Video Creation Service

30 User-centric App Onboarding Video Examples For Improved Adoption

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
App Onboarding Video Examples
FAQ
Measuring Success: Key Video Onboarding Metrics
How app onboarding video examples is curated?
Integrating User Feedback into Your App Onboarding Video
Creating Accessible App Onboarding Videos for All Users
The Importance of a Strong Call to Action in App Onboarding
Overcoming Common Challenges in App Onboarding Video Production
Optimizing Your App Onboarding Video for Different Devices

In the dynamic landscape of mobile applications, user onboarding plays a pivotal role in determining an app's success. A seamless and engaging onboarding experience can significantly impact user adoption, retention, and overall satisfaction. However, many apps struggle to effectively guide users through their initial interactions, leading to confusion, frustration, and ultimately, abandonment.

With the increasing demand for user-centric app experiences, onboarding videos have become an indispensable tool for driving adoption and maximizing app success. By harnessing the power of video, app developers and marketers can effectively engage users, simplify complex processes, and ultimately, foster a loyal user base. Let's dive in and explore 30 inspiring examples of user-centric app onboarding videos that have successfully improved adoption rates.

App Onboarding Video Examples

1. ACV

Video Thumbnail


Duration : 1 minute and 0 seconds

Navigating today's market requires precision, and ACV Auctions delivers a platform engineered for that exact need. The video powerfully conveys their commitment to detailed inspection transparency with statistics like thousands of AMP recordings and Virtual Lift scans monthly, essentially providing an in-app video guide to each vehicle's condition.

This depth of data empowers dealers, offering unparalleled insight for confident decisions. Showcasing massive weekly volume and a strong sell-thru rate proves effectiveness and opportunity scale. It feels like a true partner, built for dealers to reclaim control.

What We Can Learn

Learn how animation effectively clarifies complex functionality potentially boosting information retention by 68%.


2. Onlia User onboarding video

Video Thumbnail


Duration : 1 minute and 14 seconds

Stepping beyond standard benefits, this piece reveals a savvy approach to employee well-being. Onlia positions their group insurance not merely as a perk, but a genuine gesture: enabling employees to save on necessities like car and home insurance empowers them to direct funds towards desires, making lives away from work easier. This benefits both individuals and the employer.

The communication excels in detailing the frictionless process for employers, a critical insight for adoption. Providing a unique discount code, registration page, and messaging support simplifies sponsorship setup immensely. Highlighting potential additional savings through the Onlia Sense app adds further appeal.

By outlining this comprehensive value proposition and simple process, the piece functions as a valuable user onboarding video, inspiring accessible communication. It shows how clarity and genuine benefit can be presented engagingly.

What We Can Learn

Kinetic text grabs attention making complex ideas quickly understood and memorable.


3. VISA Overcome initial hurdles video

Video Thumbnail


Duration : 1 minute and 16 seconds

Powering the next wave of digital wallets, Visa unveils a clear path to building connected payment solutions. The video highlights how easily virtual cards transform phones into secure transaction hubs. This connectivity links individuals and businesses across a vast network.

A key strength lies in robust security features like tokenization and biometric authentication. This focus builds essential user trust, effectively helping overcome initial hurdles video in launching widespread digital payment access. Combined with contactless and loyalty options, it offers developers powerful tools to inspire new projects.

What We Can Learn

Less relevant advertising can reduce publisher revenue by 30-50% impacting content creation.


4. Reddit Simplify app features video

Video Thumbnail


Duration : 1 minute and 16 seconds

Bright, playful animation invites you into Reddit's universe, a vibrant tapestry of interests where communities thrive and every voice finds its place through conversation and sharing. This visual approach makes exploring diverse topics feel exciting.

The new mobile app simplifies access to this world, showcasing clearer views and easier image uploads. This simplify app features video demonstrates how seamlessly users can connect and engage with any passion, making the platform approachable for newcomers.

What We Can Learn

Let animation and creative metaphors transform complex processes into easily understood concepts for viewers.


5. Vosker Mobile app tutorial video

Video Thumbnail


Duration : 1 minute and 17 seconds

Keeping tabs on crucial remote sites feels simplified with this demonstration. It instantly reveals vital activity across various cameras, functioning effectively as a mobile app tutorial video by showing the interface clearly. This presents complex remote surveillance simply, offering a quick glance at everything happening on your properties.

Enhancing vigilance further, the system dynamically filters events. It intelligently highlights only relevant motion like vehicles or people via AI, preventing distracting false alerts.

This focus makes remote monitoring less overwhelming and highly useful for actionable security. The video successfully models how to demonstrate complex benefits clearly, inspiring effective communication about product value.

