Picture this: your landing page, not just a static display, but a dynamic story unfolding before your eyes. What if that story could instantly connect with your audience? I am here today; in this article, what we will uncover is how powerful video storytelling can dramatically boost engagement and conversions. We'll explore 30 captivating examples that prove the point, and our journey begins now.
Internet video will account for 82% of global consumer internet traffic by 2023.
54% of consumers would rather watch a video than read a text description to learn about a product.
46% of B2B technology buyers will purchase a product or service after viewing video content.
These stats highlight the undeniable shift towards video consumption and its influence on purchasing decisions. Platform landing page videos capitalize on this trend, offering a dynamic and engaging way to showcase your product's value and drive conversions. We've handpicked 30 Captivating Platform Landing Page Video examples that instantly resonated with us and inspired interest.
We admire the intricate close-ups that showcase KIOXIA's cutting-edge technology, especially the visualization of the BiCS FLASH 3D structure. This Platform Landing Page Video flawlessly highlights the complexity and precision of KIOXIA's engineering prowess. In fact, the entire video centers on demonstrating the advanced construction of their flash memory.
With shots of intricate circuitry alongside real-world applications, KIOXIA demonstrates the impact of their technology on everyday lives. We love how they seamlessly connect the inner workings of the chip to the user experience, elevating the perceived value of their products.
What We Can Learn
Clearly demonstrate your product's value proposition through compelling visuals, creating a lasting impression.
We love the way this Platform Landing Page Video for Google Assistant brings privacy to life. The vibrant 2D animation draws us in, making complex concepts easily digestible. It perfectly captures the everyday moments where privacy matters, from casual get-togethers to personal requests.
Showcasing the new Guest Mode, Google empowers users with easy voice commands and intuitive settings. We appreciate how the video seamlessly demonstrates both activation and deactivation of this essential feature, leaving viewers feeling confident in their control. The simple yet effective visuals and upbeat music make this an excellent example of a compelling product demo.
What We Can Learn
Illustrate your product's ease of use with simple, clear animations to boost user confidence.
Miracle-Gro's Platform Landing Page Video is a visual delight, seamlessly blending 2D animation with hand-drawn textures and a vibrant color palette. The video captures the essence of nurturing a garden, from watering techniques to embracing Mother Nature's contribution.
Beyond the aesthetics, the video effectively simplifies complex gardening concepts, delivering easily digestible tips in a memorable way. By focusing on the roots of good gardening practices, Miracle-Gro manages to promote its brand ethos subtly without being overbearing.
What We Can Learn
Let your visuals tell a story, building excitement and driving clicks.
The Vaisala Indigo platform is a game changer for industrial measurement, designed with your needs in mind. It's more than just equipment; it's a complete solution for data-driven insights. The Indigo 200 and 500 series transmitters, along with their smart probes, offer incredible flexibility and accuracy, allowing you to measure multiple parameters in a variety of challenging settings.
This platform provides the perfect foundation for future-proofing your operations. The sleek, modern design, coupled with power over Ethernet and remote access via smartphone, ensures that you can stay ahead of the curve. Imagine a system that can adapt to your evolving requirements, providing you with the data you need to make informed decisions. This is the power of Vaisala Indigo.
The video feels like a breath of fresh air compared to other database platform landing page videos. Instead of relying on dense, technical jargon, MongoDB Atlas uses a captivating visual language to tell a story. It invites developers to envision the possibilities of building with a platform that offers such an array of tools and features. The combination of engaging 2D and 3D animation, a vibrant color palette, and a dynamic soundtrack creates an experience that's both informative and captivating.
Each element, from the floating 3D boxes to the vibrant UI mockups, contributes to the overall feeling of possibility. The video's playful, yet professional tone, emphasizes the platform's ease of use while highlighting its powerful capabilities. MongoDB Atlas is not just another database, it's a foundation for building great things, and this video effectively conveys that message.
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What We Can Learn
Craft a visual narrative showcasing your platform's problem-solving power, inspiring viewers to explore.
6. Google Animated Platform Showcase - Drive conversions implicitly
The visual storytelling in this platform landing page video example is nothing short of remarkable. We all appreciate how seemingly complex data center technology is broken down into easily digestible nuggets. The strategic use of color and transitions adds depth and dynamism to the video. From the initial Google search bar to the visualization of Jupiter and Andromeda, each element works in harmony. The video masterfully showcases Google's commitment to reliability and innovation, leaving us inspired by the sheer scale and efficiency of their network.
What We Can Learn
Strategic color and transitions keep viewers engaged, boosting understanding and interest.
In this landing page video, we all witness firsthand the power of concise storytelling. It highlights the struggle of manual document processing and brilliantly introduces OpenText Cloud Capture as the ultimate solution, showcasing its effortless integration.
