy for the viewer to understand the product's functionality and benefits. The clean design of the video reflects the simplicity of the shortcode and the ease with which it can be implemented, providing a welcoming and informative tone.
Trimble Performance Portal is a solution that helps businesses improve fuel consumption through data analysis. This video is designed to introduce this solution and its benefits.
Video Design - The video is an Explainer Storytelling Video for Landing Page that showcases the performance portal and its capabilities. It features simple graphics and animations, such as a man looking at a truck and a line graph, with a friendly, approachable tone. The graphics are clean and modern, reflecting the brand identity. These visual elements work together to create a visually engaging and informative video.
The visuals are carefully chosen to highlight the benefits of the performance portal, showcasing how it can help businesses gain valuable insights into their driving behavior. The narrative, presented through the animated visuals, emphasizes the challenges faced by businesses when it comes to optimizing their drivers' performance. The video concludes by introducing the performance portal and highlighting its potential to improve driving behavior and reduce fuel consumption. The clean and modern design style, combined with the engaging narrative, effectively conveys the key messages of the video. This makes the content easily understandable and memorable for the viewer.
Comarch is a company that offers a wide range of digital solutions to businesses. This video is designed to help viewers understand the benefits of using Comarch's loyalty solutions for businesses in the oil and gas industry.
Video Design - The video uses a clean and modern design style. It features a series of colorful illustrations and animations, with a focus on using bright and eye-catching color palettes. The video uses a friendly and approachable tone that makes it engaging and easy to watch, it is a classic Explainer Storytelling Video.
The visual design is effective in communicating the objective of the video. The colorful and engaging illustrations help to capture the viewer's attention, while the simple animation style makes the information easy to understand. The tone of the video is upbeat and positive, which helps to create a sense of excitement around the benefits of Comarch's loyalty program. The animation style and graphics make it clear the video targets both businesses and end customers.
1Password Developer Tools is a password management service for developers, that helps you protect your secrets and simplifies development workflows. This video is designed to introduce the audience to the product.
Video Design - The video uses a minimalistic style, simple line drawings, and an Explainer Storytelling Video for SaaS. It has a dark background and white lines, with color used sparingly. The design incorporates animations that help to illustrate the key features of the product. The color palette, with shades of pink, green, and blue, gives the video a subtle modern feel.
The video utilizes simple line drawings that are easy to understand, making it engaging and easy to follow. The overall design is clean and professional, effectively communicating the value proposition of the product. The goal is to introduce developers to the product, demonstrating how it can make development workflows more secure and efficient. The tone is confident and informative.
Amplitude is a product that helps product managers, data analysts, and developers collaborate on analytics. This video is designed to showcase the power of Amplitude and how it can be used to make data-driven decisions.
Video Design - This video is a compelling Explainer Storytelling Video for SaaS that uses a simple and effective animation style. The video features a vibrant color palette and minimalist graphics, making it engaging for viewers. The animation is fluid, the characters are well-designed, and this helps create an immersive experience. This type of design is ideal for communicating complex concepts in a clear and concise way.
The video uses a narrative to illustrate the power of Amplitude and how it can be used to drive positive change. The use of a personal story helps connect with the viewer on an emotional level, making the video more relatable. The video's overall tone is upbeat and optimistic, which is appropriate for a company that is selling a product that can help businesses achieve their goals. The visual design and narrative of the video effectively convey the message that Amplitude is a powerful tool that can help businesses make smarter decisions.
Avantor Services provides comprehensive biological research sample and manufactured product management services. The video is designed to introduce the company and its capabilities.
Video Design - Avantor utilizes a modern design style with a focus on a clean and minimalist aesthetic. A predominantly white background enhances the clarity and readability of the visual elements, providing a stark contrast to the vibrant blue and green colors used for text and icons. The video features a combination of simple animated line drawings, creating a distinct visual identity for the brand. This minimalist visual style, combined with the simple yet compelling narrative, creates a strong Explainer Storytelling Video that effectively communicates the company's message.
The visual style of the video aligns seamlessly with its objective, emphasizing Avantor's commitment to meticulous care and expertise in managing biological research samples. The video's narrative, coupled with the graphic style, conveys the message that Avantor understands the importance of preserving the integrity and value of the samples. The video's overall tone is one of confidence and trustworthiness, reflecting Avantor's commitment to providing high-quality services for its clients.
