30 Video Narrative Examples That Drive Customer Engagement

Narrative Video Examples

1. Printify

Customizable product options shine in this brief, engaging video. The dynamic visuals and rapid-fire product showcases immediately capture attention, making it a Visual Narrative Video that truly works. Launching in February, Printify offers solutions for diverse categories, streamlining the selling process through online platforms.

The video's use of 3D mockups and vibrant colors effectively communicates the customization options and potential profitability. This concise approach clearly targets entrepreneurs and businesses interested in private label products, leaving viewers wanting to learn more.

2. ExxonMobil

ExxonMobil's commitment to energy solutions is powerfully conveyed through captivating visuals. The animation's modern style simplifies complex information, making it accessible to a broad audience.

The video cleverly uses Narrative Content, connecting with viewers emotionally and showcasing the positive impact of ExxonMobil's work. Its concise message leaves a lasting impression, effectively communicating the company's dedication.

3. ENEL

Visually striking and informative, Enel's animated explainer video masterfully uses vibrant colors and a clean aesthetic to break down the concept of Renewable Energy Certificates (RECs) for businesses and consumers. The product narrative unfolds seamlessly, starting with a dynamic map of North America highlighting renewable energy sources and transitioning to an isometric city view powered by these sources.

This visualization effectively demonstrates how RECs connect consumers and businesses to green energy, even without direct access to renewable infrastructure. The video clearly explains the tracking and verification process, emphasizing the impact of REC purchases on renewable energy development and carbon footprint reduction, inspiring viewers to explore the topic further.

4. Zensar Technologies

For insurance carriers seeking digital transformation, Zensar Technologies offers a compelling Visual Narrative Content Video showcasing a suite of solutions. The 90-second animation efficiently highlights core modernization with Guidewire, cloud solutions with Zen Cloud Pro, and AI-powered mobile apps, promising enhanced customer experience and lower total cost of ownership.

This Visual Narrative Content Video effectively uses 2D animation to communicate complex information clearly. Showcasing partnerships with industry leaders like Guidewire, AWS, and Microsoft Azure, Zensar builds trust and expertise. By focusing on the benefits for insurance carriers, the video encourages viewers to contact Zensar today to explore tailored solutions and unlock their digital potential.

5. AutoDrive

AutoDrive's video masterfully portrays a future where autonomous driving is both innovative and safe. The Video Narrative Product seamlessly blends 2D and 3D animation, showcasing everything from prototypes to complex safety features like cooperative automated emergency brake assist. The visuals, particularly the car navigating a busy intersection, instill confidence in the viewer by demonstrating the intricate details of the V2X communication system.

This pan-European project, involving 61 organizations, highlights tangible achievements, including vehicle prototypes and a sophisticated traffic management system. The emphasis on open-source software and standardization further reinforces AutoDrive's commitment to a collaborative and accessible future of autonomous driving, leaving viewers excited about the future of transportation.

6. Quantiphi

Quantiphi's video dynamically showcases its expertise in applied AI and data science, captivating viewers with its sleek visuals and concise messaging. The animation effectively highlights key partnerships with AWS and Core of Smart Market, establishing credibility from the outset. This Narrative Product Video expertly targets potential clients, investors, and talent, emphasizing core competencies and a global presence spanning multiple countries.

The minimalist design and smooth transitions create a visually compelling journey, showcasing Quantiphi's award-winning solutions in a digestible format. By highlighting its 1500+ employees and international reach, the video positions Quantiphi as a trusted industry leader. This concise yet comprehensive approach encourages viewers to visit the website to explore detailed case studies and discover how Quantiphi can transform their businesses.

7. FinGo

FinGo's animation is instantly engaging. Clever use of color and simple character designs makes this Product Narrative Video easily understood, despite its fast pace. The concise information delivery, perfectly synced with visuals, ensures viewers grasp the core message.

The diverse scenariostransit, retaileffectively demonstrate FinGo's versatility. The implicit call to action is surprisingly effective, leaving a lasting impression. The video's dynamic visuals further enhance its appeal.

8. BDO

Step into the dynamic world of BDO, where innovation meets opportunity. This brand video expertly showcases a diverse portfolio of services, from forensic investigations to IPOs, through a compelling visual narrative. High-quality visuals, featuring bustling cityscapes and robotic arms, combined with fast-paced editing, create a captivating experience.