The animation, minimalist yet captivating, displays the seamless flow of information between OpenText and platforms like Salesforce. What we love most is its emphasis on automated business processes, a key benefit that resonates with viewers seeking efficiency. It leaves a lasting impression, illustrating how a platform landing page video can be a game-changer for driving product adoption.
What We Can Learn
Focus on the problem your product solves, then smoothly transition to how it offers the solution.
8. Dolbey Best Platform Page Animation - Increase engagement implicitly
The struggle of physicians with inefficient electronic health record systems is a common challenge. We love how this video for Dolby, since 1914, pinpoints this issue immediately, hooking viewers with a relatable scenario. The use of simple, yet effective 2D motion graphics and a crisp blue and orange color palette adds to the video's visual appeal.
The history lesson about Dolbys long-standing dedication to innovative dictation solutions adds a compelling depth to this platform landing page video production. It reminds us of the power of storytelling in even the most technical fields. Showcasing Dolby's modern solutions and the range of dictation options provides tangible value to a healthcare audience looking for streamlined documentation.
What We Can Learn
Start with a problem your audience faces, then show your solution. This builds trust.
The vibrant color palette and clean 2D animation in this platform landing page video immediately capture attention and establish a positive tone. We all resonate with the focus on people, highlighting the human aspect of healthcare and emphasizing the collaborative effort towards a healthier future.
This Cisco video showcases the potential of connected healthcare, cleverly using visual metaphors to represent integration and data flow. It's a compelling demonstration of how a brand can effectively communicate its values and vision through engaging visuals.
What We Can Learn
Visually tell a story of how your platform solves problems, inspiring action.
In today's fast-paced business world, managing accounts payable can be a real headache. We all know the struggle of manual processes, tedious paperwork, and the looming risk of errors and fraud. This Bill.com platform landing page video nails the pain point beautifully, using sleek 2D animations to depict the nightmare of traditional bill pay.
What we love about this example is its simplicity and clarity. The visuals, paired with a relatable voiceover, effortlessly explain how Bill.coms intelligent payments platform transforms a cumbersome process into a streamlined, secure, and time-saving operation. The promise of 50% time savings? That's a call to action that speaks volumes.
What We Can Learn
Feature a satisfied customer explaining their experience, generating social proof and encouraging trial.
360Learning provides a solution to overcome the challenge of compliance training that many L&D managers face. The video is designed to show how 360Learning makes compliance training engaging and beneficial, to prevent non-compliant behavior.
Video Design - The video has a Platform Landing Page Video style. It uses simple minimalist graphics, animation, and icons to deliver the key message of compliance training. The graphics are high quality and clean, the design style is impactful, and the background is minimal but visually appealing. The overall style focuses on the key takeaway of the video which is that compliance training can be fun and engaging.
The video successfully conveys the pain points of traditional compliance training and the value of 360Learning's solution. It uses a visual style that is clean, modern, and engaging. The minimalist graphics and animated icons help to highlight the key message and drive the point home. The animation and design are playful, yet impactful. The tone of the video is friendly and engaging, conveying the message that compliance training can be engaging and not just a dreaded box-checking exercise.
State Street is a financial services company that provides solutions for investment firms and asset owners. The video is designed to highlight State Street's ESG solutions and explain how they help investors manage ESG focused portfolios.
Video Design - This Platform Landing Page Video uses bright and engaging colors and graphics that help communicate the company's focus on ESG investing and the growth of this market. The animated graphics are a great way to explain the importance of this topic while keeping the video engaging. The video is well paced and the graphics are clear and easy to understand.
The visual style of the video is able to communicate its objective effectively. The use of bright colors and graphics makes the video engaging and the fast pace keeps the viewer interested. The use of visuals to illustrate the growth of the ESG market and the challenges of investing in this space is a great way to drive the video's goal of communicating the benefits of State Street's solutions. The tone of the video is optimistic and positive. The video ends on a positive note and leaves the viewer with a clear understanding of the benefits of State Street's solutions.
Gelato is a decentralized automation network. The video is designed to highlight the solution's key benefit, which is to enable automation for various smart contract executions across multiple blockchains.
Video Design - The video uses a sleek and modern design with vibrant pastel colors. The Platform Landing Page Video utilizes a 3D animation style, with soft transitions and smooth movements. The use of abstract shapes and flowing animations helps bring the concept of automation to life.
The video seamlessly blends different visual elements. The combination of 3D animated objects, with pastel color palettes, and dynamic transitions effectively showcases the decentralized nature of the Gelato platform. These elements create an appealing and engaging visual experience for the viewer, successfully communicating the video's objective. The overall tone of the video is modern, professional, and playful. This approach effectively attracts a wide range of audiences interested in the capabilities of web3 automation.
