30 Explainer Storytelling Video Examples For Effective Promotion

1. Feadship

Dive into the future of yacht management with Feadship's POLESTAR, a revolutionary remote monitoring system. This explainer storytelling video uses a clean and minimalistic animation style, effectively communicating the seamless connection between a yacht's onboard systems and Feadship's support team. The visual representation of data optimization, showing a yacht's complex engine room, offers a glimpse into the future of data-driven yacht maintenance.

POLESTAR not only enhances efficiency by shifting from reactive to preventative maintenance, reducing downtime and cost, but also prioritizes the user experience with robust privacy controls. The owner decides when, where, and how data is shared, ensuring a secure and personalized experience. This beautifully produced video showcases Feadship's commitment to innovation, maximizing yacht value throughout its lifetime and promising peace of mind for all onboard.

2. Wartsila Motion Graphics Explainer

Connecting data for improved decision-making takes center stage in this Branded Storytelling Video showcasing Wartsila's fleet optimization. The video's dynamic blend of 2D and 3D animation coupled with smooth transitions paints a vivid picture of a comprehensive solution. The visual metaphors of connecting dots and radar screens certainly grabs the attention of maritime professionals seeking innovative tools.

This short film goes beyond a mere product demonstration. The software interface is briefly showcased, focusing on how Wartsila Voyages simplifies the complex maritime ecosystem. The videos modern aesthetics, and its fast-paced information delivery highlights the promise of enhanced, optimized, and streamlined fleet operations for shipping companies.

3. AlayaCare 2D Explainer Animation

Immediately apparent is AlayaCare's understanding of home care agency challenges, effectively conveyed in their video. It quickly moves past generic product pitches to pinpoint the real frustration: time wasted on repetitive tasks. This focused approach immediately grabs attention.

The presentation shines in its clarity, visually breaking down complex solutions into digestible segments, highlighting time-saving automation tools for client management and scheduling. As an Explainer Storytelling Overview Video, it excels at communicating value and sparking interest in how AlayaCare can free agencies to prioritize genuine care and growth.

4. Jacada Animated Story Explainer

Showcasing Autonomous CX, Jacada's recent video reimagines customer engagement through the lens of everyday life. Instead of technical jargon, it grounds the concept in Buddy's diminishing walks, a charming symbol of how traditional customer service can steal precious time. This creative approach instantly connects with viewers on an emotional level, making the promise of efficiency feel genuinely desirable and deeply relevant to businesses seeking better customer relationships.

By adopting an explainer storytelling explainer video format, Jacada moves beyond mere product demonstration. The narrative subtly educates the audience about the value proposition a blend of virtual assistance and human expertise that respects customer time and solves problems swiftly. This video serves as an inspiration, demonstrating how impactful video communication can transform complex tech concepts into engaging and relatable stories, prompting others to create similarly innovative content.

5. NICE Minimal Explainer Storytelling Video

Organizations seeking performance uplift should note NICE's fresh promotional strategy. It cleverly uses a narrative arc to highlight platform capabilities, focusing on problem identification and solution delivery rather than feature bombardment. The video format allows viewers to grasp immediately how NICE Performance Management adds practical value to daily workflows.

This method of product showcasing ensures viewers see the software in action and understand its different functionalities. As an explainer storytelling video, it makes a strong case for longer-form content when necessary, holding attention through relevant, topic-centered presentation. Targeting an audience actively seeking efficiency tools, the video's comprehensive nature becomes a strength, not a drawback.

6. Arctic Wolf 2D Motion Graphics Explainer Storytelling

This video's impactful visuals immediately draw you in. The innovative use of a seesaw to represent risk management is both insightful and effective, making a complex topic easily digestible. This Explainer Storytelling Presentation Video is aimed at businesses and IT professionals, making the message highly relevant.

Arctic Wolf Managed Risk is showcased brilliantly, with the platform diagram and security animations clearly demonstrating its capabilities. The concise and dynamic presentation keeps viewers engaged, leaving a lasting impression of the solution's effectiveness.

