30 Video Announcement Examples To Drive Business Growth

1. Atlassian

Atlassian data analytics insights transforms fragmented data into unified, actionable intelligence, driving continuous improvement. This animated explainer strategically leverages dynamic motion graphics to illustrate the journey from data silos to a secure, unified data lake, empowering agile teams with holistic visibility for smarter, proactive business decisions.
Why It Stands Out:

2. Hotjar

Overwhelmed by website data? Hotjar's Product Video Announcement offers a simple yet powerful solution: filters. The relatable scenario of a stick figure drowning in data instantly resonates with anyone who's faced the challenge of managing large datasets. The minimalist 2D animation and soft gradient background create a visually appealing and engaging experience.

This effective video demonstrates how Hotjar filters transform complex data into actionable insights, streamlining workflows for product managers, UX designers, and marketers. Clear on-screen text and a step-by-step demonstration make the functionality easy to grasp. By simplifying data analysis, Hotjar filters empower teams to make informed decisions, ultimately leading to better product development and improved user experiences.

3. Xfinity

Xfinity Storm-Ready WiFi benefits are powerfully communicated in this announcement video, which expertly addresses the common anxiety of internet and power outages. Through compelling 3D animation and clear UI demonstrations, Xfinity positions its Storm-Ready WiFi as an automatic, reliable solution for seamless connectivity, simultaneously enhancing everyday home WiFi for unparalleled peace of mind.
Why It Stands Out:

6. Elaad

This EV smart charging communication explainer from Elaadnl meticulously deconstructs the complex digital dialogues that power a smart energy ecosystem, asserting that seamless protocols are crucial for efficient and sustainable operation. Through an engaging animated journey, the video illustrates how standardizing these exchanges prevents costly miscommunication, ensuring every component€”from electric vehicles to solar panels€”speaks the same reliable language.
Why It Stands Out:

7. Thales

This Thales announcement video brilliantly showcases how cloud data protection on demand transforms the daunting complexity of enterprise data security into an agile, cost-effective, and user-controlled solution. It masterfully guides viewers through the challenges of hybrid and multi-cloud environments, visually demonstrating how the Thales platform simplifies management, mitigates cyber threats, and ensures compliance without upfront hardware investment.
Why It Stands Out:

8. ChannelAdvisor

This e-commerce partnership network animation for ChannelAdvisor Commerce Network masterfully visualizes how its platform solves the widespread challenge of online market fragmentation. Through clean vector animation and a confident narrative, it unveils a seamless, step-by-step solution for brands and retailers to discover, connect, and ultimately grow their business with ideal selling channels.
Why It Stands Out:

9. ASSA ABLOY

An intelligent access control announcement video, the ASSA ABLOY ASURE introduction presents a groundbreaking, seamlessly integrated security platform. This production skillfully demonstrates how ASURE simplifies complex security challenges through intuitive predictive power and unified management, positioning it as a future-proof solution for modern facilities.
Why It Stands Out:
""Dynamic UI Visualizations Reveal Predictive Power"" The ASURE announcement masterfully uses AI-driven UI animation and photorealistic CGI to bring abstract predictive analytics to life. This unified dashboard rendering for ASURE transforms complex data flows into a clear, tangible demonstration of its advanced intelligence, making its proactive security capabilities instantly comprehensible.
""Unified Platform Simplifies Multi-faceted Access Control"" ASSA ABLOY effectively communicates ASURE's core benefit"" integrated security management through a singular, intuitive interface. By visually merging diverse access points into one responsive UI design, the video offers compelling proof of operational efficiency and how ASURE effortlessly streamlines previously disparate security systems.
""Elevating Access Control to a Proactive Security Platform"" Beyond a mere product, ASURE is strategically positioned as a comprehensive future-proof security platform. The videos narrative elevates the ASSA ABLOY solution from traditional access control to an intelligent access control system, emphasizing its role in operational efficiency improvement and anticipating security needs before they arise.

10. OpenText

This global e-invoicing compliance solution from OpenText masterfully demystifies the overwhelming complexity of international tax mandates and the urgent need to combat VAT fraud. Through dynamic infographics and a clear narrative, it illustrates how OpenTexts integrated platform transforms fragmented processes into a singular, future-proof solution for seamless regulatory adherence.
Why It Stands Out:

11. BetterCloud Manage

This SaaS management automation platform announcement video for BetterCloud Manage effectively addresses the escalating complexities and costs associated with modern multi-SaaS environments. Through dynamic motion graphics, it visually deconstructs the problem of application sprawl before presenting a unified solution for IT efficiency and robust SaaS governance.
Why It Stands Out:

12. Aircove

Home network security, simplified. Aircove's video brilliantly demonstrates its user-friendly setup. Clean graphics and an intuitive app make complex technology accessible.

