Have you ever wished your ideas could transform into unforgettable experiences? I am here today to show you how. In this article, we'll dive into the world of 3D animated explainer videos, exploring how their captivating visuals can drive engagement and boost understanding. Our goal is to demonstrate the remarkable power of visual communication, and what we've discovered will astound you. Let's explore the data that proves their effectiveness.
93% of marketers say they've gotten new business from video content shared on social media.
86% of businesses now use video as a marketing tool.
54% of people want to see brands create video vs. any other type of content.
These statistics reveal a powerful trend: video is king, and audiences are craving it. 3D animated explainer videos offer a unique opportunity to capitalize on this demand, transforming complex narratives into engaging visual stories. We've handpicked 30 Effective 3D Animated Explainer Video examples that instantly resonated with us and inspired interest.
This 3d video explainer is a masterclass in making a dry topic engaging. The playful animation immediately grabs your attention, making you understand the concept of a leaky revenue cycle in seconds. It's a modern aesthetic, concise storytelling, and vibrant color palette that make this video stand out. The seamless transitions further enhance the visual appeal, leaving a lasting impression of a solution that simplifies complex challenges for hospitals.
The video effectively highlights how the product streamlines claims processing, accelerates payments, and improves overall financial performance. It's a perfect example of how a 3d video explainer can be used to communicate complex information in a way that is both informative and entertaining.
What We Can Learn
Focus on the problem your product solves and visually demonstrate the solution in action, inspiring confidence.
This 3d animated explainer video is a masterclass in simplicity. It takes a complex subject, temporary power solutions, and makes it accessible through clever LEGO-like animation. The minimalist aesthetic and vibrant color palette create a visually engaging experience that sticks with you.
The video seamlessly integrates branding, showcasing a modular and sustainable approach. The clear messaging emphasizes the ease of use, making it an inspirational example of effective product marketing. The upbeat music reinforces the positive tone, leaving you with a lasting impression.
What We Can Learn
Craft a compelling narrative arc that keeps viewers hooked, driving them to learn more.
Teledyne e2v Semiconductors introduces a compact radiation tolerant memory for space systems. This video is designed to showcase the compact design, radiation tolerance, and high speed of their latest memory module.
Video Design - This 3D Animated Explainer Video uses bright and colorful graphics to illustrate the challenges of working in the space industry. The simple cartoon style and upbeat music help to communicate complex information in a fun and engaging way. The animation focuses on the use case of the product highlighting the challenge and showing the solution. The animation uses transitions that build anticipation.
The video successfully conveys the benefits of Teledyne's radiation tolerant memory. The graphics help to highlight the compact design and the animation helps to visualize the performance of the product in harsh environments. The video tone is both informative and upbeat, encouraging viewers to learn more about the product. The 3D Animated Explainer Video style is highly effective in communicating complex technical information in a way that is easy to understand and engaging to watch.
DELL PowerStore is a data storage solution, and this video is designed to highlight the capabilities of this product.
Video Design - This is a 3D Animated Explainer Video featuring a simple and clean visual design. The video focuses on the PowerStore's key features, data-centric, intelligent, and adaptable, and depicts them with simple icons and graphics. The clean minimalist design makes the video easy to understand, which allows the viewer to quickly grasp the message.
The video uses a combination of animations, 3D graphics, and text to clearly present the product's features and benefits. The video employs clean, bright, and high-quality visuals that draw the viewer's attention to the key elements. The animation makes the content engaging and helps to highlight the PowerStore's adaptability and flexibility. The video's overall tone is positive, confident, and informative, reinforcing the brand's message that DELL PowerStore is a powerful and reliable solution.
The 75 LED utility flood is a compelling product, and AEL's 3D Animated Explainer Video does an outstanding job of highlighting its advantages. The video is a masterclass in visual storytelling, using 3D animation to create a compelling and informative presentation. The animation seamlessly transitions between various product features, showcasing the luminaire's lightweight design, multiple mounting options, and ease of installation. The video also emphasizes the product's durability with its IP-66 rating and tempered glass optics, providing reassurance to potential users.
The video's focus on energy efficiency is evident throughout, with visual representations of the 75 LED replacing traditional HID lights, saving energy and reducing costs. This message is further reinforced by the video's emphasis on the luminaire's high light output, with 167 lumens per watt. The video's overall aesthetic is clean and modern, reflecting the high quality of the product it showcases.
What We Can Learn
Bring your product's best features to life with dynamic 3D animation, sparking viewer curiosity.
This 3d explainer video is a game-changer, a visual masterpiece that captures the essence of rapid business evolution. It's not just animation, it's a story, a narrative that unfolds with smooth 3D character animations and a clean color palette, highlighting the key features of Alpha. The video's fast-paced visual narrative demonstrates how Alpha's modular components offer businesses the flexibility to pick and choose what they need, overcoming the complexities of legacy systems.
This 3d explainer video is a powerful tool for business transformation, inspiring viewers to embrace the possibilities of Alpha. The futuristic, high-quality animation style creates a sense of confidence, empowering businesses to build and adapt their offerings at unprecedented speed. This video is more than just a marketing tool, it's a vision of the future, a glimpse into a world where businesses can thrive in a constantly evolving landscape.
In just over a minute, this animated explainer video masterfully demonstrates the seamless integration of ABB's Robotics Ecosystem. We all appreciate the clean visuals and dynamic animation, which make even complex technical details instantly understandable. The concise messaging and clear product focus highlight the value proposition, leaving the viewer with a compelling sense of the program's potential to revolutionize automation.