7. Veeva 2D Animated Explainer Video

Clinical research sites face significant technology hurdles. This explainer storytelling video masterfully uses animation to illustrate the chaos of juggling multiple systems. The clean, modern visuals immediately highlight the problem Veeva SiteVault addresses.

The video effectively demonstrates SiteVault's features, showing how it streamlines document exchange, eConsent, and other processes. Its clear explanation of benefits, coupled with the emphasis on ease of use and free setup, makes a strong case for adoption.

8. FIS 3D Animated Explainer Video

This Branded Storytelling Video cleverly illustrates the pain points of online shoe returns. The 3D animation vividly depicts the complexities, from delivery to the often-frustrating refund process. This visual approach effectively communicates the problem.

FIS's solution, featuring a unique token system, is showcased with clarity. The seamless in-store return process and minimized fraud are compelling selling points for retailers and e-commerce businesses seeking improved customer experiences.

9. R365

How does Restaurant365 simplify complex restaurant operations? This Explainer Storytelling Overview Video answers that question with engaging visuals and employee testimonials. The video's strength lies in its clear demonstration of the software's features, using data visualizations and screen recordings to showcase its impact on daily tasks.

The video effectively communicates the software's value proposition, highlighting its ease of use and positive impact on employee morale. It's a concise and impactful presentation that leaves viewers with a clear understanding of Restaurant365's benefits.

10. Wonolo Animated Explainer Storytelling Video

Efficient staffing solutions are now within reach. This explainer storytelling video cleverly uses animation to demonstrate Wonolo's user-friendly interface, highlighting its pre-screening of workers. The warehouse setting perfectly visualizes the problem Wonolo solves.

Bright visuals, a fast pace, and a clear narrative arc make the video highly engaging. Split-screen transitions add visual flair, while the yellow, teal, and beige color palette creates a positive atmosphere. Visit wonolo.com to find your next employee.

11. Intouch 2D Explainer Storytelling Video

Intouch Insight's video powerfully demonstrates the importance of customer experience. Data visualizations, such as bar graphs and pie charts, are used effectively to highlight the competitive landscape and the benefits of consistent service. The video clearly explains how InTouch Insight's mystery shopping services provide valuable third-party feedback and real-time data dashboards for efficient analysis. This Explainer Storytelling Explainer Video is a great example of how to communicate complex information simply.

The video's clean design and vibrant animation style make it engaging and easy to understand. The inclusion of a 25-year anniversary highlight adds credibility, and the clear call to action encourages viewers to learn more. The video effectively targets businesses seeking data-driven insights into customer experience.

12. AdHive Animated Marketing Explainer

Automating influencer marketing, the video emphasizes AdHives solution, an elegant alternative to the frustrating negotiation process. This Explainer Storytelling Presentation Video presents a seamless way for advertisers to engage with social media influencers through AI driven campaign management. The platforms use of AI is highlighted with visuals, making the message very clear and impactful.

Built on Ethereum smart contracts, AdHive's approach provides transparency and efficiency, allowing marketers to easily define target audience, describe products, and reserve their budget. AI modules monitor the process, ensuring compliance, and bloggers get rewarded with ADH tokens. The overall focus is on streamlining native video advertising, making it easy, efficient and insightful.

13. Olive

Healthcare's administrative challenges are vividly depicted in this Storytelling Animation Video. The 3D animation and motion graphics expertly convey complex concepts, making the information accessible and engaging. The video's fast pace keeps viewers hooked, and the use of visual metaphors, such as coins representing financial gains, enhances understanding.

Olive's AI-as-a-Service solution is presented with clarity, using concise visuals and mockups of the software's UI. The video's professional aesthetic and concise explanation of the solution's benefits leave a lasting impression. The video's 2 minutes 42 seconds runtime is ideal for conveying key information.

14. ManageEngine

Does your business struggle with the shift to remote work? This explainer storytelling video offers a compelling solution. The animation effectively uses icons to represent common remote work challenges, making abstract IT problems immediately understandable. ManageEngine's interface, shown via a simplified browser window, demonstrates its capabilities for remote IT support and automation.

