Have you ever wished you could instantly convey the magic of your software? I am convinced that today, more than ever, the right visuals are key to success. In this article, what we will uncover is the transformative power of explainer videos. We'll explore how these dynamic tools can turn complex ideas into easily digestible narratives, creating a powerful connection with your audience and boosting engagement. Our journey begins with a look at some impressive statistics that showcase the undeniable impact of these visual masterpieces.
95% of marketers believe they know which channel drives the most leads, says a report by Ruler Analytics.
50% of the time users spend on Facebook is spent watching videos.
Around 4 in 5 companies deem AI to be a top priority in their business strategy.
These stats highlight the importance of video marketing and the growing role of AI in business. Software explainer videos bridge this gap, offering a dynamic and engaging way to showcase complex solutions and capture audience attention. Today, we're diving into over 30 Inspiring Software Explainer Video examples that instantly caught our eye and sparked our interest
The video paints a vivid picture of the modern customer, one who demands instant gratification and personalized experiences. This Software Explainer Video for Capillary Campaign Manager highlights the platform's power to deliver precisely that, offering a glimpse into a future where marketing goes beyond broad strokes and embraces the art of individual connection.
The video's visual style is bold and playful, perfectly capturing the energy of a brand that's leading the charge in digital marketing. Capillary Campaign Manager, with its robust capabilities for customer segmentation, enables brands to create personalized campaigns that resonate deeply, boosting response rates and driving sales. The seamless integration of its features ensures that every touchpoint feels authentic and aligned with the customer's unique needs.
What We Can Learn
Let your software's personality shine through, creating a memorable experience.
Visa is a global leader in digital payments, and this video is designed to educate consumers on the importance of security.
Software Overview Explainer Video is a great way to communicate the value proposition of a secure authentication solution to a wide audience. The video uses a simple yet effective style, emphasizing the seamless integration of the solution into the e-commerce experience.
Video Design - Bright colors are used to depict the ease of use of the solution, and darker colors are employed to illustrate the threat of fraudulent activity. Geometric shapes, such as circles and lines, convey a sense of flow and connection. These simple elements make this video effective in communicating the solution's benefits and how it works. The upbeat, positive tone reinforces the assurance and peace of mind offered by this secure authentication solution, while the simplified visuals ensure clarity and accessibility for users of all technical backgrounds. The video achieves its goal by effectively illustrating the challenges faced in online shopping and demonstrating how the solution protects consumers during their digital transactions.
We're captivated by Concur's concise software explainer video, seamlessly showcasing the integration with American Express. The vibrant 2D animation instantly grabs attention, effortlessly conveying the pain points of manual expense reports and the elegant solution provided. We love how the video uses a relatable narrative of a frustrated employee finding relief through automation.
Concur masterfully blends stylized visuals with clear messaging, demonstrating the product's value proposition without overwhelming viewers. The integration's benefits, from streamlined reporting to fraud prevention, are brilliantly visualized through engaging motion graphics. This video stands as a shining example of how to effectively communicate complex information in a concise and memorable way.
What We Can Learn
Visually demonstrate the "before and after" of using your software, creating a clear "aha!" moment.
Avast Secure Internet Gateway video is designed to show how businesses can stay connected during this challenging time. The video highlights the importance of communication for property managers, owners, and residents.
Video Design - This Software Overview Explainer Video uses a simplified visual style, with simple line drawings of people in everyday situations. The design is clean and easy to follow, with bright colors that highlight important details.
The design and elements of the video, including the visual style and use of color and animation, work together to create a cohesive and engaging experience. The overall visual style helps communicate the message of the video effectively, and it helps create a sense of trust and professionalism. The video communicates that Avast has a solution for organizations struggling to communicate.
SurveyMonkey Anywhere is a tool that helps collect survey data. The video is designed to show how users can gather data both online and offline.
Video Design - The video uses a Software Overview Explainer Video style. Flat graphics are used throughout the video. Bright colors make it engaging. The animation is simple yet effective.
The visual style of the video clearly communicates the objective of the video. The visuals show how users can easily collect data online and offline, making the video fun to watch.
AWS Elastic Beanstalk is a service for deploying web applications. This video is designed to introduce this service and its features.
Video Design - The video showcases a Software Product Explainer Video style, featuring a clean design with simple graphics and animations. Text overlays highlight key features and benefits of the service.
The video uses a consistent aesthetic throughout, with a minimalist approach to its design. Graphics are clean and simple, animations are subtle and professional, reflecting the simplicity and ease of use that the company aims to convey. This design style ensures that the information about the product is easily understood, and the video is visually engaging. The combination of text, graphics, and animation, along with the consistent design aesthetic, reinforces the message that the product is easy to use and benefits both users and developers. The tone of the video is upbeat and confident, further reinforcing the company's assurance in its service.
We are captivated by the way this explainer video for TeamViewer xPick showcases the positive impact of the software on warehouse operations. The focus on Tom's initial challenges, followed by the clear visualization of XPick's solutions, establishes a compelling narrative hook. The smooth transitions and the integration of the brand's signature color palette create a cohesive and professional look.
We all recognize the need for clear and concise software explanations. The video excels in this area by presenting XPick's UI and features in a simple, step-by-step manner. The use of motion graphics to highlight key metrics like error reduction and process speed increase adds a persuasive touch. The call to action, which clearly lists the benefits of using XPick, reinforces the value proposition and encourages viewers to learn more.
What We Can Learn
A step-by-step approach makes complex software easy to understand.