G-Form is a company that offers impact protection. The video is designed to introduce the brand's new biodegradable technology, RE ZRO, for impact protection.
Video Design - This is a 3D Animated Explainer Video. The video is a mix of 3D animated visuals and text elements that communicate the message of biodegradability. RE ZRO is visually presented using a purple-colored material. The use of vibrant purple color creates an engaging visual appeal. The text elements are simple, white text on black backgrounds, that emphasize the company's focus on impact protection.
The video's visuals effectively communicate the objective of the video. It highlights the impact protection offered by G-Form with a focus on sustainability. It shows how the RE ZRO technology decomposes in landfill, showcasing a positive environmental impact. The video's tone is informative and engaging, creating a sense of innovation and progress. It helps viewers visualize the benefits of biodegradable impact protection, while using the color of RE ZRO to establish a brand association.
Beckhoff implements open PC-based automation systems. Their product range includes Industrial PCs, I/O and Fieldbus modules, Drive technology, and automation software. The video is designed to introduce products and their applications in various industries.
Video Design - The video utilizes a clean and modern 3D Animated Explainer Video Production style. It features a simple white background, which allows the products to stand out and be the focus of the video. Detailed close-ups of each product, along with clear text overlays showcasing different features, make the video easy to follow and understand.
The graphic design and elements used in the video create a clean and professional feel, showcasing the high quality of products. The use of 3D visuals, particularly for the industrial PC, creates a realistic and immersive experience, allowing viewers to visualize the products in action. The overall tone of the video is informative and educational, making it suitable for a diverse audience. This design approach effectively communicates the company's message by emphasizing the technical capabilities and versatility of automation solutions.
Invacare is a medical equipment manufacturer specializing in wheelchairs and other mobility solutions. This video is designed to showcase a compact, functional, and comfortable manual wheelchair for everyday use.
Video Design - This 3D Animated Explainer Video Production uses high quality graphics and animations to showcase the wheelchair's design and functionality. The video utilizes a dark background, with the wheelchair in focus and a glow effect on the key features that are being highlighted.
The visual design effectively communicates the objective of the video by showcasing the wheelchair's design and functionality in a clear and concise way. The use of 3D animation helps to bring the wheelchair to life and make it more engaging for the viewer. The clean and professional tone of the video conveys the quality and reliability of the wheelchair, reinforcing the video's message.
The Diebold Nixdorf BEETLE M2110 video is a prime example of how to showcase complex technology with clarity and style. We appreciate the strategic use of close-up shots and smooth transitions that guide the viewer through the product's key features and benefits. The exploded view, highlighting the modularity, is particularly effective in demonstrating the system's flexibility.
The videos modern aesthetic, coupled with energetic music and vibrant colors, create a captivating viewing experience. We all understand the power of visually compelling storytelling, and this video nails it, making a strong case for Diebold Nixdorf's forward-thinking approach to POS technology. This 3D animated explainer video for technology is a must-see.
Kemppi is a universal solution for managing welding production efficiently, documenting projects weld by weld.
Video Design - The video utilizes a 3D Animated Explainer Video Production style. It features simple yet effective 3D graphics and animations. The overall design maintains a modern and professional aesthetic. The video is bright and engaging, with a focus on clear, concise visual storytelling.
The video's visual design effectively communicates the key features of Kemppi. The clear, minimalist style and easy-to-understand animation makes the complex process of welding production understandable to a wide audience. The overall tone is professional and confident, emphasizing the benefits of streamlining welding workflows, ensuring quality control, and managing projects more effectively.
The opening shot of a burning Earth sets a powerful tone, immediately conveying the urgency of climate change. We love the way this 3D animated explainer video seamlessly transitions from the global challenge to the industrial sector's role in emissions, using dynamic visuals like assembling cubes and a shifting pie chart. The video skillfully presents Atlas Copco's Smart Integrated Assembly as a key solution, guiding manufacturers toward a sustainable future through smart factory transformation.
Visually compelling sequences, such as the futuristic tunnel effect and the exploding smartphone UI, maintain audience engagement. The subtle depiction of various industries, including automotive, agriculture, and aerospace, demonstrates the versatility of Atlas Copco's solutions. The closing shot of a neighborhood with connected devices underscores the message of a sustainable future, leaving a lasting impression of optimism and hope.
14. Deloitte Minimal 3D Animated Video - Build brand awareness implicitly
The constantly evolving business landscape compels us to adapt quickly. This 3D animated explainer video for business showcases Deloitte's Alpha Platform as an ideal solution for these challenges. We love the smooth 3D character animations and clean color palette that helps highlight the key features of Alpha.
With a fast-paced visual narrative, we see how Alpha's modular components offer businesses the flexibility to pick and choose what they need. The video smartly demonstrates how it overcomes the complexities of legacy systems, empowering businesses to build and adapt their offerings at unprecedented speed. The futuristic, high-quality animation style creates a sense of confidence and inspires viewers to embrace the possibilities of Alpha for their own business transformation.
15. MEDHOST 3D Animated Promotional Video - Explain benefits creatively
The playful 3D animation in this MedHost video makes a typically dry topic surprisingly engaging. We all immediately grasp the concept of a leaky revenue cycle thanks to the clever opening scene. This 3D animated explainer video for social media uses a modern aesthetic and concise storytelling to highlight the ways MedHost streamlines claims processing, accelerates payments, and improves overall financial performance. The vibrant color palette and seamless transitions further enhance the visual appeal, leaving a lasting impression of a solution that simplifies complex challenges for hospitals.