What We Can Learn

Offer immersive sound with advanced audio technology providing a captivating viewer experience.


6. Capital One Engaging app introduction video

Video Thumbnail


Duration : 1 minute and 18 seconds

Empowering financial control right from your device, this video beautifully illustrates the shift to modern banking. It portrays the Capital One mobile app as your personal branch and secure resource, highlighting the convenience of managing finances, transferring funds, and depositing checks instantly, breaking free from physical limitations.

The clear animation makes complex tasks feel intuitive, offering features like bill payment and purchase notifications, all while assuring peace of mind through visible security symbols. The video serves as an engaging app introduction video, simplifying setup and demonstrating why mobile means banking truly reimagined, inspiring creators to show value through clarity.

What We Can Learn

Let animation narrate your positive impact story resonating deeply with socially conscious audiences effectively.


7. AppFolio Demonstrate key workflows video

Video Thumbnail


Duration : 1 minute and 19 seconds

Community board members balancing demanding roles find resonance in this video's depiction of overwhelmed schedules. The visual story shifts compellingly from juggling responsibilities to effortless management, highlighting the transformative power of accessible tools for approvals and documents.

A core strength lies in how the visuals demonstrate key workflows video, making tasks like architectural reviews and invoice approvals feel instantly manageable from anywhere. AppFolio frees up valuable time, allowing individuals to dedicate more energy to their work, family, and personal life.

What We Can Learn

Learn how easy customer engagement across various channels builds stronger brand connections.


8. Gympass First-time user experience video

Video Thumbnail


Duration : 1 minute and 1 second

Visually translating the genuine pressures on employee well-being, this ingenious animated video from Gympass quickly sets the stage. It depicts common workplace stresses with relatable charm, then swiftly presents the brand as the definitive, integrated solution.

Gympass impressively conveys the platform's expansive reach, covering physical activity, mental health resources, and nutrition support. This first-time user experience video highlights how seamlessly employees can explore and engage with a remarkable diversity of wellness options all through one convenient hub. It's an inspiring model for showcasing accessible, holistic support.

What We Can Learn

Keep the message concise; videos under one minute can achieve 80 percent viewer retention.


9. Petal Quick start guide video

Video Thumbnail


Duration : 1 minute and 49 seconds

Wrestling with physician schedules feels like untangling knots, a burden visually captured by overflowing desks and communication conflicts shown early on. This struggle impacts work satisfaction and that ever-elusive work-life balance, a core problem the video starkly illustrates.

PetalMD untangles this complexity, simplifying inputting availability from any device. The shift from paper piles to a seamless, automated platform is compelling, showcasing how real-time updates keep everyone informed and connected. This makes complex logistics manageable, saving planners significant time.

The video serves as a compelling quick start guide video, demonstrating how easy swaps foster team collaboration. It ultimately presents PetalMD schedule management system as a powerful tool for efficiency, freeing physicians to focus on patient care with schedules that are always up-to-date and easily accessible, inspiring confidence in the solution.

What We Can Learn

Showcase Wi-Fi 6 speeds like 574 Mbps and 2402 Mbps clearly communicates performance benefits


10. Leica Geosystems Short app intro video

Video Thumbnail


Duration : 1 minute and 51 seconds

Safeguarding expensive total stations presents a real challenge across diverse work sites. Loc8, a valuable enhancement for total stations, provides a smart security and management solution accessible from virtually anywhere the equipment is located.

Demonstrated through a clear short app intro video, users see how tracking and remote functions work instantly. Gain vital peace of mind knowing where your instruments are, mitigating theft risks through remote disabling and alarm triggers right from your device.

Setting up geofences adds another layer, immediately notifying you if equipment leaves defined safe areas. This level of control and immediate information empowers users and protects crucial investments effectively.

What We Can Learn

Let abstract visuals connect your innovative solution to a powerful, relevant universal theme.


11. Deloitte Improve user retention video

Video Thumbnail


Duration : 1 minute and 54 seconds

Witnessing the potential of truly personal customer journeys unfolds through intelligent data connection. Data and Motion illustrates this by following Bella, showing how understanding her unique profile and real-time context dynamically shapes her path, starting from booking a wellness retreat at home.

Her travel experience evolves moment-to-moment with dynamic updates, from timely delay notifications offering smarter alternatives to thoughtful, tailored suggestions like specific airport food options and seamless in-room dining upon arrival. This level of predictive personalization profoundly enhances her trip, making this video a compelling example of an improve user retention video focused on delivering continuous value that inspires lasting loyalty.

What We Can Learn

Showing product usage in context helps comprehension 80% prefer video over text for learning.


