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30 User-centric App Onboarding Video Examples For Improved Adoption

Orko Roy
Last updated
Jul. 06, 2025

Are users struggling to discover the key features of your app? The solution might be closer than you think: engaging onboarding videos. This article reveals 30 examples demonstrating how user-centric videos can dramatically improve feature discovery and activation, leading to higher user engagement. We'll explore how incorporating interactive elements, clear visual cues, and concise explanations within these videos can significantly enhance the user experience and drive long-term user retention. Be inspired by these successful examples!

Video's role in modern marketing:

Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.
66% of businesses are eager to use AI for their 2024 video projects.
29% of businesses using AI use it to quickly find key clips to edit.

Leverage the power of video to create an unforgettable first impression for new users. Data-driven onboarding experiences, crafted with a deep understanding of user behavior patterns, are proven to accelerate user adoption and foster a thriving user community. By focusing on intuitive navigation, personalized content, and addressing common user roadblocks during initial app exploration, these videos ensure a smooth and enjoyable onboarding journey. Discover 30 exceptional examples showcasing best practices for creating app onboarding video experiences that not only boost feature adoption but also generate positive app store reviews. Transform your app onboarding today!

App Onboarding Video Examples

1. ACV

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Duration : 1 minute and 0 seconds

Navigating wholesale vehicle markets demands trust and data, a need addressed powerfully by ACV. This video underscores their robust capabilities, detailing impressive statistics like thousands of vehicles listed and millions of photos taken. Comprehensive digital reports using technologies like AMP and Virtual Lift build confidence through verifiable detail.

More than just transactions, the platform positions itself as your dedicated partner, ready to help dealers streamline operations and get back to business. The sheer volume presented showcases reliability and scale. This getting started video serves as an inspiring example, clearly communicating ACV's innovative, data-centric approach built specifically for today's market demands.

What We Can Learn

Highlight seamless integration of convenient daily functions like payments notifications and apps.


2. Onlia Product adoption video

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Duration : 1 minute and 14 seconds

Genuine employee care means supporting life's necessities. This video unveils how Onlia offers employers a unique way to connect, forging substantial savings on essential needs so staff can freely pursue personal desires. The Onlia Sense app further empowers employees with extra cashback, amplifying this benefit and fostering a user-centric approach.

Implementing this is simple for companies, making it a win-win. Onlia provides key tools: unique codes, registration pages, tracking, messaging support. This streamlined setup makes the video a compelling product adoption video, a masterclass in communicating real-world value that inspires creators to highlight tangible benefits effectively.

What We Can Learn

Highlight specific technical features and capacities boosting viewer purchase intent by 84 percent.


3. VISA App setup video

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Duration : 1 minute and 16 seconds

Realizing the promise of digital finance, the platform vision from Visa showcases a world where virtual cards unlock smartphone potential. This empowers effortless wallet creation, building a robust network connecting users directly to millions of global merchants with compelling visual storytelling.

Beyond a simple app setup video, it details how layers like tokenization and diverse biometric authentication ensure secure, fast access, boosting user confidence. Seamless contactless payments and loyalty features are presented as core benefits, illustrating efficient possibilities for those building innovative digital payment experiences.

What We Can Learn

Highlight simple processes like one touch updates, building user confidence and reducing friction effectively.


4. Reddit Mobile user experience video

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Duration : 1 minute and 16 seconds

Stepping into a vibrant universe of communities feels effortless with the experience shown in this bright animation. It quickly conveys how connecting, sharing, and learning across countless topics, from news to fitness, is readily available.

This mobile user experience video effectively uses dynamic visuals within a phone interface to demonstrate seamless interaction. Showcasing features like different views and easy uploads highlights the app's refined design and accessibility, making Reddit's diverse landscape inviting to explore on the go.

What We Can Learn

Highlight product durability through striking real-world tests, boosting perceived reliability by 20 percent.


