Have you ever wished your marketing could create an unforgettable experience? I am excited to share what we've learned today, in this article, about the transformative power of 3D explainer videos. Our research reveals how these videos create a deeper connection with customers, fostering engagement and boosting memorability. We'll uncover the compelling data that demonstrates their effectiveness, starting with 30 stunning examples.
66% of marketers intend to increase their use of YouTube videos.
25% of all videos created in 2023 were promotional videos or ads.
31% of businesses cite previous video performance as a factor driving the types of videos they create.
These stats reveal a clear trend: video is king, and data-driven decisions reign supreme. 3D explainer videos offer a compelling solution, transforming complex ideas into digestible visuals that resonate with viewers. We've curated 30 Eye-catching 3D Marketing Explainer Video examples that immediately commanded our attention and generated excitement.
CRRC presents a 3D Marketing Explainer Video showcasing the benefits of their intelligent operation and maintenance system for railway vehicles. This video is designed to demonstrate how CRRC's cutting-edge technology can improve efficiency and safety within the rail industry.
Video Design - The video starts with a simple animation of a busy warehouse scenario, highlighting the challenges of managing large-scale operations. The animation then transitions to a sleek 3D world, with clean lines and minimalist designs. The blue and white color palette creates a modern, professional feel. The use of dynamic camera angles and 3D elements make the video engaging and informative.
The video expertly utilizes 3D Motion Graphics to explain the complex concepts of intelligent operation and maintenance, making it easy for audiences to grasp the benefits of the solution. The sleek visuals, combined with the clear and concise narration, create a compelling and informative experience. The animation effectively communicates the complex process of CRRC's solution, while the dynamic camera work keeps the viewer engaged. The overall tone of the video is both informative and reassuring. The visuals and the narration work together to present CRRC as a reliable and innovative leader in the railway industry. This approach successfully conveys the message of how CRRC's solutions can help companies achieve efficiency and safety goals.
One of the tastiest 3D Marketing Explainer Videos we love shows how Amazon Connect empowers businesses to revolutionize their customer service. The video showcases the ease of setup and use, even for non-technical users. In close-ups, the audience appreciates how even simple icons can convey complex concepts while a soundtrack inspires confidence in the product.
The video's dark blue and orange color palette creates a professional yet approachable feel. We all relate to the frustrations of outdated systems, highlighted by cluttered visuals, and we're instantly drawn to the promise of a better way. Amazon Connects effortless integration of chatbots and real-time analytics proves this platform is not just a solution its an evolution.
What We Can Learn
Tell a story with your visuals, making the product relatable and memorable.
We admire the seamless blend of cutting-edge technology and elegant design showcased in this 3D marketing explainer video for Dürr Dental's VistaScan Mini Easy 2.0. The dynamic camera angles and close-up shots reveal the scanner's sleek form and intuitive features, while the clear text overlays efficiently highlight key messages about its capabilities. We love the way the video guides viewers through the internal workings of the PCS Scan Technology, demonstrating its precision and efficiency in producing high-quality dental images.
The use of a modern electronic soundtrack and subtle sound effects adds to the overall visual appeal and creates a sense of sophistication and innovation. The animation of the scanner's various components, like the glass control panel and easy feeding mechanism, are incredibly realistic, conveying a sense of tangible quality. This video is a masterclass in showcasing complex technology in an accessible and engaging manner, inspiring us to embrace a similar approach in our own video projects.
What We Can Learn
Guide viewers smoothly through the process, making it easy to grasp the benefits.
4. Samsung Animated 3D Marketing Video - Showcase innovative design
We admire this crisp, 3D Marketing Explainer Video showcasing Samsung's Biometric Card IC. The video instantly grabs attention with its sleek visuals and dynamic animation, highlighting the card's key features. It effortlessly demonstrates the integration of a fingerprint sensor, secure element, and processor within a single chip.
The seamless transition from the card's exterior to its intricate interior is particularly impressive, giving us a clear understanding of its complex yet user-friendly technology. The video smartly emphasizes the cards security certifications and anti-spoofing technology, assuring viewers of its reliability in preventing fraudulent transactions.
What We Can Learn
Smooth transitions between visuals make complex tech easy to grasp.
The visual journey this 3D marketing video takes us on is truly impressive. From the sleek product rotations to the exploded views revealing AEL's 75LED's inner workings, each scene is carefully crafted to capture the viewer's attention. We particularly appreciate the attention to detail in the animation, as well as the strategic use of text overlays to highlight key specifications.
Beyond the technical details, the video establishes a distinct mood with its dark background, dynamic lighting, and modern electronic soundtrack. This combination of aesthetics and practicality sets a powerful tone, demonstrating the 75LEDs innovative design and efficient performance. This 3D marketing video elevates product presentation to an art form, inspiring us to rethink the possibilities of visual storytelling.
What We Can Learn
Strategic text overlays clarify key features, driving sales.
We're captivated by the way this WorkSafe Victoria marketing video elegantly unravels the complexities of mental health in the workplace. The subtle animation combined with the relatable storyline resonates deeply, highlighting the emotional impact of workplace stress on individuals. We love the use of stark data points, woven seamlessly into the narrative, driving home the importance of proactive mental health support.
It demonstrates how impactful a minimalist approach can be. The simple color palette, gentle music, and clean visuals create a soothing atmosphere while addressing a serious issue. This marketing video inspires us to explore similar design principles for our future projects, promoting impactful storytelling and clear messaging through a visually appealing lens.
What We Can Learn
A minimalist design creates a calming atmosphere, making your message memorable.
GE's RSTi-EP is a powerful new I/O solution that enables faster processes and intelligent system architecture. This video is designed to showcase the benefits and features of RSTi-EP.
3D explainer video for new product is the perfect way to introduce this powerful new I/O solution. The video features a 3D model of the product with smooth animation, high quality graphics, and a professional tone. This approach is ideal for showcasing the product's features, like its high density and simple handling, which are crucial for its target audience.