12. LuLu Guide new app users video

Video Thumbnail


Duration : 2 minutes and 1 second

Offering peace of mind during stressful financial moments, this video captures relatable scenarios where urgent money transfer is crucial. It powerfully illustrates the core need before introducing the LuLu Money App as a reliable solution for supporting loved ones without delay.

The animated style provides clear guidance, demonstrating registration, sending funds, and useful features like reminders and rate alerts. This serves as an excellent guide new app users video, building confidence by showing how the app directly addresses the presented challenges with ease and accessibility, empowering users when it matters most.

What We Can Learn

Keep viewers engaged with clear visuals video content retains 95 percent of a message.


13. Zebra Animated app guide video

Video Thumbnail


Duration : 2 minutes and 28 seconds

Orchestrating peak performance and empowering frontline associates often feels complex. This animated app guide video simplifies the picture, demonstrating how Associate Performance streamlines everything from reliable clock-ins and optimized staffing plans to delivering real-time tasks and enabling employee self-service for shift swaps directly on their devices.

Beyond streamlined tasks lies its intelligent operational core, providing managers an insightful pulse on store dynamics. AI proactively identifies issues, like checkout queues, instantly generating actions and tasking staff, enhancing customer flow. This smart response, combined with seamless communication and empowered self-service, builds a continuously improving, agile workforce ready for anything.

Ultimately, the video's clear portrayal of complexity handled with front-line simplicity provides an inspiring blueprint for anyone aiming to communicate sophisticated technology solutions effectively.

What We Can Learn

Keep short explainer videos focused to maintain audience attention achieving up to 80% completion.


14. Roediger App walkthrough video

Video Thumbnail


Duration : 2 minutes and 48 seconds

Achieving peak performance across vacuum sewer networks requires smart solutions, and this video introduces just that. It brilliantly showcases how the patented SMART system provides oversight, featuring animation that visualizes its intelligent core orchestrated via a centralized app. This segment serves as a prime app walkthrough video example that brilliantly communicates complex functionality visually, a powerful insight for any technical video creation.

Beyond simple remote connection, this technology enables intelligent, even predictive, management. By automatically monitoring vacuum levels and making necessary adjustments through radio-controlled units at collection chambers, it eliminates the need for manual intervention, proactively addressing potential issues like waterlogging before they escalate.

This intelligent approach translates into significant operational tranquility, reducing maintenance demands and callouts, and dramatically lower operational costs through minimized power usage, heat, and noise. It presents a compelling case for modernizing vacuum sewer management, offering a powerful vision for optimization.

What We Can Learn

Keep platform intro videos brief audience retention rates can exceed 80 percent easily.


15. Google Make app simple video

Video Thumbnail


Duration : 2 minutes and 4 seconds

Navigating digital privacy can feel complex, yet this video presents a truly accessible solution. Unveiling Google Assistant's new guest mode, it functions like a temporary privacy shield, letting you engage without saving interactions, crucial when others use your device or for personal queries. This eliminates worry.

The powerful simplicity of voice activation, clearly shown in this make app simple video, empowers you. Instantly clearing your last few requests further underscores effortless data control. This stands in helpful contrast to automatic data collection, giving users genuine peace of mind.

What We Can Learn

Learned how animation and history can make complex ideas relatable through narrative progress.


16. ONVY User activation video content

Video Thumbnail


Duration : 31 seconds

Guiding your path to balanced living, ONVY's intelligent companion app reveals capabilities seamlessly. It transitions fluidly between tracking stress metrics, offering personalized AI insights, and presenting simple mindfulness tools. The app builds an inspiring vision of holistic well-being, connecting body and mind through accessible data.

This swift, visual narrative functions as compelling user activation video content, powerfully conveying the unique value of a holistic AI health coach. By showcasing the integrated user experience so clearly, it motivates action. Creators learn how dynamic screen storytelling directly impacts understanding and inspires potential users to begin their journey.

What We Can Learn

Let animation weave a compelling narrative around your product making features relatable and memorable.


17. ABAX Onboarding flow explained video

Video Thumbnail


Duration : 35 seconds

Experiencing streamlined asset management is the clear promise of this video showcasing the ABAX Admin app. It dynamically illustrates how accessing real-time vehicle and tool locations on a mobile device provides powerful visibility, transforming oversight into intuitive control from anywhere.

The compelling animated view highlights live operational states across a site, making complex fleet activity instantly understandable. This demonstration serves as an excellent onboarding flow explained video, revealing how effortlessly users can track detailed trip histories and asset locations for optimized resource handling.

What We Can Learn

Let automated infrastructure scaling effortlessly handle traffic spikes from your best videos.


