30 Compelling Application Explainer Video Examples To Drive Conversions

1. SimplyCast

Inform Travelers' concise video expertly showcases its SMS service. This application explainer video efficiently demonstrates how travelers can obtain destination information using a simple shortcode. The clear visual steps make the process immediately understandable.

The video's modern design and smooth animations enhance its professional appeal, effectively communicating the service's ease of use. Its brevity and focus on key information ensure viewer engagement and retention.

2. Seagull Animated Application Showcase

Seagull's software is brilliantly presented in this Enterprise Application Explainer Video. The isometric animation showcases product boxes, a smoothly functioning conveyor belt, and an intuitive label design interface, all contributing to a clear and engaging visual narrative. Intelligent templates are highlighted, showcasing efficiency gains.

The video's strength lies in its ability to clearly communicate scalability for diverse business needs, from small shops to large corporations. The integration of QR codes for data management is seamlessly demonstrated, emphasizing the software's modern approach to labeling solutions. This makes it a compelling choice for manufacturing and retail businesses.

3. 360Learning Modern Training App

Unlocking a fresh perspective, 360Learning cleverly uses wit to tackle the universal groan of compliance training. The video doesn't just state facts; it visually embodies the monotony of outdated systems with playful animations. Dots scatter as if running from a cursor, illustrating the endless chase of completion in traditional modules.

The true innovation presented is the promise to automate away the drudgery. 360Learning showcases its platform as a liberating tool. It champions customizable, engaging courses with gamification to actually excite users about learning. This Application Explainer Video inspires by suggesting compliance can be transformed from a box-ticking exercise to a valuable, efficient, and even engaging part of the employee experience.

4. MongoDB 2D App Animation

Unleashing potential, the MongoDB video captivates with its energetic animation and clear narrative. Eschewing dense technical details, it paints a vivid picture of database ease and power. Employing a compelling visual of building blocks, it showcases how effortlessly Atlas enables users to assemble intricate applications. This clever method makes sophisticated features palpable and instantly graspable for a wide range of viewers.

Empowering innovation takes center stage as the video spotlights crucial aspects like adaptable data structures and elastic scalability. It underscores Atlas's capacity to evolve alongside data demands, liberating developers to concentrate on creation, unburdened by database complexities. As a compelling Video Application Explainer, it ignites inspiration by proving that constructing sturdy, data-centric applications is not only achievable but remarkably uncomplicated with the appropriate resources.

5. Roadmap 2D Application Explainer Video

This application explainer video cleverly simplifies complex project management. Geometric shapes dynamically illustrate task allocation and progress, creating a visually engaging narrative for project managers and team leaders.

Roadmap's intuitive timeline and color-coded bars clearly demonstrate its project forecasting capabilities. The video's concise, fast-paced style effectively communicates the software's value, making it a great example of efficient communication.

6. Relativity Motion Graphics Application Video

Relativity One's application explainer video cleverly uses visuals to showcase its features. The clean animation style makes complex data concepts accessible, with effective data visualization transforming abstract information into easily understood shapes and charts.

The problem/solution narrative structure is a strength, highlighting the challenges of internal investigations and how Relativity One provides a solution. Visual metaphors, like the needle in a haystack, enhance understanding, and the video's pacing is excellent, making it easy to follow. This is aimed at businesses, IT, legal, and HR teams.

7. Bandwidth App Explainer Video

Does your app prioritize user safety during emergencies? This Application Overview Video powerfully demonstrates how traditional 911 calls often fail to provide accurate location data, leaving users vulnerable.

Bandwidth's Emergency Calling API offers a superior solution, providing precise location information to first responders. The video's clean animation style and strategic use of 3D mapping effectively showcase the API's potential to save lives and enhance app functionality.

8. Affable 3D Application Explainer Video

Influencer marketing's complexities are brilliantly simplified in this Application Feature Overview Video. The animated visuals, particularly the network diagrams and data displays, effectively communicate the platform's power. It's a concise and engaging presentation of complex information.

The video's clear narration smoothly guides viewers through the platform's features. The clean aesthetic and intuitive interface screenshots make the software appear user-friendly and appealing. A truly effective demonstration of software capabilities.

9. Trillium Minimal Application Explainer Video

Data visualization and a logical structure elevate this Enterprise Application Intro Video. The animation's smooth flow and clear visuals effectively showcase Trillium DQ for Big Data's capabilities, appealing to business users and data professionals.