E Plus's Software Explainer Video cleverly tackles the pressing issue of IT security for remote workforces. Using vibrant 2D animation and a soothing narrative, it shows how quickly security gaps can appear in distributed teams, painting a compelling picture of the problem and then presenting E Plus as the ultimate staffing solution.
The video shines in its visual storytelling, with a simple yet effective world map graphic emphasizing the global reach of their network. This, combined with the strategic use of character avatars, highlights the diversity and expertise of their 550+ engineers. E Plus's brand identity is reinforced throughout the video, culminating in a clear call to action. This makes it an excellent example of how to condense complex information into a concise and engaging format.
What We Can Learn
Strategic character animation makes complex topics relatable.
SiteVault is a software platform that helps research sites manage their studies. It's designed to improve collaboration between research sites, sponsors, and CROs, giving them more time to focus on patients.
Video Design - This Software Explainer uses a simple yet effective style, featuring bright yellow and white color palettes. The graphics are clean and engaging, animated visuals in the form of icons and diagrams clearly illustrate the platform's functionalities. The animation is smooth and fluid, creating an enjoyable experience for the viewer.
The bright yellow background serves as a visual cue to highlight the benefit of the platform, which is more efficient collaboration and greater speed for clinical trials. The graphics and animation add to the positive and uplifting tone of the video, demonstrating a product that is efficient and user-friendly. This makes the viewer feel confident that the platform will help them achieve their goals.
The use of animated visuals to represent the complexities of business planning is a stroke of genius in this Software Explainer Video. The cycling metaphor, initially lighthearted, becomes a powerful visual story of how difficult it can be to navigate business growth without the right tools. This video makes the product accessible to a broader audience, going beyond technical specifications and demonstrating the tangible benefits of using the product.
It's easy to imagine anyone sitting at their desk, frustrated with their current spreadsheets, wishing they had the ease and clarity that the software offers. The video's visual appeal is undeniable, inviting viewers to imagine themselves using the software and reaping the rewards. This video excels in conveying the core value proposition of the software - moving from a struggle to a streamlined and insightful experience.
What We Can Learn
Relatable characters make complex ideas easy to grasp and boost engagement.
In the fast-paced world of technology, seamless user experience is everything. This software explainer video demonstrates how OpenTexts Aviator elevates this experience to new heights. We all understand the frustration of repetitive IT questions, and Aviator provides quick, contextual answers, freeing up agents to focus on strategic tasks.
The video effectively highlights the elegance of Aviator's data integration and security. Its concise, visual approach beautifully conveys the value proposition, making this a compelling example of how to showcase a complex software solution in a clear, memorable way.
What We Can Learn
Incorporate a relatable character or scenario to connect with your audience emotionally.
Bandwidth helps businesses communicate with their customers. This Software Overview Explainer Video is designed to introduce a new product and its benefits.
Video Design - The video uses a bold visual style that combines high-quality graphic elements with a modern, futuristic, abstract design. It is a unique visual approach that combines vivid and vibrant colors, abstract graphical elements, and a modern color palette of white and black, creating a polished aesthetic.
The combination of these visual design elements helps viewers clearly understand the subject of the video, which is the new product. The video is focused on the brand's mission to deliver a solution that helps businesses overcome communication challenges in today's evolving world. The modern design style effectively communicates the key message and product benefits.
Hotjar is a software that provides user insights to improve the user experience of websites. The video is designed to explain how Hotjar can help businesses better understand their users.
Video Design - The video utilizes a simple Software Explainer Video style, featuring clean line drawings with flat color palettes. This visual style provides a clean and modern aesthetic that is easy to understand. The video uses a consistent visual language and color scheme throughout. The visual design is complemented by engaging animations, transitioning between the various features and explaining how Hotjar helps businesses optimize their sites. The animations draw attention to key features, making the video easy to follow.
The video employs a friendly and approachable tone, emphasizing how Hotjar can help businesses understand their users and improve their websites. The video clearly communicates the core benefits of Hotjar, and the visual design effectively drives the message home. The concise animation style and the narrative highlight the ease of use and the effectiveness of Hotjar in providing valuable user insights.
Siemens Opcenter Intelligence Cloud is a software solution for manufacturing. The video effectively communicates the objective of the solution. Graphic depictions of data analytics and trend analysis convey the power of the solution for optimizing manufacturing processes and making informed decisions.
Video Design - The video features a Software Overview Explainer Video style, showcasing clean and modern graphics, vibrant colors, and simple animated elements to depict the functionality of the solution. Isometric and 3D graphics represent various industrial processes, creating a visual connection between the solution and manufacturing operations.
The bright and energetic tone of the video creates a sense of excitement for the potential of data analytics in the manufacturing industry. The video is visually engaging with its dynamic graphics and fast-paced transitions, capturing the viewer's attention and conveying the ease of use and effectiveness of the solution.
ITRS Geneos Market Data Monitoring helps market participants better control their data systems, ensuring they meet regulatory requirements. The video is designed to showcase the benefits of using Geneos MDM.
Video Design - The video uses a city skyline metaphor to visualize the complex data flows. Data vendors are represented as buildings, their connections are shown with lines. The graphics are clean and stylized, which makes this a good Software Overview Explainer Video.
The solution helps users collect, analyze, and visualize data feed performance metrics. The video adopts a modern and clean visual style, using vibrant colors, a simple yet effective skyline metaphor, and clear animations to communicate the benefits of the product. The tone is professional and informative. This visual style effectively communicates the product's power to help users stay informed and in control.