The video's visual clarity is impressive. The transition from traditional office to distributed workforces is seamless, and the data visualization within the ManageEngine browser window is exceptionally clear. This makes the software's benefits easily grasped, even by non-technical audiences. For IT professionals and business managers, this is a must-see.

15. Moogsoft

A robotic cow mascot and vibrant animation instantly engage viewers in this explainer storytelling video. Relatable scenes of overwhelmed IT professionals effectively highlight the problem Moogsoft AI Ops solves.

The clear visualization of alert reduction and improved workflows makes the solution easily digestible, while the upbeat ending reinforces the positive impact. This concise video efficiently communicates its message.

16. Shiftgig

Igniting a smart manufacturing evolution, TIBCO's video vividly captures industrial transformation. Cleanroom visuals and robotic arms are powerful, instantly showcasing factory advancements. This Animated Ad Video effectively conveys the essence of data-driven manufacturing and streamlined processes. TIBCO's message transcends basic efficiency, inspiring a proactive approach to manufacturing intelligence. It's not merely about connecting devices, but sensing opportunities and acting decisively on analyzed data. The video emphasizes informed actions and real-time responses, painting an exciting picture for the future of interconnected, intelligent digital factories and offering a strong case for innovation.

17. Seagull Animated Business Explainer

Seagull's video powerfully demonstrates its labeling software. The Explainer Storytelling Explainer Video uses crisp isometric animation to showcase BarTender's features, from design to automated production, appealing to businesses struggling with inefficient labeling.

The video's strength is its clear demonstration of BarTender's scalability, appealing to businesses of all sizes. The user-friendly interface across devices and clear visuals make it a compelling example of effective explainer video marketing.

18. Avast

Patch management challenges are powerfully illustrated in this Explainer Storytelling Presentation Video. Isometric animation effectively visualizes system vulnerabilities and the seamless integration of Avast Patch Management's cloud console.

The video's clear demonstration of automated patching and compliance ensures viewers understand the solution's value. It successfully communicates the benefits of time and cost savings, while emphasizing protection against ransomware.

19. Codility

Codility's platform is showcased through a dynamic Branded Storytelling Video. The video's fast-paced visuals and clever use of motion graphics immediately capture attention, effectively highlighting key features.

Visual metaphors, such as the magnifying glass and pipeline, clearly communicate the platform's core functionality. The inclusion of client logos adds credibility, leaving a lasting impression of efficiency and success.

20. Comarch

High-impact visuals launch this Storytelling Explainer Video, showcasing the platform's potential. The animation's modern style and clear depiction of 5G integration within a stadium setting are particularly effective.

Comarch's platform is presented as a central solution, seamlessly connecting stakeholders. The video's user interface demonstration is clear, highlighting ease of use and integration. The concise narrative leaves a lasting impression.

21. Acronis

Sophisticated visuals immediately highlight the transition from complex problems to a streamlined solution. Acronis Cyber Protect Cloud, an integrated platform, is presented as a comprehensive answer for service providers, particularly MSPs and IT consultants. This explainer storytelling overview video concisely demonstrates the software's interface and benefits.

The video's efficient design and fast pace are highly effective. The platform's pay-as-you-go model and advanced features are clearly presented, showcasing its scalability and adaptability to diverse business needs, ultimately boosting recurring revenue and lowering client risk.

22. ProdPad

ProdPad's functionality shines in this concise explainer storytelling video. The animated pink ball cleverly navigates the software's interface, making complex features easily digestible. Its visual clarity simplifies the product development process.

The video's efficient design highlights ProdPad's collaborative tools and user-friendly dashboard. The seamless transitions and clear voiceover ensure viewers grasp the software's value proposition quickly. Start your trial today.

23. Deloitte

Banking's digital shift is powerfully illustrated in this Explainer Storytelling Explainer Video. The clever use of visuals, such as the inflection point graph and rocket icon, immediately captures attention, clearly communicating the complexities of choosing the right Fintech solution. The video's concise nature, in under a minute, makes it highly impactful.