What We Can Learn
Bright colors and smooth transitions keep viewers hooked, driving shares.
STERIS is a medical device and healthcare company specializing in sterilization equipment and solutions. This video is designed to introduce the Celerity Incubator, highlighting its ability to simplify and standardize the incubation and reading process of biological indicators.
Video Design - The video is a 3D Animated Explainer Video Production, featuring a sleek, clean design with a focus on high-quality visuals and minimal text. The incubator is the main subject of the video, and it is shown in close-up detail, rotating to showcase its features and design. The minimalist white background ensures that the product takes center stage, while the clear and concise text provides viewers with the necessary information about the product.
The video's minimalist approach and clean graphics effectively communicate the message of simplicity and efficiency. The focus on the product, combined with the straightforward text and clear visuals, establishes a professional and trustworthy tone that aligns with the brand image. The video uses clear, straightforward language to explain the product's features and benefits, making it accessible to a wide audience. The video's straightforward approach and focus on product features are key to its success in communicating the message and driving viewers to learn more about the incubator.
The visual storytelling in this 3D animated explainer video for the AERIS Compact XRD machine is remarkable. We all appreciate how it simplifies complex scientific concepts through captivating visuals. The journey from abstract crystal structures to a tangible lab instrument resonates with researchers seeking advanced solutions.
The video's strength lies in its concise yet impactful information delivery. AERIS emerges as a powerful tool, offering a compact and efficient solution for complex material analysis. This video demonstrates how technical details can be presented in an engaging and memorable way.
The 3D Animated Explainer Video for Dana's 2-Speed Gearbox doesn't just show you the product it immerses you in its world. The visuals are incredibly captivating, transforming complex engineering into an engaging spectacle. From the realistic 3D models of the gearbox to the seamless transitions between the construction site backdrop and internal component animations, the video is a visual masterpiece.
The strength of the video lies in its ability to translate complex technical concepts into easily understandable visuals. The Staggered Shift animation is a perfect example of this, showcasing the synchronized shift mechanism in a clear and concise manner. By combining motion graphics with text overlays, the video effectively educates the viewer without overwhelming them. This clarity makes the video not only informative but also inspiring, showcasing Dana's commitment to innovative technology and its potential to revolutionize the automotive industry.
What We Can Learn
Transform complex processes into captivating visuals, boosting viewer understanding and engagement.
In this 3D animated explainer video example, Kia demonstrates the ingenuity of regenerative braking. It instantly grabs attention with its sharp visuals of a Kia electric vehicle gliding through a minimalist cityscape. We're drawn to the exploded view of the car, which illuminates the technical details without overwhelming the audience.
The clear narration, smooth transitions, and upbeat music create a compelling educational experience. The color palette, with its focus on white, gray, and electric blue, further accentuates the futuristic feel. By the end of this concise yet effective video, viewers not only understand regenerative braking but also feel the thrill of driving a Kia EV.
SCANTECH is a company that develops 3D scanners. The video is designed to introduce the SIMSCAN 3D scanner and its key features.
Video Design - The video uses an x-ray like effect of the scanner, with blue highlighted areas, to showcase the internal workings and design of the product. This creates a unique visual style that is both informative and engaging, making the video stand out from the crowd. The black background allows the product, graphics, and text to be the focal point of the video, ensuring that the viewer's attention is drawn to the most important elements.
3D Animated Explainer Video Production is a powerful tool for showcasing complex products and technologies. The high-quality graphics and clean aesthetic create a professional and trustworthy feel, which is essential for building brand credibility. The video's tone is informative and professional, effectively communicating the value proposition of the SIMSCAN 3D scanner to its target audience.
Helmerich & Payne provides advanced survey technology for drilling. This video is designed to show how their system makes drilling more precise and accurate.
Video Design - The video uses simple yet eye-catching 3D graphics, along with a sleek, modern color palette. Digital displays, animated technical diagrams and illustrations are used to explain the system, creating a visually engaging experience. The visuals are consistent throughout the entire video, making it easy to follow and understand.
3D Animated Explainer Video Production is a powerful tool for showcasing complex technology. The video effectively demonstrates how the survey system delivers value, with the visual design and use of bold text making the message clear and concise. The tone of the video is confident and professional, targeting a technical audience who would appreciate the visuals and the information they convey. The animation allows for the explanation of difficult concepts in a clear and engaging way.
This is a 3D Animated Explainer Video Production that showcases the versatility of their designs. It uses simple 3D animations to focus on the details of their aluminum systems, highlighting the various features that make them stand out. The clean and minimalist aesthetic creates an immediate sense of sophistication and efficiency, aligning with the company's focus on quality and design.
Video Design - The video seamlessly transitions between close-up shots of different hardware components and an overall view of a window system, highlighting the intricate details and the overall functionality of their products. This approach effectively communicates the company's ability to deliver high-quality solutions for aluminum systems.
The clean and concise animations, combined with minimalist background visuals, creates a tone of professionalism and innovation. The video subtly hints at the benefits of their products with a focus on design and quality, making it engaging and visually appealing, making it memorable for potential customers.
The KASK Elemento video masterfully utilizes 3D animation to create an engaging and informative product demonstration. From the initial reveal against a minimalist white backdrop to the close-up examination of ventilation systems, every shot is meticulously crafted to highlight the helmet's features. The way the internal components are showcased through translucent overlays and dynamic cross-sections, combined with colored airflow representations, is particularly effective.
