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30 Narrative Commercial Video Examples To Boost Brand Storytelling

Orko Roy
Last updated
Apr. 24, 2025
Table of Contents
Narrative video Examples
FAQ

Imagine your SaaS platform effortlessly gaining traction. Visual stories drive sign-ups? For founders focused on growth, the real task extends beyond development; it's about articulating your platform's transformative potential through resonant narratives. Narrative commercials video examples offer a powerful pathway.

These are not just videos; they are strategic tools crafted to convert passive viewers into active, engaged users. By harnessing the art of storytelling within narrative commercials video examples, we can revolutionize your marketing strategy and unlock substantial growth for your SaaS venture. Let's examine inspiring examples that compel action.

Narrative video Examples

1. PARTSSOURCE

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Duration : 1 minute and 13 seconds

Putting out urgent medical equipment fires drains valuable hospital resources. This video presents PARTSSOURCE, a unified platform acting as a vetted marketplace or command center, transforming chaos into a streamlined process and offering staff tangible relief.

Reducing repair time from days to hours directly impacts patient care and facility readiness. The video powerfully visualizes this shift, highlighting simplified workflows, transparent tracking, and significant cost savings. This makes a powerful app feature video example inspiring streamlined healthcare operations.

2. NordVPN App feature video

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Duration : 15 seconds

Shopping online risks are brought to life, not through abstract warnings, but a comically large credit card in a real store. This visual metaphor instantly communicates the overexposure of personal financial data without digital safeguards. It's a memorable, instantly relatable image, sidestepping technical jargon to connect with viewers on a visceral level.

Subsequently, focus moves from the problem to the solution with seamless grace. An app feature video showcases the NordVPN interface, illustrating its straightforward functionality. The screen recording highlights the ease with which users can activate protection. This transition from vulnerability to empowerment is powerfully concise, solidifying the product's value as an essential digital tool for everyday online interactions.

3. Pixel 7 Pro App visual video

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Duration : 31 seconds

Visual storytelling elevates as Google's Pixel 7 Pro reveals its prowess beyond mere snapshots. This app visual video showcases a gateway to richer experiences, where detail becomes the narrative. Features like Super Res Zoom and Macro Focus are not just tools, they are invitations to explore unseen perspectives, transforming ordinary scenes into extraordinary captures. It's about feeling more connected to moments, empowered by intuitive technology.

Beyond impressive optics, the video subtly underscores seamless connection and simplified living. Magic Eraser and Live Translate aren't just features; they are enablers of creativity and understanding, removing barriers to expression and communication. Pixel 7 Pro steps forward as an intelligent ally, more than just a device, it's an inspiration, ready to enhance every user's journey with meaningful technology.

4. GOMO by Singtel app walk through video example

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Duration : 15 seconds

Witnessing common signal struggles gets a cheerful, relatable spin through animation. The character's initial worried expression during a crucial moment captures the universal frustration of losing connectivity, making the technical challenge feel instantly human.

Offering powerful reassurance, the impactful visual shift to a full signal icon demonstrates reliable coverage. This GOMO by Singtel piece provides a compelling app walk through video example, showcasing how simple visuals effectively convey a core benefit and inspire clear, persuasive content creation.

5. Epicor app walk through video sample

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Duration : 16 seconds

Stepping beyond simple explanations, this video masterfully visualizes the intricate world of postbiotics. Its expertly crafted animation unfolds the concept with captivating clarity, providing an excellent app walk through video sample for breaking down complex science.

The powerful symbol of a unique fingerprint illustrates the distinct metabolic signature of Epicor Postbiotic, promising specific, reliable benefits. Underpinned by over a dozen published studies, this isn't just an ingredient; it's a scientifically validated approach to supporting immune and gut well-being, conveyed with compelling visual storytelling.

6. Ryco app visual video sample

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Duration : 30 seconds

Peering inside a car's intricate mechanical heart, this app visual video sample immediately reveals the complexity a crucial component protects. By vividly showing an engine's inner workings, it makes the role of the Ryco oil filter in maintaining health and system integrity profoundly clear.

This visual clarity builds significant confidence, underscoring the product's promise. Highlighting specific benefits like trapping particles and extending service life shows Ryco's commitment to reducing wear and ensuring longevity. It's an inspiring demonstration of investing in reliable protection for your vehicle's performance.

