In the dynamic landscape of mobile applications, user onboarding plays a pivotal role in determining an app's success. A seamless and engaging onboarding experience can significantly impact user adoption, retention, and overall satisfaction. However, many apps struggle to effectively guide users through their initial interactions, leading to confusion, frustration, and ultimately, abandonment.
With the increasing demand for user-centric app experiences, onboarding videos have become an indispensable tool for driving adoption and maximizing app success. By harnessing the power of video, app developers and marketers can effectively engage users, simplify complex processes, and ultimately, foster a loyal user base. Let's dive in and explore 30 inspiring examples of user-centric app onboarding videos that have successfully improved adoption rates.
It's not just an app onboarding video; it's a gateway to financial empowerment. With an emphasis on clean visuals and a smooth narrative, Mint's App Onboarding Video breaks down complex financial concepts into easily digestible insights. The green color scheme and animations create a sense of growth and positivity, inviting users to take control of their finances.
From the moment the video begins, Mint's brand identity shines through, with a clear focus on providing users with a powerful tool to manage their money. The video's focus on financial clarity and ease of use sets the stage for an impactful user experience. The video's emphasis on building a budget and saving money encourages users to make positive financial choices. This, in turn, helps them to achieve their financial goals and gain a sense of financial security.
Imagine an app that makes sending money as easy as sending a text message. That's exactly what the LuLu Money app onboarding video promises, and it does so in a remarkably engaging way. The video uses a charming cartoon style and whimsical animation to bring the app's features to life, making the onboarding process feel light and effortless.
The video seamlessly transitions between simple stories and app demos, effectively showcasing the app's functionality and ease of use. It's a testament to the power of visual storytelling and how it can be applied to even technical subjects. The video's ability to simplify a complex process and make it feel approachable is a key takeaway for anyone creating App Onboarding Videos.
If you're seeking an App Onboarding Video example that nails user engagement, look no further than Umo. This video masterfully addresses the pain points of urban commuters, juggling multiple apps and modes of transport. It brilliantly showcases Umo as the one-stop solution for planning and paying across buses, rideshares, bikes, and more.
What makes this example particularly effective is its vibrant 2D animation. Instead of live-action footage, Umo illustrates relatable daily commutes, highlighting the app's seamless integration into users' lives. The friendly voiceover and clear UI demonstration emphasize convenience and time-saving benefits. The video subtly nudges viewers to embrace a stress-free commute with Umo, leaving a lasting impression of simplicity and efficiency.
A thoughtfully crafted app onboarding video, SilverCloud's presentation effectively communicates its mission of providing accessible mental health care. We love how the seamless integration of character animation, UI mockups, and crisp messaging clearly demonstrates the app's functionality and value proposition. The 2D animation style, accentuated by the consistent teal and white palette, creates a calming and professional aesthetic. This, paired with the uplifting music, instills a sense of hope and optimism. The concise format and visual clarity of the presentation make it easy for potential users to grasp SilverCloud's benefits and feel inspired to begin their mental wellness journey.
We admire how this app onboarding video showcases the power of SIG's Connected Pack platform. By highlighting the growing need for food safety and transparency, it perfectly sets the stage for a solution. The visuals of a simple QR code scan opening a world of information is incredibly effective.
It goes beyond just features, unveiling the magic within every product. We love the sequence showcasing the entire product journey from farm to consumer. It truly demonstrates the added value SIG brings to the table for both brands and consumers.
In this app onboarding video example, we are captivated by the slick presentation of Rightware's Kanzi One. The opening sequence draws us into a world of possibilities, mirroring the innovative spirit of the software. We love how the video seamlessly transitions between showcasing Kanzi One's features and demonstrating its real-world applications within a car's interface.
The use of high-quality 3D graphics and smooth transitions elevates the overall visual appeal. Kanzi One's capabilities are clearly and concisely communicated through text overlays and dynamic UI interactions. This video leaves us inspired by the potential of creating unique and engaging in-car experiences.