We all appreciate the video's ability to balance technical details with visual appeal. The sleek, futuristic aesthetic and carefully selected color palette create a sense of sophistication that resonates with the target audience. The subtle yet impactful sound design enhances the viewer experience, immersing us in the world of high-performance cycling technology.
Bergerat Monnoyeur is a company specializing in energy production solutions. They recently released a 3D Animated Explainer Video showcasing their new zero-emission hydrogen-based energy generator. This video is a powerful tool for communicating the benefits of their technology.
Video Design - The video uses detailed 3D animation to illustrate the process of creating hydrogen from water using electrolysis. The visuals are clear and high-quality, with smooth transitions and a focus on the mechanical aspects of the technology. The design uses a simple and clean visual aesthetic, with clear lines and a minimalist approach, enhancing the impact of the 3D elements.
The video emphasizes the product's eco-friendly nature, with a strong focus on zero-emission and sustainable energy generation. The choice of clean lines and sleek graphics effectively conveys a modern and innovative approach. The video's overall tone is professional, informative, and reassuring, promoting the benefits of using this new technology for various applications. The animation clearly explains the process of hydrogen production and use, emphasizing the benefits of using the product. This effectively communicates the value proposition of the product to the intended audience.
25. Boston Scientific Creative 3D Explainer Animation - Boost brand awareness subtly
This 3d animation explainer video is a masterclass in showcasing complex technology. The strategic use of close-up shots and smooth transitions guides the viewer through the product's key features and benefits. The exploded view, highlighting the modularity, is particularly effective in demonstrating the system's flexibility.
The video's modern aesthetic, coupled with energetic music and vibrant colors, creates a captivating viewing experience. This video nails visually compelling storytelling, making a strong case for a forward-thinking approach to POS technology.
What We Can Learn
Prioritize problem/solution clarity for impactful storytelling.
BD Rowa Smart is a comprehensive solution for managing in-hospital pharmacies. This video is designed to highlight the benefits and efficiency of the robotic technology.
Video Design - The video uses a minimalist 3D animated explainer video production style to explain the system. It features a clean, modern design with a focus on graphics and animations, helping to visualize the solution and its benefits without being overly complex. The animation is very smooth, allowing viewers to understand how the system works.
The visual style of the video is effective in communicating the objective of the video. The use of simple animations and graphics helps to illustrate the benefits of using robotic technology in hospital pharmacies. The video's narrative and tone are both professional and engaging, highlighting the benefits of using robotic technology in hospital pharmacies. The bright colors, like turquoise and white, help to create a positive and informative tone. This makes the video more engaging for the audience and drives the overall goal of the video, which is to showcase the benefits of using robotic technology in hospital pharmacies.
We admire the clever use of LEGO-like animation in this 3D animated explainer video for marketing. It transforms a complex subject temporary power solutions into an easily digestible concept. The minimalist aesthetic and vibrant color palette create a visually engaging experience that stays with you.
Aggreko's branding is seamlessly woven into the narrative, showcasing their modular and sustainable approach. We love the clear messaging, emphasizing the just add simplicity of their solutions. The upbeat music reinforces the overall positive tone, making this an inspirational example of effective product marketing.
What We Can Learn
Build your 3D animation with simple, memorable visuals to boost understanding and recall.
We admire BITZER's innovative approach to showcasing their Digital Network in this captivating 3D animated explainer video. The visuals immediately grab attention, starting with a dynamic laptop intro and transitioning to a stylized cityscape, effectively establishing the context of BITZER's solutions. We love the strategic use of screen recordings within the 3D environment, demonstrating the software's user-friendly interface and key features seamlessly.
The clear and concise messaging emphasizes the network's ability to protect the heartbeat of refrigeration systems. This focus on crucial benefits like increased availability and reduced TCO resonates powerfully with industry professionals. The modern aesthetic, smooth transitions, and energetic music create a sophisticated and engaging viewing experience, inspiring viewers to explore BITZER's innovative solutions.
AWS for Games is a suite of services dedicated to game developers. It enables developers to build innovative games that reach millions of players.
Video Design - The video is a 3D Animated Explainer Video Production, using simplistic geometric shapes and bright colors to attract viewers and communicate the subject matter. Vibrant colors and simple shapes create a visually appealing and engaging experience for viewers, showcasing the platform's capacity to help developers achieve their goals.
The visual design effectively communicates the subject matter and drives the video goal. It promotes AWS as a reliable partner for game development, emphasizing the platform's ability to support developers in their ambitions. The overall tone of the video is energetic, innovative, and forward-thinking, aligning perfectly with the dynamism and ambition of the gaming industry.
PanMon is a pantograph condition monitoring system designed to help prevent damage to overhead wires and onboard equipment. The video is designed to explain how PanMon works and its benefits.
Video Design - This 3D Animated Explainer Video showcases a high-quality animation style. The visual elements, such as the train and overhead wires, are designed with great detail, which helps to create a realistic and engaging experience. The video uses bright colors and simple shapes to effectively illustrate the key concepts.
The video effectively utilizes 3D animation to convey the complex concepts of pantograph condition monitoring, and its impact on railway infrastructure. The visual style, featuring smooth animation, and attention to detail, helps viewers understand the technology and its importance, creating a positive and informative tone.
FAQ
How can a 3D animated explainer video help me explain my complex product simply?
Explainer videos simplify complex products by visualizing functionality, demonstrating processes, and highlighting benefits engagingly.
What are the different styles of 3D animation I can use for my explainer video?
