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30 Narrative Commercial Video Examples To Boost Brand Storytelling

Orko Roy
Last updated
Sep. 14, 2025
Table of Contents
Narrative video Examples
FAQ

Imagine your SaaS platform effortlessly gaining traction. Visual stories drive sign-ups? For founders focused on growth, the real task extends beyond development; it's about articulating your platform's transformative potential through resonant narratives. Narrative commercials video examples offer a powerful pathway.

These are not just videos; they are strategic tools crafted to convert passive viewers into active, engaged users. By harnessing the art of storytelling within narrative commercials video examples, we can revolutionize your marketing strategy and unlock substantial growth for your SaaS venture. Let's examine inspiring examples that compel action.

Narrative video Examples

1. PARTSSOURCE

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Duration : 1 minute and 13 seconds

This medical equipment repair platform commercial from PARTSSOURCE masterfully tells a story of operational transformation, shifting healthcare facilities from reactive "firefighting" to proactive efficiency. Through engaging vector animation and dynamic UI/UX simulations, the video persuasively demonstrates how its streamlined platform simplifies complex maintenance workflows and empowers teams to optimize resources for superior patient care.
Why It Stands Out:

  • From Reactive Chaos to Proactive Efficiency:
  • The video opens by vividly illustrating the frustration of ad-hoc repairs with a "firefighting" metaphor, contrasting stressed teams with happy, efficient staff. This powerful visual narrative immediately establishes PARTSSOURCE as the solution that converts chaotic, reactive breakdowns into a controlled, proactive maintenance ecosystem.
  • Empowering Staff with Smart Service Sourcing:
  • Drawing compelling parallels to familiar consumer platforms like Uber and Amazon, the PARTSSOURCE platform empowers staff with intelligent service sourcing. The animation fluidly demonstrates how users can easily find and vet service providers by rating, distance, and price, facilitating faster repairs and better resource allocation.
  • Transparent Management for Unwavering Patient Care:
  • PARTSSOURCE brings unparalleled transparency to repair management, offering real-time tracking of in-progress jobs and clear financial overviews, including quantifiable savings. This commitment to clarity, combined with assured warranties, fosters trust and ensures medical equipment readiness, directly contributing to unwavering patient care.

    2. NordVPN App feature video

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    Duration : 15 seconds

    Shopping online risks are brought to life, not through abstract warnings, but a comically large credit card in a real store. This visual metaphor instantly communicates the overexposure of personal financial data without digital safeguards. It's a memorable, instantly relatable image, sidestepping technical jargon to connect with viewers on a visceral level.

    Subsequently, focus moves from the problem to the solution with seamless grace. An app feature video showcases the NordVPN interface, illustrating its straightforward functionality. The screen recording highlights the ease with which users can activate protection. This transition from vulnerability to empowerment is powerfully concise, solidifying the product's value as an essential digital tool for everyday online interactions.

    3. Pixel 7 Pro App visual video

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    Duration : 31 seconds

    Visual storytelling elevates as Google's Pixel 7 Pro reveals its prowess beyond mere snapshots. This app visual video showcases a gateway to richer experiences, where detail becomes the narrative. Features like Super Res Zoom and Macro Focus are not just tools, they are invitations to explore unseen perspectives, transforming ordinary scenes into extraordinary captures. It's about feeling more connected to moments, empowered by intuitive technology.

    Beyond impressive optics, the video subtly underscores seamless connection and simplified living. Magic Eraser and Live Translate aren't just features; they are enablers of creativity and understanding, removing barriers to expression and communication. Pixel 7 Pro steps forward as an intelligent ally, more than just a device, it's an inspiration, ready to enhance every user's journey with meaningful technology.

    4. GOMO by Singtel app walk through video example

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    Duration : 15 seconds

    Witnessing common signal struggles gets a cheerful, relatable spin through animation. The character's initial worried expression during a crucial moment captures the universal frustration of losing connectivity, making the technical challenge feel instantly human.

    Offering powerful reassurance, the impactful visual shift to a full signal icon demonstrates reliable coverage. This GOMO by Singtel piece provides a compelling app walk through video example, showcasing how simple visuals effectively convey a core benefit and inspire clear, persuasive content creation.