CareATC is a population health management company that empowers you to inspire healthier, happier employees. The video is designed to showcase how CareATC helps businesses reduce their healthcare costs with its proven programs and technology.
Video Design - The video utilizes a clean and simple graphic design style that prioritizes clarity and ease of understanding. The animation focuses on bold colors, clear lines, and straightforward visuals. The animation features a clear explanation of the solutions with animated graphic elements. The video effectively communicates its key message about population health management and healthcare cost savings with a Platform Landing Page Video design.
The visual style of the video uses a combination of bright, eye-catching colors and simple, easily digestible graphics to engage viewers and clearly communicate the benefits of the company's services. The consistent use of the CareATC logo and color scheme helps to build brand recognition and create a cohesive visual identity. The video's tone is professional, yet approachable, building trust with viewers while conveying the value of CareATC's offerings. This video design effectively drives the goal of the video by highlighting how CareATC helps businesses achieve their objectives of improving employee health and reducing healthcare costs.
Affable helps brands run impactful data-driven influencer marketing campaigns. The video is designed to explain how the platform provides an easy access to all data.
Video Design - The video uses an isometric design style. It features several colorful graphics and elements. The Platform Landing Page Videos a centralized hub connecting the graphics. The graphics represent the different aspects of the platform.
The video effectively communicates the goal of providing an easy access to data across numerous applications and systems. The isometric design brings the complex and abstract concept of data integration to life, making the video easily understandable and engaging. The colorful graphics and the overall tone create a positive and approachable experience for viewers.
The engaging visual narrative of this Ecube Labs platform storytelling video for landing page effortlessly captures the challenges of traditional waste management. We all recognize the frustration of overflowing bins and inefficient routes. Ecube Labs expertly showcases their smart solutions, the Clean Cube and Clean Flex, by visually demonstrating their impact.
The Clean City Networks platform is a game-changer, offering optimized routes and predictive fill-level monitoring. This concise yet impactful video effectively conveys the cost-saving potential of up to 80%, inspiring businesses and municipalities to explore Ecube Labs' innovative approach. The clean animation and consistent branding further elevate this exceptional product demo video.
What We Can Learn
Create a compelling narrative that grabs attention and sparks curiosity.
This is a fantastic Platform Explainer Video for Landing Page. It's clean, simple, and uses bright colors and bold fonts to grab attention. The minimalist approach with flat illustrations and a clean layout makes it easy to understand, and the light blue background creates a friendly tone. This video is perfect for quickly conveying the message and encouraging viewers to learn more.
Video Design - The video uses a simple visual style, conveying the message using clear and concise language. It focuses on highlighting the benefits of the solutions, using visuals that reflect common workplace challenges. The optimistic tone is emphasized through the use of light colors and the overall visual style. The combination of text and graphics effectively communicates the message in a clear and engaging manner.
This video's visual style successfully drives the viewer towards learning more about the solutions, encouraging them to visit the website. The video is concise and impactful, making it a great tool for a landing page.
This is a powerful platform explainer video for landing page, designed to showcase how businesses can achieve their online advertising goals. The video uses a minimal and modern design, clean graphics, and a vibrant color palette to create a sense of confidence and trust. Animated icons and simple visuals make the video engaging and easy to understand.
Video Design - The video features a clean design, vibrant color palette, and animated icons. This combination creates a sense of confidence and trust, which is essential for a platform that aims to convince potential customers to use its services. The video's overall tone is positive and uplifting, creating a sense of excitement and possibility for viewers.
The simplicity of the video, coupled with the clear and concise messaging, effectively drives viewers to the platform. This approach ensures that the video's message is easily understood and remembered, ultimately leading to increased engagement and conversions.
In a world of complex IT landscapes, this platform storytelling video for a landing page shines. We appreciate how it distills the challenges of remote IT management into easily digestible visuals, seamlessly blending relatable scenarios with clear solutions. The minimalist animation style, coupled with optimistic music and a soothing color palette, creates a captivating and informative experience.
The video effectively demonstrates ManageEngine's ability to simplify remote IT control, using intuitive icons and a clean dashboard UI to highlight key features. This clever approach allows viewers to grasp the platform's benefits effortlessly, positioning ManageEngine as a reliable partner for navigating the ever-evolving world of remote work.
What We Can Learn
Visually tell a story of problem-solving, creating a memorable experience.
The opening hook of this platform landing page video instantly grabs attention, showcasing the pain of manual backup jobs. We love how Rubriks policy-driven approach is visualized through clean 2D animation and simple yet effective UI representations. The 90% time reduction claim, supported by a dynamic pie chart, powerfully communicates value.
Rubrik's intuitive interface, visualized with sleek animations, lets users easily control snapshot frequency and retention. The seamless integration with cloud and traditional archive options provides flexibility. This video effectively explains a complex technical solution in an engaging and easy-to-understand way.