18. Rachio Smooth user adoption video

Video Thumbnail


Duration : 42 seconds

Achieving yard perfection feels effortless watching this Rachio Smart Sprinkler Controller demonstration. The clear presentation swiftly moves through managing diverse watering needs for lawns and gardens directly from a mobile device. The video's visual flow makes complex control appear intuitive, emphasizing user experience.

A truly compelling moment is the visual proof of the system's intelligence showing it skip watering automatically during rain. This highlights significant savings and proactive care. Demonstrating this effortless control, the piece serves as a smooth user adoption video, inspiring confidence in its smart automation and resource tracking capabilities.

What We Can Learn

Keeping the video under one minute often results in over eighty percent viewer completion rates.


19. ODIN App product tour video

Video Thumbnail


Duration : 47 seconds

Lifting the heavy burden of complex fleet logistics becomes instantly appealing. This video skillfully visualizes the shift from scattered tasks to a unified, streamlined system, depicting connection lines as threads of control. It immediately addresses the core pain points, promising tangible relief and clarity.

Within this informative App product tour video, the integrated capabilities are revealed across devices, showcasing mobile access, central coordination, and responsive support. Features like real-time updates and direct driver communication illustrate how operations are simplified, building confidence in ODIN's ability to manage effectively.

This compelling demonstration inspires others navigating similar operational challenges.

What We Can Learn

Keep short commercials under 90 seconds for maximum engagement and retention reaching 53 percent higher.


20. QASHIER XS Mobile app setup video

Video Thumbnail


Duration : 48 seconds

Empowering businesses with handheld efficiency transforms daily operations instantly. This video compellingly presents Qashier XS, demonstrating its integrated power from point-of-sale and payments to loyalty points and receipt printing. It visually articulates the core promise of efficiency and mobility for modern merchants seeking agile tools.

The true impact lies in seeing the device simplify complex tasks in real-time interactions, proving comprehensive functionality doesn't require bulky hardware. This seamless operation implies an initial setup as intuitive as a mobile app setup video, highlighting how streamlined tools enhance customer engagement and manage tasks effortlessly.

This focused approach effectively communicates the device's unique value by showing, not just telling, the transition to simplified business management. It's an inspirational lesson in video communication, demonstrating how visual clarity makes tangible benefits resonate, inspiring viewers toward smarter solutions.

What We Can Learn

Let animation clearly demonstrate intricate internal functions building essential viewer confidence.


21. Buildertrend In-app onboarding video

Video Thumbnail


Duration : 51 seconds

Feeling the pull of endless texts, calls, and emails from the jobsite is powerfully visualized. This animation captures the daily communication storm construction professionals face, painting a vivid, relatable picture of managing disjointed information and feeling constantly overwhelmed. It immediately validates that familiar struggle.

Buildertrend emerges as the essential solution, promising order from that clutter. Visualizing integrated modules for schedules, messages, and client updates shows everything together in one place. This clear structure, moving from chaos to organized features, offers the kind of guidance one hopes for in an in-app onboarding video, demonstrating a unified platform to track projects, people, and profits, freeing you to build.

What We Can Learn

Lack of visibility leaves over sixty percent of network endpoints completely unprotected.


22. Outbrain Mobile app tutorial

Video Thumbnail


Duration : 52 seconds

In the relentless quest for consumer attention online, brands struggle against a constant barrage of digital distractions. Traditional ad formats frequently fail to break through the clutter, lost amidst the rapid scroll and notifications on mobile devices.

Onyx by Outbrain offers a powerful alternative approach. It integrates deeply engaging, interactive brand experiences within premium editorial content, much like a focused mobile app tutorial would guide a user. Leveraging intelligent targeting, this captures attention precisely when audiences are most receptive, providing an inspiring lesson for innovative video strategies.

What We Can Learn

Knowing who is researching you lights up hidden demand for predictable growth.


23. Opera App demo video

Video Thumbnail


Duration : 54 seconds

Answering enthusiastic community requests directly, Opera GX Mobile has landed on Android and iOS. The video powerfully opens by showcasing user demands, positioning the browser as a product built from player feedback. This sets an immediate tone of collaboration and responsiveness.

This app demo video fluidly presents features like personalized skins allowing users to truly own their browsing experience. It also effectively highlights gamer-centric tools, such as the game release calendar, simplifying discovery. The seamless transition of content via the Flow feature demonstrates thoughtful cross-device utility.

What We Can Learn

Showing products in action increases purchase intent by 90 percent according to recent studies.


