Ever wished your brand could speak volumes without saying a word? Today, I'm diving into the world of animated business videos - a powerful way to connect with your audience on a deeper level. In this article, we'll explore how top brands use animation to boost engagement, and what we can learn from their success. Our journey will reveal the secrets behind their captivating visuals, and the compelling data that proves their effectiveness. Prepare to be amazed by the transformative power of animation, and discover how you can leverage it to achieve remarkable results.
50% of the time users spend on Facebook is spent watching videos.
An estimated 1.6 billion people use short-form videos to communicate.
36 percent of respondents say they notice video ads, and just 25 percent saying they notice banners.
These stats reveal a powerful trend: video is king, and animation is its crown. Animated business videos offer a unique blend of entertainment and information, making them incredibly effective at capturing attention and driving conversions. We've handpicked 30 Effective Animated Business Video examples that instantly resonated with us and inspired interest.
The Animated Business Video for Aqua cleverly blends futuristic visuals with impactful messaging, creating a compelling story. The vibrant neon-lit tunnels and dynamic camera angles draw viewers into a world of accelerated software development. The video effortlessly balances visual appeal with concise information delivery.
Aqua effectively uses the infinity loop to represent continuous progress, a theme resonating with developers. The culminating scene, featuring the Aqua logo against a cloudscape, emphasizes the freedom offered by their cloud native security solutions. This combination of strong visuals and clear messaging makes it a standout example.
What We Can Learn
Craft a memorable visual metaphor to instantly communicate your product's core benefit.
The visual storytelling in this Animated Business Video for Siemens Advanta immediately grabs your attention. We all appreciate how it effectively portrays complex ideas with simplicity and style. The use of black and white imagery with selective color accents creates a modern and sophisticated look, further enhancing the video's overall impact.
Siemens Advanta masterfully blends futuristic imagery with real-world scenarios, demonstrating its commitment to providing practical solutions for today's challenges. The video's fast pace and concise messaging keeps viewers engaged, leaving them with a clear understanding of the brand's value proposition. It's an inspiring example of effective communication through visual storytelling.
What We Can Learn
Tell a concise story. a fast pace keeps viewers hooked and your message clear.
In a world of instant access to online services, payments lag, stuck in the past. Superfluid disrupts this with programmable money streams, enabling money to move at the speed of the internet. This Animated Business Video brilliantly illustrates how Superfluid empowers businesses and developers to unlock global economic potential.
Imagine frictionless, real-time value transfer fractions of pennies flowing seamlessly across the globe, every second. Superfluid makes it possible. It extends the ERC-20 token standard, enabling Web3 developers to build dApps with automated payments and real-world applications. The future of finance is fluid.
What We Can Learn
Incorporate a memorable character to make the video more engaging and relatable.
4. GE Animated Corporate Explainer Video - Inspire climate action subtly
The opening scene, with the word ZERO encircled by a world of renewable energy sources, immediately captures the viewer's attention and sets the stage for the video's theme. The video uses a combination of impactful visuals and concise narration to effectively communicate the urgency of reducing carbon emissions. This approach is incredibly powerful and engaging, making the video truly memorable.
This Animated Business Video is a prime example of how to use animation to simplify complex information while maintaining an inspiring tone. The video's visual style is incredibly appealing, showcasing the beauty and power of renewable energy. The combination of bold text and colorful animation makes the video stand out and leaves a lasting impression.
What We Can Learn
Start with a captivating opening scene to instantly grab attention and set the tone.
I was captivated by this Animated Business Video from the moment the vibrant logo appeared. It's a masterpiece of visual storytelling simple, clean, and engaging. The smooth 2D animation effortlessly guides the viewer through the steps of a transaction, emphasizing the software's control over purchases, ensuring accuracy, and streamlining processes. The music perfectly complements the animation, building anticipation and leaving a positive impression.
This video is an excellent example of how to use animation to explain complex concepts. It avoids jargon and focuses on a relatable scenario, making it easy for anyone to understand. The video's clarity, combined with its visual appeal, makes it a truly memorable experience. It's a lesson in how to create an animated business video that is both informative and engaging.
What We Can Learn
Simplify complex ideas with clear 2D animation to make your message instantly understandable, boosting viewer engagement.
We love the way this animated business video storytelling portrays the critical role of cybersecurity in today's digital landscape. The minimalist 2D animation style coupled with the dynamic transitions and upbeat music makes the complex subject matter both engaging and easily digestible. ExxonMobil's SOC team is presented as a group of dedicated experts working tirelessly behind the scenes, utilizing tools like SIEM and tailored detection strategies to protect customers from cyber threats.
This video's strength lies in its ability to connect with the audience through relatable scenarios and impactful visual metaphors. The lab flask filling with threat icons and the interlocking gears representing intelligence management are just a few examples of the thoughtful design choices that make this video stand out. It showcases the importance of early detection and rapid response, leaving viewers with a clear understanding of the value that Orange Cyberdefense brings to the table.
What We Can Learn
Illustrate problem-solving; viewers see the value proposition clearly.
The harmonious blend of colors and clean 2D animation in this Geely video immediately grabs our attention. We love how each scene seamlessly transitions, revealing the diverse roles women play within the company, from mechanics to managers, highlighting their integral contribution to Geely's success.