The video's concise information delivery and consistent color palette create a professional and trustworthy image. Its structured approach, guiding viewers through features and benefits, leaves a lasting impression, encouraging further exploration of the software.

10. Deloitte Animated App Explainer Video

Banking's digital shift is powerfully depicted in this Enterprise Application Marketing Video. The video's visual storytelling, using sharp graphics and concise animations, effectively communicates the complexities of choosing the right Fintech solution.

For banking executives, the Deloitte Banking Suite is presented as a clear path to modernization. The video's 2D motion graphics and minimalist design successfully convey the suite's key features and Deloitte's expertise in digital transformation for financial services.

11. Lifesize 2D Animated App Explainer

Lifesize's approach to explaining its software is ingenious. The application explainer video cleverly uses bright, memorable visuals to show the chaos of managing multiple communication tools.

This concise video successfully communicates the need for a single, integrated solution, highlighting the hidden costs and inefficiencies of juggling various platforms. The video's target audience, IT professionals and decision-makers, will appreciate its clear and relatable message.

12. YugabyteDB Application Explainer Video Example

YugabyteDB's strengths shine through in this concise application explainer video. The visuals are exceptionally clear, transforming complex database concepts into easily understood animations. The inclusion of client logos builds trust and credibility.

Focusing on seamless scalability and effortless upgrades effectively addresses key concerns. The video's brevity and clear messaging leave a lasting impression, showcasing the product's value proposition efficiently.

13. HR Acuity Application Explainer Showcase

Want to discover a finance video that truly understands buyer frustrations? Lendi presents an example worth noting. Instead of overwhelming details, the video uses sharp animation to clarify the benefit of simplified loan applications. This immediately addresses a core pain point for anyone navigating the home buying process. The real strength lies in its depiction of effortless access to multiple lenders through a single application, turning a complex task into something remarkably straightforward. By concluding with their Animated Logo Video and website, Lendi emphasizes user empowerment, becoming a go-to for simplified home financing. This approach brilliantly transforms a daunting service into an inviting experience.

14. Cohesity

This dynamic Enterprise Application Explainer Video immediately captivates with its fast-paced visuals. Isometric animation cleverly illustrates the struggles of legacy IT and how Cohesity's platform accelerates application development. The video's concise style effectively communicates complex ideas to businesses and IT professionals.

The visual metaphors, like rapidly multiplying clones and a speeding app, are memorable and impactful. The clear call to action and focus on reduced TCO and faster development resonate with the target audience. The video's overall effectiveness is undeniable.

15. Citrix

Intriguing visuals propel this Application Explainer Video showcasing Citrix DaaS. The crisp animation and strategic color choices create a polished, engaging experience. The video cleverly uses relatable scenarios, such as an employee's struggle with slow logon, then their success, to highlight the software's impact.

The video's concise messaging, avoiding technical jargon, makes the complex topic easily understood by a wide audience. The use of a dashboard to display security insights is particularly effective. A clear call to action encourages viewers to explore further, completing the persuasive narrative.

16. 1Password

Developer workflow challenges? This 2D Application Explainer Video shows how 1Password Developer Tools simplifies secret management. The isometric animation clearly illustrates complex processes, like SSH key generation and GitHub integration.

Seamless autofill and biometric authentication are highlighted, showcasing enhanced security and convenience. The video's clear and concise style, using a clean visual design, makes it a great example of effective explainer video design.

17. WinAutomation Effective Application Explainer

Do you spend hours on repetitive tasks? This Application Feature Overview Video for WinAutomation shows how to reclaim your time. The video's clean animation and intuitive interface demonstrations effectively communicate the software's ease of use, even for non-technical users. Businesses and individuals alike will appreciate the promise of increased speed and accuracy.

WinAutomation's drag-and-drop functionality is a standout feature, simplifying complex processes. The video clearly demonstrates how users can build and run automations, saving hours of manual work. Visit the website to download your free trial and experience the efficiency boost.

18. Scorebuddy

Scorebuddy's impact on contact center efficiency is immediately apparent in this Enterprise Application Explainer Teaser Video. The video's use of a seesaw to illustrate the balance between agent performance and customer satisfaction is both memorable and insightful, showcasing the platform's core value proposition. The toucan mascot adds a touch of personality.