5. Vosker Guide user first steps video

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Duration : 1 minute and 17 seconds

Knowing what's happening miles away is simplified dramatically with the new Vosker app. The presentation highlights the app's core strength: bringing remote surveillance activity together into a single, intuitive command center. Its home view acts as a virtual watchtower, providing an instant, consolidated overview of events for rapid insight without endless individual device checks.

Accessing specific events or live feeds becomes intuitive through the redesigned gallery and streaming features, clearly demonstrated as an effective guide user first steps video for utilizing the app's core capabilities. Intelligent Sense AI tools truly refine monitoring, cutting through noise to alert you only to relevant activity, fundamentally simplifying management and fostering genuine peace of mind for distant locations.

What We Can Learn

Highlight quick approval processes mobile accessibility improves workflow efficiency by up to 25 percent


6. Capital One App feature highlight video

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Duration : 1 minute and 18 seconds

Escape the queues and embrace banking reimagined; Capital One's mobile app empowers you. This insightful app feature highlight video from Capital One utilizes brilliant animation, immediately showing core tasks like checking balances or transferring funds done effortlessly on screen.

The visual clarity is compelling, demonstrating secure management without needing a branch. This powerful visual communication model is inspiring, showing others how to make complex product functionality understandable and accessible for users through simple, animated walkthroughs.

What We Can Learn

Highlight quantifiable benefits like 75 percent space savings, boosting integration appeal significantly.


7. AppFolio User onboarding video

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Duration : 1 minute and 19 seconds

Transforming complex community association duties into effortless mobile tasks, AppFolio offers board members a truly intuitive platform experience. It ensures busy volunteers remain productive and fully connected, vividly demonstrating how incredibly accessible this system makes governance.

Approving architectural requests and reviewing vital documents like blueprints or reports takes mere moments, complete with integrated messaging. The streamlined process is so clearly depicted, making this an excellent user onboarding video.

Having critical information and decision tools instantly available anywhere empowers board members to effectively balance their significant volunteer work with personal and professional life, consolidating necessary resources for seamless management.

What We Can Learn

Highlight proven market dominance by featuring the industrys top ranking performance statistic effectively.


8. Gympass Explain app navigation

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Duration : 1 minute and 1 second

Navigating the complexities of employee wellness is a key focus, vividly brought to life through relatable animated characters expressing different states. Gympass steps in as a unified answer, showcasing its extensive ecosystem of wellbeing services designed to simplify support for human resources and boost overall team vitality.

The video compellingly shows the platform's wide scope through dynamic visuals of the interface. It doesn't fully explain app navigation but vividly illustrates the wealth of options for employee wellbeing, from hitting the gym and accessing trainers to utilizing mindfulness apps and nutrition coaches, empowering individuals towards uplifted states.

What We Can Learn

Visually represent complex structures and scale through abstract animation for clarity and impact.


9. Petal Explainer video for app

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Duration : 1 minute and 49 seconds

Untangling the intricate web of physician scheduling challenges feels instantly relatable in this explainer video for app. It vividly portrays the dizzying paper chase and conflicting demands overwhelming medical departments, communicating the deep struggle for professional equilibrium and personal time. This visual narrative powerfully establishes the need for a better way.

The video then masterfully illustrates how PetalMD transforms this complexity. Physicians gain essential agency by inputting availability from anywhere, seamlessly fueling automated schedule generation that respects individual constraints and group rules.

Real-time updates across all devices and facilitated peer-to-peer swaps ensure schedules remain current, responsive, and build trust within the team. This delivers significant planner efficiency, truly empowers doctors, and ultimately fosters a profoundly better work-life balance and team cohesion.

What We Can Learn

Highlight subtle design details and materials through high quality rendering and lighting.


10. Leica Geosystems Drive app user adoption video

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Duration : 1 minute and 51 seconds

Leaving high-value total stations vulnerable presents a significant business risk. LOC8 offers a powerful positioning, tracking, and locking upgrade designed to grant surveyors peace of mind and control over their equipment. The video vividly demonstrates this capability.

Moving beyond simple location awareness, the video showcases active security: remotely disabling instruments via locking and instantly triggering an alarm. Geofencing creates invisible boundaries, instantly alerting users if assets stray. This serves as an excellent drive app user adoption video, highlighting intuitive control and crucial asset protection via the app interface.

