Video Creation Service

30 Animated Business Videos To Boost Brand Awareness

Orko Roy
Last updated
Jul. 06, 2025

See how animation transforms brand recognition! This curated collection of animated business videos, showcasing diverse examples, demonstrates animation's power to dramatically increase brand awareness. Well break down the winning formula of captivating visuals and compelling narratives, demonstrating animation's ability to boost brand recall and drive significant engagement. Learn to craft animated videos that create lasting brand impressions and fuel business growth. Watch the videos and get inspired!

Video's role in modern marketing:

50% of the time users spend on Facebook is spent watching videos.
An estimated 1.6 billion people use short-form videos to communicate.
36 percent of respondents say they notice video ads, and just 25 percent saying they notice banners.

Discover the secret to unforgettable brand awareness: animation! Animated business videos uniquely combine entertainment and information, proven to enhance brand recall, generate more qualified leads, and foster stronger customer relationships. This curated collection of 30 examples provides actionable strategies to amplify your brand's visibility and accelerate growth.

Animated Business Video Examples

1. Bloomberg Law

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Duration : 1 minute and 15 seconds

Facing the labyrinth of legal data and shifting regulations demands powerful solutions. This animated marketing video unveils Bloomberg Law, presenting it not merely as a tool, but a comprehensive legal research and technology platform. Its dynamic abstract visuals, illustrating interconnectedness and data flow, powerfully communicate the scale and depth of this integrated service.

Beyond fundamental access, the platform delivers continuous product enhancement, expert insights from daily news and analysis, and time-saving practitioner tools like the Brief and Draft Analyzers. This integrated approach empowers users for greater efficiency and precision. The video compellingly demonstrates this difference, offering inspiration on visualizing complex value propositions.

What We Can Learn

Effectively present evidence of statistically significant soft tissue growth through clear visual comparison.


2. Intigriti motion graphics storytelling

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Duration : 1 minute and 18 seconds

Standing alone against ever-evolving cyber threats isn't enough. Intigriti presents an insightful alternative, harnessing the power of a global community comprised of ethical security researchers for robust, crowdsourced defense.

This platform fosters a unique environment where specialists bypass standard checks, applying creative methods to find new vulnerabilities through a results-focused, no cure no pay framework built on trust. The effective motion graphics storytelling beautifully illustrates this complex process, offering inspiration for creators aiming to translate intricate ideas into compelling visual narratives.

What We Can Learn

Showcasing complex internal mechanics clearly with animation improves viewer comprehension over 60 percent.


3. Celigo Explainer video

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Duration : 1 minute and 19 seconds

Feeling overwhelmed by scattered systems and slow processes in e-commerce operations? The video masterfully captures this common frustration, then visually 'flips the switch' to reveal a state of effortless connection, translating chaos into clarity. This interpretive shift is the core insight.

Celigo is presented as the conductor of digital harmony, enabling data streams to flow freely across applications like Walmart and Shopify. This powerful explainer video demonstrates how streamlining operations allows for order fulfillment within minutes, propelling same-day shipping and accelerating entry into new markets. It highlights the potential for growth previously hindered by complexity.

What We Can Learn

Highlighting internal technology with dynamic visuals makes complex features easily understandable and appealing.


4. Nikon Animated marketing video

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Duration : 1 minute and 1 second

Unlocking the hidden wonders of science for students drives the EI educational microscope. This engaging animated marketing video vividly illustrates how this tool simplifies complex concepts and sparks curiosity with its bright, clear visuals. The unique animation style itself enhances understanding, making microscopic exploration feel exciting and accessible.

Beyond captivating visuals, the microscope's intuitive operation and helpful smart guide truly empower students to learn independently. Its compact, robust build ensures impressive durability and easy handling, built to last through countless discoveries in any dynamic learning environment. The EI offers a reliable foundation where young scientists can confidently begin their vital journey.

What We Can Learn

Visualize complex system integration challenges clearly, showing your streamlined solution empowering users.


5. CombiSave Marketing animation

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Duration : 1 minute and 21 seconds

Waiting for hot water to flow from the tap is a small but daily inconvenience, marked by wasted water literally disappearing down the drain. The animation visually captures this inefficiency, showing precious resources and time running away like sand in an hourglass or baths overflowing.

CombiSave emerges as a simple yet brilliant intervention. This marketing animation expertly illustrates how the valve slows initial flow until the water reaches the right temperature, preventing gallons of waste and saving gas used for unnecessary heating. This translates to tangible financial savings, potentially £100 yearly, along with quicker access to hot water and a reduced carbon footprint.

The video's strength lies in making a technical solution easily understood through clear visuals and a focus on relatable benefits. It serves as an inspiring example of how to communicate complex value proposition effectively, showcasing efficiency and environmental responsibility through compelling animation.

What We Can Learn

A high impact brand video on platforms like LinkedIn increases watch time by over seventy percent.


6. Zoho explainer video animation

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Duration : 1 minute and 22 seconds

Escaping the constraints of traditional manufacturing methods and generic ERPs feels attainable. Zoho Creator introduces a powerful way to build tailored, custom applications, directly addressing the frustration of paper piles and unsuitable systems.