FAQ
How can explainer videos help me achieve my specific marketing objectives?
Explainer videos clarify complex ideas, highlight product benefits, and engage viewers, driving conversions and brand awareness.
What are the key elements of a successful explainer video?
Successful explainer videos combine clear messaging, engaging visuals, compelling narratives, and strong calls to action, tailored to the target audience.
What are the different animation styles used in explainer videos, and which one is right for my brand?
Diverse animation styles, including 2D, 3D, motion graphics, and whiteboard, offer unique strengths. The right style depends on brand, message, and audience.
What is the typical production process for an explainer video?
A typical production process includes pre-production (scripting, storyboarding), production (animation, voiceover), and post-production (editing, sound design), with client feedback throughout.
How can I find a reputable explainer video production company?
A reputable production company demonstrates a proven track record, diverse portfolio, transparent pricing, and a collaborative approach.
What is a reasonable budget to allocate for a high-quality explainer video?
High-quality explainer videos typically range from $1,000 to $6,000, depending on complexity, length, and features.
How can I incorporate my existing brand assets into the explainer video?
Existing brand assets, such as logos, color palettes, and fonts, can be seamlessly integrated to maintain brand consistency.
What are some best practices for scripting an explainer video?
Effective scripts are concise, focused, conversational, and include a clear call to action, emphasizing key benefits.
How can I adapt successful explainer video examples to fit my company's needs?
Adapting successful examples involves identifying resonant elements and tailoring them to fit specific brand and message requirements.
How can I ensure my explainer video resonates with my target audience?
Target audience research ensures the video's message, style, and tone resonate effectively, maximizing impact.
How can I use storytelling techniques to make my explainer video more compelling?
Storytelling techniques, such as relatable characters and clear conflicts, create memorable and impactful narratives.
What are the different ways I can use an explainer video in my marketing funnel?
Explainer videos can be used across the marketing funnel, from awareness building on social media to driving conversions on landing pages.
How long should my explainer video be to keep viewers engaged?
Optimal video length is typically under two minutes to maintain viewer engagement and deliver information effectively.
What are the common mistakes to avoid when creating an explainer video?
Common mistakes include jargon, overly complex visuals, and weak calls to action. Clarity and compelling narratives are crucial.
How can I use an explainer video to increase conversions on my website?
Strategic placement on websites and landing pages maximizes an explainer video's potential to increase conversions and engagement.
How to plan and optimize Explainer Storytelling Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used compelling visuals and clear, concise messaging to explain complex medical procedures in an easy-to-understand way, leading to a 15% rise in patient inquiries.
Actionable: Simplify complex information through clear visuals and concise messaging.
Targeted Messaging: "Know your audience and you will know how to reach them." - Merrill R. Chapman. Advids used this approach for an e-commerce client. We created targeted explainer videos for different customer segments, resulting in a 10% increase in conversion rates.
Actionable: Tailor content to specific audience segments for maximum impact.
Strategic Simplicity: "Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple." - Richard Branson. Advids embraced this philosophy for a non-profit client. We distilled their mission into a concise and emotionally resonant explainer video, boosting donations by 25%.
Actionable: Communicate core message clearly and concisely for better audience engagement.
Authenticity in Branding: "Products are made in the factory, but brands are created in the mind." - Walter Landor. Advids applied this wisdom for a food and beverage client. We developed an explainer video that showcased the brand's story and values, resulting in a 12% increase in brand awareness.
Actionable: Build strong brands by communicating authentic stories and values.
Iterative Improvement: "The most damaging phrase in the language is, 'It's always been done this way.'" - Grace Hopper. Advids embodies this principle. We constantly analyze video performance data and use it to refine our approach, ensuring continuous improvement for our clients. For a real estate client, this iterative approach resulted in a 18% increase in lead generation through their explainer video.
Actionable: Continuously analyze and improve content based on performance data.
Why Advids for Explainer Storytelling Video?
At Advids, we transform your ideas into engaging and effective animated experiences. Specializing in high-quality, original Explainer Storytelling Video, we blend creative storytelling, cutting-edge technology, and a proven track record to achieve exceptional results for your business.
Crafting Your Unique Animated Story:
Customized Explainer Storytelling Video Solutions: From explainer videos and character animations to any other type of Explainer Storytelling Video, we tailor solutions to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action. Cutting-Edge Explainer Storytelling Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
Expertise You Can Trust:
12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes Explainer Storytelling Video effective. Out of these, over 315 have been specifically Explainer Storytelling Videos. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust us to bring their stories to life. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.