Deloitte's Banking Suite is presented as the answer, highlighting its key features and the firm's expertise in guiding organizations through the transition. The step-by-step animation and use of icons effectively illustrate the process, delivering a faster time to market. The video clearly communicates the value proposition, emphasizing reduced risk and increased agility.

24. Tipalti

Efficient global payments are brilliantly showcased using connected icons. The explainer storytelling video's clean design simplifies complex processes, making it easily understood. Its visual clarity is a huge plus.

The animated logo and rotating globe are memorable, instantly communicating Tipalti's global reach and scalability. This video is perfect for finance professionals needing a quick overview of payment solutions. It's a highly effective example of concise, impactful communication.

25. SimplyCast

Using animation, Inform Travelers' Explainer Storytelling Presentation Video showcases its SMS service with remarkable clarity. The visual simplicity, focusing on the shortcode and confirmation, makes the process instantly understandable for travelers and businesses alike.

Its brevity and clear communication are key; viewers immediately grasp the service's functionality. The modern aesthetic and smooth transitions enhance its appeal, making it memorable and effective.

26. Trimble

Visual clarity is key; this Branded Storytelling Video expertly guides viewers through the Performance Portal's functionality. Data visualizations are exceptionally clear, illustrating the software's impact on fuel efficiency and environmental sustainability. The video targets transport companies and fleet owners, showcasing the software's value proposition effectively.

The intuitive design is immediately apparent, emphasizing the ease of use for both drivers and managers. The video's concise narrative and efficient pacing make the complex topic accessible, leaving a lasting impression of the software's potential for significant cost savings and environmental benefits.

27. Comarch

Intriguing visuals power this explainer storytelling video. The vibrant animation, featuring hand-drawn elements, immediately connects with the target audience. Numbered tips ensure easy comprehension of the watering techniques.

Comarch cleverly uses implicit branding, highlighting the benefits of healthy plant growth without explicitly pushing products. The visual metaphor of a watch emphasizes timely watering, and the overall cheerful tone makes the video highly engaging and memorable.

28. 1Password

Developer frustration with password management is vividly portrayed in this Explainer Storytelling Overview Video. The clever use of isometric animation, depicting interconnected cubes symbolizing passwords, instantly communicates the problem's complexity. GitHub integration and biometric authentication are showcased effectively.

The video's concise nature and clear narration successfully convey the value of 1Password Developer Tools, highlighting its cross-platform capabilities. The visuals are exceptionally clear, making complex concepts easily understandable.

29. Amplitude

This video powerfully illustrates the impact of energy access. The vibrant 2D animation and relatable storyline effectively convey the transformative power of electricity, showcasing a young boy's journey from limited resources to a brighter future. An Explainer Storytelling Explainer Video, it uses visual metaphors to enhance understanding.

The narrative's emotional resonance stems from its focus on opportunity and progress. The simple yet effective animation style, combined with a moderate pace, ensures the message is clear and engaging. The video implicitly encourages viewers to consider the importance of energy access for communities worldwide.

30. Avantor

Convenient healthcare is now at your fingertips. This explainer storytelling video clearly shows how telehealth simplifies accessing healthcare from home, using various devices like phones, laptops, and tablets.

The video's straightforward approach effectively communicates the ease of scheduling appointments, conducting virtual consultations, and submitting claims. It also highlights the safety protocols and the availability of support and advice without a clinic visit.

The Power of Narrative in Explainer Videos

Unpacking the unique power of narrative reveals why some explanations resonate deeply while others fade. Humans are wired for stories. They tap into our psychology creating an innate connection far beyond dry facts. This emotional engagement fosters trust and makes complex information stick. Great narratives transport viewers making them highly receptive to the message presented.

Through relatable characters viewers see themselves journeying through challenges. Visuals become more than mere illustrations; they are powerful metaphors simplifying intricate concepts. Animation excels here offering unique characterization and setting the perfect mood. This combination of seeing and hearing simultaneously also boosts memory processing according to cognitive science principles.