The Wärtsilä Voyage explainer video showcases a powerful message with captivating visuals. We love the modern aesthetic and its clever use of dynamic animations. This video flawlessly captures the essence of streamlining complex operations, and it's easy to understand how valuable that is for a global fleet. Wärtsilä Voyage offers a single platform that delivers a comprehensive overview of everything, pulling data insights for owners, operators, and crew. Connect the dots with Wärtsilä Voyage and gain the full picture for enhanced performance.
What We Can Learn
Focus on the problem your software solves, then show the solution.
US Ecology partnered with Smarter Sorting to create a solution for retail waste classification and compliance services. This Software Overview Explainer Video is designed to highlight the partnership's benefits, emphasizing the importance of proper waste sorting.
Video Design - This Software Overview Explainer Video uses a clean, minimalist design with bright colors and simple animations. Flat illustrations depict the concept of waste sorting, communicating the efficiency and simplicity of the solution with clear, easy-to-understand graphics.
The visual style effectively communicates the video's objective. The bright color palette and simplistic graphics create a positive and engaging tone, making the message accessible to a wider audience. Animations and illustrations help to break down complex processes and make them easy to understand. The overall style is professional and modern, showcasing the benefits of smarter sorting solutions.
Avast Business Patch Management is a solution that automates the patching process. It's a must-have for any business that wants to protect itself from cyberattacks. The video effectively communicates the value of a well-managed patch system and the negative impact of not properly managing them.
Video Design - The video uses a simple, clean design, often seen in Best Software Explainer Video. It uses bright colors, minimalist design, and a focus on visuals over text. The animated graphic design is simple and modern, incorporating clear callouts to ensure that the viewer understands the complex topic of patch management.
The overall design and narrative create a clean and professional tone. The viewer understands that this is a product that can help protect their business and keep it safe.
The visual storytelling in this software explainer video is captivating from the start. We are drawn in by the opening question about DaaS security, and the subsequent visuals effortlessly illustrate the key benefits of Citrix DaaS. The clean design and smooth transitions keep us engaged throughout, making complex technical information easily digestible.
Citrix masterfully balances simplicity with informative content. We all appreciate the clear depiction of adaptive authentication and app protection, showcasing how Citrix DaaS provides robust security without sacrificing user experience. The clever use of mockups and icons further enhances the video's effectiveness, making it an inspiring example of a compelling product demo.
What We Can Learn
Clearly depict the positive impact of your product, inspiring action.
MRI builds software that helps people live, work, and play in better communities. This video is designed to highlight the pain points of outdated software and how MRI can help.
Video Design - The video uses a Software Overview Explainer Video style, with minimal 3D animation. The scenes are straightforward and easy to understand, using a consistent color palette. This helps to keep the viewer engaged and focused on the message.
The video effectively uses visual elements to illustrate the problems businesses face. Simple scenes, a consistent color palette, and subtle 3D animation make the video feel professional and engaging. The video effectively communicates the goal of MRI, which is to help people live, work and play better by connecting communities.
Thales provides security solutions for organizations using Google Workspace. The video explains how these solutions can increase security for Google Workspace users. It focuses on the security risks of using Google Workspace and how Thales can help mitigate those risks.
Video Design - The video is a simple Software Overview Explainer Video that uses bright colors, bold text, and simple graphics. The design is clean and easy to follow, focusing on the important information. This is a great way to attract attention and showcase the features of the product. The video uses minimal animation to make the content easy to understand and digestible for a wide audience.
The video communicates the value of Thales to the viewer by using an engaging visual style and animation. The overall tone of the video is professional and informative, which is perfect for reaching the target audience of organizations concerned about data security.
Seagull helps create, automate, and manage labels, barcodes, RFID tags. The video is designed to inform viewers about the benefits of using Seagull's software.
Video Design - The video uses a flat design style with bright, bold colors and simple, geometric shapes. This visual style is appealing to a wide audience, and it is effective in communicating the key features of the software. The software is shown in action, creating an engaging Software Overview Explainer Video. The design of the software itself is also highlighted, showing how easy it is to use.
The video's visual style effectively communicates the goal of the video, which is to promote the software as a user-friendly and versatile solution for creating, automating, and managing labels. The flat design style creates a clean and modern look, while the use of simple animations and a bright color palette makes the video engaging and memorable. The video's overall tone is confident and professional, suggesting that the software is a reliable and high-quality product that can meet the needs of businesses of all sizes.
Moogsoft offers AI-powered solutions that help IT operators automate processes and manage issues. This video is designed to introduce these services and communicate their benefits to viewers. It uses bright colors and simple cartoon characters to create a visually appealing and engaging experience. The video relies heavily on visual storytelling to get the message across, showing the challenges faced by IT operators, creating a sense of understanding with the audience.
Video Design - This is a Software Overview Explainer Video, it uses minimal text and relies heavily on visual storytelling to get the message across. It shows the challenges faced by IT operators, creating a sense of understanding with the audience. These elements help to communicate the company's commitment to helping IT operators manage their daily tasks efficiently.
The overall visual style of the video creates a playful and lighthearted tone while also highlighting the common challenges faced by IT professionals. The use of simple graphics and an engaging narrative makes it relatable for the target audience, emphasizing the message that Moogsoft can solve common IT problems. The playful tone also suggests that Moogsoft's AI is a practical and supportive tool, a companion that can help IT operators to better manage their workload.
TRIMIT is a business software solution designed for the furniture industry. This video is designed to introduce the software and showcase its benefits.
Video Design - The video utilizes a clean and modern design style, with minimal graphics. Line icons and animated transitions are used to create a clean and uncluttered look, which is ideal for a Software Overview Explainer Video. The use of colors like blue, green, and grey contributes to the software overview explainer video style. A circular infographic with bold text is used to introduce the different functionalities of the software. It is well-organized and visually appealing, conveying the comprehensive nature of the software.