7. ANZ Credit Card app feature video sample

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Duration : 15 seconds

The poignant animation of 'closed' signs flipping to 'open' instantly resonates, capturing the tumultuous journey many businesses have recently endured. This powerful acknowledgment sets the stage.

It transitions to showcasing the ANZ Credit Card not just as a financial tool, but a deserved reward for perseverance and support through changing times. By demonstrating practical benefits.

Benefits like savings and rewards tied to navigating volatility are highlighted, making this an insightful app feature video sample. It inspires creators by showing how empathy and function combine to motivate.

8. ALPHA App presentation video

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Duration : 1 minute and 41 seconds

Navigating complex markets demands clarity; State Street "ALPHA" app presentation video delivers just that. It swiftly visualizes the common data chaos faced by portfolio managers, moving beyond simple feature descriptions to depict tangible problems. The video's animated metaphors of fragmented systems and spreadsheet overload vividly capture the pain points of disjointed information in investment management.

Beyond just showcasing a platform, the video insightfully communicates "ALPHA"'s core value: unified data leading to streamlined workflows. It compellingly presents the idea of regaining control and achieving a holistic portfolio view, suggesting improved decision-making and reduced risk. This concise and visually driven app presentation video serves as a compelling example of how to articulate complex solutions with clarity and impact, making it inspiring for effective video communication strategies.

9. Qlik Sense App walk through video

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Duration : 2 minutes and 50 seconds

Data storytelling reimagined in "Qlik Sense". Dynamic exploration replaces static reports, offering true data discovery. Intuitive navigation empowers users to interact deeply, with AI subtly guiding towards overlooked insights. It becomes less about reports, more about an evolving dialogue directly with your data's core narratives.

Uncover the profound stories within business data with newfound ease. "Qlik Sense" transforms everyone into an insightful analyst. The app walk through video illustrates not just power, but elegant design and true accessibility. More than mere analytics, it's an authentic push for data fluency across organizations, making sophisticated insights broadly attainable and genuinely inspiring.

10. BDO Narrative commercials video

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Duration : 1 minute and 5 seconds

Captivating and unconventional, this Facebook Video Ad from BDO immediately challenges expectations! Ditching predictable accounting imagery, it uses kinetic typography and diverse visuals to redefine perceptions. The video smartly conveys that modern accounting is dynamic and forward-thinking, instantly grabbing viewer interest.

BDO effectively communicates its expanded service offerings beyond traditional roles. From forensic investigations to supply chain optimization, the video highlights a firm embracing innovation. This narrative commercials video expertly positions BDO as not just accountants, but strategic partners equipped for today's complex business landscape.

Ultimately, the video inspires a fresh perspective on the accounting profession itself. It serves as an engaging example for those looking to create impactful video content, demonstrating how to make complex topics relatable and exciting.

11. Open International app visual video example

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Duration : 3 minutes and 21 seconds

Hitting unexpected problems, like a looming utility bill, can be stressful for busy people. Utility customers increasingly seek easy, digital ways to manage their accounts and receive support before issues escalate. This demands a fresh approach to engagement strategies.

Addressing this directly, OPEN smartflex provides a powerful solution focused on empowering utility customer experiences. Leveraging capabilities like AI, the system anticipates individual needs, such as a store owner potentially facing bill payment difficulty. It then initiates proactive digital interactions, showcased powerfully in this app visual video example.

By predicting situations and offering simple choices via a chatbot, the solution transforms potential frustration into relief. This compelling demonstration highlights how anticipating needs and providing intuitive digital tools delivers a consistent, supportive experience across channels, offering a clear model for empathetic, tech-driven video communication.

12. Appfolio app presentation video sample

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Duration : 16 seconds

Navigating the maze of overly complex software can drain productivity and resources. This app presentation video sample brilliantly addresses that pain point, immediately capturing attention by showcasing how Appfolio strips away complexity. The initial glimpse at focused activity within the building's structure sets a clear expectation of efficiency and purpose.