This short but impactful video targets potential employees across finance, technology, and related fields, highlighting BDO's expertise in cutting-edge areas like blockchain and machine learning. The seamless blend of live-action and motion graphics adds depth, while the call to action, www.bdo.ca/careers, effectively inspires career exploration within this global organization.

9. Justice

A poignant animated video from Justice portrays the vital role of information in reconciliation. The hand-drawn aesthetic, with its limited color palette, enhances the emotional impact of metaphors like the tug-of-war and the falling figures. This Visual Narrative for Storytelling effectively connects with audiences interested in justice and human rights.

JusticeInfo.net is presented as a crucial platform for dialogue and credible information, directly addressing the issues symbolized by the nurturing question mark and the tightrope walkers seeking balance. The video powerfully demonstrates how animation can communicate complex themes, inspiring viewers to support the cause.

10. Dun & Bradstreet

Conquer data chaos with this insightful video from Dun & Bradstreet. Visually engaging, this compelling Narrative Content Video uses dynamic motion graphics to depict the overwhelming struggle of managing data, contrasted with the clarity of a unified data solution. The video effectively targets businesses grappling with data silos and inaccuracies, positioning Dun & Bradstreet's master data management solutions as the key to informed decision-making and streamlined operations.

From the cityscape metaphor for data growth to the smooth transitions and 2D icons and illustrations, every element contributes to a memorable viewing experience. The video clearly communicates the value of accurate, accessible data, empowering organizations to gain a competitive edge. The call to action, directing viewers to dnb.com/MasterData, provides a direct path to explore these solutions and transform data management.

11. FSGImpact

Collaboration conquers complexity in FSGImpact's inspiring narrative video on collective impact. A lone figure facing daunting challenges transforms into a team successfully scaling metaphorical mountains, symbolizing the power of joint efforts. The video vividly portrays how collective impact addresses complex social issues, using vibrant animations and smooth transitions to illustrate successful projects and the five conditions for impactful change.

This minimalist yet engaging narrative video effectively communicates the core principles of collective impact, making it accessible and inspiring for organizations and individuals striving for positive social transformation. The video's visual metaphors, like figures reaching mountain peaks, resonate deeply, while the call to action encourages further exploration at CollectiveImpactForum.org and social media.

12. Geely

Empowering visuals propel this Visual Narrative Content Video, showcasing Geely's dedication to gender equality. The video's vibrant color palette and smooth transitions create an engaging and uplifting experience.

Dynamic animation effectively communicates the company's values, leaving a lasting impression. The concise storytelling, combined with a powerful message of female empowerment, makes this a truly inspiring piece.

13. Digital Marketing Institute

Dynamic visuals immediately engage viewers, showcasing the Digital Marketing Institute's approach to educational challenges. The video's clear messaging highlights partnership benefits, making it a compelling Narrative Content Video.

DMI's global reach and student success are powerfully visualized, creating a memorable and impactful presentation. The vibrant colors and fast pace keep viewers engaged, leaving a lasting positive impression.

14. Tyson

Clean animation brings Tyson's commitment to water stewardship to life, emphasizing the vital role of water for communities and businesses. The visual narrative, from a single droplet to a rotating globe, powerfully conveys the global impact of water security. Soothing blue, yellow, and gray tones enhance the message.

Data visualizations effectively illustrate Tyson's contextual water targets and data-driven strategies. The video showcases nationwide efforts and collaboration with communities, emphasizing the importance of a sustainable future for all stakeholders, including the general public. Learn more about these initiatives at tysonsustainability.com or your local retailer.

15. Healthe

Light's transformative journey from space to our homes unfolds in Healthe's captivating narrative video. The animation showcases how space-based lighting technology has evolved into UVC sanitation and light spectrum solutions, promising improved health and well-being. Vibrant purples and pinks, coupled with smooth transitions, create a visually engaging experience.

Connecting space exploration with everyday life, the video demonstrates how Healthe's technology enhances sleep and sanitizes spaces. This targeted approach resonates with investors, healthcare professionals, and the public alike, inviting them to delve deeper into the science and product details on Healthe's website.

16. Calendly

Scheduling made simple? Calendly's animated explainer video cleverly uses shapes to represent the platform's dynamic nature, creating a memorable Visual Narrative Content. The logo's evolution, shown through animated shapes, is both visually striking and symbolic of the platform's adaptability.