The visual design of the video effectively communicates the objective of the video by creating a professional and trustworthy impression. The tone of the video is informative and confident, highlighting the key benefits of the software. This tone reinforces the software's ability to simplify business processes and empower businesses to focus on core areas.
KPMG Lease Hub is a cloud-based solution that helps businesses manage their lease accounting. The video is designed to show how it can help businesses get on top of AASB 16.
Software Overview Explainer Video - This video uses a clean and modern design style, bright colors, simple illustrations, and minimalist graphics. The visuals are focused on conveying the value proposition of the product, effectively showing how it can simplify lease accounting.
The video effectively communicates its goal by highlighting the challenges of lease accounting and how the product can help solve them. Clear and simple language, as well as engaging visuals, make it clear that the video is targeting businesses struggling with lease accounting. The overall tone of the video is confident and reassuring, which helps to build trust with potential customers.
The Yggdrash Software Explainer Video deftly combines aesthetic appeal with insightful technical explanations. The video's simplicity and clean design draw the viewer in, while the animations and visual metaphors ensure the core concepts are easily understood. The use of green as a dominant color subtly reinforces the brand's focus on growth, innovation, and the future.
The video expertly demonstrates Yggdrash's strengths, particularly its ability to solve common blockchain limitations and its potential for cross-industry collaboration. The use of visual comparisons and stylized 2D graphics effectively conveys the advantages of Yggdrash without resorting to complex jargon. By highlighting the key features and benefits through animation and visual representation, the video inspires viewers to imagine a future where blockchain technology seamlessly connects individuals, businesses, and industries.
We admire this video for its dynamic blend of abstract and concrete visuals. The expanding network sphere immediately hooks viewers, while the seamless integration of 3D and 2D animation maintains engagement. PacketLights value proposition is cleverly conveyed through concise text overlays that complement the visuals.
The software explainer video effectively showcases the companys hardware and software solutions. We love the use of icons and live-action footage, which adds a human touch to the otherwise technical narrative. This approach transforms a complex subject into a captivating story.
What We Can Learn
Concise text overlays explain complex things simply, boosting understanding.
Enable is a platform that helps businesses maximize B2B deal performance, improve financial transparency, and boost operational efficiency. This video is designed to show how Enable can help businesses model rebate deals.
Video Design - The video uses a Software Overview Explainer Video style. The graphics are bright and colorful, using a cartoonish aesthetic. The video uses a combination of 3D graphics and 2D animations to illustrate how Enable works. The overall feel of the video is fun and lighthearted, and the use of humor and metaphors helps to make the complex concepts easy to understand. The video uses different types of animations, like cartoon animation and simple graphic animation, for explaining different features. This approach helps keep the viewer engaged and provides a more dynamic experience.
The video's visual style helps to communicate the objective of the video. The intricate machine that symbolizes deal complexity and the clean, well-organized room showcasing its solution effectively convey Enable's value proposition, simplifying complicated deal management. This approach creates a positive and engaging tone, demonstrating that Enable can help businesses streamline their operations.
GoCardless is a payment processing company. This video introduces a new fraud prevention product.
Video Design - The video uses a minimalist design style, relying heavily on visual metaphors to explain the concept of fraud. It primarily uses 3D graphics with very few words, using a dark blue, gray and black color scheme. The graphics are high quality, with clean lines and sharp edges. Water drops symbolize fraud in a clear and concise manner.
The visual style of the video successfully communicates the objective of the video. The use of water drops as a metaphor for fraud is effective and engaging. The tone of the video is serious, reflecting the importance of fraud prevention. GoCardless successfully uses animation to create a strong visual language that is memorable and impactful.
In this software overview explainer video, OpenText demonstrates a remarkable understanding of their target audience's needs. By highlighting the pain points of outdated infrastructure and the benefits of cloud migration, they create a compelling case for their solutions. We all appreciate the clear and concise narration, combined with visually appealing graphics, that effortlessly explains the functionalities of InfoArchive and Migrate.
The videos strength lies in its ability to simplify complex processes through captivating visuals. We have ever seen such a smooth depiction of data archiving and migration. The focus on near-zero downtime and the integration with Google Cloud Marketplace reinforces OpenText's commitment to a seamless and cost-effective transition to the cloud.
What We Can Learn
Near-zero downtime visuals create excitement and anticipation.
FAQ
How can an explainer video simplify my complex product/service for potential customers?
Explainer videos distill complex software into engaging narratives, using visuals to showcase value and functionality, making it easily understandable.
What are the key elements of a successful software explainer video?
Successful software explainer videos combine clear messaging, engaging visuals, and a compelling call to action, tailored to the target audience.
What are the different animation styles used in explainer videos, and which one suits my brand best?
Animation styles range from 2D and whiteboard to motion graphics and 3D. Choose a style that aligns with your brand and message.
What is the typical cost range for producing a high-quality software explainer video?
Explainer videos typically cost between $1,000 and $6,000, depending on complexity, length, and desired style.
How can I incorporate my existing brand assets (logo, colors, fonts) into the explainer video?
Seamlessly integrate existing brand assets (logo, colors, fonts) to maintain brand consistency and visual cohesion.
What is the typical production timeline for a software explainer video?
Production timelines typically range from 3 to 8 weeks, depending on project scope, revisions, and team availability.
How can I find a reputable explainer video production company?
When selecting a production company, look for a proven track record, a diverse portfolio, and transparent communication processes.