    5. Epicor app walk through video sample

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    Duration : 16 seconds

    This Intel Arc GPU product reveal CGI orchestrates a sleek, high-tech narrative around the Arc A770's cutting-edge performance and design innovation. Through dynamic 3D product visualization and captivating RGB lighting, the video differentiates the hardware, inviting viewers into an aspirational world of advanced gaming and computing prowess.
    Why It Stands Out:

  • Dynamic Design Through Advanced CGI"" The video opens with a meticulous reveal, utilizing state-of-the-art photorealistic rendering to showcase the ""Intel Arc A770""'s sleek form. Cinematic camera movements highlight every texture, presenting the GPU as an object of desire and engineering excellence, truly differentiating the product.
  • Illuminating Power with Kinetic Light Trails"" The ""Intel Arc A770""'s vibrant RGB lighting ignites and pulses, shifting through a spectrum of colors. Dynamic kinetic light trails artfully emanate from the card, serving as a powerful visual metaphor for its immense processing power and data flow. This spectacular display makes the GPU's raw energy palpable.
  • Crafting Aspirational Tech Brand Identity"" This commercial strategically positions the ""Intel Arc A770"" by prioritizing pure visual spectacle and an energetic soundtrack. Its high-end production and futuristic aesthetic cultivate an aspirational image, building emotional connection with enthusiasts, thereby solidifying the ""Intel Arc"" brand's premium status.

    6. Ryco app visual video sample

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    Duration : 30 seconds

    This 3D oil filter animation reveal by Ryco strategically transforms a routine engine component into a hero, showcasing its critical role in vehicle health. Through photorealistic CGI and a sophisticated "ghosting" effect, the video precisely deconstructs the engine environment, vividly proving Ryco oil filters meet or exceed OEM standards while protecting against wear.
    Why It Stands Out:

  • CGI Transparency: Revealing Precision Engineering:
  • The video utilizes a signature "ghosting" effect, allowing viewers to see inside a vehicle and its intricate engine. This seamless CGI transition, coupled with the precise procedural animation of the Ryco oil filter installation, visually emphasizes its perfect fit and advanced engineering, instantly conveying product quality and technical superiority.
  • Animated Evidence: Performance and Protection Explained:
  • Complex filtration benefits are distilled into easily digestible insights through synchronized narration and clear on-screen text. The animation compellingly demonstrates how Ryco filters capture the right-sized particles, maintaining engine performance and reducing wear, translating technical specifications into tangible protection for the vehicle owner.
  • Elevating Trust: OEM Standards & Brand Authority:
  • By explicitly stating that Ryco oil filters meet or exceed OEM expected service life and highlighting the "Supercars Official Filtration Partner" endorsement, the video builds undeniable brand authority. This strategic messaging, reinforced by the high-end production value, positions Ryco as a reliable and trustworthy choice for critical engine maintenance.

    7. ANZ Credit Card app feature video sample

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    Duration : 15 seconds

    The poignant animation of 'closed' signs flipping to 'open' instantly resonates, capturing the tumultuous journey many businesses have recently endured. This powerful acknowledgment sets the stage.

    It transitions to showcasing the ANZ Credit Card not just as a financial tool, but a deserved reward for perseverance and support through changing times. By demonstrating practical benefits.

    Benefits like savings and rewards tied to navigating volatility are highlighted, making this an insightful app feature video sample. It inspires creators by showing how empathy and function combine to motivate.

    8. ALPHA App presentation video

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    Duration : 1 minute and 41 seconds

    Navigating complex markets demands clarity; State Street "ALPHA" app presentation video delivers just that. It swiftly visualizes the common data chaos faced by portfolio managers, moving beyond simple feature descriptions to depict tangible problems. The video's animated metaphors of fragmented systems and spreadsheet overload vividly capture the pain points of disjointed information in investment management.

    Beyond just showcasing a platform, the video insightfully communicates "ALPHA"'s core value: unified data leading to streamlined workflows. It compellingly presents the idea of regaining control and achieving a holistic portfolio view, suggesting improved decision-making and reduced risk. This concise and visually driven app presentation video serves as a compelling example of how to articulate complex solutions with clarity and impact, making it inspiring for effective video communication strategies.