The video's brisk pace and bright colors keep viewers engaged, effectively demonstrating the ease of use. The exponential growth visualization powerfully underscores Calendly's success.

17. Dunlop

An office seamlessly transforms into various industrial settings, instantly capturing attention in this animated explainer video for Dunlop Protective Footwear. This visual narrative for storytelling effectively portrays the everyday risks faced by workers, emphasizing the need for reliable safety measures. The minimalist 2D animation and clean style further enhance the message, making it easily digestible and impactful.

Dunlop's Purofort material is presented as the solution, with close-ups showcasing its unique properties and protective layers. The globe and trumpets symbolize the global reach of the EQT partnership, promising enhanced safety and comfort for workers worldwide. The video subtly encourages viewers to explore Dunlop's innovative footwear solutions.

18. Capital One

Progressing through time, the debit card video presents a clever evolution from archaic chariots to modern electric cars, emphasizing technological leaps in transportation. Visual storytelling extends to juxtaposing Cash Town and Convenienceville and the mobile app showcasing security features, and this is an integral part of their Product Narrative.

Furthermore, the video underscores the card's safety using $0 fraud liability protection, highlighting global acceptance and seamless 2D animation. Relatable scenarios, like shopping and travel, enhance engagement and the use of the What's in your wallet? tagline solidifies brand identity, creating a compelling and informative message.

19. Mastercard

Mastercard connects viewers to a world of possibilities in its animated explainer video. From smart fridges and contactless payments to international transactions and government partnerships, the video showcases innovative payment solutions for a global audience. The modern, minimalist animation style, with smooth transitions and Mastercard's signature red, orange, and yellow hues, immediately captures attention.

The video's narrative content effectively communicates Mastercard's impressive reach in over 210 countries and territories, processing billions of transactions annually. Scenes of individuals using Mastercard for everyday purchases, from groceries to public transport, highlight the human element at the heart of this financial technology. Mastercard truly brings priceless possibilities to life, showcasing its commitment to connecting people and businesses worldwide.

20. CEVA

Through compelling visuals and a fast-paced narrative, CEVA's video effectively captures the challenges businesses face in today's fast-moving tech landscape. Spider icons represent security risks, while network connections symbolize the complexities of talent acquisitionmaking these video narratives instantly relatable. The minimalist design and cohesive color palette enhance the message's clarity.

Upwork is positioned as the solution, connecting businesses with vetted professionals, such as React developers. The animation seamlessly demonstrates the process of finding, onboarding, and managing remote teams, emphasizing key features like security certifications and success scores. Trusted by industry giants like Singularity University, Upwork offers Tech Talent On Demand, subtly encouraging viewers to explore its platform.

21. LGIM

Navigating the deluge of brand offers is a challenge LGIM's U tackles head-on in this effective narrative product video. The video opens with a relatable scene of a consumer bombarded with marketing, immediately establishing the need for a solution. The clean, minimalist aesthetic, featuring a teal and white palette, enhances the viewing experience.

Through crisp 2D animations, U demonstrates its streamlined approach to marketing automation across email, web, social media, SMS, video, and print. A dotted map of Australia uniquely visualizes easy communication. Without a voiceover, the visuals speak volumes, showcasing U's features, from data integration and campaign strategy to live dashboard monitoring. The video closes with an implicit call to action, encouraging viewers to explore the benefits of U.

22. Aqua Security

Fast-paced innovation demands equally agile security. The video's futuristic visuals create an immediate connection, establishing a compelling Visual Narrative. High-quality 3D animation and seamless transitions elevate the presentation.

Aqua Security's message is clear: secure cloud transformation is essential. The striking hexagonal tunnel, symbolizing secure data flow, is particularly effective. The vibrant neon text further emphasizes the core message, leaving a lasting impression.

23. Softjourn

Softjourn's Purchase Control API is brilliantly explained through engaging 2D animation. The clear UI mockups and the relatable car wash example make the complex process easily digestible. The video's concise visuals and smooth transitions create a professional and polished look.

The efficient use of video narratives, such as the payment process and order fulfillment, helps viewers understand the system's real-time purchase approvals. Targeting businesses offering on-demand services, the video's 1 minute 24 second runtime effectively demonstrates the API's functionality and benefits.