What We Can Learn

Short video duration delivering core benefits swiftly maximizes mobile viewer attention recall effectively reaching 60 percent completion.


11. Deloitte Short onboarding video format

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Duration : 1 minute and 54 seconds

Feeling effortlessly understood while traveling is the promise. Data and Motion by Deloitte orchestrates a seamless, personalized journey by intelligently integrating diverse data points, from social activity to real-time location. This proactive approach moves beyond simple segmentation to tailor every interaction, anticipating needs like suggesting timely travel alternatives.

The power of this solution is vividly demonstrated through animation, providing tailored recommendations upon arrival or offering relevant dining choices based on context. Presented in a short onboarding video format, its clarity and flow make it an inspiring example of how complex data orchestration can be communicated simply, showing others how impactful video can be for illustrating future possibilities and customer care.

What We Can Learn

Visually demonstrate ease of use through simple interactions empowering rapid adoption by anyone.


12. LuLu Demonstrate core app features

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Duration : 2 minutes and 1 second

Bridging the distance to ensure timely support for loved ones back home is a deeply felt responsibility. The LuLu Money app video powerfully captures this reality, presenting a solution designed not just for transactions but for genuine peace of mind. It speaks directly to the desire to be there, whenever.

Structured to clearly demonstrate core app features, the animation showcases effortless registration, recipient management, real-time rate tracking, and multiple payment options including branch support. This inspires confidence, illustrating how modern technology combined with human connection makes financial aid simple and reliable, enabling users to respond to urgent needs without delay.

What We Can Learn

Highlight reach potential showcasing how tailored content connects with over 50 million audience members.


13. Zebra Short form onboarding video

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Duration : 2 minutes and 28 seconds

Peak efficiency in retail operations is explored in this useful short form onboarding video for Associate Performance. It streamlines time and attendance with secure methods and empowers managers to prepare optimized labor plans, laying the groundwork for a productive day across the store locations.

The solution delivers intelligent real-time task management, sending prioritized actions directly to devices and allowing employee self-service for shifts. Crucially, it uses AI to spot issues like traffic buildup and suggest interventions, creating actionable insights that refine processes continuously for better decision-making across the enterprise.

What We Can Learn

Visually depict audience challenges to instantly build connection and illustrate relevance.


14. Roediger App walkthrough video

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Duration : 2 minutes and 48 seconds

Transforming sewer maintenance paradigms, Roediger's S.M.A.R.T. system presents a powerful leap forward. The video delves into its patented approach, prioritizing intelligent automation and remote oversight to optimize vacuum sewer network performance.

Visuals showcase how this system delivers seamless monitoring and control via a smartphone interface. This effectively functions as an app walkthrough video, clearly demonstrating real-time adjustments and proactive problem resolution, moving beyond traditional manual methods.

The result is a dramatic reduction in operational demands and costs, alongside boosted efficiency and reliability. This example underscores how technology videos can inspire by illustrating the practical, transformative impact of innovation.

What We Can Learn

Position your solution as powerful support proving capabilities increases intent to act by over 60%


15. Google Show app value quickly video

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Duration : 2 minutes and 4 seconds

Empowering control over your personal data interactions feels effortless with this clear demonstration. The Google Assistant video effectively conveys how privacy choices integrate smoothly into daily use, making a complex topic approachable and user-friendly through simple voice commands.

Its concise approach makes it a prime example of a show app value quickly video, clearly illustrating the benefit of features like Guest Mode and immediate history deletion. This focus on user control provides genuine peace of mind and offers a valuable lesson in communicating product value directly and inspiringly.

What We Can Learn

Highlight reliable support and uptime crucial as 88 percent of consumers won't return after one bad experience.


16. ONVY User journey mapping video

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Duration : 31 seconds

Charting a course to optimal well-being unfolds within the ONVY app's interface. It translates complex data into clear indicators, offering a vital snapshot revealing the inner picture of your health state, covering aspects like stress and recovery.