Why Advids for Explainer Storytelling Video?

At Advids, we transform your ideas into engaging and effective animated experiences. Specializing in high-quality, original Explainer Storytelling Video, we blend creative storytelling, cutting-edge technology, and a proven track record to achieve exceptional results for your business.

Crafting Your Unique Animated Story:

Customized Explainer Storytelling Video Solutions: From explainer videos and character animations to any other type of Explainer Storytelling Video, we tailor solutions to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action.
Cutting-Edge Explainer Storytelling Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.

Expertise You Can Trust:

12+ Years of Proven Success: With over 3400 successful projects, we deeply understand what makes Explainer Storytelling Video effective. Out of these, over 315 have been specifically Explainer Storytelling Videos.
Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust us to bring their stories to life.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our talent, creativity, and unwavering commitment to client satisfaction.

A Collaborative Partnership:

Collaborative Process: From concept to completion, you're actively involved, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Explainer Storytelling Video.


Ready to unlock the potential of Explainer Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explainer Storytelling Video?

An Explainer storytelling Video is a concise and engaging video that uses storytelling techniques to explain a product, service, or concept in a clear, memorable, and emotionally resonant way. It combines the power of storytelling with the clarity of explanation, making complex information more relatable and impactful.

Explainer storytelling videos are used across various industries to educate audiences, promote products, build brand awareness, and drive conversions. They are particularly effective for explaining complex concepts, showcasing product benefits, and communicating a company's mission and values.

What do top Explainer Storytelling Videos have in common?

Craft compelling explainer videos by focusing on these key elements for maximum impact.

Ideal Customer Profile - Deeply understand your audience's needs and pain points. Tailor your message to resonate with their specific challenges.

• Narrative Arc - Employ a classic three-act structure: setup, conflict, resolution. This creates a satisfying and memorable viewing experience.
• Engaging Storytelling - Evoke emotions through relatable characters and scenarios. Use humor or suspense to maintain viewer interest.
• Problem-Solution Fit - Clearly define the problem and showcase your solution as the perfect answer. Emphasize the transformation it provides.
• Key Features Highlight - Focus on the 3-5 most impactful features. Show how these features directly benefit the viewer.
• Visual Appeal - Use high-quality animation, motion graphics, or live-action footage. Maintain a consistent visual style.
• User Experience Flow - Visually demonstrate the ease of use. Guide viewers through a typical user journey.
• Clear Call to Action - Use strong verbs and create a sense of urgency. Make the next step obvious and easy.
• Success Stories - Showcase quantifiable results from satisfied customers. Use testimonials and case studies.
• Measurable Outcomes - Present data-driven results to demonstrate ROI. Use charts and graphs to visualize impact.

What makes Explainer Storytelling Video effective?

Explainer storytelling videos succeed by meticulously crafting a narrative arc with a clear beginning, middle, and end. Characters should be relatable and memorable, embodying the target audiences aspirations or frustrations. A compelling conflict directly addresses audience pain points, leading to a satisfying resolution showcasing the product/services benefits. A consistent visual style, using animation, motion graphics, and live-action footage strategically, enhances the narrative and aligns with the brand.

Deep audience research is crucial. This includes creating detailed audience personas, conducting thorough market research, and analyzing competitor videos. Eliciting an emotional response through carefully chosen visuals, music, and storytelling techniques that resonate with the audiences values and desires is key. Prioritizing visual metaphors and concise animations conveys complex information in an easily digestible manner.

Every scene should contribute to the core message, eliminating unnecessary elements to maintain viewer engagement. A compelling and strategically placed CTA seamlessly integrates with the narrative, guiding viewers towards the desired next step. Ultimately, creating an emotional connection that fosters brand loyalty and drives conversions is paramount.

How long should your Explainer Storytelling Video be?

Master explainer video length by aligning video type, target audience, and desired outcome for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many key points need coverage?
• What style best suits the message?
• Does the style match the platform?
• What's the video's conversion goal?
• Which funnel stage is targeted?