What We Can Learn
Focus on a clear, concise story; this keeps viewers engaged and interested.
WinAutomation brings the benefits of Robotic Process Automation to your desktop. This video is designed to introduce WinAutomation, and to highlight its capabilities.
Video Design - The visual design is simple yet effective, with a bright, bold color palette. The video primarily relies on animated graphics, including animated icons, and simplified animated figures to demonstrate the use case of automation. The graphics are high quality and easy to understand.
This Platform Landing Page Video Example is a great example of how to use animation to effectively communicate the benefits of a product. The simple visual design allows the viewer to focus on the product and the key benefits of using it. The video's tone is professional and engaging. Overall, the video is well-produced and effectively communicates the benefits of WinAutomation.
This video is a powerful platform explainer video for landing page, designed to introduce the brand and highlight the importance of security within the context of a remote work environment. It uses computer vision to deliver hyper-targeted messages in a safe and data protected way.
Video Design - The video uses a simple and clean visual design, focusing on graphic illustrations. The color palette is subdued, creating a calming tone and ensuring brand safety. A minimalist approach is applied, employing simple yet effective animation styles, and focusing on the core narrative. Bright colors and dynamic movement are reserved for specific moments, highlighting key concepts like security and the benefits of the solution.
The video communicates the objective with a series of straightforward illustrations depicting the challenges of remote work and the need for security. The illustrations are easy to understand and relatable, making the video engaging and approachable. A conversational tone, accompanied by subtle background music, further reinforces the video's message. The visual design effectively showcases the solution as a simple and effective solution to address the security concerns of a remote workforce.
This is a powerful platform explainer video for landing page, designed to showcase the benefits of a patented pick-by-vision solution for warehouse and logistics processes. The video uses a vibrant and engaging visual style, common for platform landing page overview videos, to convey the energy and excitement of implementing the solution. Bright yellow, red, and white colors, combined with clean lines, create a visual language that is easily digestible, instantly conveying the message of enhanced efficiency and reduced errors.
Video Design - The animated visual style effectively drives the video's goal by showcasing the challenges faced by warehouse staff and the positive impact of the solution. Animated illustrations depict scenarios like order picking and staff training, creating a relatable and engaging experience. The video's tone is optimistic and reassuring, highlighting the solution's ability to simplify processes, reduce errors, and boost productivity for warehouse workers.
This visual style effectively communicates the value proposition and encourages viewers to explore the solution further. The video's success lies in its ability to connect with the target audience, highlighting the benefits of the solution in a clear and engaging way. This approach makes the video a powerful tool for driving conversions and generating interest in the solution.
EasyWP is a WordPress hosting solution designed to make hosting easy and accessible. The video is designed to show how easy it is to use and how it can help users to achieve their online goals.
Video Design - The video utilizes bright, playful animations. It's a Platform Landing Page Video Production showcasing the ease of use and affordability. The overall design is minimalist and colorful, with bright green, blue, and orange shapes that help to capture the viewer's attention. This style of animation is often used in explainer videos. This style helps to make the complex concepts easy to understand.
The video emphasizes that it makes it easy for anyone to get their WordPress website online, and it emphasizes the ease of use for both beginners and advanced users. The video uses playful animations and simple language to communicate the message of ease of use and affordability. This style of visual design helps to communicate the message of the video effectively. The use of simple shapes and a bright, playful color palette helps to create a welcoming and approachable tone, which helps to make it seem more accessible.
This is a fantastic Platform Explainer Video for Landing Page that nails the brief. It's concise, clean, and visually engaging. The video uses bright colors, simple animations, and bold text to highlight the platform's features. Simple graphics and icons, a large hand holding a smartphone, are seen throughout the video. These visuals create a playful, energetic feel.
Video Design - The platform uses a clean and minimalistic visual style to highlight the ease of use and convenience that their platform offers. This approach makes the video engaging and caters to the target audience, busy professionals seeking efficient ways to manage social media.
The video tone is positive and emphasizes the fun and rewarding nature of learning with the platform. The video successfully communicates its objective by highlighting the benefits of the platform through engaging animations, clear visuals, and a friendly tone.
Citrix provides analytics for financial services organizations to help them monitor and protect valuable assets from cyber threats. This video is designed to highlight the company's DaaS offering and its ability to enhance security and performance.
Video Design - The video employs a clean, minimalist style with line art graphics that depict various aspects of remote work and security threats. It's a Platform Explainer Video for Landing Page that features a simple and clear message emphasizing the benefits of the offering. The visuals are consistent and well-designed, highlighting the platform's ability to improve security and user experience.