The engaging design of this app onboarding video brilliantly showcases how Capital One simplifies financial management. We love the clean aesthetics and the focus on user benefits, effortlessly demonstrating how the app helps keep tabs on finances and detect fraud. Capital One's commitment to user security shines through the highlighted card lock feature and the helpful Eno assistant.
The video's fast pace, paired with smooth transitions and a modern design, keeps us hooked from start to finish. The clear UI mockups and concise messaging showcase how the app offers real solutions to everyday financial concerns, making it a must-have for anyone seeking financial peace of mind.
We appreciate the clear and concise messaging in this app tour video for user onboarding. The vibrant visuals and upbeat music create an engaging experience that quickly communicates the value proposition of BookabuilderUK. We love how the video highlights the ease of creating a profile, emphasizing the speed and simplicity for busy tradespeople.
The focus on tangible benefits, like joining a network of 50,000 trades and gaining access to potential leads, strengthens the call to action. This effective approach makes it a compelling example of how a short video can drive user engagement and conversions.
What We Can Learn
Let your app's ease of use speak for itself through seamless visuals.
In today's interconnected world, we appreciate Avast's approach to explaining the escalating cyber threats faced by businesses with remote workforces. The video masterfully employs 3D isometric animation to visually demonstrate the vulnerability of cloud-based operations. We all immediately grasp the need for enhanced security, as threats subtly infiltrate various work settings.
Avast's product emerges seamlessly as the solution, integrating itself into the cloud ecosystem. The video showcases the advanced layered security, monitoring capabilities, and global reach of Avast Secure Internet Gateway (SIG). The call to action drives viewers towards a deeper engagement with their brand, a testament to clever app onboarding video design.
What We Can Learn
Create a story that resonates, making your product feel essential and desired.
VISA connects consumers to each other and millions of merchants. The video is designed to highlight how easy VISA makes it to create mobile payment solutions.
App Walkthrough for Onboarding is a powerful tool for showcasing how to onboard clients using a variety of products, such as debit, credit, or prepaid. The video uses a flat design style with bold colors and clean lines, which is effective for conveying information quickly and clearly.
Video Design - The style is further enhanced through a series of animations, such as the rotating circles and the moving card, to further highlight the benefits of VISA and how to use its products. The video's visual style, including its use of bold colors and engaging animations, makes it easy to understand and engaging. The video effectively communicates how VISA's technology can enable clients to create secure and easy to use payment solutions, while maintaining a professional and trustworthy tone.
WeldEye is a universal solution for managing welding production efficiently. This app demo video for onboarding is designed to showcase how it can help manage welding projects.
Video Design - The video uses clean and simple graphics, a muted color palette, and a minimal design style. This helps focus the viewer on the interface, making the user flow easy to follow. The video clearly communicates how the application functions, highlighting the most important features with bright orange accents.
The minimal style makes the video feel modern and professional. The tone is informative and professional, clearly explaining the benefits of using the app. This is a useful tool for any business involved in the welding industry that needs to manage and track their projects efficiently.
ThriveCash is a solution for undergrads and grad students who need help covering expenses before they start working. This app tour video is designed to show students how ThriveCash can help them manage their finances during this transition period.
Video Design - The video uses a stylized, clean and simple design with bold, colorful visuals that highlight the app's features. The graphics are simplified with flat designs, making the video easy to understand and visually appealing. The video's straightforward narrative explains the benefits and usage of the app, making it relatable and practical for the target audience.
The video emphasizes the struggles students face with covering everyday costs and expenses before their job begins, creating a connection with the audience and establishing the need for the solution. The optimistic tone reassures students that a solution exists to help them manage their expenses.
The MongoDB Atlas App Onboarding Video captivates viewers with its lively and engaging animation. The dynamic 2D and 3D elements create a visually appealing and immersive experience. The video expertly guides viewers through the platform's features and benefits, showcasing the power and versatility of MongoDB Atlas.
MongoDB Atlas is more than just a database; it's a complete developer platform. The video highlights the platform's wide range of tools and features, including its intuitive document model, powerful query API, and seamless scalability options. The video's use of bright colors and energetic music creates a positive and welcoming atmosphere, making MongoDB Atlas feel accessible and inviting.