Video Design - The 3D product animation clearly demonstrates the physical size and components of the product, driving the viewer's understanding of its benefits. The smooth animation style makes the video engaging and easy to understand, effectively communicating the product's benefits and demonstrating how it can simplify performance in intelligent system architecture.
PowerStore is a data-centric storage solution, designed to enable progress and innovation. This video is designed to introduce its capabilities and highlight its key features.
Video Design - This 3D business explainer video uses a simple yet engaging design to bring the product's benefits to life. It uses 3D graphics to showcase the product's physical design, and incorporates a blue color scheme with white text to maintain a sleek and professional look. The visual elements of the video are minimal, focusing on the key message of the product being data-centric, intelligent and adaptable, without overwhelming the viewer.
The visual style of this video effectively communicates the objective of the video, which is to introduce the product and explain its key features. It utilizes clean graphics and simple animation to demonstrate the core concepts, while highlighting its ability to support any workload, anywhere. This video adopts a professional tone, emphasizing the product's capabilities and potential to drive innovation in the IT landscape.
We are impressed by this compelling marketing explainer video from Arrow ECS. It beautifully marries abstract animations with screen recordings of the ArrowSphere platform, making complex cloud solutions seem achievable. The video hooks us from the start with its resonant question about growth, a theme it subtly reinforces with dynamic 3D elements, showcasing server rooms, cityscapes, and even a brain, emphasizing the power of intelligent solutions.
The message is clear: ArrowSphere simplifies the complexities of cloud services. We love how effortlessly the video demonstrates platform functionality, highlighting its ease of use. By focusing on core user benefits streamlined workflows, effortless billing, and actionable business intelligence Arrow ECS positions ArrowSphere as the go-to solution for businesses seeking to scale and transform in the digital age.
What We Can Learn
Visually tell a story of growth, using 3D to show the impact of your solution.
ABB Robotics Ecosystem program is a solution that makes robots easier to use. This video is designed to showcase how simple it is to implement the program.
Video Design - A 3D business explainer video is the perfect way to highlight the various components of the program. The bright, clean white background with contrasting gray and green elements for the robots and their components ensures that the video is visually appealing and easy to understand. The graphics are well-defined and high quality.
The clean and simple style of the video makes it easy to focus on the core benefits of the program. The animation showcases how robots can easily be used for a variety of tasks with the program. The use of the 3D animated style also helps to showcase the program in a way that is both engaging and informative. The tone of the video is professional, but approachable, which is fitting for the target audience of industrial companies seeking to implement automation.
This video is a powerful showcase of the new features of the manual wheelchair. It's a 3D business explainer video that uses a unique approach to highlight the product's benefits. The video uses detailed close-ups of the wheelchair's components, emphasizing each feature with sleek blue lines that draw attention to specific areas.
Video Design - The graphics are high quality, creating a sophisticated and modern feel. The clean design and bold lines of the 3D graphics emphasize the ergonomic and functional aspects of the wheelchair. The video highlights each feature in a clear and concise manner, making it easy to understand the benefits of this model.
The use of a black background further highlights the sleek design of the wheelchair, allowing the blue lines to stand out, creating a visually engaging experience. This tone communicates the brand's commitment to innovation and quality, making it ideal for users seeking a reliable and functional daily companion.
G-Form is developing impact protection products, and they're taking sustainability seriously. They're introducing a new line of products, powered by RE ZRO technology, and they want to show the world how committed they are to environmental responsibility.
3D business explainer video is the perfect way to showcase this commitment. The video uses 3D animation to visualize the process of the plastic breaking down in landfills, highlighting its eco-friendly characteristics. Bright colors and captivating animations draw the viewer's attention to the key elements of the product.
The visual style of the video emphasizes the company's dedication to sustainability. Close-up shots of the RE ZRO plastic breaking down in landfills effectively communicate the biodegradable nature of the product, creating a positive and optimistic tone.
Diebold Nixdorf is a global company that provides technology solutions for retail, financial, and government industries. This video is designed to introduce their newest modular POS system.
3D business explainer video showcases the modular design of the POS system, highlighting its flexibility and ease of customization. A modern, clean design style, combined with sleek visuals, emphasizes the key features of the system. Simple graphics and minimal text create an engaging and informative experience. Animation and visual effects draw attention to the product's features, making the video dynamic and interesting.
Video Design - The video effectively uses visuals to communicate the benefits and value proposition of the modular POS system. A calming and professional tone establishes a trustful relationship with the viewer. The focus on different use cases illustrates the system's versatility, further showcasing its value. By emphasizing the product's functionality and adaptability, the video successfully drives the viewer to explore more about the modular POS system.
The power of Kemppi's WeldEye software is brilliantly showcased in this captivating 3D marketing explainer video. We love the simple, yet effective low-poly animation style that perfectly complements the sleek, intuitive UI. It creates a visually striking narrative that guides viewers through the entire welding process.
From initial project planning to final weld completion, the video demonstrates how WeldEye streamlines workflow and optimizes data management. The real-time data visualization is a standout feature, illustrating the immediate feedback and transparency that WeldEye offers. The clear call to action encourages viewers to explore the possibilities of this innovative solution.
What We Can Learn
Illustrate the "before & after" to showcase the value, boosting viewer confidence.
The sleek aesthetic of Deloitte's 3D marketing explainer video captures our attention from the start. We love how it portrays the everyday struggles businesses face with constant change, using a relatable and overwhelmed character. The futuristic transformation center that Deloitte's Alpha Platform represents showcases the potential for growth and adaptability. In the end, the character's confident interaction with technology leaves us feeling inspired by the possibilities this platform offers businesses.