24. Foxit Software walkthrough video

Video Thumbnail


Duration : 55 seconds

Breaking free from the constraints of paper agreements becomes tangible here. Foxit eSign is revealed as a powerful solution for sealing deals from anywhere, anytime. The video doesn't just show features; it artfully conveys the smooth reality of handling crucial documents effortlessly through its clean interface demonstration.

This is a standout software walkthrough video because it clearly illustrates how secure sending, compliant storage, and the sheer flexibility of offline signing combine. Witnessing the seamless sync and comprehensive tracking offers real peace of mind, making this an inspiring example of how mobile tools empower modern business agility.

What We Can Learn

Keep product explainers short impactful shorter videos have 50% higher completion rates


25. Playwire Interactive onboarding video

Video Thumbnail


Duration : 55 seconds

Navigating the complexity of mobile ad monetization finds an intelligent solution with Playwire. Their innovative Mobile App SDK creates a powerful, singular auction, seamlessly unifying diverse advertising sources like direct sales, header bidding, and mediation partners into one dynamic stream.

This integrated ecosystem fuels intense competition for your inventory, driving highest possible returns and accelerating scalable revenue growth, transparently tracked on the intuitive publisher dashboard. Streamlining this vital function frees developers to focus entirely on expanding their audience base, with the ease of implementation clearly detailed through their interactive onboarding video.

What We Can Learn

Let an intelligent assistant simplify complex marketing tasks through natural conversation.


26. U.S. Bank Video for user adoption

Video Thumbnail


Duration : 58 seconds

Transforming the speed of business is evident here, showcasing U.S. Bank Instant Card's rapid digital provisioning. This video effectively communicates how administrators can quickly issue virtual cards, eliminating traditional waiting periods. It demonstrates a clean workflow from setup through delivery, making complex steps appear remarkably straightforward for different user types.

The animation focuses on clear screen interactions, illustrating exactly how to create a card and how cardholders receive it digitally for mobile wallet integration. This practical approach is a highly effective video for user adoption, showing real functionality rather than just listing features. It inspires confidence in a streamlined, modern financial tool for businesses, offering a clear blueprint for potential users.

What We Can Learn

Let abstract visuals gradually reveal your solution's impact, building intrigue and engagement.


27. 1Password Product tour video app

Video Thumbnail


Duration : 59 seconds

Constantly scrambling to find login details or important notes? This video immediately captures that frustrating feeling of scattered digital information. It visually pulls that chaos together, promising a single, secure place for everything. The introduction of the brand-new 1Password for phone positions it as the essential hub you've been missing.

The updated interface showcase delivers on this promise, highlighting features like autofill for speed and a security score for peace of mind. It clearly demonstrates its value for a mobile lifestyle. This product tour video app example inspires effective communication by solving a core pain point visually.

What We Can Learn

Visualize extensive workspace showing 2700mm reach enhances understanding of machine capability.


28. CMC Markets Reduce user friction video

Video Thumbnail


Duration : 15 seconds

Making market access feel intuitive is this video's remarkable achievement. The playful animation transforms the abstract concept of buying shares into relatable daily activities, connecting symbols like $AAPL or $WOW to familiar scenes. This visual approach beautifully dissolves complexity, presenting engagement with markets as a simple, natural thought process.

What resonates most is this clear focus on removing intimidation, functioning truly as a reduce user friction video. Highlighting zero brokerage on Aussie and US shares provides a tangible incentive, while the Think. Invest. call subtly encourages empowered action. This cohesive message positions CMC Invest as an accessible gateway, inspiring viewers by showing investing can be straightforward and within reach.

What We Can Learn

Keep videos concise; under 60 seconds sees completion rates over 68%, retaining viewer attention.


29. Singtel Illustrate app benefits video

Video Thumbnail


Duration : 16 seconds

Unlocking a universe of sound without the data constraints, Singtels music bundle simplifies accessing top streaming services. This presents popular platforms like Tidal, Spotify, and KKbox, showcasing features from pristine high-fidelity audio to convenient family sharing plans within one integrated solution.

The transition from abstract app icons surrounded by gear to a visual of actual musical enjoyment is a powerful element. It grounds the digital convenience in real-world passion, making the offering feel truly resonant. This serves as an effective illustrate app benefits video, demonstrating how bundled access enhances the listening journey and frees users to explore a wide range of musical experiences without hesitation.

What We Can Learn

Use clear animation showing product adaptability for different material types easily.


30. F-Secure Convert trial users video

Video Thumbnail


Duration : 16 seconds

Navigating the digital world often presents hidden risks and complexities. This video compellingly transforms that apprehension into assurance, showcasing how protection offers straightforward clarity. The vibrant visual indicator confirming "ON" status, coupled with a dynamic display of global connectivity, translates the abstract nature of online safety and freedom into instantly reassuring realities for users.