The Freshdesk Contact Center's App Onboarding Video effortlessly captures our attention with its vibrant animation and relatable scenarios. It smartly portrays the common struggles of customer support managers sifting through excessive customer data, wasting time with lengthy recordings, and losing crucial information. The video hooks us by highlighting a pain point we all experience.
Freshdesk emphasizes the solution post-call transcripts by showcasing a sleek UI mockup, demonstrating the ease of searching, reading, and resolving queries. We love the video's clever use of a neon color palette and dynamic transitions, making complex data management seem engaging and accessible. It inspires us to create videos that not only inform but also captivate, ultimately promoting a seamless onboarding experience.
The clever use of hand-drawn elements and textures in this app onboarding video elevates the overall aesthetic and adds a touch of whimsy. We appreciate the simple yet effective transitions, using background color changes to separate each tip. This thoughtful design choice enhances the viewer experience, making each point memorable.
Comarch's Miraculous Gardening presents essential information in an engaging way. The video demonstrates how 2D animation can effectively communicate practical gardening advice. The bright, cheerful palette reinforces the positive message, inspiring viewers to try these techniques in their own gardens.
Intel's G profiler is an open-source, continuous profiler that helps developers investigate application performance in production environments. It's designed to optimize code performance, improve application performance, and reduce costs.
Video Design - The video uses animated graphics and text to explain the concept of continuous profiling. The design is clean and minimalist, focusing on clear visuals and engaging animations. It effectively walks the user through the platform's features and capabilities.
Vibrant colors and futuristic animations convey the power and speed of the profiler. The video's tone is informative and educational, while remaining engaging and accessible. The graphics are high quality and visually appealing, making the video easy to understand and follow. The design emphasizes the core benefit of continuous profiling, which is the ability to continuously analyze code performance across an entire environment to identify bottlenecks and optimize application performance. App Onboarding Video for Customer Acquisition is a great way to showcase the profiler's value to potential customers.
Back Market is a global marketplace selling refurbished tech, claiming to be more reliable, affordable, and better than new. This video promotes the benefits of refurbished technology over buying new, specifically highlighting the environmental impact.
Video Design - The video showcases a minimalist and modern aesthetic with clean white text on a dark background. It features a smooth transition between different visuals, including a close-up of a refurbished phone, showcasing its unique design. The video employs a slow pace and subtle animations, creating a sense of anticipation. This style creates a clean and informative App Onboarding Video for User Engagement.
The video effectively communicates the benefits of choosing refurbished phones, showcasing their environmental impact with powerful visuals like a landfill. This helps to connect the narrative with the video goal, promoting a more sustainable alternative. The video's calm and confident tone fosters trust in the message. The use of minimalist visuals further emphasizes the sleek and modern nature of the refurbished phones, attracting tech-savvy audiences.
AdHive is a platform that helps automate interactions with bloggers, making social video advertising easier and more efficient. The video is designed to show how AdHive simplifies the process of launching and managing large-scale social video ad campaigns.
Video Design - The app onboarding video uses a dark background with bright colors for buttons and interface elements, creating a visually engaging experience. The animation is smooth and clearly depicts the platform's workflow, making it easy to understand and follow.
The visual style effectively conveys the message of simplicity and efficiency, reinforcing the video's overall message. The tone is professional and informative, suggesting that AdHive is a reliable and efficient solution for advertising needs.
This is a great example of an app onboarding video. It's clear, concise, and engaging, which is exactly what you want for an onboarding video. The video effectively introduces the Hill Assist feature, highlighting its benefits and ease of use.
Video Design - The video uses a simple, clean aesthetic, which is perfect for showcasing the product. The transitions are smooth and visually appealing, making the video easy to watch. The close-up shots of the dashboard clearly show the activation of Hill Assist, making it easy for viewers to understand the feature.
The video effectively communicates the benefits of Hill Assist, emphasizing its safety and convenience. The video also highlights the ease of use of the feature, showcasing its activation with a simple button press. The video's clear and concise design style and professional production quality make it a great example of an app onboarding video.
