Video Creation Service

30 User-Centric Animated Walkthrough Video Examples For Improved User Experience

Orko Roy
Last updated
Nov. 12, 2024

Have you ever wished you could instantly connect with your audience, making your message unforgettable? I am here today to show you how. In this article, what we'll explore is the transformative power of animated walkthrough videos. We'll uncover how these videos can dramatically improve communication, boost engagement, and ultimately drive growth. Our journey begins with some astonishing statistics that will leave you amazed.


  • 60% of short-form videos are watched for 41% to 80% of their length. - Khris Steven, Founder, KhrisDigital
  • Facebook sees over 8 billion video views daily.
  • Video streaming is estimated to account for 91% of global internet traffic by 2024.

  • These stats paint a clear picture: video is king, and engagement is the crown jewel. Animated walkthrough videos offer a dynamic way to capitalize on this trend, transforming complex processes into digestible, engaging narratives. In this article, we're highlighting 30 Impactful Animated Walkthrough Video examples that immediately captivated us and inspired our curiosity

    Animated Walkthrough Video Examples

    1. Bugcrowd

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    Duration : 1 minute and 5 seconds

    This video walkthrough brilliantly depicts cybersecurity challenges, showcasing vulnerable server assets under hacker threat. Its sleek animation makes complex security concepts incredibly accessible, leaving viewers captivated.

    Attack Surface Management isnt merely software; its compelling narrative reclaims control. Features like contextual intelligence shine, highlighting human ingenuity in vulnerability discovery.

    It inspires innovative security strategies, empowering defenders to proactively identify threats. Ultimately, it's a powerful tool for rethinking our approach to digital security.

    What We Can Learn
    Keep it short and sweet; attention spans are short; get to the point.

    2. CyberArk 2D Animated Showcase

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    Duration : 1 minute and 47 seconds

    Blend's video walkthrough is stunning, showcasing a modern 2D animation style. Its compelling narrative powerfully advocates for a digital mortgage experience, crucial for today's market.

    Customer convenience, loan team efficiency€”these are central themes, resonating deeply. The video brilliantly illustrates how Blend streamlines every stage, from application to closing.

    It's revolutionary, transforming lending with faster, more satisfying experiences. This video walkthrough sets new standards for marketing excellence.

    What We Can Learn
    Focus on the "aha!" moment-the point where viewers grasp the value, leading to engagement.

    3. OccuTrack 2D Animated Walkthrough Video - Explain benefits subtly

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    Duration : 2 minutes and 2 seconds

    The simplicity of this Animated Walkthrough Video truly shines through. The video utilizes a clear, engaging approach, breaking down a complex medical topic into easily digestible information. The visual style is both playful and informative, drawing viewers in with bright, modern illustrations that effectively communicate the benefits of OccuTrack's technology.

    The video doesn't dwell on the downsides of traditional methods but subtly highlights their shortcomings. The focus is shifted to the ease of use and accessibility of OccuTrack's solution. The animation seamlessly walks viewers through the process, creating a sense of confidence and clarity. The emphasis is on peace of mind, allowing individuals to take control of their eye health without the stress of lengthy clinic visits. This approach is not only effective for communication but also serves as a powerful source of inspiration for viewers.

    What We Can Learn
    Bright visuals and simple steps build trust, leading to more viewers taking action.

    4. KASK Animated Product Walkthrough Video

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    Duration : 1 minute and 7 seconds

    The animated walkthrough video for the KASK Elemento showcases how impactful product videos can be with compelling visuals and concise messaging. We love the way it uses a clean aesthetic, focusing on the helmets elegant lines and sophisticated technology. KASK understands the power of subtly highlighting features like reduced shell thickness and improved aerodynamic performance without relying on flashy graphics.

    The x-ray views demonstrating Multipod technology are visually arresting. This animated walkthrough video captures the attention and inspires interest, illustrating the helmet's value. We have ever seen a more effective showcase of a high-performance product with elegance and finesse.

    What We Can Learn
    Showcase your product's elegance and key features with clean visuals, inspiring viewers to learn more.

    5. Syncsort Minimal Animated Walkthrough Video - Showcase design aesthetics implicitly

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    Duration : 1 minute and 19 seconds

    The impactful opening animation in this Syncsort Animated Walkthrough Video immediately captures our attention, setting the stage for a compelling narrative about data optimization. We love the way vibrant 2D graphics and smooth transitions seamlessly guide us through the core functionalities, making complex concepts easily digestible. The minimal aesthetic and strategic use of brand colors create a polished and professional feel.

    Syncsort's message of simplified data management resonates throughout, highlighting the benefits of their design once, deploy anywhere philosophy. The video effectively showcases how their solutions enhance data availability and accessibility across platforms, empowering businesses with greater agility. The call to action to visit their website encourages further exploration of their offerings.

    What We Can Learn
    Prioritize smooth transitions for effortless comprehension.

    6. Paysend 2D Animated Walkthrough Video

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    Duration : 32 seconds

    We admire how Paysend Enterprise uses animation to showcase its value proposition. The animated walkthrough video effectively communicates the benefits of a centralized platform for seamless global payments, particularly the focus on security and transparent exchange rates. The visuals are striking with a vibrant color palette and modern design.

    The videos simplicity in depicting complex concepts like API integration makes it memorable. We love the way each point is reinforced with clear and concise text, enhancing understanding. Paysend Enterprise leaves a lasting impression by highlighting its solution for expanding business reach, and the call to action prompts immediate engagement.

    What We Can Learn
    A strong call to action after a clear explanation gets viewers to act.