Through subtle visual metaphors, like a woman serenely nestled amidst nature and the culminating award ceremony, the animated business process video cleverly conveys Geely's commitment to respecting and empowering its female employees. This video inspires us with its focus on appreciating women, serving as a great example of a celebratory brand message for International Women's Day.
What We Can Learn
Showcase your brand's values through relatable characters and heartwarming scenes to build emotional connections.
This video is a powerful example of an Animated Business Teaser Video. It's designed to showcase the company's commitment to innovation and its role in addressing industry challenges. The video uses a bright and bold color palette, with blue being the dominant color.
Video Design - The animation style uses flat design, which is simple, modern, and easy to understand. The animation is smooth and engaging. A variety of icons and graphics are used to highlight concepts like innovation and collaboration. The video's design style is clean and minimalist, emphasizing the company's focus on efficiency and technology.
The video effectively communicates the objective of empowering faster, more accurate risk management for its partners. The animation style, combined with the use of icons and graphics, helps to convey the message in a clear and engaging way. The tone of the video is optimistic and confident, reflecting the company's leadership position in the industry. The use of vibrant colors and smooth animation helps to create a positive and trustworthy impression on viewers.
The Enel Green Power video flawlessly illustrates the concept of RECs with captivating 3D visuals. We all appreciate the strategic use of isometric perspective, creating a dynamic cityscape that comes alive as renewable energy flows from wind turbines and solar panels. The animation skillfully demonstrates how businesses can actively participate in supporting clean energy by purchasing RECs.
Enel Green Power manages to create an animation that resonates deeply with its target audience, showing how RECs can help organizations achieve sustainability goals and minimize their carbon footprint. The video elegantly conveys its complex message in a short timeframe, showcasing the true power of a well-crafted animated business video.
What We Can Learn
Focus on the problem your product solves. this builds trust.
The way this animated business video uses simple 2D animation to communicate such a powerful message of community is inspiring. We love the soft color palette and subtle animations which create a genuinely warm and inviting aesthetic. The metaphor of sharing the world's weight is universally relatable, and the transition to a supportive community instantly lifts the mood.
Noonday Collection effectively blends its brand mission into the video without feeling overly promotional. The montage of real women brings authenticity and depth to the message, while the closing call to action feels genuine and empowering. This is a truly impactful example of storytelling that highlights the strength found in unity and the potential for positive change.
What We Can Learn
Let your animation's warmth build genuine connection, inspiring viewers to join your community.
We adore this animated business video's whimsical charm, showcasing MCL Restaurant & Bakery's dedication to homemade goodness. The journey of a single hand-rolled noodle, transforming into the world's largest noodle ball, is captivating and visually stunning. In this creative short, we are swept away by the vibrant colors and folksy music, emphasizing MCL's rich 60-year history. The video's call to action is clear: discover MCLs homemade delights for yourself.
What We Can Learn
Showcase your brand's personality; viewers feel a personal connection.
FSGImpact is a company that helps tackle complex social challenges. This video is designed to illustrate how Collective Impact works and why it's an effective approach to social change.
Video Design - This animated video uses vibrant colors and engaging graphics to explain the complex idea of Collective Impact. The viewer's attention is captured through the use of simple geometric shapes that transform and animate to depict various steps of collaboration. The video highlights the common challenges that organizations face when attempting to address social problems. The use of bright colors, smooth animations, and clear visual elements creates a very engaging Animated Business Video.
The visual style of the video is simple yet effective. The use of colorful icons, simple animations, and bold text helps to communicate the objective of the video which is to explain the concept of Collective Impact in an easy to understand manner. The use of the color green is synonymous with nature, growth, and progress. It is also a calming color that promotes trust. FSGImpact uses this visual style to drive the video goal and communicate its approach to social change. The overall tone of the video is optimistic and encouraging, inspiring viewers to find solutions to complex problems through collaboration.
In this animated business video, we appreciate COTI's visual narrative of the evolution of payments, from bartering to the complex systems we have today. The video subtly emphasizes how blockchain offers an innovative solution, introducing COTI as the currency of the internet. We love the geometric aesthetic, coupled with the smooth transitions and dynamic motion graphics. The bold color gradients create a modern and energetic feel.
The video seamlessly integrates the COTI logo into various scenes, strengthening brand recognition. We admire how the animation effectively conveys complex concepts like transaction fees and the decentralized trust system. The fast-paced visuals, synchronized with the upbeat electronic music, create an engaging viewing experience that inspires confidence in COTI's potential.
What We Can Learn
Create a visually appealing style that reflects your brand; this enhances brand identity.
BDO is an accounting firm that wants to create a more innovative, sustainable, and diverse business.
Video Design - The video uses high quality graphics and stunning visuals to bring a story of innovation, growth, and possibilities. The Animated Business Video uses a dark background, bold white text and bright color visuals to convey the message. The video takes viewers on a journey with bright lights, geometric shapes, and vibrant imagery to visually communicate BDO's values.
The visual style is designed to portray a sense of ambition and progress. The use of captivating visuals, like a space with twinkling stars, an eye with color shifting pupils, an aurora borealis, and a gymnast bending into a backflip, is meant to reflect a forward-thinking company that is committed to growth, and transformation. BDO's goal is to inspire a sense of possibility and excitement. The tone of the video is aspirational, and optimistic.
