1. Atlassian

Duration : 1 minute and 35 seconds
Dynamic visuals immediately engage; the vibrant animated pie charts powerfully illustrate time management. The geometric 3D shapes, pulsing with teal light, represent data insights, making complex information instantly clear.
This short video is a great example of concise, engaging data communication. The Announcement for Product is seamlessly integrated, leaving a lasting impression. It's a fantastic example of using animation to explain a potentially dry topic.
2. Hotjar

Duration : 1 minute and 25 seconds
Overwhelmed by website data? Hotjar's Product Video Announcement offers a simple yet powerful solution: filters. The relatable scenario of a stick figure drowning in data instantly resonates with anyone who's faced the challenge of managing large datasets. The minimalist 2D animation and soft gradient background create a visually appealing and engaging experience.
This effective video demonstrates how Hotjar filters transform complex data into actionable insights, streamlining workflows for product managers, UX designers, and marketers. Clear on-screen text and a step-by-step demonstration make the functionality easy to grasp. By simplifying data analysis, Hotjar filters empower teams to make informed decisions, ultimately leading to better product development and improved user experiences.
3. Xfinity

Duration : 1 minute and 33 seconds
Xfinity's platform presentation captivates with its straightforward approach. The seamless screen recordings effectively demonstrate the website and app's user-friendly design, instantly conveying ease of use. A clean, modern aesthetic further enhances the visual appeal.
This video announcement successfully showcases key features like the search function and builder profiles, instilling confidence. Compelling customer testimonials add a layer of trust, making a strong case for using the platform.
4. BDO

Duration : 1 minute and 5 seconds
BDO's dynamic visuals immediately grab attention. The concise text overlays and rapid cuts effectively communicate complex information, making this a compelling Product Video Announcement. The video's diverse shots, from cityscapes to close-ups of data, showcase the breadth of services.
This approach successfully communicates excitement and opportunity. The modern, professional visuals, with their clean lines and bold colors, reflect BDO's sophistication. Seamless transitions and impactful imagery leave a lasting impression, making it a highly effective recruitment tool.
5. Citrix

Duration : 1 minute and 36 seconds
Intriguing visuals immediately highlight the importance of robust cybersecurity. This Citrix DaaS Product Announcement Video Example cleverly uses animation to showcase the software's features, targeting IT professionals and business leaders. The video's concise presentation avoids jargon, focusing on relatable scenarios that resonate with the audience.
Employee struggles and triumphs are effectively depicted, demonstrating the software's impact on productivity. Visual metaphors and clear annotations enhance understanding, making this a highly effective and efficient way to communicate the value of Citrix DaaS.
6. Elaad

Duration : 1 minute and 57 seconds
Smart charging technology is explained brilliantly using 2D animation. The video showcases data flow between electric cars, charging stations, and computer systems with exceptional clarity. A Product Announcement for Elaad's research is cleverly woven into the narrative.
This explainer video's concise information delivery and minimalist style are highly effective. The visualization of communication between devices is captivating, and the video's duration is perfectly paced. Viewers are left wanting to learn more about ElaadNL's contribution to the smart charging ecosystem.
7. Thales

Duration : 1 minute and 48 seconds
Simplifying data protection across multi-cloud, on-premise, and hybrid setups is visually communicated in this Announcement Video from Thales. The video's use of vibrant data streams and server imagery gives immediate context to modern security needs. The clean design language, consistent brand colors, and intuitive UI highlight the effortless experience of their Data Protection On Demand platform.
The video showcases the ease of managing data security across various IT environments. This clarity is further amplified by icons that suggest cost and time savings. Moreover, the call to action at the end encourages engagement for further details, ensuring interested parties can easily learn more about their cloud security services. It is a persuasive way of explaining complicated processes.
8. ChannelAdvisor

Duration : 1 minute and 7 seconds
Finding the right marketplaces and retail channels can be a daunting task for online brands. ChannelAdvisors Cartoon Product Announcement Video offers a compelling solution, showcasing its Commerce Network as a central hub for connection and growth. The 2D animation cleverly visualizes a three-step processDiscover, Connect, Growwhile showcasing diverse consumer faces, representing the broad reach this platform offers.
ChannelAdvisor Commerce Network simplifies complex processes for both sellers and marketplaces seeking expansion. The clean aesthetic and concise messaging effectively communicate the platform's value, implicitly encouraging viewers to visit the ChannelAdvisor website to learn more and unlock their growth potential.
9. ASSA ABLOY

Duration : 1 minute and 18 seconds
Modern security meets flexible work. This Product Announcement Video showcases Aperio wireless locks, demonstrating their seamless integration into various work environments.
The video's clear visuals highlight the ease of use and enhanced security, promising improved efficiency for businesses and IT professionals. Aperio unlocks a new world of possibilities.
10. OpenText