A Collaborative Partnership:
Collaborative Process: From concept to completion, you're actively involved, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Explainer Storytelling Video.
Ready to unlock the potential of Explainer Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Explainer Storytelling Video?
An Explainer Storytelling Video is a concise and engaging video that uses storytelling techniques to explain a product, service, or concept in a clear, memorable, and emotionally resonant way. It combines the power of storytelling with the clarity of explanation, making complex information more relatable and impactful.
Explainer Storytelling Videos are used across various industries to educate audiences, promote products, build brand awareness, and drive conversions. They are particularly effective for explaining complex concepts, showcasing product benefits, and communicating a company's mission and values.
What do top Explainer Storytelling Videos have in common?
2D Animation - A visually appealing and cost-effective option for explainer videos.
Motion Graphics - A dynamic and engaging way to convey information visually.
Whiteboard Animation - A unique and engaging style that creates a sense of discovery.
Mixed Media - A versatile approach that combines different visual styles for a more dynamic experience.
Live Action - A realistic and authentic way to showcase products or services in action.
Stock Footage - A cost-effective way to add visual interest and context to your video.
Storyboarding - A crucial step in planning your video's narrative and visuals.
Voiceover - A professional voiceover can enhance the impact and clarity of your message.
Call to Action - A clear and concise call to action encourages viewers to take the next step.
Target Audience - Understanding your audience is key to creating a compelling story.
Brand Consistency - Maintaining a consistent visual style and messaging across all platforms.
What makes Explainer Storytelling Video effective?
A captivating way to engage viewers and make information more memorable is a key aspect of Explainer Storytelling Videos. They are driven by a clear narrative structure, compelling characters, and visually appealing visuals. This combination creates a powerful and engaging experience that resonates with the audience.
A fundamental approach to creating effective Explainer Storytelling Videos is to understand your target audience and their needs. By crafting a story that resonates with their interests and challenges, you can create a deeper connection and make your message more impactful. This understanding leads to a more effective video that drives engagement and achieves your desired outcomes.
How long should your Explainer Storytelling Video be?
A crucial aspect of creating effective Explainer Storytelling Videos is determining the ideal length. The length of your video should be driven by the complexity of the information you are conveying and the attention span of your target audience.
Key Strategy for Determining Ideal Length
A key strategy for determining the ideal length is to consider the platform where your video will be shared. For example, a video for social media platforms like Instagram or TikTok should be shorter and more concise than a video for YouTube or your website. The goal is to keep viewers engaged and prevent them from losing interest.
Pre-Production Considerations
What is the primary goal of your video?
What is the target audience for your video?
How complex is the information you are explaining?
What is the ideal length for your chosen platform?
What is the budget for your video production?
What is the timeline for your video production?
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How to create Explainer Storytelling Videos?
Creating effective Explainer Storytelling Videos involves a well-defined process that ensures a cohesive and impactful final product. The creation process involves planning, scripting, designing, and producing a video that effectively communicates your message and engages your audience.
Key Strategy: Focus on Storytelling
A key strategy for creating effective Explainer Storytelling Videos is to focus on storytelling. By crafting a compelling narrative that resonates with your audience, you can make your message more memorable and impactful. This approach leads to a video that not only explains your product or service but also connects with viewers on an emotional level.
Pre-Production
Define your target audience: Understanding your audience's needs, interests, and pain points is crucial for crafting a relevant and engaging story.
Develop a compelling story: Create a narrative that captures attention, builds interest, and delivers your message in a memorable way.
Create a storyboard: Visualize the flow of your video by creating a storyboard that outlines key scenes, transitions, and visual elements.
Choose a visual style: Select a visual style that aligns with your brand and resonates with your target audience. This could include animation, live-action footage, or a combination of both.
Write a script: Craft a clear and concise script that effectively conveys your message and engages the viewer.
Select a voiceover artist: Choose a voiceover artist whose tone and style complement your video's message and visual style.
Production
Animate or film your video: Bring your storyboard and script to life by animating or filming your video according to your chosen visual style.
Add sound effects and music: Enhance the emotional impact and engagement of your video by incorporating appropriate sound effects and music.
Edit your video: Refine your video by editing the footage, adding transitions, and ensuring a smooth and engaging flow.