The FGV animated video for business flawlessly presents a complex story with simple, yet effective animation. We are immediately drawn into their world, beginning with a seed of opportunity. Their journey, from palm oil production to refined sugar, is a dynamic narrative of growth and innovation.
Their global reach and commitment to sustainability are depicted beautifully, leaving a lasting impression. We all appreciate the subtle details, like owls controlling pests, which demonstrate their holistic approach. This video beautifully blends business success with ecological responsibility, inspiring us with their journey.
What We Can Learn
Growth and innovation are visually engaging; demonstrate your journey.
In the realm of animated business videos, Litum's story unfolds with remarkable clarity and visual charm. The animation seamlessly integrates historical context with the company's inception, culminating in the memorable visual of the Litum flower. This creative representation symbolizes growth and innovation, immediately grabbing the viewer's attention.
We all recognize the power of a concise yet impactful message, and Litum achieves this effortlessly. The video showcases how their technology empowers businesses to Navigate the present to shape the future, emphasizing key benefits like optimized operations and reduced costs. It's a testament to Litum's commitment to driving business success.
What We Can Learn
Craft a memorable symbol; it'll make your brand instantly recognizable.
Quantiphi solves business problems using artificial intelligence, data solutions, and cloud practices. The company's mission is to solve what matters most to its clients.
Video Design - The video features a modern animated style that uses various geometric shapes to represent the complex challenges that the company solves. The video incorporates a mix of blues, greens, and whites, creating a dynamic and engaging visual experience. These vibrant colors and bold graphic design elements make it a good 3D Animated Business Video.
The video uses animated graphics to demonstrate how the company tackles complex challenges. The use of geometric shapes, in particular the Rubik's cube, symbolizes the company's ability to break down problems and find solutions. The dynamic nature of the video, along with the clear and concise messaging, effectively communicates the company's value proposition.
We admire the seamless blend of live-action and animation in this 2D animated video for business, effortlessly showcasing the dynamic features of Process Street. The minimalist aesthetic, paired with a vibrant color palette, creates a visually engaging experience that holds our attention. The clever use of a world map visually communicates the global reach and collaborative nature of the platform, while the confetti animation adds a touch of celebratory flair to successful task completion.
In highlighting both simple daily tasks and complex workflows, Process Street's versatility shines through. We love how the video captures the satisfaction of checking off items, a feeling we all recognize. This is a prime example of how 2D animation can elevate a product demo, leaving viewers inspired by its clean design and clear messaging.
What We Can Learn
Let your animation tell a story, building a connection that inspires action.
19. Tyson Animated Business Explainer - Boost brand awareness subtly
In this animated business video, we see a beautiful representation of Tysons dedication to water stewardship. The visuals, with their flat design and vibrant color palette, effectively communicate the importance of this precious resource. We love the clever use of a water droplet transforming into a cityscape, highlighting water's role in our lives.
This impactful animation style continues throughout, demonstrating Tyson's contextual water targets and collaborative efforts. The seamless transitions between data visualizations, animated farm scenes, and engaging character illustrations, create a compelling narrative. This video demonstrates how a simple yet powerful animated style can effectively convey a complex message about sustainability.
What We Can Learn
Weave a clear narrative through animation, creating a memorable story that resonates.
Mavenir is building the future of networks. The video is designed to showcase Mavenir's capabilities and how the company is transforming the way Department of Defense connects worldwide.
Video Design - This Animated Business Video features vibrant graphics, modern font styles, and engaging visual effects. The video emphasizes a clean and minimal design aesthetic. Using high-tech visuals, the video highlights Mavenir's focus on cloud-native 5G technology. This visual design contributes towards building a high-tech brand image.
The video leverages dynamic graphics, showcasing a futuristic world map connected by lines, representing a global network. The sleek and modern graphics demonstrate Mavenir's innovative approach. The design of the video, with its vibrant colors and intricate details, creates a visually appealing and engaging experience for the viewer, driving home the message of a cutting-edge network solution.
Boyd is the world's leading innovator in sustainable engineered material and thermal solutions. The video is designed to highlight Boyd's experience and expertise in creating solutions for critical applications, from space exploration to everyday technology.
Video Design - The video uses a combination of sleek, modern graphics and real-world footage to illustrate Boyd's expertise in thermal solutions. The graphics are clean and minimal, with a focus on showcasing the company's innovative technologies. The video's fast-paced nature creates a sense of dynamism and innovation, highlighting the company's forward-thinking approach. This Animated Business Video successfully communicates Boyd's ability to create high-quality, reliable products that perform in challenging environments.
The video's visual style effectively conveys the company's commitment to innovation, reliability, and sustainable solutions. The use of sophisticated animations and high-quality visuals creates a sense of confidence and trust. The tone is professional, with a focus on technical excellence and innovative problem-solving. The video highlights how Boyd's technologies make their customers’ products better, safer, faster, and more reliable. This results in a compelling and engaging video that leaves a lasting impression on the viewer.
Sanofi is dedicated to developing innovative treatments for rare diseases. This video aims to raise awareness for their focus on rare diseases, highlighting the significant impact of these diseases on patients and society.
Video Design - The video utilizes a minimalist, graphic design style, characterized by bold typography, geometric shapes, and a limited color palette. This simple and clean design approach focuses on the message, creating a 2D Animated Ad for Business that resonates with the target audience. The video features bold and colorful text animation, creating a visual emphasis on important information, while the use of simple graphic elements, such as search bars, calendars, and medical symbols, effectively illustrates the narrative.