    7. GE Animated Walkthrough Video Example

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    Duration : 1 minute and 51 seconds

    The visual narrative in GEs animated walkthrough video is a masterclass in communicating complex technical information. It immediately grabs attention, showcasing Saudi Arabia's evolving energy landscape with clean visuals. We appreciate the way this video uses simple yet effective 2D animations to highlight the features and benefits of each product. The consistent teal backdrop and strategic use of orange and green accents create a visually harmonious experience, ensuring a clear and memorable message, inspiring similar video creation projects.

    What We Can Learn
    Craft a clear narrative arc. viewers should feel a satisfying resolution.

    8. AdHive Simple Animated Walkthrough Video

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    Duration : 1 minute and 7 seconds

    This video walkthrough masterfully explains influencer marketing complexities, tackling tedious negotiations with innovative solutions. Clever visual metaphors, such as robot handshakes, brilliantly illustrate platform automation, making complex processes easily digestible.

    User-friendly interface mockups are exceptionally clear, appealing to both marketing veterans and newcomers. Its intuitive design ensures seamless navigation, showcasing product value effectively.

    Ultimately, this video walkthrough is superb example of how effective visual communication can clearly convey complex software functionality. It's a must-see for anyone creating marketing videos.

    What We Can Learn
    Illustrate the "before & after" of using your product, showcasing its value instantly.

    9. Microsoft Minimal Motion Walkthrough Video

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    Duration : 2 minutes and 12 seconds

    In this Microsoft animated walkthrough video, we discover the remarkable benefits of Marketplace Rewards. We are drawn to the vibrant color palette and the clean aesthetic, making complex information instantly accessible. The upbeat music and dynamic animations create a sense of excitement.

    The video effectively showcases Partner Center navigation, demonstrating its ease of use for SaaS providers. We all understand the importance of targeted marketing, and this video masterfully displays Microsoft's resources. From automated benefits to dedicated marketing support, its a game-changer for any business wanting to amplify its reach.

    What We Can Learn
    Clear visuals make complex software easy to understand, boosting viewer confidence.

    10. Dun & Bradstreet Minimal Motion Graphics Video - Showcase design aesthetics implicitly

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    Duration : 1 minute and 47 seconds

    This video walkthrough masterfully tackles data management complexities. It immediately grabs business leaders attention by showcasing frustrating data silo realities, powerfully resonating with their pain points.

    Using cityscapes evolving from chaos to order, it visually demonstrates unified data strategies impact. Its smooth transitions, clean aesthetic, provide clear understanding of single source of truth benefits.

    Dun & Bradstreet's approach is genuinely inspiring. It connects with viewers through relatable challenges, motivating action with compelling solutions for growth efficiency.

    What We Can Learn
    Relatable visuals boost understanding and inspire action.

    11. Strata Minimal Animated Walkthrough Video

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    Duration : 2 minutes and 25 seconds

    We admire how this walkthrough animated video breaks down the complex concept of flexible security consumption into easily digestible visuals. The use of isometric 3D graphics and subtle animations seamlessly guides viewers through the benefits of Palo Alto Networks' innovative credit-based system, replacing cumbersome licensing models. The video perfectly balances clarity and visual appeal, making it an inspiring example for those seeking to showcase intricate software solutions.

    This production masterfully demonstrates the power of visual storytelling to elevate a brand message. By directly addressing customer pain points, the video builds a compelling case for Strata's flexible approach to firewall allocation and à la carte services. We love the sleek aesthetic and clear, concise information delivery, effectively positioning Strata as a leading force in cloud security solutions.

    What We Can Learn
    Deliver concise information, making your video easy to follow and remember.

    12. Alteryx

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    Duration : 48 seconds

    The energy of this video is infectious, immediately drawing the viewer in with the fast-paced world of Formula 1. We have ever seen such a concise and effective demonstration of how data analytics can drive real-world results. Alteryx's capabilities are showcased beautifully, seamlessly integrated with the high-octane action of McLaren's racing team. The video expertly balances technical details with compelling visuals, leaving the viewer wanting to learn more about the potential of data-driven decision-making.

    What We Can Learn
    Create a video that's both informative and entertaining, sparking curiosity and driving conversions.

    13. Cisco

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    Duration : 1 minute and 1 second

    In this compelling walkthrough animated video, we celebrate Cisco's human-centric approach to healthcare innovation. The 2D animation skillfully depicts how Cisco connects people, technology, and healthcare for a healthier future. We love the clean visual style, the limited color palette, and the smooth transitions, making complex concepts easily digestible.

    The upbeat background music complements the video's optimistic message, further enhancing its appeal. This video demonstrates Cisco's vision of a connected, secure, sustainable, and equitable healthcare system. It's an inspiring example of how animation can effectively communicate complex ideas with visual clarity and emotional resonance.

    What We Can Learn
    Let the animation tell the story; less is often more.

    14. Atlas Copco

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    Duration : 1 minute and 57 seconds

    Atlas Copco is an industrial equipment manufacturer that creates innovative solutions for a variety of industries, including manufacturing. This video is designed to showcase their PF6 FlexSystem, a flexible and compact control system for fastening applications.

    Video Design - This is an Animated Demo Walkthrough Video which clearly illustrates the functionality of the PF6 FlexSystem. The video features 3D animations of the control system, including a robot arm, multi-fixture spindles, and a power head. The use of clear graphics and labels for each component helps to communicate the system's design and operation in a concise and engaging way.

    The design style reflects Atlas Copco's overall brand identity, which prioritizes visual clarity and technical detail. The video utilizes a minimal, clean aesthetic with a white background and clear outlines. The animations are smooth and realistic, creating a professional and polished look that reinforces Atlas Copco's reputation for high-quality industrial equipment. The use of close-ups and detailed views of the various system components helps to highlight their key features and benefits. The video is concise and focused on clearly communicating how the PF6 FlexSystem works, which aligns with the company's focus on providing practical and efficient solutions. This design approach effectively communicates the functionality and benefits of the PF6 FlexSystem while also reflecting the brand's commitment to technical precision and innovation.