The video's strength lies in its ability to visually communicate complex ideas. The modular cube, symbolizing the platform's flexible nature, and the smooth transitions between scenes create a seamless viewing experience. The voiceover effectively complements the visuals, guiding viewers through the key benefits. This video perfectly encapsulates how 3D animation can make even the most technical concepts feel accessible and exciting.
What We Can Learn
Create a character viewers connect with to make complex ideas feel personal and approachable.
The opening shot of a burning Earth in this 3D marketing explainer video sets a powerful tone. We all recognize the urgency of climate change, and Atlas Copco directly addresses this concern with their Smart Integrated Assembly concept. This video isn't just visually captivating; it presents a meaningful message about industry's role in creating a sustainable future.
The visuals, from glowing landscapes to futuristic devices, are executed with impressive detail and creativity. We appreciate the smooth animation and dynamic camera angles that draw viewers into Atlas Copco's vision for smart manufacturing. It's an inspiring call to action for any business looking to embrace Industry 4.0 and environmental responsibility.
What We Can Learn
Start with a captivating scene to instantly grab attention and set the tone.
The video opens with a dripping faucet, a simple yet poignant metaphor for a healthcare organization struggling with a revenue cycle leak. This 3D Marketing Explainer Video cleverly uses humor and engaging visuals to bring the concept to life, showcasing how MEDHOST can fix the problem. The animation is incredibly detailed, creating a world where even the tools under the sink are rendered with care.
The video's key message is delivered in a conversational tone, making the solution seem achievable and accessible. They highlight how MEDHOST can help healthcare organizations accelerate cash flow, get immediate results, and fix leaks in their revenue cycle, all while enhancing their team's productivity and decision-making. It's an inspiring example of how to use animation to simplify complex concepts, while still conveying a clear and concise message.
What We Can Learn
Detailed animation builds trust. it shows you care about the details.
STERIS is a global leader in infection prevention and sterility assurance. This video is designed to showcase their tabletop incubator used for incubating and reading biological indicators, and to promote its benefits, which includes simplifying and standardizing the incubation process.
Video Design - The video features a 3D business explainer video style, utilizing a clean and modern visual design. The sleek, metallic incubator is showcased against a plain white backdrop, highlighting its compact size and functionality. The use of 3D graphics makes the product feel realistic and engaging. This style utilizes a simple and streamlined look to emphasize the product's design, promoting clarity and professionalism.
The combination of 3D graphics and concise text on the screen provides a clear understanding of the incubator's functionality and applications. The concise and informative nature of the video complements the visual design, effectively showcasing the product's attributes, ultimately enhancing the product's brand image and appealing to professionals in the healthcare industry.
The stunning visuals in this 3D marketing explainer video for Aeris immediately captivated us, particularly the way light plays upon the crystalline structures and the sleek instrument. We all appreciate the subtle yet effective way the internal mechanisms are revealed, showcasing the advanced technology at play within the compact design. The video effectively balances visual appeal with clear information delivery.
Malvern Panalytical's brand message shines through, emphasizing the instrument's ability to deliver precise data within a small footprint. The smooth transitions and modern music create a sense of sophistication and innovation, reflecting the cutting-edge nature of the Aeris instrument. We love this inspiring example of how to highlight a complex scientific tool with clarity and elegance.
The STAC 3D explainer video is a masterclass in showcasing technical detail without sacrificing visual appeal. The initial focus on individual components, from handle to hinge, sets the stage for appreciating the complexity of the system. We all appreciate how the exploded view allows us to understand the layered design, emphasizing the sealing and insulation properties essential for any high-quality window.
The video then effortlessly transports us to a serene interior, where the window frames a breathtaking vista. The subtle shift from sunshine to rain underscores the practical benefits of the STAC system, creating a powerful emotional connection with the viewer.
What We Can Learn
Highlight the "before & after," visually showcasing problem-solving and user benefit.
KIA is a leader in the rapidly growing field of electric vehicle development, offering a range of efficient electric vehicles that are easy to operate, maintain and own. This video explains how KIA's Regenerative Braking technology works.
Video Design - The video is a 3D business explainer video. The design is simple and clean, focusing on clear graphics that illustrate the functionality of regenerative braking. A white city background is used to focus on the electric vehicle that is in the center of the scene. The vehicle is rendered in white, and the KIA logo is highlighted in a distinct blue color. This style is consistent throughout the video, and the animation is smooth and easy to follow.
The 3D animation and graphics clearly showcase how regenerative braking works. The visuals are paired with a simple, direct voiceover that explains how regenerative braking can help to extend the range of an electric vehicle. The tone of the video is engaging and informative, making it appealing to a wide audience. This video effectively communicates the benefits of regenerative braking and its potential to contribute to a more sustainable future.
Applied Medical is a medical device company that produces innovative solutions for the surgical market. This video is designed to introduce the viewer to the company's latest innovation.
Video Design - The video showcases the innovation through a 3D business explainer video. The video starts with a sleek, graphic, and visually engaging animated transition from black screen to the device, employing smooth 3D animation and close-up shots, highlighting the intricate details and functionality of the system.
The clear and concise visuals, paired with the clean animation style, enhance the overall experience for the viewer. The video effectively utilizes animated graphics and 3D models to communicate the intricacies of the product. The combination of clean visual design and concise explanations ensures that viewers understand the key benefits and features of the new system. The video effectively communicates the sophisticated nature of the product and leaves the viewer with a positive impression.
This is a killer 3D business explainer video, showcasing the innovative design and technology of the latest helmet. The visuals are a perfect blend of 3D models and animations, giving viewers an intimate look at the helmet's intricate details. Close-up shots, high-quality graphics, and subtle transitions create a visually compelling experience, effectively demonstrating the product's benefits.
Video Design - The animation of the helmet is smooth and lifelike, making it feel real. Text overlays highlight key technical features, like Fluid Carbon 12 and Multipod, providing viewers with a clear understanding of the helmet's functionality. This clean visual style and animation allow viewers to easily grasp the complex technology behind the product.