Duration : 1 minute and 51 seconds
Global businesses face a growing challenge: navigating complex e-invoicing mandates. OpenText addresses this in a compelling Cartoon Product Announcement Video, showcasing its Active Invoices with Compliance solution. A rotating globe and the transition from paper to digital invoices visually represent the global shift, while a timeline underscores the immediate need for compliance.
OpenText positions itself as the single, integrated platform to simplify these complexities. The video highlights features like invoice validation and archiving, using a gear icon to symbolize a comprehensive solution. This visual metaphor effectively conveys the transformative power of consolidating processes and future-proofing operations. The video implicitly encourages viewers to explore OpenText's solutions for a smoother transition to digital invoicing.
11. BetterCloud Manage

Duration : 1 minute and 56 seconds
Managing multiple SaaS applications effectively can be a challenge, but BetterCloud Manage offers a compelling solution in this Product Announcement Video. The video immediately resonates with IT professionals by showcasing common pain points like wasted resources and complex workflows. It effectively demonstrates how BetterCloud Manage streamlines user lifecycle management, automating tasks from onboarding new hires to securely offboarding departing employees, ultimately saving time and resources.
The video's strength lies in its clear visuals, illustrating complex concepts like app license optimization and automated role changes. This concise and engaging overview showcases how BetterCloud Manage helps organizations maximize their SaaS investments. It's a prime example of how a Product Announcement Video can effectively communicate value and drive interest.
12. Aircove

Duration : 43 seconds
Home network security, simplified. Aircove's video brilliantly demonstrates its user-friendly setup. Clean graphics and an intuitive app make complex technology accessible.
This announcement for product emphasizes a quick, five-minute installation. The engaging animation and clear instructions make Aircove appealing to a wide audience.
13. Alation

Duration : 1 minute and 33 seconds
Alation's celebratory video immediately captivates with its dynamic visuals. Athlete silhouettes, representing data leaders, create a powerful GOAT analogy, while the stadium setting showcases Alation's industry leadership. This Cartoon Product Announcement Video cleverly uses a fast pace and vibrant colors to convey a message of success.
The video's concise messaging, highlighting Alation's awards and 10-year milestone, is highly effective. The 1-minute 32-second runtime is perfectly paced, leaving a lasting impression on potential clients, including C-suite executives and data analysts.
14. NICE

Duration : 57 seconds
CXone Feedback Management's seamless integration with CXone Chat is brilliantly showcased. This Product Video Announcement uses crisp visuals and a realistic customer interaction to highlight the software's ease of use and value. The 57-second runtime is perfectly paced.
Actionable insights from collected feedback are clearly demonstrated, emphasizing the software's impact on improving customer experience and self-service. The video's modern aesthetic and efficient information delivery make it highly effective.
15. Diligent

Duration : 1 minute and 15 seconds
Modern board leadership faces immense pressure. This Product Announcement Video Example masterfully uses visual metaphors, like pressure gauges, to highlight these challenges. The video showcases Diligent Boards' solution, emphasizing its accessibility and data-driven approach.
The platform's ease of use and ability to facilitate secure collaboration are clearly demonstrated, making it an appealing solution for busy executives and board members. The video's clean design and concise messaging leave a lasting impression.
16. Clever Devices

Duration : 1 minute and 57 seconds
Does managing public transit ridership data feel overwhelming? This announcement video for Clever Insights shows how to streamline the process. The video uses bright, clean animation to showcase the software's intuitive dashboard and reporting features.
Clever Insights' customizable data processing rules are clearly demonstrated, along with its ability to generate various reports. This makes the software's ease of use and efficiency immediately apparent, making it a compelling marketing tool.
17. Telia

Duration : 1 minute and 56 seconds
Telia's video announcement immediately captivates with its dynamic editing and sharp visuals. The concise storytelling effectively communicates the core message, leaving a lasting impression. The video targets a specific audience, enhancing its relevance and impact.
The strategic use of visuals and pacing keeps the audience hooked. The clear call to action, encouraging viewers to share their experience, successfully expands reach and generates organic engagement. This approach is a great example of effective video marketing.
18. CoreLogic

Duration : 42 seconds
CoreLogic's video immediately grabs attention with its efficient use of visuals. The clear, concise presentation makes complex data easily digestible, appealing to a wide range of viewers. The video's impactful visuals support the Product Announcement, enhancing its overall effectiveness.
This strategic approach to communication ensures the message resonates. The video's brevity is a strength, avoiding information overload. The seamless integration of information makes it a great example of effective video marketing.
19. Paysend