The stroke of interpretive genius arrives with the introduction of that wildly flailing red figure outside, presented explicitly as an unneeded distraction. This vivid, relatable symbol perfectly embodies useless features and wasted energy. It powerfully contrasts with Appfolio's promise of delivering only essential property management tools.

This visually smart communication feels incredibly confident, inspiring creators by demonstrating how a simple, memorable visual metaphor can powerfully cut through the noise, articulating a complex value proposition directly and unforgettably. It highlights the power of focus in both product and presentation.

13. Instant Ink app presentation video example

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Duration : 1 minute and 14 seconds

Instant Ink reimagines printing with a subscription service that prioritizes usage over cartridge purchases. This simple yet powerful app presentation video example efficiently conveys the benefits of predictable costs and automatic ink replenishment. The three-step process, visually highlighted by minimalist animations, effortlessly guides viewers through plan selection, hassle-free delivery, and worry-free service.

This clarity underscores Instant Ink's user-centric design . The flexibility to change or cancel plans and the smart rollover of unused pages elevate the value proposition. These features resonate with users seeking control and cost-effectiveness . HP has crafted a video that not only informs but also inspires viewers with its concise and impactful communication, serving as a commendable app presentation video example for others.

FAQ

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What makes narrative commercials video compelling?

Narrative commercials become compelling by mirroring real life emotions. They craft miniature worlds viewers recognize. These stories tap into shared human feelings like joy or aspiration. This emotional bridge makes brand messages feel personal and less like advertising.

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How do narratives enhance commercial video impact?

Narratives amplify commercial video impact by forging emotional bonds. Stories transform passive viewers into invested audiences. This investment boosts attention and memory of the brand. Narratives subtly weave in brand values making commercials feel less intrusive and more engaging.

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What design elements are key for this phrase?

Key design elements are authentic characters facing relatable challenges. Visuals should enhance the story's mood not distract from it. Music and sound deepen emotional layers. Editing should pace the story to maximize emotional peaks and troughs. These elements create immersive narratives.

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How does production shape narrative in video commercials?

Production refines narrative impact through meticulous storytelling choices. Directing shapes character performances to feel genuine. Cinematography uses visual language to underscore emotions. Editing sculpts the narrative flow for maximum engagement. Sound design adds subtle cues enhancing the story's depth.

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What marketing channels suit story-driven video content?

Story driven video content thrives on platforms where attention is earned not bought. Social media feeds and video sharing communities are ideal. Brand websites become destinations for deeper story engagement. Streaming service pre rolls work if the narrative hooks viewers quickly.

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Where are these videos most effective for brands?

These videos excel for brands seeking to transcend transactional relationships. Brands aiming for cultural relevance find narratives powerful. Companies introducing disruptive innovations use stories to simplify complex concepts. Brands building long term customer advocacy benefit from emotional storytelling.

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How do stories showcase application visuals effectively?

Stories showcase application visuals by integrating them into character journeys. Product features become solutions to narrative problems. Viewers witness the application's utility through character experiences. This contextual approach makes features desirable not just functional.

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What narrative approaches highlight app features best?