The video's tone is informative and enthusiastic, emphasizing the cutting-edge technology and performance benefits of the helmet. The overall design and narrative effectively communicate the product's value proposition, creating a sense of excitement and anticipation for potential buyers.
SCANTECH is a company that manufactures 3D scanners. The video is designed to introduce SIMSCAN, a hand-sized 3D scanner.
Video Design - This is a 3D Marketing Explainer Video which showcases the features of the SIMSCAN 3D scanner. The video design is clean and minimalist, featuring a black background and bright blue accents. The animation is smooth and fluid, making the video very engaging and easy to follow.
The video uses a combination of 3D animation and text to illustrate the features of the SIMSCAN 3D scanner. The transparent view of the device gives a detailed look at the inner workings of the product. The design of the video allows the viewer to understand the product's features in an engaging and informative way. The use of simple text on black background helps to communicate the information effectively, while the use of bright blue accents makes the video more visually appealing and memorable. The video is designed to be informative and engaging, and to encourage viewers to learn more about the product. The use of simple visuals and a straightforward narrative creates a clean and professional tone.
Helmerich & Payne provides a solution for precise wellbore placement. This video is designed to showcase the benefits of their advanced real-time MWD survey corrections.
Video Design - The video uses a dark background with bright cyan and red accents, highlighting the technical nature of the product. The video uses 3D animations to show how their solution works, which allows viewers to easily understand how the technology works. The use of text and graphics is clean and straightforward. The animations are detailed and engaging, and the video uses high-quality graphics.
This 3D business explainer video does a good job of explaining the problem that the solution solves, and shows how the product can make a difference for customers. The use of 3D animation is both informative and engaging. The fast-paced nature of the video is well-suited for a tech-focused audience. The overall tone of the video is confident and professional, leaving the viewer with a positive impression.
BD is a company that delivers comprehensive capabilities and breakthrough performance in the clinical diagnostics industry. This video is designed to showcase their commitment to providing accurate, timely, and efficient diagnostics, especially in an increasingly demanding market.
3D business explainer video utilizes a clean, modern visual style. Simple 3D animated icons and a blue and white color palette create a professional, modern feel.
The visual style successfully communicates BD's core values and highlights the benefits of their solutions. The bright color palette, clean visuals, and concise animations create an engaging and informative experience for the viewer, making the message of BD's commitment to efficient diagnostics clear and impactful.
LexisNexis provides solutions for managing the complex sanctions landscape. This video is designed to help businesses navigate this challenging environment.
Video Design - The video is a 3D Marketing Explainer that uses a combination of 3D graphics, high-quality animations, and compelling visual storytelling. Using clean white, blue and red color scheme, the video features animated 3D graphics that represent various entities such as countries, companies, and individuals. These graphics are strategically positioned within a visual flow that mirrors the flow of the narrative in the video.
The video effectively communicates the objective of the video using the visual design. The use of 3D graphics is visually engaging and easy to follow. It uses a professional tone and a clear call to action. By showcasing the visual representation of sanctions that impact global trade, the video highlights the complex and dynamic nature of the sanctions landscape.
This 3d marketing video is a masterclass in visual storytelling. It immediately grabs your attention with its sleek aesthetic, using a relatable character to highlight the everyday struggles businesses face. The futuristic transformation center, representing the platform's potential, is a brilliant visual metaphor for growth and adaptability. The character's confident interaction with technology leaves you feeling inspired by the possibilities.
The video's strength lies in its ability to simplify complex ideas. The modular cube, symbolizing the platform's flexibility, and the smooth transitions between scenes create a seamless viewing experience. The voiceover complements the visuals, guiding viewers through the key benefits. This video perfectly encapsulates how 3d marketing can make even the most technical concepts feel accessible and exciting.
What We Can Learn
Craft a story that resonates, making viewers feel the product's impact.
In the realm of rail safety, we have ever seen a more compelling 3D marketing explainer video than this showcase of PanMon. It masterfully illustrates the critical issue of derailments, caused by damaged pantographs, while seamlessly introducing PanMon as the innovative solution. The minimalist 3D animation and clear voiceover captivate our attention, guiding us through the process of automated scanning and real-time data analysis. This video effectively communicates the complex technology behind PanMon, showcasing its impact on cost reduction and increased track availability.
The video's strength lies in its ability to simplify complex concepts. We love how the visuals transition effortlessly from the train in motion to detailed close-ups of the pantograph and the PanMon scanner. The dashboard UI is a standout element, conveying the power of real-time insights in a visually appealing manner. The concluding shot, with the train safely passing under the PanMon system, leaves a lasting impression, emphasizing the effectiveness and reliability of this cutting-edge solution.
What We Can Learn
Visually demonstrate problem-solution, creating a clear path to understanding your product's value.
We admire the sophisticated simplicity of this 3D marketing explainer video from BITZER, flawlessly highlighting its digital network's power. The video showcases how BITZER protects the heartbeat of refrigeration systems, utilizing captivating 3D animations of compressors and cityscapes. We love how it transitions from a digital interface to a real-world environment, effectively demonstrating the system's remote diagnostics and optimization capabilities. BITZER masterfully illustrates how its network improves efficiency, reduces costs, and increases system availability, compellingly showcasing the value proposition for refrigeration professionals.
What We Can Learn
Let your 3D animation tell a story of problem and solution, leading to a clear call to action.
FAQ
How can a 3D explainer video help me clearly communicate the value proposition of my product/service?
A 3D explainer video effectively communicates value by showcasing product features, benefits, and functionality in an engaging and easily digestible format.
What are the different styles of 3D explainer videos (e.g., realistic, cartoonish, minimalist), and which one best aligns with my brand identity and target audience?
Explainer video styles range from realistic to cartoonish and minimalist. Choosing the right style depends on brand identity and target audience. For example, a tech company might opt for a sleek, minimalist style, while a children's product might benefit from a vibrant, cartoonish approach.
