Picture this: your product, beautifully explained, captivating your audience from the very first glance. What if you could achieve this level of clarity and engagement effortlessly? I am excited; today, in this article, what we're unveiling is the transformative power of animated UI walkthrough videos. We'll explore how these videos can boost understanding, drive engagement, and ultimately, fuel your product's growth. Our journey begins with a look at some compelling statistics that will leave you amazed.
Posts with a video get 10x more engagement than those without video.
Facebook users watch 6 billion minutes of video every day.
Video streaming is estimated to account for 91% of global internet traffic by 2024.
These stats paint a clear picture: video is king, and its reign is only getting stronger. Animated UI walkthroughs capitalize on this trend, offering a dynamic way to showcase your product's value and boost user comprehension. Today, we're diving into over 30 Compelling Animated Ui Walkthrough Video examples that instantly caught our eye and sparked our interest
We love how this OpenText animated UI walkthrough video effortlessly captures the essence of Aviator, a smart chatbot solution. The opening hook, depicting common frustrations with generic chatbots, instantly resonates. We all know the struggle of endless loops and canned responses, so the contrast with Aviators efficient problem-solving capabilities is compelling.
The vibrant animation style, complemented by the smooth UI transitions, makes learning about complex features enjoyable. Its a prime example of how to present technical information in a captivating way. Aviator's ability to integrate seamlessly with existing systems, while ensuring data security, is clearly conveyed. It makes a strong case for a smarter, more secure, and user-friendly ITSM experience.
What We Can Learn
Animate UI transitions smoothly; complex features become easy to grasp, boosting understanding.
360Learning is a learning management system that helps companies create engaging learning experiences for their employees. This video is designed to showcase the benefits of 360Learning's Compliance Training solution, which makes compliance training more engaging and effective.
Video Design - This UI Walkthrough for New Features uses a vibrant color palette and animated graphics to illustrate the problem of traditional compliance training. It starts with animated graphics, such as check marks, a mouse pointer and a large red X, to highlight the common practice of learners simply checking the boxes during training, without really understanding or applying the information. This simple and repetitive animation style creates a dynamic visual, that grabs attention immediately. The video goes on to visually depict the serious consequences that can arise from this behavior. The graphic depicting the dollar signs flowing out of a circle in the center of the screen, with an exclamation mark on a computer and a phone, emphasizes the costly financial repercussions of non-compliant behavior.
The tone of this video is light-hearted but informative, creating a sense of urgency while avoiding a heavy or alarmist message. The visual style of the video uses engaging graphics to communicate the problem of traditional compliance training and the need for a more effective solution. The animation style is simple, repetitive, and uses graphic imagery of real world examples to bring the message to life. The video's overall design clearly conveys the message that compliance training can be better with 360Learning.
Cegid is a software company that offers solutions for retail businesses. This video is designed to showcase Cegid's support for its retail customers. The video focuses on Cegid's commitment to building their skills and making the best use of the software.
Video Design - The video uses simple, clean graphics and a modern flat design style. A bold blue and red color scheme throughout the video makes it feel fresh and contemporary. Animated icons and simple character animations make the video more engaging. The clean and bright graphics are visually effective, and it's a good example of UI Walkthrough for New Features.
The simple visual style of the video effectively communicates the goal of helping retail customers make the most of the software. The tone of the video is informative and friendly. This style emphasizes the ease of use and accessibility of the software for the viewer. The video uses simple animation and graphics to highlight the core features of the solutions and make the information easier to understand.
QuickML is a no-code Machine Learning platform that empowers users to create end-to-end machine learning pipelines with ease. The video is designed to showcase the platform's features and benefits.
Video Design - The video uses a clean and modern design style. It uses white backgrounds and bold, simple fonts to emphasize key information. The use of animated illustrations and a futuristic aesthetic makes the video visually appealing. The Animated UI Walkthrough Video, featuring a digital illustration of a robotic arm, effectively demonstrates the seamless integration of QuickML into an existing system.
The video utilizes a sophisticated visual style, which communicates the idea that QuickML is a powerful and accessible solution for business users. The tone of the video is informative and confident, building trust in QuickML's abilities. This visual style effectively conveys QuickML's capabilities, encouraging viewers to learn more about the platform and its potential for revolutionizing their machine learning approach.
CommentSold is a platform that helps businesses sell products online through various channels like social media and websites. This video is designed to showcase the simplicity of the process and how it helps businesses manage orders efficiently.
Video Design - The video uses a bright and bold color scheme, emphasizing clear and engaging visuals. It's lighthearted and fun, featuring a modern, colorful, and whimsical design, which is a perfect example of a UI Walkthrough Animated Video, using intuitive graphics. This style is achieved by using bright colors like blues, pinks, and oranges, along with simple illustrations and icons that emphasize the user-friendly aspect of the platform.
The video uses a combination of animation and live-action elements. It visually communicates how simple it is for users to start selling, creating a visually compelling experience that appeals to a wide audience, making it both engaging and informative. By focusing on the ease of use and the various features, the video encourages viewers to learn more about the platform and consider using it for their own businesses.
The Animated Ui Walkthrough Video showcases the power of visual storytelling in explaining complex technical topics. We loved how the simple yet dynamic animation brought to life the concept of three-phase power and its advantages. Elaad's video expertly balances information with visual appeal.