The video's visual style communicates the message effectively. The use of green highlights the company's commitment to security, while the use of simplified graphics helps maintain an approachable and informative tone. This design choice keeps the audience engaged by providing a visual representation of complex issues.
ServiceNow digitizes workflows to improve employee and customer experiences. The video is designed to highlight how the platform simplifies work processes, leading to increased productivity.
Video Design - This Platform Explainer Video for Landing Page employs a modern and minimalist style. Flat illustrations feature prominently, depicting employees interacting with the platform, underscoring how easy the platform is to use. These clean illustrations and animations contribute to a user-friendly aesthetic and reinforce the ease of use of the platform.
The video seamlessly transitions between scenes, emphasizing that the platform can handle complex workflows with minimal effort. The video ends with a clear and concise message about the company, presenting the platform as an intelligent and intuitive cloud platform. The sleek and simple design of the video promotes the brand's mission, creating a positive and engaging experience for the viewer.
1Password is a password manager that helps people securely store and access their login information. The video is designed to introduce the Mac version and highlight its new features and improvements.
Video Design - The video starts with a simple, abstract animation using glowing lines and circles against a deep blue background. This abstract design highlights the digital security aspect of the product, creating a sense of movement and connection. This visual style is common in Platform Explainer Video for Landing Page and adds a clean, modern aesthetic.
The video utilizes a bold visual design, with bright colors and geometric shapes, to create a dynamic and engaging visual experience. The video focuses on showcasing the new features, emphasizing its seamless integration with MacOS. The tone of the video is confident and forward-looking, reflecting the brand's dedication to providing a safe and reliable password management solution. The visual style effectively communicates the video objective, which is to generate excitement and interest in the new version.
Earth Token is a platform that facilitates the exchange of natural assets and sustainable technologies. It's a powerful tool for preserving the earth, connecting buyers and sellers of sustainable solutions. This platform is designed to help individuals and businesses invest in a sustainable future.
Video Design - The video uses clear visuals, including animations and graphics, to illustrate the concept of the platform and its benefits. The colors are bright and vibrant, making the video visually appealing and memorable. The graphics are clean, modern, and professional, creating a strong brand identity. This approach makes it a good Platform Explainer Video for Landing Page, effectively communicating the value proposition to potential investors.
The video uses imagery of forests and clean energy, as well as graphics that illustrate the process of connecting buyers and sellers. The overall tone of the video is optimistic, encouraging viewers to join the movement towards a more sustainable future. It's a good example of a video that uses its visual elements to drive viewers to learn more about the product and the opportunity it presents.
BankMobile is a digital-only banking platform that helps students manage financial aid, refunds, and banking needs. This platform explainer video is designed to communicate the ease and security of using BankMobile.
Video Design - The video uses simple illustrations and minimal text to convey the platform's features. Clean lines, vibrant colors, and a playful aesthetic create a visual story that feels engaging and appeals to the target audience of students. Simple, flat illustrations of buildings, people, and money bring the platform to life and showcase the ease of use.
Platform Explainer Video for Landing Page - The overall tone of the video is friendly and welcoming, encouraging students to explore the platform. Bold, white text against a green background highlights key messages and creates visual appeal. Animation helps to showcase the ease of use.
FAQ
How can a platform landing page video help me explain my complex product simply?
Landing page videos simplify complex products through visual demonstrations of key features and benefits, enhancing audience understanding of the value proposition.
What are the key elements of a successful platform landing page video?
Successful videos combine a clear message, engaging visuals, concise storytelling, and a strong call to action.
How long should a platform landing page video ideally be to keep viewers engaged?
Ideal length is under two minutes for optimal engagement. Shorter videos often perform better on landing pages.
What kind of tone and style should I use in my platform landing page video?
Tone and style should align with brand identity and target audience. Informative, inspirational, or playful tones can be effective, depending on the product.
How can I showcase the unique features and benefits of my platform in the video?
Showcase unique features by highlighting problem-solving capabilities and user benefits. Use clear visuals and concise explanations.
What is the typical cost range for producing a professional platform landing page video?
Professional landing page video production typically costs $1,000-$6,000, depending on complexity and length.
What is the typical timeline for producing a platform landing page video?
Typical production timeline is 3-8 weeks, depending on scope and revisions.
What are some examples of successful platform landing page videos in my industry?
Research competitors and industry leaders for effective landing page video examples. Analyze their approach and adapt successful elements to your specific needs.
How can I adapt these examples to fit my specific business needs?
Adapt examples by focusing on your unique selling points, tailoring the video to your brand, message, and target audience.
What existing assets (e.g., brand guidelines, product demos) can I leverage in the video creation process?
Leverage existing brand guidelines, product demos, and marketing materials for a consistent and efficient video creation process.
What are the different styles of platform landing page videos (e.g., explainer, testimonial, product demo)?