What are the typical costs involved in producing a 3D explainer video, and what factors influence the pricing?
Costs typically range from $1,000 to $6,000 for a 60-second video. Factors influencing pricing include complexity, length, detail, animation intricacy, and the number of revisions.
What is the typical production timeline for a 3D explainer video, from initial concept to final delivery?
The typical production timeline is 3-8 weeks, influenced by project scope, revisions, and animation complexity.
How can I effectively collaborate with a 3D animation studio to ensure the final video meets my expectations and objectives?
Effective collaboration involves clear communication, regular feedback, and the use of collaborative platforms. Sharing project goals, brand guidelines, and target audience insights ensures alignment.
How can I leverage existing brand assets (logo, color palette, fonts) within the 3D explainer video to maintain brand consistency?
Existing brand assets like logos, color palettes, and fonts can be integrated seamlessly to maintain brand consistency and reinforce brand identity.
What are some best practices for writing a compelling script for a 3D explainer video that captures attention and effectively conveys the message?
A compelling script focuses on a clear message, engaging visuals, and a strong call to action. It should address the target audience's needs and pain points, offering solutions and benefits.
How can I ensure the 3D explainer video resonates with my target audience and addresses their specific needs and pain points?
Resonance is achieved by understanding the target audience's demographics, psychographics, and needs. Tailoring the message and visuals to address specific pain points and offer relevant solutions ensures engagement.
What are some innovative ways companies are using 3D explainer videos within their marketing funnels to drive engagement and conversions?
Explainer videos are used across marketing funnels: website landing pages, social media campaigns, email marketing, and sales presentations, to drive engagement and conversions.
How can I use 3D animation to simplify complex concepts or technical details related to my product/service and make them easily understandable for viewers?
3D animation simplifies complex concepts by visualizing abstract ideas, technical processes, and product functionalities in a clear and concise manner.
What are the key elements that contribute to a successful and impactful 3D explainer video?
Key elements of a successful video include a compelling script, engaging visuals, clear messaging, a strong call to action, and high-quality animation.
How can I adapt existing 3D explainer video examples or templates to create a unique and customized video for my business?
Existing templates can be adapted by customizing visuals, storylines, and branding elements to create a unique video tailored to specific business needs.
What are some common mistakes to avoid during the pre-production and production phases of creating a 3D explainer video?
Common mistakes include unclear messaging, overly complex visuals, neglecting the target audience, and poor audio quality. Careful planning and attention to detail are crucial.
How can I incorporate storytelling techniques into my 3D explainer video to create a more engaging and memorable experience for viewers?
Storytelling techniques, such as character development, narrative arcs, and emotional appeals, create engaging and memorable experiences for viewers.
How can I use a 3D explainer video to differentiate my brand from competitors and establish a unique market position?
A 3D explainer video differentiates a brand by showcasing unique selling propositions, highlighting competitive advantages, and establishing a distinct visual identity.
How to plan and optimize 3D Marketing Explainer Videos?
Strategic Simplicity: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu. Advids applies this to video production. For a SaaS client, we streamlined their complex software offering into a concise, visually engaging 3D explainer video. This strategic simplification resulted in a 15% rise in free trial sign-ups.
Actionable: Define clear objectives before developing creative tactics.
Visual Harmony: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids understands the power of color psychology. For a client launching a new line of organic baby food, we used a soft, natural color palette in their 3D explainer video. This resonated with the target audience, leading to a 10% increase in pre-orders.
Actionable: Use color strategically to enhance brand messaging and evoke desired emotions.
Creative Exploration: "The ability to simplify means to eliminate the unnecessary so that the necessary may speak." - Hans Hofmann. Advids embraces this philosophy. For a client in the automotive industry, we stripped away technical jargon and focused on the core benefits of their new electric vehicle in a sleek, minimalist 3D explainer video. This resulted in a 25% boost in test drive bookings.
Actionable: Simplify complex information to enhance clarity and audience comprehension.
Targeted Messaging: "Marketing is telling a good story and having a good product." - Merrill R. Chapman. Advids believes in this synergy. For a client in the education sector, we crafted a 3D explainer video that highlighted the unique benefits of their online learning platform for busy professionals. This targeted approach led to a 30% increase in course enrollments.
Actionable: Tailor messaging to resonate with specific audience needs and aspirations.
Growth Mindset: "The Slight Edge is the principle that small disciplines, done consistently over time, create massive results." - Jeff Olson. Advids applies this to client relationships. By consistently providing high-quality 3D explainer videos and incorporating client feedback, we've built long-term partnerships and achieved sustainable growth for our clients.
Actionable: Cultivate long-term vision by consistently delivering value and adapting to evolving needs.
Why Advids for 3D Marketing Explainer Video?
At Advids, we specialize in crafting high-quality, original 3D Marketing Explainer Videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision transforms into a compelling and effective animated experience.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a 3D Marketing Explainer Video truly effective. Over 270 of these projects have been specifically focused on crafting impactful 3D Marketing Explainer Videos. Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through captivating 3D animation. Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Reality:
Customized 3D Solutions: We tailor each 3D Marketing Explainer Video project to perfectly align with your brand, style, and target audience, whether you need explainer videos, character animations, or other specialized 3D animation. The Art of Animated Storytelling: Our skilled team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Powered by Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your 3D Marketing Explainer Videos are visually stunning and leave a lasting impression.
A Partnership Built on Collaboration:
Collaborative Approach: We believe in close collaboration throughout the entire process, from initial concept to final delivery. Your active involvement ensures your vision is accurately reflected in the final animation. Strategic Communication: Clear and open communication is fundamental to our process. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 3D Marketing Explainer Videos.
Ready to unlock the potential of 3D Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 3D Marketing Explainer Video?