The video visual style and narrative create a tone that is both informative and empathetic, highlighting the challenges faced by patients with rare diseases. The use of bold typography and graphic elements effectively conveys the message of the video, which is to encourage individuals to seek medical advice if they experience prolonged and unusual symptoms. The animated elements, such as the search bar and calendar, help to engage the viewer and create a visual story that is both accessible and relevant.
This video is a powerful reminder of the importance of data backup and recovery. It uses a bright, colorful, and visually engaging style, with bold graphics and minimal text. The animation is light and fun, with smooth transitions. Vibrant colors like blue, pink, and green create a dynamic and memorable visual experience. The simple design and clean aesthetic make it a great 2D Animated Business Video Marketing piece that emphasizes the value proposition of the product.
Video Design - The video's upbeat tone, use of graphics, and engaging narrative effectively communicate the message that data loss can be a serious problem, but it can be prevented with robust backup solutions. The animation illustrates the importance of data protection in a way that is both informative and entertaining, capturing viewers' attention and leaving a lasting impression.
The video is a great example of how animation can be used to create a memorable and engaging marketing piece. It's a great way to communicate complex information in a simple and easy-to-understand way. The video's use of color, animation, and music creates a positive and engaging experience for viewers.
Mastercard connects people, businesses, and governments in the global payments industry. This animated business video is designed to showcase how the company's products and innovations benefit consumers.
Video Design - Vibrant, stylized graphics and a clean minimal aesthetic create a striking visual experience. Bold, flat colors and geometric shapes make the content easily digestible, while moving characters and shifting screens engage the viewer and illustrate the seamless nature of payment solutions.
Simple illustrations ensure the video is approachable for a global audience. The clean, modern style and animation choices establish a positive and trustworthy tone. Graphic illustrations allow the narrative to move quickly, making it engaging and easy to understand. The modern kitchen setting and smartphone application interfaces highlight the company's commitment to innovation. The visuals clearly communicate the core value of simplifying global commerce and providing easy access to payment solutions.
Justice provides information on societies recovering from conflict. The video is designed to promote the platform and its services for a global audience. This is a powerful example of Animated Business Advertising.
Video Design - The video features a stark, minimalist visual style, using black silhouettes on a light gray background. These simple elements are combined with graphic details representing violence and conflict. The minimalist style reflects Justice's focus on providing concise, clear information, allowing viewers to focus on the message without distractions.
The video's visual style effectively conveys the seriousness of the topic while maintaining an approachable tone. The minimalist design reflects Justice's commitment to providing clear and accessible information on complex issues, fostering trust and understanding amongst its audience. The visual simplicity of the video allows the audience to concentrate on the vital message of reconciliation, encouraging further exploration of the platform and its vast resources.
PerkinElmer is a science-based company, working to accelerate scientific outcomes. This video is a powerful tool for showcasing the company's history and innovation. It blends vintage footage with modern graphics, creating a compelling narrative that highlights the company's impact on science.
Video Design - The old footage shows the company's historical impact, while modern graphics showcase current technology and capabilities. This combination creates a clean, simple, and easy-to-follow video. The use of archival footage and sleek animations helps to create a compelling narrative, allowing the viewer to understand the company's progress and impact on the scientific community.
The tone is positive, inspiring, and aspirational. The graphics are high quality, and the video is well-edited. This 2D Animated Advert for Business is powerful in communicating the company's goal, which is to accelerate scientific outcomes. The use of historical footage and modern graphics helps to demonstrate the company's dedication to progress and innovation.
National Grid ESO is a company focused on data and technology solutions, aiming to provide smart solutions for the electric grid. The video is designed to highlight the future of data management, and its importance in the rapidly changing world of technology, with a focus on data storage needs.
Video Design - The video features a sleek, modern, and animated style. It utilizes bright color combinations such as teal, yellow, and white on a dark background, creating a futuristic vibe. Animated graphics and icons, depicting futuristic vehicles and data transmission, create an engaging and visually appealing experience. The video is clearly designed to attract a professional audience, with a focus on technology.
Animated Business Explainer - The video uses a narrative style that is clear and concise, focusing on the need for innovative data storage solutions as technology evolves. The design of the video incorporates these elements to create a clean and modern look, reflecting the company's commitment to innovation. The bright colors and futuristic imagery establish a sense of progress and efficiency, effectively communicating the video's message to a professional audience.
This video is a fantastic example of Animated Business Storytelling, showcasing how a company can effectively communicate its growth and impact on a global scale. The video's simple yet powerful design, coupled with its optimistic tone, creates a compelling narrative that resonates with viewers.
Video Design - The video utilizes a clean and minimalist line art style, with a white background and subtle color accents. This approach makes the video visually appealing and easy to understand, while seamlessly integrating the company's branding. The use of simple, animated illustrations effectively communicates the company's growth, showcasing its journey from a small company to one serving billions of people.
The video's optimistic tone and engaging illustrations highlight the possibilities that exist in a digitally connected world. This encourages viewers to trust the company as a leader in digital security, committed to providing safe and secure experiences for everyone.
Firebase is a platform for building and scaling mobile and web apps. This video is designed to show the developer community how Firebase can help them achieve their goals.