Seamlessly demonstrating multi-device protection and simple virtual location changes, the video makes the core value proposition undeniably clear. This visually persuasive approach, alongside clear benefits listed, forms a potent convert trial users video. It inspires confidence in achieving effortless online security, offering a blueprint for others crafting videos to convey immediate product value effectively.

What We Can Learn

Let abstract shapes represent complex data or intricate processes clearly and engagingly for the audience.


FAQ

View more icon. Plus icon inside an orange shape.
How can app onboarding videos improve user activation?

Onboarding videos boost user activation by showcasing key features, driving engagement, and reducing churn. A well-crafted video can significantly improve user retention and satisfaction.

View more icon. Plus icon inside an orange shape.
What makes an effective app onboarding video?

Effective onboarding videos are concise, visually appealing, and clearly communicate the app's value. Focus on benefits, not just features.

View more icon. Plus icon inside an orange shape.
How do top apps use video for onboarding?

Top apps use video onboarding to highlight key features, demonstrate functionality, and guide users seamlessly. This creates a positive first impression and encourages continued use.

View more icon. Plus icon inside an orange shape.
What narrative best explains app features concisely in onboarding?

A problem-solution narrative effectively explains app features by showcasing how the app addresses user pain points. This approach makes the value proposition clear and relatable.

View more icon. Plus icon inside an orange shape.
How can I leverage existing assets for a cohesive onboarding video?

Leverage existing assets like logos and color palettes to create a cohesive and on-brand onboarding video. This reinforces brand identity and creates a consistent user experience.

View more icon. Plus icon inside an orange shape.
What onboarding video style resonates most with my target audience?

The ideal onboarding video style resonates with your target audience and aligns with your brand. Consider demographics, preferences, and industry trends.

View more icon. Plus icon inside an orange shape.
What's the ideal length for an app onboarding video?

Aim for an onboarding video under 60 seconds to maintain user engagement. Concise videos deliver key information effectively without overwhelming viewers.

View more icon. Plus icon inside an orange shape.
What are common onboarding video mistakes when showcasing app features?

Common onboarding video mistakes include information overload, jargon, and neglecting the app's value. Focus on clarity, conciseness, and user benefits.

View more icon. Plus icon inside an orange shape.
How can an onboarding video clearly communicate my app's value?

Clearly communicate your app's value by focusing on the benefits it provides and addressing user needs. Show how your app solves problems and improves their lives.

View more icon. Plus icon inside an orange shape.
How can storytelling enhance emotional connection during app onboarding?

Storytelling creates relatable scenarios, showcasing the positive impact of your app and fostering emotional connection. This builds user loyalty and encourages long-term engagement.

View more icon. Plus icon inside an orange shape.
How can animation explain complex app features in onboarding?

Animation effectively explains complex app features by visually demonstrating functionality and simplifying intricate concepts. This enhances understanding and reduces cognitive load.

View more icon. Plus icon inside an orange shape.
How can I best showcase UI elements in an app onboarding video?

Showcase UI elements through screen recordings and interactive demos. This allows users to visualize the app's interface and understand its functionality.

View more icon. Plus icon inside an orange shape.
How can an onboarding video drive immediate app usage?

Drive immediate app usage with clear calls to action, guiding users to key features. Encourage exploration and prompt users to take the next step.

View more icon. Plus icon inside an orange shape.
Why use professional voiceovers in app onboarding videos?

Professional voiceovers enhance clarity, professionalism, and engagement. A clear and engaging voiceover adds credibility and improves the overall viewing experience.

View more icon. Plus icon inside an orange shape.
How can interactive elements boost engagement in app onboarding?

Interactive elements like quizzes and clickable demos boost engagement and encourage active participation. This creates a more immersive and memorable onboarding experience. Typical pricing for a 60-second video ranges from $1000-$6000, depending on complexity. Turnaround time is typically 3-8 weeks.



Measuring Success: Key Video Onboarding Metrics


Once teams perfect the engaging and accessible aspects of their App Onboarding Video efforts, quantifying their true impact becomes the next crucial step. Simply creating compelling video experiences is not the end; we must understand precisely how they guide new users toward becoming active, successful product users. This demands shifting focus from production quality to performance data, analyzing how user interaction with the video translates into desired outcomes within the app itself. Metrics illuminate the path forward, showing if the video effectively bridges the gap between initial interest and sustained value realization.