The bright color palette and flat animation style contribute to a modern and engaging aesthetic, while the clear explanations of three-phase charging advantages leave a lasting impression. This Animated Ui Walkthrough Video from Elaad is a great reminder that educational content can be both informative and captivating.
What We Can Learn
Bright colors and simple animation make complex topics easy to grasp, boosting viewer understanding.
Were captivated by the innovative way this Back Market video uses the mock iPhone R launch to spotlight the environmental impact of new phones. It masterfully interweaves footage from a staged tech event with scenes of e-waste, immediately grabbing our attention. The unveiling of the refurbished iPhone in a green lockbox, alongside compelling statistics, reinforces the message of sustainability. This makes us love the unexpected twist. The seamless blend of real-world footage and slick visuals, amplified by energetic music, leaves a lasting impression.
The clever use of social media chatter creates a buzz, while the bold billboard placements solidify the message: a truly sustainable phone can only be refurbished. This campaign brilliantly exposes the hypocrisy of new and improved, making us all rethink our consumption habits. Back Market's approach is a stunning example of how creativity and a commitment to sustainability can powerfully reshape the narrative.
What We Can Learn
Surprise viewers with an unexpected twist to boost engagement.
8. Deloitte 3D Animated UI Tour - Inspire future thinking implicitly
The video opens with a compelling scene of a couple asleep in bed, their health and wellness data seamlessly flowing across the screen. We're immediately introduced to the power of a personalized health platform, where insights are gathered even before a day begins. It's a captivating glimpse into the future of healthcare, where data becomes a powerful tool for understanding and managing our well-being.
This Animated UI Walkthrough Video demonstrates how technology can empower us to take control of our health in ways previously impossible. The video's vibrant 3D animation is both informative and engaging, making the complex world of connected healthcare feel accessible and exciting. This video offers a powerful inspiration for anyone creating videos that aim to simplify and clarify complex technological concepts, highlighting the importance of design-driven storytelling.
What We Can Learn
Start with a captivating scene to instantly grab attention and build intrigue.
If you're a developer struggling with the constant challenge of managing passwords and infrastructure credentials, One Password offers a solution. This Animated UI Walkthrough Video showcases One Password Developer Tools, highlighting its ability to streamline workflows and enhance security. The clever visuals depict the complexity of juggling various keys and passwords, then presents One Password as the elegant solution, connecting all devices to a central, secure hub.
What's impressive is how the video uses 3D isometric animation to simplify a complex concept, making it easy to grasp. The UI walkthrough demonstrates key features like SSH key generation and biometric unlock, emphasizing how One Password empowers developers to work more quickly and securely from any device. The call to action, Get started, encourages viewers to explore the benefits of One Password for themselves.
What We Can Learn
Incorporate a personal touch. let your viewers connect with the characters.
The ingenuity of this animated video lies in its ability to communicate scientific complexity with delightful simplicity. We all appreciate the visual journey that seamlessly weaves together DNA, RNA, and proteins, using the engaging metaphor of a cupcake recipe.
The videos focus on different protein outcomes through varied processing underscores the vast potential of PTC's splicing platform. This Animated UI Walkthrough Video showcases how thoughtful design can truly democratize scientific understanding, inspiring us to create equally impactful explainer videos.
What We Can Learn
Simplify complex topics with engaging metaphors, boosting viewer understanding.
The animation is a visual feast, seamlessly guiding us through the transformative power of TeamViewer xPick. We love how the character, Tom, encapsulates the common challenges faced in warehouse management. The 2D motion graphics are sharp and engaging, effectively demonstrating xPick's capabilities.
This animated walkthrough video showcases how xPick streamlines warehouse operations and boosts employee satisfaction. Its clean aesthetic and upbeat music make it a stellar example of a compelling product video. The compelling narrative and clear call to action leave viewers wanting to experience the benefits of xPick for themselves.
What We Can Learn
Craft a character viewers connect with to make your product's benefits feel personal and relatable, boosting engagement.
The refreshing visuals in this CareATC video instantly highlight how engaging healthcare information can be. We love the smart use of 2D elements to present complex data in a simple, memorable way. This design choice amplifies the core message: better health management leads to cost savings, making it undeniably attractive to potential clients.
The ui walkthrough for new features seamlessly integrates into the storyline, showcasing how effortless the software is to use. Its a prime example of how a well-crafted video can transform a technical demo into an inspiring narrative. CareATC's branding shines through, creating a strong sense of trust and innovation.
What We Can Learn
Let your brand personality shine through the animation, fostering trust.
13. CyberArk Best UI Animation Examples - Generate leads effectively
We're captivated by this animated walkthrough video showcasing CyberArk Endpoint Privilege Manager's seamless integration with ServiceNow. It brilliantly captures how EPM empowers users with on-demand privileges while maintaining top-notch security. We love the visual storytelling, particularly the transformation of manual processes into sleek digital workflows.
The minimalist design, punctuated by vibrant animations, immediately draws the viewer in. CyberArk effortlessly demonstrates the value proposition of enhanced security and increased efficiency, making this an exemplary marketing piece for any software company. The concise narrative and clear call to action leave us wanting to explore CyberArk and ServiceNow further.
What We Can Learn
Transform complex processes into simple, engaging animations to boost viewer understanding and drive product interest.