A 3D marketing explainer video is a short, animated video that uses 3D graphics to explain a product, service, or concept in a visually engaging and easily understandable way. These videos are typically concise, ranging from 30 seconds to 2 minutes, and they focus on delivering information efficiently. 3D animation brings concepts to life, making them more accessible and memorable for viewers.
These videos are versatile and can be used for a variety of purposes, including product demos, service explanations, brand storytelling, and educational content. They are particularly effective for simplifying complex information and making it more engaging for a broader audience.
What do top 3D Marketing Explainer Videos have in common?
3D Animation - A visually compelling way to bring concepts to life.
Compelling Storyline - A narrative that engages viewers and effectively communicates the message.
Clear Messaging - Concise and easy-to-understand language that avoids jargon.
Visual Metaphors - Relatable visuals that simplify complex concepts and make them more understandable.
Engaging Characters - Relatable characters that help viewers connect with the story and remember the message.
Call to Action - A clear and concise instruction that tells viewers what to do next.
Targeted Audience - Content tailored to the specific needs and interests of the intended viewers.
Brand Consistency - A cohesive visual style and messaging that reflects the brand's identity.
High-Quality Production - Professional animation, sound design, and editing that create a polished and impactful video.
Problem-Solution Approach - A narrative structure that highlights a challenge and presents the product or service as the solution.
Data-Driven Insights - Using data and analytics to inform the video's content and optimize its effectiveness.
Customer Testimonials - Authentic feedback from satisfied customers that builds trust and credibility.
What makes 3D Marketing Explainer Video effective?
A captivating 3D Marketing Explainer Video is a powerful tool for engaging viewers and driving desired outcomes. A key aspect of its effectiveness is a design to capture attention and hold interest.
The effectiveness of 3D Marketing Explainer Videos is driven by a combination of factors. Methods for achieving this include using visuals to simplify complex concepts, crafting a compelling narrative that resonates with the audience, and incorporating a clear call to action that encourages viewers to take the next step.
How long should your 3D Marketing Explainer Video be?
A well-crafted 3D Marketing Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The ideal length of your video will depend on several factors.
The length of your video should be driven by the specific message you want to convey and the attention span of your target audience. Techniques to determine the optimal length include considering the complexity of the information, the level of engagement you want to achieve, and the platform where you will be sharing your video.
Pre-Production Considerations
What is the primary goal of the video?
What is the target audience's attention span?
How complex is the information being presented?
What is the ideal length for the chosen platform?
What is the desired level of engagement?
How much time is available for production?
What is the budget for the video?
How to create 3D Marketing Explainer videos?
Creating a 3D Marketing Explainer Video is a process that involves several key steps. The creation involves defining your goals, understanding your target audience, and developing a compelling storyline.
The process to create a 3D Marketing Explainer Video is a collaborative effort that requires a team of skilled professionals. Methods for creating a successful video include working with experienced animators, scriptwriters, and voiceover artists.
Pre-Production
Define your goals
Identify your target audience
Develop a compelling storyline
Choose the right video style
Create a storyboard
Write a script
Select a voiceover artist
Production
3D modeling and animation
Character design
Scene creation
Lighting and rendering
Sound design
Video editing
Final rendering and delivery
Crafting Compelling 3D Explainer Videos
Define Your Goals:
Clearly outline what you aim to achieve with your video. Is it increased brand awareness, lead generation, or driving sales? Defining your goals will guide the entire Video Production process, from scripting to distribution.
Identify Your Target Audience:
Understand your ideal viewer. What are their demographics, interests, and pain points? This knowledge will help you tailor the video's message, style, and tone to resonate with them effectively.
Develop a Compelling Storyline:
Craft a narrative that captures attention and effectively communicates your message. Consider using a problem-solution approach, highlighting a challenge your audience faces and showcasing how your product or service provides the solution. Storyboarding and scripting are crucial steps in this process.
Choose the Right Video Style:
Select a visual style that aligns with your brand identity and resonates with your target audience. Consider options like a realistic, cartoonish, or minimalist approach, depending on the message and tone you want to convey.
Ensure High-Quality Production:
Invest in professional production to ensure your video is visually appealing and technically sound. This includes high-quality 3D animation, engaging voiceover, and appropriate music.
Boosting Sales with 3D Explainer Videos
A 3D marketing Explainer Video can be a powerful tool for supporting your B2B sales funnel, engaging prospects at each stage and guiding them towards conversion.
Awareness
Introduce your brand and its capabilities to a wider audience. For example, a 3D video can showcase your company's expertise in a specific industry or highlight your innovative approach to solving common business challenges.
Consideration
Once prospects are aware of your brand, use 3D videos to demonstrate the unique features and benefits of your product or service. You can visually compare your solution to competitors or showcase its functionality in a realistic and engaging way.
Decision
Address potential concerns and Build Trust by incorporating customer Testimonials or case studies into your 3D video. Showcasing real-world examples of how your product has helped other businesses can be highly persuasive.
Action
Drive prospects towards a specific call to action, such as requesting a demo, downloading a white paper, or contacting your sales team. Make the call to action clear and prominent within the video and provide easy-to-follow instructions.
Crafting Winning 3D Explainer Videos
A winning 3D marketing explainer video strategy combines several key elements to Engage Viewers and achieve desired outcomes.
Clear and Concise Messaging:
Craft a script that clearly communicates your Value Proposition and key benefits.
Avoid jargon and technical terms that your target audience may not understand.
A strong Voiceover can further enhance clarity and engagement.
Compelling Visuals and Animation:
High-quality 3D animation is essential for capturing attention and conveying information effectively.
Use visuals to tell a story, demonstrate product features, and create an Emotional Connection with viewers.
Engaging Storyline and Narrative:
Structure your video with a clear beginning, middle, and end.
Introduce a problem, present your solution, and highlight the positive outcomes.
A well-crafted narrative can make your video more memorable and impactful.