What are some best practices for scripting an engaging explainer video?
Effective explainer video scripts focus on benefits, address customer pain points, and include a clear call to action, all within a compelling narrative.
How can I adapt a successful explainer video from another company to fit my specific needs?
Adapting another company's video requires careful consideration of your unique value proposition, target audience, and brand identity.
What are the common mistakes to avoid when creating a software explainer video?
Avoid jargon, overly complex visuals, and weak calls to action. Prioritize clarity, engagement, and a compelling narrative.
What are some industry-specific best practices for software explainer videos?
Industry-specific best practices vary. Research your target market and tailor your approach for maximum impact.
What are the key considerations for choosing a voiceover artist for my explainer video?
When choosing a voiceover artist, consider vocal quality, tone, experience, and how well they align with your brand's personality.
How can I ensure my explainer video is accessible to viewers with disabilities?
Ensure accessibility by incorporating captions, transcripts, and audio descriptions, making your video inclusive for all viewers.
What are some creative ways to showcase the features and benefits of my software in the video?
Showcase software features and benefits through dynamic animations, interactive elements, and real-world examples, highlighting user experience and value.
What are the different stages of the explainer video production process?
The explainer video production process typically includes pre-production (planning, scripting), production (animation, voiceover), and post-production (editing, delivery).
How to plan and optimize Software Explainer Videos?
Positioning Power: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford. Advids leveraged this for a healthcare software client. By clearly positioning their software as a time-saving solution for busy practitioners, we saw a 30% increase in demo requests after the explainer video launch.
Actionable: Define clear value proposition before scripting video content.
Simplicity in Explanation: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for a complex AI software client. By breaking down complex algorithms into simple visuals and analogies, we increased viewer retention by 50% and boosted organic traffic to their website.
Actionable: Simplify complex concepts using clear visuals and relatable examples.
Aesthetic Appeal: "Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways." - Oscar Wilde. Advids applied this for a design software client. By using a vibrant color palette and engaging animations, we created an explainer video that resonated with their target audience, leading to a 25% increase in social media shares and brand visibility.
Actionable: Leverage color psychology and visual design to enhance brand perception.
Empathetic Communication: "When we focus on what people are needing, rather than on what they are doing, we experience a natural empathy with them." - Marshall B. Rosenberg. Advids used this approach for a CRM software client. By focusing on the customer's pain points and demonstrating how the software alleviates them, we saw a 20% increase in lead generation and sales qualified leads.
Actionable: Address customer pain points and offer solutions with empathy.
Story-Driven Engagement: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids implemented this for a project management software client. By crafting a compelling narrative around team collaboration and efficiency, we increased viewer engagement by 45% and strengthened their brand narrative.
Actionable: Craft compelling narratives that resonate with target audience values.
Why Advids for Software Explainer Video?
At Advids, we create high-quality, original software explainer videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation. We've completed over 3400 successful projects across various video types, and within that, over 320 specifically focused on software explainer videos, demonstrating our deep understanding of the genre. From startups to Fortune 500 companies—brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their software stories to life. Our dedication is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and commitment to client satisfaction.
Why Choose Advids for Your Software Explainer Video?
12+ Years of Proven Success: Our experience speaks for itself. We've honed our craft over the years, developing a keen understanding of what makes a software explainer video truly effective. Trusted by Industry Leaders: We're proud to partner with a diverse range of clients, from established giants to innovative startups, all seeking to clarify and promote their software solutions. Client Satisfaction Guaranteed: Our 109+ five-star Google reviews are a testament to our unwavering commitment to exceeding client expectations.
What We Offer:
Customized Software Explainer Video Solutions: We tailor each project to your specific needs, whether you require a concise explainer, in-depth character animation, or something entirely unique. Creative Storytelling Through Animation: We craft captivating narratives that resonate with your target audience, explaining complex software concepts in an engaging and accessible way. Cutting-Edge Software Explainer Video Technology: We utilize the latest software and animation techniques to ensure your video is visually stunning and leaves a lasting impression.
Our Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized. Strategic Communication: We prioritize clear and open communication, ensuring we understand your goals, target audience, and brand identity to create the most impactful video possible.
Ready to unlock the potential of Software Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Explainer Video?
A Software Explainer Video is a concise and engaging video that effectively communicates the features, benefits, and use cases of your software product. It simplifies complex concepts and makes your software easy to understand. These videos are powerful tools for marketing, sales, and customer support, enhancing communication and engagement across the board. Businesses use them to educate customers, generate leads, drive sales, and build brand awareness.
Explainer videos can take various forms, from animated stories to live-action demonstrations, all with the goal of simplifying complex concepts and making your software easy to understand. These videos are powerful tools for marketing, sales, and customer support, enhancing communication and engagement across the board. Businesses use them to educate customers, generate leads, drive sales, and build brand awareness.
What do top Software Explainer Videos have in common?
2D Animation
A visually appealing and engaging way to showcase software features.
3D Animation
A more immersive and realistic way to demonstrate software functionality.
Motion Graphics
A dynamic and visually captivating way to highlight key features and benefits.
Whiteboard Animation
A simple and effective way to explain complex concepts in a clear and concise manner.
Mixed Media
A versatile approach that combines different visual styles to create a unique and engaging experience.
Live Action
A realistic and relatable way to showcase software in action, often featuring real users.
Stock Footage
A cost-effective way to add visual interest and context to your video.
Screen Recording
A direct and effective way to demonstrate software functionality and user interface.
Animated Characters
A relatable and engaging way to bring your software to life and connect with viewers.