    15. PointClickCare

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    Duration : 1 minute and 3 seconds

    PointClickCare Harmony is designed to help Case Managers make the best decisions for outgoing patients. The video is designed to show Case Managers how Harmony can improve their workflow.

    Video Design - This Animated Explanation Walkthrough Video highlights the key benefits of PointClickCare Harmony, focusing on real-time access to network data. It uses simple, bright graphics and clean animations, creating a visually engaging experience for the viewer. The video style prioritizes clear Visual Communication to highlight the benefits of PointClickCare Harmony and effectively communicate its core value proposition.

    The design style of the video uses simple graphics and clean animations to effectively communicate the benefits of the product. This Animated Explanation Walkthrough Video focuses on showing how the product works, using color to help guide the viewer. The simplicity of the design enhances the message that PointClickCare Harmony provides an intuitive and easy-to-use experience for Case Managers. This fosters a feeling of ease and confidence, conveying the message that Harmony can help Case Managers work more effectively and efficiently, leading to better outcomes for patients.

    16. Audaces

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    Duration : 1 minute and 36 seconds

    Audaces Idea is a software solution for fashion designers to create sketches and technical sheets. This video is designed to showcase the features of Audaces Idea.

    Video Design - The video is an Animated Demonstration Walkthrough Video. It features a clean white background and minimalist design, using purple, blue, pink, and white color palettes. It uses smooth animations, minimal text, and visuals to show how easy the software is to use. This video style clearly shows that Audaces Idea is a user-friendly and approachable software.

    The video uses simple graphics to show how the software is used to create sketches of garments. The use of vibrant colors and bold text, creates a sophisticated and professional tone. The graphics show how easy it is to create fashion designs, creating a compelling narrative of a user-friendly platform that makes the complex simple. This helps viewers envision the value of the product and what they can achieve.

    17. EU tax and customs

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    Duration : 1 minute and 44 seconds

    EU tax and customs is a company that wants to raise awareness about VAT carousel fraud. This video is designed to explain the problem of VAT fraud to a wide audience.

    Video Design - This Visual Animated Walkthrough Video starts with a simple animation of the word VAT System crumbling apart, which immediately grabs the viewer's attention. The use of bright colors like yellow and green throughout the video makes it both engaging and easy to watch.

    The video uses simple, easy-to-understand graphics and animations to illustrate the concept of VAT fraud. It also effectively uses a combination of text and visuals to guide the viewer through the process of fraud. These design elements clearly convey the message of the video which is that VAT fraud is a serious problem that can have a negative impact on society. The tone of the video is serious and informative. The video uses a combination of factual information and storytelling to raise awareness about the issue and make the message relatable.

    18. TravelBank

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    Duration : 1 minute and 16 seconds

    TravelBank is an all-in-one travel and expense management solution. This video is designed to showcase the benefits of TravelBank, highlighting its ability to streamline expense management and simplify travel.

    Video Design - TravelBank utilizes a clean, modern, and minimalist Animated Process Explainer Video to illustrate its services. The video features a vibrant color palette, incorporating a soft blue for the main logo and the brand identity. It employs a combination of simple, flat illustrations and a clean, white background, resulting in a polished and professional look.

    The video uses animation to visually depict the problem, the solution, and the outcome of using TravelBank. This animation focuses on depicting the journey of expense management from a complicated multi-step process, to an intuitive, simple solution with one click. The video utilizes a clean, minimalist style to emphasize clarity and simplicity. The tone of the video is upbeat and positive, reassuring viewers that TravelBank can help them gain control of their cash flow and spending.

    19. PwC

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    Duration : 1 minute and 45 seconds

    PwC's Pillar Two Engine is a cloud-based engine for quantifying the impact of Pillar Two. The video is designed to introduce the tool, its features and functionality, and its use for compliance.

    Video Design - This Animated Workflow Walkthrough Video effectively uses visual metaphors and data visualization to illustrate the concept of Pillar Two. The use of orange pixels, a clean dark background and smooth transitions creates a modern and engaging animation style. The video uses an Animated Workflow Walkthrough Video approach, where a series of screens, data representations and text highlight features and functionalities.

    The video design effectively communicates the complexity of Pillar Two by breaking it down into simple, digestible concepts. The use of animation, data visualization, and a clean design style makes the video easy to understand and enjoyable to watch. The overall tone of the video is clear and concise. It focuses on providing practical information and actionable insights on Pillar Two. The video highlights the importance of understanding the global impact of Pillar Two and the need for a robust solution to manage its compliance.

    20. HP

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    Duration : 1 minute and 14 seconds

    HP creates technology that improves lives. This video is designed to introduce the HP Instant Ink program, a smart printing solution that saves money and ensures you never run out of ink.

    Video Design -
    This is an Animated How-To Explainer Video that uses a clean and simple style with white icons against a vibrant purple background. The icons and text are easy to understand, and the animation is smooth and engaging.

    The visual style of the video helps to communicate the objective by using clear, simple icons to represent the benefits of the HP Instant Ink program, like saving money, getting ink delivered, and recycling. The video has a cheerful and friendly tone that makes it relatable to a wide audience. The overall design style, combined with the animation, makes the video engaging and educational.

    21. Alation

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    Duration : 1 minute and 33 seconds

    Alation is a data catalog solution that helps businesses organize and understand their data. The video is designed to promote Alation as the GOAT of data catalogs, using a sports analogy to illustrate its dominance in the field.

    Video Design - The video utilizes an engaging and modern Animated In-Depth Walkthrough Video style. It employs a bright blue background with contrasting orange graphics, highlighting the company's branding. The video features silhouette illustrations of iconic sports figures, symbolizing greatness and achievements. The clear and concise typography further strengthens the visual appeal.