TASK 2 ANSWERS 1. Narrative commercials become compelling through emotional engagement. They resonate with viewers by telling relatable stories. These stories often tap into universal human experiences. This emotional connection makes the message memorable and impactful. Viewers are drawn into the narrative world. 2. Narratives enhance commercial video impact by fostering deeper connections. Stories create emotional investment in the brand. This investment translates to increased viewer attention and recall. Narratives make the commercial message more persuasive and less like a direct sales pitch. 3. Key design elements include compelling characters and relatable scenarios. Visual aesthetics that support the narrative tone are crucial. Music and sound design enhance emotional impact. Pacing and editing maintain viewer interest. These elements work together to create a cohesive story experience. 4. Production shapes narrative through careful execution of the story. Directing and cinematography bring the narrative vision to life. Editing refines pacing and emotional beats. Sound design and music amplify the story's impact. Production quality elevates the narrative experience. 5. Marketing channels suited for story driven video content include social media platforms. Video sharing sites and brand websites are also effective. Pre roll ads on streaming services can work well. Channels that allow for longer viewing times are ideal for narrative commercials. 6. These videos are most effective for brands seeking emotional connections. Brands aiming for increased memorability benefit greatly. Companies launching new products or services can use narratives to explain value. Brands wanting to build trust and loyalty find stories powerful. 7. Stories showcase application visuals effectively by embedding them naturally. Product features become relevant within the narrative context. Viewers see the application in action through character experiences. This approach demonstrates value rather than just listing features. TASK 3 IMPROVED ANSWERS 1. Narrative commercials become compelling by mirroring real life emotions. They craft miniature worlds viewers recognize. These stories tap into shared human feelings like joy or aspiration. This emotional bridge makes brand messages feel personal and less like advertising. 2. Narratives amplify commercial video impact by forging emotional bonds. Stories transform passive viewers into invested audiences. This investment boosts attention and memory of the brand. Narratives subtly weave in brand values making commercials feel less intrusive and more engaging. 3. Key design elements are authentic characters facing relatable challenges. Visuals should enhance the story's mood not distract from it. Music and sound deepen emotional layers. Editing should pace the story to maximize emotional peaks and troughs. These elements create immersive narratives. 4. Production refines narrative impact through meticulous storytelling choices. Directing shapes character performances to feel genuine. Cinematography uses visual language to underscore emotions. Editing sculpts the narrative flow for maximum engagement. Sound design adds subtle cues enhancing the story's depth. 5. Story driven video content thrives on platforms where attention is earned not bought. Social media feeds and video sharing communities are ideal. Brand websites become destinations for deeper story engagement. Streaming service pre rolls work if the narrative hooks viewers quickly. 6. These videos excel for brands seeking to transcend transactional relationships. Brands aiming for cultural relevance find narratives powerful. Companies introducing disruptive innovations use stories to simplify complex concepts. Brands building long term customer advocacy benefit from emotional storytelling. 7. Stories showcase application visuals by integrating them into character journeys. Product features become solutions to narrative problems. Viewers witness the application's utility through character experiences. This contextual approach makes features desirable not just functional.

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How can video narratives present a new application?

TASK 2 ANSWERS 1. Narrative commercials become compelling through emotional engagement. They resonate with viewers by telling relatable stories. These stories often tap into universal human experiences. This emotional connection makes the message memorable and impactful. Viewers are drawn into the narrative world. 2. Narratives enhance commercial video impact by fostering deeper connections. Stories create emotional investment in the brand. This investment translates to increased viewer attention and recall. Narratives make the commercial message more persuasive and less like a direct sales pitch. 3. Key design elements include compelling characters and relatable scenarios. Visual aesthetics that support the narrative tone are crucial. Music and sound design enhance emotional impact. Pacing and editing maintain viewer interest. These elements work together to create a cohesive story experience. 4. Production shapes narrative through careful execution of the story. Directing and cinematography bring the narrative vision to life. Editing refines pacing and emotional beats. Sound design and music amplify the story's impact. Production quality elevates the narrative experience. 5. Marketing channels suited for story driven video content include social media platforms. Video sharing sites and brand websites are also effective. Pre roll ads on streaming services can work well. Channels that allow for longer viewing times are ideal for narrative commercials. 6. These videos are most effective for brands seeking emotional connections. Brands aiming for increased memorability benefit greatly. Companies launching new products or services can use narratives to explain value. Brands wanting to build trust and loyalty find stories powerful. 7. Stories showcase application visuals effectively by embedding them naturally. Product features become relevant within the narrative context. Viewers see the application in action through character experiences. This approach demonstrates value rather than just listing features. TASK 3 IMPROVED ANSWERS 1. Narrative commercials become compelling by mirroring real life emotions. They craft miniature worlds viewers recognize. These stories tap into shared human feelings like joy or aspiration. This emotional bridge makes brand messages feel personal and less like advertising. 2. Narratives amplify commercial video impact by forging emotional bonds. Stories transform passive viewers into invested audiences. This investment boosts attention and memory of the brand. Narratives subtly weave in brand values making commercials feel less intrusive and more engaging. 3. Key design elements are authentic characters facing relatable challenges. Visuals should enhance the story's mood not distract from it. Music and sound deepen emotional layers. Editing should pace the story to maximize emotional peaks and troughs. These elements create immersive narratives. 4. Production refines narrative impact through meticulous storytelling choices. Directing shapes character performances to feel genuine. Cinematography uses visual language to underscore emotions. Editing sculpts the narrative flow for maximum engagement. Sound design adds subtle cues enhancing the story's depth. 5. Story driven video content thrives on platforms where attention is earned not bought. Social media feeds and video sharing communities are ideal. Brand websites become destinations for deeper story engagement. Streaming service pre rolls work if the narrative hooks viewers quickly. 6. These videos excel for brands seeking to transcend transactional relationships. Brands aiming for cultural relevance find narratives powerful. Companies introducing disruptive innovations use stories to simplify complex concepts. Brands building long term customer advocacy benefit from emotional storytelling. 7. Stories showcase application visuals by integrating them into character journeys. Product features become solutions to narrative problems. Viewers witness the application's utility through character experiences. This contextual approach makes features desirable not just functional.