This vibrant explainer video animation makes the solution clear, illustrating the speed and ease of development. The visual drag-and-drop builder shown makes it plain that powerful, unique solutions are possible without deep technical expertise, truly empowering users to adapt and build specific tools ten times faster.

What We Can Learn

Visually explaining technical concepts boosts landing page conversion rates up to 80%.


7. ROBOYO Corporate animation video

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Duration : 1 minute and 29 seconds

Navigating the journey of automation transformation requires clarity and guidance. This particular corporate animation video brilliantly uses abstract visuals, like a dot progressing through challenges represented by gates and complex networks, to illustrate how potential is unlocked. It focuses on the need for the right strategy, skills, and execution.

The narrative positions ROBOYO as the partner defining your "Next Level Now," not just selling tools but advising foundations and diagnosing opportunities. Showing the transition to AI-enabled solutions and managed services conveys an end-to-end approach, enabling sustained advantage and inspiring confidence in viewers seeking a complete solution for their automation goals.

What We Can Learn

Illustrate the real world impact of connected services improving daily life and community participation.


8. HUMATRIX Corporate animation video

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Duration : 1 minute and 2 seconds

Finding space for strategic growth begins by lifting the weight of daily tasks. The visual narrative strikingly depicts the journey from piled papers to a streamlined digital flow, powerfully demonstrating how HUMATRIX liberates teams by offloading administrative work. This transformation is effectively conveyed through this corporate animation video.

Empowering employees with a single, intuitive platform simplifies interactions across core HR functions like leave and payroll. What truly stands out is the seamless integration potential and multi-layered security features, building a trusted digital ecosystem. Its a compelling showcase inspiring businesses to embrace a more agile HR future.

What We Can Learn

Crafting personalized relevant messages ensures your brand cuts through daily consumer overload.


9. Clearspeed Service explainer video

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Duration : 1 minute and 38 seconds

Facing complex challenges in personnel trust and security demands innovative approaches beyond traditional methods. This video compellingly illustrates these difficulties, laying bare the limitations of legacy systems and the vital need for faster, more accurate insights in workforce vetting. It establishes Clearspeed's relevance by pinpointing real-world security blind spots right away.

Clearspeed offers a transformative path forward with its automated remote risk assessment. The most striking element showcased is its proven ability to not only validate threats found by existing vetting but significantly, to identify additional high-risk individuals missed entirely by conventional processes. This quantitative demonstration of superior detection capability truly resonates, offering organizations a potent tool for mitigating insider threats and enhancing critical workforce functions globally. This comprehensive look at the service makes for an effective service explainer video.

What We Can Learn

Clearly visualize automated efficiency gains, potentially reducing manual process time by 50% or more.


10. Airbus Product explainer video

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Duration : 1 minute and 42 seconds

Revealing the intricate process of sending technology beyond our atmosphere, this captivating animation from Airbus Foundation illustrates the journey of building a satellite. It immediately impresses by showing the absolute precision and spotless clean room environments required, emphasizing that failure is not an option once in orbit.

The product explainer video skillfully depicts assembly, from creating the core platform with essential components like communication systems and propulsion, to integrating specialized instruments for myriad missions. It compellingly conveys the extreme temperature fluctuations satellites endure, showcasing rigorous thermal testing and the vital role of protective golden layers, highlighting resilience.

More than twelve months are dedicated to construction and checks, culminating in the dramatic preparation for launch atop a rocket. The video leaves a lasting impression by simplifying immense complexity, making the demanding path from workshop floor to successful orbital operation feel both achievable and inspiring for future innovators.

What We Can Learn

Show integrations with familiar tools like Git terminal building trust confidence in your solution.


11. COTI Product explainer video

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Duration : 1 minute and 47 seconds

Throughout time, the exchange of value required trust, giving rise to intermediaries like banks who imposed costs embedded within transaction fees. This opaque system, adding substantial expense to commerce, presented a significant challenge that evolution demanded be addressed.

While new technologies emerged, many weren't optimized for the demands of daily payments. COTI steps forward as a digital currency built for commerce, offering rapid processing speeds vital for everyday transactions. As this product explainer video demonstrates, it combines the efficiency of past methods with blockchain's decentralized nature.

Offering zero fees for buyers, low fees for sellers, and a unique trust score visibly rewarding good behavior, COTI creates a more reliable and cost-effective environment. This inspires users to embrace a new era in payments, showing how the platform empowers direct, trusted exchanges previously hindered by traditional systems.

What We Can Learn

Use animated demonstrations of natural language interaction to simplify data access.


12. Avantor Explainer video

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Duration : 1 minute and 50 seconds

Gaining peace of mind through accessible healthcare without leaving home feels truly modern. This concise animation effectively clarifies what virtual consultations offer, immediately resonating by addressing a common need for convenient access and building trust in this remote care option.