    9. Qlik Sense App walk through video

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    Duration : 2 minutes and 50 seconds

    AI-driven data analytics demo, this Qlik Sense video masterfully presents a modern cloud analytics platform, empowering users to drive real change by combining artificial intelligence with human intuition. It strategically showcases how its unique associative engine and intelligent features eliminate data blind spots, fostering a data-literate workforce capable of making deeper discoveries and bigger impacts.
    Why It Stands Out:

  • AI-Powered Discovery Unlocks Hidden Insights:
  • The Qlik Sense associative engine dynamically highlights related and unrelated data, offering "peripheral vision" to eliminate blind spots that traditional tools miss. Its AI-driven Insight Advisor generates context-aware visualizations and provides natural language query capabilities, accelerating deep data exploration.
  • Intuitive Analytics Empowers Every User:
  • Qlik Sense democratizes data analysis through smart data preparation, recommending associations between multiple sources with ease. Its responsive, touch-based interface and drag-and-drop analytics creation empower users to build interactive dashboards and uncover hidden insights, fostering a data-literate workforce.
  • Enterprise-Grade Flexibility for Governed Innovation:
  • Built on a high-performance, cloud-native architecture, Qlik Sense provides robust scalability, security, and governance for enterprise environments. Open APIs enable purpose-built extensions, embedded analytics, and custom applications that run anywhere, ensuring seamless integration and flexibility for complex needs.

    10. BDO Narrative commercials video

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    Duration : 1 minute and 5 seconds

    Captivating and unconventional, this Facebook Video Ad from BDO immediately challenges expectations! Ditching predictable accounting imagery, it uses kinetic typography and diverse visuals to redefine perceptions. The video smartly conveys that modern accounting is dynamic and forward-thinking, instantly grabbing viewer interest.

    BDO effectively communicates its expanded service offerings beyond traditional roles. From forensic investigations to supply chain optimization, the video highlights a firm embracing innovation. This narrative commercials video expertly positions BDO as not just accountants, but strategic partners equipped for today's complex business landscape.

    Ultimately, the video inspires a fresh perspective on the accounting profession itself. It serves as an engaging example for those looking to create impactful video content, demonstrating how to make complex topics relatable and exciting.

    11. Open International app visual video example

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    Duration : 3 minutes and 21 seconds

    Proactive utility customer engagement finds its blueprint in Open International's compelling explainer video, showcasing how Open Smartflex revolutionizes customer experience by anticipating needs before they arise. Through vibrant 2D animation, the video tells a human story of financial stress transformed into relief, demonstrating the power of AI-driven "Proactive Interactions" across a seamless omni-channel platform.
    Why It Stands Out:

  • AI-Driven Insights Anticipate Every Customer Need:
  • Open Smartflex masterfully utilizes AI-driven predictive analytics and smart workflow automation to foresee potential customer issues, like Lewis's impending bill payment challenge, enabling utilities to offer personalized solutions before problems escalate.
  • Unified Digital Experience Across All Touchpoints:
  • The animation clearly demonstrates Open Smartflex's omni-channel integration, showing how personalized messages are delivered via intuitive chatbots on platforms like SMS, WhatsApp, and Facebook Messenger, creating a consistent and accessible customer journey.
  • Building Trust and Relief Through Anticipatory Service:
  • By pivoting from reactive problem-solving to proactive support, Open International's solution alleviates customer frustration and provides financial relief, fostering stronger, more empathetic relationships that significantly enhance overall community quality of life.

    12. Appfolio app presentation video sample

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    Duration : 16 seconds

    Appfolio animated explainer simplicity showcases how focused property management software streamlines operations by meticulously removing unnecessary complexities. Through a vibrant animated cityscape, relatable character vignettes, and a standout visual metaphor, the video powerfully demonstrates Appfolios commitment to delivering precisely what users need, without superfluous distractions.
    Why It Stands Out:

  • Humanizing Property Management: Relatable Vignettes:
  • The video opens with lively 2D character animations depicting diverse individuals across a bustling apartment complex, each engaged in daily activities. This strategic visual storytelling makes Appfolio's software relevant to varied real-world scenarios, establishing an immediate, relatable connection with property managers and their diverse user base.
  • The Inflatable Man: A Playful Metaphor for Feature Bloat:
  • Appfolio ingeniously uses a "wacky waving inflatable tube man" as a humorous, universally understood symbol for superfluous features and software clutter. Its unexpected appearance and subsequent removal serve as a memorable visual punchline, dramatically illustrating Appfolios commitment to streamlined, essential functionality.
  • Appfolio's Clarity: Everything You Need, Nothing You Don't:
  • The narrative, from its clean visual design to the confident narration, masterfully builds toward Appfolios core promise. By visually demonstrating the elimination of unnecessary elements, the video reinforces that Appfolio delivers precisely what users require, fostering trust and clarity in its property management software solution.