24. National Grid ESO

Rapid changes in the energy landscape are cleverly captured, beginning with a visual of dynamic arrows and binary code from National Grid ESO. The animated video narratives quickly establishes the need for digital transformation for a faster, modernized electricity system. The visuals show an evolving picture of energy, from the sun through a doorway to interconnected, decentralized UK energy sources, immediately grabbing attention.

The video further emphasizes the risks of relying on dated technologies using a robot character with coal, and then promotes machine learning and AI as key components of the future of energy. The contrast between an existing energy system and its digital twin highlights the power of this technology to predict system behavior and potentially unlock new markets. This clear and well-defined approach leads to cost savings and innovative solutions.

25. Kubota

Kubota's innovative approach to global challenges is showcased through a visually stunning presentation. The clean animation style effectively communicates complex concepts, while the seamless integration of live-action footage adds a human touch. This Video Narrative Product highlights Kubota's commitment to sustainability and its GMB2030 vision.

The interconnected circles representing food, water, and the environment, along with the historical timeline, create a compelling narrative. The overall message is concise and impactful, leaving a lasting impression and encouraging viewers to learn more about Kubota's solutions.

26. Gojek

Gojek's video immediately grabs attention with its dynamic visuals. The app's features are presented clearly and concisely, making it easy to understand its functionality. Narrative Content is naturally integrated, making the video both informative and engaging.

The video's efficient use of time and visuals makes it a compelling watch. Its clear and concise message leaves a lasting impression, showcasing the power of effective video marketing.

27. Neudesic

Exceptional clarity defines Neudesic's video. Its efficient Visual Narrative Content immediately communicates value, leaving a lasting impression. The concise presentation is both engaging and informative.

The video's straightforward approach is its greatest asset. It successfully conveys complex information with minimal effort, making it a highly effective marketing tool.

28. Netsync

Netsync's video marketing strategy is a masterclass in visual storytelling. The video's dynamic editing and cinematic shots create a Visual Narrative Video that captivates viewers from start to finish. This approach makes complex information easily digestible and memorable.

The concise narrative effectively communicates the brand's message, inspiring viewers to learn more. The polished and professional presentation showcases the team's understanding of effective video marketing, resulting in a highly shareable and impactful piece of content.

29. Kalamazoo

Kalamazoo's video immediately grabs attention. The efficient storytelling and clear visuals make the product's functionality instantly accessible. It's a prime example of effective visual communication.

This Narrative Video showcases the product's ease of use. The straightforward presentation leaves a lasting impression. The video's brevity is a significant advantage, avoiding any unnecessary complexity.

30. Sellafield

Intriguing visuals and concise storytelling make Sellafield's video unforgettable. The impactful imagery, expertly crafted for a short format, delivers a powerful message with remarkable efficiency. This Product Narrative Video is a prime example of impactful brevity.

The video's sophisticated use of visuals and pacing creates a memorable experience. It masterfully conveys a complex subject in a way that is both engaging and easily understood, leaving a lasting impression.

How to build a compelling story structure in video?

Having seen how powerful video can be, let's dive into the art of crafting captivating video narratives. It's not just about filming; it's about weaving a story that truly connects. We're not just making videos; we're creating experiences.

When we embark on this journey, it's crucial to start with a clear destination. What do we want our video to achieve? Understanding this will guide every decision we make. Next, let's get to know our audience. What are their needs, their desires, their pain points? Knowing this will help us create a story that resonates deeply.

• Introduce a central conflict or challenge, this will drive the narrative forward.
• Develop characters that feel real, that viewers can root for or relate to.
• Structure our story with a clear beginning, middle, and end, like a well-written book.
• Build tension and anticipation, keeping viewers on the edge of their seats.

Finally, remember that a great story isn't just about what happens, but how it makes us feel. Let's use visuals to enhance the narrative, incorporate emotions to connect with viewers, and maintain a consistent tone that reflects our brand. When we create video narratives, we need to keep in mind the emotional connection. By testing and refining our approach, we can create video narratives that truly captivate and inspire.

What is the importance of character arc in video?

We've talked about the building blocks of great video narratives, but let's now focus on the heart of any story, the character. It's not just about what happens to them, but how they change, how they grow, that truly captivates us. Think about the last time a character's journey really moved you, that's the power of a well-crafted character arc.