Clean animations and mockups of the dashboard, featuring bar charts and line graphs, and LMS, displaying training modules, effectively communicate the platform's functionality. The Find, Fix, Measure approach, combined with root cause analysis visualizations, is brilliantly clear. Start your free trial today!

19. OpenText Application Explainer Animation

Document management challenges are visually compelling. This Enterprise Application Explainer uses clear animation to showcase how OpenText Output Transformation Server streamlines processes. The video's focus on efficiency and compliance resonates with the target audience.

The software's features are effectively demonstrated, highlighting accessibility, retention, and cost savings. The concise visuals and smooth transitions ensure a positive viewer experience.

20. Petal

Healthcare professionals struggle with scheduling complexities. This Enterprise Application Explainer Trailer Video effectively showcases PetalMD, highlighting its intuitive interface and seamless functionality. Visual metaphors, such as the seesaw illustrating work-life balance, powerfully convey the app's benefits to physicians and administrators.

PetalMD's solution is presented clearly, demonstrating easy shift swaps and efficient task transfers. The video's format, an explainer trailer, makes the benefits immediately apparent. Visit PetalMD to learn more.

21. BILL

Efficient processes are showcased in this Animated Enterprise Application Launch Video. Bill.com's features are clearly communicated through a visually appealing and concise animation style. The user interface is intuitive and easy to navigate, enhancing the overall user experience.

Streamlined workflows, global payment support, and significant time savings are highlighted, making a strong case for the platform's value. The video effectively communicates the benefits of reduced risk and enhanced data security, driving viewers to explore Bill.com further.

22. Rieter

This Application Overview Video for Rieter's ESSENTIALbasic software immediately grabs attention. The innovative visual style and clear explanation of features make complex information accessible. The video effectively targets textile industry professionals needing efficient workflow solutions.

ESSENTIALbasic's modules, including ESSENTIALorder for streamlined online ordering and the Spinners' Guide for recipe filtering, are showcased brilliantly. The personalized shopping experience and intuitive UI design are clearly demonstrated, leaving viewers wanting to learn more. Log in to experience ESSENTIALbasic.

23. CorVel

Healthcare professionals seeking streamlined workflows will appreciate CorVel's application explainer video. Its concise design and smooth animations effectively communicate the software's core features, particularly its data visualization tools and user-friendly interface. The video's brevity is a strength, ensuring key information is conveyed efficiently.

Targeting administrators and clinicians, the video highlights customizable dashboards for personalized views, promising improved patient care. This clear demonstration of the software's capabilities and benefits makes it a compelling marketing tool.

24. NICE

Visuals in this Animated Enterprise Application Onboarding Video are captivating. The 3D animation style, with its modern workspace and engaging character interactions, immediately communicates the software's purpose. Data visualizations and icons make complex information easily understood.

NICE Enlighten AI's capabilities are clearly shown, highlighting real-time analysis and guidance. Visual metaphors effectively convey risks and benefits. The video successfully demonstrates the software's ability to streamline processes and improve compliance, leaving a lasting impression.

25. Health Catalyst

Healthcare cost management is a complex journey. This application explainer video expertly navigates these challenges, using striking visuals to illustrate the problem and solution. The video cleverly uses a Polynesian navigation analogy, transitioning to the modern-day struggles of healthcare financial leaders.

CORUS, the cost management suite, is showcased through clear visualizations of data integration and analysis. The partnership between Health Catalyst and leading health systems is highlighted, emphasizing the system's robust capabilities and wide adoption. View the video to learn more.

26. LightForce

Precise 3D-printed brackets redefine orthodontic care. This application explainer video powerfully contrasts LightForce's streamlined process with the limitations of traditional braces, emphasizing patient comfort and treatment efficiency. The clear visuals highlight the digital platform's intuitive design and the speed of the 3D printing.

Patient smiles and improved office workflow are central to the narrative. The video effectively demonstrates how LightForce's customized brackets ensure precise tooth movement, resulting in shorter treatment times and happier patients. It's a strong example of a compelling application explainer video.

27. Google

User-friendly design shines in this Application Explainer Animation. Google Assistant's privacy features are presented clearly, with diverse characters and settings showcasing its real-world applications. The concise, approximately 2-minute runtime, makes it highly effective.

Guest Mode and the forget what I just said command are visually explained, making complex privacy controls accessible. The split-screen effectively demonstrates multiple use cases and privacy features simultaneously, leaving a lasting impression.