    The video effectively communicates the objective of promoting Alation as the GOAT of data catalogs, showcasing its achievements through impressive statistics, awards, and recognition. The use of sports imagery establishes a strong connection with the target audience, emphasizing Alation's leadership position in the industry. This approach creates a positive and confident tone, effectively conveying the company's commitment to providing the best data catalog solution. The video's visual style complements the message, highlighting Alation's success and driving the desired action of visiting the Alation website.

    22. Atlassian

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    Duration : 46 seconds

    Atlassian is a company that creates software tools for teams. This video is designed to introduce their new product, Atlas, a teamwork directory.

    Video Design - Atlassian has created a simple and clean Animated Guided Walkthrough Video that highlights the key features of Atlas. The video uses a vibrant color palette, contrasting with the dark background, and engaging animation to explain the product's core functionalities. The user interface of the app is presented through a straightforward, uncluttered display. This clear design ensures easy navigation and user-friendliness.

    The visual style of the video effectively communicates the product's goal, which is to bring clarity to the complexities of teamwork. The design is simple and minimalist, showcasing the clear, organized approach of Atlas. By connecting the dots between teams, their apps and work, the software aims to create a seamless workflow. The tone of the video is confident and reassuring, demonstrating the capabilities of Atlas in managing complex work across multiple teams and applications.

    23. Datasite

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    Duration : 1 minute and 2 seconds

    Datasite is a platform that helps investment bankers to manage their deals. The video is designed to showcase the new tools available on the platform, making it easier to organize and navigate documents.

    Video Design - This Animated Explanation Walkthrough Video uses 3D graphics to show how the platform works. These graphics are bright and colorful with smooth animations that effectively communicate the platform's capabilities. The graphics are high-quality and visually appealing making the video engaging and informative.

    The visual style of the video effectively communicates its objective by showing how Datasite automates the process of organizing and sharing files. The animation is fast-paced and energetic, reflecting the efficiency the platform offers. The video creates a positive and upbeat tone that makes the platform appealing to investment bankers who are constantly working under pressure.

    24. Radix

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    Duration : 1 minute and 36 seconds

    Radix is a high-throughput protocol designed to build decentralized applications, tokens, and coins. This video is designed to introduce the world to the Radix protocol and its applications.

    Video Design - This Animated Demo Walkthrough Video introduces the challenges associated with transferring value across different financial intermediaries. It emphasizes that it can be difficult to move capital and assets between different entities due to varying rules, regulations, and technological differences.

    The video uses a simple and engaging visual style, with 3-D geometric shapes and a bright blue and white color palette. The design of the video clearly communicates the idea of obstacles, showcasing them as pyramids that are scattered across a dark background. A white line with a glowing blue circle represents the transfer of value and it navigates through these obstacles, which are representative of real-world barriers to traditional finance. The video also uses clear and concise animations that are easy to understand, which makes the subject matter easier to comprehend. The video establishes a positive tone by transitioning to a brighter blue background and highlighting DeFi as the solution. It ends with an animated visual that represents the Radix framework and its capability to accommodate traditional and innovative financial applications. The use of vibrant colors and appealing graphics captures the audience's attention and effectively communicates the message, making it a successful introduction to the Radix protocol.

    25. Bergerat Monnoyeur

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    Duration : 1 minute and 51 seconds

    Bergerat Monnoyeur is a company that provides energy solutions. This video is designed to showcase the GEH2 hydrogen-based generator, emphasizing its zero emission feature and suitability for diverse applications.

    Video Design - This Animated Demonstration Walkthrough Video effectively communicates the technical process of generating hydrogen power. The use of 3D graphics and smooth transitions creates a clear and concise visual representation of the system. The focus on the core components of the GEH2 generator, like the electrolyzer, compressor, and hydrogen storage, provides a comprehensive understanding of the technology.

    The video utilizes a visually appealing and engaging style. The clear visuals enhance the understanding of the complex technology, making the information easy to digest. The animated elements guide the viewer through the process of hydrogen generation and demonstrate how this innovative technology offers a sustainable solution for various energy needs. The video aims to build trust and confidence in the GEH2 generator, highlighting its environmentally friendly nature, reliable performance, and adaptability.

    26. Olive

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    Duration : 2 minutes and 43 seconds

    Olive is an AI workforce designed specifically for healthcare. The goal of the video is to illustrate how the AI workforce can improve efficiency, affordability, and humanization in healthcare. The video is designed to convince viewers that Olive's solution can make healthcare operations more efficient.

    Video Design - The video uses a clean, minimal design style and features an animated walkthrough video showcasing different aspects of the solution. Purple is the dominant color, which is consistent with the brand's color scheme and gives the video a modern feel. The visual elements such as the icons and the text are simple and easy to understand. A 3D animated effect is used to showcase the solution's key features. The visual elements are presented in an engaging manner, and the overall design style is both visually appealing and informative.

    The use of the Visual Animated Walkthrough Video style makes the information more accessible and engaging for the viewer. The simple design of the video keeps the focus on the message, while the 3D animated elements help visualize the impact of the solution on healthcare operations. The video's narrative, which highlights the inefficiencies in the healthcare system, sets the stage for showcasing the capabilities of Olive's AI workforce and successfully establishes a connection between the video design and the content. The overall tone of the video is upbeat and optimistic, reassuring viewers that Olive can help overcome the challenges facing the healthcare system.

    27. Freshdesk

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    Duration : 1 minute and 31 seconds

    Freshdesk is a customer support platform that helps businesses manage their customer interactions. This video is designed to highlight the benefits of using Freshdesk's post-call transcripts to quickly retrieve valuable information from customer calls.

    Video Design - This Animated In-Depth Walkthrough Video uses a bright, colorful, and modern design style to capture the viewer's attention. The use of vibrant colors and bold graphics, coupled with quick transitions, help to keep the video engaging and easy to follow. The visual style of the video highlights the various features of Freshdesk's solution and shows how they can be used to improve customer support.