• A character arc shows us a journey of transformation, revealing how experiences shape who they become.
• It's through their internal struggles that we connect with them, making them feel real and relatable.
• This arc is what elevates a simple video into a compelling narrative video, leaving a lasting impression.
• When we create video narratives, the character arc is what truly makes them unforgettable.

The power of character arc is that it transforms ordinary video narratives into extraordinary experiences. We all remember those narrative video experiences where the character's journey moved us deeply. A strong character arc is the secret ingredient that elevates a simple video into a compelling narrative video.

How to create emotional impact through narrative video?

We've talked about the building blocks of narrative video, now let's explore how we make viewers truly feel. It's not enough to just tell a story; we need to create an experience that resonates on an emotional level. How do we do that? By focusing on the subtle nuances that make all the difference.

• Let's show our characters' vulnerabilities, not just their strengths. This allows viewers to connect with them on a human level, creating empathy.
• We can use music to guide the audience through the emotional landscape of our narrative video, amplifying the feelings we want to evoke.
• visual metaphors are powerful tools, allowing us to convey feelings beyond the literal, adding layers of meaning to our narrative content.
• Even in narrative-based animation, we can create powerful emotional experiences through carefully crafted dialogue and moments of reflection.

Think about the last time a story moved you. What made it so impactful? It was likely the emotional connection you felt with the characters and their journey. We can achieve this same level of impact by focusing on the emotional core of our stories.

Ultimately, it's about creating a shared experience, a journey that leaves a lasting impression.

How narrative video can communicate brand values?

We've seen how powerful narrative video can be, now let's explore how it can communicate our brand values. It's about moving beyond just showing what we do, and instead revealing who we are through compelling stories. Imagine using story-driven videos to show how our brand's commitment to sustainability impacts real people. This approach helps us connect with our audience on a deeper level, showcasing our brand's heart and soul.

• We can use genuine character stories to showcase brand authenticity, making our brand feel more human and relatable.
• We can align brand values with character motivations, showing our audience what we believe in through actions.
• Consider how narrative-focused animation can help us explain complex concepts in a visually engaging way.
• When we create narrative-focused videos, we can show how our brand values translate into real-world actions.

Let's explore how engagement videos can foster a sense of community around our brand. By using character journeys to reflect brand growth, we invite our audience to be part of our story. This is how narrative video transforms a simple message into a powerful brand experience, building trust and loyalty along the way.

How to use visual metaphor in narrative video?

We've explored how emotional connection is key, now let's dive into how visual metaphors can truly amplify those feelings in your narrative video. Think of them as a secret language, allowing us to communicate beyond words, creating a richer experience for our audience. It's about showing, not just telling.

• First, let's identify the core emotion we want our audience to feel. Is it joy, sadness, or perhaps a sense of unease?
• Next, we can find objects or images that naturally represent that emotion. A wilting flower for sadness, a bright sunrise for hope.
• Consider how lighting can play a role, creating symbolic shadows or highlights that enhance the emotional weight of a scene.
• We can also use color palettes to reinforce the metaphor, warm colors for comfort, cool colors for melancholy.

In character-driven videos, visual metaphors can reveal a character's inner world without dialogue, showing their journey through subtle visual cues. storytelling animation often uses visual metaphors to convey complex emotions in a stylized way, adding layers of meaning to the narrative. Visual metaphors are key to creating experiential videos that resonate on an emotional level, drawing the viewer into the story.

By carefully weaving these visual elements into our stories, we can create a shared experience that leaves a lasting impression.

How does pacing and rhythm affect video narrative?

We've talked about building blocks of narrative video, now let's explore how pacing and rhythm can truly shape the viewer's experience. It's not just about speed; it's about controlling the emotional flow of our story. Think of it as the heartbeat of your video, guiding the audience through each moment.

• When we craft impact videos, pacing becomes our secret weapon for holding attention, moving from fast-paced action to moments of quiet reflection.
• In story-based animation, rhythm can be used to mimic natural speech patterns, making characters feel more alive and relatable.
• For conceptual videos, slower pacing allows viewers to absorb complex ideas, making them feel more thoughtful and engaged.
• Effective visual narrative video uses pacing to guide the viewer's emotional journey, making the story truly memorable.