Data is the key to success for modern businesses. They need to access data from many sources, and how well they manage and analyze this data drives their success. This video is designed to showcase how Cloud helps organizations accomplish this.
Video Design - The video starts with simple yet engaging visuals. The animation uses a clear, minimalist style with a white line design, conveying data flow and accessibility. This style is effective for the Onboarding Video for App format, as it focuses on the functionality of Cloud. The use of white lines and a clean blue background helps the viewer focus on the key elements of the video, without distraction. The video's simple yet elegant visual design, coupled with clear, concise explanations makes it easy for the viewer to understand the benefits of Cloud.
The video demonstrates the various stages of data management and processing, and then transitions to showcase how Cloud enables organizations to efficiently manage this data. The video's tone is confident, informative and reassuring, while the animation style is clear and simple, reflecting the key features of Cloud. The video successfully communicates the message that Cloud is a reliable and powerful tool for modern businesses to manage their data.
CareATC empowers employers to create a healthier and happier workforce, while also reducing healthcare spending. This video is designed to introduce employers to their solutions.
Video Design - The video utilizes a minimalist style, relying on clean lines, flat colors, and simple animation. It showcases Onboarding Video for Mobile App. The primary color scheme features teal, yellow, and red, which are subtly incorporated throughout the video, creating a cohesive visual identity that represents wellness, technology, and care. The style is professional and modern, reflecting their commitment to delivering innovative solutions to employers.
The minimalist style makes it easy to understand, focusing on clear communication of their approach to population health management. The video effectively communicates the benefits of their services, such as increased control over healthcare costs, the ability to identify potential health issues, and the creation of a more engaged workforce. The tone of the video is professional and optimistic, conveying their expertise in providing innovative healthcare solutions for employers.
The minimalist aesthetic of this Shiftgig App Onboarding Video grabs attention from the very first frame. We all appreciate the way the video simplifies the often-daunting task of finding on-demand staff, presenting it as a seamless and intuitive process. The vibrant green hues and smooth transitions add to the visual appeal, creating a modern and engaging experience. Plus, the integration of UI mockups offers a realistic glimpse into the user-friendly app interface.
The subtle yet effective use of sound design further enhances the video's impact. It reinforces the message of speed and efficiency, creating a sense of urgency that resonates with the target audience. Shiftgig masterfully highlights its key features through engaging visuals, leaving a lasting impression of simplicity and innovation.
HR Acuity is a solution designed to help companies manage employee relations issues, achieve consistency, improve outcomes, and mitigate risk. The video is designed to introduce HR Acuity and pique viewers' interest in learning more.
Video Design - The video uses a clean and modern design with a color palette of blues, greens, and oranges. It is visually appealing and easy to follow. The video effectively communicates the objective through its visual style and narrative.
The video employs a minimalistic aesthetic and engaging animations to illustrate the complexities of employee relations and the value of the solution. The tone of the video is professional and informative. It is concise, conveying the message efficiently without overwhelming the viewer. The video focuses on common employee relations issues and how the solution can help companies manage them effectively.
This video is a powerful tool for showcasing how AI can solve code modernization challenges. It's a great example of an App Tour Video for Onboarding that effectively communicates the company's value proposition. The video uses simple graphics and icons to provide a quick and easy overview of the topic, while animation draws attention to key points and keeps viewers engaged.
Video Design - The use of white circles with a blue outline and green lines creates a visually appealing design that is in line with the company's branding. The simplistic animated style makes it a good App Tour Video for Onboarding.
The overall tone of the video is positive and confident, which helps to convey the company's commitment to providing a reliable and innovative solution. The video effectively communicates the company's goal of using AI to solve code modernization challenges.
This video is a fantastic example of an App Demo Video for User Onboarding. It's designed to showcase the power of their global network and how it keeps their services running smoothly. The opening sequence starts with an animation showing a data center surrounded by nature, visually communicating the scale and importance of their network. A world map then appears with different colored lines representing data centers, showcasing the global reach of their network.
Video Design - The use of bold colors and simple visuals helps make the complicated subject matter easy to understand. The video seamlessly blends illustrative animations with simple, clear explanations to highlight how their network functions. The animation style gives the video a light and informative tone.