The brilliance of this animated UI walkthrough video is in its ability to convey the complex concept of big data analytics clearly and engagingly. We love the use of the movie-choosing scenario its relatable and perfectly sets the stage for understanding the power of data-driven decision-making. The smooth transitions and modern 3D isometric animations bring the data collection, processing, and insights to life, leaving a lasting impression.
Accentures animated explainer uses a clean and attractive aesthetic. The vibrant colors and upbeat electronic music elevate the video above a typical corporate explanation. The U.S. Census Bureau example provides a real-world application of big data analytics, solidifying the message of efficient resource allocation and informed decision-making.
What We Can Learn
Create a clean, attractive aesthetic to enhance professionalism and viewer satisfaction.
In an era of rapid industrial advancements, we find ourselves captivated by this animated UI video showcasing Comarch Smart Metering for Industry. It brilliantly portrays the all-too-common struggles of manual data collection, from frustrated workers to system errors, with a crisp, modern animation style that resonates with our design sensibilities. The narrative arc is seamless, taking viewers from the problem of factory downtime to the solution, culminating in a simple, yet compelling call to action.
This video elevates the explainer format by visually mapping data flow, highlighting product integration, and emphasizing the tangible benefits of automation and cost savings. The clean UI elements and bold color palette, primarily blue, create a sense of trust and professionalism. We love the way this video demonstrates the power of visual storytelling to simplify complex industrial processes.
What We Can Learn
Animate the "before & after"-it instantly shows the value of your solution.
In today's fast-paced market, understanding trends is critical. We love how this animated UI walkthrough video from SurveyMonkey dynamically showcases its Industry Tracker's ability to capture real-time insights and reveal the €œwhy€ behind market shifts. The video expertly blends clean, modern 2D animation with a dark blue backdrop, creating a visually striking narrative.
From fluctuating graphs to interactive dashboards and AI-powered insights, SurveyMonkey demonstrates the power of their tool with engaging visuals. We appreciate the subtle electronic music and sound effects that enhance the overall viewing experience. The video leaves us feeling confident in SurveyMonkey's capability to provide proprietary insights and fuel our thought leadership.
What We Can Learn
Dynamically show your product's value, sparking curiosity and driving engagement.
This video is a powerful tool for showcasing the platform's value. It's a UI Walkthrough for New Features, designed to help companies save time on common IT activities. The video uses a dark background with white text and blue graphics, creating a modern and professional look.
Video Design - The video uses straightforward animation and transitions, making the content easy to understand. The graphics are clean and well-designed, creating an attractive and visually appealing video.
The design is clean and straightforward, helping to clearly explain the benefits of the platform. The tone is professional and informative, highlighting the value of the platform for businesses.
EasyWP is a WordPress hosting solution that simplifies setting up and managing websites. This video is designed to appeal to individuals intimidated by the technical aspects of WordPress hosting.
Video Design - The video uses a cartoon style to illustrate the concept. A simple, cartoon character interacts with the environment. This style makes the video relatable and approachable, particularly for users unfamiliar with technical jargon. Colorful, geometric shapes and graphics create a visually engaging experience that effectively communicates the product's focus on simplicity.
The bright colors and minimal text keep the video light and fun, aligning with the theme of a user-friendly platform. The overall style conveys a sense of playful simplicity, which is central to the product's brand identity. The video effectively communicates that EasyWP simplifies the WordPress experience and makes it accessible to everyone. This video is a great UI Walkthrough for New Features.
Segment is a powerful tool that helps you track customer interactions across your site and app. The video is designed to help you understand the basic workings of Segment.
Video Design - The video uses a clean and modern visual style, featuring colorful and simple graphics that are easy to follow. Arrows and lines connect the elements of the video, clearly illustrating how the different components of Segment work together.
The video uses a simple narrative that explains how Segment works, starting by showing a customer interacting with an e-commerce site and then following the data as it is tracked by Segment and sent to different destinations. The video effectively communicates the key benefits of using Segment for tracking and sending data, by utilizing simple graphics that create an engaging video for developers. This is a great example of a UI Walkthrough for New Features video.
Track Record Facilities is a web-based platform that helps manage building compliance and condition assessments. It simplifies complex processes and delivers better outcomes.
Video Design - The video uses a vibrant and modern design style, incorporating colorful graphics and animations. It highlights key features using clear visuals and concise text, explaining how the software streamlines workflows and enhances compliance management.
This is a UI Walkthrough for New Features video, showcasing the platform's power and reliability. It uses clean and minimalist graphics, such as icons and lines that connect them, representing data flow and building management. The visuals communicate the objective of the video, which is to show how the platform helps teams manage their compliance and condition assessment processes.
LITEON is a company specializing in smart mobility solutions. This video is designed to showcase the impact of smart cities on economic growth and environmental sustainability.
Video Design - This animated video is a great example of an Animated UI Walkthrough Video. The video design uses a clean and modern style, with simple but effective animation. Bright, bold colors are used throughout, including blues, reds, and yellows, and stand out against the white background. The animation is simple but effective and helps to engage the viewer and communicate the company's message.
The video effectively communicates the importance of smart mobility solutions. The animation and graphics help visualize the potential problems of overcrowded cities and highlight how LITEON's solutions can help solve these issues. The video's upbeat and hopeful tone shows that the company has a positive outlook on the future.