A key element is the AI companion, acting as an intelligent guide providing actionable feedback and leading directly to targeted resources like mindfulness or sleep sessions. Presented as a user journey mapping video, this sequence effectively illustrates the path from data insight to proactive self-care, highlighting the balance score.

What We Can Learn

Highlight strategic partnerships and expertise to build trust and credibility with your audience.


17. ABAX Demonstrate app functionality video

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Duration : 35 seconds

Untangling the complexities of managing diverse, mobile assets is elegantly simplified here. This video for ABAX offers a compelling vision of fleet control, showing how their Admin App transforms remote vehicles and scattered tools into a unified, responsive network accessible anytime. It cultivates a powerful sense of clarity and command over operations.

Serving as a masterclass demonstrate app functionality video, the animation intuitively guides viewers from a broad geographic perspective down to individual assets on a simulated site. This visual storytelling translates data points into actionable insights, building trust in the app's ability to accurately track location and status.

Showing the practical steps like locating a specific tool and getting directions proves the app's real-world value. Its a vital, straightforward communication example for any business needing precise asset visibility.

What We Can Learn

Highlight tangible benefits demonstrating how the solution empowers audience success and fuels their business growth.


18. Rachio App walkthrough

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Duration : 42 seconds

Achieving a vibrant, healthy yard no longer means complex manual adjustments. Rachio 3 transforms irrigation into an intelligent, effortless process. This smart sprinkler controller promises tailored programs for every zone, from lawns to gardens, setting the stage for simplified, modern yard care.

Beyond basic schedules, the system intelligently adapts with weather skips, preventing water waste and saving money. Experience total control from anywhere, offering unparalleled freedom. The clear app walkthrough illustrates managing settings and history, showing how advanced technology delivers real-world benefits, inspiring smarter home maintenance.

What We Can Learn

Present sophisticated business solutions with polished animation building credibility and professional appeal quickly for viewers.


19. ODIN Software onboarding video

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Duration : 47 seconds

Navigating the complexities of managing a large fleet can feel overwhelming, juggling disparate tasks and potential miscommunication. ODIN presents a streamlined approach, consolidating essential functions into one platform. This concise video visually breaks down intricate systems, demonstrating how to gain seamless control.

Mapping out integrated capabilities like mobile access, expert support, and driver communication via push notifications, the presentation functions effectively as a software onboarding video, highlighting the central hub it creates.

The result is less time lost on complicated procedures and follow-ups, freeing managers to focus on their core business. Its straightforward clarity serves as an inspiring model for explaining complex services simply and effectively, building immediate trust.

What We Can Learn

Highlight premium materials like tempered glass with high quality visuals and dynamic camera angles.


20. QASHIER XS App user journey video

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Duration : 48 seconds

Unifying core business functions transforms how merchants operate, offering powerful features in a sleek, portable form. This device enables seamless sales, secure payments, and valuable customer loyalty interactions, untethering businesses for transactions anywhere needed.

Seeing the simple sequence unfold in this clear app user journey video instantly reveals the intuitive experience from start to finish. It charts the path from selecting items to applying points and printing receipts, proving how easily managing operations and fostering customer relationships fits right into your hand.

What We Can Learn

Highlight software features reducing preparation time, boosting manufacturing efficiency by 30 percent.


21. Buildertrend Mobile app onboarding video

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Duration : 51 seconds

The overwhelming rush of disconnected messages, urgent calls, and scattered updates vividly depicts the daily challenge facing busy builders. This visual chaos immediately resonates, portraying the struggle to keep vital project details aligned.

Buildertrend brings welcomed order to this professional whirlwind. This mobile app onboarding video expertly illustrates how centralizing schedules, communication, and project tracking offers instant clarity and control, simplifying complex workflows.

It effectively conveys the promise of reclaiming time and energy lost to disorganization, enabling professionals to focus entirely on building, not just managing the inevitable chaos.

What We Can Learn

Highlight proven heritage used onboard over two dozen critical space missions builds significant trust.