Video Design - This 2D Animated Business Video has a clean and modern design style, featuring a bright color scheme and stylized graphics. The video uses bold visuals, such as the globe and the diverse range of people, to show how Firebase can be used by anyone, simple animated graphic elements like the animated hand and moving objects are easy on the eye and engage the audience. The quality of the graphics is excellent, creating a professional and appealing feel.
The video uses a warm and inviting tone to show how Firebase can help developers build and scale apps that people rely on. The visual style is engaging and informative, and it effectively communicates the value of Firebase to the target audience. The video encourages the developer community to subscribe to the Firebase channel for updates, and the graphics and design clearly reflect that goal.
This animated video is a brilliant example of how to use simple graphics to explain complex ideas. It's designed to attract education providers, showing them how to navigate the digital marketing landscape.
Video Design - The video uses a maze metaphor to illustrate the challenges faced by education providers in today's digital world. Bright colors and clear visual storytelling make the message easy to understand.
The video's light and friendly tone invites viewers to learn how the institute can help them succeed. It's a great example of Animated Video for Small Business that can be used to attract new customers and partners.
FAQ
How can animated business videos help me explain my complex product simply?
Animated business videos translate complex products into clear, concise narratives, boosting audience comprehension and engagement.
What are the different styles of animated business videos?
Diverse animation styles cater to various needs, from minimalist 2D motion graphics for explainer videos to immersive 3D for product demos.
How long does it typically take to create an animated business video?
Typical production timelines range from 3-8 weeks, influenced by project scope, complexity, and revisions.
What are the key benefits of using animated business videos for marketing?
Animated business videos enhance marketing efforts by boosting engagement, simplifying complex topics, and improving brand recall across platforms.
How can I ensure the animated video style aligns with my brand identity?
Ensure brand consistency by aligning the video's style, tone, and visuals with established brand guidelines and existing assets.
How can I adapt an existing animated video template to fit my specific needs?
Adapting existing templates offers a cost-effective starting point. Customization ensures the final video aligns perfectly with specific messaging and target audience.
What kind of story should my animated business video tell?
Craft a compelling narrative centered on your audience's needs and how your product/service provides solutions, creating a resonant story.
How can I use animation to highlight the key features and benefits of my product or service?
Leverage animation to dynamically showcase product features and benefits, highlighting key functionalities and advantages through engaging visuals.
What are the best practices for scripting an animated business video?
Effective scripts are concise, engaging, and focused. Prioritize clear messaging and audience relevance.
How can I find a reputable animation studio to work with?
Seek animation studios with proven track records, diverse portfolios, and client testimonials. Request references and case studies.
What kind of input do I need to provide to the animation studio?
Provide comprehensive briefs, detailed product specifications, clear brand guidelines, and any existing assets to facilitate a smooth production process.
What are the different animation techniques used in business videos?
Various animation techniques, including 2D motion graphics, 3D animation, character animation, and whiteboard animation, offer diverse visual storytelling approaches.
How can I use animation to simplify complex data or information?
Simplify complex data and information through animated charts, graphs, and dynamic illustrations, enhancing audience understanding and retention.
How can I use animated videos for internal communication and training?
Animated videos create engaging training materials, simplifying complex procedures and boosting employee engagement through interactive learning experiences.
How can I use animation to create a memorable brand mascot?
Develop a memorable brand mascot using character animation, imbuing your brand with personality and enhancing recognition. Prices for mascot design typically start at $1000.
How to plan and optimize Animated Business Videos?
Visual Simplicity: "Logos should be timeless, memorable, and simple." - Sagi Haviv. Advids embraced this philosophy when designing an animated logo animation for a fashion retail client. By focusing on clean visuals and a memorable color palette, we created a brand asset that seamlessly integrated into their social media campaigns and boosted brand recall among their target demographic of young adults.
Actionable: Prioritize clear, concise visuals to enhance brand recognition and memorability.
Authentic Storytelling: "Storytelling is the most powerful way to put ideas into the world today." - Laura Holloway. Advids leveraged this power for a non-profit client. We crafted an animated video that shared compelling stories of individuals impacted by their work, fostering emotional connection with viewers and driving a 15% increase in donations.
Actionable: Connect with your audience by weaving authentic narratives that resonate emotionally.
Purpose-Driven Creativity: "The science of motivation is a surprisingly young science." - Daniel H. Pink. Advids used this understanding to create an animated recruitment video for a tech company. By showcasing the company's mission and the impact employees could make, we attracted top talent and reduced hiring costs by 10%.
Actionable: Align video content with audience values to inspire action and drive desired outcomes.
Disruptive Innovation: "The innovator's dilemma is real." - Clayton M. Christensen. Advids helped a healthcare client overcome this dilemma by creating an animated video explaining their innovative telemedicine platform. This clear and concise communication helped them overcome initial market resistance and gain early adopters, leading to a 25% increase in patient acquisition.
Actionable: Clearly communicate the value proposition of innovative products or services through video.
Human-Centric Marketing: "Marketing is not about selling, but about serving." - Hermawan Kartajaya. Advids applied this principle for a food and beverage client. We created an animated video series focusing on healthy eating habits, providing valuable content to their target audience of health-conscious consumers and building brand trust, resulting in a 12% increase in sales.
Actionable: Provide value to your audience by creating content that addresses their needs and interests.
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Why Advids for Animated Business Video?
At Advids, we specialize in crafting high-quality, original Animated Business Videos that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation. Trust Advids to help you achieve your business goals with the power of Animated Business Video.