User Interface Walkthrough
A clear and concise way to guide viewers through the software's interface and key features.
Problem-Solution Narrative
A compelling way to showcase how your software solves a specific problem or challenge.
Feature-Benefit Focus
A direct and effective way to highlight the benefits of your software and its impact on users.
What makes Software Explainer Videos effective?
A captivating Software Explainer Video is a powerful tool for showcasing your software's value proposition and engaging your target audience. The effectiveness of these videos is driven by a combination of factors that work together to create a compelling and memorable experience.
A well-structured Software Explainer Video is designed to guide viewers through a clear and concise narrative, highlighting the key features and benefits of your software. The video's effectiveness is driven by a clear understanding of your target audience and their needs.
Methods for creating effective Software Explainer Videos involve a combination of storytelling, visual design, and strategic messaging. The goal is to create a video that is both informative and engaging, leaving a lasting impression on viewers and encouraging them to take action.
How long should your Software Explainer Video be?
A well-crafted Software Explainer Video is a powerful tool for showcasing your software's value proposition and engaging your target audience. The ideal length of your video depends on a number of factors, including your target audience, the complexity of your software, and your overall marketing goals.
The length of your Software Explainer Video should be determined by the specific message you want to convey and the attention span of your target audience. A shorter video might be more effective for social media platforms, while a longer video might be better suited for your website or landing pages.
Pre-Production Considerations
What is the primary goal of your video?
What is the target audience for your video?
What are the key features and benefits of your software?
What is the ideal length for your video based on your target audience and platform?
What is the tone and style of your video?
What is the budget for your video?
What is the timeline for your video?
How to create Software Explainer Videos?
A well-crafted Software Explainer Video is a powerful tool for showcasing your software's value proposition and engaging your target audience. The creation of these videos involves a systematic process that ensures a compelling and effective outcome.
The creation of a Software Explainer Video involves a collaborative effort between creative professionals, including scriptwriters, animators, voiceover artists, and editors. The goal is to produce a video that is both informative and engaging, leaving a lasting impression on viewers and encouraging them to take action.
Pre-Production
Define target audience: Understanding your audience's needs, pain points, and preferences is crucial for tailoring the video's message and style.
Develop a clear script: A well-written script should be concise, engaging, and highlight the key features and benefits of your software.
Choose the right animation style: The animation style should align with your brand identity and target audience. Consider options like 2D animation, whiteboard animation, motion graphics, or live-action.
Select a voiceover artist: The voiceover artist should have a professional and engaging voice that resonates with your target audience.
Create a storyboard: A storyboard visually outlines the video's flow, including scenes, transitions, and animation elements.
Gather necessary assets: This includes images, videos, logos, and any other visual elements required for the video.
Production
Animate the storyboard: The animation team brings the storyboard to life, creating visually appealing and engaging animations.
Record the voiceover: The voiceover artist records the script, ensuring clear and professional delivery.
Add music and sound effects: Music and sound effects enhance the video's emotional impact and create a more immersive experience.
Edit the video: The video editor assembles all the elements, ensuring smooth transitions, pacing, and overall coherence.
Finalize the video: The final video is reviewed and approved, ensuring it meets all the requirements and expectations.
Optimize for different platforms: The video is optimized for different platforms, including YouTube, Vimeo, and social media, to ensure optimal viewing experience.
Software Explainer Videos: Your Customer Journey Guide
A well-crafted Software Explainer Video can act as a visual roadmap, guiding potential customers through each stage of their interaction with your product. Think of it as a compelling narrative that showcases how your software effortlessly solves their problems and transforms their workflows.
Awareness Stage: Introduce your brand and highlight the problem your software addresses. Capture Attention with Compelling Visuals and a concise explanation of the core value proposition.
Consideration Stage: Demonstrate the specific features and benefits of your software, addressing common pain points and showcasing practical applications. Build Trust by highlighting user-friendly interfaces and seamless integrations.
Decision Stage: Provide social proof through customer Testimonials and case studies. Emphasize the unique advantages of your software compared to competitors and address any potential objections.
Action Stage: Guide viewers towards a clear call to action, encouraging them to sign up for a free trial, request a demo, or make a purchase. Make the next step easy and compelling.
Loyalty Stage: Showcase advanced features, provide helpful tips and tricks, and highlight ongoing support and updates. Foster a Sense of Community and encourage continued engagement with your software.
Example: Imagine a project management software explainer video. At the awareness stage, it might show a frustrated team struggling with disorganized tasks. The consideration stage would then demonstrate how the software streamlines workflows and improves collaboration. Testimonials from satisfied users would build trust in the decision stage, leading to a Clear Call to Action to start a free trial.
Crafting Compelling Narratives for Your Software Video
Choosing the right narrative style is crucial for maximizing the impact of your Software Explainer Video. Each approach resonates with viewers in unique ways and can be tailored to your specific software and target audience.
Narrative Styles:
Problem-Solution: This classic approach directly addresses a pain point and positions your software as the hero. It's effective for showcasing the immediate value and relevance of your product.
Feature-Benefit: This narrative focuses on showcasing the practical advantages of your software, emphasizing its value proposition and how it improves user workflows. It's ideal for highlighting specific functionalities and their impact.
Story-Driven:Captivate Viewers with relatable characters and compelling plots, subtly weaving your software into the narrative. This approach creates an Emotional Connection and makes your message more memorable.
Testimonial-Based: Leverage social proof by featuring satisfied customers sharing their positive experiences. This builds trust and credibility, demonstrating the real-world impact of your software.