22. Outbrain Interactive walkthrough video

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Duration : 52 seconds

In a digital realm teeming with noise and fleeting attention, establishing genuine consumer connection demands a fresh perspective. As trends rapidly shift, capturing audiences during the precise moments that matter is the critical challenge brands face today, requiring departure from conventional ad formats.

Onyx unveils a powerful solution, transcending static visuals with immersive, interactive experiences. Leveraging predictive technology, it intelligently places your message at peak attention, transforming passive viewing into meaningful engagement through a format resembling an interactive walkthrough video. This dynamic presentation offers creators a potent blueprint: impact accelerates through timely, captivating interaction.

What We Can Learn

Highlight streamlined workflows showing complex tasks simplified to just three steps boosting user experience.


23. Opera Engaging app intro video

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Duration : 54 seconds

Born from clear user anticipation, the reveal of Opera GX Mobile is presented as a direct response. This engaging app intro video effectively showcases features specifically catering to gamers, like integrated game release calendars and valuable free deal aggregators, ensuring players stay connected to their passion.

Beyond a simple browser, functionality like seamless sharing between mobile and desktop via 'My Flow' eliminates workflow friction. Customizable elements, ad blocking, and privacy protections underscore an empowering browsing experience crafted for control, making it feel purpose-built for a discerning audience.

What We Can Learn

Highlight tangible benefits like ease of use and cost savings visually.


24. Playwire App user guide video

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Duration : 55 seconds

Unlocking amplified revenue from mobile apps often feels fragmented, but this video presents a unified vision. It introduces Playwire's innovative solution designed to bring all ad demand sources into a single, powerful auction.

The visual depiction of how direct deals, header bidding, and mediation unite showcases a competitive environment driving maximum earnings for publishers. This app user guide video effectively clarifies a complex process, illustrating how their SDK simplifies ad integration across formats like interstitial and rewarded video.

Publishers gain the freedom to concentrate on their core audience, trusting the system to manage monetization complexities and deliver scalable revenue growth quickly and efficiently. The presentation inspires confidence through its clear explanation of value.

What We Can Learn

Highlight precise cycle times like 29 minutes for efficiency showing concrete performance advantages to viewers.


25. Foxit First-time user experience video

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Duration : 55 seconds

Navigating document signing on your phone gets surprisingly simple. The video leverages a clean, animated style, featuring a friendly fox character, to visually demonstrate Foxit eSign. It immediately positions the product as a convenient mobile solution for sending and signing agreements anywhere, emphasizing ease and accessibility right from the start.

Expertly showcasing core functionality, this compelling first-time user experience video excels at demonstrating secure sending and storage. It highlights key benefits like signing various file types, compliance, and crucially, the unique offline mode that syncs when online, ensuring workflow continuity for users on the go.

What We Can Learn

Use animation to visually demonstrate seamless worldwide financial reach for confident global transactions.


26. U.S. Bank App tutorial video

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Duration : 58 seconds

Putting essential corporate spending power into employee hands shouldn't mean waiting. Instant Card unveils a remarkably clear system for provisioning, demonstrating how company administrators swiftly create and issue virtual cards. This addresses the traditional delays in getting cards out for pressing business needs.

The streamlined process flows seamlessly from administrator creation to cardholder receipt via email. A brief app tutorial video segment shows how effortlessly recipients access the U.S. Bank app and add the new virtual card to their mobile wallet, highlighting instant access and mobile integration. Empowerment through quick delivery and mobile readiness simplifies operations, whether for single needs or bulk issuance.

What We Can Learn

Highlight practical details like ports and plugs using focused visuals and text overlays.


27. 1Password New user tour

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Duration : 59 seconds

Escape the tangled mess of scattered digital credentials. This vibrant video immediately captures the frustration of searching, then introduces 1Password, unifying your scattered payment info, passports, and logins into a central, secure haven.

It puts everything securely in your pocket and at your fingertips. The demonstration compellingly highlights speedy autofill for instant site access. Features like Watchtower offer proactive peace of mind.