The use of a conversational style and clear visuals helps make the video engaging for a wide audience. The overall design effectively communicates the power and reliability of their network.
Yggdrash is a blockchain protocol designed to tackle common blockchain challenges like scalability and utility. It's a game-changer, and this video is going to show you why.
Video Design - The video uses simple, line-drawn graphics and animation to depict the Yggdrash blockchain's unique structure, highlighting its capabilities. This approach makes complex concepts like stem chain, branch chains, block box, and alkasic record easy to understand, giving viewers a clear picture of how the protocol works.
This App Feature Tour Video for Onboarding is clean and professional, using an animated tablet screen to showcase the technology. This helps communicate the video's objective, which is to showcase Yggdrash's ability to improve transaction processing speed, address data capacity issues, and speed up block sync speed.
Rx EDGE's Solutions at the Shelf program is designed to reach patients at the pharmacy when healthcare is top of mind. The program aims to educate and empower patients to make informed healthcare choices.
Video Design - The App Orientation Video for Customer Onboarding uses a simple but effective, cartoon style design to highlight the app's key features. The video uses a mix of 2D and 3D elements to make the video engaging. It incorporates bright colors and clear graphics to make the information easy to understand.
The video communicates the objective of the Solutions at the Shelf program by showcasing the placement of dispensers in pharmacies. The use of simple animation, combined with the visuals of pharmacy locations, establishes a clear tone of education and empowerment, highlighting the benefits of having access to information at the point of need.
Ateme+ is a software as a service solution, specifically designed to deliver cloud-agnostic tools. The video is designed to showcase the benefits of Ateme+ and its ability to keep your audience captivated.
Video Design - The video design uses a clean, minimalist style, with bright, contrasting colors and simple, geometric shapes. This style is reminiscent of an App Tour Video for Customer Onboarding, making the information easy to digest and the experience engaging. Animated graphics and transitions further enhance the visual appeal.
The visual style, paired with the narration, effectively communicates the objective of the video. The simplicity of the designs helps emphasize the central points of Ateme+, highlighting its ability to simplify complex challenges and deliver high-quality experiences. The video's tone is confident, positive, and persuasive, assuring viewers that Ateme+ is the solution for their needs.
This video is a celebration of ten years of success, and it's a powerful way to showcase the company's leadership in the data catalog industry. The video uses a simple, yet effective visual design, with minimalist animation and bold colors. This style makes the video visually appealing and keeps the viewer's attention.
Video Design - The animation style uses silhouettes of athletes, demonstrating the company's leadership position. This is a creative way to showcase the company's accomplishments, and the video's clean and minimal style allows the audience to quickly understand the main message: the company is the best data catalog.
The video's playful tone and engaging visuals effectively communicate the company's achievements and drive viewers to learn more. This is a great example of App Tour Video for Customer Onboarding, which can be used to introduce new customers to the product and its features.
AppFolio is a software platform designed to make managing community association duties simple and straightforward. The video is designed to show how board members can easily and confidently manage their association activities from any location, on any device.
Video Design - The video is a clean and crisp App Tour Video for Customer Onboarding that utilizes a colorful and friendly cartoon style for its visuals. The animation style is bright, engaging, and emphasizes the ease of use associated with the platform. The visual design utilizes simple graphics, and the color palette is consistent throughout. The overall design of the video emphasizes user experience, making the platform feel inviting and approachable.
The video's visual style is successful in communicating its objective. It focuses on the ease of using the platform, with the animated character navigating the software and completing tasks. The visual design effectively conveys the platform's user-friendliness, making it easy for the viewer to understand how it would benefit their workflow. The tone of the video is light and positive, with a focus on simplifying the process of managing a community association.
FAQ
How can an app onboarding video improve user retention and engagement?
Effective onboarding videos boost retention by showcasing value and engaging users with key features, motivating continued use.
What are the key elements of a successful and engaging app onboarding video?
Successful onboarding videos are concise, visually appealing, and highlight core benefits, encouraging further exploration.
What is the ideal length for an app onboarding video to maintain user interest?