Animated Explainers: Bring your software to life with Engaging Visuals and captivating storytelling. This approach is particularly effective for explaining complex concepts in a simple and digestible way.
Example:
A cybersecurity software company might use a Problem-Solution Narrative to highlight the dangers of data breaches and position their software as the solution.
A productivity app might opt for a feature-benefit approach to showcase its time-saving functionalities.
Maximize Your Video's Impact
Embed the video on your homepage or product pages to provide a concise overview and capture the attention of potential customers. Keep it short and focused on the core value proposition.
Landing Page:
Create a dedicated landing page with a compelling video as the centerpiece. Use strong calls to action to encourage visitors to sign up for a free trial or request a demo.
Social Media:
Share your video on platforms like YouTube, LinkedIn, Facebook, and Twitter to expand your reach and drive brand awareness. Optimize the video for each platform's specific format and audience.
Email Marketing:
Integrate the video into your email campaigns to enhance engagement and click-through rates. Use a compelling thumbnail and subject line to entice recipients to watch.
Sales Presentations:
Incorporate the video into your sales presentations to make your pitch more persuasive and memorable. Use it to demonstrate key features, address customer questions, and reinforce your value proposition.
Example:
A SaaS company might embed a short explainer video on their homepage to introduce their product and its key benefits. They could then create a dedicated landing page with a longer, more detailed video for visitors who want to learn more.
Boost Sales with Explainer Videos
A well-crafted Software Explainer Video can be a powerful Lead Generation tool, effectively conveying your software's value and prompting viewers to take action.
Offer Valuable Incentives:
Capture qualified leads by offering free trials, demos, or exclusive content in exchange for contact information.
Promote these offers within the video and through clear call-to-actions.
Empower Sales Teams:
Equip your sales team with the video to enhance their presentations and close deals more effectively.
The video can provide a concise and engaging overview of your software's capabilities.
Drive Website Traffic:
Embed the video on Landing Pages and promote it on social media to increase website traffic and generate leads.
Use compelling headlines and descriptions to attract viewers.
Optimize Conversion Rates:
Clearly articulate your software's benefits and Address Customer Pain points to optimize conversion rates.
Use persuasive language and visuals to demonstrate the value of your product.
Example:
A CRM software company might offer a free trial of their software in exchange for viewers' contact information. They could then use this information to nurture leads and guide them through the sales funnel.
Onboarding Made Easy with Explainer Videos
Turn a potentially overwhelming Onboarding experience into an engaging and intuitive journey with a well-crafted Software Explainer Video. This video can guide new users through the initial steps, build confidence, and reduce support requests.
Key Elements of an Effective Onboarding Video:
Product Overview: Provide a concise and engaging introduction to your software's core functionalities and user interface. Highlight key features and demonstrate their practical applications.
User Interface Walkthrough: Demystify navigation and key workflows with a Step-by-Step Walkthrough of the user interface. Show users how to perform common tasks and access essential features.
Common Use Cases: Demonstrate how your software can be used to solve specific problems or achieve desired outcomes. Provide real-world examples that resonate with your target audience.
Troubleshooting Tips: Preemptively address potential issues and provide helpful troubleshooting tips. This reduces frustration and empowers users to resolve minor problems independently.
Example:
A video editing software might include an onboarding video that showcases the basic interface, demonstrates how to import and edit footage, and provides tips for creating professional-looking videos.
Winning Software Explainer Video Strategies
Understand your ideal customer's needs, pain points, and preferences.
Tailor the video's message, tone, and style to resonate with their specific demographics and interests.
Craft a Compelling Narrative:
Develop a clear and Engaging Story that showcases your software's value proposition and addresses the target audience's challenges.
Use Storytelling techniques to create an emotional connection.
Invest in High-Quality Visuals:
Use professional animation, graphics, and footage to create a visually appealing and memorable experience.
Choose a style that aligns with your brand identity and target audience.
Include a Clear Call to Action:
Guide viewers towards the desired action, whether it's signing up for a free trial, visiting your website, or contacting your sales team.
Make the call to action clear, concise, and compelling.
Example: A software company targeting small businesses might create a video with a friendly and approachable tone, focusing on Ease of Use and affordability. A company targeting enterprise clients might opt for a more sophisticated and professional style, emphasizing advanced features and scalability.
Elevate Your Product Launch Video
Use high-resolution graphics, professional animation, and engaging visuals to create a visually appealing and memorable experience.
Choose a style that aligns with your brand identity.
Audio and Voiceover:
Invest in crystal-clear audio, a professional voiceover artist, and appropriate sound effects to enhance the viewing experience and convey your message effectively.
Scriptwriting:
Craft a well-written script that is concise, engaging, and informative.
Clearly articulate your software's value proposition and address the target audience's needs.
Editing and Post-Production:
Ensure seamless editing, smooth transitions, and a professional look and feel.
Pay attention to pacing, visual effects, and overall video flow.
Example:
A software company might hire a professional animation studio to create custom animations that showcase their software's features in a visually engaging way. They would also invest in a professional voiceover artist to narrate the video and ensure clear and concise communication.
Boost Sales with Explainer Videos
Captivate prospects and convey complex information effectively by incorporating the video into your sales presentations. The video can provide a concise and visually appealing overview of your software's capabilities.
Lead Generation:
Generate qualified leads by offering valuable incentives, such as free trials or demos, in exchange for contact information within the video. Use clear calls to action to encourage viewers to take the next step.
Improved Prospect Understanding:
Help prospects gain a clearer understanding of your software's features and benefits, enabling them to make informed decisions. The video can address common questions and concerns.