This effective explainer video breaks down the process beautifully. It shows such consultations happening over familiar devices like phones or laptops, highlighting the ease of connecting wherever you are. What's compelling about telehealth is the clear message that essential support and advice are available without leaving your house. Anyone creating videos to demystify services could learn from this model of clear, empathetic communication demonstrating usability and tangible benefits.

What We Can Learn

Showcase detailed internal structures; video showing product features increases purchase intent by 80 percent.


13. Latitude explainer video animation

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Duration : 1 minute and 52 seconds

Using vibrant abstract visuals, a compelling explainer video animation sets Latitude apart. Moving beyond standard service outlines, this piece brilliantly interprets how their driving values make pivotal financing solutions available for life's key events. The fluid, transforming shapes uniquely visualize abstract ideas like taking ownership and pursuing excellence, highlighting the personal focus guiding their work.

This engaging visual language extends to depicting how uniting and innovating fuels their efforts. It directly links their team's spirit to client success, demonstrating how these principles ensure Latitude consistently supports customers. The presentation renders intricate concepts clear and builds genuine confidence, revealing a distinct combination of purpose and capability ideal for finance.

What We Can Learn

Visually introducing your expert team builds audience confidence and rapport effectively now.


14. PETAL explainer video animation

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Duration : 2 minutes and 11 seconds

Waiting for essential care highlights a frustrating reality rooted in disconnected healthcare data silos across systems. Bridging these crucial divides efficiently presents a major challenge.

PETAL emerges as the vital orchestrator, unifying disparate real-time data sources. Its compelling explainer video animation vividly illustrates this complex process, transforming chaos into clear, actionable insights for decision-makers.

This drives systematic improvement in metrics like timely access, promising genuinely enhanced patient experience and care quality. The video itself offers an inspiring guide on visualizing sophisticated solutions effectively.

What We Can Learn

A friendly character navigating technical details makes complex explanations significantly more engaging and memorable.


15. CSL Marketing animation

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Duration : 2 minutes and 14 seconds

Witness the profound impact on individual health, where CSL's enduring promise shines through a century of pioneering work. This compelling marketing animation traces a remarkable legacy, demonstrating a history of overcoming significant global health challenges through continuous medical breakthroughs and a deep-rooted commitment.

Today, this purpose forms a life-sustaining web reaching patients worldwide. A leading biotechnology force, CSL's extensive global network and dedicated workforce provide crucial therapies for rare and serious conditions, ensuring reliable delivery. Their vast operations directly support patient needs across numerous countries.

Fueled by over fourteen hundred scientists, their research and development actively advance humanity's health possibilities. This innovative spirit ensures a broad product portfolio continues building brighter futures for those in need, proving their foundational promise drives powerful progress.

What We Can Learn

Animate internal processes and hidden functionalities to clearly reveal product value potential.


16. Syncsort Elevate Animated explainer video

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Duration : 2 minutes and 1 second

Wrestling with the immense scale and inherent costs of IBM mainframe landscapes is a constant battle for enterprises. This effective animated explainer video showcases Syncsort Elevate, an integrated family of solutions designed to transform operations and boost performance.

The video vividly illustrates how individual Elevate components dramatically reduce resource consumption and streamline workflows. By minimizing critical data risks and simplifying oversight through powerful visual tools, Syncsort Elevate unlocks efficiency, directly contributing to business agility and sustainable growth.

What We Can Learn

Animate abstract processes with simple visuals for clear memorable understanding.


17. Wine Guardian Explainer video

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Duration : 2 minutes and 23 seconds

Dedicated wine enthusiasts understand maintaining precise cellar conditions is paramount. Wine Guardian offers cooling systems designed for this task, detailed here as an excellent explainer video. It highlights the crucial initial steps of proper unit positioning for sufficient airflow and necessary connections for power, ductwork, and more, simplifying complex installation.

What's truly insightful is how the video addresses the challenge of glass wine walls impacting thermostat readings. By demonstrating the use of up to three remote sensors placed optimally within the storage area, it uniquely conveys how the system ensures accurate temperature readings and maximizes cooling system effectiveness despite structural complexities. This showcases a tailored solution essential for preserving wine quality, offering a masterclass in technical visual communication.

What We Can Learn

Clearly demonstrating integrated features like connectivity resonates deeply building consumer trust 75 percent.


18. Logicom B2B animation video

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Duration : 2 minutes and 25 seconds

Picture a business world unbound by location, where operations flow seamlessly from any corner. Navigating the demands of digital transformation from cashless transactions to virtual healthcare and remote workforces requires infrastructure built for resilience and constant access today. This dynamic environment demands adaptable infrastructure.

Logicom's skillful video precisely illustrates how virtual desktop infrastructure meets this need. The vibrant animation visually translates complex server configurations and user assignments into clear steps, highlighting benefits like true flexibility across devices and platforms, robust performance, and effortless scalability for growth with ready-to-go solutions. This powerful b2b animation video serves as an insightful guide to achieving business continuity and accelerating progress in the new normal, a prime example for crafting impactful explanations of intricate enterprise solutions.

What We Can Learn

Visually demonstrating a proven method builds confidence, reassuring viewers about tackling big challenges head-on.