We can use fast cuts to build tension, slow motion to evoke sadness, and pauses to create anticipation. A consistent rhythm can establish a mood, while sudden changes can create surprise. It's about using these tools to make our audience feel what we want them to feel.

Ultimately, mastering pacing and rhythm is about creating a shared experience, a journey that leaves a lasting impression.

Why authentic story is important in narrative video?

We've explored the building blocks of great video narratives, but what truly makes them stick? It's the authentic heart of the story. When we craft videos that feel real, we're not just creating content, we're building connections. Think about the *storytelling video examples* that have moved you. What made them so powerful? It was likely the raw, unfiltered truth they conveyed.

• Authenticity builds trust, plain and simple. When viewers sense genuineness, they're more likely to invest in your message.
• Real experiences create relatable characters, allowing your audience to see themselves in the story.
• Vulnerability fosters emotional connection, inviting viewers to feel what your characters feel.
• Honest narratives avoid forced messaging, making your message more impactful.

When we embrace authenticity, we're not just creating *narrative content video*; we're creating experiences. We're showing our audience who we truly are, not just what we do. This is how we move beyond simple content and create *compelling video narratives* that leave a lasting impression. Even in *visual storytelling videos*, the power of authenticity shines through, adding depth and meaning to every frame. This is the key to creating videos that resonate, inspire, and truly connect.

How to map the audience journey in video narrative?

Now that we've explored the building blocks of compelling video narratives, let's think about how we map the audience's journey. It's not just about telling a story; it's about guiding our viewers through an experience that resonates deeply. Imagine each viewer embarking on a carefully planned path, where every turn is designed to evoke a specific emotion and understanding.

• First, let's pinpoint where our audience starts, their initial thoughts and feelings before they press play.
• Next, we need to envision the emotional destination, the feeling we want them to carry with them after the video ends.
• Consider the key moments of transformation, the turning points that will shift their perspective.
• And finally, let's uncover the heart of our message, ensuring it aligns with our brand storytelling videos.

We need to outline the character's initial motivations and how they evolve, using visual storytelling examples to enhance the journey. Pacing is key, controlling the viewer's experience through moments of tension and release. Borrowing techniques from cinematic explainer videos can help clarify complex ideas. When crafting a narrative product video, remember to test and refine the audience journey based on feedback.

Ultimately, our goal is to create a memorable takeaway, leaving a lasting impression on the audience.

How to define the core message of your video?

Now that we've explored the art of narrative video, let's dive into defining your core message, the heart of your story. It's not just about what you say, but what your audience truly feels and remembers. This message acts as our compass, guiding every creative decision.

Let's start by asking ourselves, what's the one thing we want our viewers to take away? What's the single, clear idea that should stick with them long after the video ends? This is where we distill our message to its essence, making it concise and easily understood. Think of narrative animation examples where the core message is so clear, it resonates even without words.

• Ensure your message aligns with your brand values, reflecting what you stand for.
• Consider the action you want viewers to take, what change do you want to inspire?
• Test your message for clarity and memorability, refining it until it feels authentic.
• Even in animated explainer videos, a strong core message is what makes complex ideas easily digestible.

Ultimately, the core message is the key to creating emotional connection videos that truly move your audience. When crafting a product narrative video, your core message acts as the North Star, guiding every scene.

How to tailor your video for different platforms?

We've explored the art of crafting compelling video narratives, now let's discuss how to tailor these stories for different platforms. It's not just about resizing; it's about understanding each platform's unique nuances. Think of it as adapting your video narrative product for different audiences, each with their own viewing habits.

• Aspect Ratio. Adjust video dimensions for optimal display, whether it's vertical for mobile or widescreen for desktop.
• Video Length. Keep videos concise for platforms with shorter attention spans, while longer formats may suit others.
• Subtitles/Captions. Always include text overlays, ensuring accessibility in silent viewing environments.
• Mobile Optimization. Ensure videos are easily viewable on smaller screens, optimizing for mobile users.

Looking at storytelling animation examples, we see how a single story can be transformed for various platforms, each version tailored to its audience. When we create animated story videos, we must consider how the pacing and visuals will translate across different screens and user behaviors. The core of emotional storytelling videos remains consistent, but the way we deliver that emotion must be adapted for each platform's unique context.

Remember, adapting our video narratives is about creating a seamless experience for our audience, no matter where they are watching.