Add a call to action: Encourage viewers to take the next step by including a clear and compelling call to action at the end of your video.
Optimize for different platforms: Ensure your video is optimized for different platforms, such as YouTube, Facebook, and Instagram, by adjusting the aspect ratio and file size as needed.
Visualizing the Customer Journey
An Explainer Storytelling Video acts as a visual roadmap, guiding viewers through the customer journey much like a well-structured map guides a traveler. Each scene in the video can represent a different stage, from initial awareness to post-purchase satisfaction. By showcasing a relatable protagonist navigating these phases, you create an Emotional Connection and Build Trust with your audience.
For instance, imagine a protagonist struggling with a common problem your target audience faces. As they discover and use your product, their frustration turns to relief and satisfaction. This resonates with viewers facing similar challenges, fostering empathy and building a connection. Demonstrating how your product provides solutions at each touchpoint, addressing potential pain points and highlighting key benefits, allows viewers to envision themselves seamlessly incorporating your offering into their own lives. This subtle guidance makes the customer journey feel intuitive and effortless, ultimately leading them towards a purchase decision.
Crafting Winning Explainer Videos
Crafting a winning Explainer Storytelling Video requires a strategic blend of compelling narrative, targeted messaging, and meticulous execution.
Firstly, deeply understand your target audience. Go beyond basic demographics and delve into their needs, pain points, and motivations. Conduct surveys, analyze social media conversations, and even conduct interviews to gain valuable insights. This understanding will allow you to tailor your message effectively.
Next, develop a clear and concise storyline that resonates with your audience, engaging them both emotionally and intellectually. Think of it like a movie script – it needs a beginning, middle, and end, with a clear narrative arc. Showcase the Value Proposition of your product or service, emphasizing its unique advantages and solutions. Finally, incorporate a strong call to action, clearly guiding viewers towards the desired outcome, whether it's a purchase, sign-up, or further engagement.
Explainer Video Styles for Your Launch
Explainer Storytelling Videos come in various formats, each with its own strengths and ideal use cases.
Animated Explainer Videos are perfect for simplifying complex concepts. They use vibrant visuals, engaging characters, and even metaphors to Capture Attention and enhance understanding. Imagine explaining a complicated software feature through a simple analogy using animated characters – it becomes much more accessible and memorable.
Live Action Explainer Videos excel at showcasing products or services in a real-world setting. By featuring real people using your product, you Build Trust and Credibility through relatable scenarios.
Motion Graphics Explainer Videos, with their dynamic visuals and concise messaging, are ideal for conveying information quickly and effectively, particularly on social media platforms.
Whiteboard Explainer Videos offer a unique approach, explaining processes or concepts step-by-step, creating a sense of discovery and learning as the visuals are drawn in real-time.
Screencast Explainer Videos are perfect for Software Demos and tutorials, providing clear instructions and guiding users through specific functionalities.
Unlocking the Power of Explainer Videos
Choosing the right type of Explainer Storytelling Video is crucial for maximizing its impact.
Launching a complex software product? A Screencast Explainer Video can provide a clear walkthrough of its features and functionalities. Imagine guiding users through the interface, highlighting key features, and demonstrating how to perform specific tasks – it's like having a personal tutor right on their screen.
Building Brand Awareness and connecting with a younger audience? An Animated Explainer Video with its vibrant visuals and engaging characters might be the perfect fit. Think of a fun, character-driven story that explains your brand's mission and values in a way that resonates with your target demographic.
Showcasing a physical product in action? A Live Action Explainer Video can effectively demonstrate its benefits and real-world applications. Imagine showing real people using your product in their everyday lives, highlighting its Ease of Use and tangible benefits.
Explaining complex processes or concepts in a simple and engaging way? A Whiteboard Explainer Video can be highly effective. Think of visually breaking down a complex process into simple steps, drawing each step on a whiteboard as you explain it – it's like a visual lecture that's both informative and engaging.
Crafting Captivating Explainer Videos
Creating a High-Quality Explainer Storytelling Video
Creating a high-quality Explainer Storytelling Video requires a meticulous approach, focusing on both technical excellence and compelling storytelling.
Key Steps to Success:
Define a clear objective. What do you want your video to achieve? Educate your audience? Persuade them to take action? Drive conversions? Having a clear objective will guide your entire video creation process.