19. Ultimaker Essentials Animated explainer video

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Duration : 2 minutes and 38 seconds

Achieving scalable 3D printing in the enterprise often hits roadblocks like complex IT security and user access management. This clear, animated explainer video masterfully visualizes these abstract organizational pain points, instantly connecting with viewers grappling with integrating additive manufacturing across distributed teams and locations.

It powerfully articulates how Ultimaker Essentials cuts through this complexity. The subscription offers a centralized ecosystem that streamlines workflows, enhances security protocols, and empowers teams through accessible learning, ultimately accelerating innovation and ensuring a stable, productive 3D printing infrastructure for business growth.

What We Can Learn

Dynamic abstract visuals effectively represent complex systems increasing viewer comprehension by 80 percent.


20. SAIC Service explainer video

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Duration : 2 minutes and 40 seconds

Often, the journey to cloud migration feels like navigating a tangled web of challenges. SAIC illuminates a clear pathway through this complexity. This service explainer video provides a compelling demonstration of their methodical approach, offering a five-step framework that transforms an overwhelming prospect into a structured and achievable process for organizations seeking digital evolution.

The effectiveness lies in visually charting the course, breaking down assessment, design, transition, operations, and improvement into distinct, understandable stages. This transparency, coupled with their emphasis on tailored, fit-for-purpose solutions born from deep experience, showcases how SAIC provides not just a service, but a reliable partner to confidently navigate the intricacies of modern cloud adoption and maximize benefits.

What We Can Learn

Leverage display metrics like 120Hz refresh rate and 0 point 2 milliseconds response time for smooth visuals.


21. Foggie Max IO Marketing animation

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Duration : 2 minutes and 48 seconds

Responding to a world of escalating data vulnerability requires innovative solutions that place power back in the hands of individuals. This video captures that critical need, vividly illustrating the risks associated with centralized systems and calling for a fundamental shift in how we perceive and protect personal information in the digital age.

Foggie Max IO steps forward as a tangible device designed for decentralized control and ownership, leveraging Fog computing and Web3. This marketing animation highlights its potential to empower users, facilitating secure peer-to-peer data sharing and management while overcoming the limitations of current cloud models.

More than just storage, the device introduces data sovereignty, enabling transparent and auditable processes. It envisions a future where individuals control access to their data, fostering a new era of digital interaction built on trust, security, and user-centricity for leveraging AI and promoting collaboration.

What We Can Learn

Visualizing simple mobile interaction aligns with 25 percent growth in consumer scans.


22. FileRobot Product explainer video

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Duration : 2 minutes and 4 seconds

Wrestling with disconnected digital assets feels like navigating a maze, files scattered everywhere compromising efficiency. This product explainer video powerfully illustrates that familiar pain point. Traditional digital asset management often creates silos that isolate teams and duplicate efforts across systems.

FileRobot by Scaleflex offers a transformative headless DAM approach, uniquely designed to integrate seamlessly via APIs and native connectors into your entire tech ecosystem. It becomes the vital universal source of truth for all content stakeholders. This eliminates frustrating duplication, boosts productivity, and accelerates your content-to-market speed to stay ahead.

What We Can Learn

Illustrate extensive coverage and convenience by showing forecasts available for up to 10 cities.


23. BarTender Animated marketing video

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Duration : 2 minutes and 57 seconds

Witnessing business expansion from local shop to global network unfolds gracefully in this animated marketing video, revealing a software solution adaptable to every stage. Through clear visuals, it compellingly positions BarTender as the essential core for handling diverse and growing printing demands across an organization.

The video excels at demonstrating complex processes like dynamic data integration and automated printing with striking simplicity, underscoring enhanced speed and accuracy. It highlights the software's versatility, enabling creation beyond just labels to include smart cards and RFID tags, freeing valuable IT resources from manual tasks.

The emphasis on centralized management and compliance for demanding, regulated industries instills confidence. This effective visual communication demonstrates how reliable labeling underpins global safety, security, and operational efficiency, offering an inspiring blueprint for optimizing print workflows.

What We Can Learn

Address a core audience problem early retaining over 80 percent of viewers beyond the first seconds.


24. Appspace motion graphics storytelling

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Duration : 2 minutes and 58 seconds

Connecting the digital and physical workplace gets a powerful boost with this video introducing the Pegasus Release. I found the demonstration of enhanced device analytics particularly compelling, unlocking valuable visibility into fleet health. The dynamic visuals, employing clear motion graphics storytelling, effectively simplify understanding complex infrastructure management and its impact.

Beyond devices, the employee app updates foster a truly integrated, human-centric environment. Features like engagement analytics and polls empower data-driven communication, revealing the pulse of the workforce. Custom branding and space booking integrations create a more seamless, personalized experience, demonstrating how technical updates directly improve daily work life.

What We Can Learn

Clean visual design and precise feature highlighting make complex product attributes instantly graspable for viewers.


25. Kinsta B2B animation video

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Duration : 2 minutes and 5 seconds

Bringing web projects to life becomes straightforward with a platform designed for ease. This Kinsta video showcases a solution that takes the friction out of app and database hosting, presenting a clear path from code to deployment for developers and small teams. It prioritizes accessibility without sacrificing powerful features.