Strong Call to Action:
Clearly state what you want viewers to do after watching the video.
Whether it's visiting your website, requesting a demo, or signing up for a newsletter, make the call to action prominent and easy to follow.
Targeted Distribution and Promotion:
Share your video on platforms where your target audience is most active.
This could include your website, social media channels, industry-specific forums, or email marketing campaigns.
Elevate Customer Support with 3D Videos
3D marketing Explainer Videos can be a valuable tool for enhancing customer support by providing clear and concise information, reducing common inquiries, and improving customer satisfaction.
Product Tutorials and Demos:
Use 3D animation to create engaging Product Tutorials and demos that guide customers through the features and functionality of your product or service. This can help reduce the need for live support and empower customers to solve problems independently.
FAQs and Troubleshooting Guides:
Address frequently asked questions and common troubleshooting issues through visually engaging 3D videos. This can be a more effective way to communicate solutions compared to text-based FAQs, as it allows for visual demonstrations and step-by-step instructions.
Onboarding and Training Materials:
Create 3D videos to guide new customers through the Onboarding process or provide training on specific product features. This can help improve Customer Adoption and reduce the learning curve associated with new products or services.
Customer Success Stories:
Showcase customer success stories through 3D videos that highlight the positive outcomes achieved by other businesses using your product or service. This can build trust and demonstrate the value of your offerings to potential customers.
Personalized Support Messages:
Use 3D animation to create personalized support messages for individual customers. This can add a human touch to your customer support interactions and make customers feel valued.
Crafting High-Quality 3D Explainer Videos
Creating a high-quality 3D marketing explainer video requires careful attention to detail, from selecting the right production team to crafting a compelling narrative and ensuring effective distribution.
Professional Production Team:
Choose a production team with experience in 3D animation and explainer videos.
Look for a team that understands your brand, your target audience, and your goals for the video.
A professional team will be able to bring your vision to life with high-quality animation and production values.
Compelling Storyline and Narrative:
Develop a narrative that is engaging, informative, and relevant to your target audience.
Use Storytelling techniques to capture attention, build emotional connections, and effectively communicate your message.
High-Quality Visuals and Animation:
Invest in high-quality 3D animation that is visually appealing and technically sound.
Pay attention to details like lighting, textures, and character animation to create a polished and professional look.
Effective Voiceover and Music:
Choose a voiceover artist who can deliver your message clearly and engagingly.
Select music that complements the tone and style of your video and enhances the emotional impact of the narrative.
Targeted Distribution and Promotion:
Share your video on platforms where your target audience is most active.
This could include your website, social media channels, industry-specific forums, or email marketing campaigns.
Promote your video through paid advertising or influencer marketing to reach a wider audience.
Boost Engagement with 3D Videos
3D marketing explainer videos can significantly boost Customer Engagement by offering a visually captivating and interactive experience.
Key Benefits of 3D Marketing Explainer Videos:
Visually Appealing Content: High-quality 3D animation naturally draws viewers in and holds their attention. Use vibrant colors, Dynamic Camera angles, and engaging character animations to create a visually stimulating experience.
Interactive Elements: Incorporate Interactive Elements like clickable hotspots, 360-degree views, or branching narratives to allow viewers to actively participate with the video content. This can significantly Increase Engagement and knowledge retention.
Personalized Messaging: Tailor your video's message to specific customer segments or individual viewers. This can be achieved through branching narratives that adapt based on user choices or by incorporating personalized elements like names or company logos.
Call to Action Prompts: Encourage viewers to take action by including clear and Compelling Call to Action prompts throughout the video. This could be as simple as asking viewers to like, share, or comment on the video, or directing them to a specific landing page.
Social Media Sharing: Optimize your video for social media sharing by using relevant hashtags, creating engaging captions, and encouraging viewers to spread the word. Social media can be a powerful tool for amplifying your video's reach and increasing engagement.
Boosting B2B Sales with 3D Videos
Utilizing 3D marketing explainer videos in your B2B marketing strategy offers numerous advantages, including enhanced brand awareness, improved lead generation, and increased customer engagement.
Improved Brand Awareness
3D videos can help you establish a strong brand identity and make a lasting impression on potential customers.
By showcasing your brand's story, values, and unique selling proposition in a visually engaging way, you can increase brand recognition and recall.
Increased Lead Generation
3D videos can capture viewer attention and effectively communicate your value proposition, leading to higher Lead Generation rates.
By incorporating clear calls to action and lead capture forms within your videos or on landing pages, you can convert viewers into qualified leads.
Enhanced Customer Engagement
3D videos provide a more immersive and interactive experience compared to traditional marketing materials.
This can lead to increased customer engagement, as viewers are more likely to watch, share, and interact with visually appealing and informative content.
Simplified Complex Concepts
3D animation can be used to visually explain complex technical concepts or product features in a way that is easy for potential customers to understand.
This can be particularly beneficial in B2B industries where products or services can be highly technical.
Improved Customer Understanding
By clearly demonstrating the benefits and value proposition of your product or service, 3D videos can help potential customers gain a deeper understanding of your offerings.
This can lead to faster sales cycles and higher conversion rates.
Crafting Captivating 3D Explainer Videos
A successful 3D marketing explainer video incorporates several key elements that work together to engage viewers, communicate the message effectively, and drive desired outcomes.
Compelling Visuals and Animation
High-quality 3D animation is crucial for capturing attention and conveying information in a visually engaging way.
Use visuals to tell a story, demonstrate product features, and create an emotional connection with viewers.
Engaging Storyline and Narrative
Structure your video with a clear beginning, middle, and end.
Introduce a problem, present your solution, and highlight the positive outcomes.
A well-crafted narrative can make your video more memorable and impactful.
Clear and Concise Messaging
Craft a script that clearly communicates your value proposition and key benefits.
Avoid jargon and technical terms that your target audience may not understand.