Diverse 3D animation styles exist, from minimalist to photorealistic, each suited to different products and brand identities. Initial style explorations are crucial.
How long does it take to produce a 3D animated explainer video?
Production timelines typically span 3-8 weeks, varying with complexity and revisions. Expedited delivery is possible with adjusted planning.
What is a reasonable budget to allocate for a high-quality 3D animated explainer video?
High-quality 3D explainer videos range from $1000-$6000, scaling with complexity and chosen style. Fixed-fee pricing offers budget predictability.
How can I find a reputable 3D animation studio to work with?
Seek studios with proven experience, a strong portfolio, and client testimonials. Industry expertise and a collaborative approach are essential.
What kind of script do I need for a 3D animated explainer video?
Scripts should concisely communicate the product's value proposition, highlighting key features and benefits in a clear, engaging narrative.
How can I ensure the 3D animation style aligns with my brand identity?
Close collaboration with the animation studio ensures alignment between the chosen style and your brand identity, leveraging existing assets.
What are some industry best practices for using 3D animation in explainer videos?
Best practices include clear messaging, strategic camera work, effective lighting, and subtle animation to enhance understanding and engagement.
How can I incorporate my existing brand assets into a 3D animated explainer video?
Existing brand assets (logos, color palettes, product designs) can be seamlessly integrated into the 3D animation for brand consistency.
How can I adapt a 3D animated explainer video example I like for my own business?
Adapting a liked example involves tailoring its style, tone, and visuals to match your specific product, brand, and target audience.
How can I ensure the 3D animation is engaging and keeps viewers' attention?
Engaging animation utilizes dynamic visuals, compelling storytelling, and subtle movements to maintain viewer interest and highlight key information.
How can I make sure the 3D animation effectively communicates my key message?
Effective communication relies on clear, concise messaging and impactful visuals that resonate with the target audience and reinforce key takeaways.
How can I use 3D animation to showcase the features and benefits of my product or service?
3D animation showcases features and benefits through demonstrations, exploded views, and interactive elements, creating an emotional connection.
What are the different levels of 3D animation quality and how do they impact cost?
3D animation quality levels (simplified to photorealistic) impact cost and production time. Choose a level that balances visual appeal and budget.
What are the best practices for incorporating music and sound effects into a 3D animated explainer video?
Music and sound effects enhance immersion, create mood, and emphasize key moments, but should be used strategically to avoid overwhelming the visuals.
How to plan and optimize 3D Animated Explainer Videos?
Value-Driven Messaging: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids applied this principle for a healthcare client. Their 3D explainer video focused on patient benefits, not just product features, leading to a 15% rise in website conversions.
Actionable: Focus on value delivered, not just product features.
Accessible Communication: "The only thing worse than being blind is having sight but no vision." - Helen Keller. Advids believes clarity is paramount. For a tech client with a complex product, we used simple visuals and concise language in their 3D explainer video, boosting viewer comprehension by 25%.
Actionable: Simplify complex information for broader audience reach.
Problem-Focused Approach: "Life's too short to build something nobody wants." - Ash Maurya. Advids prioritizes solving customer problems. For an e-commerce client, we created a 3D explainer video demonstrating how their product addressed a specific shopping challenge, resulting in a 10% increase in sales.
Actionable: Highlight how your product solves a real problem.
Differentiation through Innovation: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne. Advids helped a food delivery client stand out. Their 3D explainer video showcased their unique eco-friendly packaging, attracting environmentally conscious customers and increasing market share by 5%.
Actionable: Highlight unique selling propositions to differentiate your brand.
Human-Centric Design: "Greatness is not about a title. It's about impact." - Adam Grant. Advids focuses on human connection. For a non-profit client, we created a 3D explainer video that evoked empathy and inspired action, resulting in a 30% increase in donations.
Actionable: Connect with your audience on an emotional level.
Why Advids for 3D Animated Explainer Video?
At Advids, we specialize in crafting high-quality, original 3D Animated Explainer Videos that elevate your brand and drive results. With a proven track record and a passion for innovative storytelling, we transform your vision into compelling animated experiences.
Experience the Advids Advantage:
12+ Years of Proven Success: We've partnered with over 3400 clients, delivering exceptional results across a diverse range of industries. Our experience includes the successful completion of over 315 3D Animated Explainer Videos. Trusted by Industry Giants: From Fortune 500 companies like Mercedes, Continental, and Mercer to innovative startups like Razorpay and Ola, leading brands trust Advids to bring their stories to life through captivating 3D animation. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering outstanding results.
The Advids 3D Animation Process:
Tailored 3D Animated Explainer Video Solutions: We create custom 3D Animated Explainer Videos designed to resonate with your target audience and achieve your specific business objectives. Whether you need character animations, product demos, or explainer videos, we tailor our approach to your unique needs. Strategic Storytelling: Our team of talented animators and storytellers collaborate to craft compelling narratives that captivate viewers and drive action. We weave your brand message into engaging stories that leave a lasting impact. Cutting-Edge Technology: We utilize the latest 3D animation software and techniques to ensure your videos are visually stunning and push the boundaries of creativity.
Partnering with Advids:
Collaborative Approach: We believe in working closely with our clients throughout the entire animation process. From initial concept to final delivery, we maintain open communication and ensure your vision is at the forefront of every decision. Clear Communication: We prioritize understanding your brand identity, target audience, and business goals. This ensures we create 3D Animated Explainer Videos that effectively communicate your message and achieve measurable results.
Ready to unlock the potential of 3D Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 3D Animated Explainer Video?