The effective B2B animation video visually steps through connecting a repository, configuring settings, and launching an application, highlighting how simple the core process is. Key management tools like monitoring resources, checking logs, and managing deployments are shown in action, underlining the platform's focus on providing control and insights within an intuitive interface.

This demonstration inspires confidence by illustrating a robust infrastructure, featuring global data centers and reliable support. It compellingly positions the platform as a partner that simplifies technical workflows, enabling creators and businesses to focus on building and growing their applications efficiently.

What We Can Learn

Artificial intelligence predicts potential claim denials before submission for proactive resolution.


26. Commvault Cloud B2B animation video

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Duration : 31 seconds

Amidst the relentless pace of today's data landscape, where chaos seems ever-present, this B2B animation video starkly visualizes the challenges. It taps into the visceral pain points of distributed data, the looming threat of ransomware, and the burden of exploding costs, creating an immediate, relatable sense of disorder.

Then, a powerful pivot occurs with the simple phrase "Until Now," offering a dramatic shift in perspective. Commvault Cloud is introduced not just as software, but as the strategic cure designed specifically to bring order to this complex, hybrid world.

The clean interface and clear messaging on cyber resilience promise enterprise-scale security and recovery with impressive speed and cost efficiency. It effectively conveys a sense of control and confidence needed to master the modern data environment.

What We Can Learn

Visualizing complex biological processes with animation increases knowledge retention by over 30 percent.


27. Optious motion graphics storytelling

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Duration : 37 seconds

An electrifying display of digital artistry ignites the screen, immersing viewers in Optious's vibrant world. This kaleidoscope of abstract energy and razor-sharp typography propels forward, instantly conveying a brand defined by dynamic visual communication and creative momentum.

Their visual language isn't just aesthetic; it's a powerful form of motion graphics storytelling. It articulates the mission to make awesome things, demonstrating how Optious brings ideas to life with compelling energy. The video itself becomes a testament to their capability, an inspiration for anyone exploring impactful video creation.

What We Can Learn

Animated visualization of product engineering demonstrates quality building trust with 57 percent of viewers.


28. Triple Whale Corporate animation video

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Duration : 53 seconds

Gaining crystal-clear ecommerce intelligence becomes effortless with Moby Agents. This innovative platform showcases AI agents designed to cut through data noise, automate complex analysis, detect anomalies, and provide actionable, direct recommendations.

Highlighting distinct AI agents, the demonstration effectively portrays how this AI cuts through complexity, providing necessary strategic focus. Through clean corporate animation video, it powerfully communicates how Moby Agents propel scaling faster and free up valuable time for strategic work.

What We Can Learn

Demonstrate financial control and potential savings clearly boosting viewer interest and value.


29. CMC Markets Animated explainer video

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Duration : 15 seconds

Seeing familiar Australian companies as investment possibilities becomes incredibly clear through this animated explainer video. It powerfully presents the simplicity and cost advantage, highlighting $0 brokerage on Aussie shares. Using simple, recognizable icons like Qantas visually dissolves the perceived complexity of share trading, making investment feel accessible.

The integration of cost savings with accessing familiar shares is effectively conveyed. A brief glimpse of the CMC Markets Invest app grounds the concept in a practical tool. The succinct "Think. Invest." tagline isn't just a command; it's an invitation to empower viewers. This serves as potent inspiration for clear, benefit-driven financial communication.

What We Can Learn

Showcase compact design, reducing space needed by twelve inches compared to models.


30. Markilux Service explainer video

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Duration : 24 seconds

Unlocking the potential of your outdoor space often starts with picturing the perfect awning. This dynamic digital interface provides that exact opportunity, allowing you to explore Markilux solutions by instantly changing dimensions and fabrics on a virtual home representation.

Seeing color patterns and frame finishes swap seamlessly brings personalization to life. This powerful visualization, acting as an interactive service explainer video, demonstrates the ease of tailoring features like heaters and shade extensions precisely.

The ability to see these choices materialize builds real confidence, transforming complex decisions into an engaging, inspiring design process.

What We Can Learn

Visualize impact with clear data displays boosting audience comprehension by over forty percent.


FAQ

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How can animated videos boost sales leads?

Animated videos boost sales leads by engaging viewers, simplifying complex ideas, and driving action.

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What makes an animated business video script compelling?

Compelling scripts blend clear messaging, relatable narratives, and a touch of humor to resonate with the target audience.

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Which animation style best suits my marketing goals?

The best animation style depends on brand identity and marketing goals. Examples include minimalist for tech, vibrant for playful brands, and realistic for product demos.

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What types of animated business videos drive conversions?

Explainer videos simplify products, promotional videos highlight features, and testimonials build trust, all driving conversions.

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What's the ideal length for an engaging animated promo?

Ideal length varies: short (under 60 seconds) for social media, longer (3-5 minutes) for websites. Tailor length to message complexity and platform.

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What's the process for outsourcing animated video production?