The dynamic visuals in this Ateme+ video immediately grab attention. From the evolving building to the hot air balloon, each scene is designed to captivate the viewer. We all appreciate the clean, minimalist 2D animation style and the way it effectively communicates complex technical concepts.
Ateme+'s commitment to sustainability is also highlighted through the use of solar panel imagery, resonating with environmentally conscious businesses. This UI walkthrough for new features shows the seamless integration and scalability of the platform, empowering businesses to focus on their core operations.
Google is a company that provides search services and many other products to people around the world. This video is designed to explain how Google uses Search Quality Raters to improve their Search engine results.
Video Design - This Animated UI Walkthrough Video uses a combination of simple, clean graphics to illustrate how Google's Search Quality Raters work. Google's logo is colorful and bold, and the design of the animated video is clean and simple, which makes the video easy to understand for any viewer. The use of simple shapes and bright colors creates a fun, engaging video.
The video starts by showing a typical user's experience with the Google Search engine. This helps the viewer visualize how Google is used and how Google is trying to improve it. Google explains how the Search Quality Raters use simple, yet detailed, steps to judge the quality of search results. By showing the process of their raters using an animated walkthrough, the viewer is able to understand the objective of the video. This video has a simple and clean tone, which makes the explanation of a complex topic easier to grasp for any viewer.
PwC's Digital Operations Maturity Assessment is a product that helps organizations understand their digital operations landscape, uncovering opportunities to improve productivity, reduce costs, and drive growth. This product is designed to help organizations gain a clear understanding of their digital operations maturity level, unlocking insights to drive productivity and growth.
Video Design - The video uses simple, bright colors and flat, cartoonish graphics. The use of a simple visual metaphor, safe boxes representing different approaches to digital operations, makes the video engaging and easy to understand. This approach makes the video a good UI Walkthrough for New Features video.
The video's visual design effectively conveys the message that organizations can gain a clear understanding of their digital operations maturity level, unlocking insights to drive productivity and growth. The tone of the video is friendly and informative, making it approachable for a wide audience.
Capital One provides a variety of financial products, and this video is designed to highlight the ease of using their business account to pay vendors.
Video Design - The video uses simple, clean graphics to depict the process of paying vendors. It starts with an animated illustration of a warehouse and a forklift picking up a box. The video then transitions to a close up of a computer screen with a simple user interface, highlighting the features of the business account. This style of animation makes the video engaging and easy to understand, and it's a good example of a Animated UI Walkthrough Video.
The visual style of the video is effective because it communicates the objective of the video in a simple and easy-to-understand manner. The video's straightforward animation and design are consistent with the product's purpose of streamlining payments. This makes the video engaging and easy to understand, while also conveying the simplicity and convenience of paying vendors through Capital One Business accounts.
Shiftgig specializes in connecting businesses with an on-demand workforce through their innovative mobile platform. This technology empowers hourly workers by offering flexibility and choice, while simultaneously providing companies with enhanced business agility.
The video's design style effectively showcases Shiftgig's mobile platform and its benefits for both businesses and workers. The use of clean lines, simple shapes, and a limited color palette creates a visually appealing and easy-to-understand aesthetic. The animated demo video is smooth and engaging, guiding the viewer through the process of using the platform. By focusing on key features such as claiming shifts, managing schedules, and accessing a diverse pool of workers, the video highlights the platform's user-friendly UI and its ability to streamline workforce management.
In conclusion, the Animated UI Walkthrough Video effectively communicates the value proposition of Shiftgig's on-demand workforce platform. The combination of clear visuals, concise messaging, and engaging animation creates a compelling walkthrough that resonates with both businesses and hourly workers.
Hotjar is a platform that helps businesses understand how visitors use their websites. This video is designed to introduce Hotjar Highlights, a new feature that makes it easier to share insights with your team.
Video Design - This Animated UI Walkthrough Video uses a bright, clean color scheme that is consistent with the Hotjar brand. The video focuses on the user interface, using a simple white background to draw attention to the important features. The video does a great job of highlighting the interface elements and functionality using vibrant colors that make the video engaging and visually appealing.
The video animation style and clean graphics are well-suited to communicate the simplicity of this new feature. The video uses a friendly, conversational tone. It explains that sharing Hotjar insights can be a tedious task but with the new highlights feature, you can cut out snippets, save them to Collections, and share them with your team.
Nutrition International is a Canadian organization that provides vitamin A to children in developing countries. This video is designed to highlight how the organization helps children by providing them with vitamin A supplements.
Video Design - This UI Walkthrough for User Interface uses simple animated graphics with bold colors like red, yellow, orange, and a pop of blue to show the impact of vitamin A capsules. This animation style is friendly and appeals to viewers of all ages.
The video utilizes a clear and concise visual style to communicate its message effectively. The bright colors and simple graphics evoke a sense of optimism and hope, while the clear and simple animations reinforce the importance of vitamin A for children. The video's tone is positive and uplifting, suggesting that even a small intervention like providing vitamin A can have a significant impact on the lives of children. This approach is very effective in engaging viewers and encouraging them to learn more about the organization's work.
Coinbase is committed to making financial tools accessible to everyone with a mobile phone. This video educates users on how Celo Dollars work and helps them earn CELO through Coinbase Earn.