Common styles include explainer videos, testimonial videos, and product demos.
How do I choose the right style for my specific objectives?
Select a style based on your objectives. Explainer videos suit complex products, testimonials build trust, and demos showcase functionality.
What are the benefits of using each style of platform landing page video?
How can I use storytelling to connect with my target audience?
Storytelling creates emotional connections with the audience, increasing message memorability and impact.
What are some best practices for writing a script for a platform landing page video?
Effective scripts are concise, benefit-focused, and include a clear call to action.
How to plan and optimize Platform Landing Page Videos?
Targeted Messaging: "If you're speaking to everyone, you're speaking to no one." - Kate Zabriskie. Advids used this principle for a healthcare client. We created distinct platform landing page videos for patients and medical professionals, leading to a 15% rise in appointment bookings and a 10% increase in professional inquiries.
Actionable: Tailor video messaging to resonate with specific audience segments.
Building Trust: "Entrepreneurs are inherently optimistic. Even in the face of difficulty, they see the possibility of a bright future." - Reid Hoffman. Advids leveraged this for a non-profit client. We produced a platform landing page video highlighting their positive impact, boosting donations by 25%.
Actionable: Project optimism and inspire confidence in your brand's mission.
Clear Communication: "The difference between the almost right word and the right word is really a large matter. 'tis the difference between the lightning bug and the lightning." - Mark Twain. Advids applied this for an e-commerce client. We simplified product descriptions in their platform landing page video, resulting in a 12% increase in sales conversions.
Actionable: Use precise language to convey value proposition effectively.
Brand Storytelling: "A brand is a story that's never completely told." - Judie Lannon. Advids embraced this for a food and beverage client. We crafted a platform landing page video showcasing their brand's heritage and values, increasing brand awareness by 18%.
Actionable: Weave compelling narratives to connect with audience emotionally.
User-Centric Design: "If you are not embarrassed by the first version of your product, you’ve launched too late." - Stijn Hendrikse. Advids applied this for a tech startup client. We rapidly iterated on their platform landing page video based on user feedback, achieving a 30% improvement in click-through rates.
Actionable: Prioritize user experience and iterate based on feedback.
Why Advids for Platform Landing Page Video?
At Advids, we create high-quality, original Platform Landing Page Videos designed to drive exceptional results and help you achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective animated experience.
Transform Your Ideas into Engaging Animated Experiences:
Customized Platform Landing Page Video Solutions: From explainer videos and character animations to product demos and brand stories, we tailor each project to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Cutting-Edge Platform Landing Page Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Partner with a Proven Industry Leader:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of what makes a Platform Landing Page Video truly effective. We've completed over 315 successful Platform Landing Page Videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful Platform Landing Page Videos.
Ready to unlock the potential of Platform Landing Page Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Landing Page Video?
A platform landing page video is a short, engaging video that introduces your platform to potential users and highlights its key features and benefits. It aims to capture attention, convey value, and drive conversions. These videos are often used on landing pages, websites, and social media to showcase the platform's capabilities and encourage users to sign up, download, or learn more.
Platform landing page videos are versatile and can be used for various purposes, such as promoting a new product or service, explaining a complex concept, or showcasing customer success stories. They can be integrated into broader marketing campaigns to increase brand awareness, generate leads, and drive sales.
What do top Platform Landing Page Videos have in common?
Animated Explainer
A visually compelling way to communicate complex ideas.
Motion Graphics
A dynamic and engaging way to showcase features and benefits.
Screen Recordings
A practical way to demonstrate the platform's user interface.
Customer Testimonials
A powerful way to build trust and credibility.
Live Action Footage
A realistic way to showcase the platform in action.
3D Animation
A visually stunning way to create a memorable experience.
Whiteboard Animation
A simple and effective way to explain concepts.
Mixed Media
A creative way to combine different visual styles.
User Interface Mockups
A clear way to showcase the platform's design.
Product Demonstrations
A practical way to show how the platform works.
Data Visualizations
A compelling way to present key statistics and insights.
Interactive Elements
A way to engage viewers and encourage interaction.
What makes Platform Landing Page Video effective?
Comprehensive platform landing page videos are designed to make a lasting impression on viewers. They are driven by a clear understanding of the target audience and their needs, ensuring that the message resonates with them.
Strategic platform landing page videos aim to create engaging and informative content that captures attention and conveys value. They use a combination of visuals, storytelling, and calls to action to encourage viewers to learn more about the platform and take the desired next step.
Effective platform landing page videos are a powerful tool for driving conversions and achieving marketing goals. They can help to increase brand awareness, generate leads, and ultimately drive sales.
How long should your Platform Landing Page Video be?
Concise platform landing page videos are essential for capturing attention in today's fast-paced digital world. The ideal length depends on the specific goals and target audience.