Outsourcing involves finding a reputable studio, clear communication, and milestone-based approvals. Expect a collaborative process.

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How do I integrate my branding into an animated video?

Integrate branding with consistent color palettes, logo placement, and brand voice in script and visuals.

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Best practices for animated B2B marketing videos?

B2B animation best practices: clear messaging, high-quality visuals, strong call to action, and addressing target audience pain points.

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Can animation simplify complex ideas for my audience?

Animation simplifies complex ideas through visual metaphors and storytelling, making them accessible and engaging.

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How do top companies use animated videos in their funnels?

Companies use animation across the marketing funnel: awareness (brand videos), consideration (explainer videos), decision (product demos, testimonials), and retention (customer onboarding).

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Benefits of explaining products/services with animation?

Animation clarifies product/service benefits, increasing comprehension and purchase intent.

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How can my animated video align with my marketing strategy?

Align animated videos with marketing strategy by targeting the same audience, reinforcing brand messaging, and supporting campaign goals.

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Can animated videos build brand trust and awareness?

Animated videos build brand trust and awareness by showcasing expertise, personality, and consistent visuals.

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What's the best call to action for my animated video?

The best call to action aligns with campaign goals, e.g., website visits, downloads, or contact forms.

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How can I make my animated video unique and memorable?

Make videos unique with creative visuals, compelling stories, and memorable characters. Fixed-fee pricing for a 60-second video ranges from $1000-$6000, depending on complexity, with turnaround times typically between 3-8 weeks.



The Psychological Edge of Animated Storytelling


Beyond mere illustration, the Animated Business Video holds a unique power grounded deeply in human psychology. These visuals engage the brain in ways traditional formats struggle to replicate, forging connections that drive understanding and inspire action. They tap into our innate preference for stories, making complex information digestible and relatable through compelling narratives and evocative visuals.

  • Narrative psychology forms a powerful bridge; our minds are wired to connect with stories, processing information embedded in a clear beginning, middle, and end more effectively and emotionally.

  • Combining visuals with sound and narration creates a multisensory experience. This layered input enhances processing speed and memory retention, ensuring key messages stick long after viewing.

  • Visual language—through color palettes, character design, and dynamic motion—subtly influences mood and conveys brand personality, creating an immediate emotional resonance that factual data alone cannot achieve.

  • Emerging trends like personalization, interactivity, and immersive AR/VR experiences further deepen engagement, giving viewers agency or a heightened sense of presence that locks in attention and leaves a lasting impression.


  • Ultimately, these videos leverage how we perceive and process information, moving beyond simple explanation to create a memorable, emotionally resonant experience that persuades and motivates viewers.


    Why Advids for Animated Business Video?


    At Advids, we specialize in crafting high-quality, original Animated Business Video s that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation. Trust Advids to help you achieve your business goals with the power of Animated Business Video.

    Experience and Expertise:

    12+ Years of Proven Success: Over 3400 successful projects across various video formats demonstrate our deep understanding of what makes videos truly effective. We've completed over 315 Animated Business Video projects specifically.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, highlighting our talent, creativity, and unwavering commitment to client satisfaction.

    The Advids Animated Business Video Advantage:

    Customized Animated Business Video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated Business Video style, to perfectly reflect your brand, style, and target audience.
    Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your Animated Business Video.
    Cutting-Edge Animated Business Video Technology: We utilize industry-leading software and techniques to ensure your Animated Business Videos are visually stunning and leave a lasting impression.

    Partnership and Communication:

    Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is accurately realized in the final Animated Business Video. Your active involvement is key to our process.
    Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Business Videos.

    Ready to unlock the potential of Animated Business Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Animated Business Video?


    An Animated Business Video is a short, engaging video that uses animation to communicate a message, explain a concept, or tell a story related to your business. These videos can incorporate various elements, including voiceovers, music, sound effects, and text, to create a dynamic and informative experience for viewers.

    Animated Business Videos can be used for a variety of purposes, such as explaining complex products or services, showcasing your brand's personality and values, or creating engaging marketing campaigns. They can also be used for internal training, educational purposes, and much more.


    What do top Animated Business Videos have in common?


    Mastering animated business videos requires a strategic approach focusing on impactful storytelling and clear communication.

    Clear Objectives: Define specific, measurable, achievable, relevant, and time-bound goals. Prioritize key performance indicators (KPIs).

    • Target Audience: Create detailed buyer personas to tailor messaging and visuals. Understand their pain points and aspirations.
    • Compelling Story: craft a narrative with a clear beginning, middle, and end. Evoke emotions and build empathy.
    • Visual Style: Develop a unique visual identity that reflects the brand's personality. Maintain consistency in color palettes and typography.
    • Animation Technique: Select an animation style that complements the brand and story. Consider 2D, 3D, motion graphics, or whiteboard animation.
    • Smooth Transitions: Use creative transitions to maintain viewer engagement. Avoid jarring cuts and abrupt changes.
    • Key Selling Points: Highlight the unique value proposition and benefits. Focus on what makes the product or service stand out.
    • Brand Consistency: Use consistent branding elements throughout the video. Maintain a unified visual and messaging style.
    • Call to Action: Make the CTA prominent and easy to find. Use strong verbs and create a sense of urgency.
    • Concise Messaging: Keep the message focused and easy to understand. Avoid jargon and technical terms.