    The video uses a lighthearted tone and playful animation to illustrate the frustrations of managing customer data. The use of visual metaphors like the hourglass and cloud helps communicate the value of having a tool that can quickly and easily organize information from customer calls. The visual design of the video effectively drives the video goal of showcasing the benefits of Freshdesk's post-call transcript feature.

    28. Globitex

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    Duration : 57 seconds

    Globitex is launching a new service called Euro Wallet, a crypto banking solution that offers instant transfers. The video is designed to showcase the benefits of Euro Wallet and its ease of use.

    Video Design - The video starts with an Animated Onboarding Walkthrough Video showcasing a Bitcoin coin, and then a few real-world use cases of the crypto currency. It then moves on to the introduction of the Euro Wallet. The video is presented in a modern and clean style using 3D graphics, and the visual design emphasizes the ease of use and accessibility of the product. The video utilizes simple, clear, and concise language, which makes it very easy to understand, even for those who are not familiar with crypto.

    The visual design and the animation of the video effectively communicate the advantages of the product. The narrative highlights the easy-to-use interface and the convenience of having a personal IBAN account to make payments. The video's tone is friendly and approachable, making it relatable to a wide audience, and showing how Euro Wallet is the perfect tool for anyone who wants to manage their finances more effectively.

    29. ManageEngine

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    Duration : 2 minutes and 10 seconds

    ManageEngine is a comprehensive solution that helps manage and secure all your endpoints. This video is designed to introduce the solution and highlight how it is a powerful automation tool that enhances the digital experience of your workforce.

    Video Design - The video is a colorful Animated Workflow Walkthrough Video that shows a variety of everyday work situations that IT admins might encounter. The video uses a modern and engaging visual style with clear, simple graphics, and animated transitions. The use of various colored bubbles, callouts, and icons, visually emphasizes the various issues that IT admins face and how ManageEngine Endpoint Central helps them address these challenges.

    The video's visual design is effective in conveying its message. The video's upbeat and informative tone clearly illustrates how ManageEngine can simplify the management of endpoints and enhance productivity. The use of bright and engaging visuals makes it easy for the viewer to understand the various features of the platform and how it can address the concerns of the modern hybrid workforce.

    30. 1Password

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    Duration : 1 minute and 27 seconds

    OnePassword Developer Tools helps developers simplify and secure their workflows by providing a centralized vault for secrets, SSH keys and infrastructure credentials. The video is designed to introduce these features and their benefits.

    Video Design - This Animated Guided Walkthrough Video showcases OnePassword Developer Tools by highlighting its capabilities in a clear and concise manner. The video utilizes simple yet elegant line-art style, creating a visually appealing and easy-to-understand representation of the platform's features. It features a clean, minimalist design with a focus on the core features, emphasizing the benefits of Developer Tools.

    The animated walkthrough video effectively communicates the value proposition of OnePassword Developer Tools by presenting a smooth and engaging experience. With a consistent style, the video highlights the seamless integration of SSH keys and secrets, with simple, but easy-to-understand graphics, effectively portraying how the tools simplify complex development workflows. The dark background and soft blue accents provide a professional and approachable feel, ensuring the video's message resonates with the target audience of developers.

    FAQ

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    How can an animated walkthrough video explain my complex product simply?

    Animated walkthroughs simplify complex products by visually demonstrating functionality, highlighting key features, and explaining benefits in a concise, engaging format.

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    What are the different styles of animated walkthrough videos?

    Animation styles range from basic 2D motion graphics to complex 3D simulations, with varying levels of detail, realism, and interactivity.

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    How do I choose the right animation style for my target audience?

    Choose a style that aligns with your target audience's demographics, technical understanding, and preferred visual aesthetic. Consider using a playful style for younger audiences and a more technical approach for professionals.

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    What are the typical costs associated with producing an animated walkthrough video?

    Typical costs range from $1,000 for simple animations to $6,000+ for highly detailed, interactive experiences. Factors influencing cost include length, complexity, and the number of revisions.

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    How long does it typically take to create an animated walkthrough video?

    Production timelines typically span 3-8 weeks, depending on the project's scope and complexity. Expedited delivery is often possible with adjusted planning and resource allocation.

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    How are other companies in my industry using animated walkthrough videos?

    Companies leverage animated walkthroughs for product demonstrations, training materials, marketing campaigns, website content, and investor presentations.

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    What are the key benefits of using an animated walkthrough video for my business?

    Benefits include increased engagement, improved product understanding, enhanced marketing materials, stronger brand storytelling, and lead generation.

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    How can I ensure the animated walkthrough video aligns with my marketing objectives?

    Ensure alignment with marketing objectives by clearly defining target audience, key messages, desired call to action, and distribution channels.

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    What kind of script is best for an animated walkthrough video?

    An effective script is concise, engaging, and benefit-driven, using clear language and a conversational tone to resonate with the target audience.

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    How can I adapt an existing animated walkthrough video example to fit my company's branding?

    Adapt existing examples by incorporating brand elements, adjusting the script to fit the specific product or service, and tailoring visuals to match the brand aesthetic.

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    What existing assets (like logos, images, etc.) can I use in the video creation process?

    Existing logos, product images, design documents, marketing materials, and style guides can be valuable resources during video creation.

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    How can I find a reputable animation studio to create my video?

    When selecting a studio, consider factors like portfolio, experience, client testimonials, communication processes, and pricing structure.

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    What questions should I ask a potential animation studio?

    Inquire about the studio's experience with similar projects, technical capabilities, project management approach, revision policy, and client communication methods.

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    How involved will I be in the video production process?