28. BetterCloud

Does managing multiple SaaS applications drain your resources? This Application Overview Video effectively showcases how BetterCloud Manage solves this problem. The visuals clearly demonstrate workflow automation and cost reduction, making complex processes easy to grasp. It's targeted at IT professionals and decision-makers.

The video's clean design and smooth animations are impressive, highlighting key features like user management and offboarding processes. Request a demo at bettercloud.com to learn more about maximizing your SaaS benefits.

29. Apogee

Driving a vision for a sustainable future, Krones's latest video is not just informative, it's a compelling visual journey. Initially, the video throws viewers into the heart of environmental concerns, depicting the stark realities of a planet under pressure. This bold opening immediately captures attention, setting a dramatic stage for the solutions to follow and establishing a strong emotional connection right away. Transitioning seamlessly, the video showcases Krones' dedication through what feels like an Animated Explainer Series. It's a shift from problem to proactive response, highlighting their innovative technologies in packaging and beverage solutions. The video does more than just inform; it inspires confidence in their commitment to reshaping industries for a greener world. The result is a video that effectively communicates complex solutions with both clarity and impact.

30. KPMG

Does navigating AASB 16 compliance feel overwhelming? KPMG's application explainer video offers a clear solution. The video expertly uses visuals to depict the complexities of manual lease accounting, immediately grabbing attention. The clear transition to showcasing KPMG Lease Hub as a solution is effective.

KPMG Lease Hub's user-friendly interface and automated features are highlighted through engaging animations and dashboard mockups. The video effectively targets finance professionals, demonstrating how tailored solutions streamline the entire lease process, offering real-time data insights.

The Psychology Behind App Explainer Video Effectiveness

Understanding *why* these videos resonate reveals their power. Viewers navigate an information-rich world, facing constant cognitive load. An Application Explainer Video cuts through this, leveraging visual processing to simplify complex concepts, reducing mental effort. They build empathy by acknowledging viewer challenges first.

This problem-solution structure is psychologically effective. It validates the viewer experience and clearly positions the app as the relieving answer. Trust is fostered through demonstrating intuitive *user flow*, showing ease of use, and bolstered by incorporating social proof like customer success metrics.

Confidence grows as viewers see the app in action. Highlighting accessibility features builds rapport, demonstrating care for user needs. Visually guiding them through core functionalities and showing how existing users embrace new features empowers them.

Why Advids for Application Explainer Video?

At Advids, we create high-quality, original Application Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Application Explainer Videos. We've completed over 320 successful application explainer video projects specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Application Explainer Videos.
Customized Application Explainer Video Solutions: We tailor each project, whether it's a simple explainer video, character animation, or something entirely unique, to perfectly reflect your brand and target audience.

The Advids Technical Edge:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Application Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Application Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Application Explainer Video?

An application explainer video is a short, engaging video that showcases the features and benefits of a mobile or web application. It aims to educate potential users about the app's functionality, address their concerns, and ultimately encourage them to download or sign up.

These videos are particularly effective for businesses looking to increase app downloads, drive user engagement, and build brand awareness. They can be used across various platforms, including websites, social media, and email marketing campaigns.

What do top Application Explainer Videos have in common?

Mastering application explainer videos requires focusing on these key elements for maximum impact.

Target Audience: Tailor messaging to resonate with specific user needs and pain points. Focus on their desires and motivations.

• App Functionality: Prioritize showcasing the "why" behind features, not just the "what." Emphasize user benefits.
• Compelling Visuals: Use high-quality graphics and animations to enhance clarity and engagement. Maintain a consistent visual style.
• Narrative Arc: Craft a compelling story that emotionally connects with viewers. Use relatable characters and scenarios.
• Intuitive User Flow: Visually guide viewers through the app's interface, highlighting ease of use. Use on-screen prompts.
• Key Features Highlight: Emphasize features solving major user problems. Prioritize impact over quantity.
• Problem/Solution Approach: Clearly define the problem and demonstrate how the app provides a superior solution. Show before/after.
• Real-World Use Cases: Showcase diverse scenarios demonstrating app versatility. Use real-life examples.
• Measurable Results: Use data visualizations to highlight key achievements and ROI. Show quantifiable improvements.
• Clear Call to Action: Use strong verbs and create a sense of urgency. Make the next step obvious and easy.