    What makes Animated Business Videos effective?


    Exceptional Animated Business Videos are driven by a design to capture attention er information in a way that resonates with viewers. The effectiveness of these videos lies in their ability to simplify complex concepts , evoke emotions, and create a memorable experience.

    Conversational Animated Business Videos aim to create engaging content natural and relatable. They use a combination of visuals, storytelling, and humor to connect with viewers on a personal level. The goal is to make viewers feel like they are having a conversation with a friend, rather than watching a traditional advertisement.

    A successful approach to creating effective Animated Business Videos is to focus on the specific needs and interests of your target audience. By tailoring your content to their preferences and understanding their pain points, you can create videos that are more likely to resonate with them and drive desired results .


    How long should your Animated Business Video be?


    Mastering animated business video length hinges on aligning video type, purpose, and target audience stage within the sales funnel.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for this video?
    • What key features need showcasing?
    • Which animation style best suits the message?
    • What platform dictates video length?
    • Does the video aim for awareness or conversion?
    • How does the video fit the brand's story?

    Animated business video length guide

    Animated Business TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsClearly communicates complex ideas concisely, ideal for SaaS products using 2D animation for simplicity and broad appealAwareness
    Product Demo45-75 secondsShowcases product features and benefits, using 3D animation to highlight intricate details for a tech productConsideration
    Brand Video90-120 secondsEstablishes brand identity and values, using a cinematic style with diverse animation techniques for a strong emotional connectionAwareness
    Marketing Video30-60 secondsDrives engagement and conversions, using kinetic typography and upbeat music for a fast-paced, attention-grabbing effectConversion
    Corporate Video120-180 secondsShowcases company culture and achievements, using a mix of styles like motion graphics and interviews for a professional yet personable feelAwareness


    How to create Animated Business Videos?


    Crafting compelling animated business videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that resonate with your target audience and achieve your business objectives.

    * Target Audience - Deeply understanding your audience informs every creative decision, ensuring resonance.

    • Concept & Storyboard - A detailed storyboard minimizes production issues and maximizes efficiency.
    • Scriptwriting - A concise, impactful script keeps viewers engaged and avoids information overload.
    • Animation Style - A style aligned with your brand creates a consistent and memorable experience.
    • Voiceover Selection - A professional voiceover artist enhances credibility and viewer trust.
    • Storyboard Refinement - Iterative storyboard refinement ensures a polished and engaging final product.
    • Character Design - Unique and memorable character designs improve brand recall and viewer engagement.
    • Animation - Fluid and expressive animation captivates viewers and enhances the storytelling.
    • Sound Design - Precise sound design complements the visuals, creating a cohesive and immersive experience.
    • Final Render - High-resolution rendering ensures your video looks stunning across all platforms.


    Creating a Compelling Script for Your Animated Video


    Crafting a compelling script is the heart of successful animated business videos. It's more than just words; it's the blueprint for a captivating story. A well-written script brings your message to life, engaging your audience and driving them towards your business goals. Think of it as the foundation upon which your animation, visuals, and sound design will build.

    A strong script considers the nuances of your chosen animation style, whether it's the simplicity of 2D for explainer videos, the intricate detail of 3D for product demo videos, or the dynamic energy of motion graphics for marketing videos. Remember, your script should seamlessly integrate with the visuals to create a cohesive and impactful experience.

    • Understand Your Audience: Dive deep into your target audience's needs and desires. For instance, if you're creating animated business video examples for SaaS, focus on simplifying complex features into digestible visuals. Address their pain points and showcase how your product or service offers solutions.
    • Craft a Narrative: Weave a compelling story with a clear beginning, middle, and end. Corporate animated video examples often showcase company culture and values, using storytelling to connect with viewers on an emotional level.
    • Keep it Concise and Engaging: Respect your viewers' time. Get to the point quickly and avoid jargon. Use strong verbs and evocative language to maintain their interest. explainer videos are particularly effective for breaking down complex topics, making them ideal for SaaS products or technical demonstrations.
    • Call to Action: Guide your viewers towards the desired outcome. Whether it's visiting your website, requesting a demo, or making a purchase, make your call to action clear, concise, and compelling. Product demo videos, especially those using 3D animation, can effectively showcase intricate details and functionalities, leading naturally to a purchase decision.

    By following these guidelines, you'll be well on your way to crafting a script that not only informs but also inspires.


    The Importance of Storytelling in Animated Business Videos


    Beyond technicalities, storytelling breathes life into animated business videos. It transforms simple explanations into captivating experiences, forging deeper connections with your audience. Think about it – a well-crafted narrative makes your message memorable, humanizes your brand, and drives impactful results. It's the secret sauce that elevates your video from good to unforgettable.