Experience and Expertise:
12+ Years of Proven Success: Over 3400 successful projects across various video formats demonstrate our deep understanding of what makes videos truly effective. We've completed over 315 Animated Business Video projects specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, highlighting our talent, creativity, and unwavering commitment to client satisfaction.
The Advids Animated Business Video Advantage:
Customized Animated Business Video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated Business Video style, to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your Animated Business Video. Cutting-Edge Animated Business Video Technology: We utilize industry-leading software and techniques to ensure your Animated Business Videos are visually stunning and leave a lasting impression.
Partnership and Communication:
Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is accurately realized in the final Animated Business Video. Your active involvement is key to our process. Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Business Videos.
Ready to unlock the potential of Animated Business Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Business Video?
An Animated Business Video is a short, engaging video that uses animation to communicate a message, explain a concept, or tell a story related to your business. These videos can incorporate various elements, including voiceovers, music, sound effects, and text, to create a dynamic and informative experience for viewers.
Animated Business Videos can be used for a variety of purposes, such as explaining complex products or services, showcasing your brand's personality and values, or creating engaging marketing campaigns. They can also be used for internal training, educational purposes, and much more.
What do top Animated Business Videos have in common?
Character Animation
A captivating way to bring your brand to life.
Motion Graphics
A dynamic way to visually represent data and information.
2D Animation
A versatile style that can be used for a wide range of purposes.
Whiteboard Animation
A simple and effective way to explain complex concepts.
3D Animation
A realistic and immersive way to showcase products and services.
Mixed Media
A creative way to combine different animation styles for a unique look.
Key Considerations
Visual Storytelling
A powerful way to connect with your audience on an emotional level.
Engaging Visuals
A key element in capturing attention and keeping viewers hooked.
Clear Call to Action
A crucial element in driving conversions and encouraging viewers to take action.
Brand Consistency
A key element in building a strong brand identity and fostering recognition.
Targeted Audience
A crucial factor in determining the style and tone of your video.
Relevant Content
A key element in ensuring that your video resonates with your target audience.
What makes Animated Business Videos effective?
Exceptional Animated Business Videos are driven by a design to capture attention and deliver information in a way that resonates with viewers. The effectiveness of these videos lies in their ability to simplify complex concepts, evoke emotions, and create a memorable experience.
Conversational Animated Business Videos aim to create engaging content that feels natural and relatable. They use a combination of visuals, storytelling, and humor to connect with viewers on a personal level. The goal is to make viewers feel like they are having a conversation with a friend, rather than watching a traditional advertisement.
A successful approach to creating effective Animated Business Videos is to focus on the specific needs and interests of your target audience. By tailoring your content to their preferences and understanding their pain points, you can create videos that are more likely to resonate with them and drive desired results.
How long should your Animated Business Video be?
The ideal length for your Animated Business Video is a crucial consideration, as it directly impacts viewer engagement and effectiveness. The goal is to create videos that are concise and informative, while still delivering a compelling message.
A strategic approach to determining the ideal length is to consider the specific purpose of your video and the attention span of your target audience. For example, a short, attention-grabbing video promoting a new product launch might be most effective at 30 seconds or less. On the other hand, an explainer video that delves into the complexities of a new technology might require a longer format, perhaps 2-3 minutes.
Pre-Production Considerations
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
What is the tone and style of your video?
What is the budget for your video?
What is the timeline for your video?
What is the distribution strategy for your video?
How to create Animated Business Videos?
The creation of Animated Business Videos involves a collaborative process that brings together creative talent, technical expertise, and a clear understanding of your business goals. The process typically involves several key stages, from pre-production planning to post-production editing.
A successful approach to creating Animated Business Videos is to start with a clear understanding of your target audience and the message you want to convey. By defining your goals and objectives upfront, you can ensure that your video is aligned with your overall marketing strategy.
Pre-Production
Define your target audience
Develop a clear concept and storyboard
Write a compelling script
Choose the right animation style
Select voiceover talent
Production
Storyboard creation
Character design
Animation production
Sound design
Music composition
Post-Production
Video editing
Color correction
Sound mixing
Adding call to action
Final rendering and distribution
Animated Videos: Boosting Your Product Launch
Animated Business Videos offer a dynamic and engaging way to connect with your audience and achieve your marketing objectives. They go beyond traditional marketing methods by leveraging the power of visuals and Storytelling to leave a lasting impression.
Boosting Brand Awareness
Animation allows you to create memorable content that resonates with your target audience.
Think of a quirky character that embodies your brand or a visually striking animation that explains your unique value proposition.
This helps your brand stand out and be easily recalled.
Driving Conversions
Animated videos can seamlessly integrate calls to action, prompting viewers to take the next step.
Imagine a product Demo Video that ends with a clear button encouraging viewers to visit your website or request a free trial.
Building Stronger Customer Relationships
Animation can be used to educate and inform your audience, fostering trust and loyalty.
For example, an animated video explaining your company's commitment to sustainability can build a positive brand image and strengthen customer relationships.
Enhancing Brand Storytelling
Animation brings your Brand Story to life in a creative and captivating way.
Imagine using animation to visually depict your company's journey from its humble beginnings to its current success, creating an Emotional Connection with your audience.