Measuring this success involves tracking specific video-centric data points. These numbers reveal how well the video captures attention and holds interest. While total views offer a starting point, delving deeper means examining data points like watch duration or video completion rates. Analyzing where users drop off indicates confusing moments or sections where the message loses impact. Tracking interactions with embedded elements or calls to action provides further insight into direct user response. These granular video analytics form the foundation for assessing content effectiveness and pinpointing areas needing refinement.

Leveraging video performance insights allows correlation with critical user journey metrics. This linkage paints a comprehensive picture of the video's influence on conversion and retention funnels.

  • Track the activation rate, measuring percentage of users who complete essential setup tasks after watching the video.

  • Monitor time to value, assessing how quickly users achieve meaningful product success post-video viewing.

  • Analyze support ticket volume specific to features covered in the video, highlighting potential content gaps needing clarification.


  • Utilizing these intertwined metrics empowers continuous optimization of onboarding videos, ensuring they effectively foster user success and cultivate a loyal community.


    How app onboarding video examples is curated?


    We dove deep into app onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic app onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or sign-ups.
    7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, app onboarding video examples 2024, n=13500 videos within duration <3 mintues, across industries.


    Integrating User Feedback into Your App Onboarding Video


    Building upon our understanding of onboarding video styles, let's explore how user feedback can transform these videos from informative to truly engaging. User feedback isn't just about fixing bugs; it's about understanding your audience's needs and creating an onboarding experience that resonates. Think of it as a conversation with your users, where their input shapes the narrative of your videos.

    Imagine two onboarding videos: one packed with features, the other focusing on solving a user's core problem. Which one connects better? User feedback helps us answer this question. By analyzing reviews, conducting surveys, and A/B testing different approaches, we can tailor our videos to address user pain points and highlight the value our app brings. For instance, app onboarding video examples for SaaS products often benefit from interactive elements, allowing users to explore key features within the video itself.

    • Analyze user reviews and surveys: Uncover recurring themes and pain points. This allows us to address user concerns directly, transforming potential frustration into a positive onboarding experience.

    • A/B test video variations : Experiment with different messaging, visuals, and calls to action. This data-driven approach helps us understand what resonates most with our target audience.

    • Showcase solutions, not just features: Demonstrate how your app solves real-world problems. Instead of simply listing features, show users how those features empower them to achieve their goals. App tutorial videos can be particularly effective for demonstrating complex workflows.

    • Integrate user-generated content : Incorporate authentic testimonials and reviews to build trust and social proof . Hearing from satisfied users can be far more persuasive than any marketing message.

    Instead of overwhelming users with information upfront, consider interactive app guides . These guides provide contextual support within the app itself, allowing users to learn at their own pace and access help when needed. By actively listening to our users and incorporating their feedback , we create onboarding videos that not only inform but also engage , ultimately driving conversions and fostering long-term user satisfaction .


    Creating Accessible App Onboarding Videos for All Users


    Moving beyond the technical aspects, let's focus on making our app onboarding videos truly inclusive. Accessibility isn't just a checklist; it's about creating an experience that welcomes everyone. By considering the diverse needs of our users, we can build a more engaging and impactful onboarding experience.

    Imagine the frustration of a user who can't hear your carefully crafted narration or decipher the text on screen. By incorporating accessibility features, we ensure that everyone can understand and appreciate our app's value . This not only expands our reach but also demonstrates our commitment to inclusivity.

    • Captions/Subtitles: Captions are crucial for deaf and hard-of-hearing users, providing a text version of the spoken audio. They also benefit users in noisy environments or those who prefer to watch videos with the sound off. Think of captions as a universal design element that enhances the viewing experience for everyone.

    • Audio Descriptions: For visually impaired users, audio descriptions paint a vivid picture of what's happening on screen. Professional app onboarding video examples often utilize audio descriptions to make their content accessible to a wider audience.

    • Visual Clarity: Clear visuals are essential for everyone, but especially for users with cognitive impairments or learning disabilities. Avoid cluttered screens and use clear, concise graphics. The best app onboarding video examples prioritize visual clarity for better comprehension.

    • Keyboard Navigation and Screen Reader Compatibility: These features are vital for users who cannot use a mouse or rely on screen readers to navigate digital content. Ensuring keyboard navigation and screen reader compatibility opens up your videos to a wider audience. Application tour videos, in particular, benefit from these features, allowing users to explore the app's interface independently. app introduction videos can also leverage these features to provide a more inclusive experience.

    By embracing these accessibility practices, we create onboarding videos that not only inform but also connect with every user.


    The Importance of a Strong Call to Action in App Onboarding


    A compelling call to action is the linchpin of successful app onboarding. We've explored video styles and the importance of user feedback, but a strong CTA transforms viewers into active users. It's the bridge connecting showcased value to conversions, the final nudge encouraging the next step, whether downloading, signing up, or exploring features. A well-crafted CTA turns passive watchers into engaged users, guiding them seamlessly through the user journey.