    Let's explore why storytelling is so crucial:

    • It's about connection. Stories tap into emotions, resonating with viewers on a deeper level than facts alone. High-quality animated business video examples often showcase this, using narrative to build trust and loyalty.
    • It's about clarity. Stories simplify complex ideas, making them accessible and engaging. Explainer videos, for instance, excel at this, using narrative to break down technical concepts into digestible bites. This is especially true for SaaS products or complex technical demonstrations.
    • It's about conversion. Stories naturally lead to desired outcomes. Whether it's driving traffic to your website or encouraging a purchase, a compelling narrative can make all the difference. Marketing Animations that leverage storytelling often see higher conversion rates.
    • It's about standing out. In a sea of content, a unique story sets your brand apart. Company Introduction Videos, for example, can use storytelling to create a memorable first impression, showcasing company culture and values in a way that resonates with viewers. Animated marketing video examples demonstrate how a simple story can explain a complex product benefit.

    Storytelling isn't just a nice-to-have; it's the foundation of effective animated business videos. It's the key to capturing attention, building relationships, and achieving your business goals.


    Measuring the ROI of Animated Business Videos


    Let's explore how to measure the effectiveness of our animated business videos. After all, understanding what works (and what doesn't) is key to maximizing our return on investment. We've seen inspiring examples, from short animated business video examples perfect for social media to top animated explainer video examples that break down complex ideas. Now, let's talk about making sure those videos deliver real results.

    Imagine launching a new product demo video. How do we know if it's a success? It's not just about views; it's about impact. Did the video drive traffic to our product page? Did it generate leads? Did those leads convert into sales? These are the questions we need to answer.

    • Track website traffic and click-through rates. See how many viewers click through from your video to your website. This shows how effectively your video drives traffic to key pages.
    • Monitor social media engagement. Likes, shares, and comments on platforms like YouTube and Facebook reveal audience interest and reach, especially for promotional animations.
    • analyze lead generation and sales conversions. Measure how many leads your video generates and how many of those leads turn into paying customers. This is where we see the direct impact on our bottom line.
    • Gather feedback and analyze audience retention. Ask for feedback through comments and surveys. See how long viewers watch your videos. This helps us understand what resonates with our audience and where we can improve.

    By tracking these metrics, we gain valuable insights into our video's performance. This data-driven approach empowers us to refine our strategies, create even more compelling animated commercials, and ultimately achieve our business goals.


    The Process of Creating an Animated Business Video


    Creating engaging animated business videos involves a structured approach. Let's walk through the key stages of this creative journey, building upon the insights we've already discussed. We'll explore how to transform your initial vision into a captivating animated experience.

    Think of this process as building a house. First, we lay the foundation with a solid plan, then we construct the framework, and finally, we add the finishing touches.

    • Conceptualization and Scripting: We begin by defining our goals and target audience. This informs our script, the backbone of our video. Whether crafting explainer video examples for business or compelling brand videos, a strong script is paramount.
    • Visual Development and Storyboarding: Next, we bring our script to life visually. We choose an animation style, design characters (if needed), and create a storyboard. This visual roadmap guides the animation process, ensuring a cohesive final product.
    • Animation and Sound Design: Now, the magic happens. Our storyboard transforms into a moving visual narrative. We add sound effects and music, enhancing the emotional impact and creating a truly immersive experience. Think of those captivating professional animated video examples for business – the seamless blend of visuals and audio is key.
    • Post-Production and Distribution: Finally, we polish our video, ensuring high-quality rendering and smooth transitions. Then, we strategize its distribution, considering the best platforms to reach our target audience. effective marketing and performance analysis help us refine our approach for future projects.

    By following these steps, we can create business animation that not only informs but also inspires, leaving a lasting impression on our viewers.


    Reviewing and Approving Your Animated Video


    Having poured our creativity into crafting the video, now comes the critical moment: review and approval. This stage ensures our animated masterpiece aligns perfectly with our vision and resonates with our target audience. Let's approach this process with a discerning eye, asking ourselves key questions.

    Are we truly captivated? Does the video's narrative flow seamlessly, keeping us hooked from beginning to end? Think about those best animated business video examples – do we feel the same level of engagement? For service overview videos, clarity is paramount. Does our video effectively communicate the value proposition, leaving no room for confusion?

    Now, let's dive into the specifics:

    • Script Precision: Does every word resonate with our target audience, conveying our message with clarity and impact?
    • Visual Harmony: Does the chosen animation style, perhaps inspired by creative animated business video examples, truly reflect our brand's personality? For corporate animations, a professional yet engaging style is key.
    • Audio Enhancement: Does the sound design complement the visuals, creating an immersive and memorable experience?
    • Accessibility for All: Have we ensured our video is accessible to everyone, regardless of their abilities?

    By meticulously reviewing each element, we ensure our animated business video not only meets but exceeds our expectations, leaving a lasting impression on our viewers.


    How animated business video examples are curated?


    We dove deep into animated business videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic animated business videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining clarity and persuasiveness of the video's core value message.
    7.Brand Integration Determining how seamlessly the video integrates with overall brand strategy.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, animated business video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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