This announcement for product emphasizes a quick, five-minute installation. The engaging animation and clear instructions make Aircove appealing to a wide audience.

13. Alation

Data catalog industry leader Alation delivers a powerful anniversary announcement video that solidifies its position as the Greatest Of All Time (GOAT) in data catalogs, data governance, and data intelligence. Through dynamic sports analogies, a stadium of industry accolades, and a celebratory narrative, the video champions Alation's decade of pioneering innovation and unwavering market dominance.
Why It Stands Out:

14. NICE

Integrated chat feedback management: This announcement for NICE CXone Feedback Management with CXone Chat strategically unveils a seamless solution for capturing immediate customer feedback directly within the digital chat experience. It expertly navigates from a real-world customer interaction and its swift resolution to an integrated in-chat survey, eliminating traditional redirects and friction. This continuous feedback loop empowers agents and supervisors with actionable insights, driving continuous service enhancement.
Why It Stands Out:

15. Diligent

Secure board management platform, this Diligent Boards product announcement masterfully streamlines and secures critical information for board members and leaders, enhancing decision-making and organizational impact in today's "always-on" world. Through sophisticated motion graphics, animated data visualizations, and a compelling problem-solution narrative, the video clearly articulates how Diligent Boards empowers confident, strategic governance.
Why It Stands Out:

16. Clever Devices

Does managing public transit ridership data feel overwhelming? This announcement video for Clever Insights shows how to streamline the process. The video uses bright, clean animation to showcase the software's intuitive dashboard and reporting features.

Clever Insights' customizable data processing rules are clearly demonstrated, along with its ability to generate various reports. This makes the software's ease of use and efficiency immediately apparent, making it a compelling marketing tool.

17. Telia

This LPWA connectivity explainer video by Telia masterfully demonstrates that effective IoT solutions demand specialized, not generic, network connectivity. Through clear animated comparisons and compelling real-world use cases, it articulates how NB-IoT and LTE-M address distinct industrial challenges, positioning Telia as a forward-thinking partner in the 5G era.
Why It Stands Out:

18. CoreLogic

CoreLogic's video immediately grabs attention with its efficient use of visuals. The clear, concise presentation makes complex data easily digestible, appealing to a wide range of viewers. The video's impactful visuals support the Product Announcement, enhancing its overall effectiveness.

This strategic approach to communication ensures the message resonates. The video's brevity is a strength, avoiding information overload. The seamless integration of information makes it a great example of effective video marketing.

19. Paysend

International money transfer app demo for Paysend masterfully articulates its core thesis: enabling remarkably simple, fast, and secure global remittances. Through fluid UI animation, compelling statistical overlays, and rapid cuts, it deconstructs the complexity of international payments into an accessible, trustworthy digital experience.
Why It Stands Out:

20. SurveyMonkey

SurveyMonkey Microsoft integration explainer effectively illuminates how businesses can leverage real-time customer and employee insights directly within their familiar Microsoft ecosystem. This concise announcement orchestrates a clear visual narrative, demonstrating seamless workflow integration to empower more informed, data-driven decisions for tangible business growth.
Why It Stands Out:
""From Raw Feedback to Real-Time Insights: The video opens with animated chat bubbles representing diverse feedback, rapidly transitioning to a dynamic line graph that symbolizes growth. This visual sequence clearly illustrates how SurveyMonkey transforms raw customer and employee sentiment into immediate, actionable real-time insights, accelerating the path to understanding and response.
""Seamless Integration Across the Microsoft Ecosystem: A striking split-screen transition powerfully introduces the SurveyMonkey and Microsoft partnership, followed by a fluid display of familiar Office app icons. This demonstrates SurveyMonkey's deep integration into the ubiquitous Microsoft ecosystem, assuring viewers that crucial insights are accessible directly within their everyday workflow applications.
""Empowering Data-Driven Business Decisions: Through authoritative narration and reinforcing on-screen text, the announcement culminates in a clear promise: enhanced decision-making. By integrating SurveyMonkey's robust feedback capabilities with the Microsoft suite, businesses are empowered to leverage real-time data to drive strategic actions, fostering productivity and achieving measurable growth.