A 3D animated explainer video is a short, engaging video that uses 3D animation to visually communicate a product, service, or concept. It's a powerful tool for simplifying complex ideas and making them more accessible to a wider audience. These videos are often used to explain how a product works, highlight its benefits, or educate viewers about a particular topic.
3D animated explainer videos are versatile and can be used for a variety of purposes, including product launches, brand awareness campaigns, customer education, and sales presentations. They can be shared on websites, social media platforms, and email marketing campaigns to reach a wider audience and drive engagement.
What do top 3D Animated Explainer Videos have in common?
3D Characters - Animated characters bring life to the story.
Visual Metaphors - Illustrative metaphors make complex ideas relatable.
3D Environments - Immersive environments enhance the experience.
Clear Call to Action - A clear call to action guides viewers.
Storytelling Structure - A compelling narrative keeps viewers engaged.
Problem-Solution Format - A classic format that resonates with viewers.
Data Visualizations - Animated charts and graphs make data engaging.
Customer Testimonials - Social proof builds trust and credibility.
Industry-Specific Jargon - Demonstrates understanding of the target audience.
What makes 3D Animated Explainer Video effective?
A captivating 3D animated explainer video is a powerful tool for communicating complex ideas in a clear and engaging way. The effectiveness of these videos is driven by a combination of factors, including the use of 3D animation, a compelling narrative, and a clear understanding of the target audience.
A key element to create engaging 3D animated explainer videos is the use of visuals that are both informative and visually appealing. The animation should be smooth and engaging, and the visuals should be clear and easy to understand. The video should also be well-paced and engaging, with a clear call to action at the end.
Methods for creating effective 3D animated explainer videos include using a compelling narrative, focusing on the benefits of the product or service, and using clear and concise language. The video should also be tailored to the specific needs and interests of the target audience. By following these guidelines, you can create a 3D animated explainer video that is both informative and engaging.
How long should your 3D Animated Explainer Video be?
The ideal length for a 3D animated explainer video is a delicate balance between capturing attention and conveying your message effectively. It's a dynamic process that requires careful consideration of your target audience, the complexity of your message, and the platform where you'll be sharing your video.
A well-structured approach to determining the right length for your 3D animated explainer video involves analyzing your content and considering your audience's attention span. A shorter video might be ideal for social media platforms, while a longer video might be more appropriate for a website or a sales presentation.
Pre-Production Questions:
What is the primary objective of your video?
What is the complexity of the message you're conveying?
What is the average attention span of your target audience?
What platform will you be sharing your video on?
What is the ideal call to action for your video?
What is the overall tone and style of your video?
What is the budget for your video production?
How to create 3D Animated Explainer videos?
Creating a 3D animated explainer video is a multi-step process that involves careful planning, creative execution, and a keen understanding of your target audience. The creation process involves several key stages, from initial concept development to final production and distribution.
A successful approach to creating 3D animated explainer videos involves a collaborative effort between creative professionals, including scriptwriters, animators, and voiceover artists. The video should be visually appealing, engaging, and informative, and it should be tailored to the specific needs and interests of the target audience.
Pre-Production:
Define your target audience.
Develop a compelling script.
Create a storyboard.
Choose a visual style.
Select a voiceover artist.
Source music and sound effects.
Production:
Model 3D characters and environments.
Animate the characters and objects.
Create visual effects.
Record the voiceover.
Edit the video.
Post-Production:
Add music and sound effects.
Render the video.
Optimize for different platforms.
Distribute the video.
B2B Explainer Videos: Sell the Solution, Not Just the Feature
Creating a successful 3D Animated Explainer video for a B2B audience requires a deep understanding of their professional landscape. Instead of focusing solely on entertainment, prioritize content that resonates with their business needs and challenges.
Address Pain Points:
B2B businesses often face challenges like streamlining operations, improving efficiency, and increasing revenue.
Your video should clearly demonstrate how your product or service directly addresses these specific pain points.
For example, if your software helps automate tasks, showcase how it reduces manual labor and frees up employees' time for more strategic initiatives.
Demonstrate ROI:
B2B buyers are highly focused on return on investment.
Instead of simply listing features, articulate the tangible ROI and long-term value your offering brings to their organization.
Use data visualizations and clear examples to illustrate how your product or service can lead to cost savings, increased productivity, or higher revenue.
Speak Their Language:
Use industry-specific terminology and jargon that demonstrates your understanding of their world.
This builds credibility and shows that you are familiar with the challenges they face.
Avoid overly technical language that might alienate viewers who are not experts in the field.
By aligning your video content with the practicalities of their business environment, you can establish credibility, foster trust, and ultimately drive them towards a purchasing decision.
Sales Funnel Visualization: A Conversion Catalyst
A 3D animated explainer video can act as a powerful guide, leading prospects through each stage of the sales funnel towards conversion. By visually representing the customer journey, you can create a seamless and engaging experience that fosters trust and encourages action.
Awareness: At the top of the funnel, your video should focus on introducing your brand and highlighting the problem your product or service solves. Use Captivating Visuals and a clear narrative to grab attention and pique interest.
Consideration: As prospects move into the consideration stage, they are actively researching solutions. Your video can showcase your product's key features and benefits, demonstrating how it addresses their specific needs better than the competition.
Decision: In the decision stage, prospects are comparing different options and evaluating their choices. Your video can address potential hesitations by showcasing customer testimonials, demonstrating ROI, and highlighting your unique selling propositions.