Video Design - The video uses bright colors, simple graphics, and concise animations to effectively communicate the benefits of the Celo platform. The video's visual design is simple and clean, allowing for the information to take center stage. This clear and informative visual style makes it a good Animated UI Walkthrough Video.
The video effectively uses a visually stimulating approach to bring to life the benefits of Celo Dollars. The animated graphics, including a simple, but engaging visual representation of how Celo works, provide a clear and concise explanation of the platform and its benefits. The bright color palette creates an energetic and optimistic tone, reinforcing the message of financial empowerment.
Bugcrowd Attack Surface Management helps businesses find, prioritize, and action vulnerabilities in their attack surface. This is a great concept for a UI Walkthrough Video, as it allows you to visually demonstrate the product's features and benefits.
Video Design - The video starts with a simple and clean illustration of a building connected to multiple external networks. Each connection is illustrated with a padlock symbol, representing a potential point of vulnerability. These symbols are then animated to reveal a network of hackers. This is a powerful visual metaphor that effectively communicates the concept of attack surface and how the product can help businesses defend their network.
The video's tone is informative and engaging. The visual style, along with the use of animations, is very effective at illustrating the complex topic of attack surface management. The video uses simple and clean illustrations, along with animations to provide viewers with a clear understanding of the product.
FAQ
How can an animated UI walkthrough video help showcase my product's features and benefits?
Animated UI walkthroughs dynamically showcase product features and benefits, enhancing user understanding and engagement.
What are the different styles of animated UI walkthrough videos (e.g., 2D, 3D, motion graphics)?
Different styles cater to various aesthetics:
* 2D animation: Clean, modern look.
* 3D animation: Immersive product views.
* Motion graphics: Engaging data visuals.
How much does it typically cost to produce a professional animated UI walkthrough video, considering different factors like length and complexity?
Professional UI walkthroughs range from $1,000 for basic to $6,000+ for complex visualizations.
What is the typical production timeline for an animated UI walkthrough video, from initial concept to final delivery?
Typical production takes 3-8 weeks, with rush options available.
How can I effectively use my existing marketing assets (e.g., brand guidelines, product screenshots) in the creation of an animated UI walkthrough video?
Leverage existing brand guidelines and product screenshots for visual consistency and accuracy.
What are the key benefits of using animation in a UI walkthrough video compared to other formats like live-action demonstrations?
Animation offers greater control, simplifying complex concepts and highlighting features more effectively than live action.
How can I find and select a reputable video production company or freelancer specializing in animated UI walkthrough videos?
Look for proven experience, client testimonials, and a collaborative approach when selecting a production partner.
What are the best practices for scripting an engaging and informative animated UI walkthrough video that effectively communicates the value proposition of my product?
Effective scripts use clear messaging and storytelling to highlight key benefits and value proposition.
How can I ensure my animated UI walkthrough video is accessible to a wider audience, including those with disabilities?
Incorporate captions and audio descriptions for accessibility.
What is the ideal length for an animated UI walkthrough video to maintain viewer engagement and effectively convey the necessary information?
Aim for 60 seconds to 5 minutes to balance engagement and information.
How can I use an animated UI walkthrough video to simplify the explanation of complex product features or functionalities?
Simplify complex features with visual breakdowns, demos, and interactive elements.
What are the best practices for using voiceovers and background music in animated UI walkthrough videos to enhance the overall viewing experience?
Use voiceovers for context and music to enhance mood.
How can I adapt an existing animated UI walkthrough video template or example to fit my specific brand aesthetic and product messaging?
Adapt templates by customizing visuals, animations, and messaging to fit your brand.
What are some common mistakes to avoid during the pre-production and production phases of creating an animated UI walkthrough video?
Avoid unclear objectives, poor scripting, and inadequate feedback.
How can I incorporate user feedback and insights into the development of my animated UI walkthrough video to ensure it effectively addresses their needs and pain points?
Integrate user feedback through iterative reviews to address user needs.
How to plan and optimize Animated Ui Walkthrough Videos?
Visual Storytelling: "The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon." - Brandon Sanderson. Advids applies this to visuals. For a healthcare client, we crafted an animated UI walkthrough video that didn't just explain features, but presented a narrative of patient empowerment, leading to increased app downloads and positive patient reviews.
Actionable: Engage viewers by posing thought-provoking questions through visuals.
Targeted Messaging: "Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value." - Philip Kotler. Advids aligns with this customer-centric view. For an e-commerce client, we tailored the animated UI walkthrough to specific customer segments, highlighting relevant features and benefits, resulting in a significant lift in sales conversions.
Actionable: Segment audience and tailor messaging for enhanced conversion rates.
Intuitive Design: "Resonance is created when the presenter and the audience connect at a human level." - Nancy Duarte. Advids prioritizes this connection. For a productivity app client, we focused on clear, concise animations that mirrored natural user flow, leading to a decrease in customer support inquiries and increased user satisfaction.
Actionable: Design intuitive user experiences that minimize friction and maximize clarity.
Value-Driven Communication: "Price is what you pay. Value is what you get." - Madhavan Ramanujam. Advids emphasizes value in our videos. For a financial services client, we showcased the ROI of their platform through an animated UI walkthrough, focusing on how it solved specific customer problems, resulting in a surge in qualified leads.
Actionable: Communicate product value by highlighting solutions to customer problems.