Shortened Sales Cycle:
Potentially Shorten the Sales Cycle by equipping prospects with the knowledge they need to move forward in the buying process. The video can provide a comprehensive overview of your software's value proposition.
Example:
A sales representative might use an explainer video during a product demo to showcase the software's key features and benefits in a more engaging and memorable way.
Beyond Marketing: Support Videos for Customer Success
Seamless Onboarding:
Guide new customers through the initial setup and key features of your software with an engaging onboarding video.
This can reduce support requests and improve user satisfaction.
Troubleshooting Tutorials:
Create video tutorials that address common issues and provide step-by-step solutions.
This empowers users to resolve minor problems independently and reduces the need for direct support.
Product Updates and Features:
Communicate product updates and new features through engaging video content.
This keeps customers informed and engaged with your software's ongoing development.
Knowledge Base Integration:
Integrate videos into your knowledge base or help center to provide customers with easily accessible and digestible information.
This can improve self-service support and reduce support costs.
Example:
A software company might create a series of short video tutorials that address frequently asked questions about their software. These videos could be embedded in their knowledge base or shared on their support website.
Engaging Software Explainer Videos
Crafting a Software Explainer Video that captivates viewers and leaves a lasting impression requires incorporating elements that enhance engagement and encourage interaction.
Compelling Narrative:
Develop a story that resonates with your target audience, drawing them into the narrative and conveying your message effectively.
Use relatable characters and scenarios to create an emotional connection.
High-Quality Visuals:
Use professional animation, graphics, and footage to create a visually appealing and memorable experience.
Choose a style that aligns with your brand identity and target audience.
Clear Call to Action:
Guide viewers towards the desired action, whether it's visiting your website, signing up for a free trial, or contacting your sales team.
Make the call to action clear, concise, and compelling.
Interactive Elements:
Consider incorporating interactive elements, such as quizzes or polls, to further Engage Viewers and encourage active participation.
This can improve information retention and make the video more memorable.
Example:
A software company might create a video that uses humor and relatable characters to explain a complex technical concept. They could also include a quiz at the end of the video to test viewers' understanding and encourage them to learn more.
Case Study: Airbnb's Video Marketing Funnel Drives Bookings
Challenge: Airbnb, a global online marketplace for lodging, aimed to optimize its video marketing strategy to drive bookings and increase user engagement. The company sought to create a seamless customer journey through video content that aligned with the different stages of the booking funnel.
Increased Bookings: The campaign contributed to a 10% rise in Airbnb bookings, demonstrating the effectiveness of video in driving conversions.
Improved User Engagement: Video content increased user engagement on Airbnb's website and social media platforms, fostering a stronger connection with the brand.
Enhanced Customer Satisfaction: The informative and engaging video content contributed to a higher level of customer satisfaction, leading to repeat bookings.
Key Takeaways: Airbnb's case study illustrates the power of integrating video content into the marketing funnel. By aligning video strategy with the customer journey, brands can effectively engage users, drive conversions, and enhance customer satisfaction.
Case Study: McDonald's Multi-Platform Video Distribution Strategy
Challenge:
McDonald's, a global fast-food chain, aimed to reach a wider audience and drive engagement across multiple platforms, leveraging the power of video content. The company sought to optimize its video distribution strategy to maximize reach and impact.
Social Media: McDonald's actively shared video content across popular social media platforms, including Facebook, Instagram, YouTube, and TikTok, tailoring content to each platform's unique audience and format.
Online Video Platforms: The company uploaded video content to online video platforms like YouTube and Vimeo, leveraging their reach and discoverability features.
Website Integration: McDonald's integrated video content into its website, showcasing its menu, promotions, and brand story.
Mobile App Integration: The company incorporated video content into its mobile app, providing users with engaging and informative experiences.
Results:
McDonald's Multi-Platform Video distribution strategy has yielded positive results:
Increased Reach: The company has significantly expanded its reach, reaching a wider audience across multiple platforms.
Enhanced Engagement: Video content has driven higher levels of engagement on McDonald's social media platforms and website, fostering a stronger connection with the brand.
Improved Brand Awareness: The multi-platform distribution strategy has contributed to increased brand awareness and recognition.
Key Takeaways:
McDonald's case study demonstrates the importance of a Multi-Platform Video distribution strategy. By leveraging the reach and engagement potential of various platforms, brands can effectively connect with their target audience and achieve significant business results.
Case Study: Airbnb's Video Marketing Funnel Drives Bookings
Challenge
Airbnb, a global online marketplace for lodging, aimed to streamline its customer journey and increase bookings through video content.
Solution
Airbnb developed a comprehensive Video Marketing Funnel, using video content to guide users through different stages of the customer journey. This included:
Awareness: Engaging video ads showcased the unique experiences offered by Airbnb, attracting potential customers.
Consideration: Informative videos highlighted the benefits of using Airbnb, addressing common concerns and showcasing diverse accommodation options.
Decision: Compelling testimonials and user-generated content encouraged viewers to book their next trip through Airbnb.
Results
Increased Website Traffic: Airbnb saw a 20% increase in website traffic from video ads, with a 10% rise in bookings from users who watched the videos.
Improved Conversion Rates: Video content effectively communicated the value proposition of Airbnb, leading to a 5% increase in conversion rates.
Enhanced Customer Satisfaction: Airbnb's Video Marketing Funnel provided a seamless and informative experience, leading to higher customer satisfaction and loyalty.
How software explainer video examples are curated?
We dove deep into software explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic software explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and strength of the software's core value proposition. 7.Problem/Solution Fit Determining how effectively the video demonstrates the software solving a specific problem. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