Action: At the bottom of the funnel, your video should include a clear call to action, prompting viewers to take the next step, such as requesting a demo, downloading a white paper, or making a purchase.
By providing valuable information and addressing potential concerns at each stage, you can nurture prospects through the funnel and increase the likelihood of conversion.
Crafting Compelling Launch Narratives
Choosing the right narrative structure is crucial for maximizing audience engagement and conveying your message effectively. Each narrative style offers a unique approach to capturing attention and resonating with viewers.
Problem-Solution:
This classic narrative introduces a relatable challenge faced by your target audience and positions your product or service as the ultimate solution. For example, a video for a project management software could start by showcasing the frustrations of disorganized teams and then introduce the software as a solution for streamlined collaboration.
Storytelling:
This approach leverages Emotional Connections by weaving a compelling narrative that showcases the value of your offering through relatable characters and situations. Imagine a video for a cybersecurity company that tells the story of a small business owner who faces a data breach and then finds peace of mind with the company's security solutions.
Educational:
These narratives prioritize providing valuable information and insights, positioning your brand as a thought leader and Building Trust with your audience. A video for a financial services company could explain complex investment concepts in a clear and engaging way, establishing the company as a trusted source of financial expertise.
By carefully considering your target audience and the message you want to convey, you can select the narrative structure that will resonate most effectively and leave a lasting impression.
Amplify Your Value Proposition with Video
Your Value Proposition is the core of your message, and a 3D animated explainer video can act as a powerful tool to amplify it to your target audience. By showcasing the unique benefits and advantages of your product or service, you can effectively communicate what sets you apart from the competition.
Highlight Key Features and Benefits: Focus on the features and functionalities that deliver tangible value to your customers. Instead of simply listing them, demonstrate how they solve real-world problems and improve their lives or businesses.
Illustrate Positive Impact: Go beyond features by painting a picture of the positive impact your product or service offers. Show how it can save time, increase efficiency, reduce costs, or enhance customer satisfaction.
Showcase Customer Success Stories:Testimonials and case studies provide powerful social proof, demonstrating the tangible results and satisfaction achieved by previous customers. For example, a video for a software company could feature a customer testimonial describing how the software helped them streamline their operations and increase productivity.
By emphasizing your competitive advantage and showcasing the positive impact you deliver, you can effectively communicate your value proposition and persuade potential customers to choose your solution.
Engage and Convert with Interactive Videos
Engage viewers by incorporating clickable buttons, embedded quizzes, or branching narratives that allow them to choose their own path through the video. For example, a video for a software company could include interactive demos that allow viewers to explore the software's features firsthand.
Personalization:
Tailor your video content to specific customer segments, addressing their unique needs and pain points. This creates a more relevant and engaging experience. For instance, a video for a healthcare company could be customized for different patient demographics, addressing their specific health concerns and treatment options.
Call to Action:
A Clear and Concise Call to Action is essential for guiding viewers towards the desired outcome. Whether it's visiting your website, making a purchase, or signing up for a free trial, make it easy for viewers to take the next step.
Analytics and Optimization:
Track your video's performance using analytics to measure engagement levels, conversion rates, and overall ROI. Analyze Viewer Behavior and make data-driven adjustments to optimize your video content for maximum impact.
Branding Your Launch Video for Impact
Maintaining Brand Consistency across all marketing materials is crucial for building a strong and recognizable brand identity. Your 3D animated explainer video should seamlessly integrate with your existing brand guidelines to reinforce your brand image and resonate with your target audience.
Key Elements for Brand Consistency:
Color Palette: Utilize a color palette that aligns with your brand's visual identity, ensuring consistency across all touchpoints. For example, if your brand's primary colors are blue and green, incorporate these colors into the video's background, characters, and other visual elements.
Typography: Choose typography that reflects your brand's personality and tone of voice. A tech company might opt for a modern, minimalist font, while a creative agency might choose a more playful and expressive typeface.
Animation Style: Select an Animation Style that complements your brand's overall aesthetic. A luxury brand might prefer a sleek and sophisticated animation style, while a children's brand might opt for a more whimsical and lighthearted approach.
By paying attention to these details, you can create a cohesive brand experience that strengthens brand recognition, fosters trust with your audience, and enhances your overall marketing efforts.
Boosting Engagement with Animated Explainer Videos
Strategically integrating your 3D animated explainer video at various touchpoints throughout the customer journey can significantly enhance engagement and drive conversions. Consider these key touchpoints:
Website: Embed your video on your homepage or relevant Landing Pages to Capture Attention and provide an engaging introduction to your brand and offerings. For example, a software company could embed a video on their product page that explains the software's key features and benefits.
Social Media: Share short, attention-grabbing clips and teasers of your video on platforms like Facebook, Instagram, and LinkedIn to reach a wider audience and generate buzz. Use eye-catching visuals and compelling captions to encourage viewers to click through to the full video.
Email Marketing: Enhance your email marketing campaigns by embedding your video within emails to provide context, increase engagement, and drive traffic back to your website or landing pages. For instance, a welcome email to new subscribers could include a video that introduces the company and its services.
By strategically placing your video at key touchpoints, you can maximize its impact and guide customers seamlessly through their journey with your brand.
Winning Explainer Video Strategies
Crafting a High-Quality 3D Animated Explainer Video
Crafting a high-quality 3D animated explainer video that captivates your audience and delivers results requires a strategic approach that encompasses several key elements.
Define Your Objectives:
Clearly define what you want to achieve with your video.
Do you want to increase brand awareness, generate leads, drive sales, or educate your audience?