Duration : 17 seconds
A compelling illustration of international money transfer is delivered by Paysend. It uses a sleek, minimalist animation to highlight its borderless functionality. The video clearly explains how simple it is to transfer money using the service, thus making it an engaging Video Announcement for its user base.
The visual narrative is effective in its simplicity, focusing on the smooth steps required to send funds. It effectively communicates speed and convenience. The presentation of the user interface also looks encouraging, for a global audience to try the app, thus conveying its global appeal and ease.
20. SurveyMonkey

Duration : 16 seconds
SurveyMonkey's Product Announcement Video immediately grabs attention. The video's efficient use of visuals clearly communicates key features without overwhelming the viewer. Its brevity is a strength.
The straightforward presentation makes information easily digestible. This style is ideal for showcasing functionality and benefits, especially for a busy audience. The video leaves a lasting positive impression.
21. Sun Life

Duration : 2 minutes and 5 seconds
Financial planning can feel daunting, but this video simplifies the process. Sun Life's approach uses clear visuals and relatable scenarios, making complex financial concepts accessible. The Product Announcement Animation effectively showcases key features, enhancing understanding.
The video's positive tone and efficient pacing build trust and confidence. It leaves viewers feeling empowered and informed, ready to explore their financial options.
22. VISA

Duration : 58 seconds
VISA's innovative financial technology is elegantly presented in this Product Announcement Video Example. The video's sharp visuals and concise narrative effectively communicate the brand's global reach and seamless payment solutions.
Viewers connect with the effortless transactions depicted, showcasing the convenience and speed of VISA's services. The video's subtle yet powerful storytelling avoids explicit feature lists, focusing instead on the overall user experience.
23. Capital One

Duration : 2 minutes and 18 seconds
Capital One's sophisticated visual storytelling immediately captivates. The strategic use of vibrant color and graphics, seamlessly integrated with concise information, creates a lasting impression. This is a highly effective marketing strategy.
The video announcement cleverly showcases key features through a blend of close-ups and broader perspectives, enhancing viewer engagement and understanding. This approach makes for a highly effective marketing tool, leaving a strong positive impact.
24. CorVel

Duration : 1 minute and 10 seconds
CorVel's video shines with its direct approach. The presentation is remarkably clear, instantly conveying the product's core value. It's a concise and effective demonstration.
This video serves as a strong Product Announcement, efficiently showcasing functionality without unnecessary complexity. The streamlined presentation leaves a lasting positive impression, making it a model of effective communication.
25. CLEAR

Duration : 31 seconds
Captivating visuals and a unique perspective set CLEAR's campaign apart. The video's innovative approach resonates deeply, creating a memorable experience for viewers. Its strategic use of social media is a masterclass in amplification.
The Video Announcement is naturally woven into the narrative, adding another layer of engagement. This campaign demonstrates the power of a well-crafted video to achieve significant results. It's a must-see for anyone looking to elevate their marketing strategy.
26. 6sense

Duration : 1 minute and 16 seconds
6sense's video immediately captivates with its sharp visuals. The clear demonstration of functionality makes the platform's value instantly apparent. The concise presentation is highly effective.
This video is a masterclass in succinct communication. The Announcement for Product is smoothly integrated, adding to the overall impact. Its brevity and clarity make it a standout example of effective marketing.
27. Brave

Duration : 16 seconds
Intriguing visuals instantly grab attention; the video's succinctness is impressive. The animation's vibrant style and dynamic movement create a memorable and delightful experience.
The Product Announcement Animation is seamlessly integrated, enhancing the overall impact. Its brevity is a key strength, leaving a lasting impression. A fantastic example of concise storytelling.
28. Comarch

Duration : 2 minutes and 25 seconds
Comarch's announcement video captivates with its refined visual approach. The video expertly uses close-ups and detailed shots to showcase the product's superior quality without explicitly stating it. This is a powerful technique for building anticipation.
The video's success lies in its subtle yet effective communication. By focusing on the product's intricate details, the announcement video successfully generates excitement and anticipation. This approach is a compelling example of visual storytelling.
29. FGV

Duration : 5 minutes and 47 seconds
FGV's product demonstration is surprisingly engaging. The video cleverly avoids the typical advertisement feel, focusing instead on a relatable story that subtly highlights key features. This approach makes the product information memorable and easily digestible.
The product details are seamlessly integrated into the narrative. The Video Announcement is woven naturally into the story, enhancing viewer engagement without feeling forced. This makes the video both informative and entertaining.
30. Bandwidth

Duration : 1 minute and 45 seconds
Bandwidth's sharp video expertly demonstrates its potential. A captivating visual presentation, enhanced by a sophisticated Product Announcement Animation, ensures viewers remain fully engaged. The concise approach makes complex information readily understandable.
The video's pacing is perfect; neither rushed nor slow. Its clean, modern aesthetic elevates the professional feel. This video is a masterclass in simplifying complex information for maximum impact.