The crystal-clear interface and step-by-step visuals, feeling like a new user tour, showcase built-in flexibility and make digital life simpler. Empowerment comes from having everything accessible instantly.

What We Can Learn

Highlight specific numerical attributes like 223 grams for tangible comfort messaging.


28. CMC Markets Reduce user confusion video

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Duration : 15 seconds

Embarking on investing feels less daunting when the message is this direct. CMC Markets presents its zero brokerage offer on Australian and US shares with striking simplicity, using animation that transforms market entry from complex to genuinely inviting for beginners navigating financial waters.

Relatable visuals anchor abstract stocks to everyday moments, empowering viewers by connecting familiar experiences to potential investments. This approach functions brilliantly as a reduce user confusion video, stripping away intimidation and making the path to thinking and investing remarkably clear.

Showcasing the platform's clean mobile interface further assures a seamless user experience. It translates the video's promise of simplicity into tangible ease of control, inspiring confidence to start investing with clarity.

What We Can Learn

Highlight real time notifications and timely updates making the product feel responsive and essential.


29. Singtel Video for faster adoption

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Duration : 16 seconds

Unleashing the power of music on the go feels truly liberating with Singtel Music. The video immediately showcases access to top services like Spotify, Tidal, and KKbox, hinting at a world of high-fidelity audio and family sharing options ready to explore.

The core message resonates deeply: enjoying your favorite streams completely data-free. This eliminates a major hurdle for mobile listening, making the value proposition instantly clear.

Presenting such a distinct advantage so clearly proves this is an effective video for faster adoption of the service's benefits, inspiring others on how impactful focused video communication can be.

What We Can Learn

Highlight real time customer insights helping resolve issues faster by 25 percent.


30. F-Secure Feature demonstration video

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Duration : 16 seconds

Regaining control over online privacy feels instantly possible with a product presentation built on clarity. The video for FREEDOME VPN uses a visually compelling shield animation to immediately signal comprehensive protection, transforming abstract security concepts into a tangible layer safeguarding your connection. This approach makes staying safe online intuitively understandable.

It quickly shifts to demonstrating practical benefits, smoothly showing how easily you can change your virtual location or the clean interface that confirms blocked threats. This feature demonstration video effectively simplifies the complex reality of online risks, highlighting how the product offers peace of mind and genuine digital freedom.

What We Can Learn

Highlight product design visually while showcasing its capability to enhance user productivity seamlessly.


FAQ

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What key elements make an app onboarding video successful?

Successful onboarding videos highlight the app's value proposition, guide users through essential features, and motivate immediate use.

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What's the ideal length for an app onboarding video?

Aim for 30-90 seconds. Concisely present key information without overwhelming new users.

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How can animation elevate an app onboarding video?

Animation simplifies complex ideas, creates engaging transitions, and adds visual appeal, making onboarding dynamic and enjoyable.

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How does music choice impact an app onboarding video's message?

Music sets the tone. Upbeat music conveys excitement, while calming music builds trust. Choose music that aligns with your app's message.

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What narrative approaches work best for app onboarding?

Focus on problem-solving and user benefits. Show how the app improves users' lives, creating a relatable and compelling narrative.

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How can an app onboarding video effectively cater to a global audience?

Multilingual support, culturally sensitive voiceovers, and adapted visuals are crucial for resonating with a global audience.

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What distinct styles of app onboarding videos exist?

Styles range from minimalist and modern to playful and informative. Select a style that aligns with your brand and target audience.

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How do I select the right style for my app's onboarding needs?

Consider your app's purpose, target audience, and desired emotional impact. A finance app might use a professional style, while a gaming app could be more energetic.

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How does an app onboarding video improve user retention?

Effective onboarding reduces user churn by demonstrating value quickly, minimizing confusion, and encouraging active engagement.

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What scripting best practices ensure a compelling app onboarding video?

Focus on user benefits, use clear and concise language, and include a strong call to action to create a compelling script.

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What techniques make an app onboarding video engaging and memorable?