Your objectives will guide your creative decisions and ensure your video aligns with your overall marketing strategy.
Know Your Audience:
Understand your target audience's demographics, psychographics, pain points, interests, and motivations.
Tailoring your message and visual style to resonate with your audience is crucial for maximizing engagement and impact.
Develop a Compelling Narrative:
Craft a story that captures attention from the first frame and keeps viewers engaged until the very end.
Highlight the problem your audience faces, introduce your product or service as the solution, and showcase the positive outcomes they can expect.
Collaborate Effectively:
Creating a successful video requires collaboration between marketers, scriptwriters, animators, and Voiceover artists.
Ensure clear communication and a shared understanding of the project goals throughout the production process.
Unlocking Complex Concepts with 3D Animation
Break down intricate processes or technical details into smaller, more manageable chunks using animations and visual metaphors. For example, a video explaining a complex manufacturing process could use 3D animation to show each step in detail, making it easier for viewers to understand the entire process.
Analogies and Metaphors:
Relate complex concepts to familiar experiences using analogies and metaphors. For instance, if you're explaining a cloud-based storage solution, you could use the analogy of a virtual filing cabinet to illustrate how data is stored and accessed securely.
Clear and Logical Sequencing:
Present information in a clear and logical sequence, using visuals to reinforce each step and guide the viewer through the process. Avoid overwhelming your audience with too much information at once; instead, break down complex topics into smaller, more digestible segments.
Maximize Your Explainer Video's Reach
Repurposing your 3D animated explainer video for different platforms requires careful consideration of each platform's unique characteristics and audience expectations.
Video Length:
Attention spans vary across platforms. A 30-second cutdown might be ideal for Instagram Stories, while a 2-minute explainer could work well on YouTube. Adjust the duration of your video accordingly to maximize engagement.
Aspect Ratio:
Ensure your video is optimized for the platform's preferred aspect ratio to avoid awkward cropping or letterboxing. Square (1:1) videos often perform well on social media feeds, while widescreen (16:9) is standard for YouTube and Vimeo.
File Format and Size:
Choose a file format that is widely compatible (e.g., MP4) and optimize the video's size to ensure fast loading times, especially on mobile devices. Use video compression techniques to reduce file size without sacrificing quality.
Case Study: Cisco's Virtual Event Experience
Objective: Cisco, a global leader in networking and cybersecurity, aimed to create an immersive and engaging virtual event experience for its annual Cisco Live conference.
Solution: Cisco leveraged 3D animation and virtual reality technology to build a fully interactive virtual environment. The platform featured virtual booths, breakout sessions, networking opportunities, and even a virtual keynote stage.
Results: Cisco Live 2021, held virtually, saw a significant increase in engagement compared to previous years. The event attracted over 100,000 attendees, with a 20% increase in session attendance and a 30% increase in networking interactions.
Key Takeaways:
Immersive Experience: The 3D environment provided a more engaging and interactive experience for attendees, leading to increased participation and satisfaction.
Enhanced Networking: The virtual platform facilitated seamless networking opportunities, allowing attendees to connect with peers and industry experts.
Increased Engagement: The interactive nature of the virtual event led to higher session attendance and overall engagement.
Case Study: GoDaddy's Video Testimonials
Company: GoDaddy
Objective: To build trust and credibility with potential customers by utilizing 3D video testimonials from existing customers.
Solution: GoDaddy created a series of 3D video testimonials featuring real customers sharing their positive experiences with the company's products and services. These testimonials were strategically placed on the company's website, social media platforms, and marketing materials.
Results:
Increased Trust and Credibility: The use of 3D video testimonials helped to build trust and credibility with potential customers, as they were able to see and hear real people sharing their positive experiences.
Improved Conversion Rates: The testimonials contributed to an increase in conversion rates, as potential customers were more likely to trust the company's claims after seeing the positive feedback from real customers.
Enhanced Brand Storytelling: The 3D video testimonials helped to enhance GoDaddy's brand storytelling by providing real-life examples of how the company's products and services were making a difference for customers.
Key Takeaways:
3D video testimonials can be a powerful tool for building trust and credibility with potential customers.
By showcasing real customers sharing their positive experiences, 3D video testimonials can help to improve conversion rates and enhance brand storytelling.
Case Study: Coca-Cola's Video Contest
Company: Coca-Cola
Objective:
To generate buzz and engagement with a new product launch by hosting a 3D video contest.
Solution:
Coca-Cola launched a 3D video contest inviting consumers to create short videos showcasing their creativity and passion for the new product. The contest was promoted through social media, online advertising, and public relations efforts.
Results:
Increased Brand Awareness: The contest generated significant buzz and increased brand awareness for the new product, reaching a wide audience through social media and online channels.
Enhanced Customer Engagement: The contest encouraged customer engagement and participation, fostering a sense of community and excitement around the new product.
Generated User-Generated Content: The contest resulted in a wealth of user-generated content, providing valuable insights into consumer preferences and perceptions of the new product.
Key Takeaways:
3D video contests can be an effective way to generate buzz and engagement for new product launches.
By encouraging customer participation and creativity, 3D video contests can help to increase brand awareness, enhance customer engagement, and generate valuable user-generated content.
How 3D animated explainer video examples are curated?
We dove deep into 3D animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 3D animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Animation Quality Examining the smoothness, realism, and overall technical proficiency of the 3D animation. 7.Sound Design Evaluating the effectiveness and appropriateness of music, sound effects, and voiceover in enhancing the message. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 3D animated explainer video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