Explainer storytelling video length guide

How to create Explainer Storytelling Videos?

Craft compelling explainer storytelling videos that resonate deeply with your audience, driving engagement and conversions. Mastering the pre-production and production phases is key to creating impactful videos that achieve your business goals.

• Story Development - A strong narrative arc creates emotional connection, making the message memorable.
• Storyboard Creation - Detailed storyboards prevent costly revisions, ensuring a smooth production process.
• Visual Style Selection - A consistent visual style reinforces branding, creating a professional and cohesive feel.
• Scriptwriting - Concise, impactful scripting keeps viewers engaged, avoiding information overload.
• voiceover Casting - A professional voiceover artist adds credibility and emotional depth, enhancing the message.
• Video Animation/Filming - High-quality visuals are crucial for grabbing attention and maintaining engagement.
• Sound Design - Well-integrated sound enhances the emotional impact, creating a more immersive experience.
• Video Editing - Smooth transitions and pacing keep viewers hooked, maximizing message retention.
• Call to Action - A clear, concise CTA drives conversions, guiding viewers towards desired actions.
• Platform Optimization - Optimized videos reach wider audiences, maximizing views and engagement across platforms.

Scriptwriting for Explainer Videos

Ready to bring your explainer video ideas to life? A compelling script is the foundation of any successful video. Let's dive into the essentials of scriptwriting, crafting words that resonate with your audience and drive results. Remember, we're aiming for engaging video content that captivates from beginning to end.

Think of your favorite marketing explainer video examples. What makes them so effective? Often, it's the way they connect with the viewer on a personal level. We can achieve the same by focusing on a few key principles.

• Know Your Audience: Understanding your audience is paramount. What are their pain points? What language do they use? Tailor your message to resonate with their specific needs.
• Start Strong: Hook viewers immediately. A thought-provoking question or a bold statement can grab attention and set the tone for your video.
• Focus on Benefits: Don't just list features. Explain how those features translate into tangible benefits for the viewer. Showcase the transformation your product or service offers.
• Keep it Concise: Brevity is king. Every word should contribute to the overall message. Avoid jargon and get straight to the point.

Looking for inspiration? Check out some explainer video samples to see these principles in action. Even corporate explainer videos can benefit from a touch of personality. By incorporating storytelling and focusing on the "why," we can create scripts that truly connect with our audience. Remember, a well-crafted script is the heart of any successful explainer video.

The Importance of a Strong Narrative

A strong narrative elevates explainer videos from simple explanations to captivating stories. We want viewers to connect with our message emotionally, making it memorable and persuasive. Think about your favorite animated marketing videos or storytelling video samples – what makes them so effective? Often, it's the power of story.

A compelling narrative draws viewers in immediately, making them curious to see what happens next. It simplifies complex ideas, making them easy to understand and remember. By evoking emotions, a good story creates a deeper connection with the audience, building trust and credibility.

• A well-crafted narrative naturally fits the problem-solution framework , showcasing the value of our product or service.
• Introducing relatable characters allows viewers to see themselves in the story, strengthening the emotional bond.
• The tension of conflict and the satisfaction of resolution keep viewers invested until the very end.
• Explainer video examples often demonstrate how a strong narrative seamlessly integrates the call to action, making it feel natural and compelling.

video marketing examples prove that a compelling narrative is key to driving conversions . By focusing on the "why" behind our message, we create videos that resonate with viewers on a deeper level, making them more likely to take action.

The Explainer Video Production Process

Creating compelling explainer videos involves a collaborative journey, transforming your vision into engaging content. We work closely with you, ensuring every step aligns with your goals and resonates with your target audience. From initial brainstorming to final delivery, we're your partners in crafting videos that inform, entertain, and inspire.