Iterative Improvement: "Design is an iterative process. You have to experiment to get it right." - Morgan Norman. Advids champions this philosophy. For a gaming client, we A/B tested different animation styles and calls to action in their UI walkthrough, leading to a significant increase in in-app purchases and player engagement.
Actionable: Continuously test and refine design elements to optimize performance.
Why Advids for Animated Ui Walkthrough Video?
At Advids, we specialize in crafting high-quality, original Animated UI Walkthrough Videos that elevate your brand and drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into a compelling and effective animation that showcases your UI/UX flawlessly.
Unlocking the Potential of Animated UI Walkthrough Videos:
Customized Animated UI Walkthrough Video Solutions: We tailor each project to your specific needs, whether you're showcasing a new app, explaining complex features, or onboarding users. Our solutions are designed to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: We craft engaging narratives that captivate viewers and clearly demonstrate the value of your UI/UX. Our skilled animators and storytellers bring your interface to life, making it easy for users to understand and appreciate its functionality. Cutting-Edge Animated UI Walkthrough Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact. From smooth transitions to dynamic visuals, we ensure your UI walkthrough is both informative and engaging.
Advids: Your Trusted Partner in Animation:
12+ Years of Proven Success: With over 3400 successful projects across various animation styles, we possess a deep understanding of what makes a video truly effective. We've completed over 230 Animated UI Walkthrough Videos specifically. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling animation. We understand the nuances of diverse industries and tailor our approach accordingly. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and work closely with you throughout the entire process.
A Collaborative Approach to Animation:
Collaborative Process: From initial concept to final delivery, we maintain open communication and collaboration. Your input is invaluable, and we ensure your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated UI Walkthrough Videos that achieve your business objectives.
Ready to unlock the potential of Animated UI Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Ui Walkthrough Video?
An animated UI walkthrough video is a visual guide that takes viewers through the interface of a product or software. It uses animation, motion graphics, and voiceover narration to demonstrate how the product works and highlight its key features. These videos are often used for product demos, tutorials, and onboarding new users.
Animated UI walkthrough videos are versatile tools that can be used for a variety of purposes. They can be used to introduce new products, explain complex features, or provide step-by-step instructions for using a product. They can also be used to create engaging marketing materials or to provide customer support.
What do top Animated Ui Walkthrough Videos have in common?
Screen Recording
A clear visual representation of the product's interface.
Motion Graphics
Visually engaging and dynamic elements that enhance the video's appeal.
Animated Transitions
Smooth transitions between scenes that create a seamless viewing experience.
Visual Storytelling
A compelling narrative that captures attention and conveys the product's value.
User Interface Focus
A clear emphasis on the product's interface and its key features.
Call to Action
A clear and concise prompt that encourages viewers to take the next step.
Visual Hierarchy
A well-structured visual design that guides viewers' attention to important elements.
Interactive Elements
Clickable hotspots or other interactive elements that encourage engagement.
Data Visualization
Charts, graphs, or other visual representations of data to demonstrate the product's impact.
User Persona Focus
A relatable character or persona that represents the target audience.
Real-World Examples
Practical demonstrations of how the product can be used in real-world scenarios.
Brand Consistency
A cohesive visual style that aligns with the brand's identity.
What makes Animated Ui Walkthrough Video effective?
Exceptional Animated UI Walkthrough Videos are driven by a clear understanding of the target audience and their needs. They aim to make complex information accessible and engaging, fostering a positive user experience.
Conversational Animated UI Walkthrough Videos are designed to create engaging narratives that resonate with viewers. They use storytelling techniques to connect with the audience on an emotional level, making the information more memorable and impactful.
Methods for creating effective Animated UI Walkthrough Videos include using clear and concise language, incorporating visual aids, and demonstrating real-world applications. These techniques lead to a more engaging and informative experience for viewers, ultimately contributing to a positive perception of the product.
How long should your Animated Ui Walkthrough Video be?
Ideal Animated UI Walkthrough Videos are designed to be concise and focused, delivering the key information in a timely manner. The length should be determined by the specific purpose and target audience of the video.
Methods for determining the ideal length include considering:
The complexity of the product
The target audience's attention span
The desired outcome of the video
A short, focused video might be appropriate for a product demo, while a longer, more detailed video might be better suited for a comprehensive tutorial.
Pre Production Considerations
What is the primary goal of the video?
What specific features or functionalities will be highlighted?
What is the target audience's level of understanding?
What is the desired length of the video?
What is the budget for the video?
What is the timeline for the video?
What is the call to action for the video?
How to create Animated Ui Walkthrough Videos?
Creating effective Animated UI Walkthrough Videos involves a systematic process that ensures a high-quality and engaging final product. The creation process involves planning, scripting, designing, animating, and editing.
Methods for Creating Animated UI Walkthrough Videos
Methods for creating Animated UI Walkthrough Videos include using a storyboard to visualize the video's flow, writing a clear and concise script, and selecting an appropriate animation style. These steps ensure that the video is well-structured, visually appealing, and effectively conveys the desired message.
Pre Production
Define the video's purpose
Identify the target audience
Develop a storyboard
Write a script
Choose an animation style
Production
Design the video's visuals
Animate the video's elements
Record the voiceover
Add sound effects and music
Edit the video
Unlocking UI Walkthrough Video Power
For in-depth product demonstrations, opt for detailed walkthroughs using screen capture with voiceover. Highlight key features with zoom-ins, annotations, and clear explanations of their functionality. Consider breaking down complex processes into shorter, focused videos for easier consumption.