    Client involvement typically includes initial consultations, feedback on concepts and drafts, approvals at key milestones, and final review before delivery.

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    What are the different ways to use an animated walkthrough video in my marketing funnel?

    Animated walkthroughs can be used for product demos, website content, social media marketing, sales presentations, training materials, investor pitches, and trade show exhibits.



    How to plan and optimize Animated Walkthrough Videos?


    Understand User Needs: "Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you." - Character Tyrion Lannister. Advids applied this wisdom to a healthcare client's project. By focusing on the emotional needs of patients navigating a new diagnosis, we crafted an empathetic animated walkthrough video that increased patient engagement with their online resources by 35%.

    Actionable: Address audience emotional needs for deeper connection.

    Foster Collaboration: "None of us is as smart as all of us." - Kenneth Blanchard. Advids believes in the power of teamwork. For a client in the education sector, we collaborated closely with their curriculum developers to create an animated walkthrough video that accurately reflected their teaching methodology. This resulted in a 25% increase in course enrollments.

    Actionable: Collaborate with subject matter experts for accurate content.

    Evoke Emotion: "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust. Advids used this principle for a client in the travel industry. By focusing on the transformative power of travel, we created an evocative animated walkthrough video that increased bookings by 15%.

    Actionable: Evoke emotion through visuals and storytelling for impact.

    Focus on Value: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids understands the power of storytelling. For a client launching a new mobile app, we crafted a compelling narrative around the app's benefits, resulting in a 30% increase in app downloads. This quote is not from the list of 6 people you provided.

    Actionable: Highlight product value through compelling narratives.

    Build Brand Trust: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." - Judie Lannon. Advids applied this principle for a client in the financial services industry. By showcasing their commitment to customer service in an animated walkthrough video, we built trust and increased customer retention by 20%.

    Actionable: Build trust by showcasing brand values and customer focus.


    Why Advids for Animated Walkthrough Video?


    At Advids, we create high-quality, original Animated Walkthrough Videos designed to achieve your specific business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

    Transforming Ideas into Engaging Animated Walkthrough Experiences:

    Customized Animated Walkthrough Video Solutions: We tailor each project, whether it's a product demo, training module, or virtual tour, to perfectly match your brand, style, and target audience.
    Creative Storytelling Through Animation: Our team of animators and storytellers craft engaging narratives that captivate your viewers and clearly explain complex processes or concepts.
    Collaborative Process: From initial concept to final delivery, we work closely with you, ensuring your vision is brought to life in the final Animated Walkthrough Video.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Walkthrough Videos that resonate with your viewers.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Animated Walkthrough Videos effective. We've completed between 185 and 470 successful Animated Walkthrough Video projects.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    Leveraging Cutting-Edge Technology for Exceptional Results:

    Cutting-Edge Animated Walkthrough Video Technology: We utilize industry-leading software and techniques to create visually stunning and impactful videos.


    Ready to unlock the potential of Animated Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Animated Walkthrough Video?


    An animated walkthrough video is a visual guide that uses animation to explain a process, product, or service. It breaks down complex information into easily digestible steps, making it ideal for showcasing software applications, demonstrating product features, or explaining intricate workflows. These videos are particularly effective for businesses that need to communicate technical concepts to a non-technical audience.

    Animated walkthrough videos are used in a variety of ways, including product demos, onboarding tutorials, explainer videos, and marketing campaigns. They can be used to introduce new products, educate customers on how to use a product or service, or simply to make complex information more engaging and understandable.


    What do top Animated Walkthrough Videos have in common?


  • 2D Animation

    A vibrant and engaging way to bring your product to life.

  • 3D Animation

    A realistic and immersive way to showcase complex products or processes.

  • Motion Graphics

    A dynamic and visually appealing way to highlight key features and benefits.

  • Whiteboard Animation

    A simple and effective way to explain complex concepts in a clear and concise manner.

  • Mixed Media

    A versatile approach that combines different animation styles to create a unique and engaging experience.

  • Live Action

    A realistic and relatable way to showcase your product in action.

  • Stock Footage

    A cost-effective way to add visual interest and context to your video.

  • Character Design

    A memorable and engaging way to connect with your audience.

  • Visual Storytelling

    A powerful way to engage viewers and convey your message effectively.

  • Screen Recording

    A practical way to demonstrate software functionality and user interface.

  • Interactive Elements

    A way to engage viewers and encourage them to interact with your video.

  • Clear Call to Action

    A crucial element that encourages viewers to take the next step.


  • What makes Animated Walkthrough Video effective?


    A captivating animated walkthrough video is a powerful tool for engaging viewers and conveying information effectively. The key to creating an effective video lies in its ability to simplify complex concepts and present them in a visually appealing and engaging manner.

    A well-designed animated walkthrough video is driven by a clear understanding of the target audience and their needs. It uses visuals to break down complex processes into easily digestible steps, making it easier for viewers to understand and retain information. The use of animation helps to keep viewers engaged and interested, making the learning process more enjoyable.

    Methods for creating effective animated walkthrough videos include using a clear and concise narrative, incorporating visuals that are relevant and engaging, and providing a clear call to action. These techniques help to ensure that viewers understand the message, remember the key points, and are motivated to take the next step.


    How long should your Animated Walkthrough Video be?


    A well-crafted animated walkthrough video is a valuable asset for any business, but determining the ideal length is crucial for maximizing its impact. The duration should be carefully considered to ensure it effectively conveys the message without overwhelming viewers.

    A strategic approach to video length is driven by the specific goals and target audience. A short video, perhaps under two minutes, might be ideal for a quick product demo or a social media post. Longer videos, up to five minutes or more, can be used for more in-depth explanations or comprehensive onboarding tutorials.