Engaging visuals, memorable characters, and interactive elements enhance user recall and make the onboarding experience enjoyable.

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How do leading companies leverage onboarding videos for user engagement?

Leading companies use onboarding videos to showcase features, highlight benefits, and create a positive first impression, driving user engagement.

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How can I guarantee my app onboarding video reflects my brand?

Maintain brand consistency by aligning the video's style, tone, and visuals with existing brand guidelines and marketing materials.

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What strategies maximize user attention in app onboarding videos?

Dynamic visuals, concise messaging, and interactive elements capture user attention and ensure the message is delivered effectively.

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How can a video guide seamlessly onboard new app users?

A well-crafted video guide provides step-by-step instructions, showcases key features, and encourages immediate interaction, leading to seamless onboarding. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



Maximizing User Retention with Onboarding Videos


Addressing user retention challenges begins with welcoming users effectively, and this is where the app onboarding video plays a crucial role. It goes beyond just showing features; its power lies in helping new users understand the app's value proposition so deeply that they feel compelled to stay. Reports suggest users completing thoughtful onboarding become up to three times more likely to remain active long term. Capturing attention requires demonstrating immediate value within the crucial first seconds, ensuring they instantly see the benefit waiting for them.

Creating connection involves tailoring the experience. Personalization efforts can boost engagement rates significantly, making users feel the app speaks directly to their needs. Focusing the video on one to three core benefits or key features prevents overwhelm, guiding them towards success without confusion. Building an emotional connection through a relatable narrative, perhaps showcasing a common problem the app elegantly solves, resonates powerfully with viewers, driving higher initial usage and subsequent loyalty.

For lasting impact, presentation and optimization matter. Showing the app interface and demonstrating interactions, like specific gestures or clicks on screen, proves far more effective than simply describing actions. Investing in high production quality signals trustworthiness and professionalism, reflecting well upon the app itself. While conciseness is key, often under sixty to ninety seconds proves optimal, continuous refinement using data is essential.

  • Optimize for sound-off viewing using clear text overlays or captions.

  • Track specific metrics like feature adoption rates post-video completion.

  • Employ A/B testing for video elements to boost completion rates.

  • Consider contextual micro-videos for complex features reducing confusion points.


  • This focused approach transforms the introductory video into a powerful tool for fostering lasting user success and building a loyal community.


    Why Advids for App Onboarding Video?


    At Advids, we create exceptional App Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

    Transforming User Onboarding Through Animation:

    Customized App Onboarding Video Solutions: We tailor explainer videos, character animations, and other App Onboarding Video formats to reflect your brand, style, and target audience.
    Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft captivating narratives that engage users and guide them through your app's features and benefits.
    Cutting-Edge Technology for Engaging Experiences: We use industry-leading software and techniques to create visually stunning App Onboarding Videos that leave a lasting impact, maximizing user engagement and retention.

    A Legacy of Success and Client Satisfaction:

    12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of effective video production, including over 270 specifically for App Onboarding.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling visuals.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    Partnering with You for Onboarding Excellence:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final App Onboarding Video.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful App Onboarding Videos that drive user engagement and adoption.

    Ready to unlock the potential of App Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a App Onboarding Video?


    An App onboarding Video is a short, engaging video that introduces new users to an app and guides them through its basic functionalities. It aims to provide a clear understanding of the app's value proposition, key features, and how to get started.

    App onboarding videos are commonly used within the app itself, on the app's website, or as part of app store listings. They are designed to reduce user friction, increase engagement, and ultimately drive adoption.


    What do top App Onboarding Videos have in common?


    Mastering app onboarding videos requires focusing on these key elements to create a truly impactful experience for your users.

    Defined App Objectives - Showcase the app's core mission and how it benefits users. Best practice: Start with a concise statement of the app's purpose.