Strategic Platform Landing Page Videos
Strategic platform landing page videos aim to deliver key information and a compelling call to action within a limited timeframe. A shorter video is often more effective for capturing attention and driving conversions, especially on social media platforms.
Pre-Production Considerations
What is the primary goal of the video?
Who is the target audience for the video?
What are the key messages you want to convey?
What is the tone and style of the video?
What is the budget for the video?
What is the timeline for the video?
What are the technical specifications for the video?
How to create Platform Landing Page Videos?
Comprehensive platform landing page video creation involves a strategic approach that considers the target audience, the platform's key features, and the desired outcome.
Strategic Platform Landing Page Videos
Strategic platform landing page videos aim to create a compelling narrative that captures attention, conveys value, and drives conversions. They use a combination of visuals, storytelling, and calls to action to engage viewers and encourage them to take the desired next step.
Pre-Production
Define target audience
Determine video goals
Develop a script
Choose a video style
Select visuals and music
Production
Shoot the video
Edit the video
Add music and sound effects
Create a call to action
Optimize for different platforms
Platform Video Engagement: A 3-Phase Strategy
Crafting a captivating platform landing page video hinges on understanding user interaction points across three key phases:
Pre-video Engagement
This is your first impression. Before viewers even hit play, elements like the thumbnail, title, and description work together to entice clicks.
A compelling thumbnail, visually representing your platform's essence, is crucial.
The title should be concise yet intriguing, sparking curiosity and hinting at the value within.
A brief, informative description further clarifies the video's content and benefits, encouraging viewers to invest their time.
Video Interaction
Once the play button is pressed, the video takes center stage.
The opening seconds are critical; hook viewers with a strong visual or statement that resonates with their needs.
The middle section effectively communicates your platform's value proposition, showcasing its features and benefits through clear explanations and compelling visuals.
A strong closing leaves a lasting impression, summarizing key takeaways and setting the stage for post-video actions.
Post-video Engagement
This phase extends the viewer's journey.
A clear call to action guides them towards the desired next step, whether it's signing up for a free trial or exploring your platform further.
Strategically placed social media sharing buttons encourage viewers to spread the word, expanding your reach.
An engaging comments section fosters interaction and provides valuable feedback.
Onboarding with Video: A Guided Tour
A well-crafted platform landing page video can be a powerful Onboarding tool, guiding new users through your platform's features and benefits.
Imagine a new user landing on your page, eager to learn more. Your video can act as a virtual tour guide. Start by showcasing your platform's core value proposition, addressing specific pain points your target audience faces. For example, if your platform simplifies project management, highlight how it reduces chaos and improves team collaboration.
Next, delve into key features, demonstrating their functionality in a user-friendly manner. Consider using screen recordings with voiceovers to visually guide users through common tasks. A Step-by-Step Walkthrough of creating a project, assigning tasks, or generating reports empowers users to navigate the platform with confidence.
Finally, conclude with a clear call to action, encouraging viewers to embark on their own exploration. A prompt like Start your free trial today or Explore our interactive demo can effectively nudge users towards experiencing the platform's benefits firsthand.
Crafting Compelling Platform Narratives
Choosing the right narrative is crucial for crafting a compelling platform landing page video that resonates with your target audience. Several effective narrative approaches exist:
Problem-Solution:
This classic approach highlights a relatable problem your target audience faces and positions your platform as the solution. For example, a video for a language learning platform might start by showcasing the frustrations of traditional learning methods before introducing the platform's interactive and engaging approach.
Hero's Journey:
This narrative takes viewers on a journey alongside a user who discovers and benefits from your platform. A fitness app, for instance, could follow a user's journey from struggling with motivation to achieving their fitness goals through the app's personalized plans and tracking features.
Customer Testimonials:
Incorporating real user stories builds trust and credibility. Feature a diverse range of customers sharing their positive experiences with your platform, highlighting specific benefits and outcomes they've achieved.
Educational Narrative:
This approach focuses on providing valuable information about your platform's features and benefits. A video for a design software platform might demonstrate its various tools and functionalities, empowering viewers with the knowledge to create their own designs.
Conversion Secrets for Launch Videos
Driving conversions is a primary goal for any platform landing page video. To achieve this, consider incorporating these key elements:
Captivating Hook: Grab viewers' attention immediately with a strong visual, a thought-provoking question, or a surprising statistic. The first few seconds are crucial for keeping viewers engaged.
Clear Value Proposition: Articulate the unique benefits your platform offers. Focus on how it solves specific problems and delivers tangible value to users. Instead of simply listing features, demonstrate their impact on users' lives or businesses.
Social Proof:Build Credibility and Trust by incorporating customer testimonials, industry awards, or user statistics. Seeing others benefit from your platform can encourage viewers to take action themselves.