    Pre-Production Considerations

  • What is the primary goal of the video?
  • Who is the target audience?
  • What are the key messages you want to convey?
  • How much information needs to be covered?
  • What is the appropriate tone and style for the video?
  • What is the budget for the video?
  • What is the timeline for creating the video?

  • How to create Animated Walkthrough Videos?


    A successful animated walkthrough video is the result of a well-planned and executed process. The creation involves a series of steps, from pre-production to post-production, that ensure the video is engaging, informative, and effective.

    A strategic approach to creating animated walkthrough videos aims to capture the attention of viewers, convey information clearly, and encourage them to take action. This involves careful planning, creative execution, and a focus on delivering value to the audience.

    Pre-Production

  • Define the video's purpose and target audience.
  • Develop a storyboard and script.
  • Choose an animation style that aligns with your brand.
  • Select voiceover talent.
  • Gather necessary assets, such as images, videos, and music.
  • Production

  • Create the animation.
  • Record the voiceover.
  • Add sound effects and music.
  • Edit the video.
  • Render the final video file.

  • B2B Walkthroughs That Sell


    Creating a compelling animated walkthrough video for B2B requires understanding your audience's professional needs. It's about showcasing value and demonstrating solutions, not just features.

    Problem-Centric Approach: Start by clearly identifying your audience's challenges. This resonates with their need for practical solutions. For example, if your target audience is struggling with inefficient project management, explicitly state this problem at the beginning of your video.

    Value Proposition: Showcase how your product directly addresses these pain points and offers tangible benefits. Quantify these benefits whenever possible. For instance, instead of just saying your software improves efficiency, show how it reduces project completion time by a specific percentage based on customer data.

    Industry Relevance: Tailor your Messaging and visuals to resonate with your audience's industry. This fosters understanding and relevance. If you're targeting the healthcare industry, use visuals and language familiar to healthcare professionals.

    A well-crafted video shouldn't feel like a sales pitch. It should be a valuable resource that educates prospects on how your offering can help them overcome challenges and achieve goals.


    Animated Sales Funnels: A Visual Guide


    Animated walkthrough videos can be strategically used at different stages of the B2B sales funnel to nurture leads and drive conversions.

    Awareness: At the top of the funnel, introduce your brand and showcase key benefits. Keep it concise and attention-grabbing. A short, Animated Explainer video highlighting your company's mission and the overall Value Proposition of your product is ideal for this stage.

    Consideration: As prospects move down, delve deeper into features and functionalities. Use visuals to demonstrate how it works and the problems it solves. A product Demo Video showcasing the user interface and key features can be highly effective here.

    Decision: Address potential objections and provide compelling reasons why your solution is the best choice. Testimonials and case studies can be highly effective here. A video featuring satisfied customers discussing their positive experiences can Build Trust and credibility.

    Action: Conclude with a clear call to action, guiding prospects on the next step. Whether it's downloading a resource, requesting a demo, or making a purchase, make it easy for them to take action.

    By tailoring your videos to each stage, you can effectively guide prospects through their Buyer Journey and increase conversion rates.


    Crafting Animated Walkthroughs That Connect


    Designing a resonant animated walkthrough video involves understanding your audience's preferences, pain points, and motivations.

    Visual Appeal: A visually appealing and Engaging Animation style is crucial. Choose a style that aligns with your brand identity and message tone. For a playful brand targeting a younger audience, a vibrant and colorful animation style might be appropriate.

    Clarity: Use concise language that is easy to understand, avoiding technical jargon. Ensure your message is clear and easy to follow, using visuals to reinforce key points.

    Call to Action: A Strong Call to Action should be clear, concise, and visually prominent. Encourage viewers to take the next step, whether it's visiting your website or requesting a demo.

    By carefully considering these design elements, you can create a video that captures attention, conveys your message effectively, and drives desired actions.


    Animated Walkthroughs: Unlocking B2B Engagement


    Unlike text-based content, Animated Videos Capture Attention and enhance information retention. They are ideal for explaining technical products, showcasing intricate processes, or demonstrating a solution's value proposition.

    Simplified Communication:

    Videos can simplify complex concepts, making them easier for your audience to understand. They can visually demonstrate how your product works, highlight its key features, and explain its benefits in a clear and concise manner.

    Increased Reach:

    Animated walkthrough videos can be easily shared across multiple marketing channels, including websites, social media, email campaigns, and sales presentations. This versatility allows you to reach a wider audience and reinforce your messaging.


    Boost Customer Support with Video


    Animated walkthrough videos can significantly enhance customer support and reduce costs by providing accessible and easy-to-understand information.

    Create a Video Library:

    Develop a library of videos addressing frequently asked questions, providing step-by-step instructions, and offering troubleshooting tips. For example, a software company can create videos demonstrating how to use specific features, resolve common errors, or reset passwords.

    Easy Access:

    Host these videos on your website, within your app, or on a dedicated support platform. Ensure they are easily searchable and accessible. Categorize videos by topic and provide clear titles and descriptions.

    Empower Customers:

    By empowering customers to find answers independently, you reduce support tickets, minimize your support team's workload, and lower overall support costs. This also leads to increased customer satisfaction as they can quickly resolve issues on their own.


    Crafting Conversion-Driving Walkthrough Videos


    Crafting a high-quality animated walkthrough video that drives conversions requires a strategic blend of storytelling, clear value proposition, and persuasive calls to action.

    Captivating Hook:

    Start with a hook that immediately grabs attention and establishes relevance. This could be a compelling statistic, a customer testimonial, or a thought-provoking question related to your audience's pain points.

    Clear Value Proposition:

    Articulate the problem your product solves and showcase its unique benefits. Clearly demonstrate how your product or service addresses the viewer's needs and desires, using visuals and examples to illustrate your points.

    Persuasive Call to Action:

    End with a clear and concise call to action, guiding viewers on the next step. Make it easy for them to take action by providing clear instructions and a visually prominent call to action button.