21. Sun Life

Financial advisor first meeting guide: This Sun Life animated explainer strategically demystifies the initial steps of financial planning, transforming the potentially daunting prospect of meeting an advisor into an accessible and empowering experience. Through clear, friendly 2D character animation and a reassuring narrative, it proactively addresses common client anxieties, building essential trust and rapport from the outset.
Why It Stands Out:

22. VISA

VISA's innovative financial technology is elegantly presented in this Product Announcement Video Example. The video's sharp visuals and concise narrative effectively communicate the brand's global reach and seamless payment solutions.

Viewers connect with the effortless transactions depicted, showcasing the convenience and speed of VISA's services. The video's subtle yet powerful storytelling avoids explicit feature lists, focusing instead on the overall user experience.

23. Capital One

Capital One's sophisticated visual storytelling immediately captivates. The strategic use of vibrant color and graphics, seamlessly integrated with concise information, creates a lasting impression. This is a highly effective marketing strategy.

The video announcement cleverly showcases key features through a blend of close-ups and broader perspectives, enhancing viewer engagement and understanding. This approach makes for a highly effective marketing tool, leaving a strong positive impact.

24. CorVel

CorVel's proactive workers' comp care announcement effectively articulates its core thesis: human-centered care advocacy, augmented by AI, is paramount for optimizing injured worker recovery and mitigating escalating costs. This animated explainer showcases CorVel's dedicated Care Advocate Team and advanced CareMC Edge AI platform, delivering immediate, personalized support within the critical first 30 days post-injury, transforming complex challenges into clear paths to recovery.
Why It Stands Out:

25. CLEAR

Expedited airport security animation, this CLEAR announcement transforms holiday travel from a frantic dash into a seamless, stress-free experience. Through a delightful fairytale narrative, the video vividly illustrates how CLEAR effortlessly guides travelers like Claire past overwhelming airport crowds, simplifying complex security processes to ensure they arrive home for "moments that matter."
Why It Stands Out:
""Transforming Holiday Travel with Seamless Animation"" The animation skillfully uses 2D character design and fluid motion graphics to depict a universal holiday travel nightmare (long lines, stress) and then beautifully transitions to the serene efficiency of the CLEAR experience. This stark visual contrast effectively showcases CLEAR's ability to turn chaos into calm.
""Orchestrating an Emotional Connection to Time Savings"" Beyond simply showing speed, this CLEAR video leverages a heartwarming, fairytale-like narrative ("Once Upon a Holiday") that culminates in a family reunion. By framing faster security as the gateway to cherished emotional moments, the video creates a powerful, relatable reason for busy travelers to choose CLEAR.
""Visualizing Expedited Enrollment for Instant Relief"" The video distinctly highlights the quick and easy enrollment process with a friendly ambassador, followed by the main character "flying" through security. This clear, sequential visualization demystifies the CLEAR process and immediately communicates its core benefit"" instant relief from holiday travel bottlenecks.

26. 6sense

6sense's video immediately captivates with its sharp visuals. The clear demonstration of functionality makes the platform's value instantly apparent. The concise presentation is highly effective.

This video is a masterclass in succinct communication. The Announcement for Product is smoothly integrated, adding to the overall impact. Its brevity and clarity make it a standout example of effective marketing.

27. Brave

Brave Newsfeed ad animation elegantly introduces a revolutionary ethical advertising paradigm. This motion graphics announcement orchestrates a clear narrative, demonstrating how advertisers can amplify content within Brave's personalized news reader, while championing user privacy. It simplifies complex ad tech concepts, inspiring confidence in a new, innovative solution.
Why It Stands Out:

28. Comarch

Comarch's announcement video captivates with its refined visual approach. The video expertly uses close-ups and detailed shots to showcase the product's superior quality without explicitly stating it. This is a powerful technique for building anticipation.

The video's success lies in its subtle yet effective communication. By focusing on the product's intricate details, the announcement video successfully generates excitement and anticipation. This approach is a compelling example of visual storytelling.

29. FGV

This corporate human rights policy animation meticulously outlines global human rights principles and FGV's unwavering commitment to upholding them across its operations. Through a clear, animated journey from the Universal Declaration of Human Rights' inception to specific employee entitlements and robust reporting mechanisms, FGV proactively educates and empowers its workforce.
Why It Stands Out:

30. Bandwidth

Bandwidth's sharp video expertly demonstrates its potential. A captivating visual presentation, enhanced by a sophisticated Product Announcement Animation, ensures viewers remain fully engaged. The concise approach makes complex information readily understandable.