    13. Instant Ink app presentation video example

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    Duration : 1 minute and 14 seconds

    Subscription ink service benefits are brilliantly articulated in this HP Instant Ink animated commercial, which strategically transforms the common frustrations of printer ownership into a narrative of effortless convenience and smart savings. Leveraging a clean motion graphics style, the video meticulously outlines a streamlined, subscription-based solution designed to offer absolute peace of mind for users.
    Why It Stands Out:

  • Automated Ink: Never Run Out Again:
  • Instant Inks core promise is visually reinforced through charming line-art animations of ink cartridges celebrating. The video clearly communicates that the HP Instant Ink service monitors ink levels and automatically ships replacements directly to your door, eliminating the anxiety and inconvenience of running out of supplies.
  • Smart Savings & Flexible Plans:
  • The animation uses engaging visual metaphors, like falling money icons, to highlight the significant cost savings (up to 50%) offered by the HP Instant Ink subscription. It emphasizes flexible, page-based plans, and the benefit of unused pages rolling over, empowering users to tailor their service to their actual printing needs without wastage.
  • Clear Communication Builds Trust:
  • HP Instant Ink masterfully simplifies a subscription model into a clear, 3-step process, utilizing a strong visual hierarchy with synchronized narration and on-screen text. This direct and transparent approach, devoid of clutter, builds immediate trust and assures viewers of the service's ease of adoption and worry-free operation.

    FAQ

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    What makes narrative commercials video compelling?

    Narrative commercials connect deeply by featuring relatable characters facing familiar situations. Audiences see themselves or their aspirations reflected fostering emotional bonds. This connection bypasses typical ad resistance making the brand feel more human trusted and inherently more memorable long term.

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    How do narratives enhance commercial video impact?

    Stories enhance impact by naturally holding viewer attention through conflict and resolution arcs. They create anticipation and payoff keeping eyes on screen longer than direct product features. This sustained engagement ensures key brand messages land effectively building stronger positive associations and increasing message retention significantly.

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    What design elements are key for this phrase?

    Key design elements include visual composition color palettes and lighting which build the story's world and mood. Sound design particularly music guides emotional response and pace. These elements must align perfectly with the narrative arc reinforcing themes and brand personality subtly yet powerfully for viewers.

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    How does production shape narrative in video commercials?

    Production shapes narrative by translating script into immersive visual and audio experience. Cinematography acting and editing choices determine pace realism and emotional intensity. Skilled production ensures the story feels authentic and compelling allowing viewers to lose themselves in the narrative and connect with the brand's message.

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    What marketing channels suit story-driven video content?

    Marketing channels favouring longer viewer dwell time and social sharing suit story driven content well. Platforms like YouTube pre roll ad formats social media feeds and dedicated landing pages allow narratives space to unfold. They leverage emotional engagement to encourage shares and deeper brand exploration by interested viewers.

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    Where are these videos most effective for brands?

    These videos are most effective for brands aiming to build long term loyalty and emotional connection. By telling a compelling story brands become more than products they become part of a feeling or identity. This fosters deep recall increases advocacy and creates enduring brand value beyond immediate sales metrics.

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    How do stories showcase application visuals effectively?

    Stories showcase application visuals effectively by integrating them naturally into a character's journey. Instead of mere screen recordings narratives show the *result* of using the app how it positively impacts a life solves a problem or enables a desired outcome demonstrating value within a relatable human context.

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    What narrative approaches highlight app features best?

    Narrative approaches highlight app features best by showing them in action within a character's problem solution arc. A feature becomes a tool the character uses to overcome an obstacle or achieve a goal. This demonstrates practical application and benefit making complex features understandable and desirable by showing their real world value.

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    How can video narratives present a new application?

    Presenting a new application via narrative involves introducing a character facing a challenge the app solves. The story follows their journey discovering and using the app showing its ease and impact step by step. This frames the app launch emotionally making its value proposition clear relatable and exciting for potential users.

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    What is the purpose of narrative in commercial videos?

    The core purpose of narrative in commercial videos is forging a powerful emotional connection with the audience. By engaging feelings stories make brands memorable foster trust and build a relationship with viewers. This emotional foundation is far more impactful than simply listing features driving preference and long term brand loyalty organically.


    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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