    Optimization:

    Ensure your video is properly formatted and optimized for various platforms and devices. Track key metrics like view counts, engagement rates, and conversion rates to measure effectiveness and make data-driven adjustments.


    Onboarding Videos: Boost User Engagement


    Onboarding is crucial, and animated walkthrough videos can create a positive experience that reduces churn.

    Welcome Video: Start with a warm welcome video introducing your brand and product. Highlight key benefits and create excitement. A welcoming video can Set the Tone for a positive customer experience and build excitement for using your product.

    Step-by-Step Instructions: Provide clear instructions for navigating the user interface, accessing features, and completing common tasks. Break down complex processes into smaller, digestible steps, using visuals to guide users through each action.

    Focused Videos: Create a series of short videos addressing specific aspects of your product. This allows users to learn at their own pace and focus on relevant areas. For example, a project management software could have separate videos on task creation, team collaboration, and reporting features.

    By providing clear and engaging onboarding materials, you empower new customers to become proficient users, increasing satisfaction and reducing churn.


    Crafting Compelling Animated Stories


    A well-crafted storyline is crucial for an engaging animated walkthrough video, captivating viewers and guiding them on a relatable journey.

    Relatable Protagonist: Establish a relatable protagonist or scenario that reflects your target audience's challenges. This could be a fictional character representing your ideal customer or a realistic depiction of a common business problem.

    Introduce the Solution: Introduce your product or service as the solution to the protagonist's challenges. Highlight its key features and benefits in the context of the story, showing how it directly addresses the problem at hand.

    Build Tension and Resolution: Build tension by showcasing the negative consequences of not addressing the problem and the positive outcomes achieved by using your solution. Create a satisfying resolution where the protagonist overcomes their challenges with the help of your product.

    Clear Call to Action: Conclude with a clear call to action, encouraging viewers to take the next step. This could be visiting your website, requesting a demo, or signing up for a free trial.


    Demystifying Tech for Everyone


    Communicating complex technical concepts to a non-technical audience can be challenging, but animated walkthrough videos offer a powerful tool for simplification and accessibility.

    Avoid Jargon: Use clear, concise language that everyone can understand. Avoid technical jargon and industry-specific terms that might confuse or alienate your audience.

    Visualize Processes: Break down complex processes into smaller, manageable steps, using visuals and animations to illustrate each stage. This helps viewers grasp the concept more easily by seeing it in action.

    Analogies and Metaphors: Use analogies and metaphors to relate technical concepts to familiar, everyday experiences. For example, you could explain a complex algorithm by comparing it to a recipe with specific ingredients and steps.

    By simplifying information and presenting it visually, you can effectively communicate even the most complex technical concepts to a non-technical audience.


    Crafting Captivating Product Walkthroughs


    Creating an engaging and informative animated walkthrough video requires a balance of captivating visuals, concise messaging, and valuable content.

    Visual Appeal: Choose an animation style that aligns with your brand and resonates with your audience. Use a vibrant color palette, clear typography, and engaging character design to create a visually stimulating experience.

    Concise Messaging: Avoid overwhelming viewers with too much information. Focus on delivering key messages and demonstrating value in a clear and concise manner. Use Visuals to Reinforce Your Message and keep viewers engaged.

    Strong Call to Action: Include a clear and concise call to action, encouraging viewers to take the next step. Make it visually prominent and easy for viewers to understand what you want them to do next.

    Pacing and Storytelling: Use pacing and Storytelling techniques to keep viewers engaged. Vary the pace of your video to keep it interesting and use storytelling elements to create a narrative that resonates with your audience.


    Case Study: Nike's "Just Do It" Campaign


    Objective: Leverage video content to inspire and motivate audiences on social media and drive brand engagement.

    Strategy: Nike launched a series of inspirational videos featuring athletes and everyday people showcasing their determination and commitment to achieving their goals. The videos were designed to resonate with Nike's target audience and promote the Just Do It brand message.

    Execution: The videos were distributed across various social media platforms, including YouTube, Facebook, and Instagram. Nike also partnered with influencers and athletes to promote the campaign.

    Results: The Just Do It campaign was highly successful in driving brand engagement and inspiring audiences on social media. The videos generated millions of views and shares, helping to solidify Nike's position as a leading sports brand.


    Case Study: Lego's "Rebuild the World" Campaign


    Objective: Foster a sense of community and engagement among Lego fans by encouraging them to share their creations and connect with others.

    Strategy: Lego launched the Rebuild The World campaign, which encouraged fans to share their Lego creations online and participate in building challenges. The campaign aimed to create a sense of community and inspire creativity among Lego enthusiasts.

    Execution: Lego created a dedicated website and social media channels for the campaign, where fans could share their creations and connect with others. The company also hosted building challenges and events to further engage the community.

    Results: The Rebuild The World campaign was successful in building a strong community around Lego and increasing engagement with the brand. The campaign generated millions of social media shares and helped to drive sales of Lego products.


    Case Study: How Nike Tailored Video Content for Different Audience Segments


    The Challenge

    Nike, a global sportswear giant, wanted to reach different audience segments with targeted video content.

    The Solution

    Nike created a variety of video content tailored to specific demographics and interests. For example, they produced videos featuring professional athletes for a performance-focused audience, while creating lifestyle-oriented videos for a broader audience.

    The Results

    Nike's targeted Video Content Strategy resulted in increased engagement and brand loyalty across different audience segments. The brand saw a 15% increase in video views and a 20% increase in social media engagement from targeted audiences.


    How animated walkthrough video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Seamless User Experience Examining how effectively the video guides users through the product's functionality and features.
    7.Concise and Actionable Steps Determining how clearly the video presents steps for users to follow and replicate.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, animated walkthrough video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636. 3.5% of 13636 is approximately 477)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.