    Consider your CTA the final puzzle piece, transforming informative videos into powerful conversion tools. Crafting an effective CTA involves understanding your audience and their needs. By focusing on clarity, urgency, and value, we maximize the impact of our app onboarding videos and drive meaningful user engagement. Learning from app onboarding video examples short, especially successful ones, can provide valuable insights.

    • Clarity is paramount: A concise, action-oriented CTA eliminates confusion. Use strong verbs like "Download Now" or "Get Started," telling viewers exactly what to do. Especially in Software Demo Videos, a clear CTA reinforces the solution after showcasing the problem.
    • Urgency sparks action: Encourage immediate engagement by creating a sense of urgency. Limited-time offers or exclusive bonuses motivate viewers to act quickly.
    • Value-driven CTAs resonate: Remind viewers of the app's core benefits and how it solves their problems. Connect the CTA to the value proposition, reinforcing the app's relevance.
    • Testing and iteration are crucial: Experiment with different CTA variations to discover what resonates best with your target audience. Analyze results and continuously refine your approach.

    A strong call to action is essential for converting viewers into engaged users. By focusing on clarity, urgency, and value, we can maximize the impact of our app onboarding videos and drive meaningful user engagement.


    Overcoming Common Challenges in App Onboarding Video Production


    Creating compelling app onboarding videos isn't always smooth sailing. We often encounter production challenges that can impact the final product's effectiveness. Let's explore these common hurdles and discover how to navigate them, ensuring our videos resonate with users. Remember, even seemingly minor details can significantly influence viewer engagement.

    A well-defined objective is crucial. Ask yourself, what specific action do we want viewers to take after watching? Understanding our target audience is equally important. Consider app onboarding video examples for e-commerce, which often highlight seamless purchasing and diverse product selections. Prioritizing key features prevents information overload, while a concise, compelling narrative keeps viewers hooked.

    • Clear Communication: Use clear, concise language in both the script and text overlays. Avoid technical jargon and focus on benefits, not just features.
    • Visual Appeal: High-quality screen recordings, like those used in Mobile App Walkthroughs, demonstrate the app's functionality. Strategic animation enhances engagement and clarifies complex concepts.
    • Professional Presentation: A professional voiceover adds credibility and clarity. Seamless editing ensures a polished, professional feel. Select music and sound effects that complement the video's tone and message.
    • Action-Oriented Approach: A compelling call to action is essential for driving conversions. Encourage viewers to take the next step, whether it's downloading the app or exploring key features. User feedback is invaluable for continuous improvement. Finally, prioritize accessibility to ensure inclusivity.

    By addressing these challenges proactively, we create app onboarding videos that not only inform but also inspire, ultimately driving user engagement and achieving our desired outcomes.


    Optimizing Your App Onboarding Video for Different Devices


    Adapting your app onboarding videos for different devices isn't just a technicality; it's about ensuring a seamless and engaging experience for every user, regardless of how they access your content. Think about it – a beautifully crafted video loses its impact if it's cropped awkwardly on a smaller screen or takes forever to load on a mobile connection. Let's explore how we can optimize our videos for a truly cross-platform experience.

    We want our First-Time User Videos to make a strong first impression, regardless of the device. This means thinking about how our videos look and feel on everything from a small smartphone screen to a large desktop monitor.

    • Visual Adaptability: Design your videos to look stunning on any screen size and aspect ratio, whether it's portrait mode on a phone or landscape on a tablet. This ensures your message is always clear and engaging.
    • Performance Optimization: No one likes a buffering video. Compress your videos for efficient streaming, even on slower connections, so users can enjoy a smooth, uninterrupted experience. Remember, engaging app onboarding video examples often prioritize quick loading times.
    • Interactive Design: If your video includes interactive elements, ensure they're optimized for touchscreens and other input methods. This creates a more immersive and user-friendly experience.
    • Accessibility Across Devices: Maintain essential accessibility features like captions and audio descriptions across all devices, ensuring inclusivity for all users.

    By focusing on these key areas, we can create app onboarding videos that not only inform but also captivate, regardless of the device. This approach ensures a consistent and engaging experience for every user, maximizing the impact of our onboarding efforts.


    How app onboarding video examples are curated?


    We dove deep into app onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic app onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or sign-ups.
    7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, app onboarding video examples 2024, n=13500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

      You are requesting pricing for 60 seconds video

      Thank you! Your form has been successfully submitted.

      By clicking next, you agree to receive communications from advids in accordance with our Privacy Policy.