The video's pacing is perfect; neither rushed nor slow. Its clean, modern aesthetic elevates the professional feel. This video is a masterclass in simplifying complex information for maximum impact.

Who is your ideal viewer for this announcement video?

So, we've established the power of visual content, but who exactly are we picturing when we think about our ideal viewer for a video announcement? It's not just about demographics; it's about understanding their needs, motivations, and how they interact with content. Let's explore some key aspects.

• Are they already familiar with our brand, or are they new to us? This helps us decide how much background information to include in our video announcement.
• What problems are they facing, and how does our announcement address those issues? This allows us to frame our message in a way that resonates with them.
• Where do they typically consume content? Knowing if they prefer social media or our website will guide our distribution strategy.
• What motivates them to actually watch our video announcement? Understanding this will help us create content that truly captures their attention.

By keeping these questions in mind, we can create a video announcement that not only informs but also truly connects with our audience, making them pause, engage, and become part of our community.

What action do you want viewers to take after watching?

We've explored who our viewers are, now let's talk about what we want them to do. It's not enough for them to simply watch our video announcement; we need to guide them towards a specific action. What's that one thing you want them to do after the video ends? Let's think about how we can make that happen.

• Imagine your *announcement video * is a signpost, where do you want it to lead? Maybe it's to a product page, where they can learn more about what you offer.
• Consider the power of social sharing. Could your *video announcement * be something they'd want to share with their friends and followers?
• What about a direct call to action? Do you want them to leave a comment, sharing their thoughts and opinions about your *Announcement for Product*?
• Think about the long game. How can this *video announcement * help you build a community, encourage sign-ups, or drive sales?

By focusing on the desired outcome, we can create a video announcement that is not just watched but also acted upon. It's about creating a journey for your viewers, and the call to action is the next step in that journey.

What's the single most important message to convey?

Okay, we've thought about who we're talking to, now let's nail down what we're actually saying. What's that one thing you want people to take away from your announcement video? It's not just about sharing information; it's about making a connection.

What's the core benefit you're offering? How does your Product Announcement make their lives better? Think about what makes your announcement unique. Is it a new feature, a fresh approach, or something else entirely?

• Clarity is paramount. What single idea should viewers grasp immediately?
• Emphasize the solution. What problem does this solve for them?
• Prioritize impact. What message will resonate long after the video ends?
• Use emotional triggers. How can you make them feel something?

Before you start creating your Product Announcement Animation, ask yourself what's the single most important message? Let's make sure it's clear, compelling, and unforgettable. This will ensure your announcement video truly connects with your audience.

How to create an emotional connection with your audience?

We've explored who our viewers are and what we want them to do. Now, let's talk about making them *feel* something. It's not just about information; it's about creating a connection that lasts. How do we make our *product video announcement* resonate on a deeper level? It's about moving beyond just showing and starting to truly connect.

Think about the *marketing video examples* that have moved you. What did they do? They told stories, they made you laugh, they made you feel understood. That's the power of emotional connection. When creating your *product launch video* or even a *service launch video*, consider these points.

• Share real human stories, not just product features, because people connect with people.
• Use characters viewers can see themselves in, making the experience relatable.
• Tap into shared memories with nostalgic visuals, creating a sense of warmth and familiarity.
• Use humor thoughtfully to create a lighthearted connection, but ensure it aligns with your brand.

By focusing on these elements, we can move beyond simply showcasing our product and start building a genuine connection with our audience. This connection is what will make your video memorable and impactful.

Where will your announcement video be most effective?

We've spent time thinking about who we're talking to and what we want them to do. Now, let's figure out where our announcement video will truly connect. It's not about just posting it anywhere; it's about choosing the right spot for maximum impact. Let's explore some key options.

Thinking about social media? Which platform best fits your audience? Consider how launch video examples often use these channels to build excitement. A dedicated landing page, on the other hand, can be perfect for promotional video examples, driving specific actions. Your website homepage is prime real estate for a new product video, offering high visibility.

• Email marketing lets you reach a targeted audience with personalized messages, ideal for a service announcement video.
• Blog posts provide context, embedding your video within relevant content.
• Online communities allow you to engage niche audiences in relevant forums.
• Paid advertising helps you reach a wider audience through targeted campaigns.

Ultimately, the best place for your video depends on your goals and audience. Choose wisely, and your message will resonate far more effectively.

How does this video fit into your overall brand narrative?

We've talked about your audience, your goals, and your message. Now, let's weave your video announcement into your brand's larger story. Think of it like this, your video isn't just a standalone piece; it's a chapter in your brand's ongoing narrative. How does it make your audience feel about your brand?