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What is the purpose of narrative in commercial videos? 11. How do viewers engage with video storytelling in ads? 12. What defines successful commercial narrative for brands? 13. How are stories integrated into commercial video format? 14. What are the benefits of narrative approach for commercials? 15. How can businesses leverage this format for marketing?

K 2 ANSWERS 1. Narrative commercials become compelling through emotional engagement. They resonate with viewers by telling relatable stories. These stories often tap into universal human experiences. This emotional connection makes the message memorable and impactful. Viewers are drawn into the narrative world. 2. Narratives enhance commercial video impact by fostering deeper connections. Stories create emotional investment in the brand. This investment translates to increased viewer attention and recall. Narratives make the commercial message more persuasive and less like a direct sales pitch. 3. Key design elements include compelling characters and relatable scenarios. Visual aesthetics that support the narrative tone are crucial. Music and sound design enhance emotional impact. Pacing and editing maintain viewer interest. These elements work together to create a cohesive story experience. 4. Production shapes narrative through careful execution of the story. Directing and cinematography bring the narrative vision to life. Editing refines pacing and emotional beats. Sound design and music amplify the story's impact. Production quality elevates the narrative experience. 5. Marketing channels suited for story driven video content include social media platforms. Video sharing sites and brand websites are also effective. Pre roll ads on streaming services can work well. Channels that allow for longer viewing times are ideal for narrative commercials. 6. These videos are most effective for brands seeking emotional connections. Brands aiming for increased memorability benefit greatly. Companies launching new products or services can use narratives to explain value. Brands wanting to build trust and loyalty find stories powerful. 7. Stories showcase application visuals effectively by embedding them naturally. Product features become relevant within the narrative context. Viewers see the application in action through character experiences. This approach demonstrates value rather than just listing features. TASK 3 IMPROVED ANSWERS 1. Narrative commercials become compelling by mirroring real life emotions. They craft miniature worlds viewers recognize. These stories tap into shared human feelings like joy or aspiration. This emotional bridge makes brand messages feel personal and less like advertising. 2. Narratives amplify commercial video impact by forging emotional bonds. Stories transform passive viewers into invested audiences. This investment boosts attention and memory of the brand. Narratives subtly weave in brand values making commercials feel less intrusive and more engaging. 3. Key design elements are authentic characters facing relatable challenges. Visuals should enhance the story's mood not distract from it. Music and sound deepen emotional layers. Editing should pace the story to maximize emotional peaks and troughs. These elements create immersive narratives. 4. Production refines narrative impact through meticulous storytelling choices. Directing shapes character performances to feel genuine. Cinematography uses visual language to underscore emotions. Editing sculpts the narrative flow for maximum engagement. Sound design adds subtle cues enhancing the story's depth. 5. Story driven video content thrives on platforms where attention is earned not bought. Social media feeds and video sharing communities are ideal. Brand websites become destinations for deeper story engagement. Streaming service pre rolls work if the narrative hooks viewers quickly. 6. These videos excel for brands seeking to transcend transactional relationships. Brands aiming for cultural relevance find narratives powerful. Companies introducing disruptive innovations use stories to simplify complex concepts. Brands building long term customer advocacy benefit from emotional storytelling. 7. Stories showcase application visuals by integrating them into character journeys. Product features become solutions to narrative problems. Viewers witness the application's utility through character experiences. This contextual approach makes features desirable not just functional.


Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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