New Feature Spotlights
When introducing new features, create concise, visually-driven videos that emphasize their value proposition. Use eye-catching animations and concise Messaging to quickly convey the benefits of the new additions.
User Onboarding
Simplify the onboarding experience with welcoming and streamlined videos. Guide new users through initial setup, core functionalities, and essential navigation, ensuring a smooth transition into active usage.
Marketing Campaigns
Capture attention and generate interest with short, captivating explainer videos. Highlight your product's unique selling points and benefits using a compelling narrative and visually engaging animations.
Customer Support
Empower users to solve common issues independently with a library of targeted tutorial videos. Address specific pain points with clear, step-by-step instructions and visual demonstrations.
Customer Journey: Animated UI Walkthroughs
Animated UI walkthrough videos can be strategically integrated into various stages of the customer journey to enhance engagement and drive desired outcomes.
Product Discovery and Awareness
Introduce your product to potential customers through short, visually Engaging Videos on social media or your landing page.
Showcase its capabilities and benefits in a captivating way to pique their interest.
Onboarding and Product Adoption
Guide new users through the initial setup process with a series of short, focused videos.
Demonstrate core features and functionalities, ensuring a smooth transition into active usage and fostering product adoption.
Customer Support and Troubleshooting
Empower users to resolve common issues independently with a library of targeted tutorial videos.
Provide clear, visual solutions to specific problems, reducing support tickets and fostering user confidence.
Use videos in sales presentations, email campaigns, and social media advertising to Drive Conversions and boost sales.
Customer Retention and Loyalty
Reinforce the product's value and demonstrate new features or use cases through engaging video content.
Encourage continued engagement and reduce churn by keeping users informed and excited about your product.
Crafting Compelling UI Walkthrough Narratives
Ideal for Product Demos and tutorials, this approach presents information in a chronological, step-by-step manner. It ensures clarity and ease of understanding, guiding viewers through a logical sequence of actions.
Non-Linear Narrative:
Suitable for showcasing a range of features or use cases, this style allows viewers to choose their own path. They can explore content that's most relevant to them, creating a more interactive and personalized experience.
Storytelling Narrative:
By weaving a compelling story that resonates with viewers emotionally, this approach can effectively communicate your brand's values and build a stronger connection with your audience. For example, you could use a character who faces a challenge and finds a solution through your product.
Problem-Solution Narrative:
This approach is particularly effective for showcasing the product's benefits by presenting a common problem and demonstrating how the product provides a solution. Start with a relatable user frustration and then clearly demonstrate how your product resolves it.
Unlocking Video Success Metrics
Monitor the number of views, average watch time, and completion rate to gauge overall reach and audience engagement. A high completion rate indicates that viewers find the video valuable and engaging.
Engagement:
Track likes, shares, comments, and click-through rates on calls to action to measure the level of audience interaction and interest. High engagement suggests that the video is resonating with viewers and prompting them to take action.
Conversions:
Measure the number of leads generated, sales made, or product sign-ups directly attributed to the video to assess its impact on business goals. This helps you understand the video's effectiveness in driving desired outcomes.
Customer Satisfaction:
Gather feedback through surveys or polls to understand viewer satisfaction with the video's clarity, helpfulness, and overall effectiveness. This provides valuable insights for improving future videos.
Hook Your Audience: Crafting Compelling Video Openings
Pique viewers' curiosity by posing a relatable question that encourages them to seek answers within your video. For example, if your product helps users save time, you could start with a question like Tired of spending hours on tedious tasks?
Show a Problem:
Instantly connect with viewers by highlighting a common pain point they experience. This establishes the relevance of your product as a potential solution. Visually depict a frustrated user struggling with a task that your product can solve.
Use a Surprising Statistic:
Grab attention and emphasize the importance of your product by presenting a powerful, unexpected statistic related to your industry or target audience. This can Create a Sense of Urgency and highlight the need for a solution.
Show a Captivating Visual:
Instantly draw viewers in with eye-catching visuals or animations that create intrigue and a desire to see more. Use vibrant colors, dynamic motion graphics, or a unique visual style to make your video stand out.
Crafting B2B Video Magic
B2B audiences are driven by logic, efficiency, and tangible results. Your animated UI walkthrough video should reflect these priorities to resonate with their decision-making process.
Focus on Business Value:
Clearly articulate how your product addresses specific business needs, such as improving efficiency, streamlining workflows, or increasing revenue.
Use language that resonates with business professionals and focuses on measurable outcomes.
Use Professional Visuals:
Employ high-quality animation, a clean and modern design aesthetic, and a sophisticated color palette to convey credibility and professionalism.
Avoid overly playful or cartoonish visuals that may not be perceived as serious.
Include Data and Statistics:
Back up your claims with compelling data points and real-world statistics to demonstrate the tangible benefits and ROI of your product.
Use charts and graphs to visualize key performance indicators and demonstrate the impact of your solution.
Target Decision-Makers:
Tailor your messaging and visuals to resonate with the needs and priorities of key decision-makers, focusing on strategic value and long-term impact.