When you watch successful corporate video examples, you notice how they make you feel connected to the brand. Can your video do the same? This is about more than just sharing information; it's about creating a cohesive brand experience.

• Does your video reflect your brand's core values, or does it feel out of sync?
• If you're launching a new feature video, does it feel like a natural extension of your brand's story?
• Even a simple company announcement video can be a powerful tool for reinforcing your brand's values.
• When you watch reveal video examples, notice how they build anticipation and excitement. Can your video do the same?

Ultimately, your video announcement should strengthen customer loyalty and drive brand advocacy. It's about making sure every piece of content contributes to your brand's overall story.

How to allocate resources for a high-impact video?

Now that we've explored the core elements of a compelling video announcement, let's dive into how we can make the most of our resources. It's about more than just having a budget; it's about making smart choices that amplify our message. We need to think about where our money, time, and energy will have the biggest impact.

• First, let's define clear objectives, what do we want to achieve with our brand announcement video?
• Next, set a realistic budget, understanding our financial limits will guide our choices, look at feature release video examples and see how they allocated resources.
• Prioritize key elements, focusing on what truly matters for our update announcement video.
• Allocate time for scripting, crafting a compelling message is essential, think of a successful product announcement video Example, and how they planned their distribution.

By focusing on these key areas, we can ensure our video announcement not only informs but also truly connects with our audience. Remember, smart resource allocation is the key to a high-impact video.

What is the best approach to unveil your product?

Okay, we've covered the essentials of video announcements. Now, let's dive into the best way to unveil your product. It's more than just showing it off; it's about creating a moment, a feeling, something that sticks with your audience. We want them to be excited, not just informed. How do we make our product reveal video something people will remember?

Have you ever seen release video examples that just blew you away? Let's aim for that level of impact. We need to think about the story we're telling, the emotions we're evoking, and the action we want them to take. When we look at product reveal video examples, what are the common threads that make them successful? It's often about a mix of great visuals, a clear message, and a touch of something special.

• Start with a hook that grabs attention instantly, like a question or a surprising visual.
• Showcase the core benefit early, making it clear how your product makes their lives better.
• Use storytelling to create an emotional connection, making your product feel relatable.
• Highlight unique selling points, showing what makes your product different and better.

Even if it's not a product launch, we can learn from company update video examples that build excitement. It's about creating a sense of anticipation and making your audience feel like they're part of something special. Let's make our video announcement a chapter in our brand's story that they'll want to share.

How to use visuals to represent your product's core concept?

We've discussed the power of video announcements, now let's explore how visuals can truly capture your product's core concept. It's about more than just showing; it's about visually communicating the essence of what you offer. We want to make sure the visuals we use are not just eye-catching but also convey the heart of our product.

• Think of using metaphors to visually represent abstract ideas, like a puzzle piece fitting perfectly to show problem solving.
• Consider employing color psychology to evoke desired emotions, using blues for trust or greens for growth, just like in many brand announcement video examples.
• Utilize motion graphics to demonstrate functionality, imagine a software launch video where screen recordings seamlessly show how the app works.
• showcase product features through clear close-ups, highlighting key details, making the new product video examples feel like they are solving a real problem.

We can also use iconography to simplify complex ideas, making them easily digestible. Create visual analogies to connect with familiar concepts, making them more relatable. Use typography to reinforce key messages, ensuring they are memorable. Visual hierarchy can guide the viewer's attention, making sure they see what's most important.

By focusing on these visual elements, we can create a video announcement that not only informs but also truly connects with our audience, making them pause, engage, and become part of our community.

How to generate excitement before the video release?

Ready to turn your video announcement into a must-see event? We've talked about what makes a great video, now let's explore how to build that pre-release buzz. It's not just about dropping a video and hoping for the best; it's about creating anticipation.

• Start by offering behind-the-scenes glimpses, maybe even a sneak peek of the making of your feature announcement video examples, making your audience feel like they are part of the process.
• Use countdown timers on social media, creating a sense of urgency, think of it as the final countdown before your app launch video.
• Release short, intriguing snippets, leaving them wanting more, maybe even a short clip from your Cartoon Product Announcement Video.
• Send exclusive previews to email subscribers, showcasing a sneak peek of your service announcement video examples, making them feel special.

Think of these strategies as building a bridge, connecting your audience to your video before it even goes live. By creating this anticipation, you're not just launching a video; you're launching an experience.