Conduct thorough research. Understand your target audience's needs, interests, and pain points. This will help you tailor your message and create a video that truly resonates with them.
Craft a compelling narrative. Engage your audience emotionally and intellectually. Think of it like a mini-movie – it needs a captivating story that keeps viewers hooked from beginning to end.
Invest in professional visuals. Whether it's animation, motion graphics, or live action footage, high-quality visuals are essential for creating a professional and engaging video.
Incorporate a strong call to action. Clearly guide viewers towards the desired outcome. Tell them what you want them to do next – visit your website, make a purchase, sign up for a newsletter.
Optimize for different platforms. Ensure your video is mobile-friendly, loads quickly, and provides an optimal viewing experience across all devices and platforms.
Track and analyze key metrics. Monitor views, engagement, and conversions to refine your strategy and maximize impact.
B2B Video Storytelling: Engage and Convert
Explainer Storytelling Videos can be a game-changer for B2B marketing, offering a dynamic and engaging way to connect with potential clients and drive business growth.
Craft Compelling Narratives that resonate with B2B decision-makers. Address their specific needs and challenges. For example, if you're targeting CEOs, focus on how your product can improve efficiency and boost profitability.
Showcase your expertise and thought leadership. Address industry pain points and offer innovative solutions. You could create a video that explains a complex industry trend and positions your company as a thought leader in that space.
Build trust and credibility. Feature customer Testimonials or case studies that demonstrate the tangible benefits of your offerings. Imagine showcasing a client who achieved significant success after implementing your solution – it's a powerful way to build trust and credibility.
Use a clear and concise call to action. Encourage viewers to take the next step, whether it's requesting a demo, downloading a white paper, or scheduling a consultation.
Boost Sales with Explainer Videos
Explainer Storytelling Videos can be a powerful tool for boosting sales and conversions by effectively communicating your value proposition and motivating viewers to take action.
Craft a compelling narrative that highlights the key benefits of your product or service. Focus on how it solves customer pain points and improves their lives. For example, if you're selling a productivity tool, show how it can help users save time and reduce stress.
Use visuals that Showcase Your Product or service in action. Demonstrate its features and benefits in a clear and engaging way. You could use screen recordings to show how your software works or create animations to illustrate complex concepts.
Incorporate a strong call to action. Clearly guide viewers towards the desired outcome, whether it's making a purchase, signing up for a free trial, or requesting a demo. Make it easy for them to take the next step.
Optimize your video for conversions. Ensure it's mobile-friendly, loads quickly, and includes a clear and concise call to action.
Unlocking Video Power: Benefits for Product Launches
Explainer Storytelling Videos offer a multitude of benefits for businesses across industries, enhancing brand awareness, boosting engagement, and driving conversions.
Explain complex products, services, or concepts in a captivating and easily digestible way. Imagine explaining your innovative new technology in a way that's both informative and entertaining – videos can make even the most complex topics easy to understand.
Enhance your Content Marketing efforts. Make your website, social media, and email marketing more engaging and effective. Videos can be used to repurpose blog posts, create social media ads, and even personalize email campaigns.
Improve your SEO ranking. Increase website traffic and engagement metrics. Search engines love video content, and incorporating videos into your website can boost your search engine rankings.
Boost lead generation. Capture contact information through gated video content or calls to action. You could offer a valuable piece of content, like an ebook or webinar recording, in exchange for viewers' email addresses.
Increase sales and conversions. Effectively communicate your value proposition and motivate viewers to take action. Videos can be used to showcase product demos, highlight customer testimonials, and Drive Sales directly.
Unlocking Video Success: Measuring Your Impact
Measuring the success of your Explainer Storytelling Videos is crucial for understanding their impact and optimizing your video marketing strategy.
Go beyond vanity metrics like views and likes. Focus on key performance indicators (KPIs) that align with your business goals. If your goal is to increase brand awareness, you might focus on metrics like reach and engagement.
Track metrics such as watch time, completion rate, and engagement rate (likes, comments, shares). These metrics can tell you how engaged your audience is with your video content. For example, a high completion rate indicates that viewers are finding your video valuable and engaging.
If your goal is lead generation, monitor the number of leads captured through calls to action within the video or on Landing Pages where the video is embedded. You can track how many viewers clicked on your call to action and submitted their contact information.
For sales conversions, track the number of purchases or sign-ups that can be attributed to viewers watching your Explainer Storytelling Video. You can use tracking links or UTM parameters to measure the impact of your video on sales.