Animated Videos: Engage Your Audience
Animation leverages dynamic visuals and movement to grab viewers' attention and keep them engaged. Think of a video that starts with a bold, unexpected animation that immediately piques the viewer's curiosity.
Telling a Story:
Animation allows you to craft Compelling Narratives that connect with your audience on an emotional level. Imagine using animation to tell the story of a customer who benefited from your product or service, creating a relatable and engaging experience.
Providing Valuable Information:
Animation can simplify complex concepts and make information more digestible. For example, an animated infographic can present data in a visually appealing and easy-to-understand way, increasing engagement and knowledge retention.
Creating a Sense of Community:
Animation can be used to build a sense of belonging and connection with your audience. Imagine using animation to create a series of videos featuring your customers and their stories, fostering a sense of community around your brand.
Animated Video Styles for Product Launches
These videos simplify complex concepts or processes in a clear and engaging way. They are ideal for introducing new products, services, or ideas to your audience.
Product Demos:
Showcase the features and benefits of your product or service through dynamic visuals and demonstrations. Imagine an animated video that highlights the key features of your software, making it easier for potential customers to understand its value.
Brand Videos:
Tell your brand story and connect with your audience on an emotional level. These videos often focus on your company's mission, values, and unique selling proposition.
Testimonial Videos:
Feature customer Testimonials to Build Trust and credibility. Imagine animating customer quotes and stories, adding a visual element that enhances their impact.
Animated Infographics:
Present data and information in a visually appealing and engaging way. These videos are ideal for sharing research findings, statistics, or complex data sets.
Animated Videos: Fueling Your Sales Funnel
Animated Business Videos can be strategically deployed throughout your sales funnel to engage prospects, nurture leads, and ultimately drive conversions.
Generating Leads:
Use compelling calls to action within your videos to encourage viewers to provide their contact information.
Imagine offering a free resource, such as a guide or checklist, in exchange for contact details, capturing leads directly from your video content.
Nurturing Leads:
Provide valuable information and resources to keep prospects engaged and move them further down the funnel.
Imagine creating a series of Animated Videos that educate prospects about your industry, your product or service, and the benefits of choosing your brand.
Closing Deals:
Use animation to create a persuasive sales pitch that resonates with your prospects and encourages them to make a purchase.
Imagine using animation to tell a story that highlights the emotional benefits of your product or service, making it more appealing to potential customers.
Increasing Customer Lifetime Value:
Use animation to build stronger relationships with your customers and encourage repeat business.
Imagine creating a series of animated videos that provide ongoing support, tips, and resources to your customers, fostering loyalty and increasing their lifetime value.
Elevate Customer Support with Animation
Animated Business Videos can transform your customer support by providing engaging and informative resources that Empower Your Customers and reduce support inquiries.
Product Tutorials
Guide customers through the use of your product or service with step-by-step animated tutorials. Imagine creating a series of short videos that demonstrate how to use specific features of your software, making it easier for customers to get started.
Answering Frequently Asked Questions
Transform your FAQ section into Engaging Animated Videos that address common customer questions. This can reduce the volume of support tickets and improve customer satisfaction.
Explaining Company Policies
Make your company policies more accessible and understandable through animated videos. Imagine using animation to explain your return policy or privacy policy in a clear and concise way.
Offering Troubleshooting Tips
Help customers resolve common problems with animated videos that provide troubleshooting guidance. This can empower customers to solve issues independently, reducing their reliance on your support team.
Boost Sales with Animated Videos
Showcase the benefits of your product or service in a clear and concise way. Imagine using animation to demonstrate how your product solves a specific customer pain point, making its Value Proposition clear.
Building Trust and Credibility:
Animation can create a professional and trustworthy image for your brand. A well-crafted animated video can convey expertise and attention to detail, building confidence in your brand.
Generating Leads:
Use calls to action within your videos to encourage viewers to provide their contact information. Imagine offering a free ebook or webinar in exchange for contact details, capturing leads directly from your video content.
Closing Deals:
Use animation to create a compelling sales pitch that resonates with your prospects. Imagine using animation to tell a story that highlights the emotional benefits of your product or service, making it more appealing to potential customers.
Animated Videos: Your Customer Journey Guide
Animated Business Videos can be strategically integrated into each stage of the customer journey, providing a visually engaging and informative experience that guides users towards conversion.
Visual Representation: Animation can visually represent each stage of the customer journey, from initial awareness to post-purchase engagement. Imagine creating a series of videos that depict the typical customer experience with your brand, making it easier for users to understand how your product or service fits into their lives.
Product Usage Guidance: Illustrate how customers interact with your product, highlighting its functionalities and benefits in a natural context. Imagine using animation to show a customer using your product to solve a problem or achieve a specific goal, demonstrating its value in a relatable way.
Addressing Customer Pain Points: Showcase solutions to common customer pain points during their journey, boosting confidence and encouraging engagement. Imagine using animation to address common concerns or objections that customers may have about your product or service, providing reassurance and building trust.
Lead them through the funnel: Effectively guide your viewers through your marketing funnel, nudging them closer towards your desired outcome. Imagine using animation to create a series of videos that introduce your brand, explain your product or service, and encourage users to take specific actions, such as requesting a demo or making a purchase.
Animated Videos: Your Launch Secret Weapon
Animated Business Videos can elevate your Content Marketing strategy by creating engaging and shareable content that attracts, informs, and converts your target audience.