    • Ideal User Profile - Tailor the video to resonate with specific user needs and pain points. Best practice: Use relatable characters and scenarios.
    • Problem-Solution Fit - Clearly illustrate the problem the app solves and its solution. Best practice: Show, don't just tell, using visuals to highlight the solution.
    • Effortless User Journey - Guide viewers through the app's key features with ease. Best practice: Use smooth transitions and clear visual cues.
    • Key Feature Advantages - Focus on the practical benefits users will experience. Best practice: Use concise language and compelling visuals.
    • Visually Stunning Design - Use high-quality visuals and animations to captivate viewers. Best practice: Maintain a consistent brand aesthetic.
    • Compelling Next Steps - Encourage viewers to download or explore the app further. Best practice: Use clear and concise language.
    • Onboarding Performance Tracking - Use data to optimize the onboarding process. Best practice: Track key metrics like completion rates and engagement.
    • Show, Don't Just Tell - Use short, focused screen recordings to demonstrate app functionality. Best practice: Highlight key interactions and features.
    • Emotional Connection - Create a narrative that resonates with viewers on an emotional level. Best practice: Use authentic storytelling and relatable characters.


    What makes App Onboarding Video effective?


    A compelling App Onboarding Video is a crucial element in driving user engagement and adoption. The key is to design an experience that is both informative and engaging, guiding users through the app's functionalities in a way that feels natural and intuitive.

    A successful App Onboarding Video is driven by a clear understanding of the user's needs and goals. It should focus on showcasing the app's value proposition and demonstrating how it can solve user pain points. The video should be concise, visually appealing, and easy to understand, ensuring that users can quickly grasp the app's core functionalities and benefits.

    Methods for creating effective App Onboarding Videos include using a clear and concise narrative, incorporating visual elements that capture attention, and providing a clear call to action. The video should be tailored to the specific audience and platform, ensuring that it is accessible and engaging for all users.


    How long should your App Onboarding Video be?


    Optimize app onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What core features need showcasing?
    • Who is the intended user group?
    • What is the app's complexity level?
    • Which platform will host the video?
    • What style best suits the app's brand?
    • Does the video need a tutorial element?
    • What is the video's primary message?

    App onboarding video length guide

    App Onboarding TypesVideo LengthUse CaseFunnel
    Explainer Video45-60 secondsClearly communicates app value proposition and core features using concise visuals and narration, possibly with a minimalist style for clean aesthetics.Awareness
    Animated Screen Recording30-45 secondsShowcases app's key functionalities through engaging animation, highlighting user flow and interaction points.Consideration
    Tutorial Video1-2 minutesGuides users through specific tasks or features, using a step-by-step approach, potentially incorporating a talking head for a personal touch.Conversion
    Walkthrough Video1-1.5 minutesProvides a comprehensive overview of the app's features and benefits, using a fast-paced style to maintain viewer engagement.Engagement
    Product Demo1.5-2 minutesDemonstrates the app's capabilities in a realistic setting, showcasing its practical applications and benefits. Might use a live-action screen recording or a combination of screen recording and talking head.Decision


    How to create App Onboarding Videos?


    Craft compelling app onboarding videos that seamlessly guide users, showcasing your app's value and driving engagement. This ensures a positive first impression and encourages adoption.

    * Target audience analysis - Tailor the video's language and complexity to resonate with specific user segments.

    • Video Goal Definition - Focus on a single, measurable goal to maximize impact.
    • Compelling Scriptwriting - Use a narrative structure to create an emotional connection.
    • Visual Style Selection - Choose a style that's both memorable and consistent with your brand.
    • Storyboard Creation - Use the storyboard to plan visual cues that emphasize key features.
    • CTA Planning - Make the call to action prominent and easy to follow.
    • voiceover Recording - Use a voice that's both authoritative and engaging.
    • Screen Recording - Use high-resolution recordings that clearly show the app's interface.
    • Video Editing - Use dynamic editing techniques to maintain viewer interest.
    • Motion Graphics - Use animation to highlight key interactions and transitions.
    • Platform Optimization - Test the video on various devices to ensure optimal playback.
    • Final Video Review - Get feedback from multiple stakeholders to identify areas for improvement.


    How app onboarding video examples are curated?


    We dove deep into app onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic app onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving in-app actions.
    7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, app onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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