Compelling Call to Action: End your video with a clear and concise call to action, prompting viewers to take the desired next step. Use action-oriented language like Sign up now, Get started for free, or Request a demo.
Make Your Platform Stand Out
Focus on your key differentiators, highlighting the features and benefits that make you unique.
Instead of simply listing features, demonstrate their real-world benefits.
For example, if your platform offers advanced analytics, show how these insights can help businesses make better decisions and improve their performance.
High-quality footage, animations, and graphics can create an engaging and memorable viewing experience that reinforces your platform's strengths.
Brand Your Launch Video
Maintaining Brand Consistency is crucial when designing your platform landing page video. Ensure a cohesive brand experience by incorporating these elements:
Visual Identity
Use your company's brand colors, fonts, and imagery throughout the video. This creates a visual connection between the video and your overall brand identity.
Brand Voice and Tone
The video's script and narration should reflect your brand's personality and communication style. Whether your brand is playful, professional, or informative, ensure the video's tone aligns with your brand voice.
Brand Messaging
Reinforce your company's overall Brand Messaging within the video. Ensure the video's narrative and key takeaways align with your brand's core values and promises.
Harnessing Customer Voices for Impact
Customer success stories and Testimonials are powerful tools for Building Trust and credibility. Showcase them effectively in your video by:
Featuring Diverse Customers
Include testimonials from customers with different backgrounds, experiences, and use cases.
This demonstrates the broad appeal and applicability of your platform.
Focusing on Tangible Results
Highlight how your platform has helped customers achieve specific goals or overcome challenges.
Quantifiable results and specific examples make testimonials more impactful.
Allow customers to share their experiences in their own words, creating a genuine connection with viewers.
Solve Customer Problems With Your Launch Video
Addressing customer pain points is crucial for establishing the relevance and value of your platform. Effectively address them in your video by:
Identifying Key Pain Points:
Conduct thorough research to understand the common challenges and frustrations faced by your target audience.
Use surveys, customer interviews, and market research to gather insights.
Demonstrating Solutions:
Clearly show how your platform provides solutions to these pain points.
Use visuals and examples to illustrate how your platform alleviates customer struggles.
Using Relatable Examples:
Present scenarios that resonate with your target audience.
Show how your platform helps customers overcome obstacles and achieve their desired outcomes in a relatable and understandable way.
Crafting Captivating Product Launch Videos
A captivating and informative video effectively conveys key information while keeping viewers engaged. To achieve this balance, consider the following:
Using High-Quality Visuals
Captivating Footage: Use high-quality footage that is relevant to your topic and visually appealing. This could include real-life footage, stock footage, or even animated sequences.
Animations and Graphics: Incorporate animations and graphics to illustrate complex concepts, break up the video, and add visual interest.
Keeping it Concise
Respect Viewers' Time: Keep your video concise and to the point. Avoid information overload and focus on delivering key messages effectively.
Focus on Key Messages: Identify the most important information you want to convey and prioritize it in your video.
Using Clear Language
Clear and Concise Language: Employ clear and concise language that is easy to understand. Avoid technical jargon or complex terminology that might alienate viewers.
Simple and Direct: Use simple sentence structures and avoid overly complex language.
Including a Clear Call to Action
Guide Viewers: Guide viewers towards the desired next step with a clear and compelling call to action. This could be a request to visit a website, subscribe to a channel, or take a specific action.
Make it Easy: Make it easy for viewers to take the desired action by providing clear instructions and links.
Turn Views into Leads
Generating Leads and Driving Sales with Platform Landing Page Videos
Generating leads and driving sales are key objectives for many platform landing page videos. To achieve these goals, consider the following strategies:
Highlighting Key Features and Benefits
Focus on the aspects of your platform that are most relevant to your target audience and their pain points. Understand their challenges and demonstrate how your platform can provide solutions.
Demonstrate how your platform can help them achieve their goals. Show real-world examples, testimonials, or case studies to illustrate the value proposition.
Including a Strong Call to Action
Encourage viewers to take the next step, such as signing up for a free trial or making a purchase. Use action-oriented language like Get Started Now or Claim Your Free Trial.
Create a sense of urgency. Offer limited-time discounts, exclusive offers, or Highlight the Benefits of acting quickly.
Incorporating Lead Capture Forms
Strategically place lead capture forms on your landing page to collect contact information from interested viewers. Make the forms clear, concise, and easy to fill out.
Offer valuable content or incentives in exchange for their information. This could include ebooks, white papers, webinars, or exclusive discounts.
How platform landing page video examples are curated?
We dove deep into platform landing page videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform landing page videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and placement for optimal conversion. 7.Brand Alignment Determining video alignment with brand message, identity, and landing page objectives. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform landing page video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