Creating High-Quality Content:
Animation allows you to create visually appealing and engaging content that stands out from the competition.
Imagine using animation to explain complex topics in a simple and engaging way, making your content more accessible and enjoyable.
Reaching a Wider Audience:
Animated videos are highly shareable on social media and other platforms, allowing you to reach a wider audience and increase your brand's visibility.
Driving Traffic to Your Website:
Use calls to action within your videos to encourage viewers to visit your website and learn more about your product or service.
Imagine including a link to your website in the video description or using an end screen to promote your website.
Generating Leads:
Use animation to create content that is designed to capture leads, such as by offering a free ebook or webinar in exchange for contact details.
Animated Videos: Your Social Media Secret Weapon
Animated Business Videos are a highly effective tool for boosting your social media marketing efforts by creating engaging content that captures attention and drives results.
Increasing Engagement:
Animation creates visually appealing content that is more likely to be watched, shared, and commented on, leading to higher engagement rates on social media.
Imagine creating short, attention-grabbing animated videos that are optimized for each social media platform, maximizing their impact.
Driving Traffic to Your Website:
Use calls to action within your videos to encourage viewers to visit your website and learn more about your product or service.
Imagine including a link to your website in the video description or using an end screen to promote your website.
Generating Leads:
Use animation to create content that is designed to capture leads, such as by offering a free resource or discount in exchange for contact details.
Building Brand Awareness:
Animation creates memorable and engaging content that helps to build Brand Awareness and increase your brand's visibility on social media.
Boosting Email Marketing with Animation
Animated Business Videos can significantly enhance your email marketing campaigns by creating more engaging and interactive experiences for your subscribers.
Increasing Open Rates:
Use animation to create eye-catching subject lines and email previews that are more likely to be clicked on.
Imagine using an animated GIF in your email preview to pique subscribers' curiosity and encourage them to open your email.
Improving Click-Through Rates:
Use animation to create compelling calls to action that are more likely to be clicked on.
Imagine using an animated button or banner within your email to draw attention to your call to action and encourage clicks.
Driving Conversions:
Use animation to create content that is designed to encourage subscribers to take action, such as making a purchase or signing up for a webinar.
Imagine using animation to showcase the benefits of your product or service in a visually engaging way, making it more appealing to subscribers.
Building Stronger Relationships:
Use animation to create content that is personal and engaging, fostering stronger relationships with your subscribers.
Imagine using animation to create a personalized welcome video for new subscribers or to send birthday greetings, building a sense of connection with your audience.
Case Study: How Airbnb Used Video to Drive Growth
Objective: Airbnb, the global online marketplace for lodging, aimed to increase brand awareness and drive bookings through video content.
Strategy: Airbnb launched a series of short-form videos showcasing unique and inspiring travel experiences on their platform. These videos featured diverse destinations, captivating visuals, and authentic stories from real Airbnb hosts and guests.
Execution: The videos were distributed across various platforms, including YouTube, Instagram, and Facebook. Airbnb also partnered with influencers and travel bloggers to promote the content.
Results: The campaign was a resounding success, with videos generating millions of views and driving significant growth in bookings. Airbnb saw a 20% increase in website traffic and a 15% rise in app downloads during the campaign period.
Case Study: How Coca-Cola Fostered Creative Collaboration with Video Content
Objective: Coca-Cola, the iconic beverage company, sought to foster creative collaboration between its internal marketing team and external agencies for video content.
Strategy: Coca-Cola implemented a collaborative video production process that involved regular brainstorming sessions, shared feedback loops, and open communication channels. The company also encouraged its agencies to bring fresh perspectives and innovative ideas to the table.
Execution: Coca-Cola established a dedicated team to manage the video production process, ensuring clear communication and alignment between internal and external stakeholders. The team facilitated regular meetings and workshops to discuss creative concepts and ensure everyone was on the same page.
Results: The collaborative approach resulted in a 15% increase in video content engagement and a 10% improvement in brand sentiment. Coca-Cola also saw a 5% increase in brand awareness due to the fresh and engaging video content.
Case Study: How Spotify Fostered Collaboration Between Creative Teams for Successful Video Campaigns
Objective: Spotify, the global music streaming platform, sought to foster effective collaboration between its internal creative teams and external agencies to develop successful video campaigns.
Strategy: Spotify implemented a collaborative approach to video production, emphasizing:
Clear Communication and Alignment: Establishing clear communication channels and aligning on creative vision and objectives.
Shared Ownership and Accountability: Encouraging shared ownership and accountability among all stakeholders involved in the video production process.
Regular Feedback and Iteration: Providing regular feedback and iterating on creative concepts to ensure alignment and optimize results.
Results: Spotify's collaborative approach to video production resulted in:
Increased Campaign Effectiveness: Highly successful video campaigns that resonated with target audiences and achieved desired outcomes.
Improved Team Morale: A positive and collaborative work environment that fostered creativity and innovation.
Enhanced Brand Storytelling: Compelling video content that effectively communicated Spotify's brand values and resonated with its target audience.
Key Takeaways: Spotify's success highlights the importance of fostering collaboration between creative teams to develop impactful video campaigns that achieve business objectives.
How animated business video examples are curated?
We dove deep into animated business videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated business videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the video's core value message. 7.Brand Integration Determining how seamlessly the video integrates with overall brand strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated business video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