Use analytics platforms like YouTube Analytics or Vimeo Analytics to gather data and gain insights into viewer behavior. These platforms provide detailed data on viewer demographics, watch time, engagement, and more.
Crafting Compelling Explainer Videos
Creating Effective Explainer Storytelling Videos
Creating an effective Explainer Storytelling Video requires careful planning and attention to detail, ensuring your message resonates with your target audience and achieves your desired outcomes.
Key Elements for Success:
Clearly define your target audience. Tailor your message to their specific needs, interests, and pain points. For example, if you're targeting millennials, you might use a more casual and humorous tone than if you were targeting baby boomers.
Craft a compelling storyline. Capture attention, evoke emotion, and effectively communicate your key message. Think of it like a mini-movie – it needs a beginning, middle, and end, with a clear narrative arc.
Choose a visual style that aligns with your brand identity and resonates with your target audience. Whether it's animation, live action, or a combination of styles, your visuals should be consistent with your brand and appealing to your target audience.
Incorporate a clear and concise call to action. Guide viewers towards the desired outcome. Tell them what you want them to do next – visit your website, make a purchase, sign up for a newsletter.
Optimize your video for different platforms and devices. Ensure it's mobile-friendly, loads quickly, and provides an optimal viewing experience across all channels.
Case Study: Airbnb's "Live There" Campaign
Objective: To build social proof and trust for Airbnb by showcasing real customer experiences and positive reviews.
Strategy: Airbnb launched a campaign featuring a series of Customer Testimonial Videos. The videos featured real Airbnb users sharing their personal experiences and highlighting the positive aspects of using the platform. The videos were designed to be authentic and relatable, showcasing the diverse range of experiences Airbnb offers.
Results: The campaign was successful in building social proof and trust for Airbnb.
Increased bookings: Airbnb saw a significant increase in bookings following the launch of the campaign.
Improved brand perception: The campaign helped to improve Airbnb's brand perception among potential users.
Enhanced user engagement: The campaign led to increased user engagement on Airbnb's social media channels.
Key Takeaways: Airbnb's success demonstrates the power of customer testimonials in building social proof and trust. By showcasing real customer experiences, Airbnb was able to effectively communicate the value of their platform to potential users.
Case Study: How Airbnb Leveraged Customer Testimonials to Build Social Proof
The Challenge: Airbnb, a global online marketplace for lodging, wanted to build trust and credibility among potential users. The company needed to demonstrate the positive experiences of existing customers to encourage new users to book accommodations through its platform.
The Solution: Airbnb implemented a strategy of showcasing customer testimonials in video format. These videos featured real Airbnb users sharing their positive experiences with the platform, highlighting the convenience, affordability, and unique travel opportunities offered by Airbnb.
The Results:
Increased Bookings: The Customer Testimonial Videos contributed to a significant increase in bookings on the Airbnb platform.
Improved User Engagement: The videos fostered a sense of community and connection among Airbnb users, leading to increased engagement with the platform.
Enhanced Brand Reputation: The positive testimonials helped to build a strong brand reputation for Airbnb, reinforcing its commitment to providing exceptional customer experiences.
Key Takeaways: Airbnb's success demonstrates the effectiveness of customer testimonials in building social proof. By showcasing real user experiences, the company effectively addressed potential concerns and encouraged new users to trust the platform.
Case Study: How a 30-Second Video Increased Sales for GoDaddy
The Challenge
GoDaddy, a leading domain registrar and web hosting company, wanted to generate excitement and demand for its new website builder, GoDaddy Websites + Marketing.
The Solution
GoDaddy created a 30-second explainer video showcasing the ease of use and powerful features of its new website builder. The video was distributed across various channels, including social media, email marketing, and their website.
The Results
Increased Website Traffic: The video drove a significant increase in website traffic, with a 20% jump in visits to the GoDaddy Websites + Marketing landing page.
Boosted Lead Generation: The video resulted in a 15% increase in lead generation for the new website builder.
Enhanced Brand Awareness: The video helped GoDaddy reach a wider audience and increase brand awareness for its new product.
How explainer storytelling video examples are curated?
We dove deep into explainer storytelling videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer storytelling videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Evaluating the video's ability to evoke emotion and connect with the audience. 7.Clarity and Simplicity Determining if the core message is easily understood and memorable. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer storytelling video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