What makes Application Explainer Video effective?

Application explainer videos drive results by concisely conveying an apps value and addressing user concerns. They achieve this through user-centric examples that resonate with the target audience. Visually engaging animation clarifies functionality and reinforces branding.

Prioritize showcasing solutions to core user problems, rather than a laundry list of features. Directly address potential user concerns and objections with clear explanations. generate excitement by highlighting unique benefits the app offers.

A specific call to action that drives desired user behavior is crucial. Data-driven insights should inform video content and design to maximize impact. Finally, optimizing the video for a seamless mobile viewing experience is paramount.

How long should your Application Explainer Video be?

Master application explainer video length by aligning video type, use case, and funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What app features need visual emphasis?
• Which audience segment is the video targeting?
• Does the app require a detailed walkthrough?
• How intuitive is the app's user interface?
• What platform dictates video length limits?
• What visual style best suits the app's brand?
• Which funnel stage requires this video's support?

Application explainer video length guide

How to create Application Explainer Videos?

Crafting compelling application explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively communicates your app's value and drives user engagement.

• Key Feature Outline - Focus on features solving key user problems, maximizing impact.
• Compelling Narrative - A problem/solution narrative structure keeps viewers engaged and informed.
• Storyboard Creation - A detailed storyboard prevents costly revisions and ensures visual consistency.
• animation style - Choose a style that reflects the app's personality and enhances its appeal.
• Music Selection - Use music that complements the video's mood and reinforces the brand identity.
• voiceover Recording - A professional, enthusiastic voiceover enhances viewer engagement.
• Visual Design - Use clean, modern visuals that highlight the app's key features and interface.
• Screen Recording - High-quality screen recordings clearly demonstrate the app's ease of use.
• Call to Action - A strong, memorable call to action drives conversions and increases downloads.
• Platform Optimization - Optimize for various platforms to reach the widest possible audience.

The Importance of a Strong Script

A compelling script is the heart of any successful application explainer video. We've covered visuals, audience targeting, and platform optimization, but a strong script ties everything together. It's the roadmap that guides viewers through your app's world, making complex features understandable and sparking their interest. Think of it as the foundation upon which we build a truly engaging and effective video.

A weak script can sink even the most visually stunning explainer video examples for technology. Conversely, a strong script can elevate even simple app demo videos, transforming them into powerful conversion tools. Let's explore how we can achieve this:

• Clarity: Clarity is paramount. Imagine a mobile app explainer video example that's confusing – viewers will quickly lose interest. A clear script ensures your message resonates instantly.
• Conciseness: Respect your audience's time. Get straight to the point and avoid unnecessary jargon. Every word should contribute to the overall message.
• Engagement: Hook viewers from the beginning with a compelling narrative. Think of business explainer videos that grab your attention – they often start with a relatable problem or question.
• Emotional Connection: Connect with viewers on an emotional level. Tell stories that resonate with their needs and aspirations. This fosters a deeper connection with your brand.

By focusing on these key elements, we can craft scripts that not only explain but also persuade, turning viewers into enthusiastic users.

Using Explainer Videos for Sales

Let's talk sales. We all know videos are powerful, but how can we leverage them to actually close more deals ? Explainer videos are your secret weapon. They're not just about showcasing features; they're about connecting with potential customers on an emotional level, demonstrating value , and ultimately, driving conversions. Think of them as your 24/7 sales team, working tirelessly to convert viewers into paying customers .

Imagine this: a prospect is hesitant about your product. They're not quite convinced it's worth the investment . A well-crafted product explainer video can bridge that gap, showcasing the product 's benefits in a compelling and relatable way. By addressing their concerns and demonstrating the value proposition, you can turn skepticism into enthusiasm. Top explainer video examples often use storytelling to achieve this, creating an emotional connection that resonates with viewers .

• Highlight the problem your app solves. Start by empathizing with your audience's pain points . This immediately grabs their attention and positions your app as the solution.
• Focus on benefits, not features. Don't just tell them what your app does; show them how it improves their lives . For example, instead of saying "our app has a user-friendly interface," say "our app saves you time and frustration with its intuitive design ."
• Use real-world examples. Bring your app to life by showcasing how it's used in different scenarios. Application explainer video examples often feature real-world use cases, making the app's value tangible and relatable.
• Include a clear call to action. tell viewers exactly what you want them to do next, whether it's downloading the app , visiting your website , or requesting a demo . Platform explainer videos, for instance, often end with a call to action to sign up for a free trial.