Highlight how your product can help them achieve their business goals and contribute to their overall success.
Onboarding Success with Animated Walkthroughs
Provide clear, step-by-step instructions for setting up accounts, configuring settings, and completing any necessary initial actions. Use screen recordings with voiceover to demonstrate the process visually.
Demonstrate Key Features:
Showcase the most valuable features and functionalities of your product, emphasizing their benefits and how they address specific user needs. Use animations and visual aids to make the information more engaging and memorable.
Highlight Value Proposition:
Reinforce the reasons why users chose your product by clearly articulating its unique value proposition and how it solves their problems. Remind them of the benefits they can expect to experience.
Encourage Engagement:
Incorporate interactive elements, such as clickable hotspots to reveal additional information or branching paths to cater to different user needs. This encourages active participation and exploration within the video.
Solve Customer Problems with Video
Conduct thorough research to understand the challenges and frustrations your customers commonly face when using your product.
Analyze support tickets, customer feedback, and online reviews to identify recurring issues.
Provide Solutions:
Clearly demonstrate how your product directly addresses these pain points, showcasing specific features or workflows that provide solutions.
Use screen recordings and animations to visually illustrate how the product solves the problem.
Offer Support:
Include clear contact information, links to help documentation, or direct viewers to your support channels for further assistance.
Let customers know that you are there to help them if they encounter any difficulties.
Gather Feedback:
Encourage viewers to provide feedback on the video's helpfulness and suggest areas for improvement, demonstrating your commitment to continuous improvement.
Use in-app surveys or feedback forms to collect valuable insights.
Crafting Captivating UI Walkthrough Videos
Prioritize high-quality animation, a visually appealing design aesthetic, and a cohesive color palette to create an engaging and professional viewing experience.
Use smooth transitions, vibrant colors, and a consistent brand style.
Clear Narration:
Employ a professional voiceover artist and craft a clear, concise script that effectively conveys information and guides viewers through the walkthrough.
Ensure the narration is engaging and easy to understand.
Engaging Storytelling:
Craft a compelling narrative that captures attention, maintains interest, and connects with viewers on an emotional level, making the information more memorable.
Use character animation or a narrative arc to create a more engaging story.
Call to Action:
Include a clear and Compelling Call to Action that encourages viewers to take the next step, whether it's visiting your website, signing up for a trial, or making a purchase.
Make it easy for viewers to take the desired action.
Product Feature Education: Animated Walkthroughs
Simplify intricate features and functionalities into easily understandable explanations, using clear language and relatable examples.
Avoid using technical jargon that may confuse viewers.
Use Visual Aids
Employ animations, screen recordings, diagrams, and other visual aids to illustrate key features and make the information more engaging and memorable.
Show, don't just tell, how the product works.
Provide Examples
Showcase real-world use cases and practical examples to demonstrate how the product can be used to solve specific problems or achieve desired outcomes.
Help viewers visualize how the product can benefit them.
Offer Additional Resources
Include links to documentation, tutorials, knowledge bases, or support articles to provide viewers with additional avenues for learning and exploration.
Empower them to learn more at their own pace.
Case Study: Duolingo's Animated Content for User Retention
Objective: Duolingo aimed to increase user retention and encourage repeat engagement with their language learning app.
Solution: Duolingo incorporated Animated Characters and interactive elements into their learning modules, making the learning process more engaging and enjoyable.
Results: The use of animated content resulted in a significant increase in user retention and engagement.
Daily Active Users: Duolingo saw a 15% increase in daily active users after implementing animated content.
User Retention: The company experienced a 10% increase in user retention rates.
Key Takeaways: Animated content can effectively enhance user engagement and retention, particularly in educational applications.
Case Study: Shopify's Animated Calls to Action
Objective:
Shopify aimed to increase conversion rates by making their calls to action more prominent and engaging.
Solution:
Shopify implemented Animated Calls to action, such as buttons that pulsate or change color when hovered over. This made the calls to action more visually appealing and encouraged users to take action.
Results:
The use of Animated Calls to action resulted in a significant increase in conversion rates.
Conversion Rate: Shopify saw a 5% increase in conversion rates after implementing Animated Calls to action.
Click-Through Rate: The click-through rate for calls to action increased by 10%.
Key Takeaways:
Animated Calls to action can effectively increase conversion rates by making them more prominent and engaging.
Case Study: LinkedIn's Animated Flowcharts for Customer Journey Mapping
Objective: LinkedIn wanted to visualize the user experience and identify potential pain points in their customer journey.
Solution: LinkedIn created Animated Flowcharts that visually represented the different stages of the user journey, from account creation to job searching. These flowcharts helped identify areas where the user experience could be improved.
Results: The use of Animated Flowcharts provided valuable insights into the user experience and helped LinkedIn identify areas for improvement.
User Feedback: User feedback surveys indicated a 10% increase in satisfaction with the overall user experience after implementing changes based on the Animated Flowcharts.
Conversion Rate: LinkedIn saw a 5% increase in conversion rates for job applications after optimizing the user journey based on the insights gained from the Animated Flowcharts.
Key Takeaways:Animated Flowcharts can be a powerful tool for visualizing the customer journey and identifying areas for improvement.
How animated UI walkthrough video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to UI/UX walkthrough. 7.Brand Alignment Determining video alignment with brand message, identity, and UI design principles. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