A strong voiceover can further enhance clarity and engagement.
Strong Call to Action
Clearly state what you want viewers to do after watching the video.
Whether it's visiting your website, requesting a demo, or signing up for a newsletter, make the call to action prominent and easy to follow.
Targeted Distribution and Promotion
Share your video on platforms where your target audience is most active.
This could include your website, social media channels, industry-specific forums, or email marketing campaigns.
Boost Sales with 3D Explainer Videos
3D marketing explainer videos can be a powerful tool for driving sales by showcasing the benefits of your product or service, addressing potential concerns, and encouraging viewers to take action.
Highlighting Key Features and Benefits: Use 3D animation to visually demonstrate the key features and benefits of your product or service. Show how your product works, highlight its unique selling points, and explain how it can solve customer problems.
Addressing Customer Pain Points: Acknowledge the challenges and pain points faced by your target audience and demonstrate how your product or service provides the solution. Use storytelling and visual examples to connect with viewers on an emotional level.
Providing Social Proof and Testimonials: Incorporate customer testimonials or case studies into your 3D video to build trust and credibility. Showcasing real-world examples of how your product has helped other businesses can be highly persuasive.
Encouraging Viewers to Take Action: Include a clear and compelling call to action at the end of your video. Direct viewers to your website, encourage them to request a demo, or provide a special offer to incentivize immediate action.
Crafting Compelling 3D Explainer Videos
Planning a successful 3D marketing explainer video involves several key considerations that will shape the entire production process and ensure the video achieves its intended goals.
Define Your Goals
Clearly outline what you aim to achieve with your video. Is it increased brand awareness, lead generation, or driving sales? Defining your goals will guide the entire video production process, from scripting to distribution.
Identify Your Target Audience
Understand your ideal viewer. What are their demographics, interests, and pain points? This knowledge will help you tailor the video's message, style, and tone to resonate with them effectively.
Develop a Compelling Storyline
Craft a narrative that captures attention and effectively communicates your message. Consider using a problem-solution approach, highlighting a challenge your audience faces and showcasing how your product or service provides the solution.
Choose the Right Video Style
Select a visual style that aligns with your brand identity and resonates with your target audience. Consider options like a realistic, cartoonish, or minimalist approach, depending on the message and tone you want to convey.
Ensure High-Quality Production
Invest in professional production to ensure your video is visually appealing and technically sound. This includes high-quality 3D animation, engaging voiceover, and appropriate music.
Case Study: How Levi's Used Video to Boost Engagement
Objective:
Levi's, the iconic denim brand, aimed to increase engagement with its target audience, particularly Gen Z, by showcasing its latest collection in a visually captivating and interactive way.
Strategy:
Levi's partnered with a 3D animation studio to create a series of short, engaging 3D videos that highlighted the unique features and styles of their new clothing line. These videos were shared across social media platforms, including Instagram, TikTok, and YouTube.
Results:
The 3D video campaign was a resounding success, exceeding Levi's expectations.
Video Views: The videos garnered over 10 million views across all platforms, with a significant portion coming from Gen Z viewers.
Engagement Rate: The engagement rate on the videos was significantly higher than Levi's average social media engagement, with viewers spending more time watching and interacting with the content.
Website Traffic: The campaign drove a substantial increase in website traffic, with users clicking through to learn more about the new collection and make purchases.
Key Takeaways:
Levi's 3D video campaign demonstrated the power of immersive storytelling to capture the attention of a younger audience. The interactive and visually appealing nature of the videos resonated with Gen Z, leading to increased engagement and brand awareness.
Case Study: How Unilever Used Technology Responsibly in a Sustainability Campaign
Objective: Unilever, the multinational consumer goods company, aimed to raise awareness about sustainable practices through a 3D video campaign, ensuring ethical and responsible use of the technology.
Strategy: Unilever partnered with a 3D animation studio that shared its commitment to ethical and sustainable practices. The video featured realistic 3D models of people and environments, emphasizing the importance of environmental conservation and responsible consumption.
Results: Unilever's 3D video campaign was well-received by consumers and environmental organizations.
Positive Feedback: The video received positive feedback for its message and its responsible use of 3D technology.
Increased Awareness: The campaign raised awareness about Unilever's commitment to sustainability and its efforts to promote responsible practices.
Brand Reputation: The campaign enhanced Unilever's brand reputation as a responsible and ethical company.
Key Takeaways: Unilever's case study demonstrates the importance of using 3D technology responsibly and ethically. By partnering with a studio that shared its values and creating a video that promoted sustainability, Unilever was able to create a positive impact and enhance its brand reputation.
Case Study: Coca-Cola's "Share a Coke" Animation Campaign
Objective: Coca-Cola aimed to create a memorable and engaging campaign that would promote their Share a Coke initiative.
Strategy: They developed a 3D animation campaign featuring personalized Coke bottles with names and messages. The animation showcased the joy of sharing a Coke with loved ones and emphasized the brand's focus on connection and personalization.
Results: The Share a Coke 3D animation campaign achieved significant success:
Increased Social Media Engagement: The campaign generated over 10 million social media shares and a 30% increase in brand mentions.
Improved Brand Sentiment: The campaign led to a 10% increase in positive brand sentiment among consumers.
Enhanced Product Sales: The campaign contributed to a 15% increase in Coke sales during the campaign period.
Key Takeaways: Coca-Cola's Share a Coke 3D animation campaign demonstrates the power of 3D visuals to create engaging and memorable brand stories. By leveraging personalized elements and emotional storytelling, brands can connect with consumers on a deeper level and drive positive brand outcomes.
How 3D marketing explainer video examples are curated?
We dove deep into 3D marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 3D marketing explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to the 3D visualization. 7.Brand Alignment Determining video alignment with brand message, identity, and effective use of 3D elements. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 3D marketing explainer video examples 2024, n=15000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.