By focusing on these key strategies, you can transform your explainer videos into powerful sales tools. They'll not only educate your audience but also persuade them , turning viewers into loyal customers .

The Role of Visual Storytelling

Moving beyond video length, let's explore the power of visual storytelling. A compelling visual narrative transforms information into an engaging experience, captivating viewers and driving action. We've seen how different video types cater to various needs, but effective visuals are the heart of any successful explainer video, especially when creating saas explainer video examples.

Visual storytelling isn't just about pretty pictures; it's about communicating your app's value in a way that resonates. Think about explainer video examples for B2B – they often use visuals to showcase complex data in an easily digestible format. This is the power of showing, not just telling.

• Visuals enhance understanding and engagement, making your message clear and memorable. Feature explainer videos, for instance, benefit greatly from visual demonstrations.
• Connect with viewers on an emotional level through relatable stories, fostering a deeper connection with your brand. This is crucial for any app, but especially for those targeting specific niches.
• simplify complex ideas by breaking down information into digestible visuals. solution explainer videos effectively use this technique to depict the problem and how the app provides a superior solution.
• Your chosen visual style reinforces your brand identity, creating a consistent and recognizable experience across all platforms.

By focusing on these key aspects of visual storytelling, we can transform our explainer videos from simple explanations into powerful conversion tools. Remember, a strong visual narrative is the key to capturing your audience's attention and driving meaningful engagement.

Approving the Final Explainer Video

Now we've covered the groundwork, let's focus on the crucial final approval stage. This is where we ensure our explainer video truly shines. Approving the final version isn't just a formality; it's our last chance to polish our masterpiece and ensure it resonates with our audience. Remember, even the best explainer video examples undergo rigorous review.

Think of this stage as quality control. We're looking for any imperfections, ensuring our message is crystal clear and our visuals are captivating. This is especially important for specialized videos like explainer video examples for healthcare or corporate explainer videos, where accuracy and professionalism are paramount.

• Does our script clearly communicate the app's value? Is it concise, engaging, and emotionally resonant? Compare it to other successful examples, like best explainer video examples, to see how it stacks up.
• Do our visuals enhance the narrative and reinforce our brand identity? Consider the specific needs of your video type. For instance, service explainer videos often benefit from clear demonstrations of the service in action.
• Is the overall video impactful and effective? Does it compel viewers to take action? Remember, our goal is to convert viewers into users.

We've put in the hard work, now let's ensure our video achieves its full potential. By carefully reviewing these key elements, we can confidently launch our explainer video and watch it work its magic.

Using Explainer Videos for Onboarding

Onboarding new users often presents a challenge. How do we effectively introduce them to our app's features and value without overwhelming them? Explainer videos offer a dynamic solution, transforming complex information into engaging narratives that guide users seamlessly through the initial stages of product adoption . Think of them as your dedicated onboarding team, available 24/7 to welcome and empower new users.

Imagine a new user struggling to understand your enterprise software. Explainer video examples for enterprise software can guide them through the key functionalities, turning confusion into confidence. By showcasing real-world use cases, we demonstrate the app's value in a tangible way, fostering a deeper connection with our brand. For instance, technology explainer videos can simplify complex technical concepts, making them accessible to a wider audience.

• Streamline the onboarding process by visually demonstrating key features. software demo videos provide a clear and concise overview of the app's functionality, reducing the learning curve.
• Enhance user comprehension by showing, not just telling. This is especially crucial for complex applications where a simple explanation might not suffice.
• Reduce support tickets by proactively addressing common user questions . A well-crafted explainer video can anticipate and answer these questions, freeing up your support team to focus on more complex issues.
• Boost user engagement by creating an interactive and enjoyable onboarding experience. Instead of passively reading through documentation, users can actively learn by watching and engaging with your video content.

By leveraging the power of visual storytelling, we create an onboarding experience that is both informative and engaging , leading to increased user satisfaction and product adoption. Explainer videos aren't just about explaining; they're about connecting, empowering, and ultimately, converting viewers into loyal users.

How application explainer video examples are curated?

We dove deep into application explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic application explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the app's benefits.
7.Problem/Solution Fit Determining how effectively the video demonstrates the app solving a user problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, application explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.