Let's explore the key stages of our explainer video production process:

• Concept & Script: We start by understanding your objectives and target audience. We then develop a compelling narrative, crafting a script that captures attention and clearly communicates your message. Need inspiration? Explore top explainer video examples to see how storytelling brings ideas to life.
• Visuals & Sound: We bring your script to life through captivating visuals, whether through animation, live-action filming, or a blend of both. We select a professional voiceover artist and create a soundscape that enhances the emotional impact, making even short promotional videos truly memorable . Looking for a specific style? Check out animated explainer video examples to see the possibilities.
• Production & Refinement: We handle all aspects of production, from storyboarding and animation to sound design and editing. We believe in collaboration, seeking your feedback throughout the process to ensure the final video perfectly aligns with your vision. We optimize the video for various platforms, maximizing its reach and impact. Service explainer videos require a polished and professional touch, and we deliver just that.
• Delivery & Analysis: We provide the final video in the required formats, ready for distribution across your chosen platforms. But our work doesn't end there. We track key performance metrics, analyzing the video's impact and providing valuable insights to inform future strategies. This data-driven approach ensures continuous improvement and maximizes your return on investment.

By following this collaborative process, we create explainer videos that not only inform but also engage and convert.

The Role of Visuals in Explainer Videos

We've covered a lot, but let's dive into the heart of engagement: visuals. Think about your favorite storytelling video examples – what captivates you? It's the visuals. They instantly communicate complex ideas, evoke emotions, and create lasting impressions. The best explainer videos leverage this power, transforming explanations into captivating narratives.

Visuals aren't just decoration; they're essential for clarity and memorability. They simplify complex information, making it digestible. Strong visuals, like those in top animated marketing videos, grab attention and hold interest. Visual metaphors make abstract concepts relatable. Character development through expressive visuals brings stories to life. A consistent visual style, as seen in many brand explainer videos, reinforces brand identity.

• Visual storytelling: Show, don't just tell. Use visuals to enhance your narrative, not just illustrate it.
• Emotional resonance: Visuals evoke feelings and build rapport with your audience. Think about the impact of color, imagery, and animation style.
• Pacing and flow: Visuals guide the viewer's eye and control the pacing of your story. Smooth transitions and dynamic visuals keep viewers engaged.
• Platform optimization: Tailor your visuals for different platforms. What works on YouTube might not be ideal for Instagram.

Product explainer videos rely heavily on visuals to showcase features and benefits, making the product more desirable. By focusing on the visual aspects, we can create explainer videos that not only inform but also engage and inspire. Ready to elevate your videos? Let's explore how.

Reviewing Explainer Video Proposals

Let's talk about reviewing video proposals. This is where we bring our vision to life. Remember those inspiring storytelling video examples we discussed? Your chosen production partner should share that same passion for engaging narratives. A strong proposal demonstrates a deep understanding of your audience, your brand, and your goals.

Think about the impact of saas explainer video examples if you're in the software industry, or how 2d animation explainer video examples can simplify complex ideas . Does the proposal reflect this understanding?

• Does the proposal resonate with your target audience's needs and pain points? Look beyond the surface. Does the proposed narrative truly connect with their challenges and aspirations?
• Does the storyboard capture your attention and clearly communicate the message? A well-crafted storyboard is the blueprint for a successful video.
• Does the proposed visual style align with your brand identity and resonate with your target audience? Consistency in visuals builds brand recognition.
• Does the script balance concise video presentations with impactful storytelling? Every word should count, driving the narrative forward and engaging the viewer.

A solid proposal should also address practical considerations. Is the budget and timeline realistic? Does the production company have a proven track record of creating successful business explainer videos? Do they offer opportunities for feedback and revisions? These factors are crucial for a smooth and successful collaboration. Choose a partner who understands your vision and can bring it to life with creativity and expertise.

How explainer storytelling video examples are curated?

We dove deep into explainer storytelling videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explainer storytelling videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness .
6.Emotional Resonance Evaluating the video's ability to evoke emotion and connect with the audience.
7.Clarity and Simplicity Determining if the core message is easily understood and memorable.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explainer storytelling video examples 2024, n=14500 videos within duration <3 mintues, across industries.