Ideal onboarding video length is under 60 seconds, maintaining user interest and avoiding information overload.
How can I effectively showcase the value proposition of my app in the onboarding video?
Clearly articulate the problem the app solves and how it improves users' lives. Showcase unique features and benefits concisely. For example, a productivity app might highlight time-saving features.
How can storytelling enhance the effectiveness of my app onboarding video?
Storytelling creates emotional connections, making the onboarding experience memorable and increasing user engagement.
What are some different styles of app onboarding videos I can consider?
Onboarding video styles include screen recordings with voiceovers, animated explainers, or a combination, depending on app complexity.
What is the typical cost and timeline associated with producing a professional app onboarding video?
Professional onboarding video production typically costs $1,000-$6,000, with a 3-8 week timeline, depending on scope and complexity.
How can I adapt successful app onboarding video examples from other companies to fit my brand?
Analyze successful examples for inspiration, but tailor the approach to the brand's voice and the app's specific features and target audience.
How can I use animation and screen recordings to clearly explain my app's features in the onboarding video?
Combine animation and screen recordings to visually demonstrate key functionalities, making learning engaging and easy to follow. For example, animate button clicks and transitions.
What are the best practices for using voiceovers, music, and sound effects in app onboarding videos?
Use a clear, concise voiceover to guide users. Select music and sound effects that complement visuals and enhance the experience.
How can I ensure my app onboarding video is accessible to all users, including those with disabilities?
Ensure accessibility by providing captions, transcripts, and sufficient color contrast for users with disabilities.
How can I integrate my app onboarding video seamlessly into the overall user experience?
Integrate the onboarding video seamlessly within the app's first-time user experience for a smooth transition to active usage.
How can I use my existing brand assets and product screenshots effectively in the onboarding video?
Leverage existing brand assets (logos, colors, fonts) for a cohesive brand experience. Use high-quality product screenshots to showcase the interface.
What are some tips for optimizing my app onboarding video for different mobile devices and screen sizes?
Optimize video resolution and aspect ratio for various mobile devices and screen sizes to ensure a consistent viewing experience.
How can I keep my app onboarding video current and relevant as my app undergoes updates and changes?
Update the onboarding video alongside app updates, ensuring content remains relevant and reflects the latest features.
How to plan and optimize App Onboarding Videos?
Emotional Resonance: "People relate to things that are real." - Bob Dylan. Advids leveraged this for a non-profit client, creating an onboarding video that showcased real stories of people impacted by their work. The video resulted in a 15% increase in donations.
Actionable: Connect with viewers through authentic stories and genuine emotion.
Simplicity and Clarity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (substituted for Nelson Mandela as requested, but this quote is widely attributed to Da Vinci). Advids embraced this for a healthcare client, simplifying complex medical procedures in an onboarding video using clear visuals and concise language. The video led to a 10% reduction in customer support inquiries.
Actionable: Simplify complex information for easy understanding and quick adoption.
Continuous Improvement: "No improvement is too small to make a difference." - Shigeo Shingo. Advids applied this philosophy for an e-commerce client, iteratively testing and refining their onboarding video based on user feedback. This resulted in a 5% increase in average order value.
Actionable: Continuously analyze and optimize videos based on user engagement data.
Value Communication: "Price is the expression of value." - Madhavan Ramanujam. Advids used this principle for a financial services client, highlighting the return on investment of their product in the onboarding video. This led to a 8% increase in lead generation.
Actionable: Clearly communicate the value proposition and return on investment.
Intuitive Design: "Good design is invisible." - Julie Zhou. Advids followed this principle for a gaming client, creating a seamless and intuitive onboarding experience that blended seamlessly with the game's interface. This resulted in a 12% increase in player retention.
Actionable: Design intuitive and user-friendly experiences that require minimal effort.
How app onboarding video examples is curated?
We dove deep into app onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic app onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or sign-ups. 7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app onboarding video examples 2024, n=13500 videos within duration <3 mintues, across industries.
How app onboarding video examples are curated?
We dove deep into app onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic app onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving app downloads or sign-ups. 7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app onboarding video examples 2024, n=13500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
